PON S5 Challenge
1
Pon Equipment & Power Systems Pon Equipment & Power Systems (PEPS) is part of Pon Holdings. Pon Holdings is a multinational trading company with 500 locations in ten countries, employing approximately 10,000 staff.
2
3
Brand Environment Design
Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item produced is an outcome of this process.
4
WHY ? After having introduced the successful Touareg initiative in 2006, QuA developed the Touareg Rally: an online game played by all employees of PEPS in order to ensure that every employee felt jointly responsible for the planned increase in turnover and that knowledge is broadened and shared among the different subsidiaries of PEPS. By offering monthly prizes, a high number of employees participated in the rally. In September 2008 the Touareg initiative goals were achieved and celebrated by giving away a VW Touareg to one of 16 finalists of the Touareg Rally. On achieving the Touareg initiative targets, a new strategy was launched: the S5 2012 Challange. A strategy focusing on making PEPS the number one service provider in its field. To communicate S5 to all employees, QuA developed a communication strategy that contained accurate corporate information in a form that could be easily read, in various languages, by everyone; from CEO to secretaries, mechanics to managers.
Initiate
5
How to communicate a corporate strategy completely through your company in an easily accessible and entertaining way?
6
Initiate
7
Successful completion of the Touareg initiative was the starting point for S5. Involvement from everyone is the key.
8
Concept
9
The S5 communication carriers should be flexible and accessible to everyone within the company. Using a ‘graphic novel’-look we could have more control over the process, and limitless possibilities.
10
Explore
11
The first explorations in drawing resulted in a proposal for an animated story, the 6-Sigma film, using only the corporate colours.
12
Explore
13
A ‘6-Sigma’ film was completed for the same client, and the style was further developed.
14
Explore
15
Coming closer to a defined drawing style, a small presentation film for Damen Shipyard, a client of Pon.
16
Explore
17
Complete collections of various comic book series were bought for research into this genre. The ‘comic’ had to have a business-look with recognisable people and products.
18
Explore
19
The first drawn example within the chosen style: a film storyboard for the annual PEPS Management Meeting in Barcelona - the launch date for the S5 Challenge.
20
Finalise
21
Presenting the new style: a life-sized VW Touareg, the icon of the Touareg initiative.
22
Production
23
First deliverable was a 32 page book outlining the new company strategy. Using touch-screen technology increased the speed of production.
24
Production
25
Creating the book - all characters are people from the company and should have recognizable characteristics.
26
Production
27
Work in progress. Adding colour, finalising text, and creating text balloons.
28
Production
29
A printed overview of the book makes it easy to change the storyline during reviews with the client.
30
Production
31
The comic as communication tool: new products, people, locations and strategy in a very accessible, entertaining way.
32
Production
33
The first issue of the S5 book was launched in Barcelona during the PEPS Management Meeting 2008: the S5 2012 Challenge.
34
Production
35
The launch of the S5 strategy started off with a short film, a combination between real film and drawn backgrounds.
36
Production
37
The Board of Directors introducing the new strategy, followed by handing out the S5 2012 Challenge comic book.
38
Finalise
39
Various backgrounds were created to give all presentations at the Management Meeting the same look & feel over the 12 meter wide screen.
40
Production
41
The three day Management Meeting: communicating S5.
42
Production
43
The comic book comes alive.
44
Production
45
Taking care of the details. Routing, posters, books etc. all have the same look & feel. A ‘back-office’ in the hotel enables us to make on-the-spot changes to presentations and films.
46
Production
47
to be continued...
The comic books and Management Meeting are a success, and will continue to be the chosen communication style until 2012.
48
For more information please contact: QuA Associates Grasweg 61 1031 HX Amsterdam The Netherlands P: +31(0)20 494 6565 F: +31(0)20 494 6500 E: info@qua.nl www.qua.nl
Barcelona