Co-Branding

The expand our message and idea, we will have a collaboration with Instagram. Why Instagram? With over a billion users and modern technologies, Instagram could help Papyrus to expand our mission, and use our value to inspire the next generation “DON’T” be affair to be creative.

Mission-Focus: Crossover Box with Instagram reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging them to spread out the creativities on their platform.

Similarities: Facebook, Tiktok, Hallmark

Differentiation: Unlike other crossover, this is not a promotion advertising campaign; this collaboration is to promote new technologies and spread out the Human Connection messages to the world.

Links to: Start Inspiration, Art that Alive

Ted talks about different issues in society monthly, not only that TED has a very similar mission like Papyrus is to help people from different background to have a deeper understanding of the world and connection with each other’s.

Mission-Focus: The Crossover Box with TED reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by spreading positive messages to the community, to engage people to build up a better connection between humans.

Similarities: 60Minutes, Spotify (podcast), SpeakerLoft

Differentiation: Unlike this is a platform where we want to talk about the connection issue within modern society. We aren’t just a shop that sells greeting cards and gifts to our customers, we are really focused on improving the connection between humans.

Links to: Connection Therapist, Stationeries

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