UPC
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UPC UPC provides internet, telephony and digital t.v. services throughout the Netherlands.
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Brand Environment Design
Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item produced is an outcome of this process.
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WHY ? UPC NL has ten UPC Centers that are successful in terms of local market share, sales performance and indirect provisioning of Internet, telephony and digital content. However, the shops are not consistent in design and do not offer the opportunity to experience the single most important product that UPC sells; Digital TV. QuA was asked to develop and design a new retail concept.
Initiate
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Research
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To begin, a research trip was arranged with UPC to Paris. Here, various shops were visited and studied, and it enabled us to quickly understand the vision of the client.
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Research
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Workshops and brainstorms with UPC. Developing their core-values into a working retail concept.
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Research
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The research phase resulted in inspiration for product displays, use of retail space, materials, lighting and in-store communication items.
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Concept
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It’s all about entertainment.
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Concept
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From visiting the entertainment, UPC ‘brings home the experience’
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Concept
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The initial concept idea, an entertainment arena, for both wide and narrow shops.
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Explore
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Translating the concept into atmospheres. This quickly helps the client get a feel for the shops before any design work begins.
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Explore
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The interior is dominated by split-levels, staired seatings and many flat screen TV’s to highlight content and expertise.
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Explore
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Developing the arena concept with visualisations based on the dimensions of the shops.
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Finalise
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Three dimensional drawings were also animated to give the client full understanding of the spaces.
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Finalise
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Routing studies; how customers move through the shops, where to place the pay desk, electrics, lighting, data etc.
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Finalise
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Translating the approved layouts into technical plans for production.
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Finalise
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Final selection of materials. All materials are pure, honest and of high quality; natural oak split levels, mineral flooring, oak seats with felt cushions, white corian and glass displays.
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Finalise
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Corporate
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Campaign
Various layers of instore communication, including posters, brochures and animation.
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Finalise
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Final designs for a flexible poster system which can be easily fit to various shop sizes, and can be changed regularly.
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Production
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Production of the split-levels in Rotterdam.
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Production
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Entrance of the new UPC Center Rotterdam.
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Production
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Changing poster displays.
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Production
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Opening of the first 8 shops.
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Production
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Cash desk and product displays.
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Production
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Interior of the new UPC Center Amsterdam.
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For more information please contact: QuA Associates Grasweg 61 1031 HX Amsterdam The Netherlands P: +31(0)20 494 6565 F: +31(0)20 494 6500 E: info@qua.nl www.qua.nl