MTV Networks
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MTV MTV is a dynamic company, full of young people. They are growing rapidly, and the existing building is too small. MTV needed a building in Amsterdam that felt both ‘at home’, while containing state-of-the-art production facilities. The building should reflect the ideals of MTV Networks.
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Brand Environment Design
Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item produced is an outcome of this process.
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WHY ? The new headquarters is to be situated in an old industrial area of Amsterdam. It is part of a regeneration scheme for this location. We must keep the existing structure, along with the original look of the buildings exterior. Several production companies, such as MTV, Nickelodeon and TMF will use the building. It should include meeting rooms, editing suites, studios, offices, a restaurant and welcome area. Special attention should be paid to lighting and soundproofing. The atmosphere should be ‘open’ but with private areas. It should be ‘hip’ but professional; a great place to work, overlooking the water in Amsterdam.
Initiate
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Research
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Research includes workshops with everyone that will use the building. We are trying to find that ‘MTV feeling’.
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Outside Lot
Studios
Research
Entrance Central Area
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Restaurant
Offices
Meeting rooms
The workshops lead to ‘Moodboards’ that create atmospheres for various areas of the building.
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Concept
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The original structure of the building is kept intact. We open a central area around which everybody works.
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Explore
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Initial sketches of the building.
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Explore
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The design develops into large open spaces and quiet production rooms. Graphics and animations are kept purely for integrated screens.
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Explore
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Studios Editing rooms Hall Reception
The functions of the building become more defined, and material choices are made.
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Explore
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A large, hanging meeting-room overlooks the central hall. All materials are kept to natural colours, except elements of high-gloss red and video screens.
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Finalise
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Cross section of ‘Hall A’ and Reception Area.
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Finalise
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Final computer presentation. All structures, materials and lighting are added to give the client the closest representation of the final design.
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Production
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Production begins; opening-up the central hall.
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Production
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1st floor balcony towards entrance.
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Production
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Editing suites in the central hall. Lighting and sound-proofing were important considerations.
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Production
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Various materials and finishes.
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Production
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View from the offices through the original structure, over the central hall.
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Production
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Industrial heritage and modern media.
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Production
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Various sound proofed film studios.
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Production
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Restaurant overlooking the water.
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Production
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Top floor offices.
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Production
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Management offices and meeting rooms built through the steel structure.
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Production
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Top floor office with access to balcony.
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Production
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“...and Action!” - The opening party.
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For more information please contact: QuA Associates Grasweg 61 1031 HX Amsterdam The Netherlands P: +31(0)20 494 6565 F: +31(0)20 494 6500 E: info@qua.nl www.qua.nl