DESIGN PORTFOLIO 2013 quynh nhu nguyen
qynhu.nguyen@gmail.com | 3357367008
quynh nhu nguyen
FORMAZIONE
After a scientific diploma I enrolled in Industrial Design, Polytechnic of Torino: this is the beginning of my Product Design journey where I learn the importance of team working and to become familiar with the representation and communication tools. Developing my thesis on the mobility I understood I wanted to deepen the services field, so I continue my studies in Product Service System Design, Polytechnic of Milan. Always looking for a vision of the whole before going further the detail, I am intuitive, observer, flexible and a tireless seeker of solutions. Really enjoy international and multidisciplinary contexts in which I can grow and face different challenges. I am willing to work for a design company where I can fully apply my knowledge and skills to real life projects.
2006 High School Diploma, Liceo Scientifico Galileo Ferraris, Turin, Italy 2010 Bachelor’s Degree in Industrial Design, Polytechnic of Turin: 104/100 2013 Master’s degree in Product Service System Design, Polytechnic of Milan: 103/110 ...
SKILLS Languages: Italian (mother tongue) - English (IELTS 6.0) - French (basic) - Vietnamese (spoken) Softwares: Office (ECDL) - Adobe (Photoshop, Indesign, Illustrator, Premiere) - SketchUp - Prezi Social network: Facebook - Pinterest - Tumblr - Youtube - Twitter ...
CONTENUTI
SERVICE THESIS PRODUCT EVENTS WORKSHOP PHOTOGRAPHY
SERVICES Cartone Wepicnic 3Dealize Wild Window
SERVICES// Cartone/ 2011
Retail concept, 1° Prize GDO Week competition// Green topic Cartone is a store specialized in home furnishings and accessory products with eco-friendly material for short-term housing solutions
how
wiith
+
ethnographic research, customer journey, personas & storyboards, system map, video.
Ayse Simsecki, Lisa Detavernier, Sinead Gilmore, Valentina Raffaelli, Jacopo Bonacci. I year of Master’s degree.
Think Thank competition, Sole24h magazine: 1° prize
SERVICES// Cartone/ 2011
VIDEO http://youtu.be/E3feLgQOz4g?hd=1
Target The target audience consists of all those people who need to furnish a room for a limited time. The age range of the typical customers is 19 to 35 years. The target pool is expected to be rather large because the situations and conditions of use are various(from the extra chair to the furniture for students and / or to the children’s room to stand for exhibitions and trade fairs, etc..).
1° PRIZE www.thinktank.gdoweek.it
SERVICES// WePicnic/ 2011 ic picn tor t ia facil
pick alon g the way
no
pl
an
Ti sei svegliato la domenica con il sole, hai il frigo vuoto e hai voglia di picnic? Nel verde del Parco Agricolo Sud di Milano con WePicnic puoi non portarti niente da casa, devi solo scegliere il prato in cui stenderti!
3
r ty
1
spo
family
veg e
4
taria
n
2 WePicnic. Service concept for free time. From the town of Melegnano to the farm runs a journey unfolds in stages that allows you to create your basket en passant: the market, the Castle, the Old Town Square, .. the Cascina provides tablecloth, water, dishes and fresh salad from the garden.
how
wiith
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micropanoramic, offerings map, moodboards, experience prototype, interaction storyboard, system map, customer journey map
Ayse Simsecki, Jacopo Bonacci. Mariko Flora. I year of Master’s degree.
in collaboration with Cascina Cappuccina, Melegnano
SERVICES// WePicnic/ 2011 LOCAL SELLERS
partnerships & agreements BAKERY
MARKET
MEAT SHOP
www USER
1. chooses path & prints map
2. buys food along the way
CASCINA
3. gets all he needs for the picnic
blankets
bottle
basic dressing
dishes
glasses
cutlery
information fl ow financial flow material flow back-office flow
SUPPLIERS
FB wepicnic (beta) BLOG cascinacappuccina.posterous.com (beta)
space
tools
water
vegetables & fruits
grill
VIDEO youtu.be/4J7yb99FhJQ
system map
sticker for the shops
e scegli il prato in cui sdraiarti!
alla cascina prendi quello che ti manca
WePicnic. Service concept for free time. The service connects in a system what already existed: the market, the town of Melegnano, the Cascina Cappucina. It develops the potential attractions of the place and offers a picnic with no need of planning in advance.
+ featured on: www.nutriremilano.it, In campagna! section
SERVICES// 3Dealize/ 2012
Se hai un’idea 3Dealize ti aiuta a realizzarla 1.sketch or take a photo 2. come to the lab, a technician will hel you 3. notification: preview 4. done!
3Dealize. Urban shoplab for 3d printing. In a time when the market demands speed, customization and sustainability we propose a 3d printing labstore where one can transforms ideas into real products by promoting the widespread urban self-production, both for professionals and for non-experts.
how
wiith
offerings map, system map, storyboard, customer journey map, website preview, touchpoints overview
Mariko Flora. Miljana Jovovich, Salvatore Di Francesco, Valentina Gigante II year of Master’s degree.
SERVICES// 3Dealize/ 2012 design students and professionals
hobbistas, diy people
jewelry and homeware design enthusiasts
customer journey
reservation, design, order, purchase.
SERVICES// 3Dealize/ 2012 Login I Signup
3Deali e
Urban lab for 3D printing
via Farini 35, Milano
NEWS
LAB SHOP ABOUT
HELP
Lab bring your ideas to life
> Upload
> how it works > materials tutorials tips
> Cad Translator
Shop jewelry uniqueness
> Z Collection > X Collection
CONTACTS
ABOUT 3dalize@info.com 0039 02 1231234
website preview
home, lab, shop, account
HELP who we are partners
faq ask
SERVICES// 3Dealize/ 2012
catalogue
INTERACTION// Wild Window/ 2012 Empty dressing room: a claim of the current campaign appears and it can When the client enter the dressing room: the experience of the Wild be also read as an invitation to try the Wild Window. WIndow starts
1 The upper floor of the Diesel store overlooks the street. 2
Wild Window. Concept. The purchase experience becomes unique and at the same time it becomes a means of brand communication in store and online. In this project it was not asked to be precise on the technical specifications, but to develop a concept.
promocard
When the client is ready, on the mirror appears a 3 The Wild Window shows on the website the clothes mask that he is free to interpret. most tried of the week. And it is possible to select the city you want to see the trend.
how
wiith
interactive dressing room with blackout mirror control
Lien Van Holm, Sara Hatef. Interaction Design Course, II year of Master’s degree.
PRODUCT snakey up&down lasergum
PRODUCT// SnaKey/ 2008
1. find the entrance
for any pendrive 2. insert the pendrive
3. push in
fabric shape u.m. cm
Soft textile USB keeper. For 16-25 people with rare diseases who needs to bring with them their clinic data for any emergency ex. go in vacation in another city where the local hospital don’t have their datas in the archive.
4. stretch the fabric
USER young people suffering from rare disease NEED keep personal clinic data ready to hand GUIDELINES flexible, customizable, not discriminatory
how
with
lycra due to: elastic, bright colours, soft touch, smooth, resistant
Carlo Semplici, Riccardo Guglielmo. II year of Bachelor degree
PRODUCT/ Up&Down // 2009
Up&Down The scenario is the city, the seat addressed the urban car target, focusing on the aspects of functionality, flexibility and comfort for a medium-short time. The seat cushion has a sliding center that integrates backrest and headrest. the pressure map shows that the lumbar and scapular areas are the ones that mostly need support. The area of the central cushion has been therefore obtained considering the minimum area needed to provide an effective comfort to people of different heights and emptied where there was no contact.
Slim seat with sliding back. Slim seat for City Car. The user can move the back according to his height to find the most comfortable position.
how
with
+
materials: globe polyester, flex polyester, polyurethane, polycarbonate, steel.
Carlo Semplici, Riccardo Guglielmo. III year of Bachelor degree
in collaboration with Fiat, starting from ReSeat workshop
PRODUCT/ Up&Down // 2009
Up&Down Slim seat with sliding back.
PRODUCT/ Up&Down // 2009
PRODUCT// Lasergum/ 2011
Desk organizing set. The three pieces can work either separately or together depending on the user’s needs and space. Pencils, clips, pen drives and all the tiny things are trapped into the rubber band webs.
how
with
+
laser cut technology. iron sheet 0.8 mm, rubber bands, magnets.
Arthur Carlucci, Flora Mariko, Valentina Raffaelli. I year of Master Degree
exhibited at: - Cut it out, Politecnico Bovisa - SaloneSatellite 2011, Milan
THESIS Trigger Set/ Master’s Vengo anch’io!/ Bachelor’s
THESIS// Trigger Set/ 2013 TRIGGER SET: for collaborative workshops We start to learn since we opened the eyes the first time, it is an innate process of the human being. The stimuli we receive from the outside trigger our processes of curiosity, attention, reasoning. If the teaching methods have changed over time moving from models that considered the student a passive listener to models that are based on active learning through discovery and sensory activities, space has changed relatively little, the setting of the classroom is traditionally rigid and centered on the teacher. Especially in the training field there is a lack of adequate spaces and instruments that can address the raising of new training programmes adopting methodologies from the design field (experience design in particular): brainstorming, role-plays, moodÂŹboards,... This was my starting point as well as my design challenge: create a pss that boosts creativity and fills the lack of a space suitable for collaborative training workshops. A theme that came out during my internship period at XploraLab (a strategic conÂŹsultancy agency on consumer behavior in relation to products/services, places and systems/processes) and I was asked to deepen if interested. I accepted having seen firsthand the existing needs and glimpsing project opportunities waiting to be exÂŹplored.
how
with
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desk research, observation on field, expert interviews, personas, business model canvas, swot, system map
professor: Rebecca Pera, director presso XploraLab http://www.xplora-lab.com
link full thesis: http://issuu.com/qnhu/docs/ tesi_trigger_qn_2013
THESIS// Trigger Set/ 2013 D.SCHOOL
PLACEMAKING
COWORKING
OFFICES
“Space matters. We read our physical environment like we read a human face.“ David Kelley
Creating social life in public spaces
Swarm intelligences
From me-places to we-places
SOGES
CONTEXT ANALYSIS case studies observation on field expert interviews
FABLAB ENRICO BASSI
ENERGYLAB
LABORATORY
“The courage to leave crap the way it is.” Dieter Roth’s
SALESCULT
TOOLBOX AURELIO BALESTRA
THESIS// Trigger Set/ 2013
emotional sphere
functional sphere
SPACE create
TOGHETERNESS SIMPLE &
FOOD IN&OUT
+
INTUITIVE
BELONGING
TOOLS learn
SCALABLE
equilibrium INSPIRING
+
RECONFIGURABLE
RESOURCES support
FLEXIBILITY FREEDOM DYNAMICISM
guidelines; concept Trigger Set
THESIS// Trigger Set/ 2013
EXPERIENCE SPACE PROTOTYPING Unione Industriale, Turin
THESIS// Trigger Set/ 2013
TOOLS
+
+
RESOURCES
SPACES
Divergent TinkerKit
Relation Games Platform Books
FlashTips Inspiration
Trigger Set UnitĂ Trigger means stimulate. The Space Unit is where the workshops takes place, where people meet, discuss, create. Tools are what is needed to support the activities: post-its, stationery, a selection of books, games such as Lego Serious Play. Moreover online the best practices are collected and spread to improve the experience of conducting a highly creative and divergent workshop.
THESIS// Trigger Set/ 2013 20 m
16 m
open space configuration
Divergent
Inspiration
Relation
THESIS// Vengo anch’io!/ 2010 A. Virano, A. Rasetti
VENGO ANCH’IO! La comunità individua soluzioni sostenibili per la mobilità
A. Virano, A. Rasetti
Q. N. Nguyen
VENGO ANCH’IO! La comunità individua soluzioni sostenibili per la mobilità
Q. N. Nguyen
ANALYSIS A. Virano, A. Rasetti
free time - ways of transportation VENGO ANCH’IO! La comunità individua soluzioni sostenibili per la mobilità
TEMPO LIBERO E MOBILITA’
A. Virano, A. Rasetti
scelta
VENGO ANCH’IO! La comunità individua soluzioni sostenibili per la mobilità
Q. N. Nguyen
modal
e
COMODITA’ E INDIPENDENZA
ATTESA E ANONIMATO
LIBERTA’ E SALUTE
SI’
comfort no vincoli orario se le condizioni lo permettono non ho alternative libertà spostamento A. Virano, A. Rasetti VENGO ANCH’IO! La comunità individua soluzioni sostenibili per la mobilità amici lungo il percorso
NO
AUTO
TAXI
ricerca parcheggio
TPL
Q. N. Nguyen
BICI
brutto tempo servizio non attivo nessuno fa il mio percorso scarsa informazione NightBuster
noia attesa
Vengo anch’io! Social mobility project. A project for the nightlife mobility, based on the 2.0 web potentialities to promote and reinforce sustainable and acceptable behaviors in the leisure mobility context.
how
wiith
questionnaire, field observation, desk research, bibliography.
supervisors: prof. Andrea Virano, prof. Alessandra Rasetti
Q. N. Nguyen
THESIS// Vengo anch’io!/ 2010
diffusion shareability
high adhesion
shareability
established use
no cost
NETWORK OF RELATIONS
no cost
Vengo anch’io!
Concept The aim is to find potential travel mates to go to a common event with. Vengo Anch’Io! has been thought to provide people the tools for sustainable mobility, leaning on resources at no cost.
GEOLOCATION
how
+
Facebook + GoogleMymaps:
Fb page: vengoanchio
amash-up between a social network and a geolocation system
THESIS// Vengo anch’io!/ 2010
examples of slide instruction from the album of the guests
Realization A Facebook page has been created. Two albums explain how to find traveler fellows to reach an event or how to include the ‘Vengo Anch’Io!’ system when one creates an event.
THESIS// Vengo anch’io!/ 2010
Conclusions The community identifies sustainable solutions for mobility. The project is easily testable and scalable.
+ Fb: vengoanchio Presented at: Young Wood, BlahBlah, via Po 21, Torino published on: www.attivismourbano.org
EVENT cut it out extremely ordinary design
EVENT// Cut it out/ 2011
CUT IT OUT. Product design exhibition. February 7th-10th, 2011, Polytechnic of Milan. The exhibition was set up by 75 young international designers who created 21 prototypes using 3 main technologies: water jet, chemical etching e laser cut.
how
wiith
+
Communication Team: poster, promocard, invitation, catalogue, banner, post-it.
Federico Casiraghi, Matteo D’Amanzo, Sara Hatef, Marija Petković and Brian Plaum. I year of Master Degree
www.facebook.com/cutitout2011
EVENT// XOD/ 2011
Xtremely Ordinary Design, Salone Satell ite Design and assembly of the stand of the School of Design, Politecnico in Milan at the Salone Satellite 2011. 03/2011 - 04/2011
how
wiith
melamine cubes, mirror, lamps, stools, digital photo frames.
15 students of PSSD course, Exhbition Team. I year of Master Degree
+ www.xtremelyordinarydesign.org www.youtube.com/user/ XODexibith?feature=mhum#p/u
WORKSHOP ZAC Zone Artistiche Condivise Cantiere Barca
WORKSHOP// ZAC/ 2013
SPARC Spazio di Riattivazione Cittadina 2nd place, ZAC call for Cinisello Balsamo, Milan. July and October 2013. After a week of exploration and concept generation in the Cinisello area under the coordination of the Parisian collective Exytzt, we generated the proposal of Sparc, a lab and meeting space for citizens with ideas to realize for the community.
how
wiith
+
brainstorming, demonstration projects, promotion on the territory, creative workshops, graphics. facebook: SPARC
collective Exyzt: http://www.exyzt.org/ and a dozen of students
residence diary: http://zac-exyzt.tumblr.com/ facebook: https://www.facebook.com/ hubout?fref=ts
WORKSHOP// Barca/ 2013
Cantiere Barca/ Via Anglesio 25, Torino
Cantiere Barca/ September 2013 Cantiere Barca is an art project in public space designed to enhance creativity and youthful forms of active citizenship through practical experience of self-construction.
how
wiith
realization of outdoor tables suitable for both market activities and to convivial eating, graphic blackboard effect
A Titolo Torino, Maurizio Cilli, Raumlabor, Marasma Design, Studio Superfluo, studenti
+ www.facebook.com/ cantierebarca/info www.progettobarca.blogspot.it
PHOTOGRAPHY
PHOTOGRAPHY// postproduction
+ http://cargocollective.com/qn
CELL + 39 3357367008 MAIL qynhu.nguyen@gmail.com HOME via Lanusei 19, Torino