Q4 Communications - Creative & Branding

CREATIVE & BRANDING

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MEET OUR TEAM Sirus Azadi – Interactive Creative Direction + User Experience With more than a decade of marketing and interactive experience, Sirus has shaped Q4 Communications Inc. into a fresh, innovative alternative for companies seeking all the benefits of a big agency with the customized approach of a boutique shop.

His portfolio demonstrates solid, strategically driven creative ideas. He finds the simple solution for beautiful and effective interface design. Sirus artfully combines left brain logic and right brain creativity to produce online experiences that are unique, engaging and accessible.

Eric Pezik – Creative Director + Branding Strategist Eric has a keen eye for design and a knack for creating awesome campaigns, both in print and multimedia. His talent caught the attention of numerous agencies and over time he achieved the level of Creative Director by working his way through various national ad agencies and in-house marketing firms. As a Creative Director, he has more than 15 years of experience developing marketing campaigns for many high-end brands.

A growing area of business includes magazine design, incorporating print and online components and mobile marketing, allowing clients to create powerful communication strategies that cross a number of key platforms.

Stephen McNeill – Copywriter + Marketing Strategist Stephen began his career in daily newspapers and worked for a number of large dailies including The Globe and Mail, Canada’s national newspaper, where he was an editor. He also spent a decade in the building industry as editor of Ontario Home Builder magazine, the official publication for the provincial builders’ association. Since 2002, Stephen has been a marketing strategist working with medium-sized businesses to multi-national corporations, helping them improve their image, reputation, employee relations and strengthen their position in the marketplace.

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BRAND STRATEGY The marketplace is a crowded, noisy place. Cutting through the clutter to connect with consumers requires insight, a unique approach, a great story and an attentive audience.

Knowing who you are and what makes you different gives you the competitive edge. Yet, with the demands of day-to-day operations, it can be difficult to step back and look at your business with a critical eye. This is where we come in. We bring clarity, objectivity and expert perspectives to our work.

We conduct the necessary research to gain deeper insights and understanding. Then we provide strategic direction to the design process and give you our observations and recommendations. Research and planning are among the most important things we do for our clients.

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MESSAGING Ever been cornered at a party by a person who runs on at the mouth?

Then you know how important communication can be. The adage “Choose your words wisely” has never been more apropos than in marketing. Some people use a lot of words without really saying anything. We have a word for that, but we can’t use it here.

What we can say is that people connect with stories…real stories told in a compelling way. Customers today are short on time and long on options so we aim for clarity, brevity and precision. But don’t be fooled into thinking that brevity equals insignificant or easy. Blaise Pascal, the French philosopher, once said, “If I had more time, I would have written you a shorter letter.” Distilling your message is challenging and most clients look forward to it about as much as a stick in the eye. But it is essential. And done right, it can be a powerful, game-changing experience.

We develop messaging for our clients that is real and compelling by first getting a clear understanding of who they are, who they’re serving, and why it matters.

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BRANDING & PRINT COLLATERAL Synopsis: “Saving Taxes While Saving Lifes” was the tagline developed for Canadian Humanitarian Trust (CHT) program, whih was the true esence of the branding. We created an awareness that eveoked emotion and a sense of need to the thousands of people who benefited from the efforts of this rewarding project.

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EXPERIENCE

THE BEAUTY

OF BELIZE

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ment Co. Ltd Placencia Land & Develop 460 Brant Street, Suite

rio | Canada | L7R 4B6 300 | Burlington, Onta

“IN CENTRAL AMERICA, CO STA RICA TOOK ESTATE TO FO THE LEAD IN REIGNERS AB SELLING REAL OUT 10 YEAR THEN HAVE EN S AGO; PEOPLE JOYED GREAT THAT BOUGHT APPRECIATION YOU MISSED THAT OPPORT AND MANY BE UNITY, YOU NEFITS. IF RESEARCH TH OWE IT TO E CURRENT OP YOURSELF TO PORTUNITY TH FOREIGNERS; AT BELIZE IS YOU CAN BU OFFERING TO Y NOW AND THE POSITIVE RIDE, FROM WAVE OF REAL THE BEGINNIN ESTATE INVES G, TMENT.”

Phone: (905) 901-3787 elopment.com Email: info@placenciadev ncia.com Website: www.theplace District Placencia, Stann Creek Belize, Central America

BRANDING & PRINT COLLATERAL

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y of Belize Experience the Beaut

Synopsis: “Paradise Preseved from Rainforest to Reef” was the tagline that brought awareness to a new housing project in Belize. We captured the essence of Belieze by utilizing this phrase along with brilliant photography to evoke the true beauty you could discover while living in Belize.

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~ Ricardo Ca rdenas - Vic e President REMAX, Latin America and Caribbe an

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VISUAL IDENTITY Today’s society is information rich and time poor. And so, it is often the creative visual expression of a brand that delights, inspires and moves people. A carefully crafted visual presence is essential to differentiate effectively, build trust and advance the strategy.

Since the Homo sapiens, symbols and images have been used to record stories and express individuality. Given the speed of life today, their use is increasingly important. The designer’s palette includes color, shape, typography, imagery, style, composition and the sensory. When thoughtfully and artfully combined, the result is nothing short of...well...inspiring.

People tend to form their opinions about who you are and what you’re about before they can hear what you have to say. So, while cultivating character and personality are critical for success, it is equally important to dress the part. Being real with your image will ensure that you attract and connect with the right people. If you walk like a duck and quack like a duck, it’s best if you also look like a duck.

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COMMUNICATIONS People are tired of being bombarded with the same old messages, or worse, being lied to. Consumers are increasingly resentful of intrusive one-sided conversations. Today, brands have to participate in an honest dialogue.

Authentic conversations are only possible when an organization is self aware; when it knows its reason for existing and what makes it unique. We help organizations dig deep, stretch creatively and speak.

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Synopsis: “Be a part of History� was the tagline developed for The Vintage Iconic Archives (VIA) program. The branding was to evoke a sense of history which was based on archival images purchases from original APA photograph slides dating back as far as the early 1900’s. The program recieved rave reviews and accolades for it’s astounding presence in the arts community.

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Preserving Culture { Enabling Research { Benefitting Canadians.

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SINCE THE ADVENT OF ANALOGUE PHOTOGRAPHY MORE THAN 150 YEARS AGO, the photograph has been the principal documentary record of civilization; A passport to our collective memory and history. However, without proper care, these fragile objects may be damaged over time or lost entirely through neglect.

the information on the reverse side.

There is a vital need to safeguard the enduring legacy found in the vintage photographic record. A number of leading Canadian educational institutions possess the desire, ability and capacity to house and preserve these unique cultural and artistic resources, and to make them available for all to cherish. Yet, none of these institutions have the financial resources necessary to purchase these photographs for their public collections.

The Vintage Iconic Archives (VIA) Project makes it possible for individual Canadians to play a vital role. As collectors first, and thereafter as donors, we can ensure the preservation of these captivating and intensely valuable artifacts, while receiving significant personal tax benefits in the process.

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BRANDING & PRINT COLLATERAL Synopsis: Magnastrata reached out to us to develop their branding and collateral going to market with some fierce competition left no room for error. We created a solid package which brought them to market and recieved over 3million in sales in the first 90 days. Needless to say, the client was happy and we continued our relationship for a further 2 years until the flow-through closed it’s term.

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EMAILERS & NEWSLETTERS

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INTERACTIVE USER EXPERIENCE PROPERTY WEBSITE

Te l l a f r i e n d

Contact Us

Register

Christine, Your perfect suite awaits you at ONYX. An ONYX address is the best accessory

HE LLO CHRIST IN E ,

Community | Building Amenities | Floorplans | Features |

QUISQUE ALIQUET RUTRUM LECTUS. IN NON EROS. PRAESENT AC VISIT W W W. C H R I S T I N E B R E N N A N . L I V E O N Y X . C O M

Location | Take virtual Tour

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Contact

The Lobby

MASSA. NAM EGET URNA. CRAS SED VELIT VITAE LECTUS TEMPUS

Recreational Facilities Stratus Rooftop Lounge

High fashion meets highrise.

Rooftop Terrace Environmental Living

style. energy. balance.

Sub section 1: Nam sed mi Sub section 2: Nam sed mi streetscapes

Pe l l e n t e s q u e a l a c u s . N a m s e m i . D u i s s a p i e n d o l o r, a l i q u a m u t , p l a c e r a t ve l , t e m p u s ve l , n u C u s o c i i s n a t o q u e p e n a t i b u s e t m a g n i s d i s p a r tu r i e n t m o n t e s , n a s c e tu r r i d i c u l u s m u s .

Th e Po s t & Be a m a c c e n t s , s t o n e d e t a i l i n g a n d p l e a s i n g s t r e e t s c a p e s w i l l b e l i g h t e d by h i s t o r i c s t r e e t l a m p s a n d d i r e c t e d by v i n t a g e s t r e e t s i g -

Sexy. Stylish. Sophisticated.

Your perfect suite awaits you at ONYX

FPO PRESORTED STANDARD POSTAGE PAID FPO

n a g e . Pr i va t e s t r e e t s , a m p l e g u e s t p a r k i n g , wa l k ing/ski trails leading to the tennis club and pool, and landscaping throughout will be carefully imp l e m e n t e d t o b e a p p r e c i a t e d f r o m a ny v i s t a , i n c l u d i n g yo u r ow n b a l c o ny. Fa c c u m e r o o d i t ve l i t ilis am zzrit ut eui esto dolore comm

QUISQUE ALIQUET RUTRUM LECTUS. PROIN NON EROS. PRAES E N T AC M A S S A . N A M E G E T U R N A . C R A S S E D V E L I T V I TA E LECTUS TEMPUS RUTRUM. CURABITUR SCELERISQUE FELIS UT N U L L A . UT SA P I E N . ET I A M A TO RTO R ET A RC U.

High fashion meets highrise.

R EG I S T E R O R C A L L F O R M O R E I N F O R M AT I O N

V I S I T W W W. C H R I ST I N E B R E N N A N . L I V E O N Y X . C O M

(800) XXX-XXXX MODELS DO NOT DEPICT RACIAL PREFERENCES . PRICES , AVAILABILITY AND SPECIFICATIONS SUBJECT TO CHANGE WITHOUT NOTICE .

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MY MAIL - INTERACTIVE USER EXPERIENCE

HOW MYMAIL WORKS Personalized Website Referral Component

The easiest 3% you’ll make this year Welcome Christine

to your own personal Onyx website

Christine, Your perfect suite awaits you at ONYX.

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DM Stop

An ONYX address is the best accessory

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HE L LO C HR I STI N E , QUISQUE ALIQUET RUTRUM LECTUS. IN NON EROS. PRAESENT AC RE GIST E R YOUR CL IE NT S

MASSA. NAM EGET URNA. CRAS SED VELIT VITAE LECTUS TEMPUS VISIT W W W . C H R I S T I N E B R E N N A N . L I V E O N Y X . C O M . C O M

High fashion meets highrise.

Commission Calculator | Property Website | Directions | Cultural Events | Take virtual Tour

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Contact

Personalized Direct Mail Referral Component

Pre-populated Registration Form

Personalized Follow-Up

Christine Brennan Davies Smith Development 185 The West Mall, Suite 1000

Contemporary styling. Urban elegance. Extraordinary living.

Toronto,

Thank you Christine!

ON M9C 5L5 CA 416-363-1030

Qualification of Leads

email

Tha nk yo u fo r r e g i s t e r i n g . Yo u r b r o ch u r e i s i n t h e m a i l a n d o n e o f our s a l e s r e p r e s e n t a t i ve s w i l l b e c o n t a c t i n g yo u s h o r t l y.

Lor t i s i . Te d o l o r e m z z r i t , ve l e n t p r a t e u i s n i m i u s c i l i q u i t a t e c o m my ni t l a or e d o l o r s i t , s i .

S a ndr e e s t o c o n s e n i t a tu m v u l p u t a t e m ve l i t n o s t o o d o l e n t l a fe u g u e

cbrennan@davies-smith.com FOR MORE INFORMATION CALL

XXXXXXXXXX

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NL

CANADA’S LANDSCAPE DESIGN BUILD

MAGAZINE

iSSUE tWO | FALL 2011

LAKESHORE LIVING WIN

MAGAZINE

KHACHI CHIC

NL

A stunning interior makeover by Ramsin Khachi

page 37

Downtown Oakville Magazine FALL 2011

CANADA’S LANDSCAPE DESIGN BUILD

THE ULTIMATE TRIP TO NAPA VALLEY

Our TOwn

MAGAZINE

CANADA’S LANDSCAPE DESIGN BUILD

page 7

CANADA’S LANDSCAPE DESIGN BUILD

MAGAZINE CANADA’S LANDSCAPE DESIGN BUILD

MAGAZINE

Fabulous Fall

CANADA’S LANDSCAPE DESIGN BUILD

page 41

page 35

Celebrity Profile Matt Dunigan Home on the Grill

CULt WiNeS

Gain Exclusive Access to Some Extraordinary Napa Valley Wines

in Downtown Oakville

page 17

CANADA’S LANDSCAPE DESIGN BUILD

CANADA’S LANDSCAPE DESIGN BUILD

AKUSA AnimAl Kingdom

SPRING 2012

MAGAZINE

Taste of Downtown Discover What’s New

Light fare

Trends and Advice from Concept Lighting Galleries

Pets make life better

MAGAZINE

Fashion for Autumn Celebrating Our Heritage

MAGAZINE

FR

Summer 2012

EE

PR EM IER E IS SU E

$4.95 | ISSUE 1 | SEPTEMBER 2011

magazine

Plus!

FinCasters

MAGAZINE PUBLICATIONS Synopsis: Working closely with The Magazine Shoppe we produce editorial, branding, design, layout and print services for many of their publications.

Distinguished journalist shares his fish passion

r de fo us insi ounts!

Find disc extra

a dog’s LiFe

PLUS

brain food Keeping your pet mentally sharp kids Corner Puzzles, games and fun facts

The brand consistency must be utilized on each publication according to the manufacturer, this is a very successful vehicle to bring brand awareness to the marketplace and also creates a unique bond with the customer on a personal and respected level.

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{GREEN LIVING}

Is your dog minding his manners in the park?

ClubPet How to save on pet products

three’s Company

Preparing your dog for the newborn

Pet Lovers Valuable resource for owners of all ages For the Birds Is a bird the right pet for you?

CatLike

The mysterious moods of felines

WHOLESOME FOODS FOR THE ENTIRE FAMILY

re ie m e ue Pr ss

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IT BEGAN WITH A CROUTON HOW A SUMMER VENTURE BECAME AN EMPIRE

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ON THE ROAD

WHAT IS FAIR TRADE?

FOLLOW CHRIS AND PETER NEAL AS THEY BIKE FOR CHARITY

CONDUCTING BUSINESS WITH A CONSCIENCE

Pet LegisLation Are your ownership rights protected?

WWW.GOURMETORGANICSMAGAZINE.CA

GOURMET ORGANICS | SEPTEMBER 2011

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