Q4 Creative Portfolio Brochure - 2014/15

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A DIVISION OF Q4 COMMUNICATIONS INC.


ABOUT US OTHER AGENCIES TALK ABOUT BRANDS.

WE TALK REVENUES. YOUR BRAND IS IMPORTANT, WE AGREE,

BUT YOUR BUSINESS IS NOTHING WITHOUT SALES. 2

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.


Our services include everything you would expect from a full-service agency: - websites - brochures - direct mail - social media - and so on The key is the quality of our work, the effectiveness of our work, our strategies and the other tricks we have up our sleeves.

OUF FOCUS? IMPROVING YOUR BOTTOM LINE.

THE BOTTOM LINE IS THE ROI It is critical to implement strategies that will give our clients the best return on their investment. Our experienced professionals view each project from all angles, ensuring that every campaign and strategy will have the maximum impact, and provide our clients with the best ROI possible.

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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Keeping our clients top of mind and doing what is best for them is the cornerstone of our business. We approach every project independently, creating a strategy that is right for your business. Our resources are deep, allowing us to accept any assignment with confidence. At the end of the day, we want to produce something we can be proud of – and more importantly, something that you can be proud of.

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WHAT WE DO

The first step is to do a comprehensive brand audit for a client. This entails a review of the client’s goals and objectives, what they have done in the past and develop a strategy that will increase sales in the future. As a full-service agency, we have a plethora of tools in our kit and can develop a highly effective marketing and sales strategy that pulls together many components into one cohesive campaign – a strategy whereby all the pieces flow into one common goal – increase sales.

Stephen McNeill VP of Marketing and Branding

Q4 Creative will identify a client’s ideal customer base and develop a campaign that best targets that demographic – everything from printed materials and direct mail to new-age thinking such as NFC, mobile marketing and social media. Here are some of the things Q4 Creative can do for its clients:

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PROFESSIONAL. RELIABLE. COST-EFFECTIVE.


Managing your message is critical to your shareholders and the success of the company. Whether that entails delivering critical information to shareholders in a timely manner or controlling your message in the media, Q4 Creative tailors reliable solutions to your needs. Direct Mail-House Services Electronic Distribution Database Management Brand/Marketing Audit Public Relations Media Training Crisis Management Coaching

DESIGN & PRINT Q4 Creative provides reliable solutions from start to finish. From copywriting to design through to printing, Q4 Creative has a talented team of professionals that is reliable and cost-effective. Company Profiles General Printed/Marketing Collateral Presentation Folders Booklets and Publications Magazines Annual Reports Shareholder Notices Shareholder Bulletins Proxies Venture Capital Presentations Financing Proposal Prospectuses Newsletters RFPs Tenders M&A Circulars Offering/Subscription Documents

CORPORATE SERVICES

DIGITAL Implementing an online strategy is important for any business today. Keeping up with digital advancements, however, can be challenging. Q4 Creative will help you stay ahead of your competition by developing custom strategies that effectively connect your business with your key customers. Concept Development Graphic Design Copywriting Photography Website Design Web Strategy Development & Implementation Digital PowerPoint Presentations Electronic Apps NFC Mobile Marketing

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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SOLUTIONS ARE TAILORED TO YOUR NEEDS At Q4 Creative we don’t assume to know what our clients require or want. We listen and then strive to deliver effective strategies – to give our clients the best value for their communications and marketing investment. From the simple to the complex – delivering what the client needs is important to us.

Our approach is to work with the client as if we were an extension of the client’s marketing/communications division – or in some cases THE marketing department. Professionalism, confidentiality and responsiveness are what clients expect. Every company or corporation has specific needs, an individual culture and unique branding. A boilerplate solution is not going to meet their requirements. So, Q4 Creative doesn’t even attempt to template solutions and sell clients a package.

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PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

We work with our clients to tailor a strategy or solution that will provide the best return on investment. Q4 Creative is in the business of creating successful strategies for each individual client. We’ve developed a 7-STEP process which is described on the following page, followed by a few examples of successful clients we’ve served.


2. ANALYZE 1. OBSERVE • Research the marketplace • Brand audit – how is our client positioned in the marketplace • Competition – who is competing for attention/what do they offer (The competition can have similar offering or have a different product/offering/ technology but competing for the same dollars)

• Thoroughly examine what we have learned/what we know • How can our client get the edge • What are all the possible opportunities available to our client • How would we position our client in the marketplace • How would we maximize our client’s product/ offering/technology – i.e. what can it do and who would be interested

3. STRATEGIZE 7. MEASURE • Tracking analysis to gauge effectiveness of materials/ website/campaign • Adjust and improve

OUR 7-STEP PROCESS

• Develop a game plan for our client • Consider multiple phases – beginning with the most profitable – low-hanging fruit – and expand to opportunities that require more resources but promise attractive ROI • Identify opportunities and the best approach to generate maximum sales • Identify tools/collateral needed to generate sales and maximize ROI

6. LAUNCH

4. ESTIMATE

• Roll out campaign/test the market • Revisions if necessary based on roll out experience/market feedback • Generate awareness through effective media and consumer relations/social media

• Cost out collateral and each component of the marketing campaign/strategy • Develop global budget with break down of every component or phase • Establish schedule – outlining production time, roll out and campaign duration

5. PRODUCE • Design material/collateral • Develop website/print materials/ etc.

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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Logo, website design, collateral

petzmobile GET THE MESSAGE

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petzmobile

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

Consumers knew very little about mobile marketing and so Petz Mobile struggled with how to market itself. Our solution was to launch an educational campaign for two audiences – the retailer and the consumer. Through simple graphics and sales collateral we had to illustrate the benefits to the retailer and consumer and how the program worked. Our brand development and informational collateral helped secure a major contract with Phillips GET THE MESSAGE Pet Food and Supplies, which distributes top brands to thousands of independent pet stores across the USA.

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About Us Generation Me Inc. is comprised of a highly respected and trusted group of advisors and certified accountants, who remain independent and objective. We put the best interests of our clients first and simply bill a tax-deductible fixed monthly fee. We are governed by significant rules of conduct and code of ethics, allowing our clients to be confident that their finances are being managed with the utmost integrity. Our Money Empowered program is a customizable plan tailored to your specific needs. We advise you and define the parameters of your distinct requirements. We empower you to make the best possible decisions concerning your money and general financial affairs.

We don’t just provide services; we build relationships. GenME_Brochure_v7.indd 1

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About Us

Generatio Generation Me n Me Inc Inc. is comprised . is comp respected of a highly rised of a and truste highly respected and trusted grou d group of p of advisors and certifi advisors and certified acco ed accoun untants, who rem tants, wh independe ain o remain independent and nt and ob objective. We put jective. W interests the best e put the of our clien interests of our clien best ts first and simply ts first an tax-deducti d bill a simply bil tax-deductible fixed ble fixed la monthly fee monthly fee. . We are go We are governed verned by by sig sign ificant rules of nificant rul conduct an es of conduct and code d code of of ethics, allowing ethics, all clients to our owing ou be confide clients to be confi r dent that their finan nt that the Contact Us being ma ces are ir finance naged wi bein g man s aged with the utm are th the utm ost integ os rity. t integrity. Our Mon 5401 Eglinton Avenue West, Suite 205 ey Em Our Money Emp powe owered program red progra customiza is a m ble plan tai is a customizable plan Toronto, Ontario M9C 5K6 tailo lor red ed to C needs. W your to your sp ontact e advise yo needs. We advi ecific Usdefin specific se you and u and defin paramete e the t 416-619-4677 e the rs of your parameters of Eg 5401 your distinct req distinct requirem linton uirements. f 416-620-0023 Avenue W ents. We empo est, Suite wer you to We empowe Toron to, r you 205 On to ma mak tar ke e de the tf 1-844-33-GENME io M9C best cisions(43663) the best po concerning 5K6 possible decisions concernin ssible your mone general fin e contactus@generationme.ca t 416-619 g your money and y and ancial affair general finan -46 cial affai s. rs.77 w generationME.ca f 416-620 We don’t -0023 just prov We dontf’t 1-8 just ide service vide 44pro build relat -33-G ; we ENMserv s; we E (43ices build rela ionships 66 tion e co . s. 14-03-193)6:17 PM ntaship ctus@ generation GenME_ me.ca w generat Brochure _v7.indd GenME_Brochure_v7. ion 1 M E.ca indd 1

Contact Us 5401 Eglinton Aven ue West, Suite 205 Toronto, Ontario M9C Isabella Louis 5K6 CPA, CA, MBA | President

t 416-619-4677 f 416-620-0023 t 416-619-4677 tf 1-844-33-GEN tf ME 1-844-33GENME (43663) (43663) f 416-620-0023 e contactus@gener ationme.ca w generationMEe louis@generationme.ca .ca

5401 Eglinton Avenue West, Suite 205 Toronto, ON M9C 5K6

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Logo, website, stationery, collateral This is an exciting new product developed by Louis Isabella, CPA, to serve an aging population. The objective was to create the brand and then slowly build sales to ensure the firm was able to handle the growth of the program to be followed by a more aggressive sales strategy. Our marketing team developed the brand, worked with client on a sales strategy and has opened doors through our own network of contacts.

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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Founded in 1990, L.J. Barton Mechanical Inc. is an award-winning Canadian owned and operated firm offering integrated mechanical contracting solutions including:

Reliable. Resourc

We understand that time is money and, as such, we work efficiently without compromising quality.

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odness our teepassion for cusoto mers. n a r Gua

Our mission is to be the “go-to” mechanical contracting company in the communities we serve. We aim to provide a high standard Depend of care and excellence to deliver value ablethat services custome and provided clearly exceeds industry benchmarks r or throu directly to gh a rep the customer expectations. utable co ntractor: • Plumbing • HVAC • Heating OUr sUccEss is bAsED • EleON ctrical We guarantee to protect customers against • Refrigera A sTEADFAsT phiLOsOphy: tion defective or unsuitable materials, products • Gas & process pip and parts. e • Controls

our talented, highly committed people operate with an honest-to-goodness passion for our customers.

We hire and subcontract only to qualified Total build ing solut tradespeople who are committed to ions – on time and delivering customer satisfaction through on budg As an exp et pride in their work. erienced personal con responsibili tractor, we service an ty to offer be liev d mainten e it every pro cost-effe ance tha ject. Our ctive soluti is our t’s a cut design-build ons for both engin above Maintain team can eering, de ing perform sign and saves mo and ser vicing the construct equipme ney ion work. over the Our unifie nt we Our respo lon d design-b g-t erm nsive ma for our clie install uild design the intenance committe nts. project, com team works togeth 1341 Osprey Drive Unit pro d to ensur 4 professio er to plete the ing your eq fessionals are ma nal adviso work and Ancaster, uipment ON L9G 4V5 intained and ser vic rs on the act as is properly ed with: owner’s be half. Our system • Pre ven s are pro tative ma T: 905.304.1976 ven, our Some of intenance • 24/7 em technology the agreeme ergency soundTF: design-build benefits of workin nts ser . 888.705.1055 • Energ g with ou team are y managem vice F: 905.304.1607 r : ent contro • Re l sys E: info@ljbarton.com builds, retrofits, • Single sou new constr tems rce contra uction • Early kno ct We offer com wledge of plete me • One po www.ljbarton.com installatio chanical int of con costs n and ma tract • Resource intenance ser vice, capabilitie s savings s that cov (time, tale er from bas nt and mo ic installatio everything ney) n and rep to custom airs maintenanc e programs .

LJ Barton

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• Unified design build • Total building solutions • Complete installation, service and maintenance capabilities

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…honest-to-good ness passion for custo mers.

What we do

Dependable servi ces provided direc Jim tly toBa customer or throu rton, Fou the nder gh a reputable cont ractor: the constr • PlumAs bing uction ind ust ries contin , plumbing and me • HVAC ue cha to nic rem gro al w and evo • Heating ains clear: lve, our dir ection • Electrical • Refri•geration • Gas & process pipe • Controls •

Respect our emplo yees Respond to the ne eds of our custome ions – on time • Re and on budgetrs so lve tocontr As an experienced build an enric hinvegitanis dour actor we belie respo Proudly since ,1990 nsibil rewServing ity offer costardtoingOntario effective solutions co mm every project. Our un ityteam design-build thatcanmaperfo ke foronrmtario both engin “the”eerinplag,cedesig construction work to nlivande, wo rk an d Our unified desig play . n-build team work s

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As the constructi on, plumbing and mechanical industries continue to grow and evolv e, our direction remains clear:

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together to desig n the We project, complete unde rstand tha the profe ssion t it’s the work and act as tha t ultal on relatio imadvis the owne ately ors r’s beha nships build las lf. we for work tire ting partne ge les sly to build rships and Our systems are thatechn we proven, our t confid ence. ology Some of the bene sound. fits of ing with our design-build teamWe loowork are: k for ward to working wit h you! • Single source contr act • Early knowledge of costs • One point of contr act • Resources savin gs (time, talent and money)

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Respect our employees Respond to the needs of our cust omers • Resolve to build an enriching and rewarding community that make ontario “the” place to live, work and play •

Total building solut

service and main tenance that’s a cut above Maintaining and servicing the equip ment we install saves money over the long-term for our clients. Our responsive main tenance profession committed to ensu als are ring maintained and servi your equipment is properly ced with: • Preventative main tenance agreement • 24/7 emergenc s y servi • Energy manageme ce Plumbing nt control systems • Rebuilds, retro fits, new cons HVAC truction Heating We offer complete mechanical servi ce, installation and main tenanceElectrical capabilities that cove r every thing Refrigeration from basic installation and rs to custom maintenan Gas repai & Process Pipe ce programs.

We understand that it’s the relationsh ips we forge that ultimately build lasting partnershi ps and we work tirelessly to build that confidenc e.

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RELIABLE. RESOURCEFUL. RESPONSIVE.

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1341 Osprey Drive, Unit 4 Ancaster, ON L9G 4V5

11:25 AM

tel: (905) 304-1976 ext 206

Jessica Penny

toll free: 1 (888) 705-1055

PROJECT COORDINATOR

cell: (905) 000-0000

jessica@ljbarton.com

fax: (905) 304-1607

ljbarton.com

Logo refinement, website, stationery, collateral L.J. Barton Mechanical, founded in 1990, wants to grow annual sales from $20 million to $75 million over the next five years. The first step was to freshen up its brand and create a website that was contemporary and up-to-date. The original site was created years ago and looked dated. So much research and background checking is done online today that a current, well-designed site is a must. The sales director credited the redesigned website and newly created sales collateral with landing a major contract.

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PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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YEAR S

35 YEARS

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Gilles Beaudry cell: 905-208-1491 office: 905-639-6502 Fax: 905-681-8925 Toll Free: 855-639-6502 e-mail: gbeaudry@BeaudryGroup.com 4031 Fairview Street, Suite 215 Burlington, ontario L7L 2A4

Creating beautiful landscapes since 1976

www.beaudrygroup.com

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Logo refinement, website, stationery, collateral Business for The Beaudry Group, a Burlington-based landscaping firm established in 1976, was good, but management realized in 2012 that other firms with aggressive marketing campaigns would erode their market share. Updated treatment of their logo, a new website, professional sales collateral, social media and a direct mail strategy are not only helping the firm retain its position, but has resulted in more business. In fact, after the new website was launched, the company had one of its busiest springs ever.

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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Contact Us 991 King Street West Contact PO Box 89023 Westdale Us Hamilton, ON Canada L8S 4R5 991 King Street West PO Email: info@margaretslegacy.com Box 89023 Westd Hami ale Website: margaretslegacy.com lton, ON Canada L8 S 4R5 Email: info@ margaretsle gacy.com Website: ma rgaretslega cy.com

How to book

Contact Us 991 King Street West PO Box 89023 West dale Hamilton, ON Can ada L8S 4R5 Email: info@margarets legacy.com Website: margarets legacy.com

How to book

Simply con tact us below and provid Simply contact us belowsom ande inf provide ormation ab out your cla e some information aboutassyour class embly ss or . or assembly. Tell us wh at you have covered ab Tell us what you have Th covered about e Holoc out aust to date, or if The Holocaust to date,a sta or nd if this be alonewill presentation this will be theme to explore a standalone presentation tos explore of tolerathe the nce and acc eptance. themes of tolerance and Tellacceptance. us the size of class ages Tell us the size of class or ofassembly, the children or assembly, , if you wo ages of the children,an if you educwould uld like ator tralike ined at the Yad Vashem an educator trained Me at the Yad Vashem moria l Ce ntre in vivorortoa be Memorial Centre insur Israel HolocaustIsrael or a Holocau st part of the visit. survivor to be partPr ofov the idevisit. some dates you would visit. Provide some datesusyou would like to have like to have Unfor tunately, we eve can ry req us visit. Unfortunately, we ue can’t honour ’t st, bu t we will en honour ur will deavour to every request, butyowe endeavour wishe s and willto fulfill fulfill do eve scheddo your wishes and will uleeverything a visit at awe can torything we can to mu tua lly acceptab schedule a visit at a mutually acceptable time. le time.

How to book Simply contact us below and provide some information abou t your class or assembly. Tell us what you have covered about The Holocaust to date, How do you sensitively or if this will be a standalone presentati describethem theeshorror of The on to explore the of tolerance and accep tance. Holocaust younger Tell us to the size of class or assem bly, generations? ages of the child Hren, ow do if you woul yo u sendsitlike an they ively educator How can comprehend? train descredibate th thee Yad Vashem ho rro Mem r of The orial remessage Margaret’s LegacyCent is aH in Israel or Holo olo caust survivor to be part ofcaust toayo the visit. unger of tolerance and couragege that nerat s? Providewith someclassrooms dates you woulion is resonating d like to have How us visit. Unfo n th ey can’t rtunca ately compr , we around the world. ehur hono end? Mest, arg every requ are t’s but we Le gaende will cy isavou a mr ess to fulfil your wishof age l es to andlerwill ancedoan every d cothing uragwe e schedule is thcan reson at to a visit atati a mutu ng wi ally th accep classrtable oomtime.

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How do you sensitive ly describe the horror of The Holocaust to younger generations? How can they compreh end? Margaret’s Legacy is a message of tolerance and cour age that is resonating with class rooms around the world.

Logo, website, stationery, collateral Coming under our not-for-profit program, Danna Horwood was able to create an elegant and sophisticated brand around a Holocaust education program she developed in memory of her grandmother Margaret Weisz, a Holocaust survivor. The family founded Effort Trust in Hamilton, Ontario, after immigrating to Canada following the Second World War. Through Margaret’s Legacy, Danna speaks to school children around the world about intolerance and racism. Her new website generated an immediate increase in demand for her speaking tour.

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PROFESSIONAL. RELIABLE. COST-EFFECTIVE.


MUILEBOOM ORGANICS INC. INFORMATION SHEET Muileboom Organics Inc. in Port Colborne has applied to Health Canada to be a licensed producer of medical marihuana under the Government of Canada’s Marihuana for Medical Purposes Regulations. The company has assumed ownership of the Muileboom family farm, which has had a connection to the community of Port Colborne since 1962 and has a widely-held reputation for utilizing modern organic agricultural techniques to produce top quality agricultural crops.

THE NEED Medical marihuana is rapidly being accepted as an effective remedy for a number of illnesses, ailments and conditions. More and more doctors are prescribing and the number of patients is growing exponentially. - 2001 Health Canada introduced Marihuana Medical Access Program - there were fewer than 100 medical marihuana users - 2014 approximately 40,000 users - 2024 an estimated 450,000 or more

WHY ALL THE INTEREST More studies and trials are needed, but there is growing evidence that marihuana can have positive results among users who suffer from an array of conditions and illnesses, particular: Pain management Glaucoma Multiple Sclerosis Epilepsy Serious loss of appetite

Marc Kealey President marc@muileboomorganics.com

muileboomorganics.com

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t (905) 625-3002 f (905) 625-7967 c (647) 292-2537

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5025 Orbitor Drive Building 1, Suite 401 Mississauga, ON Canada L4W 4Y5

2014-08-06 9:29 AM

Logo, website, stationery, collateral, community relations There were two critical objectives for Muileboom Organics, Natural Marijuana. Muileboom is a greenhouse operation in Port Colborne, Ontario, that had applied for a licence under Health Canada’s Marihuana for Medical Purposes Regulations but met with stiff and vocal opposition from neighbours. The immediate challenge was to reduce the noise. Our team initiated a community liaison committee through city hall and the ward councillors and successfully alleviated fears and rumours. An open and honest policy worked wonders. The second objective was to establish a profile that positioned Muileboom as a well-governed producer of quality cannabis and worthy of licensure. Management began receiving calls from investors as well as interested parties from across Canada, the U.S. and other countries to learn more about their approach. PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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Logo, stationery, collateral “Saving Taxes While Saving Lives� was the tagline developed for Canadian Humanitarian Trust (CHT) program, which was the true essence of the branding. An awareness was created that evoked emotion and a sense of need to the thousands of people who benefited from the efforts of this rewarding project.

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PROFESSIONAL. RELIABLE. COST-EFFECTIVE.


THE PLACEN

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“IN CENTRAL AMERICA, COS TA RICA TOOK ESTATE TO FOR THE LEAD IN EIG SELLING REA THEN HAVE ENJ NERS ABOUT 10 YEARS AGO L OYED GREAT ; PEOPLE THA APPRECIATION T BOUGHT YOU MISSED THAT OPPORT AND MANY BEN UNITY, YOU RESEARCH THE EFITS. IF OWE IT TO CURRENT OPP YOURSELF TO ORTUNITY THA FOREIGNERS; YOU CAN BUY T BELIZE IS OFF NOW AND RID THE POSITIV ERING TO E WAVE OF REA E, FROM THE BEGINNING, L ESTATE INV ESTMENT.”

“NOW IS THE TIME TO BUY REAL ESTATE INVESTOR WAN IN BELIZE IF AN TS TO GET THE BUYING INTO MOST FOR HIS THE MAXIMU MONEY WHILST M PERIOD OF GROWTH POT ~ Rhiannon Will ENTIAL.” iamson, Ezin eArticle s.com Expert Author

~ Ricardo Car denas - Vice President REM Latin Americ AX, a and Caribb ean

460 Brant Stre Phone: (905) et, Suite 300 901-3787 Ema | Burlington, il: info@place Ontario | Can nciadevelop ada | L7R4B6 ment.com Web site: www.p lacenciadev elopment.co

Disclaimer: No federal or provin cial agency has judged purposes only the merits or and is subjec value, if any, t to change of this prope without notice . All amenities rty. Void where prohib ited by law. described herein All information are proposed contained herein and are subjec is provided t to change for information without notice .

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Collateral material “Paradise Preserved from Rainforest to Reef” was the tagline that brought awareness to a new housing project in Belize. The essence of Belize was captured by utilizing this phrase along with stunning photography to evoke the true beauty you could discover while living in Belize. The original plan called for two marketing campaigns, one for each of the development phases. The first campaign was so successful, it sold out both phases.

PROFESSIONAL. RELIABLE. COST-EFFECTIVE.

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PHONE: 905.975.6172 EMAIL: SM@Q4COMMUNICATIONS.CA A DIVISION OF Q4 COMMUNICATIONS INC.


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