Elevate 2018 Event Guide

EVENT GUIDE

9-10 MAY 2018 | EXCEL | LONDON

THE ARENA OF PHYSICAL ACTIVITY, HEALTH & PERFORMANCE

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EVENT GUIDE 2018

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CONTENTS

CONTENTS Welcome to Elevate

5

Event & Exhibition Highlights

12

Full Programme - at a glance

14

Thought-Leaders Conference Overview

18

Seminar Streams - Overview

21

The Studio Experience

24

Speaker Directory

26

Innovation Awards

32

Thought-Leaders Conference Programme

36

Seminar Programme - Strategies for an Active Nation

44

Seminar Programme - Evidence Base: Physical Activity for Health & Wellbeing

52

Seminar Programme - Performance: Maximising Potential

60

Seminar Programme - The Business of Physical Activity

68

Exhibitor Profiles

75

Exhibitor List

125

Floorplan

127

Supporters

130

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@ELEVATEARENA #ELEVATE2018

All details correct at time of press, see website for the latest updates

ELEVATEARENA.COM  3

WELCOME

WELCOME TO ELEVATE Welcome to Elevate 2018. Now in its third year Elevate is UK’s largest cross-sector event dedicated to bringing together the physical activity sector with professionals working in performance and health.

The World Health Organisation places physical inactivity among the 10 leading causes of death globally as it responsible for 5 million deaths worldwide. This weighs heavily on our own health service, costing the NHS as much as £1.2 billion each year.

Max Quittenton

With the health of the nation remaining one of the UK’s major political talking points, the industry continues to play a central role in helping to tackle the physical activity challenge.

Gym membership rates have once again risen year on year, increasing by 500,000, which takes the total figure to 9.7 million gym members in the UK across 6,728 facilities. With 1 in 7 people now being a gym member, the industry in the UK alone is now worth close to £5 billion.

Further cross sector collaboration remains important. With gym operators, sport scientists and physiotherapists all sharing a fundamental interest in physical activity we are proud to announce the acquisition of Elite Sport Expo and COPA. Between the three events there are over 300 exhibitors and 350 speakers. This event guide, together with the app, will help you identify and navigate your way around Elevate 2018. The 2018 COPA and Elite Sport Expo event guides will be at their respective entrances.

During the next two days of Elevate nearly 200 brands are exhibiting the latest products designed to help you get more people, more active. This is your best opportunity of the year to discover new equipment, innovative start-up technology and learn more leading industry experts, sport scientists and healthcare professionals.

We would like to thank all supporters, exhibitors, speakers, judges and attendees. I wish you all a thought-provoking, enjoyable and productive two days.

Max Quittenton Director Quartz Sequoia Events

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WELCOME

PUBLIC HEALTH ENGLAND Public Health England (PHE) would like to add their welcome to delegates of the Elevate Conference and the increased commitment by Elevate to expand the programme of events focused on evidence, policy and practice.

People in the UK are around 20% less active now than in the 1960s. If current trends continue, we will be 35% less active by 2030. We are the first generation to need to make a conscious decision to build physical activity into our daily lives.

Societal changes have designed physical activity out of our lives. Fewer of us have manual jobs and technology dominates at home and at work, the two places where we spend most of our time. Inactivity is a complex problem requiring action across the whole system to change the environments in which we live, as well as the cultural norms relating to physical activity. We continue to work with key partners on the implementation of our 2014framework – Everybody Active Every Day and integrating Physical Activity into other key government strategies, policies and plans. We have also partnered with the Centre for Better Ageing to undertake a rapid evidence review of the effectiveness and importance of muscle and bone strengthening and balance activities for health and wellbeing. We are hopeful that this important piece of work suggesting practical action around muscleand bone strengthening and balance activities for the public, practice staff, policy makers will also feed into the review of the Chief Medical Officers’ guidelines on physical activity.

Increasing physical activity has the potential to improve the physical and mental health, and wellbeing of individuals, families, communities and the nation as a whole.

PHE wants to see more people being physically active and achieving this remains a priority for the organisation. This conference reinforces the need for us all to work together to contribute to the change needed for a more active society. I hope you enjoy the conference.

Alison Tedstone Deputy Director Diet, Obesity and Physical Activity Division and Chief Nutritionist Public Health England

6  ELEVATE 2018 EVENT GUIDE

Alison Tedstone

WELCOME

ukactive What’s different about Elevate this year? At ukactive we’ve been very clear what 2018 means to us – it’s the time for action and our team at this week’s event will share that message loud and clear. We’ve been working up to some landmark moments, in line with developments across the sector. So, we’re pumped to be joining Elevate for two days that promise to crystallise thought and action as our movement grows stronger.

As part of our ongoing backing for Elevate, this year ukactive is proud to be Lead Supporter of the seminar stream ‘Strategies for an active nation’. The seminars will offer a frank and fascinating exploration of the issues outlined in Sport England’s 2016-2021 strategy, ‘Towards an Active Nation’.

Steven Ward

Over the next few days I’ll be joined by our Public Affairs Director, Huw Edwards, and our Local Government Engagement Lead, Steve Scales, as we deliver an ambitious conference agenda that challenges the sector to fulfil its full potential.

As part of the new Thought Leaders Conference, I’m really looking forward to chairing a discussion on how we can unleash the power of the sporting economy – alongside Andrew Honeyman, Head of Sport at the Department for Digital, Culture, Media and Sport; Tara Dillion, CEO of CIMSPA; Robert Cook, Managing Director at Virgin Active UK; and Kate Bosomworth, Sport England board member.

I’ll also be joining a panel chaired by Public Health England’s Physical Activity Champion, Dr Zoe Williams, on the role of exercise prescription in tackling the UK’s inactivity crisis.

We’ll explore how GPs and the fitness sector can work together to boost activity among patients, dissecting the cross-sector model used by programmes such as ukactive’s Let’s Get Moving.

Be sure to catch Huw Edwards, the Physical Activity Sector’s Disability Champion, as he brings together some of the finest minds in the area for a session on inclusivity and driving participation among disabled people. And our very own Steve Scales will host an unmissable session on company cost-saving measures.

It’s clear to me that if we’re going to get more people, more active, more often, and improve the health of our nation, we need the broadest possible coalition – so we’re proud to bring so many great partners to Elevate. Seize the day – come and join us at our stand in the Central Hub or message me on Twitter @wardsteve Steven Ward CEO ukactive

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WELCOME

CIMSPA CIMSPA are honoured to once again be lead supporters of Elevate – although just in its third year Elevate is already a vital part of our sector’s annual calendar and we are excited about the myriad opportunities it presents to learn, build partnerships and connect with colleagues.

As Elevate grows, so has CIMSPA – our momentum is increasing with fantastic levels of employer and education support. Over 250 partners have joined with us to create a career map for the sector – building this on agreed professional standards for every job role in sport and physical activity.

This Spring will see our coaching and management professional standards released, with standards-endorsed qualifications already available for swim teaching, personal training and gym instruction. Coming this Summer will be an all-new digital platform that will both showcase our individual members’ personal and professional excellence, and provide the definitive entry point to the quality-assured qualifications and training ecosystem we are creating.

It’s always important though to step back and remember “why” we are doing all of this work. Government and allied professions are looking to sport and physical activity to provide a capable, professional and skilled workforce to help build an active nation – improving career pathways for sector professionals is an important step towards contributing to this goal..

CIMSPA’s work is carving out a clear identity for our sector as a recognised profession with great careers and possibilities for those who work within it, all with the full backing of government and agencies such as Sport England.

Elevate plays a key role in our shared sector success by broadcasting the positive value of our work to wider audiences – I would encourage every show visitor to make the most of a standout conference and seminar programme in between exhibition visits and networking.

We’re supporting the “business of physical activity” stream this year – come along for valuable takeaways on a wide range of topics from effective social media through revenue maximisation to attracting millennials to your offer. Plus, we’re excited to be a part of the superb inaugural Elevate conference – CIMSPA is on the panel of “Unleashing the potential of the sporting economy” on the first day, so I’m looking forward to meeting many of you there.

CIMSPA staff will be on hand throughout the exhibition to update you on our work and explain how employers and education bodies can get directly involved in our professional standards work.

And, if you are already a member, don’t forget to get your badge scanned at our stand to collect the CIMSPA CPD points you will earn by participating in this hugely valuable event.

Tara Dillon, FCIMSPA (Chartered) CEO CIMSPA 8  ELEVATE 2018 EVENT GUIDE

Tara Dillon

WELCOME

LONDON SPORT London Sport are once again delighted to be a Lead Partner at Elevate, for the third year running. Delighted because it offers an opportunity to support what is fast becoming one of the highlights in the fitness and physical activity sector’s calendar, and delighted because it shows that London continues to be at the heart of sport in the UK. The growing focus on technology at this year’s Elevate demonstrates the desire for

Tove Okunniwa

physical activity, sport and fitness to keep pace with consumer expectations. Late last year, London Sport opened Sport Tech Hub – the capital’s first sport tech incubator focused on start-ups that support people to be more active – and a strategic plan aimed at making London the heart of the Sport Tech world. Over the next two days, we will be bringing some of this exciting innovation here to Elevate.

Over in the seminar programmes, there are – once again – a wealth of incredible, inspirational speakers for you to hear, learn from and feel inspired by. From London Sport, on Wednesday, Tim Copley, our Director of Insight, will discuss the power of public data to understand the behaviours and attitudes of people, and how we can change the mindsets of less active people. Then, on Thursday, you can hear about our city-wide approach to making London the most physically active city in the world, with representatives from the Open Data Institute, UK Coaching and UK Deaf Sport explaining how their organisations’ work will contribute to a range of goals and objectives for sport in London.

Those of us that work in physical activity, fitness and sport understand how powerful a mechanism it can be for helping people to change and improve their lives. In coming together in environments like Elevate, we can better understand how to work together and support one another to create a stronger, sustainable and vital physical activity and sport sector now, and for years to come.

My team and I look forward to meeting you over the next two days.

Tove Okunniwa Chief Executive London Sport

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WELCOME

The Institute of Sport Exercise and Health (ISEH) The Institute for Sport Exercise and Health (ISEH) was launched in June 2013 as part of an Olympic legacy project supported by the Department of Health with the vision of being the leading Institute for sport and exercise medicine in the world.

The ISEH is delighted to once again be a lead supporter of Elevate for the third year running with the aims of the conference mirroring so many of those of the ISEH. It’s also great to see the ambition shown a few years ago resulting in a large established event in London tackling and bringing such important issues around physical activity together.

Part of the ISEH’s remit is providing r Excellence in elite sports performance and injury prevention and management r World Class research, education and clinical expertise r Bridging the gap between elite sport, amateur sports and exercise prescription for the improvement of the health of the nation We are delighted that Dr Mike Loosemore who is the lead sport and exercise consultant at the ISEH will be speaking on Wednesday the 9 May about tackling sedentary behaviour in schools so make sure you check out his session.

Please come and meet the ISEH team at the central hub which will have leading consultants in sport and exercise medicine over the two days who you can meet and discuss any burning issues you may have.

On the 24 June the ISEH will hold its annual 5K and 10K run in Regents Park so why not join us in being active having been inspired by the Elevate conference! http://iseh.co.uk/events/iseh-5k-and-10k-run-2018

Matt James ISEH Development Director ISEH

10  ELEVATE 2018 EVENT GUIDE

Matt James

F32

HIGHLIGHTS

EVENT HIGHLIGHTS THOUGHT-LEADERS CONFERENCE

In 2018, we will have a new Elevate Conference designed to enable the sector to live up to its full potential, analyse the challenges, assess the evidence and present the opportunities - all brought to live by an incredible line-up of speakers.

SPONSORED BY

see page 36 for full details

PERFORMANCE: MAXIMISING POTENTIAL

These seminars cover the full range of performance, from the role of psychology and nutrition, through to new innovations in personalised programming for maximum results, to the vital importance of sleep, meditation, nutrition and recovery in optimising everyone’s performance.

SPONSORED BY

SUPPORTED BY

see page 60 for full details

12  ELEVATE 2018 EVENT GUIDE

STRATEGIES FOR AN ACTIVE NATION

This stream will examine how the physical activity and its wider stakeholders can reach and influence the inactive, exploring how to create opportunities for people to be active in ways that fit their everyday lives and interests.

SPONSORED BY

SUPPORTED BY

see page 44 for full details

THE BUSINESS OF PHYSICAL ACTIVITY

Industry experts will provide insights into the trends shaping the sector, how to get the attention of the investment community, and how to use the data your business gathers, as well as practical sessions on topics including marketing, social media, cost-savings and more.

SPONSORED BY

SUPPORTED BY

see page 68 for full details

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING

This series of seminars will examine the evidence base behind physical activity and its potential contribution to health and wellbeing throughout an individual’s life.

SPONSORED BY

SUPPORTED BY

see page 52 for full details

THE STUDIO EXPERIENCE

A variety of live performances and demonstrations will be delivered in The Hutchison Technologies Studio - an area where group exercise and fitness demonstrations offer inspiration.

POWERED BY

see page 24 for full details

HIGHLIGHTS

EXHIBITION HIGHLIGHTS TECH WALK

Fitness technology including wearable devices, data management, social media, apps and other software are rapidly changing people’s relationship with sport and physical activity.

Technology Walk presents the latest developments in this area.

ACTIVE AQUATICS

The Active Aquatic feature within the exhibition enables suppliers to present the latest in pool and open water swimming, equipment, research, monitoring and performance.

PERFORMANCE PATH

In competition, there is a major emphasis on understanding and improving performance to maximise results. Performance Path will focus on the various solutions, ranging from training to technology, which have helped athletes achieve their goals.

TECH LAB

The Tech Lab innovation space features tech start-ups that are disrupting the physical activity market. Meet the companies, see the very latest digital products and services they are developing and understand how data from the sector is enabling innovation. The Tech Lab is organised in conjunction with the London Sport-backed Sport Tech Hub and the Open Data Institute’s OpenActive Accelerator.

FACILITIES

Maximising efficiencies and creating great experiences are fundamental to commercial facilities. Discover new management software, flooring solutions, audio, access control, hygiene, energy management and much more.

REHAB & RECOVERY

Rehabilitation and recovery is vital for all people to maintain health and regain strength after an injury or illness.

Within this area attendees will discover innovative compression technology, physiological analysis, leading physiotherapy products and training.

NEW INNOVATORS

Although innovation is difficult to predict, the start up community usually punches above its weight.

Those interested in new approaches will experience the latest thinking, technology and innovations.

GROUP EXERCISE

88% of facilities improve retention with Group Exercise. Selected suppliers offer demonstrations and advice to equip operators with a better understanding of the latest innovations capturing the compelling benefits of exercising together.

SKILLS PAVILION

Dedicated to those who are responsible for raising standards and delivering education, the Skills Pavilion presents selected providers who are working towards improved results across leisure, fitness, performance and healthcare.

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FULL PROGRAMME

FULL PROGRAMME - DAY 1 WEDNESDAY 9TH MAY TIME

SESSION

STREAM

09:50-10:20

Air pollution v active travel

Evidence Base

09:50-10:20

Breathing: lowering stress and enhancing performance

Performance

10:00-10:30

The future of fitness: trends and innovations

Business

10:00-10:30

Understanding the ‘hard to reach’: the power of public data

Active Nation

10:30-10:40

Opening Keynote Address: Tracey Crouch MP

Conference

10:35-11:05

Keeping the UK’s top killers in check: stroke and high blood pressure

Evidence Base

10:40-11:10

Sleep optimisation for peak performance

Performance

10:55-11:45

Improving inclusivity: driving participation among disabled people

Active Nation

10:55-11.25

Physical activity for prevention - a global challenge

Conference

11:00-11:40

The ‘how to’ of social media

Business

11:35-12:05

Keeping the UK’s top killers in check: cancer

Evidence Base

11:40-12:10

Maximising recovery strategies

Performance

11:40-12:20

Does exercise have an impact on obesity?

Conference

12:05-12:45

Getting kids active at school

Active Nation

12:10-12:40

Delivering a successful sports facility project – a ‘how to’ guide

Business

12:30-13:10

Exercise and cancer care

Evidence Base

12:40-13:10

Understanding motivation and will-power to maximise potential

Performance

12:50-13:20

Keynote presentation: Dr Michael Mosley

Conference

13:10-13:50

Getting the attention of the investment community

Business

13:15-14:05

Keeping teens active

Active Nation

13:35-14:15

Pre- and post-surgery: how exercise improves your odds under the knife

Evidence Base

14  ELEVATE 2018 EVENT GUIDE

FULL PROGRAMME

FULL PROGRAMME - DAY 1 WEDNESDAY 9TH MAY TIME

SESSION

STREAM

13:40-14:10

Hydration and performance

Performance

13:50-14:40

Exercise referral is dead. Long live social prescribing

Conference

14:20-14:50

Bringing the costs of pool operation under control

Business

14:25-15:05

Physiotherapy: getting the inactive more active

Active Nation

14:35-15:05

Monitoring and motivation – can tracking your health improve adherence to lifestyle changes?

Evidence Base

14:40-15:10

Nutrition: guidance for fitness industry

Performance

15:00-15:40

Unleashing the potential of the sporting economy

Conference

15:20-16:00

The benefits of a ‘multi morbidity’ approach - putting the evidence into practice

Evidence Base

15:20-16:05

Increasing aquatics revenues

Business

15:30-16:10

Behaviour change techniques to tackle inactivity

Active Nation

15:40-16:20

Fat and performance

Performance

16:10-16:50

Is open data the key to unlocking participation?

Conference

16:15-16:55

Proving your worth: how to build an evidence base

Evidence Base

16:30-17:15

Working with GPs: prescribing physical activity

Active Nation

16:35-17:15

Why public pools should be made available for aquatic activity

Business

16.40 - 17.10

How a healthy gut will boost your performance

Perfomance

PROGRAMME CORRECT AT TIME OF PRESS, SEE WWW.ELEVATEARENA.COM FOR UPDATES

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FULL PROGRAMME

FULL PROGRAMME - DAY 2 THURSDAY 10TH MAY TIME

SESSION

STREAM

09:45-10:15

Keynote presentation: Sir Muir Gray CBE

Conference

09:45-10:25

Making savings the no risk way

Business

09:50-10:20

Greg Whyte OBE - Planning for success

Performance

09:50-10:30

Why the menopause needn’t be a slippery slope to bad health

Evidence Base

09:55-10:30

Redesigning sport to target new audiences

Active Nation

10:25-11:10

Our population is ageing. Let’s make sure it ages well.

Conference

10:40-11:15

What do our genes really tell you about our sporting abilities?

Performance

10:40-11:20

Here’s how you really make money from personal training

Business

10:45-11:25

Exercise and the natural environment – the perfect anti-stress combination

Evidence Base

10:55-11:35

A city-wide approach: collaboration and partnership working

Active Nation

11:30-12:00

Stress, resilience and performance

Performance

11:40-12:20

Behaviour change: making a difference to entire communities

Conference

11:50-12:30

Creating an experience

Business

11:55-12:35

Older adults: strength and balance for falls prevention

Evidence Base

12:05-12:45

Reaching the inactive: Sport England’s local delivery pilots

Active Nation

12:20-12:50

The importance of vitamin D for performance

Performance

12:50-13:05

Wellness in the UK: growth, trends and customer loyalty

Conference

13:00-13:40

Getting the most from your team

Business

13:05-13:45

Pregnancy: why and how to be active

Evidence Base

16  ELEVATE 2018 EVENT GUIDE

FULL PROGRAMME

FULL PROGRAMME - DAY 2 THURSDAY 10TH MAY TIME

SESSION

STREAM

13:10-13:40

Using innovation and technology to enhance customer experience

Performance

13:15-14:05

Healthy workplace, healthy economy

Active Nation

13:20-13:45

How sport and activity could save the UK

Conference

14:00-14:20

Bloodwork – how can fitness professionals use blood tests to improve health and performance?

Performance

14:00-14:30

Understanding the millennial mindset

Business

14:00-14:40

Technology: friend, not foe

Conference

14:15-14:55

Mental Health: using exercise to treat depression

Evidence Base

14:25-15:05

We all want to age in good health. Here’s how we make it happen…

Active Nation

14:40-15:10

The science of meditation – how mental health boosts physical performance

Performance

15:00-16:00

Using data effectively

Business

15:10-15:50

Are we selling physical activity all wrong?

Conference

15:20-15:50

Making physical activity socially inclusive

Active Nation

15:25-16:05

Mental health: preventing cognitive decline through activity

Evidence Base

15:40-16:10

Hydration explained for everyday activity, couch to elite endurance

Performance

16:05-16:25

Exercise in disguise - it’s ‘just’ playing!

Active Nation

PROGRAMME CORRECT AT TIME OF PRESS, SEE WWW.ELEVATEARENA.COM FOR UPDATES

ELEVATEARENA.COM  17

CONFERENCE OVERVIEW

THOUGHT-LEADERS CONFERENCE Sponsored by

Physical activity is a sector with strong momentum behind it, both in terms of governmental support and growing levels of consumer buy-in. But there’s no room for complacency, with plenty of opportunity to grow still further.

In this, the inaugural Elevate Conference, we challenge the sector to live up to its full potential, outlining an ambitious vision for its role in society. We will assess the evidence, analyse the current state of play and present the opportunities – all brought to life by an incredible line-up of speakers, including TV journalist and presenter Dr Michael Mosley, the face of programmes including The Truth About Exercise and Trust Me, I’m a Doctor; Tracey Crouch, the Parliamentary Under Secretary of State for Sport and Civil Society; and public health expert and many times published author Sir Muir Gray CBE. From social prescribing to open data, digital disruption to community-wide behaviour change, the Elevate Conference aims to inspire bigger picture thinking that will unleash the full power of the physical activity sector as a force for good in society.

SESSION OVERVIEW - see full programme on page 36 Day 1: 9 May 2018 10.30-10.40

Opening Keynote Address: Tracey Crouch - Our Sporting Future, today

10.55-11.25 Physical activity for prevention - a global challenge 11.40-12.20 Does exercise have any impact on obesity?

12.50-13.20 Keynote: Dr Michael Mosley - The truth about getting fit 13.50-14.40 Exercise referrel is dead. Long live social prescribing 15.00-15.40 Unleashing the potential of the sporting economy 16.10-16.50 Is open data the key to unlocking participation?

Day 2: 10 May 2018 09.45-10.15

Keynote: Muir Grey - How a National Activity Therapy Service could resolve the social care crisis

10.25-11.10

Our population is ageing. Let’s make sure it ages well

11.40-12.20

Behaviour change: Making a difference to entire communities

12.50-13.05

Wellness in the UK: Growth, trends and customer loyalty

13.20-13.45

How sport and activity could save the UK

14.00-14.40

Technology: Friend, not foe

15.10-15.50

Are we selling physical activity all wrong?

18  ELEVATE 2018 EVENT GUIDE

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SEMINAR STREAM OVERVIEW

STRATEGIES FOR AN ACTIVE NATION Sponsored by

Supported by

In just one generation, physical activity levels in the UK have declined by 20% – and that figure is predicted to decline a further 15% by 2030. Social and economic trends over decades have ‘designed’ physical activity out of daily life: fewer people have manual jobs, technology encourages people to sit still for long periods, there’s an over-reliance on cars and other passive forms of transport, and towns and cities simply aren’t designed to encourage activity.

The physical activity industry has worked hard to encourage and support many people to be regularly active, but we still have a long way to go to engage the least active in society. We’re seeing pockets of best practice around the UK, with individual authorities and organisations having a positive and measurable impact on their local communities, but we still lack a joined-up, UK-wide approach.

Spearheaded by Sport England – whose 2016–2021 strategy, Towards an Active Nation, named tackling inactivity its top priority – the momentum will continue to gather behind this agenda. But if we’re really going to make an impact, activity providers across the country must unite behind this cause, focusing on the wider benefits of physical activity – and broadening the very definition of activity – in order to create relevant services that will engage the least active populations in our society.

This stream will examine how the physical activity industry and its wider stakeholders can reach and influence the inactive, looking at how to create opportunities for people to be active in ways that fit with their everyday lives and interests. We’ll identify the challenges – and potential solutions – associated with specific population groups; we’ll report on different routes to change, from individual behaviour change strategies to London’s city-wide approach; and we’ll investigate options to collaborate with GPs and physiotherapists.

SESSION OVERVIEW - see full programme on page 44 Day 1: 9 May 2018 10.00-10.30

Understanding the ‘hard to reach’: the power of public data

10.55-11.45

Improving inclusivity: driving participation among disabled people

12.05-12.45

Getting kids active at school

13.15-14.05

Keeping teens active

14.25-15.05

Physiotherapy: getting the inactive more active

15.30-16.10

Behaviour change techniques to tackle inactivity

16.30-17.15

Working with GPs: prescribing physical activity

Day 2: 10 May 2018 09.55-10.30

Redesigning sport to target new audiences

10.55-11.35

A city-wide approach: collaboration and partnership working

12.05-12.45

Reaching the inactive: Sport England’s local delivery pilots

13.15-14.05

Healthy workplace, health economy

14.25-15.05

We all want to age in good health. Here’s how we make it happen...

15.20-15.50

Making physical activity socially inclusive

16.05-16.25

Exercise in disguise - it’s ‘just’ playing!

20  ELEVATE 2018 EVENT GUIDE

SEMINAR STREAM OVERVIEW

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING Sponsored by

Supported by

Physical activity is fundamental to improving the nation’s health and wellbeing. As sedentary lifestyles become increasingly prevalent, obesity, diabetes, dementia, mental health problems and other conditions associated with inactivity are on the rise, at a cost of £7.4bn year.

With a substantial evidence base around the significance of physical activity for physical and mental health, the importance of bringing activity back into everyday lives cannot be overstated.

We know, for example, that regular moderate-intensity physical activity can reduce the risk of – and even prevent – a number of lifestyle conditions including cardiovascular disease, coronary heart disease, type 2 diabetes, some cancers, stroke and musculoskeletal conditions such as arthritis. Physical activity also has a positive effect on mental health and wellbeing, from a simple release of daily stress through to the management and treatment of conditions such as depression and anxiety.

But it isn’t just about disease prevention and treatment. Physical activity also brings numerous benefits for special populations such as pregnant women, menopausal women and older people.

This series of seminars will examine the evidence base behind physical activity and its potential contribution to health and wellbeing throughout an individual’s life.

SESSION OVERVIEW - see full programme on page 52 Day 1: 9 May 2018 09.50-10.20

Air pollution vs. active travel

10.35-11.05

Keeping the UK’s top killers in check: stroke and high blood pressure

11.35-12.05

Keeping the UK’s top killers in check: cancer

12.30-13.10

Exercise and cancer care

13.35-14.15

Pre- and post-surgery: how exercise improves your odds under the knife

14.35-15.05

Monitoring and motivation – can tracking your health improve adherence to lifestyle changes?

15.20-16.00

The benefits of a ‘multi-morbidity’ approach – putting the evidence into practice

16.15-16.55

Proving your worth: how to build an evidence base

Day 2: 10 May 2018 09.50-10.30

Why the menopause needn’t be a slippery slope to bad health

10.45-11.25

Exercise & the natural environment – the perfect anti-stress combination

11.55-12.35

Older adults: strength and balance for falls prevention

13.05-13.45

Pregnancy: why and how to be active

14.15-14.55

Mental health: using exercise to treat depression

15.25-16.05

Mental health: preventing cognitive decline through activity

ELEVATEARENA.COM  21

SEMINAR STREAM OVERVIEW

PERFORMANCE: MAXIMISING POTENTIAL Sponsored by

Supported by

When you hear the word ‘performance’, the natural reaction is to think of elite athletes – but every single one of us can benefit from enhanced performance, both in our amateur sporting endeavours and our everyday lives.

Because performance doesn’t just mean intense training designed to shave milliseconds off a sprint time, or to boost endurance so you stay at the peak of your game throughout the entire 80 minutes of a rugby match. Of course that’s part of it – but it’s also about reducing stress, helping people stay focused at work, fuelling day-to-day life through informed nutrition.

In these seminars, we cover the full range of performance, from the role of psychology and nutrition among elite athletes, through new innovations in personalised programming for maximum results, to the vital importance of sleep, meditation, nutrition and recovery in optimising everyone’s performance in their day-to-day lives.

SESSION OVERVIEW - see full programme on page 60 Day 1: 9 May 2018 09.50-10.20

Breathing: Lowering stress and enhancing performance

10.40-11.10

Sleep optimisation for peak performance

11.40-12.10

Maximising recovery strategies

12.40-13.10

Understanding motivation and will-power to maximise potential

13.40-14.10

Hydration and performance

14.40-15.10

Nutrition - guidance for the fitness industry

15.40-16.20

Fat and performance

16.40-17.10

How a health gut will boost your performance

Day 2: 10 May 2018 09.50-10.20

Grey Whyte OBE - Planning for success

10.40-11.15

What do our genes really tell us about our sporting ability?

11.30-12.00

Stress, resilience and performance

12.20-12.50

The importance of vitamin D for performance

13.10-13.40

Using innovation and technology to enhance customer experience

14.00-14.20

Bloodwork – how can fitness professionals use blood tests to improve health and performance?

14.40-15.10

The science of meditation – how mental health boosts physical performance

15.40-16.10

Hydration explained for everyday activity, couch to elite endurance

22  ELEVATE 2018 EVENT GUIDE

SEMINAR STREAM OVERVIEW

THE BUSINESS OF PHYSICAL ACTIVITY Sponsored by

Supported by

As financial pressures continue to mount across every sector, commercial and non-commercial operators, sport, leisure and physical activity providers must ensure their businesses are performing as efficiently and effectively as possible.

That not only means cost-saving, asset management and wise investment. It also means delivering a service that’s attractive to customers and potential customers: on-trend, marketed well, delivering value for money and achieving high levels of customer satisfaction. It means exploring new routes to market, new opportunities to reach more people. And it means acknowledging evolution in the competitive environment, responding to changes and innovations not only among fitness providers but also in the technological world and among consumers themselves.

Elevate’s business seminars see industry experts providing insights into the trends shaping the sector, how to get the attention of the investment community, and how to use the data your business gathers, as well as practical sessions on topics including marketing, social media, cost-savings, staffing and many more. There will also be an afternoon dedicated to aquatics and pool operation.

SESSION OVERVIEW - see full programme on page 68 Day 1: 9 May 2018 10.00-10.30

The future of fitness: Trends and innovations

11.00-11.40

The ‘how to’ of social media

12.10-12.40

Delivering a successful sports facility project – a ‘how to’ guide

13.10-13.50

Getting the attention of the investment community

14.20-14.50

Bringing the costs of pool operation under control

15.20-16.05

Increasing aquatics revenues

16.35-17.15

Why public pools should be made available for aquatic activity for health

Day 2: 10 May 2018 09.45-10.25

Making savings the no-risk way

10.40-11.20

Here’s how you really make money from personal training

11.50-12.30

Creating an experience

13.00-13.40

Getting the most from your team

14.00-14.30

Understanding the millennial mindset

15.00-16.00

Using data effectively

ELEVATEARENA.COM  23

THE STUDIO EXPERIENCE

THE STUDIO EXPERIENCE A variety of live performances and demonstrations will be delivered in The Studio Experience; AV engineered by Hutchison-t - an area where group exercise and fitness demonstrations offer inspiration.

Powered by:

DAY 1 - 9 MAY 2018 Time

Session

09:45-10:30

Hutchison-t GroupX Studio Tech Demo

10:30-11:00

((BOUNCE))

11:00-11:15

The Hutchison-t Studio Experience - Open Studio

11:15-11:45

FLexercise

11:45-12:00

The Hutchison-t Studio Experience - Open Studio

12:00-12:30

Broga® Yoga – Powered By FITBOXVIRTUAL®

12:30-12:45

The Hutchison-t Studio Experience - Open Studio

12:45-13:15

MYZONE

13:15-13:30

The Hutchison-t Studio Experience - Open Studio

13:30-14:00

Boogie Bounce

14:00-14:15

The Hutchison-t Studio Experience - Open Studio

14:15-14:45

Aspire & Instructability

14:45-15:00

The Hutchison-t Studio Experience - Open Studio

15:00-15:30

Stages Flight

15:30-17:00

Cycle Showcase: Les Mills Takeover

24  ELEVATE 2018 EVENT GUIDE

THE STUDIO EXPERIENCE

DAY 2 - 10 MAY 2018 Time

Session

09:45-10:15

Broga® Yoga – Powered By FITBOXVIRTUAL®

10:15-10:30

The Hutchison-t Studio Experience - Open Studio

10:30-11:00

Hutchison-t GroupX Studio Tech Demo

11:00-11:15

The Hutchison-t Studio Experience - Open Studio

11:15-11:45

Boogie Bounce

11:45-12:45

The Hutchison-t Studio Experience - Open Studio

12:45-13:15

Pogo Pulse

13:15-13:30

The Hutchison-t Studio Experience - Open Studio

13:30-14:00

MYZONE

14:00-14:15

The Hutchison-t Studio Experience - Open Studio

14:15-14:45

((BOUNCE))

14:45-16:30

The Hutchison-t Studio Experience - Open Studio

ELEVATEARENA.COM  25

SPEAKER DIRECTORY

SPEAKER DIRECTORY USE THIS DIRECTORY TO LOCATE THE PRESENTATIONS YOU WOULD LIKE TO ATTEND r Thought-Leaders Conference r Strategies for an Active Nation r Evidence Base: Physical Activity for Health and Wellbeing r Performance: Maximising Potential r The Business of Physical Activity

Ariana Alexander-Sefre, Sweat and Sound r Thursday - 11:50-12:30

Matt Birkett, England Athletics r Thursday - 09:55-10:30

Dr Kathryn Anderson, AthGene r Thursday - 10:40-11:15

Craig Blain, UK Coaching r Thursday - 10:55-11:35

Louise Ansari, Centre for Ageing Better r Thursday - 11:55-12:35 r Thursday - 14:25-15:05

Adam Blaze, Sport England r Wednesday - 10:55-11:45

Dr Tim Anstiss, The Academy for Health Coaching r Wednesday - 15:30-16:10 Sue Anstiss MBE, Promote PR r Thursday - 11:40-12:20 Lyndsey Barrett, Sport for Confidence r Wednesday - 10:55-11:45 Claire Baseley, CLB Nutrition Ltd r Wednesday - 14:40-15:10 Harriet Bates, Loughborough University r Wednesday - 13:40-14:10 Toosie Bawden, Physiotherapist r Thursday - 09:50-10:30 Ben Beevers, Everyone Active r Thursday - 14:00-14:40 Hannah Behrendt, The Cabinet Office r Thursday - 11:40-12:20

Emma Boggis, Sport and Recreation Alliance r Wednesday - 16:10-16:50 Hannah Bowden, Behaviour Change, Better Points r Wednesday - 15:30-16:10 Paul Bowman, Wexer r Thursday - 14:00-14:40 Dave Buck, The Kings Fund r Wednesday - 13:50-14:40 Katie Bulmer-Cooke, Fitness Entrepreneur r Wednesday - 11:00-11:40 Chris Bunting r Thursday - 12.05-12.45 Tom Burstow, Sported r Thursday - 15:20-15:50 Anna Campbell, Edinburgh Napier University / CanRehab r Wednesday - 12:30-13:10

Patrick Bevan, Medichecks r Thursday - 14:00-14:20

Muireann (Bangs) Carey-Campbell, Bangs and a Bun / BOOM Cycle r Wednesday - 11:00-11:40

Dr William Bird, Intelligent Health r Wednesday - 13:50-14:40

Jade Cation, EMD UK r Wednesday - 16:10-16:50

26 î š ELEVATE 2018 EVENT GUIDE

SPEAKER DIRECTORY

Nick Cavill, Cavill Associates r Wednesday - 16:15-16:55

Anna Dixon, Centre for Ageing Better r Thursday - 10:25-11:10

Harri Čizmić, University of Bath r Wednesday - 11:40-12:10

Janice Dunphy, Web Adventure Park, BALPPA r Thursday - 16:05-16:25

June Clark, Nestle r Thursday - 13:15-14:05

Dr Simon Dyall, Bournemouth University r Wednesday - 15:40-16:20

Dr Adam Collins, University of Surrey r Wednesday - 15:40-16:20

Dan Edwardes, Parkour Generations r Wednesday - 13:15-14:05

Robert Cook, Virgin Active r Wednesday - 15:00-15:40

Huw Edwards, ukactive r Wednesday - 10:55-11:45

Valerie Copenhagen, UK Deaf Sport r Thursday - 10:55-11:35

Dr Benjamin Ellis, Arthritis Research UK r Wednesday - 15:20-16:00

Sally Copley, Alzheimer’s Society r Thursday - 10:25-11:10

Brian Firth, FitQuest r Thursday - 14:00-14:40

Tim Copley, London Sport r Wednesday - 10:00-10:30

Peter Fitzboydon, Parkwood Leisure r Thursday - 15:10-15:50

Wendy Coulson, Les Mills r Thursday - 13:00-13:40

James Foley, Alliance Leisure r Wednesday - 13:15-14:05

Sarah Cox, Fresh Physio r Wednesday - 16:35-17:15

Gordon Forester, Safari MK, BALPPA r Thursday - 16:05-16:25

Kate Cracknell, Elevate r Thursday - 15:10-15:50

Dr Charlie Foster, University of Bristol r Thursday - 10:25-11:10 r Thursday - 11:55-12:35 r Thursday - 13:05-13:45

Tracey Crouch MP, Department for Digital, Culture Media and Sport r Wednesday - 10:30-10:40 Andy Dalby-Welsh, English Federation of Disability Sports r Wednesday - 10:55-11:45 Kate Dale, Sport England r Thursday - 09:55-10:30 r Thursday - 15:10-15:50

Tracey Francis, England and Wales Cricket Board r Thursday - 09:55-10:30 Gabbi Frith, Sheffield Hallam University r Wednesday - 15:20-16:00 Tam Fry, National Obesity Forum r Wednesday - 11:40-12:20

Alison Dalrymple, Good Form Group r Wednesday - 15:00-15:40

Tara Galloway, Stroke Association r Wednesday - 10:35-11:05

Dr Audrey de Nazelle, Imperial College London r Wednesday - 09:50-10:20

Professor Paul Gately, Leeds Beckett University r Wednesday - 11:40-12:20

Tara Dillon, CIMSPA r Wednesday - 15:00-15:40 r Thursday - 13:00-13:40

Dr Samantha Gill, King’s College London r Wednesday - 16:40-17:20

Dr Michael Dixon, NHS England r Wednesday - 13:50-14:40

Dr Daniel Grant, r Wednesday - 14:35-15:05 r Thursday - 14:00-14:20

ELEVATEARENA.COM  27

SPEAKER DIRECTORY

Chris Grant, Sported r Thursday - 13:20-13:45

Arun Kang, Sporting Equals r Thursday - 15:20-15:50

Sir Muir Gray CBE, Better Value Healthcare r Thursday - 9:45-11:10

Carol Keen, Sheffield Teaching Hospitals NHS Foundation Trust r Wednesday - 14:25-15:05

Stuart Green, Functional Therapy r Wednesday - 09:50-10:2 Guy Griffiths, GG Fit r Thursday - 15:00-16:00 Joe Hall, Xercise4Less r Wednesday - 11:00-11:40 Locklynne Hall, Livewire r Thursday - 15:25-16:05 Martin Haney, Stroke Association r Wednesday - 10:35-11:05 Josephine Hansom, YouthSight r Thursday - 13:00-13:40 Mark Hardy, Association of Play Industries r Wednesday - 13:15-14:05 Georgia Hickman, Loughborough University r Wednesday - 13:40-14:10 Graeme Hinde, LFX r Wednesday - 13:15-14:05 Andrew Honeyman, Department for Digital, Culture Media and Sport r Wednesday - 15:00-15:40 Dean Horridge, Fit for Sport r Wednesday - 12:05-12:45 Penny Hunking, Nutritionist r Wednesday - 14:40-15:10 Ria Ingleby, Well + r Thursday - 13:15-14:05 Duncan Jefford, Everyone Active r Wednesday - 15:20-16:05 Dr Glenys Jones, Association for Nutrition r Wednesday - 14:40-15:10 Tanya Joseph, Tanya Joseph Consulting r Thursday - 11:40-12:20

28 î š ELEVATE 2018 EVENT GUIDE

Barry Kelly, London Sport r Thursday - 10:55-11:35 Dr Ben Kelly, Nuffield Health r Thursday - 13:15-14:05 Dr Florence Kinnafick, Loughborough University / Mind r Thursday - 14:15-14:55 Avi Lasarow, DNAFit r Thursday - 10:40-11:15 Mark Learnihan, Active Nation r Thursday - 11:50-12:30 Craig Lister, Green Gym r Thursday - 10:45-11:25 Nick Littlehales, Elite Sport Sleep Coach r Wednesday - 10:40-11:10 Dr Mike Loosemore, ISEH / University College London r Wednesday - 12:05-12:45 Anna Lowe, Public Health England r Wednesday - 14:25-15:05 Dr Steven Mann, Places for People Leisure r Wednesday - 11:40-12:20 r Wednesday - 16:15-16:55 Natasha Martin, British Gas r Thursday - 09:45-10:25 Eddie May, Overdog Marketing r Thursday - 15:10-15:50 Elaine McNish, Swim England r Wednesday - 16:35-17:15 Michael Miller, London Meditation Centre r Thursday - 14:40-15:10 David Minton, LeisureDB r Thursday - 14:00-14:40 Dr Amit Mistry, Specialist Psychiatry Registrar r Thursday - 14:15-14:55

SPEAKER DIRECTORY

Dr John Moore, Central Manchester University Hospitals r Wednesday - 13:35-14:15

Michelle Roberts, The Richmond Group of Charities r Wednesday - 13:50-14:40

Dr John Morgan, Pennygate Medical Centre r Thursday - 14:15-14:55

Jonathan Robinson, University of Bath r Wednesday - 11:40-12:10

Dr Michael Mosley r Wednesday - 12:50-13:20

Amy Roden, Rotherham Active for Health r Wednesday - 15:20-16:00

Steve Nelson, Certikin r Wednesday - 14:20-14:50

Dr Sam Rodgers, Medichecks r Wednesday - 14:35-15:05

Brett Nicholls, Get Berkshire Active r Wednesday - 12:30-13:10

Philipp Roesch-Schlanderer, eGym r Thursday - 14:00-14:40

Kerstin Obenauer, eGym r Thursday - 15:00-16:00

Chevy Rough, ChasingLights Collective r Thursday - 14:15-14:55

Alana Officer, World Health Organisation r Thursday - 10:25-11:10

Dr Jessica Rouse, Brandwave Marketing r Wednesday - 11:00-11:40

Dr Daniel Owens, Liverpool John Moores University r Thursday - 12:20-12:50

Emma Savage, Gloucestershire Clinical Commissioning Group r Wednesday - 13:50-14:40

Helen Pack, England and Wales Cricket Board r Thursday - 09:55-10:30 Kate Panter, Consultant Gynaecologist r Thursday - 09:50-10:30 Oliver Patrick, Viavi r Thursday - 11:30-12:00 Nick Pearson, parkrun r Thursday - 15:10-15:50 Chris Perks, Sport England r Thursday - 12:05-12:45 Chris Pett, The Open Data Institute r Thursday - 10:55-11:35 Miles Peyton, University of Bath r Thursday - 13.10-13.40 Nick Potter, The Centre for Physical Medicine r Wednesday - 09:50-10:20 Professor Gina Radford, Department of Health r Thursday - 13:15-14:05 Jonathan Raper, TransportAPI.com r Wednesday - 16:10-16:50 Professor Marcus Richards, University College London r Thursday - 15:25-16:05

Steve Scales, ukactive r Thursday - 09:45-10:25 r Thursday - 13.10-13.40 Brian Schuring, The Alchemist Group r Wednesday - 13:10-13:50 Dr Moham Sekeran, Wide Way Medical Centre r Wednesday - 16:30-17:15 James Shillaker, Incorpore r Thursday - 13:15-14:05 Piers Simey, Hertfordshire County Council r Thursday - 14:25-15:05 Graeme Sinnott, CSP Network National Team r Wednesday - 16:15-16:55 Dr Allison Smith, Royal Voluntary Service r Thursday - 11:55-12:35 Professor Brett Smith, University of Birmingham r Wednesday - 10:55-11:45 Nick Smith, Canal and River Trust r Thursday - 14:25-15:05 Dr Ralph Smith, Oxford University Hospitals NHS Trust r Thursday - 13:05-13:45

ELEVATEARENA.COM î š 29

SPEAKER DIRECTORY

Dr Nina Smyth, University of Westminster r Thursday - 10:45-11:25 Dr Christopher Snowden, Freeman Hospital / Inst. of Cellular Medicine, Newcastle Uni. r Wednesday - 13:35-14:15

Mary Tyrrell Place, Live Well Leeds / Leeds Community NHS Trust r Wednesday - 14:25-15:05 Martine Verweij, Kids Run Free r Wednesday - 12:05-12:45

Jan Spaticchia, The énergie Group r Wednesday - 13:10-13:50

Dipanda Vilhena, Fitness Hut r Thursday - 10:40-11:20

Tom Stillman, Boditrax r Thursday - 13.10-13.40

Dr Dane Vishnubala, Active IQ / PHE r Wednesday - 16:30-17:15

Paul Swainson, Future Fit r Thursday - 10:40-11:20

John Walker, Walker Simpson r Thursday - 15:25-16:05

Martin Symcox, Royal Life Saving Society UK r Wednesday - 15:20-16:05

Mark Walker, Attest r Thursday - 14:00-14:30

Dr Marko Tainio, University of Cambridge r Wednesday - 09:50-10:20

Steven Ward, ukactive r Wednesday - 15:00-15:40 r Wednesday - 16:30-17:15

Dr Ian Taylor, Loughborough University r Wednesday - 12:40-13:10 Kevin Teague, MINDBODY INC r Thursday - 12:50-13:05 r Thursday - 14:00-14:40

Steve Ward, GLL r Wednesday - 16:10-16:50 Andrew Watson, County Sports Partnership Network r Thursday - 13:15-14:05

Jeni Tennison, Open Data Institute r Wednesday - 16:10-16:50

Chrissie Wellington, parkrun r Wednesday - 13:50-14:40

David Terrace, Oomph! r Thursday - 14:25-15:05

Professor Greg Whyte OBE, The Centre for Health and Human Performance r Thursday - 09:50-10:20 r Thursday - 15:40-16:10

Liz Terry, Leisure Media r Wednesday - 10:00-10:30 Professor Robert Thomas, Bedford & Addenbrooke’s Cambridge University Hospitals / Coventry University r Wednesday - 11:35-12:05 r Wednesday - 16:40-17:20

Ben Wilkins, Good Boost r Wednesday - 16:35-17:15 Dr Zoe Williams, Public Health England r Wednesday - 16:30-17:15

Emma Thomas, Trafford Leisure r Wednesday - 13:35-14:15

Jon Winkle, Leisure Marketing Forum r Thursday - 15:00-16:00

Tony Throp, Puma Investments r Wednesday - 13:10-13:50

Sarah Worbey, Sport England r Wednesday - 12:30-13:10

Karen Todd, David Lloyd r Thursday - 13:00-13:40

Leon Wormley, Functional Fitness Solutions r Wednesday - 15:20-16:00

Utku Toprakseven, 4Global and DataHub r Thursday - 15:00-16:00

Dr Thomas Yates, NIHR Leicester Biomedical Research Centre (BRC) r Wednesday - 16:15-16:55

Chris Trickey, The Sports and Play Construction Association r Wednesday - 12:10-12:40 Correct at time of print, please check website for any updates 30  ELEVATE 2018 EVENT GUIDE

Kevin Yates, TRIB3 r Thursday - 11:50-12:30

INNOVATION AWARDS

Sponsored by:

INNOVATION AWARDS The Elevate Innovation Awards are a series of prizes for the best products and services in defined categories.

These will be judged by a panel of experts at Elevate 2018.

INNOVATION AWARDS

This year the Elevate Innovation Awards have been sponsored by Action PR. Please join us at 5pm on Wednesday 9th May in the Elevate Conference Theatre for the announcement of the winners.

CATEGORIES INNOVATION AWARDS r BEST HEALTH & WELLNESS INNOVATION – the winner of this category will be judged on the ability to inspire health and wellness, with an evidence base to demonstrate the benefits of using the product/service.

INNOVATION AWARDS

r BEST WORKOUT INNOVATION – the winner of this category will be judged on creating a new method of exercise or workout tool that includes inclusivity application (practical use for all).

r BEST INNOVATION FOR HUMAN PERFORMANCE – the winner of this category will demonstrate the benefits in human performance that can be achieved using this product or service. r BEST START-UP – the winner of this category will be a new business, brand or initiative created within the last two years (since Jan 2016)

r BEST FACILITY INNOVATION – the winner of this category will demonstrate innovation for gym and leisure facility management

JUDGES The Elevate Innovation Award judges will be visiting stands on the first morning of event to try out equipment and interview the exhibitors who have entered products. The list of judges for 2018 can be found below: r James Balfour, 1 Rebel

r Michelle Dand, David Lloyd Clubs

r Charlie King, MTV Body SOS

r Adam Blaze, Sport England

r Adam Daniel, LifeLab

r Elle Linton, Keep it simpElle

r Francesca Brown, Goals4girls

r Hilary Farmiloe, InstructAbility

r Katie Bulmer-Cooke, Fitness Entrepreneur

r Tom Godwin, Foresight Personal Training and TomGodwin.co.uk

r Craig Lister, Green Gym - The Conservation Volunteers

r June Clark, Nestlé

r Guy Griffiths, GG Fit

r Liv Cooke, Female Freestyle Footballer

r Ben Hatton, Advantage Sport

r Michelle Roberts, The Richmond Group of Charities

r Dave Cove, Dacorum Sports Trust

r Dean Horridge, Fit For Sport and Chair, ukactive Kids

r Lord Jason Allan Scott, Fitness Entrepreneur

r Rick Crawford, Nuffield Health

r Jon Hymus, Serco Leisure

r Paul Swainson, Future Fit

r Kate Dale, Sport England

r Duncan Kerr, Wave Leisure

r Sree Varma, iSportconnect

32  ELEVATE 2018 EVENT GUIDE

r Daniel Lynn, YMCA Central r Roger McKerlie, Beyond the Stadium

Engage. Inspire. Educate.

FitQuest brings full bio-mechanical lab technology to your facility with a combination of easy to use, sophisticated measurement and simple to understand output to provide the first selfadministered, scientifically robust fitness measurement in the industry.

Contact us at infohc@mieďŹ tquest.com or call 020 7518 7323 to be part of the fitness measurement revolution.

FIND US AT

STAND G14

www.miefitquest.com

More than just a lock.

Meet us at: booth no. G20

Organise changing rooms instead of managing keys.

An integrated electronic system for access control, Check-in/out, cashless payment, and locker locking solutions.

OPEN /CLOSE CHECK-IN LOCKERS

24 HOUR ACCESS

USE WITH PAY AT ACTIVATE TRAINING VENDING SHOWERS EQUIPMENT MACHINES OR SUNBEDS

GANTNER Electronics Ltd. I T +44 1245 69 75 88 I info@gantner.com I www.gantner.co.uk

INNOVATION AWARDS

ENTRIES Here are the entries for each category. As a visitor to Elevate you might want to visit each of the stands and judge the entries for yourself…

BEST HEALTH & WELLNESS INNOVATION

r Stand up for your health AJ Products (UK) Ltd - G06

r SVR 2.0 Platform Eleiko - F08

r Boogie Bounce Workout Boogie Bounce - H20

r FitQuest BIA FitQuest - G14

r StairMaster HIIT Programming Core Health & Fitness - E06

r Gatortail Foam Roller GatorTail - A28

r Fitness Diet Pro DNAFit - D23

r HydroMassage HydroMassage - D08

r eGym Metabolic Fit eGym GmbH - D10

r Kinetic Insight Pro Kinetic Insight Ltd - A31

r National Diabetes Prevention Programme bespoke online management system ReferAll - G15 r Smartlife Smartlife Inc Ltd - A25 r ActiveCryo cryosauna Vacuactivus - A50

BEST WORKOUT INNOVATION r Work yourself healthy with active office furniture AJ Products (UK) Ltd - G06 r Pogo Pulse Barton Williams Ltd - G01 r Boogie Bounce Workout Boogie Bounce - H20 r StairMaster HIITMill X Core Health & Fitness - E06

34  ELEVATE 2018 EVENT GUIDE

r eGym SmartStart eGym GmbH - D10

r miha bodytec II miha bodytec - C05

r Total Gym Row Trainer Ethics Leisure - Total Gym UK - F20

r Smartlife Smartlife Inc Ltd - A25

r Fitbench Woodway- E08

r TRYON ergonomic grips TRYON - G13

r GRYPiT handles GRYPiT Ltd - G07

INNOVATION AWARDS

BEST FACILITY INNOVATION r Fusio Gym Membership Access System Borer Data Systems Ltd - A30 r Clip ‘n Climb Entre-Prises (UK) Ltd - G16 r GoCardless GoCardless Ltd - G42

r Auto-AV & Control-AV Hutchison Technologies - G04 r Swimphony Kinetic Insight Ltd - A31 r nagi Smartpool nagi Smartpool - A10

r Facilities Maintenance Management Software Redro Ltd - F37 r Eco-Powr Products SportsArt - E15 r Bespoke Staff Scheduling The ShopWorks - E39

BEST INNOVATION FOR HUMAN PERFORMANCE r Schwinn 4iiii Power Core Health & Fitness - E06

r Total Gym Elevate Encompass Ethics Leisure - Total Gym UK - F20

r Smartlife Smartlife Inc Ltd - A25

r Fitness Diet Pro DNAFit - D23

r GRYPiT handles GRYPiT Ltd - G07

r Stages Indoor Cycling Stages Indoor Cycling - E07

BEST START-UP r Pogo Pulse Barton Williams Ltd - G01

r Medals for virtual races Funky Fit Virtual - A22

r GRYPiT handles GRYPiT Ltd - G07

r Dyaco UK Ltd Dyaco UK Ltd - E10

r Virtual Races Funky Fit Virtual - A22

r Smartlife Smartlife Inc Ltd - A25

ELEVATEARENA.COM  35

CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE Sponsored by

DAY 1 - 9 MAY 2018 10.30–10.40 r

Opening Keynote Address: Our Sporting Future, today

Tracey Crouch – Parliamentary Under Secretary of State for Sport and Civil Society, DCMS

When it was unveiled in 2015, the government’s Sporting Future strategy set out a new vision to redefine what success looks like in sport. This new vision focused on five key outcomes: physical wellbeing, mental wellbeing, individual development, social and community development, and economic development.

In this important keynote speech, Tracey Crouch MP – Parliamentary Under Secretary of State for Sport and Civil Society – will explore progress made since the strategy was first released in December 2015, and examine how the physical activity and health sectors can continue to work together to achieve an active nation.

10.55-11.25

Physical activity for prevention - a global challenge

Dr Fiona Bull - programme manager surveillance and population-based prevention, department of noncommunicable disease prevention, World Health Organisation r

Globally, physical inactivity is estimated to cost INT$54 billion in direct health care. Regular physical activity is well-established for the prevention and treatment of the leading noncommunicable diseases, and its contribution to the prevention of other important risk factors such as hypertension, obesity, and is associated with improved mental health, delay in the onset of dementia and improved quality of life and well-being are well established.

11.40–12.20

Does exercise have any impact on obesity?

r Tracey Crouch MP Parliamentary Under Secretary of State for Sport and Civil Society, DCMS - Department for Culture Media and Sport.

Appointed Parliamentary Under Secretary of State for Sport, Tourism and Heritage on 12 May 2015. Tracey is a keen sports enthusiast and an FA-qualified football coach.

Dr Steven Mann

There’s been huge debate over the years: does physical activity have any real impact on obesity, or is it all about nutrition… or indeed genetics and environmental conditions?

In this session, we explore the role of physical activity among the UK’s growing obese population: what are the health benefits it confers – and, crucially, can it help you lose weight?

Tam Fry

Chair: Dr Steven Mann – head of healthy communities, Places for People Leisure Panel r Tam Fry – chairman, National Obesity Forum r

Professor Paul Gately - professor of exercise and obesity, Leeds Beckett University

36  ELEVATE 2018 EVENT GUIDE

Professor Paul Gately

CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE – DAY ONE 12.50–13.20 r

Keynote: The truth about getting fit

Dr Michael Mosley – TV journalist, presenter and producer

Dr Michael Mosley knows he should do more regular exercise. The problem is, he has neither the time nor the inclination.

It’s a scenario with which many of us – possibly even the majority of us – will identify. And for that reason alone this is an unmissable session, because Dr Mosley has good news to share from his recent investigations into what it really takes to get fit.

Is there a better option than 10,000 steps a day? What’s the best activity if we want to benefit our brain as well as our body? What can we do to help ourselves stick to our fitness plans?

In this keynote talk, Dr Mosley will answer these questions, and many more, unveiling what new science is showing us – and in particular, the ways in which we can keep fit and healthy without it taking up too much time.

13.50–14.40

r Michael Mosley is a BBC science presenter, writer and executive producer. He is the writer and presenter of BBC2’s acclaimed The Story of Science, and is also the face of science and medicine on The One Show.

Exercise referral is dead. Long live social prescribing.

Exercise referral programmes have been around for many decades; the first such programmes were set up in the 1980s, with estimates suggesting there are now as many as 1,300 schemes operating across the UK. Yet these programmes – in which primary healthcare professionals refer sedentary individuals with a variety of medical conditions into short-term, supervised programmes of physical activity – enjoy limited success, both in terms of patient adherence to the scheme and GPs’ willingness to prescribe exercise.

So is this approach ever going to work, or do we have to broaden our horizons – not viewing physical activity as a standalone solution, but rather as one of a range of options from which to choose based on the individual’s health needs? This is the argument of the ‘social prescribers’.

This session will explore why exercise referral doesn’t work, why social prescribing offers a viable alternative, how GPs can integrate this within their model of clinical care, and what the implications are for the physical activity sector and its relationship with primary healthcare professionals.

Michael Dixon, GP

Dr William Bird, GP

Chair: Dave Buck – senior fellow, public health and inequalities, The Kings Fund Panel Michael Dixon GP – clinical lead for social prescribing, NHS England

r r

Dr William Bird GP – CEO and founder, Intelligent Health

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Chrissie Wellington – global head of health and wellbeing, parkrun

Emma Savage – Deputy Director Transformation & Service Redesign, Gloucestershire Clinical Commissioning Group

Chrissie Wellngton

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Michelle Roberts - physical activity lead, Richmond Group of Charities

Michelle Roberts

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CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE – DAY ONE 15.00–15.40

Unleashing the potential of the sporting economy

Sport has long been recognised for the cultural and social benefits it brings to the country, but it’s increasingly apparent that a strong and vibrant sports economy also makes a vital contribution to our overall economy.

Indeed, sport and physical activity is already worth billions to the UK, with around a million people employed in the sector and a significant contribution made to the UK in terms of tax and development, both at a national and a local level.

A strong sports economy benefits both sport and society more widely – yet the sport and physical activity sector has not traditionally been supported in the same way as other parts of the economy.

What more can be done to ensure prosperity, opportunity and employment in the sports and activity sector are enjoyed across the whole country?

As part of the government’s Sport Strategy, the Department for Culture Media and Sport (DCMS) established a Sports Business Council to provide insight into these very issues, tasked with developing a new business strategy to help support growth, improve access to finance and develop skills.

This session brings together sector leaders and Business Council members to explore the work of the Business Council, the impact of Brexit and the implications of the government’s Industrial Strategy, discussing what measures, policies and approaches are required to unleash the economic potential and continued growth and prosperity of the physical activity sector.

Chair: Steven Ward – CEO, ukactive

r In his time with ukactive Steven helped maintain its deep connection to the major health and fitness operators, while shaping the body’s rebrand from the FIA to ukactive.

He has strengthened ukactive’s ties to key partners such as the Department of Health and Sport England, and driven ukactive’s partnerships with major brands.

Andrew Honeyman

Panel r

Andrew Honeyman – head of sport, DCMS

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Robert Cook – managing director UK, Virgin Active

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Tara Dillon – CEO, CIMSPA

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Alison Dalrymple - owner, Good Form Group

Robert Cook

Tara Dillon

Alison Dalrymple

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CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE – DAY ONE 16.10–16.50

Is open data the key to unlocking participation?

Sport England’s strategy makes it clear that we must “keep pace with the digital expectations of customers, making it as easy to book a sports court as a hotel room”.

Jeni Tennison

To achieve this ambition, we need an open approach to data: one that allows people to easily find information on physical activity opportunities across a wide range of online platforms – what’s happening, when and where – as well as offering them the chance to book those activities. This is crucial in the drive to help more people be more active.

But as things stand, the physical activity sector remains some way behind other sectors.

We’re yet to provide easy, across-the-board access to the real-time activity data that would help consumers immediately find ways to be active and healthy.

So, how can the sector be brought up-to-speed, realising the full potential of an open data approach? What does open data actually mean and require, and what can be learnt from the successes of other sectors – from the consumer-centric models seen in sectors like travel?

Jonathan Raper

Jade Cation

What are the benefits and challenges for those looking to attract new audiences to their activities and facilities, and for those building online communities, behavioural change tools or the next big app? Ultimately, how can the sector get behind this drive for change?

Chair: Emma Boggis, CEO, Sport and Recreation Alliance Panel r

Jeni Tennison – CEO, Open Data Institute

r

Steve Ward – director, GLL

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Jonathon Raper - CEO, TransportAPI.com

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Jade Cation - head of business development, EMD UK

r Emma Boggis is the Chief Executive of the Sport and Recreation Alliance - a membership organisation which believes that the power of sport and recreation can change lives and bring communities together.

With its members and in partnership with the wider sector, the Alliance makes the most of opportunities and tackle the areas that provide a challenge. Working with Government, policy makers and the media, it helps grassroots sport and recreation grow and thrive. Emma is also a non-executive Director at the British Paralympic Association, a Trustee of the National Paralympic Heritage Trust and a member of the NCVO Advisory Council.

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CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE Sponsored by

DAY 2 - 10 MAY 2018 9.45–10.15

r

Keynote: How a National Activity Therapy Service could resolve the social care crisis

Sir Muir Gray CBE – public health expert and director, Better Value Healthcare

The epidemics of the 21st century are environmental as well as behavioural in origin: the car, the desk job and the screen have created an unfit, inactive population – and this in turn has led to a greater risk of disability, frailty and dependency as we age.

Exercise is the miracle cure, with good evidence that the trajectory of decline can be changed at any age: taking part in any amount of physical activity, at any stage in life, can have a powerful, positive impact on an individual’s health.

However, among older people in particular, it’s absolutely key to maintaining a healthy, independent life for longer, and is crucial in preventing the onset of many lifestyle- and age-related long-term health conditions – disability, dementia and dependency among them.

The crisis in social care needs to look towards preventability. The evidence is there. But how can activity therapy be delivered at scale, and what impact will it have? How can GPs and healthcare professionals encourage people to be more active? Should activity be prescribed instead of drug therapy?

In this keynote session, eminent public health expert Sir Muir Gray will outline his intentions for a National Activity Therapy Service.

r Muir Gray entered the public health service by joining the City of Oxford Health Department in 1972. The first phase of his professional career focused on disease prevention, followed by the development of the NHS screening programmes as well as services aimed at bringing knowledge to patients and professionals, including the NHS Choices. He has also been instrumental in setting up the Centre for Evidence Based Medicine and the Cochrane Collaboration in Oxford. During this period, he was appointed as the Chief Knowledge Officer of the NHS in England. In 2006 he joined the Department’s Commissioning Directorate and published the first Annual Population Value Review in 2006. In 2010 he set up the NHS Rightcare programme with Phil de Silva and remains an adviser to the programme and to Public Health England on population healthcare. His hobby is ageing and how to cope with it and he has published a book for people aged seventy called Sod 70! one for the younger decade called Sod60! And a book on activity Sod Sitting, Get Moving.

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CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE – DAY TWO 10.25 –11.10 Our population is ageing. Let’s make sure it ages well.

In the UK’s ageing population, one-third of working adults are already aged 50 and over; by 2030, 27 per cent of the population will be over the age of 65.

It’s critical – both to society and to the individuals – that we ensure they remain functional and mobile as they age, that they’re able to stay in work longer, that they stay connected to wider society, and that their risk of long-term health conditions is kept as low as possible.

The World Health Organisation (WHO) has examined these very challenges, and is now implementing a global strategy and action plan that will lay out the evidence and detail the partnerships needed to support healthy ageing.

Our panel of experts will explore the role that physical activity will play, in the context of the WHO’s Healthy Ageing action plan, in delivering a population that ages in good health.

Chair: Charlie Foster – senior lecturer in physical activity and public health, Centre for Exercise, Nutrition and Health Sciences, University of Bristol

r Professor Charlie Foster, PhD is a global leader in systematic reviews and metaanalysis of the evidence base for physical activity, with reviews on epidemiology, correlates, interventions and evaluation of natural experiments.

Panel r Sir Muir Gray CBE – public health expert and director, Better Value Healthcare r

Alana Officer – senior health advisor, World Health Organisation

r

Anna Dixon – CEO, Centre for Ageing Better

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Sally Copley - Director of Policy, Campaigns and Partnerships, Alzheimer’s Society

11.40–12.20

Behaviour change: Making a difference to entire communities

Behaviour change is often spoken about as a one-to-one or small group strategy, helping individuals better understand their own needs and motivations so they can move towards a deep-rooted, sustainable change in their habits. It’s about making them an active participant in their own journey towards change, helping them to help themselves over the long term.

But what if we could use these strategies to make a difference to entire communities? In this session, we explore the potential of behaviour change programmes to impact public health on a mass scale.

Alana Officer

Anna Dixon

Sue Anstiss MBE

Hannah Behrendt

Chair: Sue Anstiss MBE – CEO, Promote PR Panel r Hannah Behrendt – research fellow, Behavioural Insights Team, Cabinet Office, NESTA

Tanya Joseph

Tanya Joseph – behaviour change consultant, Tanya Joseph Consulting, and architect of This Girl Can

r

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CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE – DAY TWO 12.50–13.05 r

Wellness in the UK: growth, trends and customer loyalty

Kevin Teague – senior vice president and managing director EMEA, MINDBODY INC

A status report on the UK wellness market in 2018. Find out how the UK is leading the way on the global wellness scene, industry benchmarks, the changing world of pricing, ways of increasing loyalty and retention, and the importance of mobile in today’s market. r Kevin worked for a number of tech companies in California before joining MINDBODY in 2007. He started in Customer Service, and several months later was one of the founding leaders of the company’s product teams. He started the QA department, developed the product roadmap alongside the Chief Product Officer, Chet Brandenburg, and eventually ran the entire software engineering team from 2012 to 2015.

13.20–13.45 r

How sport and activity could save the UK

Chris Grant – CEO, Sported

As CEO of Sported, board member of Sport England and former deputy chair of International Inspiration – the groundbreaking London 2012 Olympic & Paralympic International Development Programme – Chris Grant is very familiar with the transformational power of sport.

But he also refuses to view things through rose-tinted glasses.

In this frank session, Grant looks below the shiny pinnacle of Britain’s recent Olympic and Paralympic achievements to explore the less impressive situation among the population as a whole: obesity, low participation rates, and what he calls a ‘social apartheid’ that prevents many groups in society from enjoying sports and activities.

But ever the optimist, Grant sees sport and activity as the single most important driver of progress for the nation over the coming two decades. He will use this session to galvanise the sport, fitness and physical activity sector into combined action, offering inspiration and examples that show how organisations across the sector can contribute to – and benefit from – a transformation in both the sector and the country as a whole.

r After an early career in Parliament and Higher Education, Chris spent 20 years building a successful consulting practice in the development of organisations and their leadership. His work covered a broad spectrum of sectors and industries – from health to property to payment technologies to retail to the motor industry – but his interest was always the human dimension.

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CONFERENCE GUIDE

THOUGHT-LEADERS CONFERENCE – DAY TWO 14.00–14.40

Technology: friend, not foe

Things move fast in the world of technology, and customer expectations are being swept along in this sea of change: evolution and revolution in the digital sphere are transforming the way consumers experience fitness, redefining habits and influencing behaviours across the board.

This can be daunting to operators; some may even see technology as a threat to their business.

But this needn’t be the case. In this enlightening session, our panel of experts will outline the myriad ways in which, far from undermining your offering, technology can add huge value to you and your customers – and indeed help future-proof your business.

We will explore the potential of technology to bring a new dimension to your business and to the customer experience. We will discuss how online and apps can complement the inclub offering to make physical activity more fun, engaging and accessible; how technology can be harnessed to actually help members get better results; how it can make services better, faster and easier; and how technology can in fact help gyms stay relevant in a 24/7 world.

David Minton

Philipp RoeschSchlanderer

Paul Bowman

Brian Firth

Chair: David Minton – managing director, Leisure DB Panel r Philipp Roesch-Schlanderer – CEO, eGym r Paul Bowman – CEO, Wexer r Brian Firth – CEO, FitQuest r Ben Beevers – associate director, Everyone Active r Kevin Teague – senior vice president and managing director EMEA, MINDBODY INC

15.10–15.50

Are we selling physical activity all wrong?

The physical activity sector is constantly innovating, yet in spite of all its efforts to get ‘more people, more active, more often’, participation rates remain relatively static.

So what is it doing wrong, and where do the opportunities lie to increase participation, not in small increments but in quantum leaps?

In this seminar, we will probe the status quo and ask what we might do differently. Are we setting the right sort of goals and expectations among the public? Are we focusing on the benefits and outcomes that will resonate with and retain the mass market over the long term? And are we even talking about physical activity in the right way to hook people in the first place?

Ben Beevers

Kate Cracknell

Eddie May

Nick Pearson

Chair: Kate Cracknell - programme director, Elevate Panel Eddie May – founder, Overdog Marketing Nick Pearson – CEO, parkrun Kate Dale – strategic lead - campaigns, Sport England Peter Fitzboydon – managing director, Parkwood Leisure

Kate Dale

Peter Fitzboydon

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SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION Sponsored by

Supported by

DAY 1 - 9 MAY 2018 10.00–10.30

Understanding the ‘hard to reach’: the power of public data

r

Tim Copley – director of insight and performance, London Sport

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Emma Butterworth - insight officer, London Sport

If we want to increase physical activity levels, one thing is absolutely clear: we have to adopt a more customer-centric approach. It is only by gaining a thorough understanding of the consumer that we can create relevant strategies to bring each individual into an active lifestyle.

This session will explore how London Sport is using data and insight to identify and build an understanding of Londoners’ physical activity behaviour and needs, particularly within the most inactive populations and communities.

We will discuss the use of publicly available data to drive this understanding, and present a segmentation analysis of less active Londoners based on their current behaviours, mindsets and motivations. The goal: to provide insights that will help activity providers engage these people in their programmes.

r Tim is Director of Insight & Performance at London Sport. His focus is leading London Sport’s insight effort which is all about using information and data in the best possible way and encouraging insight-led approaches to help London Sport’s vision of London being the most active city in the world become a reality. Tim has a well-rounded understanding of population physical activity participation. Over 15 years, Tim has worked in sports development roles at national, regional and hyper-local levels.Tim has a well-rounded understanding of population physical activity participation. Over 15 years, Tim has worked in sports development roles at national, regional and hyper-local levels.

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SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION

10.55–11.45

DAY ONE

Improving inclusivity: driving participation among disabled people

How often do you see disabled people using gyms and other physical activity services?

Sadly, while there are pockets of best practice around the UK, disabled people remain almost twice as likely (43 per cent more likely) to be inactive as non-disabled people.

This is a situation that must be addressed as a matter of urgency; providing diverse and inclusive services is vital for social integration, as well as health and wellbeing, for the 11 million disabled people across the UK.

Professor Brett Smith

Andy Dalby Welsh

And if the moral argument isn’t enough in its own right, then the financial rationale should surely sway it, with the Purple Pound valued at an impressive £250bn.

But there are challenges and barriers to providing such services. This panel discussion will explore the successful delivery of inclusive interventions, examining the latest thinking around creating the right environments, adapting services, removing barriers, and developing engagement strategies to stimulate participation and enjoyment.

Adam Blaze

Chair: Huw Edwards – public affairs director, ukactive Panel Professor Brett Smith – head of research, School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham

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Andy Dalby Welsh - deputy chief executive, English Federation of Disability Sport

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Adam Blaze – strategic lead disability, Sport England

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Lyndsey Barrett – senior occupational therapist & founder, Sport for Confidence

Lyndsey Barrett

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SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION 12.05–12.45

DAY ONE

Getting kids active at school

There are currently 7 million children aged between five and 15 years in England – and nearly four out of five of those children are not doing the recommended 60 minutes of daily exercise.

This session will explore the potential impact of the Healthy Pupils Capital Funding Programme, and the government’s recent commitment to doubling the Sports Premium for every school.

We will also explore ways in which schools can motivate and engage all children to be active, following the success of initiatives such as the Daily Mile, and will examine the latest evidence for tackling sedentary behaviour in the classroom by introducing ‘active teaching’ principles.

Chair: Dean Horridge – managing director, Fit for Sport How government funding can be used to engage every child Dean Horridge – managing director, Fit for Sport

r

‘Marathon kids’: Getting children active at school Martine Verweij – founding CEO, Kids Run Free

r Dean Horridge is CEO of Fit For Sport, the UK’s leaders in engaging and educating children through physical activity.

As head of PE in a primary school, Dean began Fit For Sport in 1991 initially as a weekend and holiday activity club.

r

Case study: Tackling sedentary behaviour in schools Dr Mike Loosemore – lead consultant in sport and exercise medicine, The Institute of Sport, Exercise and Health, University College London

r

Martine Verweij

Dr Mike Loosemore

13.15–14.05

Keeping teens active

Young people need to be active for at least 60 minutes a day to stay healthy and lower the risk of health problems later in life. But how can we encourage our teens to put down their tablets, phone and devices and get physically active?

This session will investigate effective ways to get teens moving – and keep them active as they get older – highlighting successful strategies and exploring common themes.

James Foley

Chair: Graeme Hinde – founder, LFX Creating facilities that delight teens & families James Foley – commercial director, Alliance Leisure

r

Mark Hardy

Stroppy Teenagers? or Active Teenagers? - How designing public space can help Mark Hardy - chairman, Association of Play Industries

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Harnessing the power of play Dan Edwardes – founder, Parkour Generations

r

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Dan Edwardes

SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION 14.25–15.05

DAY ONE

Physiotherapy: getting the inactive more active

Mention the word ‘physiotherapy’ and most people will picture treatment for someone who has injured themselves while being active – but in fact, physiotherapists also have high levels of interaction with the least active in society. This can range from routine clinical contact to ongoing work among those with long-term conditions, and who therefore require more intensive physiotherapy support.

This session will consider the opportunities physiotherapists therefore have to encourage and support physical activity among the less active. Our expert panel will examine a range of in-practice case studies, providing an evidence base for the role of physiotherapists in increasing activity levels.

Chair: Anna Lowe – physical activity clinical champion, Public Health England (PHE) Embedding physical activity in healthcare Anna Lowe – physical activity clinical champion, Public Health England (PHE)

r

Physiotherapy-led physical activity intervention: Pulmonary hypertension Carol Keen – clinical specialist physiotherapist in pulmonary hypertension, Sheffield Teaching Hospitals NHS Foundation Trust

r Anna is a Chartered Physiotherapist with a special interest in public health. She has been involved in several national projects that aim to increase the contribution of the allied health professions to public health priorities.

r

Using Parkour to encourage activity in those with LCTs Mary Tyrrell Place – chartered physiotherapist, Live Well Leeds, Leeds Community NHS Trust

Carol Keen

r

15.30–16.10

Mary Tyrrell Place

Behaviour change techniques to tackle inactivity

There may be a growing awareness of the benefits of regular physical activity – both for physical and mental health – but large sections of the population are still failing to meet the recommended levels of activity. In fact, they’re leading increasingly sedentary lifestyles.

People know they should be active, but they fail to turn this knowledge into action.

This session will examine the contribution of behaviour change models and techniques to increasing levels of physical activity among the least active, as well as offering best practice tools that allow non-behaviour change experts to work with people at this psychological level.

Chair: Dr Tim Anstiss – medical director, The Academy for Health Coaching

r Tim and his colleagues at the Academy for Health Coaching are currently working with several organisations to help them go beyond training into implementation.

How behaviour change can tackle inactivity: understanding the evidence Dr Tim Anstiss – medical director, The Academy for Health Coaching

r

How to put behaviour change techniques into practice Hannah Bowden – programme director - behaviour change, Better Points

r

Hannah Bowden

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SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION 16.30–17.15

DAY ONE

Working with GPs: prescribing physical activity

Research shows that one in four patients would exercise more if advised by a GP, but to date many GPs have steered away from this, either due to a lack of time in their consultations, or a lack of confidence resulting from insufficient knowledge of physical activity – or both.

Dr Dane Vishnubala

Huge steps have been taken to address this, however, with the Royal College of GPs (RCGP) making physical activity a clinical priority. The goal: to inspire patients to make improvements to their lifestyles, and specifically to get active, as a way of helping them live longer, healthier lives.

This panel will explore how can GPs and the fitness industry best work together to increase levels of activity among patients. Our experts will provide an understanding of where and how the physical activity industry can get involved, and how it can best collaborate with GPs, as well as exploring the role of social prescribing and what this really means for GPs and the physical activity sector.

Chair: Dr Zoe Williams – RCGP clinical champion physical activity & lifestyle, and PHE physical activity champion Panel Dr Dane Vishnubala - chief medical advisor, Active IQ and lead clinical champion, Physical Activity Yorkshire, Public Health England

r

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Dr Mohan Sekeram - Wide Way Medical Centre

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Steve Ward – CEO, ukactive

r Zoe currently practises as an NHS General Practitioner in London. Her interests include sports medicine and improving health thorough lifestyle measures. She works with Public Health England as a clinical champion for physical activity and is the founder of Fit4Life, an organisation that delivers workshops to children to inspire, educate and motive them to lead healthier lives. Zoe has competed at a high level in a number of sports including Athletics and Rugby Union and appeared as ‘Amazon’ on Sky 1’s Gladiators where she found that hitting people with giant cotton buds really is as much fun as it looks. Recently she joined a team of scientists on Horizon to delve into the science of hair care. Zoe joined the BBC’s Trust Me I’m A Doctor team in 2016.

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SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION Sponsored by

Supported by

DAY 2 - 10 MAY 2018 09.55–10.30

Redesigning sport to target new audiences

Sports and sporting activities can often seem inaccessible, with a wide range of barriers including cost, location and access, the need for specialist kit and equipment, a perceived need for expertise/experience...

If the nation is to become more active, changes in the approach and delivery of sporting offerings are necessary.

This session will explore two best practice case studies – shining examples of how traditional sports can be redesigned and simplified to target and attract new audiences, as well as reengaging those who may not have participated for some time.

Chair: Kate Dale – strategic lead - campaigns, Sport England RunTogether – helping 40,000 adults run regularly as part of a group Matt Birkett – head of athletics and running, England Athletics

r

Making cricket accessible for all – Last Man Stands Cricket and Women’s Softball Cricket Helen Pack – national growth manager, England and Wales Cricket Board Tracey Francis - growth manager, England and Wales Cricket Board

r Kate Dale is responsible for delivering This Girl Can, Sport England’s award-winning campaign, which is changing the way people think about exercise and physical activity, and has seen 3.9 million more women get active as a result.

r

10.55–11.35

Matt Birkett

A city-wide approach: collaboration and partnership working

In 2015, London Sport launched an ambitious strategy to make London the most physically active city in the world, with a specific target of getting 1,000,000 Londoners more physically active.

A systematic, city-wide approach has been adopted to help achieve this goal, involving collaborative work with a range of sectors and new partners.

Helen Pack

Tracey Francis

This session will provide an update on progress to date, focusing on three areas in which London Sport has developed strategic actions plans: Workforce, Technology, and An Active and Inclusive Capital.

Chair: Barry Kelly - specialist advisor physical activity for health, London Sport

Barry Kelly

Panel r Chris Pett - head of sector programmes, The Open Data Institute r

Craig Blain - development lead physical activity, UK Coaching

r

Valerie Copenhagen - head of participation, UK Deaf Sport

Craig Blain

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SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION

12.05–12.45

DAY TWO

Reaching the inactive: Sport England’s local delivery pilots

Every town, city and rural area across the country is unique, with special characteristics that have a direct influence on the opportunities to be physically active in that area.

It’s important that we’re mindful of these unique traits when designing physical activity offerings – providing services that take into account the local conditions and demographics, and that draw on local knowledge – because in doing so, physical activity starts to become an easier, more attractive choice.

This session will explore Sport England’s Local Delivery Pilots – providing an insight into what people need and want in their local communities, and how to provide innovative, scalable opportunities for the inactive.

Chair: Chris Perks – executive director local delivery, Sport England r The local delivery pilot scheme: scope and scale Chris Perks – executive director local delivery, Sport England

r Andrew has been part of the County Sports Partnership national team since June 2015.

He was previously Sports Development Officer at Leicester-Shire & Rutland Sport from 2009 and at Harborough District Council from 2006.

r Case study Chris Bunting, Ealing Council

13.15–14.05

Healthy workplace, healthy economy

Ill health among the working age population costs the economy £100bn every year, while sickness absence costs employers £9bn a year.

There is a huge role for physical activity to play in keeping the workforce healthy, fit, well – and productive. Indeed, as laid out in the government’s Sporting Future strategy, the benefits for employers and staff of a physically active workforce include greater levels of staff engagement and commitment to the organisation, lower rates of absence, and fewer retirements on health grounds.

This panel discussion will review the role of physical activity in the workplace; explore how employers can create the sort of healthy workplaces that encourage staff to be physically active; and offer advice on how to target those who are currently inactive – the group in which benefits will be most pronounced.

Gina Radford

June Clark

Dr Ben Kelly

Chair: Andrew Watson – project manager – National Workplace Challenge, County Sports Partnership Network Panel r Professor Gina Radford – deputy CMO, Department of Health r

June Clark – health and wellbeing manager, Nestlé

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Dr Ben Kelly – head of clinical research and outcomes, Nuffield Health

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James Shillaker – managing director, Incorpore

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Ria Ingleby – founder, Well +

50  ELEVATE 2018 EVENT GUIDE

James Shillaker

Ria Ingleby

SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION 14.25–15.05

We all want to age in good health. Here’s how we make it happen…

We all know activity levels aren’t where they should be across the UK – but among the over-55s, the picture is particularly worrying, with 36 per cent of this group categorised as inactive. This compares to 26 per cent of the population as a whole.

Recognising that people are living longer, but not necessarily in the best health, Sport England recently announced an investment of £10m into 20 projects across the country, all designed to help tackle inactivity in older adults.

This session will share the learnings from some of these pilot projects, exploring how they are engaging and motivating inactive people in this very diverse age group. The panel will also discuss ways in which successful approaches might be scaled up across the country.

Chair: Louise Ansari – director of communications, The Centre for Ageing Better r Using existing assets to deliver physical activity in the community David Terrace – head of community partnerships, Oomph r Revitalising independence – bringing exercise home Piers Simey – consultant in public health, Hertfordshire County Council r Waterways & wellbeing: Creating active canals Nick Smith - activity and sports manager, Canal and River Trust

15.20–15.50

DAY TWO

Making physical activity socially inclusive

The government has laid out a strategy for tackling inactivity, central to which is the need to engage the least active in society – but there are significant challenges here. Social inhibitors often contribute to a lack of participation, with the highest levels of inactivity linked to inequality. Inactivity isn’t just down to a lack of motivation – there are deeprooted social forces at work here.

r Louise joined Ageing Better in June 2016 from Diabetes UK where she was Director of Prevention of Type 2 diabetes. Prior to this she had worked on communications and campaigns for a range of UK and international organisations dealing with health, social policy, and local services, including several years as Head of Communications at Lambeth Council.

David Terrace

So how can physical activity engage wider society? How can we broaden the definition of physical activity; what is its role in addressing inequality; how can the sector support the least active; and which interventions are in place that will truly improve social inclusion and get people more active, more often?

Chair: Tom Burstow – deputy CEO, Sported

Piers Simey

r The role of sport in driving social inclusion Tom Burstow – deputy CEO, Sported r Empowering local communities to get active Arun Kang – CEO, Sporting Equals

16.05-16.25

Exercise in disguise - it’s ‘just’ playing

Arun Kang

Janice Dunphy - director and owner, Web Adventure Park and chair, BALPPA FECA Sub Group & BALPPA Management Committee Member

r

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Gordon Forester - managing director, Safari MK soft play and party venue

Looking at the hidden benefits of FEC’s ( Family Entertainment Centres) and how these play spaces could be utilised to support the ongoing battle against inactivity and child obesity.

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SEMINAR GUIDE

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING Sponsored by

Supported by

DAY 1 - 9 MAY 2018 9.50–10.20

Air pollution vs. active travel

Air pollution is often cited as a reason for not walking or cycling – but what if we flipped this on its head, looking at ways to turn this situation into an opportunity to promote better health?

This session will investigate the evidence that supports activity in polluted cities. We will explore strategies for active travel and urban design solutions that support more walking and cycling – in turn not only improving health through increased physical activity, but also reducing emissions.

Chair: Dr Marko Tainio – senior research associate, University of Cambridge Panel r Dr Marko Tainio – senior research associate, University of Cambridge r Audrey de Nazelle – lecturer, Imperial College London

10.35–11.05

Keeping the UK’s top killers in check: stroke and high blood pressure

r Marko Tainio is Senior Research Associate in the University of Cambridge, studying the linkage between policy and public health using Health Impact Assessment (HIA) modelling methods.

Audrey de Nazelle

In the UK, stroke is the third most common cause of death, as well as the main cause of acquired disability. In total, 130,000 individuals experience a first stroke each year.

Effective prevention and rehabilitation strategies are therefore crucial, with exercise a key component of those strategies. Indeed, a growing body of evidence highlights the positive impact exercise and physical activity can have in the primary and secondary prevention of stroke, as well as in stroke rehabilitation.

Tara Galloway

This session will use case studies to explore the evidence supporting the role of physical activity in the prevention of secondary stroke, as well as its benefits for stroke rehabilitation and improved function.

Chair: Tara Galloway – head of stroke support, Stroke Association Panel r Tara Galloway – head of stroke support, Stroke Association r Martin Haney – - exercise stroke recovery co-ordinator, Stroke Association

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Martin Haney

SEMINAR GUIDE

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING

11.35–12.05

DAY ONE

Keeping the UK’s top killers in check: cancer

r Professor Robert Thomas – consultant oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and professor of exercise science, Coventry University

As a significant body of research shows, physical activity can reduce the risk of a variety of forms of cancer, including breast, colon and rectum, among others. Being active is thought to reduce cancer risk largely by improving energy metabolism and reducing circulating concentrations of oestrogen, insulin and insulin-like growth factors.

Meanwhile, thanks to its role in helping people maintain a healthy weight, physical activity also indirectly reduces the risk of developing obesity-related cancers.

This session will explore the opportunities for cancer risk reduction and prevention through physical activity.

12.30–13.10

Exercise and cancer care

Exercise and physical activity can help prevent certain forms of cancer, as outlined in our Keeping the UK’s top killers in check: cancer session (see above). But that isn’t all. There’s also strong evidence that carefully tailored activities are likely to have a positive impact on cancer patients – those who are already doing battle with the disease.

It’s therefore very important that we build mechanisms into the cancer care pathway that support people in maintaining, or initiating, physical activity during and after treatment.

This session will examine the latest evidence supporting the value of exercise among patients – those living with, and beyond, cancer. We will look at how activity helps them manage the symptoms of the disease, as well as the side-effects of treatment, and how it can even help prevent relapse.

Chair: Anna Campbell – associate professor in clinical exercise science, Edinburgh Napier University and Director, CanRehab

r Professor Robert Thomas MRCP MD FRCR trained at the Royal Marsden Hospital London and is now a Consultant Oncologist at the Primrose Oncology Unit, Bedford and Addenbrooke’s, Cambridge University Hospital Trusts specialising in Breast and Prostate cancer. He is a visiting Professor at Cranfield, Bedfordshire and Coventry Universities and senior Clinical tutor Cambridge University.

He is author of the book “Lifestyle after Cancer” and editor of the lifestyle and cancer website Cancernet.co.uk.

Anna Campbell

r Using exercise for disease management – the latest evidence Anna Campbell – associate professor in clinical exercise science, Edinburgh Napier University and Director, CanRehab r Widening the case for physical activity and sport: embedding behaviour change into cancer care Sarah Worbey - head of health, Sport England

Brett Nicholls

r Using behaviour change to support activity in cancer patients and survivors Brett Nicholls – CEO, Get Berkshire Active

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EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING 13.35–14.15

DAY ONE

Pre- and post-surgery: How exercise improves your odds under the knife

Patients with low cardiorespiratory health are five times more likely than their fitter counterparts to die during, or just after, a surgical procedure. Specifically, data published in the Annals of Surgery found that post-surgical mortality can be as high as 22 per cent in patients with low levels of fitness, whereas patients who were fitter had only a 4 per cent mortality rate.

And there’s more. On average, an unfit person costs the NHS an extra £6,000 when they undergo an operation, due to longer recovery times in hospital.

This session will explore how physical activity pre- and post-surgery can optimise outcomes, examining the changes patients can make to achieve a safe and successful operation, as well as reducing complications and recovery times post-surgery.

Chair: Dr Christopher Snowden, consultant anaesthetist, Freeman Hospital Newcastle upon Tyne

r Chris trained and graduated in Newcastle upon Tyne and became a Consultant Anaesthetist at The Freeman Hospital in 1997. His clinical week includes hepatobiliary (including liver and pancreatic transplantation), urology and vascular surgery.

Making the case for exercise pre-surgery - examining the evidence Dr Christopher Snowden, consultant anaesthetist, Freeman Hospital Newcastle upon Tyne r

Case study: Enhancing recovery through physical activity Dr John Moore – medical lead, Central Manchester University Hospitals Adult Critical Care Emma Thomas – head of development, Trafford Leisure r

14.35–15.05 r r

Monitoring and motivation – can tracking your health improve adherence to lifestyle changes?

Dr Sam Rodgers - medical director, Medichecks Dr Daniel Grant

The trend for tracking everything from steps to sleep is everywhere and increasingly is taken further to include blood biomarkers. Blood testing to monitor lifestyle and fitness is a new and fast-growing market with growing numbers of people looking to take regular blood tests to gain extra insights into their health. This is not just about a set of results at a single point in time, or about diagnosing or monitoring a condition; this is about people taking control of their health and tracking how the changes they make in their lifestyles can impact their inner health.

r Sam has worked as a GP in and around central London for the past 12 years. He has combined busy out-ofhours practice in general hospitals with a regular position as a doctor at Brixton prison and now focuses for one day a week in a GP practice in Southwark.

For the last 2 years Medichecks has been capturing data from the questions we ask our customers in our health and lifestyle questionnaire. We know what type of exercise they take and with what frequency; we know what type of diet they eat from junk-food to paleo; we know what they drink and how often they drink it.

In this session we examine what we have learned, what role tracking and monitoring plays in motivating individuals to stick to lifestyle changes, and what is the future holds for people-powered health care.

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Dr Daniel Grant

SEMINAR GUIDE

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING 15.20-16.00

The benefits of a ‘multi morbidity’ approach - putting the evidence into practice

This session will explore the evidence and evaluation from the Rotherham Active for Health programme, which promotes a single working model of physical activity rehabilitation for individuals across 7 different long-term condition pathways. The programme provides community based physical activity delivery by specialist level 4 exercise professionals - who assist individuals to become active, build their confidence and create lasting active foundations. This session will draw the learning from across the varying pathways, to examine a cross condition approach, exploring the supporting evidence from those delivering and experiencing the programme.

Chair: Dr Benjamin Ellis – senior clinical policy advisor, Arthritis Research Panel r Amy Roden – project co-ordinator, Rotherham Active for Health r Gabbi Frith – Active for Health evaluation partner, Sheffield Hallam University r Leon Wormley – functional fitness exercise specialist, and Active for Health delivery partner

16.15–16.55

DAY ONE

Proving your worth: how to build an evidence base

Say you have a great activity project that’s engaging new audiences and delivering positive health outcomes. You’re really excited about it, and now you want to roll it out.

r Benjamin divides his time working as a consultant rheumatologist at Imperial College Healthcare NHS Trust, and since 2010 as senior clinical policy advisor to Arthritis Research UK. In 2008, he undertook a two-year secondment to work as both clinical advisor to the England Chief Medical Officer and programme manager at WHO Patient Safety, and subsequently completed his master of public health degree at John’s Hopkins.

There are, no doubt, a growing number of funding streams to support such initiatives, but if there’s one thing health commissioners are looking for, it’s solid evidence – data that proves the direct, causal link between your physical activity initiative and the health improvements recorded among participants.

And gathering such data is easier said than done. Where do you even start?

Gabbi Frith

This session will explore what good evidence looks like; how to collect effective data that demonstrates real behaviour change and real results; and how to access funding – including details of what funding providers require in terms of evidence.

The session will also explore how data can be shared across the sector to increase participation and improve the nation’s health.

Dr Steven Mann

Chair: Dr Steven Mann – head of healthy communities, Places for People Leisure Panel r Nick Cavill – managing director, Cavill Associates r Graeme Sinnott – performance insight manager, CSP Network National Team r Dr Thomas Yates - reader in physical activity, sedentary behaviour and health, University of Leicester, and member, NIHR Leicester Biomedical Research Centre (BRC)

Nick Cavill

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SEMINAR GUIDE

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING Sponsored by

Supported by

DAY 2 - 10 MAY 2018 9.50–10.30

Why the menopause needn’t be a slippery slope to bad health

The perimenopause and menopause are well known for being a tough time for women.

Levels of oestrogen and progesterone in the body fluctuate as the ovaries try to keep up with normal levels of hormone production, causing the symptoms of the menopause.

But it isn’t only the unpleasant symptoms that need to be taken into consideration: the changes in hormone levels that take place during the perimenopause and menopause also lead to loss of muscle mass, as well as an increased risk of osteoporosis, breast cancer, type 2 diabetes and heart disease.

The good news is that being physically active can help maintain a healthy weight and offset many of these health risks, as well as helping keep menopausal symptoms under control.

This session will explore the latest evidence highlighting the positive benefits of physical activity for menopausal women, as well as the latest recommendations.

Chair: Kate Panter – consultant gynaecologist Panel r

Kate Panter – consultant gynaecologist

r

Toosie Bawden, women’s health physiotherapist

r Kate is a gynaecologist specialising in Menopause; she was an accredited gynaecologist to the 2012 London Olympics and is a specialist advisor to the English Institute of Sport. Kate rowed in three winning Boat Races for Cambridge University, and rowed for Great Britain first as a junior, then in the World championships in 1983 and at the Los Angeles Olympics in 1984.

Toosie Bawden

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EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING 10.45–11.25

Exercise and the natural environment – the perfect anti-stress combination

There are, as many will already be aware, numerous research papers out there highlighting the benefits of physical activity for stress reduction (if you’re interested in finding out more, our ‘Performance’ stream offers some great seminars for you this year).

There’s also a growing evidence base surrounding the benefits of the natural environment for combating the effects of stress and anxiety – something that will be of little surprise to those of us who already enjoy moments outdoors to escape our desk and decompress.

So what happens when you bring those two elements together: exercise and the natural environment? In terms of a recipe for stress reduction, is the whole even greater than the sum of its parts?

This session will explore recent research into cortisol levels among those taking part in outdoor group-based physical activity, demonstrating the positive effects such activities have on stress levels.

Chair: Craig Lister – managing director, Green Gym Panel r Craig Lister – managing director, Green Gym r

Dr Nina Smyth – senior lecturer, Psychology Department, University of Westminster

11.55–12.35

DAY TWO

r Craig has worked in public health and the NHS for over 20 years, most recently as national programme manager for the NHS Health Check programme with PHE and prior to that as Head of Preventative Health with NHS Bedfordshire.

An exercise physiologist by training, his focus over recent years has been towards the psycho-social barriers people face in taking preventative health measures and seeking to understand and mitigate these.

Older adults: Strength and balance for falls prevention

Many older adults are at an increased risk of falls, due both to issues with their balance and a reduction in muscular strength and power as we age.

This session will explore the latest evidence supporting the benefits of physical activity for falls prevention.

Dr Nina Smyth

Chair: Louise Ansari – director of communications, The Centre for Ageing Better The latest evidence Dr Charlie Foster – senior lecturer in physical activity and public health, Centre for Exercise, Nutrition and Health Sciences, University of Bristol r

r Physical activity: Supporting independence and social connection in older people Dr Allison Smith – head of strategy and development, Royal Voluntary Service

Louise Ansari

Dr Charlie Foster

SEMINAR GUIDE

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH & WELLBEING 13.05–13.45

DAY TWO

Pregnancy: why and how to be active

Being active during pregnancy can lead to many benefits from improved fitness and lower gestational weight gain to a reduced risk of hypertension and gestational diabetes.

Yet there remain so many myths about physical activty during pregnancy, with a surprising number of people still feeling the need to wag a disapproving finger at mothers-to-be who lace up their trainers and get active.

This session will explore the latest evidence around the benefits of physical activity in pregnancy – as well as offering guidance on how to be active, safely, during this time.?

Chair: Dr Ralph Smith – sport and exercise medicine registrar, Department of Sport and Exercise Medicine, Nuffield Orthopaedic Centre, Oxford University Hospitals NHS Trust UK guidelines for physical activity and pregnancy Dr Charlie Foster – senior lecturer in physical activity and public health, Centre for Exercise, Nutrition and Health Sciences, University of Bristol r

Clinical implications of physical activity and pregnancy - FAQs Dr Ralph Smith – sport and exercise medicine registrar, Department of Sport and Exercise Medicine, Nuffield Orthopaedic Centre, Oxford University Hospitals NHS Trust r

14.15–14.55

r Ralph Smith is a final year specialist registrar in Sport and Exercise Medicine at the Nuffield Orthopaedic Centre, Oxford. He obtained a Master of science in Sport Medicine, Exercise and Health from University College London in 2011 and went onto complete his General Practice training in Reading.

Mental health: using exercise to treat depression

Many of us exercise not to get fit, or lose weight, but simply to feel better on a day-to-day basis. Indeed, in a study by mental health charity MIND, 83 per cent of respondents said they exercised to help lift their mood or reduce stress, while seven out of 10 gym users with no mental health issues thought their mental wellbeing would suffer if they didn’t exercise.

But as a growing body of research shows, the benefits of physical activity go far beyond this simple feelgood factor: it’s now known that exercise has a significant and measurable impact on preventing and treating depression, as well as other mental health issues.

Dr John Morgan

Dr Amit D Mistry

This session will examine the benefits of physical activity for mental health and wellbeing.

We will explore the latest evidence behind programmes that are actively improving people’s mental health by addressing issues such as depression and anxiety.

Chair: Dr John Morgan – GP

Dr Florence Kinnafick

Panel r

Dr Amit D Mistry – specialist psychiatry registrar (SpR)

r

Dr Florence Kinnafick – Loughborough University and principal investigator, Mind

r

Chevy Rough – community captain, ChasingLights Collective

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Chevy Rough

SEMINAR GUIDE

STRATEGIES FOR AN ACTIVE NATION 15.25–16.05

DAY TWO

Mental health: preventing cognitive decline through activity

“Exercise has a proven role in preventing cognitive decline – it can keep our brain’s cognitive abilities alive as we age, and research even suggests it can cut the incidence of Alzheimer’s disease in half. Indeed, exercise has been shown to push back cognitive decline by as much as 10–15 years.”

These are the words of Harvard professor Dr John Ratey, author of the 2008 book SPARK, which provided a compelling overview of the wide-reaching impact of exercise on the brain.

This session will explore the latest evidence around age-related decline in brain function, looking at how and where physical activity can help. Our panel of experts will offer recommendations on optimal types and duration of physical activity to reduce the risk of cognitive decline. The session will also explore ways to support an ageing population through the creation of dementia-friendly facilities and services.

Chair: Professor Marcus Richards – Unit for Lifelong Health and Ageing, UCL r Can cognitive decline be reduced with physical activity?

Professor Marcus Richards – Unit for Lifelong Health and Ageing, UCL r Case study: The £18m neighbourhood hub with a dementia-friendly focus Locklynne Hall – business director, Livewire John Walker – architect, Walker Simpson

r Professor Marcus Richards is a Programme Leader at the MRC Unit for Lifelong Health and Ageing at UCL, and a Professor of Psychology in Epidemiology at the Faculty of Population Health Sciences, University College London. Marcus read Experimental Psychology at Oxford University, and obtained a PhD at London University in the physiology of human learning. He has held appointments at Columbia University in New York and King’s College London Institute of Psychiatry to conduct research into neurodegenerative diseases of ageing, and was one of the first recipients of an Alzheimer’s Society Research Fellowship. He joined the MRC National Survey of Health and Development team in 1996, where his work is primarily focused on developing a life course approach to mental ageing and its integration with physical health and function.

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PERFORMANCE: MAXIMISING POTENTIAL Sponsored by

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DAY 1 - 9 MAY 2018 9.50–10.20

Breathing: Lowering stress and enhancing performance

Breathing is often overlooked as a predictor of performance, yet breathing affects every system in our body – cardiovascular, nervous, endocrine, lymph, immune, digestive, and of course respiratory.

It is also the single best physiological measure we have into psychological state. The way we breathe can enhance athletic performance and quality of life. Breathing properly and efficiently can decrease stress, anxiety and muscle tension; sharpen the mind and minimise negative thoughts; as well as reduce fatigue.

This thought-provoking session will demonstrate how to assess breathing and how to use it to optimise performance.

Chair: Nick Potter – The Centre for Physical Medicine Breathing diaphragmatically to lower stress and enhance performance Nick Potter – The Centre for Physical Medicine

r

r Nick Potter is Principal and Clinical Director of the The Centre for Physical Medicine.

He is Consultant registered osteopath at the Princess Grace Hospital in London and is Founder and CEO of Backpro Ltd.

Maximising the function of breathing during exercise Stuart Green – corrective exercise specialist, Functional Therapy

r

10.40–11.10 r

Sleep optimisation for peak performance

Nick Littlehales – Elite Sleep Coach

Sleep is fundamental to physical and mental performance and recovery, but many of us will struggle to get a really good night’s sleep – but why is that, and what can we do about it?

This session will explore the latest research and evidence into the vital importance of sleep in all areas of performance, as well as offering advice on how to get the right levels of good quality sleep.

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r Nick Littlehales is an International elite sports sleeping RECOVERY performance consultant and coach and regarded as the leading industry expert with over 30 years’ experience in the world of sleep, sleeping habits, and sleeping product design.

SEMINAR GUIDE

PERFORMANCE: MAXIMISING POTENTIAL

11.40–12.10 r r

DAY ONE

Maximising recovery strategies

Harri Čizmić – University of Bath Jonathan Robinson – lead applied exercise physiologist, University of Bath

Recovery is an essential part of an athlete’s routine and is understood to be key to optimal performance. However, the topic is broad and multi-faceted; getting the right message to athletes can be difficult.

This session will outline the key areas on which athletes and their support team should work. It will draw on both research and practical, real-world examples to provide a template for maximised recovery – thus allowing athletes to optimise their training and performance.

12.40-13.10 r

Understanding motivation and will-power to maximise potential

Dr Ian Taylor, National Centre for Sport and Exercise Medicine, Loughborough University

Motivation is an essential foundation in all areas of physical activity, from elite performance to casual exercise. Most people subscribe to a simple ‘more is better’ perspective, implying that the more motivated a person is, the more engaged or effective the performance will be. The aim of this talk is to persuade attendees to consider an alternative approach to motivation by explaining how different motivational processes impact behaviour. A deeper understanding of motivation in exercise and performance settings can lead to innovative, yet straightforward strategies that can enhance performance and engagement.

13.40–14.10 r r

Hydration and performance

Harriet Bates

Harriet Bates – performance nutritionist, Loughborough University Georgia Hickman – Loughborough University

Hydration is fundamental to both physical and mental performance.

This session will explore the importance of hydration, as well as the consequences of dehydration. It will highlight hydration trends among university athletes; look at how hydration status can be monitored; and offer examples of interventions that can help athletes stay hydrated on a day-to-day basis.

Georgia Hickman

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SEMINAR GUIDE

PERFORMANCE: MAXIMISING POTENTIAL 14.40–15.10

DAY ONE

Nutrition: Guidance for the fitness industry

When it comes to our health and physical performance, nutrition is as important as exercise. But with so many diet fads and trends out there – ideas and suggestions that change all the time – consumers are left feeling totally confused about what constitutes good nutrition.

This is where fitness professionals need to step in with robust advice, encouraging clients to follow evidence-based healthy eating guidelines. But what’s the best way to go about this? What are the boundaries, and what’s the right level and type of nutritional advice to be giving? When is it appropriate to refer clients on, and to whom?

This session will advise fitness professionals on how to give clear, grounded nutritional advice when working with clients.

Chair: Dr Glenys Jones – communications manager & project research lead, Association for Nutrition Speakers

r Claire is a highly qualified, experienced Registered Nutritionist.

With a degree in Biological Science from Oxford University and a Masters of Medical Sciences in Human Nutrition from Sheffield University, Claire takes an evidence-based, professional approach to all her nutrition projects.

Dr Glenys Jones – communications manager & project research lead, Association for Nutrition

r

r

Claire Baseley – RNutr

r

Penny Hunking RD – RNutr

r Glenys is a Registered Nutritionist with a BSc (Hons) in Nutrition, an MSc in Sports & Exercise Science (Physiology) and a PhD in Nutrition, Health & Performance. She has worked as a Nutritionist specialising in nutrition and health communications at the Medical Research Council’s Human Nutrition Research unit in Cambridge, where she was responsible for public engagement, knowledge transfer activities and also undertook a substantial amount of work with the media, covering online, print and broadcast activities, as well as in policy development and public health.

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SEMINAR GUIDE

PERFORMANCE: MAXIMISING POTENTIAL 15.40–16.20

DAY ONE

Fat and performance

Whether you’re a professional athlete or simply exercising to improve your health, sports nutrition is key to optimising the beneficial effects of physical activity; making informed decisions about nutrition and hydration can result in improved performance, recovery and injury prevention.

There’s now a growing awareness of the many important roles dietary fats play in the body, beyond simply being a source of energy. These roles include maintaining hormonal and immune function; influencing body composition; regulating inflammation; and even protecting the brain from the sort of head injuries that can be sustained in sports such as football, rugby, cycling, basketball and skateboarding.

Not only that, but dietary fats can even offer performance benefits.

This session will offer an in-depth look at the value of dietary fats for human health and performance.

Chair: Dr Simon Dyall – head of nutrition (education and research), Faculty of Health and Social Sciences, Bournemouth University Omega-3 fats and physical performance: protection, recovery and repair Dr Simon Dyall – head of nutrition (education and research), Faculty of Health and Social Sciences, Bournemouth University

r

r Dr Simon Dyall is currently a Principal Academic and Head of Nutrition at Bournemouth University, where he is also Programme Lead for the MSc in Nutrition and Behaviour. Simon’s lab investigates the potential neuroprotective effects of bioactive lipids, such as omega-3 fatty acids, across the lifespan and after neurotrauma.

Fats vs carbohydrates in sports performance Dr Adam Collins - programme director, nutrition, School of Biosciences & Medicine, Faculty of Health & Medical Sciences, University of Surrey

r

16.40–17.10

How a healthy gut will boost your performance

You may be surprised to hear it, but the health of your gut is directly linked to everything from immunity, through energy levels, to your mood.

This session will explore the growing body of scientific research and evidence which demonstrates how gut health is linked to wider health and performance benefits. It will also reveal how to achieve optimal gut health.

Chair: Professor Robert Thomas – consultant oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and professor of exercise science, Coventry University

Professor Robert Thomas

Dr Samantha Gill

Speakers Dr Samantha Gill – research associate, Department of Nutritional Sciences, King’s College London

r

Professor Robert Thomas – consultant oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and professor of exercise science, Coventry University

r

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DAY 2 - 10 MAY 2018 09.50–10.20

Planning for success

Professor Greg Whyte OBE – sport scientist, physical activity expert & director of performance, the Centre for Health and Human Performance

r

As former director of research for the British Olympic Association (BOA) and director of science & research for the English Institute of Sport (EIS), Greg Whyte knows what it takes to plan for success.

In this fascinating session, he will talk about how to create a winning mindset and how to achieve the extraordinary.

Drawing on his experiences of working with celebrities – helping them get ready for tough Comic and Sports Relief challenges by preparing, planning and visualising – he will share key learnings about setting goals, and the best way to ensure they are achieved. r Greg is an Olympian in modern pentathlon, European and World Championship medallist. He is an expert in the field of sports and exercise science. Graduating from Brunel University, he furthered his studies with an MSc in human performance in the USA and completed his PhD at St. Georges Hospital Medical School, London. In 2014 Greg was awarded an OBE for his services to Sport, Sport Science & Charity, and was voted as one of the Top 10 Science Communicators in the UK by the British Science Council.

10.40–11.15

What do our genes really tell us about our sporting abilities?

r

Dr Kathryn Anderson – scientific officer, AthGene

r

Avi Lasarow - chief executive, DNAFit

How much do your genes influence your sporting abilities? Can they really determine whether you could be the next Usain Bolt, or whether you’re doomed to be a lifelong couch potato? What’s the scientific evidence behind direct-toconsumer DNA tests, and can they tell you anything useful?

This presentation will offer an overview of the field, as well as going in-depth into the genetics of sports and nutrition, looking at how genetic testing can be used alongside other physiological markers to help design individualised strategies for athletes. r Katie joined AthGene- a genetics start-up company offering insights into nutrition, exercise and lifestyle combined with in depth explanations and recommendations for their customers on an online-based interactive platform. In September AthGene was acquired by Nordic, where Katie now works. She is mostly focusing on integrating the science and processes of AthGene into the Nordic portfolio, and developing their products further together.

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SEMINAR GUIDE

PERFORMANCE: MAXIMISING POTENTIAL 11.30–12.00 r

DAY TWO

Stress, resilience and performance

Oliver Patrick – executive director, Viavi

An individual’s ability to cope under pressure is not only a cornerstone of good health – it also determines their chances of success.

In this session, we will explore the physiology of the human stress response, both in the acute and the chronic scenarios. We will explore the physiological biomarkers that can forewarn of a cascade of reduced performance, system dysfunction – and ultimately disease.

12.20–12.50 r

The importance of vitamin D for performance

Dr Daniel Owens – Liverpool John Moores University

In the UK and northern Europe, a high percentage of the population are deficient in vitamin D, particularly during winter months when levels plummet among those not taking supplements.

And this is a significant issue, because a growing body of research evidences the importance of vitamin D in sporting performance, as well as the associated benefits for improved immunity and resistance to infection; musculoskeletal performance; and bone health.

r A physiologist by background, Oliver was Professional Head of Physiology at Nuffield Health, where he led the largest team of applied physiologists, wellbeing advisors and accredited nutritionists in the UK. Oliver is currently Founding Director of Viavi Health Strategy, delivering advanced Health Evaluation Programmes and more recently Founding Director of Viavi:be Health Gyms.

This session will explore the latest performance-related evidence and provide advice on optimising vitamin D levels.

13.10–13.40

Using innovation and technology to enhance customer experience

Technology is key to member experience, this discussion panel will explore how technology in fitness can improve member experience; the links between inactivity and health inequality and how technology can support the improvement of this, the benefits of exercise prescription to fitness professionals: the gym floor as a new social space and its connections to social media and the challenges in using data to improve member engagement.

Chair: Steven Scales - lead – local government engagement, ukactive Panel r

Tom Stillman - head of business development, Boditrax

r

Miles Peyton - sales director, University of Bath

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PERFORMANCE: MAXIMISING POTENTIAL

14.00–14.20

Bloodwork – how can fitness professionals use blood tests to improve health and performance?

r

Patrick Bevan - head of business development, Medichecks

r

Dr Daniel Grant

Many fitness professionals are in a unique position with their clients – they see them more regularly than any doctor would see a patient and can be a great source of knowledge and inspiration. However, education is key if they are to be able to recommend blood tests responsibly as part of their results-driven training.

DAY TWO

Patrick Bevan

Dr Daniel Grant

In this session Medichecks will talk about education as the foundation to their approach in the health and fitness market: what is being tested and why; the role of the Medichecks doctors as the results interpreters and how blood tests can be used to train clients safely, to motivate sustained change as well as to optimise performance and recovery.

14.40–15.10 r

The science of meditation – how mental health boosts physical performance

Michael Miller – London Meditation Centre

The mind is not only responsible for our cognitive functions: perception, thinking, judgement and memory. What happens in the mind also has a significant effect on our body: ageing, immune function, sleep and energy levels are all impacted.

The challenges of modern life can affect our state of mind, and health and performance can suffer as a result – but there are ways to combat this. Studies show that meditation has measurable health benefits, as well as reducing anxiety and stress, aiding learning and memory, and improving attention and focus.

This session will explore the evidence behind these benefits and provide insight into different meditation techniques.

15.40–16.10

Hydration explained for everyday activity, couch to elite endurance

Professor Greg Whyte OBE – sport scientist, physical activity expert & director of performance, the Centre for Health and Human Performance

r

Optimal performance is dependent on more than just training, one of the basic pillars of performance and good health is hydration. In this session Greg Whyte will explore the effects of hydration, its role and impact for both athletes and those seeking to improve performance. Greg will explore hydration strategies – what happens when we become dehydrated, what sort is drinks should we turn to in which circumstances, and how much water do we really need and when.

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Professor Greg Whyte OBE

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DAY 1 - 9 MAY 2018 10.00-10.30 r

The future of fitness: trends and innovations

Liz Terry – CEO, Leisure Media

What will the health and fitness sector of the future look like? What are the latest trends and influences set to shape our world – and are you and your business ready for the impact these will have on the way we operate?

This session will identify new and emerging ideas and opportunities, and offer insight into the potential these present for industry growth and diversification.

11.00–11.40

The ‘how to’ of social media

Capturing your company’s voice and sharing it with the world through social networks can create unique opportunities to spread brand awareness, promote products and services, and build valuable relationships.

r Liz Terry is CEO of Leisure Media.

A 35-year veteran editor, journalist and analyst, Terry consults, comments and writes on all leisure verticals. She was awarded an MBE in the Queen’s New Year’s Honours List, 2007 for services to publishing.

This session will provide practical advice on getting the most out of social media. We’ll explore the value of these media channels; how to establish an effective presence; and where and how to focus your time. We’ll also bring you up to date with all the latest ideas and innovations.

With hands-on experience and real-life examples shared by our expert panel, this is a not-to-be-missed lesson in the ‘how to’ of social media.

Dr Jessica Rouse

Chair: Dr Jessica Rouse – head of strategy, Brandwave Marketing Panel r

Joe Hall – head of customer engagement, Xercise4Less

r

Katie Bulmer-Cooke – fitness entrepreneur

Muireann (Bangs) Carey-Campbell – social media influencer & BOOM Cycle master trainer

r

68  ELEVATE 2018 EVENT GUIDE

Katie BulmerCooke

Muireann (Bangs) CareyCampbell

SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY 12.10–12.40 r

DAY ONE

Delivering a successful sports facility project – a ‘how to’ guide

Chris Trickey – CEO, The Sports and Play Construction Association

When you’re tasked with the successful delivery of a sports facility, what are the key steps to be taken and the critical decisions to be made? How do you ensure valuable funding is invested wisely for the long term? How do you keep everything on-track, from initial budgeting and design, through project management, to completion and ongoing maintenance? We provide all the answers in this insightful session.

13.10–13.50

Getting the attention of the investment community

With the total value of the physical activity and wellness market reaching £4.7bn (source: the Leisure Database State of the Fitness Industry Report 2017), it’s hardly surprising that we’re seeing more and more investors taking an interest in the sector. But how do you go about securing some of that investment to drive growth and innovation in your own business?

In this session, we’ll explore how to make your business ripe for investment, examining what investors are looking for, how you can gain their faith and attract them to your business, how to pick the right investor for your needs, and how to do all this without losing control of your company. We’ll also take a look at some of the different types of investment on offer, from private equity to IPOs to crowdfunding.

r Brian Schuring is the founder and managing partner of The Alchemist Group and has nearly 20 years experience investing in high growth businesses and turnaround opportunities in the US, UK and Europe. As a technophile early stage investor, he is passionate about using data and emerging technology to improve businesses he works with and the individual wellbeing of the clients they serve.

Chair: Brian Schuring – founder and managing partner, The Alchemist Group The investor’s view Tony Throp – investment director, Puma Investments

r

Tony Throp

The entrepreneur’s experience Jan Spaticchia – CEO, énergie Group

r

14.20–14.50 r

Bringing the costs of pool operation under control

Jan Spaticchia

Steve Nelson – commercial sales manager, Certikin

Swimming pools can be costly to run, but there are opportunities for cost savings.

This session will provide an insight into the potential for energy savings in swimming pool systems, exploring various ways to reduce running costs – from pumps, filters and chemicals to lighting, heating and air handling systems.

As well as identifying cost-saving opportunities, we’ll provide costs and payback periods for a typical swimming pool.

ELEVATEARENA.COM  69

SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY 15.20–16.05 r r

DAY ONE

Increasing aquatics revenues

Duncan Jefford – director of sport and leisure management, Everyone Active Martin Symcox - director, Royal Life Saving Society

Swimming is a great all-round form of exercise and remains one of the most popular activities in leisure centres – but pools are expensive to run and, in most facilities, little has changed in the pool-based offering for many years.

This session will explore a variety of ways to increase the revenues generated by your pool.

We will explore the value of taking a commercial approach, creating aquatic strategies for your facility that both maximise use of the pool and increase membership numbers.

16.35–17.15

Why public pools should be made available for aquatic activity for health

Our sector is always talking about the need to reach new markets, supporting those with disabilities and long-term health conditions, for example. So why aren’t we yet embracing the huge opportunity to do so that’s presented by the UK’s public pools?

In this session, we explore the value of opening up the UK’s 4,000 public pools for aquatic therapy and rehabilitation.

r Duncan Jefford is a luminary in leisure management and currently Regional Director with Everyone Active, a leading operator managing 150 leisure facilities nationwide.

Martin Symcox

For the individual, such sessions provide multiple benefits, from pain relief to the ability to return to work or walk to the local shops again. For operators, it broadens the appeal of their facilities to a whole new audience.

This session will explore the evidence supporting the provision of aquatic therapy in public pools, as well as outlining the resources and equipment needed to support these new services for our least active populations.

We will also take a look at an innovative AI (artificial intelligence) tool that could enable operators to cost-effectively grow and scale their rehabilitation offering. This tool provides participants with personalised exercise programmes, recommending the safest, most suitable exercises for each individual without the need for a healthcare professional – all for the cost of a public swim.

r Ben Wilkins is the co-founder of Good Boost. Three years ago he set up Fluid Motion (now rebranded as Good Boost) with a group of health care graduates.

Chair: Benjamin Wilkins – co-founder and clinical director, Good Boost (formerly, Fluid Motion) Understanding the evidence and research supporting the benefits of aquatic activity in public pools Benjamin Wilkins – co-founder and clinical director, Good Boost (formerly, Fluid Motion)

r

Sarah Cox

Should public pools be made available for aquatic activity?

Sarah Cox – physiotherapist, Fresh Physio

r

Resourcing and equipping aquatic initiatives Elaine McNich – head of health and wellbeing, Swim England

r

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Elaine McNich

SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY Sponsored by

Supported by

DAY 2 - 10 MAY 2018 09.45–10.25

Making savings the no-risk way

As companies come under increasing financial pressure, they are faced with a challenge: to identify potential cost-saving measures that will help them remain competitive, and indeed viable, while keeping the customer at the heart of what they do.

Natasha Martin

The speakers in this session will explore where greatest returns on investment lie; what savings can be achieved via energy-saving measures; how to effectively negotiate and extract value; and the potential savings to be made from investing in talent.

Chair: Steve Scales - lead local government engagement, ukactive Making energy savings with no upfront costs Natasha Martin – corporate business manager, British Gas Business

r

Beyond energy - where are the wider savings?

Steve Scales - lead local government engagement, ukactive

r

10.40–11.20

Here’s how you really make money from personal training

Done well, personal training can be a valuable revenue stream for health clubs, not to mention a great way to engage members and help them achieve the sort of results that will lead to their continued membership.

However, across the sector, the performance of operators when it comes to personal training is as varied as the models available to offer it; few seem to have really cracked PT, turning it into the big revenue generator we logically know it can be.

In this session – benefiting from first-hand experience from our panel of industry experts – we investigate the ways in which personal trainers can help retain members, and look at why and how personal training can increase club revenues. We explore what customers really want from personal trainers, and look at strategies to get more members to sign up for their services.

r Paul brings over 15 years’ experience to his role at Future Fit, as a personal trainer, PT manager, consultant and educator. He has created a successful PT business as well as working for some of the leading brands in the fitness industry.

Chair: Paul Swainson – head of personal training, Future Fit Re-thinking PT to deliver real returns Dipanda Vilhena - group head of Personal Training, Fitness Hut, Portugal

r

Dipanda Vilhena

How PTs and operators can maximise PT revenue Paul Swainson – head of personal training, Future Fit

r

ELEVATEARENA.COM  71

SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY 11.50–12.30

DAY TWO

Creating an experience

In this social media age of sharing everything we do, it’s no longer enough for a business to sell products. We have to create and sell Experiences with a capital E – something our customers will want to be a part of, share and talk about.

Ariana AlexanderSefre

And fitness consumers are becoming accustomed to this sort of innovation, from the proliferation of boutique studios to mass participation events a la Tough Mudder and Spartan Race. People are increasingly seeking new and exciting ways to exercise, in and out of the gym, in groups and as families.

Fitness as we once knew it is dead: if the industry wants to stay ahead of the curve, it must actively seek out ways to deliver the Experience customers are looking for.

Chair: Mark Learnihan – business development and partnership director, Active Nation Embracing the mass participation mentality Mark Learnihan – business development and partnership director, Active Nation

r

Creating unique fitness experiences Ariana Alexander-Sefre – co-founder and chief executive, Sweat and Sound

r

Josephine Hamsom

Lessons from the boutiques Kevin Yates – co-founder & CEO, TRIB3

r

13.00–13.40

Getting the most from your team

Creating a great team is vital to the success of any enterprise, but nowhere more so than in the fitness industry, where staff really are the face of your business.

A company’s success relies on employers recruiting, training – and, crucially, retaining – the very best staff. So how can we address the perennial problem of staff turnover in the fitness sector?

It relies on empowering staff to act and react in members’ best interests, to drive satisfaction levels.

It relies on creating a great team that can motivate, inspire and support customers.

And it relies on building a team that mirrors the values and culture of your business, enhancing and complementing your company mission.

This session explores how we can get the most from our staff, including the importance of strong leadership; identifies critical skills and how to train them; and looks at how staff can be developed and retained through the implementation of proper career paths.

Chair: Tara Dillon – CEO, CIMSPA Millennials & Gen X, Y and Z: Understand who you’re recruiting Josephine Hamson – director of Youth Research and Insight, Youth Sight Helping staff live and breathe company values Karen Todd – resourcing and development manager, David Lloyd Leisure Getting the most from your team Wendy Coulson - chief executive, Les Mills

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Karen Todd

SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY 14.00–14.30 r

DAY TWO

Understanding the millennial mindset

Mark Walker – marketing director, Attest

A full one-quarter of the population are millennials: a market that, given its willingness to spend a large proportion of its disposable income on wellbeing products and services, is absolutely vital to the health and fitness industry.

This session will explore trends among millennials – as well as generations Z, Y and X – uncovering what motivates them, and how their views and values differ from previous generations. We will provide an insight into how these groups behave, their habits, and how they interact in a consumer world.

15.00–16.00

Using data effectively

Gyms generate huge amounts of data every day – data that can, if properly mined and analysed, provide invaluable knowledge and insight into customer behaviours, and used to fine-tune business strategy and day-to-day operational decisions.

Yet so often that data is left dormant and untapped: a wasted resource.

This session will explore how data can be better managed, interpreted and used to enhance both the customer experience – via improved services and a deeper understanding of their needs – and the business’ bottom line.

r Mark Walker is an experienced B2B marketing leader and award winning content marketer. He is the Marketing Director at Attest, a fast-growth Market and Brand Intelligence platform.

He regularly write and speaks about all things digital, marketing and content; and he loves to learn and connect with others interested in the trends shaping our future.

Chair: Guy Griffiths – managing director, GG Fit Customer segmentation: using data to really understand customers Jon Winkle - marketing trainer, Leisure Marketing Forum

r

Kerstin Obenauer

Unleashing the potential of customised, data-based programming Kerstin Obenauer – country director UK, eGym

r

Making the right offer to the right customer Utku Toprakseven – director of sport Intelligence, 4Global and Datahub

r

Utku Toprakseven

r Guy Griffiths describes himself as a Fitness Industry Revolution Consultant. He questions the status quo, helps facilitate change, and spreads the word on member-retention initiatives that work. A regular speaker at industry events. His goal is to help more people be fitter and healthier by getting them to stick around at your club.

ELEVATEARENA.COM  73

STAND A16

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EXHIBITOR GUIDE

Action PR

Sponsor

AJ Products UK Ltd

G06

Unit 52 Chocolate Studios, 7 Shepherdess Place,

Units 19 & 20 Nimbus, Hercules Way, Farnborough GU14

London N1 7LJ, UK

6UU, UK

Tel: 020 3879 1440

Tel: +44 (0)1252 359760

Email: info@actionpr.co.uk

Email: info@ajproducts.co.uk

Website: www.actionpr.co.uk

Website: www.ajproducts.co.uk

Action PR was set up in 2010 by Cheryl Hersey and Dawn Tuckwell, experienced PR

AJ Products (UK) Ltd. is a supplier of office and

professionals with a passion for health and

workplace furniture, canteen furniture, shelving,

fitness. Having worked in busy agencies where

premises equipment and more. Established

they saw clients of all shapes and sizes come and

in Sweden in 1975, the AJ group covers 19

go through an ever-revolving door, they wanted

countries across Europe and opened in the UK in

to offer a truly specialist service in a sector they

1999. Our aim is to provide the right products at

understood inside out.

the right prices in order to be a one-stop shop for all your workplace needs. Whether a one-off order or a large refit project, AJ Products can provide

Active IQ

E35

Westminster House The Anderson Centre, Ermine

everything from project planning and design suggestions to quick delivery and installation.

AJ Products has a broad range of products that

Business Park, 9 Spitfire Cl, Huntingdon, PE29 6XY, UK

can help employees to be more active: from

Tel: 01480 482550

height adjustable desks and anti-fatigue mats

Email: businessdevelopment@activeiq.co.uk

to standing meeting tables and active chairs.

Website: www.activeiq.co.uk

With our first standing desk, the Flexus desk, we introduced a range of easy-to-use electric desks

Active IQ is the UK’s leading awarding organisation

at affordable prices so that good ergonomics

for the active leisure sector, designing qualifications

could become part of every workplace. Our

that support clearly defined career pathways. We

Modulus desks offer additional features

provide the highest quality resources, including

including dual motors and a greater range of

e-learning and free electronic lecture packs for all

motion to cater for tall users. The new addition

our qualifications, which enables training providers

to the Modulus family is the height adjustable

to deliver a positive learning experience. We offer

conference table: perfect for productive standing

a wide range of accredited qualifications including

meetings! Not only does AJ Products encourage

RQF Levels 1-5, equipping learners with the

more active work days in offices, we also support

knowledge, skills and competence they need to

gyms and sports facilities by providing changing

kick-start their careers or enhance and progress

room benches, lockers and safety matting. So

them within the active leisure sector. Active

why not come and see us at stand G06 and

IQ leads the way with dynamic fit-for-purpose

discover how we can make your workplace a

qualifications that will ensure progression to

healthier and a more productive environment?

employment and/or higher education.

ELEVATEARENA.COM î š 75

EXHIBITOR GUIDE

amplitrain GmbH

G23

Besselstraße 2-4, 68219 Mannheim, Germany

Association of Play Industries (API)

Email: mail@amplitrain.de Website: www.amplitrain.de

APPI Health Group

D24

Supporter

Rural Innovation Centre, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LG, UK

5 Wellington Road, London NW10 5LJ, UK

Tel: 024 7641 4999

Tel: 03453702774

Email: api@api-play.org

Email: info@appihealthgroup.com

Website: www.api-play.org/api-welcome

Website: www.appihealthgroup.com

The Association of Play Industries (API) is the The Australian Physiotherapy and Pilates Institute

lead trade association for the UK play sector.

(APPI) is a world leading provider of Physiotherapy

Its member companies are the UK’s leading

and Pilates Treatment, Education and Products.

providers of playgrounds, indoor play facilities,

We are committed to delivering Physiotherapy

play equipment and safety surfacing for schools,

and Pilates to as many people as we can through

local authorities, parish councils, leisure

our brilliant international partners and our onsite

attractions, holiday parks, housing developments

clinics (UK only). Our physiotherapists and master

and hospitality venues.

trainers in the APPI Pilates method are available at our UK centres for anyone to access.

Ashbourne Membership Management

ATEPAA A01

F10

Website: www.atepaa.com

Regus Centre, Blythe Valley Park, Solihull, B90 8AG, UK

ATEPAA® supplies Contract & Bespoke Furniture.

Tel: 07868649249

Its production department and design team are

Email: grant@ashbournemanagement.co.uk

located in Poland, from where its unique fixtures

Website: www.ashbourne-memberships.co.uk

go to the best spaces in Europe. At ATEPAA®, we know exactly how to develop a project,

For over 25 years Ashbourne has helped

responding to the specific needs of both sports,

hundreds of club owners in the UK and Ireland

office and hotel spaces, in order to achieve the

manage their membership payments. As well as

WOW effect!

direct debit collections, Ashbourne also supply a completely integrated club software package including access control, online joining and class bookings, epos, branded members app and KPI dashboard.

76  ELEVATE 2018 EVENT GUIDE

EXHIBITOR GUIDE

BALPPA

British Association of Leisure Parks Piers & Attractions

G44

BASES

Supporter

The British Association of Sport and Exercise Sciences Rooms G07 and G08 Fairfax Hall, Leeds Beckett

29-30 Ely Place, London EC1N 6TD, UK

University, Headingley Campus, Headingley LS6 3QT, UK

Tel: +447706945529

Tel: 0113 812 6162

Email: information@balppa.org

Email: enquiries@bases.org.uk

Website: www.balppa.org/

Website: www.bases.org.uk

The British Association of Leisure Parks, Piers &

The British Association of Sport and Exercise

Attractions Ltd Founded in 1936, BALPPA is the

Sciences (BASES) is the professional body

non profit-making Trade Association representing

representing sport and exercise sciences in the

the interests of owners, managers, suppliers and

UK. Sport and exercise science is the application

developers in the UK’s commercial leisure parks,

of scientific principles to the promotion,

piers, zoos, family entertainment centres (indoor

maintenance and enhancement of sport and

play and soft play centres) and static visitor

exercise related behaviours. BASES promotes

attractions sector. BALPPA speaks for some 300

scientific research, encourages evidence-

members, and ultimately for many millions of

based practice and develops and implements

customers every year. BALPPA’s principal aims

professional standards for the sport and exercise

are: To represent the needs and concerns of

science sector.

the industry to HM Government departments, policy-makers and influencers To promote safe practice throughout the industry To promote and defend the interests of the industry To provide

Bodygee

G29

Seestrasse 7, 3855 Brienz Berne, Switzerland Tel: +41795055920

Members with advice, information and services

Email: contact@bodygee.com

to encourage best practice within the industry.

Website: www.bodygee.com

To support the sharing of ideas, professionalism and profitability through networking, sector sub

3D Body Tracking with Bodygee (Switzerland).

group meetings and an online forum. To act as an

With our solution your clients track the

authoritative source of information concerning the

transformation of their body in real 3D, what

industry to the media and other opinion formers.

keeps them motivated during a programme and provides facts regarding their results. Our system consists of a handheld 3D scanner, a web application for coaches and a mobile app for end users. Your benefit? We make the success of your trainings visible! Analysis system, counseling tool or marketing instrument - you get a more attractive studio concept. We look forward to welcoming you at our booth. Bodygee - track your body transformation in 3D.

ELEVATEARENA.COM  77

EXHIBITOR GUIDE

Bodystat Limited

A12

Ballafletcher Road, Cronkbourne, Douglas, Isle of Man IM4 4QJ, UK

years. The dynamic, energetic but most of all FUN workout has taken the nation by storm with over 50,000 people of all shapes, ages and sizes bouncing every week. The workouts consist of

Tel: 01624-629571 Email: info@bodystat.com Website: www.bodystat.com

an intense, low-impact H.I.I.T cardio section,

Measuring body composition is now even easier

and a strength and tone section so the whole body

with Bodystat®’s new Touch Screen 1500

is targeted – all without any impact on your joints.

body composition analyser. Using the latest in

For more information visit www.boogiebounce.com

bioelectrical impedance technology and electrodes

and find out how you can be a part of the workout

specifically calibrated to the Bodystat®1500

that is taking the whole world by storm.

choreographed to motivational, energetic music

Touch Screen, it is even quicker to measure body fat, muscle mass, dry lean (pure muscle) and hydration. Bodystat Tests take only a few seconds, the subject is lying down and electrodes placed on the hand and foot. Input data of weight, height,

Borer Data Systems Ltd

A30

4 Winnersh Fields, Gazelle Close, Winnersh, Berkshire RG41 5QS, UK

age and gender are added and the measurement

Email: info@borer.co.uk

takes seconds to calculate your body composition,

Website: www.borer.co.uk

including BMI, Basal Metabolic Rate, estimated average daily calorific requirements, waist/hip ratio

Borer Data Systems is a UK developer and global

as well as individual normal ranges. All results

supplier of cutting-edge Access Control and

are immediately shown on the colour touch

Security solutions. Borer’s success and experience

screen for ease of reference. Bodystat provides

spans over 40 years. Our strength lies in the

accurate, medically graded equipment to assess

innovation and delivery of integrated security

your fitness levels and track the changes within

solutions which are scalable and can operate

your body composition. For more information on

across multiple sites and different geographical

body composition and to see the new device in

localities. Our technologies combine software

action, visit us at Elevate on stand number A12.

and hardware to provide complete solutions at

Alternatively visit our website: www.bodystat.com

a reasonable cost. We use biometric fingerprint

and online shop: www.bodystat.com/shop or call

authentication to control access through doors,

us now on: 01624-629571.

turnstiles and gates for single or multiple sites.

Boogie Bounce

H20

3 Coleshill Street, Sutton Coldfield B72 1SD, UK Tel: 01213541190 Email: insya@boogiebounce.co.uk Website: www.boogiebounce.com

Boogie Bounce are the industry leaders for mini trampoline fitness and have been for over 21

78  ELEVATE 2018 EVENT GUIDE

Access control can be combined with staff attendance recording, visitor reception, CCTV monitoring and the building security managed using site maps and graphical floor plans.

EXHIBITOR GUIDE

((BOUNCE))

F09

17 Perry Road, Harlow, Essex CM18 7NR, UK Email: bounce@bouncefitbody.com Website: bouncefitbody.com

((BOUNCE))™ is a fun, friendly & fierce group fitness company on mini trampolines. Formally known as rebounding, NASA called it the “most efficient, effective exercise yet devised by man.” But wait till you see what they’ve done

unimpeachable standards of training and good practice. The Association runs annual audits and industry-specific training programmes for staff within Member companies to ensure that rigorous protocols are followed in providing service and product excellence. Conferences and other events, training, research and communication material ensure that all members are up to date with current best practice. Those who fall short do not remain as Members, providing a guarantee of quality to those using and procuring coolers.

to the workout now… Putting a fresh spin on traditional rebounding, their unique dance-based choreography sets ((BOUNCE)) apart. Kimberlee Perry started ((BOUNCE))™ just over two years ago with eight trampolines in one small studio.

Combining her extensive dance background with her exercise to music qualifications, Kimberlee

BUCS

Supporter

20 - 24 King’s Bench Street, London, SE1 0QX, UK Tel: 020 7633 5080

wanted to create a class that was primarily about

Email: info@buc.org.uk

having fun while staying active. “Plus, you can’t

Website: www.bucs.org.uk

take yourself too seriously whilst jumping on a trampoline.” Now with over 150 studios in the UK,

British Universities & Colleges Sport (BUCS) is the

Ireland, Australia & New Zealand, 200+ instructors

national governing body for Higher Education (HE)

and 26,000 spaces booked per month,

sport in the UK, a membership organisation, and

((BOUNCE))™ is rapidly expanding!

a company limited by guarantee with charitable status, and our vision is simple, to create the best university sport experience in the world. We

BWCA

support and promote the lifestyle and educational

Supporter

benefits to communities and individuals of

British Water Cooler Association

taking part in sport, and provide outstanding

PO Box 80, Knebworth, Herts SG3 6XN< UK

opportunities to all students to engage in sport

Email: info@bwca.org.uk

and related activity in higher education. We

Website: bwca.org.uk

deliver more than 50 sports, including everything

The British Water Cooler Association (BWCA) represents the main companies and consultants engaged in supplying and distributing water coolers. It promotes healthy hydration through water coolers which deliver calorie-free hydration in a way that is cost-effective, convenient and sustainable. The Association’s key role is to ensure safe, hygienic hydration. BWCA Members are carefully selected and audited, not just at the time of joining, but regularly. This ensures

from archery to ultimate to almost 170 member institutions (now including some FE Colleges), comprising a busy league programme of over 5800 teams and over 120 championships events every year.

ELEVATEARENA.COM  79

EXHIBITOR GUIDE

Certikin

C11

ClarityLive Leisure

H14

Witan Park, Avenue 2, Station Lane Industrial Estate,

Omnico Group, 200 Cedarwood Crockford Lane,

Witney, Oxfordshire OX28 4FJ, UK

Chineham Business Park, Basingstoke RG24 8WD, UK

Tel: 01993 777200

Tel: 07786837285

Email: enquiries@certikin.co.uk

Email: jshannon@omnicogroup.com

Website: www.certikin.co.uk

Website: www.clarityliveleisure.co.uk

As well as being the leading supplier of wet leisure

ClarityLive Leisure is a specialist provider of

and water treatment equipment in the UK, Certikin

integrated POS and leisure management software.

are also a major manufacturer and innovator

Leisure operators and owners are essentially

with the brand being synonymous with premium

facing one challenge – how to effectively and

quality. We hold in stock over 8,000 product lines

efficiently manage their business; be that serving

for both domestic and commercial pools as well

their members or visitors, booking their activity

as products for wellness, spas, water park slides

or helping them to plan ahead by providing the

and play equipment. OC-1 Filtration Media is our

services they need to help meet their requirements

revolutionary British manufactured water filtration

i.e. crèche or holiday club facilities for children. At

system which replaces current media such as

ClarityLive we’ve been helping our clients serve

sand or glass. It works through settlement as

their customers for over 30 years. We provide

opposed to entrapment which allows greater

integrated POS, comprehensive bookings, course

flows, enhanced debris collection and most

management, reporting, membership management

remarkably, significantly reduces energy costs.

and business intelligence. ClarityLive Leisure provides a versatile platform for your business. This can be anything from multi-site leisure centres, health and fitness clubs to golf clubs, spa retreats,

CIMSPA

campsite bookings and museums. By using

Lead Supporter & Central Hub

The Chartered Institute for the Management of Sport and

ClarityLive you will be able to provide a high level of service to your customers whilst optimising your

Physical Activity, SportPark, Loughborough University,

resources. Visit us at stand H14 to see what we

3 Oakwood Drive, Loughborough, Leics. LE11 3QF, UK

can do for your business.

Website: www.cimspa.co.uk

Launched in 2011, CIMSPA is the professional development body for the UK’s sport and physical activity sector. CIMSPA has been awarded chartered status by the Privy Council, which came into effect at the start of January 2012. CIMSPA provides leadership, support and empowerment for professionals working in sport and physical activity and a single unified voice for the sector.

80  ELEVATE 2018 EVENT GUIDE

EXHIBITOR GUIDE

Clip’n Climb

G16

Entre-Prises, Eden Works, Colne Road, Kelbrook,

all below features: • Non Member Bookings • Stock Management at Head Office

Lancashire BB18 6SH, UK

• Recurring Concession Top-Ups

Tel: 01282 444800

• Multiple Access Control Servers Support

Email: infouk@entre-prises.com

• Member Transfer

Website: clipnclimb.biz/en

• 3rd Party Email Integration - Mail Chimp Creator of climbing walls for the last 30 years.

• Any Frequency Payments

Established in 1985, Entre-Prises is a pioneer

• Online Membership Agreements

in the climbing wall industry, designing,

• Member Management

manufacturing and installing bespoke solutions for

• Class Management

the sport of climbing throughout the world.

• Comprehensive Reporting

From teaching walls to complex structures for

• SMS, Email and Mail Management

international competitions by way of military

• Retail Management

training walls, our technologies cater for every

• Front Desk Administration

environment, every climber, and every climbing

• Cloud Solution

discipline. Entre-Prises is constantly developing

• Access Control Integration

new products and services to meet its customers’ increasingly ambitious requirements. Some of the products we currently boast are Climbing Walls, Clip ‘n Climb, Valo Climb, Caving Systems, Climbing Accessories/Equipment, Maintenance

CMS Danskin Acoustics

H05

Unit 2 Lyncastle Road, Warrington WA4 4SN, UK Tel: 01925 577711

and much more. We work in partnership

Email: info@cmsdanskin.co.uk

with many associations, athletes and health

Website: www.cmsdanskin.co.uk

professionals, paying particular attention to the ergonomics and performance of our products,

CMS Danskin Acoustics is a market leader in

and we actively support the development of

the supply and specification of a wide range

our sport while respecting people’s rights and

of Acoustic Flooring, Industrial, Reverberation,

protecting the environment.

Anti-Vibration and Sports Flooring products.

When it comes to Gyms and sports flooring our

Clubware

F45

2nd Floor, Rockwood House, 9-17 Perrymount Road,

experts are on hand to provide advice on the specification of a wide range of specialist acoustic and vibration control systems if our standard

Haywards Heath RH16 3TW, UK

sports flooring can’t achieve the necessary sound

Tel: 0333 2020197

reduction – balancing performance, aesthetics

Email: sales@clubware.co.uk

and budget.

Website: www.clubware.co.uk

Make Clubware your facility management software choice! Gym management software designed for gyms, PTs and martial arts schools Version 4.3 has just been released and includes

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Codelocks

H12

Concept Corporate Interiors F12

Albury Way, Greenham Business Park, Newbury,

Keystone House, Boundary Road, Loudwater

Berkshire RG19 6HW, UK

High Wycombe, HP10 9PN, UK

Tel: +44 (0) 1635 239645

Tel: 01628 551 860

Email: sales@codelocks.com

Email: chris.wakefield@concept-group.org.uk

Website: www.codelocks.com

Website: www.concept-group.org.uk

Codelocks designs and manufactures a wide

Concept has been in business since 1992 and

range of innovative, standalone keyless door,

has experienced consistent, organic growth. To

locker and cabinet locks for organisations that

date we have created millions of sq’ft of inspiring

need to control access within their buildings.

spaces for some of the UK’s most prestigious

The product range includes stylish push-button

brands in the Commercial, Health and Leisure and

mechanical locks, digital electronic and wireless

Restaurant sectors We develop the initial design

‘smart’ locks that are easy to manage and can be

brief to cover undertaking a detailed survey and

operated using a keypad, card and smartphone.

developing the project design. Our design team

Convenience is at the heart of all of Codelocks’

then create your space using current trends and

products. KitLock, a brand of Codelocks, is

bespoke finishes tailored to you. You’re in safe

a convenient and stylish digital alternative to

hands with our experienced project managers and

traditional key-operated locker locks. Cabinets

teams who have years of industry knowledge. We

and lockers in any setting, including gyms,

project manage the fit-out and we can integrate

leisure centres, fitness facilities and spas, can

with specialist third party suppliers. We always

be opened using a keypad code, eliminating the

use durable products, materials and finishes and

inconvenience of coins, keys and wristbands.

we have access to volume discounts We are

Our user-friendly approach enables building and

passionate about what we do. We have a huge

facilities managers to have complete control

amount of interest in the success of your business.

over who is entering and exiting. The locks are

Our team have specialists within our sector and

cost-effective, easy to fit and programme, can

we can help review equipment requirements and

be retrofitted and do not require complex wiring

placement of equipment in your new space. We

or external power. We offer full access to expert

complete in the most effective timescales. We

technical advice and customer support. www.

create a design tailored to your brand guidelines.

codelocks.com

We craft a space that stands the test of time. We take your investment very seriously.

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Concept2

F03

3 Central Court, Finch Close, Lenton Lane Industrial

Cranlea Human Performance Limited E08

Estate, Nottingham NG7 2NN, UK

The Sandpits, Acacia Road, Bournville, Birmingham B30

Tel: 0115 9340140

2AH, UK

Email: info@concept2.co.uk

Tel: 0121 472 0361

Website: www.concept2.co.uk

Email: david@cranlea.co.uk Website: www.cranlea.co.uk

Concept2 has been making innovative products

Celebrating over 50 years of business, Cranlea

since 1976. As well as the Concept2 Indoor

Human Performance are proud to work with some

Rower, the world’s best-selling rowing machine,

of the finest manufacturers in the World. Not only

we also make the Concept2 SkiErg, a cross-

have we worked with Woodway treadmills for over

country ski trainer, and the latest addition to our

25 years, we also have long standing relationships

family of sport-based ergometers, the Concept2

with industry leaders such as Cortex Biophysik

BikeErg. When you choose Concept2, you invest

GmbH, Lode B.V. and Seca Measuring Systems.

in a legacy of excellence.

With a strong background in providing the very best products being widely used in UK Sports

Core Health & Fitness

E06

Unit 4, The Gateway Centre, Coronation Road, Cressex

Science and Elite Performance Centres, we have now bought this experience into the UK Health and Fitness industry. We are very excited to be

Business Park, High Wycombe HP12 3SU, UK

working with Elevate and look forward to what will

Tel: 01494 688260

be a fantastic couple of days.

Email: uksales@corehandf.com Website: www.corehealthandfitness.com

When you set out to build something, the finished product is only as strong as its foundation. So when Core Health & Fitness brought together fitness brands from all corners of the industry, we settled for nothing but the best. Star Trac.

CSP Network

Supporter

SportPark, Loughborough University, 3 Oakwood Drive, Loughborough LE11 3QF Website: www.cspnetwork.org

StairMaster. Nautilus. Schwinn. Four iconic brands that pioneered entire categories, and

The CSP Network is a nationwide network of

whose machines are still the ones members

44 locally based strategic organisations, known

ask for by name. Today, we’re committed to

as County Sports Partnerships (CSPs) that

continuing the tradition that started decades ago

are committed to Improving Lives by Growing

— and that’s greatness you can feel good about

Grassroots Sport and Physical Activity. In order to

building on. BUILD ON GREATNESS

address worrying levels of inactivity in our society, tackle the stubborn inequalities that still exist in sport, and maximise the social and economic impact of sport and physical activity, CSPs adopt a whole system approach where we seek to create the conditions for success locally and

ELEVATEARENA.COM  83

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make physical activity everyone’s business. CSPs

stay longer. You can leave us to collect your Direct

do this by creating an in-depth understanding of

Debits, while you concentrate on running – and

the needs of their communities, seek to influence

growing - your business.

policy and secure investment into the sector, support the development of a welcoming and inclusive workforce and broker cross sector partnerships and impactful programmes.

DNAFit

D23

71 Central Street, London EC1V 8AB, UK Website: /www.dnafit.com

Debit Finance Collections

F44

16 Davy Avenue, Knowlhill, Milton Keynes, MK5 8PL, UK

DNAFit is a wellness genetics company which matches both ordinary individuals and elite

Tel: 01908 422 000

sportspeople to the diet, nutrition and fitness plans

Email: ivan.stevenson@debitfinance.co.uk

that best suit their DNA. Since 2013, it has helped

Website: www.debitfinance.co.uk

people globally make better informed decisions around their diet, nutrition and fitness goals. In

DFC are a leading direct debit collection company,

April 2018, DNAFit, was awarded two highly

providing cash flow solutions to happy clients

coveted Queen’s Awards for Enterprise 2018,

from all over the UK. We do more than simply

receiving both the Innovation and International

collect your subscriptions, we pride ourselves

Trade awards in the newly unveiled honours

on our ability to deliver an outstanding service

list in celebration of Her Majesty the Queen’s

and fantastic value for money. Having worked

92nd birthday. DNAFit was recently announced

extensively within the leisure industry, we can say

as extended partners of the Egyptian Football

that our input has been paramount in helping a

Association ahead of the upcoming FIFA World

large number of leisure providers continually grow.

Cup. Every member of the Egypt squad, including

Our desire to incorporate the latest technology

Liverpool’s Mohammed Salah uses DNAFit’s

into each and every aspect of our business means

genetic tests to inform their individual player

that we can proudly provide unprecedented

training and diet plans, creating arguably the most

customer service, along with total transparency.

hyper personalised approach to sports science of

The result is clear pricing and no hidden extras.

any nation at the FIFA World Cup.

With DFC you can expect more billing, greater credit control and increased compliance. Our in-depth reporting and analytics will give you an

Dongguan Berson Plastic Flooring Co. Ltd

D20

insight into your best paying members, alongside opportunities for improved collection rates. Our

South Lake Rd, Zhongtang Town, Dongguan City,

team removes the stress of collecting payments

Guangdong Province 523200, China

so you can spend more time adapting your

Tel: +86 769 21683609

membership rates and facility usage in a way that

Email: sales1@bsrubberflooring.com

suits your business model - with the information

Website: www.bsrubberflooring.com

we give you. At DFC, we do more. Above all, we will always go out of our way to deliver on our

Berson specialises in manufacturing and selling

promises. Our mission is to help you improve your

quality rubber flooring. Our product range includes

relationships with your customers so that they

commercial and gym flooring, sports underlay,

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EPDM sports surface, acoustic underlay, rubber interlocking, rubber tiles. We strive to meet and exceed your expectations by offering you innovative, environmental-friendly, safe and

eGym

D10

Sponsor

durable products.

Medius House, 2 Sheraton Street, London W1F 8BH, UK

Dyaco UK Ltd

E10

Fairbourne Drive, Atterbury, Milton Keynes MK10 9RG,

Tel: +44 (0)203 701 4267 Email: sales@egym.co.uk Website: www.egym.co.uk/business

UK Tel: 0800 0293865

eGym is the gym navigation system to customer

Email: uk-info@dyaco.com

success, designed to support all club members

Website: www.dyaco.co.uk

to reach their bespoke training goal, whether that be Muscle Building, General Fitness,

Dyaco UK Ltd offers a versatile range of world-

Weight Loss, Athletic, Body Toning or Health.

class commercial, medical and home fitness

Customers are demanding better experiences

equipment with brands including Spirit Fitness

from their gyms. That’s why eGym has developed

and Johnny G. We cater for all markets, aiming

a cloud-connected solution which delivers

to be at the cutting edge of developments in

guaranteed fitness results for gym members and

the industry to react accordingly and provide

higher profits for owners. eGym’s ‘intelligent’

operators and gym users with the equipment

strength equipment with its most advanced

they need and want. Elevate will see the

training software creates an unrivalled level of

official UK launch of our UFC (Ultimate Fighting

individualised, progressive training programmes

Championship) equipment. Dyaco holds the

for all target groups. The ultra-advanced

global licence to manufacture and distribute UFC

software solution introduces three new training

branded Kombat and fitness equipment in both

methods - Adaptive, Isokinetic and Explonic -

professional and retail markets. With over 300

automatically applied to deliver results, fast. In

million fans worldwide, our products will enable

addition, eGym’s Trainer App and Fitness App

customers to capitalise on the popularity of mixed

for members support the optimal customer care

martial arts and one of the most popular brands

and member motivation on the gym floor. eGym’s

in the world. The components within Dyaco’s

network of connected partners to the eGym ONE

UFC offering comprise: UFC Ultimate Kombat

platform is growing. Selected partners Precor,

– Commercial combat training equipment and

InBody and ClubRight will join eGym on the

accessories, including UFC branded gloves and

booth along with Netpulse, recently acquired by

punchbags. UFC Ultimate MXS (Strength Series)

eGym, to showcase the benefits of creating a truly

– Commercial selectorised strength and plate

connected workout environment. eGym will also

loaded machines, plus benches. UFC Ultimate

be introducing its new SmartStart cardio software

Training – Functional Training Rigs, free weights

solution, which enables eGym ONE cardio

and accessories.

partners to utilise eGym’s easy-to-use, fun and motivating software on their cardio machines.

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Eleiko

F08

Fitech UK

A17

Klastorpsvägen 18, 302 62Halmstad, Sweden

Unit 7, Mountbatten Business Park, Millbrook Road East,

Tel: 07816757644

Southampton, SO15 1HY, UK

Email: sarah.burgess@eleiko.com

Tel: 0118 324 0061

Website: www.eleiko.com

Email: sales@fitech.co.uk Website: www.fitech.eu

As one of the oldest fitness companies, Eleiko is a testament to the stability gained from

Fitech are the leading providers in medical and

being a family business. We have maintained

wellness tools for health professionals. Our clients

our authenticity, never wavering from the goal

include the NHS, Leisure Industry, Occupational

of producing outstanding strength equipment

Health, Health & Wellbeing Companies,

and established trust with customers and

Educational Facilities and Uniformed Services.

Eleiko users along the way. We are driven to

We specialise in several key areas: Health

produce products, provide services, and create

Assessing Software: fitechv6.com Approved

experiences for all those involved in gaining and

Training Medical Equipment Fitness Assessing

growing strength around the world. We build

Equipment Fitechv6.com is a globally endorsed

upon our 6-decade legacy in weightlifting, fuelled

online health platform delivering clinically and

by our unwavering commitment to innovation,

academically endorsed assessment protocols to

quality and performance to develop the future of

health professionals. V6 is designed to enhance

strength training; creating products that push the

and add value to a clinical consultation process,

boundaries of performance and unlock human

occupational health surveillance and fitness

potential, products that build strength on and

testing. It also provides the subject with a ‘jargon’

off the lifting platform and enable outstanding

free health appraisal report with next steps for

performance in sports and in life.

self-improvement.

Embers Aquatics

C14

FitQuest

G14

MIE Medical Research Ltd, 14 Charter House SQ,

Dobcross Village Store, The Fold, Dobcross, Oldham OL3

London, EC1M 6AX , UK

5AN, UK

Tel: 020 7518 7323

Email: info@embersaquatics.com

Email: info@miefitquest.com

Website: www.embersaquatics.com

Website: www.miefitquest.com

Embers Aquatics is shaking up exercise classes

FitQuest provides state of the art solutions for

in the pool. New range of exercise classes to

fitness measurement, body composition analysis

deliver in the pool; creative, diverse, effective

and tracking, which can be used by gym goers

and fun. Working with industry leaders we are

to assess their own progress, personal trainers

bringing RLSS branded classes to the water with

and coaches to support their clients and as an

endorsed training. 80% of venues have branded

engagement tool and tracker for operators. Our

classes in the studio so why not bring the same

online ecosystem moves member engagement

high standards to the pool? Plus 20% profits go

into a new age for operators providing data

to international water safety initiatives.

driven analytics to support goal achievement.

FitQuest accurately measures incremental

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changes in fitness and body composition over

Originally based on the seven key principles of

time using an advanced measurement platform

the Bagot Stack system, classes are a fun but

with a user-friendly touch screen and computer

functional workout – giving greater flexibility and

interface. Technology from biomechanical

strength to major muscle groups in an aerobic

research labs, normally only available to elite

workout with body alignment. FLexercise is a

athletes, is available to all gym goers in an easy

progressive exercise system, meaning anyone can

to use package. FitQuest sets new standards

join any time and it is suitable for all abilities.

in human performance measurement with over 30 years’ experience of supporting some of the world’s leading universities and sports scientists. #HowFitAreYou?

FLexercise

Funky Fit Virtual

A22

Watford, UK Email: fit@funkyfitvirtual.co.uk

G03

c/o Unit 14, Graylands Estate, Langhurstwood Rd,

Website: www.funkyfitvirtual.co.uk

We are an online virtual race company rewarding

Horsham, West Sussex, RH12 4QD, UK

you with medals for completing a virtual race. We

Tel: 07880917353

all have busy lives and sometimes aren’t able to

Email: hello@fl-exercise.com

take part in races because it’s too far or you can’t

Website: www.fl-exercise.com

make the date. The distances can be completed by anyone of any age at anytime and they receive a

FLexercise - Flexible, Friendly Fitness Classes. One

bespoke medal upon completion of the challenge

of the first group exercise classes set-up in the UK,

once the evidence of completion has been sent

offering both teachers and members a rewarding

in. A portion of the sales from each race goes to

experience. Level 3 FLexercise teacher training

a selected charity for that race. Get fitter and help

is not only about delivering fun friendly fitness

raise money for charity with Funky Fit Virtual, we

sessions for any age but works particularly well

have miles races, km races and steps challenges

with active older adults and those who are new to

for all.

exercise. The course builds personal confidence to motivate and educate class members so that they want to keep coming back week after week.

FLexercise offers a rewarding career with the

Gantner Electronics Ltd.

G20

Westwood House, Annie Med Lane, South Cave, Brough HU15 2HG, UK

support of a nationally accredited organisation,

Tel: +44 1245 69 75 88

friendly support and CPD FLexercise offers L3

Email: info-uk@gantner.com

training including eLearning, face to face training

Website: www.gantner.com

days, tutor support, first year free teacher affiliation fee, new class set-up bursary, first year insurance

GANTNER Electronic is the market and technology

included, discounts on PPL teacher development,

leader in contactless access control, check-in,

practical and business resources and CPD courses

electronic wardrobe locking solutions and cashless

FLexercise is a wonderful, fun and effective

payment applications for the global leisure industry.

exercises set to music and enjoyed by all ages,

GANTNER supplies a multi-functional system from

shapes and abilities. The all round fitness formula

a single source, from SMART cards to readers

improves everyday flexibility and strength with

and control devices and the hardware solutions for

posture and core control at the centre of classes.

membership administration.

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GatorTail

A28

Glofox

E36

10-12 Exhibition Road, London SW7 2HF, UK

Unit 7, Sandyford Business Centre, Blackthorn Road,

Tel: 0203 870 4979

Sandyford Industrial Estate, Dublin 18, Ireland

Email: nazia@gatortail.co.uk

Tel: +44 -2-071-838246

Website: gatortail.co.uk

Email: sales@glofox.com

Gerflor

F11

Website: www.glofox.com

At Glofox we help gyms and fitness studios

Wedgnock Housem, Wedgnock Lane, Warwick ,

worldwide with our complete online solution

Warwickshire CV34 5AP, UK Tel: 01926 622600

for membership management, class bookings

Email: contractuk@gerflor.com

and online payments. Glofox is a multi channel

Website: www.gerflor.co.uk

platform that will allow you to engage with your members via email, social and also offers a

Gerflor have been delivering sports wellness since

branded mobile app for you and your members.

1947 and are a trusted partner in the fitness world,

At Glofox we want to help you to save time,

supplying flooring solutions for all areas of a fitness

drive member retention and ultimately grow your

facility offering users optimum safety, comfort

business? and your revenue all while delivering

and performance. With over 70 years’ experience

a member experience that matches your brand.

Gerflor’s flooring ranges combine technical and

Why not stop by booth E36 and meet our team

design characteristics with stunning looks, the

for a demo.

durable solutions stand the test of time in heavy traffic environments. This is a direct result of quality products delivering superior performance every time. The collection of sports and fitness products produced by Gerflor are the ideal solution for

GoCardLess

G42

Sutton Yard, 65 Goswell Rd, London EC1V 7EN, UK Tel: 020 8338 9537

several key areas within any sports or fitness facility

Email: borja@gocardless.com

and can include aerobics and classroom areas,

Website: www.gocardless.com

personalised training zones, free weights areas and fitness and cardio vascular spaces, together with

Let GoCardless take the pain out of payments

reception areas and changing rooms.

and do your heavy lifting. We make it easy

Giant Peach

H02

Top Floor Suite, 67 Wingate Square, Clapham Common,

for gyms and fitness clubs to take recurring payments from their members via Direct Debit.

The GoCardless digital Direct Debit solution

London SW4 0AF, UK

offers a simple, flexible way to reduce admin

Tel: 0207 060 9272

time by automating your payment collection

Website: www.giantpeach.agency

with Direct Debit. We offer a hassle-free, flexible

Creating beautiful, intuitive websites is just one

customer-focused payment solution, meaning

piece of the puzzle. We use our expertise in

you can spend more time with your members

all things digital to help brands become more

and less time worrying about cash flow. And

successful. Strategies that drive growth, content

it’s incredibly cost effective too with transparent

that connects and ecommerce that converts

volume based pricing with no minimum fees. It’s

visitors to loyal fans.

quick to get started by using our world-class

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API or our off-the-shelf integrations with leading club management and fitness software, including

GRYPiT Ltd

G07

Glofox, Virtuagym, OpenPlay, and ClubRight. We

Stakerfields Farm, Staker Lane, Mickleover, Derby DE3

have over 30,000 customers processing over

0DJ, UK

£5 billion including The Fitness Space, Les Mills, British Military Fitness and 3-1-5 X-Force. Take control of your payments and visit us today at stand G42.

Tel: +44 (0) 1332 549753 Email: sales@grypit.com Website: www.grypit.com

Unveiled at the event is the latest generation in the GRYPiT portfolio, including biceps and

The Great Branding Company

triceps rope handles, field-tested in gyms to wide

G09

acclaim. Designed, engineered and made in Britain, GRYPiT handles have introduced an era

Units 26 & 27 Ribocon Way, Progress Business Park,

of ergonomic precision into training with cable

Luton, Bedfordshire, LU4 9UR, UK

equipment, delivering a safe, scientifically sound

Tel: +44 (0) 1582 496100

alternative to traditional steel handles. GRYPiT

Email: sales@greatbranding.co.uk

handles are manufactured in resilient, hygienic

Website: greatbranding.com

polymer and ensure the hands are correctly and comfortably positioned for optimum efficiency

The Great Branding Company is known for

during exercise. The ergonomic design ensures

delivering world renowned excellence for sports,

wrists are neutrally positioned during training

leisure wear and promotional merchandise.

to reduce risk of compression injury, limiting

Boasting an enviable customer roster which

likelihood of grip and muscle fatigue. Specified

has seen the UK based company produce

by national fitness and leisure operators such as

merchandise for the UEFA Champions League,

Edinburgh Leisure and DW Fitness, the GRYPiT

UEFA Europa League and the FIFA World Cup.

range is available in sets or singly. Call us on

Whether it’s an off the shelf or fully bespoke

01332 549753.

product, we always seek to enhance each and every deliverable. The Great Branding Company provides outstanding quality with an unrivalled international reputation for innovation, flexibility,

Gympass UK

D21

1st Floor, WeWork, 115 Mare St. London E8 4RU, UK Tel: 0203 868 7759

fast delivery and competitive pricing. We have a

Email: elevate2018@gympass.com

multi-award-winning studio, which allows us to

Website: www.gympass.com/uk/become-a-partner

take your concept to design whilst guaranteeing the end product delivers over and above

Join our mission in defeating inactivity. We

expectation. Great Branding has a global supply

partner with companies to dramatically increase

chain with a strong emphasis on factories, which

the number of active people amongst their

are fully compliant to the most stringent SOE

employees. We connect your gym or health club

standards and comply with rigorous Ethical and

to these employees to increase your corporate

Corporate & Social Responsibility policies.

member base and revenue. Gympass is a discovery platform that empowers companies and people to have a healthier life and find an activity they love.

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HaB Direct

A51

Northfield Road, Southam, Warwickshire, CV47 0FG, UK Tel: 01926 816100

finance requirement you have from assisting you to secure the lease of the new building right through to arranging funding for all the fit out and

Email: enquiries@habdirect.co.uk

equipment. Halo takes the hassle out of finance

Website: www.habdirect.co.uk

so you can focus on service.

leader for delivering: Innovative & Best in Class:

Hangfast Adventure Engineering

Performance Testing; Monitoring & Research

Unit 4, Castlefields Industrial Estate, Crossflatts, Bingley,

products, World Class: Strength & Conditioning

West Yorkshire BD16 2AG, UK

Training products. Exclusive brands include:-

Tel: 01274 510448

r POWERbreathe K5 with Breathe-Link S/w - a

Email: john@hangfastadventure.com

HaB Direct has the reputation of being the market

“Gold Standard” – Time Efficient, Performance Training r POWERbreathe Altitude Systems (PBAS) PBAS utilize newly developed leading edge technology

Website: www.hangfastadventure.com

Harlands Group

F40

Rockwood House, 9-17 Perrymount Road, Haywards Heath, West Sussex RH16 3TW, UK

r h/p/cosmos treadmills

Tel: 01444 449157

r Monark cycle; ergometers for testing,

Email: sales@harlandsgroup.co.uk

performance training & rehab

G10

Website: www.harlandsgroup.co.uk

r Zephyr Performance Systems, global leader in real-time physiological, biomechanical

Harlands process the largest amount of leisure

monitoring

memberships in the UK and Euro-zone - over

r CET CryoSpa market leading ice baths for aiding recovery

1.7 million Direct Debits each month. Not only do we process the payments, we can completely

Other HaB Direct Exclusive brands @Elevate18

manage these memberships via our customer

include: EKF Lacate Scout +, Biosen; Zebris;

service centre, dealing directly with your members

Lactate Pro 2;Tanita HaB are trusted by suppliers,

queries, arrears payments and debt recovery if

providing renowned industry leading customer

required. The fastest growing companies in our

support.

industry work with Harlands for 3 main reasons:

Halo Corporate Finance Ltd G02 Unit 5, Newhouse Business Centre, Faygate

1. To maximise income on each membership sold: Harlands will improve your credit control process to ensure the maximum revenue is

Horsham RH12 4RU, UK

collected according to your brands specific terms.

Tel: 0203 872 4945

2. Slick online joining: Harlands can build an

Email: Georgep@hcfl.co.uk

online joining solution to suit your website and

Website: www.hcfl.co.uk

sales process for signups both in and out of the club. Our solution will adapt so any device can

Halo provides financial solutions to assist

be used for membership signup - Tel/laptop/

customers in acquiring equipment without delay,

tablet/kiosk. 3. Reduce internal administration:

within budget, and without using existing banking

time/cost and improve your customer service.

facilities. Our aim is to offer a solution to any

Harlands deal with all payment processes related

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to Direct Debits. Too many companies are reliant

and changing models of care, hdm covers

on 1 or 2 key people for their main source of

government strategy, estates management,

income - your processes will be more future proof

cutting-edge interior design, and technical insights

and more flexible with Harlands. Integration with

into M&E, as well as showcasing innovative new

your software provider: Harlands have the ability

products for the healthcare environment. Regular

to integrate with your software to ensure the

comment from architects and analysts shows

appropriate synchronization between your internal

how all this fits together to improve the efficiency,

CRM and payments. New: Sales Generator

accessibility and quality of the patient experience.

Our cloud based prospect management tool

For more details please contact: Leslie de Hoog

allows gyms to manage their sales process/

on leslie@stable-media.co.uk or 0208 288 1080.

communications better and sell more.

www.healthcaredm.co.uk

Health Club Management

D07

Healthcheck Services

F46

Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5

Unit 5 Loaland Business Centre, Maritime Close

1DJ, UK

Medway City Estate, Rochester, Kent ME2 4AZ, UK

Tel: +44 (0)1462 471909

Tel: 01634 296234

Email: janwilliams@leisuremedia.com

Email: kevinwood@healthcheckservices.co.uk

Website: www.healthclubmanagement.co.uk

Website: www.healthcheckservices.co.uk

Health Club Management magazine carries

Healthcheck Services supply a full range of fully

the latest news and information about the

automatic, stand-alone health monitors measuring

health and fitness market. Our readers are

BMI, Body Fat composition and Blood Pressure.

owners, operators, investors and suppliers of

Body metrics include Weight, Height, Body Fat

all types of health and fitness facilities in the

%, Total Body Water %, Muscle Mass, Physique

private, public and trust sectors. Health Club

Rating, Bone Mineral Mass, Basal Metabolic Rate,

Management is supported by a website â&#x20AC;&#x201C; www.

Metabolic Age, BMI and Visceral Fat. We provide

healthclubmanagement.com, a weekly e-zine and

the perfect solution for public and private fitness,

a handbook. A digital version of the magazine can

health and leisure operators as well as elite sports

be viewed online each month at www.health-

teams and universities including cloud based

club.co.uk/digital, while a free pdf subscription is

multi-platform access for accessing and tracking

available at www.leisuresubs.com

measurement data. The flexible modular design

Healthcare Design & Management

allows for a wide range of customer payment

G46

methods from contactless card payment, cash and bespoke payment solutions such as

Tel: 0208 288 1080

membership and loyalty cards. The very latest

Email: leslie@stable-media.co.uk

Corevue model brings you fast, accurate body

Website: www.healthcaredm.co.uk

composition results using the latest advanced bioelectrical impedance analysis technology. This

hdm is an exciting magazine for professionals

gives you a true indicator of your inner health and,

involved in the planning, design, construction

when monitored over time, can show the impact

and management of healthcare buildings.

of any fitness regime or weight loss programme.

Against a backdrop of new operating frameworks

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Hippo Leisure

A08

Unit 18, Estover Road, Plymouth, Devon PL6 7PY , UK Tel: 01752 771740

technologies including access control, smart cards, data, and IP telecoms. We’re also the UK’s number one integrator of virtual fitness and

Email: sales@hippoleisure.com

immersive projection solutions.

Website: www.hippoleisure.com

Our expertise includes: r Pro-Audio Solutions - Background Sound,

Hippo Leisure will promote how their interactive

Foreground & GroupX, Portable Systems,

water play equipment supports leisure facilities

Cardio Entertainment, Cardio Integration, Music

with their teaching programmes and encourages

Curation, and Auto-Control Technology. r Next-Gen Visual Solutions - Virtual Fitness,

water confidence and physical activity in children of all ages and abilities. Hippo design, manufacture and install interactive water features

Immersive Projection, Screen Solutions, Digital Signage, Interactive Signage. r Feature & FX Lighting – bespoke installed

for pools of all shapes and sizes. Features can also be installed around the poolside or suspended over the pool tank to free pools from equipment and ensure minimum disruption to swimming lessons. Hippo look forward to meeting

designs, custom retrofit, intuitive control solutions. r Member & Vehicle Access Control; Loyalty & Membership Cards; RFID Bands; IP Telecoms; IPTV; Data Networking Solutions.

you to discuss how their popular teaching products including water factories, play platforms

Visit “The Studio Experience” on stand G04 for

and splash toys (including aquatic themed

a look at the Hutchison-t fitness studio of the

interactive play panels, and water tables) can

future in action.

increase interest in physical activity as well as revenue and visitor numbers.

HydroMassage

D08

Greenwood Offices, 1 Washford Close, Ingleby, Barwick, Stockton on Tees TS17 0FY, UK

Hutchison Technologies Ltd

G04

Sponsor

Tel: 01642 931012 Email: ian@teesvalleyinnovation.com Website: www.hydromassage.com

Innovation Centre, 1 Harrison Road, Dundee DD2 3SN, UK Tel: 0333 240 7369

HydroMassage has been serving Fitness Industry

Email: sales@hutchison-t.com

Leaders for over 25 years. Our unique dry hot

Website: www.hutchison-t.com/av

water massage beds and loungers are installed across the world and recently introduced into the

Hutchison-t are leading providers of bespoke

UK fitness market. Not to be confused with the

technology solutions to clients in Leisure,

mechanical machines available in airports and

Health, and Fitness across the UK and Europe.

motorway service stations or that it is a dedicated

We specialise in the delivery of enhanced

Spa product, HydroMassage provides your

and branded customer experiences driven by

members with an unbelievable unique experience

technology and intelligent design. We’re expert

that is accessible on or near to your gym floor.

integrators of custom pro audio, advanced feature

Planet Fitness in the US have installed between

& FX lighting, and next-gen visual technology,

2 and 6 HydroMassage in 1450 of their 1500

with expertise in a range of additional facility

clubs, which speaks volumes. HydroMassage is

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now installed in the Leading Low Cost Fitness Club Chain, Leading Leisure Trust Operator and the Leading Fitness Franchise Gym Chain in the UK. This unique experience provides a hot water massage for members pre or post work out.

The member controls the whole process via the

IFBA

Supporter

Website: www.theifba.com

interactive touch screen, start, speed it travels

IFBA is an independent gym operators solution

up and down the body, the massage intensity,

to achieve an efficient, profitable and sustainable

you can pause the massage on any particular

fitness business. Founded in 2016 and now

part of the body, you can even design your own

with nearly 100 independent operators in the

massage zone (upper body, lower body etc). All

network, this is the network to be in if you want

this is accompanied by relaxing music or videos

to radically improve your facilities product, people

at your request.

and profitability.

The Hygiene Company

G05

Church Road, Ramsden Heath, Essex CM11 1PS, UK

InBody UK

F31

Tel: 01268710209

Premier House, Beveridge Lane, Bardon LE671TA, UK

Email: suzanne@grangeeurope.com

Tel: 07789357629

Website: www.thehygienecompany.com

Email: uk@inbody.com Website: uk.inbody.com

Innovation Design & Manufacture - Welcome to The World of Wet Wipes Dispenser & Hygiene

InBody is the global leader in the Body

wipes. Welcome to the world of improved

Composition Industry with World Class advances

compliance to good hygiene practice -

in technology. The range of Professional Analysers

GUARANTEED

allows you to not only measure body composition very accurately, but then to develop a more

iDEA 11 Jew St, Brighton, East Sussex BN1 1UT, UK

A33

personalised exercise programme. Through follow up analysis you are able to track progress, which in turn greatly helps to maintain motivation, and

Tel: 01273 324418

thus client retention. InBody technology is not

Email: ben@ideagetactive.com

only seen in the fitness industry, but is also widely

Website: www.ideagetactive.com

used in hospitals & universities.

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the unique power of mobile apps. Over 1000 gyms have apps from us and with over 1.5M app

Incorpore

downloads worldwide, we’re leaders in our field,

Sponsor

The Old School House, 14 Mill Road, Burgess Hill, West

particularly in the UK and Germany. Our open, marketing-focused platform makes it easy for

Sussex RH15 8DR, UK

gyms to create unique branded apps with rich

Tel: 0345 300 6474

engaging content and integrate all the 3rd-party

Email: sales@incorpore.co.uk

technology they use into a single mobile portal

Website: www.incorpore.co.uk

for their members. Our customers love us for our ease of use, our clean, functional design and the

Incorpore is the UKs leading health, fitness and

quality of our solution and our people. We use

wellbeing company. Our mission is to dramatically

the latest technology to build well-architected

increase the take-up and promotion of gym

functionality that we extend as our customers’

memberships and wellbeing services across the

need evolve. We have high standards, we’re

working population of the UK and Ireland. We

pragmatic and agile and we move very quickly to

have successfully been running for 17 years and

maintain the quality and integrity of our solution.

delivering gym solutions to 1,000s of the UKs largest employers including ITV, Centrica, Sky, Disney, e.on, Grant Thornton and many more.

Incorpore has two gym solution products offering discounted gym memberships at over 3,000 gyms: GymFlex and My Gym Discounts. Along with offering gym solutions, Incorpore provide discounts

ISEH

Lead Supporter & Central Hub

170 Tottenham Court Rd, Fitzrovia, London W1T 7HA, UK Website: www.iseh.co.uk

on health, sport and fitness products through My Active Discounts. Our newest product is Your

The ISEH’s mission is to be the leading institute of

Wellness Hub, which offers flexible, bespoke &

sport, exercise and health in the world, providing

tailorable wellbeing solutions to support healthy

excellence in elite sports performance, sports

behavioural changes within your workplace

injury prevention and management. The ISEH

including health calendars, wellbeing workshops,

is one of three locations forming the National

health assessments, team events and health

Centre for Sport and Exercise Medicine (NCSEM),

products such as sit and stand desks.

a major legacy project of the 2012 London

Innovatise

G27

Upper Redpits, Henley Road, Marlow, SL7 2DQ, UK

Olympic Games. A £10 million investment by the Department of Health has resulted in a dedicated state-of-the-art facility in the centre of London. The

Tel: 07769 900270

ISEH, which opened in June 2013, aims to deliver

Email: tw@innovatise.com

world-class research, teaching, training and clinical

Website: www.myfitapp.com

expertise in sport and exercise medicine. The ISEH provides excellence in elite sports performance

myFitApp is an open, Mobile Digital Marketing

and sports injury prevention and management

App Platform gyms & health clubs use to

whilst bridging the gap between elite sport,

communicate their brand, retain members,

amateur sports and exercise prescription, for the

acquire new members and drive revenue using

improvement of the healthcare of the population.

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The ISEH is a partnership between the British Olympic Association, the English Institute of Sport, HCA International, UCL and University College London Hospitals NHS Foundation Trust.

Jordan Fitness

JP Lennard

D15

Swift Point, Rugby, Warwickshire CV21 1PX, UK Tel: +44 (0) 1788 544839 Email: Reiner@jpl.co.uk

C01

56 Oldmedow Road, Hardwick Industrial Estate , Kings

Website: www.jplennard.com

Lynn, Norfolk, PE30 4PP, UK

Welcome to JPLennard.com , the specialist

Tel: 01553 763285

company supplying thousands of products direct

Email: zak.pitt@jordanfitness.co.uk

to commercial Swimming Pools, Leisure Centres,

Website: www.jordanfitness.com

Health & Fitness Clubs, Schools, Universities, Hotels and Holiday Parks. In tandem with the

Jordan Fitness, have been at the forefront of the

highly successful JPL catalogue the website

design, manufacture and supply of functional

features eleven colour-keyed areas featuring

fitness equipment since its formation in late 1980â&#x20AC;&#x2122;s

products for Swimming, Pool Play, Pool Area,

by namesake and now company chairman,

Maintenance, Changing Area, Health Suite,

Neil Jordan. The company has been built on

Fitness, Sports, Playtime, Office/Reception and

foundations of strong product development and

First Aid, over four thousand carefully selected

continues to invest heavily in this area, providing

items including International brands from Adidas

products that are unique, functional, and meet

to Zoggs!

the needs of both our customers and the end user. Our custom branding option, enables our customers to reinforce their own brand offering, creating added value, whilst our bespoke powder

Keiser UK Ltd

D01

Hampton Street, Tetbury GL8 8LD, UK Tel: 01666 504710

coating facility, offers a unique RAL colour

Email: sales@keiseruk.com

matching option for racks, benches and other

Website: www.keiser.com

suitable items. Our industry leading fulfilment levels are based on our ability to hold a large range of

Keiser brings together the science of the human

stock at our UK based HQ warehousing facility,

body with the principles of engineering to

shipping quickly and efficiently both across the

create human-centred machines that elevate

UK and internationally. Since 2010, we have

performance for all who use them. Not just

continued to develop, with the formation of the

better machines, better science. Keiser is always

Jordan training academy, offering quality education

challenging the status quo of fitness science

and CPD accreditation to fitness professionals

by exercising the most powerful muscle: the

in the UK and across Europe. Our ongoing

brain. While the competition starts and ends

expansion has resulted in increased staff and

within the limits of a machine, Keiser starts with

sales/procurement structure to offer exceptional

the potential of the human body and develops

levels of customer service. Looking towards 2018,

smarter technology to unknow the limits of speed,

we are undergoing further exciting change, with

efficiency and safety.

our customers at the forefront of our minds, as we continue to evolve and look to the future of fitness.

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Kinetic Insight Limited

A31

Ivy Business Centre Ltd, Crown St, Failsworth,

software that we design in collaboration with customers; we deliver savings and revenue gains, helping customers improve their business. Our

Manchester M35 9BG, UK

One System/One Solution product fulfils all of

Tel: 08008089004

your business needs, in one streamlined turnkey

Email: lee.connolly@kinetic-insight.com

package. Legend software is intuitive and easy

Website: www.kinetic-insight.com

to use. What’s more, it is constantly improving Kinetic Insight specialise in the design and

with hundreds of new features delivered every

creation of digital solutions within the sport and

year through monthly releases in a completely

physical activity sector. Our industry leading

seamless, free upgrades process. Our solution

solutions have revolutionised the management

includes front desk features, back office functions,

and evaluation of the most successful sport and

excellent reporting functions and our brilliant

physical activity programmes delivered across

online services offer; which along with other

the UK. Whether you’re looking to find out more

functionality, will give your business an edge over

information about our existing solutions, or

your competitors. We look after facilities of all sizes,

would like to discuss how we can support you

from small clubs and gyms, to major public leisure

to develop your concept into a fully functional

and sports complexes. Legend customer service is

solution, please don’t hesitate to get in touch.

second to none and we offer a 24/7 end user help

Kinetic Insight Pro is a revolutionary solution that

desk manned by our highly trained and friendly

has been specifically designed to allow deliverers

staff. All of our teams adhere to ISO9001 quality

of sport and physical activity programmes to

management processes and ensure that the

meticulously manage, monitor and evidence

transition from your legacy system is easy, painless

every element of the programmes that they

and with no down time. Our ISO27001 information

deliver and capture participation data in a manner

security accreditation means that your data is

that is fast, simple, and not intrusive to session

maintained to the highest security standards.

delivery. Swimphony was developed in 2013 as

Our account managers make sure that all your

a bespoke product for Manchester City Council,

business needs are met and exceeded, and that

who manage and deliver one of the largest and

you can input into future product development. We

most successful school swimming programmes

take pride in what we do and love that nearly 80%

in the country.

of our new customers are referrals from current

Legend Club Management Systems

customers. Legend are your partners for the future

F35

with software you can trust. Please come and visit us at stand F35. We would love the opportunity to

Marlborough House, York Business Park, York, YO26

chat and see how the Legend System could offer

6RW , UK

your business the competitive advantage that it

Tel: 01904 520 948

deserves.

Email: lyn.cranwell@legendware.co.uk Website: www.legendware.co.uk

Legend provide the leading GDPR ready software solution for driving continuous improvements in leisure operations. It’s not just about the amazing

96  ELEVATE 2018 EVENT GUIDE

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Leisure Design & Build

G46

SBC House, Restmor Way, Wallington, Sm6 7AH, UK Website: www.leisuredab.co.uk

day, while the live news feed covers 27 markets at www. leisureopportunities.com. Leisure Opportunities is linked to the global news service www.worldleisurenews.com â&#x20AC;&#x201C; making it the most

leisure design & build is the exciting magazine

comprehensive source of leisure news in the world.

for key stakeholders, specifiers and decision

Leisure Opportunities content is available in seven

makers involved in the planning, design and

formats including the website, instant alert, ezine,

construction of all commercial leisure buildings.

via social media, in print and on digital turning

Published six times a year, each issue is packed

pages and PDF. To access the whole suite of

with topical case studies and comment on key

services, go to www.leisureopportunities.com

areas of design as well as the most innovative use of materials and technology across all types of commercial leisure schemes. Covering the many sectors of the leisure industry, regular themes include hotels, spas, leisure centres, sports and stadia, mixed use schemes, swimming pools, heritage, museums and attractions. We cover

Leisurejobs

Supporter

12-14 Cloisters House, 8 Battersea Park Road, London SW8 4BG, UK

both the internal and external environment,

Tel: 0870 728 8000

providing a valuable insight into design and

Email: hello@leisurejobs.com

specification. For more details please contact:

Website: www.leisurejobs.com

Julian Walter on julian@stable-media.co.uk or Leisurejobs is the leading job network for the

0208 288 1080. www.leisuredab.co.uk

leisure and hospitality industry with our flagship

Leisure Media

D07

Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK

site www.leisurejobs.com. Our network caters for entry level to director level jobs, nationwide across the broad industry including Health and Fitness,

Tel: 01462 431385

Hospitality, Retail and Travel. Leisurejobs.com

Email: lizterry@leisuremedia.com

works with some of the most well known brands

Website: www.leisuremedia.com

in the UK, promoting over 20,000 jobs to over 2 million registered users, achieving approximately

Leisure Opportunities

D07

Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5

140,000 applications monthly. Our clients can take advantage of promoting their jobs to our huge community of over 2 million users in an inventive

1DJ, UK

and bespoke way, taking advantage of our well

Tel: +44 (0)1462 471747

established reputation built over 15 years. With over

Email: theteam@leisuremedia.com

22,500 visiting our network daily across our 7 niche

Website: www.leisureopportunities.co.uk

job boards, exposure is high and to a very relevant audience. Jobseekers can expect a full choice in

Leisure Opportunities is the leading daily jobs

both the multitude of job levels and job titles we

and news service for the industry. The Leisure

recruit for; and considering the vast array of UK

Opportunitiesâ&#x20AC;&#x2122; team posts new job vacancies

brands we are proud to partner. From nationwide

from across the industry live throughout the

Health and Fitness operators, to single site gyms,

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or hotels to branded high street commercial leisure operators. We Love what we do…. And we are truly passionate that you do too. For more information please visit www.leisurejobs.com.

London Youth Rowing (LYR)

A21

Supporter

Royal Docks Adventure, 1012 Dockside Road, London E16 2QT, UK

London Sport

Tel: 0203 356 7178

Lead Supporter & Tech Lab

House of Sport, 190 Great Dover Street, London, SE1

Email: info@londonyouthrowing.com Website: www.londonyouthrowing.com

4YB, UK Email: info@londonsport.org

London Youth Rowing (LYR) is a non-profit charity

Website: www.londonsport.org

that enables young people to participate in sport throughout disadvantaged areas of London. The

We have a simple aim: to help make London

aim is to get inactive young people introduced

happier, healthier and stronger through sport. We

to and participating in rowing, opening access

do this by working in partnership with the numerous

to an otherwise traditionally niche sport. LYR

organisations involved in physical activity and sport

is creating a more diverse and inclusive rowing

in London. Getting people to do more physical

community, while teaching crucial life skills and

activity has countless benefits for London; from

developing mental and physical wellbeing through

improving health and wellbeing, to saving money,

participating in sport.

contributing to economic growth, creating happier, stronger communities and so much more. We’ve set five objectives to help us achieve our vision for London: Make it easier for Londoners to find the right activity for them, remain in it, and achieve their

Mainteno

F37

Manor House Enterprise Centre, Royal Wootton Bassett, SN4 7HH, UK

potential Get more resources by making best use

Tel: 020 8798 3713

of current investment and securing more Support

Email: sales@redro.co.uk

grassroots organisations by making structures

Website: www.mainteno.com

simpler and more effective Create a bigger, better workforce to support activity Harness the power

Mainteno is a complete, cost-effective solution

of elite sport to create sustained grassroots activity

for Facilities management. Whether it’s managing

and inspire the next generation of talent These are

planned maintenance or dealing with fault

our objectives, but we need to work with physical

repairs, Mainteno simplifies the day-to-day

activity and sport across London to make them

maintenance of almost any organisation. Our

happen. The network is a complex structure of

award-winning software keeps everyone in the

anyone and everyone that influences Londoners to

loop and archives all your communication and

be active, including schools, Governing Bodies of

documentation in one place. For total control

Sport, leisure centres, coaches, clubs and many

of your organisation’s assets, Mainteno also

more organisations. London Sport is the body that

seamlessly incorporates asset management and

pulls the network together.

tracking. Mainteno streamlines every aspect of the maintenance management process, saving

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your organisation time and money. Usability made affordable Mainteno was designed with practicality in mind. The interface is so intuitive that basic operation can be learned in minutes,

Medichecks

F02

Sponsor

and you can be a power user in one afternoon.

Elegant usability usually means a hefty price tag.

Thane Road, Nottingham NG90 6BH , UK

However, our pricing structure means that for

Email: info@medichecks.com

small organisations, Mainteno can cost as little

Website: www.medichecks.com

as two cups of coffee a month. No set-up fees, no lengthy contracts and a free two-week trial*

You exercise regularly, eat healthily and count your

all mean that the system starts paying for itself

daily steps, but do you know how healthy you are

straight away.

on the inside? Medichecks is the UK’s first online blood testing company with over 1200 tests ranging from individual markers like vitamins and hormones, to fully comprehensive health screens and sports profiles. Our tests can be done easily

Matrix

E20

Sponsor

and conveniently at home or at one of our partner clinics, with results delivered securely online in a personal dashboard ideal for tracking and

East Court, Riverside Park, Campbell Road, Stoke on

monitoring. Medichecks tests give key insights

Trent, Staffordshire ST4 4DA, UK

into how lifestyle factors may be affecting health,

Tel: 01782 654484

why weight loss has stalled, or how to take fitness

Email: info@matrixfitness.co.uk

performance to the next level. Find out more

Website: uk.matrixfitness.com

about the benefits of blood testing for health and fitness at www.medichecks.com

Matrix Fitness – the fastest-growing commercial fitness brand in the world – is the commercial division of Johnson Health Tech Co. Ltd. (JHT).

Preferred by some of the world’s finest health

MIE Medical Research Ltd

G14

14 Charter House SQ, London EC1M 6AX, UK Tel: 020 7518 7323

clubs, hotels, and resorts, Matrix supplies a

Email: info@miefitquest.com

complete range of premium, commercial grade

Website: www.mie-uk.com

cardiovascular and strength training equipment, and integrated technology solutions to enable

FitQuest provide state of the art solutions for

you to create an inspirational fitness environment

fitness measurement and tracking which can

for your members, with minimal effort for you,

be used by gym goers to assess their own

regardless of size or budget.

progress and discuss their goals and training programme more easily with trainers. Our on-line tools move member engagement into a new age for operators. FitQuest accurately measures incremental changes in fitness over time. Technology from Biomechanical research labs normally only available to elite athletes is

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available to all gym goers in an easy to use

occasion of the company’s 10th anniversary, miha

package. The instruments set new standards

bodytec has opened a wholly-owned London

in human performance measurement. FitQuest

based subsidiary in the United Kingdom in 2017.

incorporates an advanced measurement platform with a customised user-friendly touch screen and computer interface, which runs MIE’s unique algorithms. It can be used in conjunction with, but does not require specialist instruction.

Milon

D13

The Old Bank House, 1 - 3 High Street, Arundel West Sussex BN18 9AD, UK Tel: 08002851340 Email: stuart@milonfitness.co.uk

miha bodytec

C05

14 Gower’s Walk, London E1 8PY, UK

Website: www.milonfitness.co.uk

For more than 40 years, we have studied how

Tel: 020 8068 0780

people can train in the simplest, safest and

Email: uk-info@miha-bodytec.com

most effective manner. The result is a number

Website: www.miha-bodytec.com

of unique training systems supported by system solutions and comprehensive operating concepts.

miha bodytec is the premium manufacturer

For all of our innovative strength, we also have

who placed EMS training (or whole-body

a considerable amount of tradition backing our

electrostimulation) successfully in the fitness

success: values like German engineering and our

market. The operation is revolutionary: agonist

dedication to honesty and sustainability. All milon

and antagonist, as well as the deeper muscles are

equipment is manufactured with great care and

stimulated simultaneously by electrical impulses.

according to certified quality processes at our

As a result, specific muscle groups as well as the

production and logistics centre in the German city

entire body can be trained gently and effectively.

of Emersacker, which is located near Augsburg.

Whether in the so-called micro-studios, with a

Here our development experts in mechatronics,

mobile coach or as a shop-in-shop concept in the

electronics, and design fine-tune the future of

traditional gym: The EMS market is booming in

training in cooperation with sports medicine

Germany. The increasing number of people who

researchers, trainers, and studio operators.

benefit from EMS training is facing a total of 1,700 EMS-providers. Around 190,000 people use it not only for medical purposes or for preparing for sports competitions, but as their personal and very efficient fitness training. miha bodytec

MINDBODY

is offering every commercial EMS provider a

F41

Sponsor

comprehensive service package that allows

One New Change - 2nd Floor, London EC4M 9AF, UK

them to successfully position themselves in the

Tel: 0203 514 1894

market. With a sales structure of more than 30

Email: sales@mindbodyonline.com

countries and an export share of around 50%

Website: https://uk.mindbodyonline.com

of the sales volume, the bavarian headquater in Gersthofen serves as a worldwide export center

MINDBODY, Inc. (NASDAQ: MB) is the leading

for equipment and accessories. Due to the

technology platform for the wellness services

international spread of EMS training and on the

industry. Local wellness entrepreneurs worldwide

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use MINDBODY’s integrated software and

new members and drive revenue using the unique

payments platform to run, market and build their

power of mobile apps. Over 1000 gyms have

businesses. Consumers use MINDBODY to more

apps from us and with over 1.5M app downloads

easily find, engage and transact with wellness

worldwide, we’re leaders in our field, particularly

providers in their local communities. For more

in the UK and Germany. Our open, marketing-

information on how MINDBODY is helping people

focused platform makes it easy for gyms to create

lead healthier, happier lives by connecting the

unique branded apps with rich engaging content

world to wellness, visit uk.mindbodyonline.com.

and integrate all the 3rd-party technology they use into a single mobile portal for their members. Our customers love us for our ease of use, our clean, functional design and the quality of our solution

MoveGB

and our people. We use the latest technology to

Sponsor

build well-architected functionality that we extend as our customers’ need evolve. We have high

124 Walcot Street, Bath BA1 5BG, UK

standards, we’re pragmatic and agile and we move

Website: www.movegb.com/partner-self-signup

very quickly to maintain the quality and integrity of Our vision is to help the industry collaborate

our solution. Founded in 2010 and profitable every

to get and keep people active for life! The

year since, our headquarters are in Germany with

MoveGB platform enables you to sell your own

development in Trivandrum and a sales office in

memberships and packages to thousands of

London.

qualified fitness users in your area. You will also generate a new high value revenue stream from MoveGB users, who are four times more active than traditional gym goers. ‘Movers’ pay a

MYZONE

G26

5th Floor, Market Square House, Nottingham NG1 6FG, UK Email: uk@myzone.org

premium monthly fee for variety and convenience.

Website: www.myzone.org

They love trying something new from gym, swimming and classes to dancing, climbing and

At MYZONE we reward effort to solve the problem

many other specialist activities. Visit

of ‘diminishing motivation within exercisers’

movegb.com/partners to set up your free listing.

by leveraging the most accurate and relevant wearable technology to drive sustained exercise adherence. The platform achieves its purpose using feedback loops, gamification, social

myFitApp

G27

Upper Redpits, Henley Road, Marlow, SL7 2DQ, UK

accountability tools and has been acclaimed by fitness, technology, and lifestyle consumer media as one of the World’s leading Exercise Trackers.

Tel: 07769900270

For Leisure Operators, we provide a member

Email: tw@innovatise.com

engagement system that enhances the fitness

Website: www.myfitapp.com

experience, drives revenue, and capitalises on the ACSM’s number one global fitness trend for 2016,

myFitApp is an open, Mobile Digital Marketing

wearable technology.

App Platform gyms & health clubs use to communicate their brand, retain members, acquire

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Nagi Smartpool

A10

NOHrD

C/ Juan de la Cierva, 27 Edificio Wellness 1, 46980

c/o WaterRower, 19 Acton Park Estate, The Vale,

Paterna, Valencia, Spain

London, UK

Tel: +34 96 102 26 00

Tel: 020 8749 9090

info@nagi.es

Email: info@waterrower.co.uk

Website: www.nagi.es

Website: www.nohrd.com

Nautilus

E06

Unit 4, The Gateway Centre, Coronation Road, Cressex

F16

NOHrD is the brain child of Dominik Kuprecht, the founder and Managing Director of WaterRower Germany. Named after the town of Nohrdhorn

Business Park, High Wycombe, HP12 3SU, UK

in which WaterRower Germany is based, Herr

Email: uksales@corehandf.com

Kuprecht created the brand to meet growing

Website: www.corehandf.com

demand from WaterRower users for fitness equipment with the same space saving, functional

Over 40 years ago, Nautilus invented modern

design as their much-loved rowing machines.

strength training equipment, and we’ve been

All products in NOHrD range are manufactured

reinventing it ever since. Proudly made in

to exacting standard in Germany. As with the

Independence, Virginia, our unwavering focus has

WaterRower, all timber used is sourced from

been to build fitness equipment that replicates

sustainably managed hardwood forests.

and enables ideal human movements, to provide the best training experience possible. Because we believe that if you take the time to train, you deserve to train right.

Netpulse

Octane Fitness

D14

14, Tayben Avenue, Twickenham, UK Tel: 07799 475366

D09

50 Osgood Pl Ste 400, San Francisco, CA, USA

Email: ncampbell@octanefitness.com Website: www.octanefitness.com

Email: emea@netpulse.com

Octane Fitness will showcase a brand new

Website: www.netpulse.com

type of cardio product at Elevate, giving the first opportunity for it to be seen and tried in

Netpulse is the #1 provider of mobile apps for

the UK. Also on display will be the HIIT training

health clubs. With thousands of customers

phenomenon – the Octane Fitness AirdyneX

globally, Netpulse provides the fitness industry’s

bike. With 26 fan blades, this full commercial

most robust mobile marketing platform for

bike offers incredible resistance. The Octane

attracting and converting prospects into engaged

machines are so obviously different to your main

members that buy more. The platform connects

gym equipment provider, they offer a great way

the most popular wearables, tracking apps

of adding something new, without the cost of

and club technology into one seamless mobile

a full refurbishment. The LateralX brings a new

experience. Industry leaders such as Goodlife

dimension to cross-training and there’s also 10

Health Clubs, Planet Fitness, Orangetheory

variable width settings to add variety to all users.

Fitness and Gold’s Gym leverage the Netpulse

The xRide ‘seated x-trainer’ is unique and very

platform for their digital offerings. Learn more at

different and can be very easy for de-conditioned

www.netpulse.com.

users. It can be used for lower body, upper body

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only or for total body workouts. Octane Fitness

opportunities to get active. Currently in the sector,

also have the Zero Runner, our stunning non-

access to the data people need to help them get

impact running machine.

active is limited and data quality is inconsistent

Omega Security Systems

G17

Crown Works, Parry Lane, Bradford, West Yorkshire BD4

and often confusing to consumers. Opportunity data isnâ&#x20AC;&#x2122;t easy to find as it is often hidden away in old-fashioned websites, social media groups,

8TJ, UK

PDFs or printed flyers. These data inadequacies

Tel: 01274 736 526

cause barriers for both people who want to

Email: sales@omegasecuritysystems.co.uk

discover and participate in suitable activities, and

Website: www.omegasecuritysystems.co.uk

activity providers who want to attract more people.

OpenActive member organisations and individuals

Omega Security Systems provides you with

are working openly together to bridge this gap

turnkey solutions from initial consultation to

with data to benefit the whole sector. OpenActive

design, supply, installation and maintenance

is stewarded by the Open Data Institute (ODI),

of the most up to date commercial security

supported by Sport England and formed of

systems. Our tailored security systems include

member organisations and individuals in the sport

CCTV, Access Control, Intruder Alarm Systems,

and physical activity sector who share a vision

Intercom, Turnstiles, Gates & Barriers. Solutions

to help people get active by stimulating use and

range from a single camera to multi-site integrated

innovation with open data.

systems with onsite or remote monitoring and management. Omega has a proud heritage of service excellence within the security industry, spanning 25 years and we provide national coverage with specialist designers, engineers and dedicated project managers to keep our customers empowered every step of the way.

OpenActive Accelerator

Tech Lab

The Open Data Institute, Floor 3, 65 Clifton St, London EC2A 4JE, UK Email: hello@openactive.io Website: beta.openactive.io/accelerator

OpenActive

F42

Supporter

The OpenActive Accelerator supports startups using open opportunity data to develop ready-tomarket digital products and services that make it

The Open Data Institute, Floor 3, 65 Clifton St, London

easier for people to be regularly active. Through

EC2A 4JE, UK

stimulating innovation with open â&#x20AC;&#x2DC;opportunityâ&#x20AC;&#x2122;

Email: hello@openactive.io

data in the sector, the OpenActive Accelerator

Website: activate.openactive.io

helps to serve the needs of 18 million adults in

OpenActive is a community-led initiative of sport

England who would benefit from maintaining an

and physical activity organisations and individuals,

active lifestyle. The accelerator provides funding,

using open data to help people get active. We

training, mentorship and perks with access to the

aim to make data about where and when sport

ODI, Sport England and external partner networks,

and physical activities happen open for anyone

as well as access to open opportunity data from

to access, use and share so that more places,

OpenActive members made open for the first time.

products and services can better inform people of

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OpenPlay

A27

1 Sekforde Street, London, ECR1 0BE, UK Tel: 07507 826 607

Parkour UK

Email: sam@openplay.co.uk Website: www.openplay.co.uk

Supporter

Parkour UK aims to support and develop

OpenPlay is a platform to connect sports facilities

Parkour/Freerunning in the UK, and to make the

to their users. We’re breaking down barriers to

benefits of the sport accessible to any and all

getting more people active. OpenPlay is a unique

who want to learn. Parkour UK will always strive

sports marketplace to connect sports facilities to

to maintain and improve the spirit of the sport/

individuals. You can easily find, book or list your

discipline. Parkour UK’s work is overseen by the

sports facilities.

Board, which meets at regular intervals. We aim to provide guidance, support and assistance on

Our People

E30

all levels to all practitioners of the sport/discipline, and to regulate and maintain the standards of the sport in the country. Parkour UK will oversee the

4 Brighton Mews, Bristol BS8 2NW, UK Tel: 01392 412582

development and management of the sport from

Email: events@ourpeople.com

grassroots to elite.

Website: www.ourpeople.com

PaviFLEX Gym Flooring

OurPeople.com is a new groundbreaking mobile communication technology that is disrupting the

G12

Ctra Murcia Alicante km 49,100 PI Faima, Spain Tel: +34965403300

Human Capital Management (HCM) industry.

Email: info@paviflex.es

Companies struggle worldwide to actively

Website: www.paviflexgymflooring.com

communicate with their hourly employees. This workforce traditionally does not have access

Discover what make us different! PaviFLEX Gym

to corporate email systems or computers, and

Flooring. Say hello to Fitness! Gym Flooring and

companies around the globe need the ability

Functional training areas.

to communicate and collaborate with their hourly staff. Our People is solving this problem by providing a full mobile technology suite which includes Communications, Engagement, Compliance and Testing in one simple to use

PayAsUGym

F30

189 Munster Road, London, SW6 6AW, UK Email: sales@payasugym.com Website: www.payasugym.com

platform.

Customers are changing the way they buy….and

OxyOse Email: info@oxyose.co.uk Website: www.oxyose.co.uk

A24

operators are changing the way they sell. Harness the power of the online fitness marketplace and list your clubs for free with PayAsUGym. com today. With a network of more than 2,500 participating gyms & health clubs in 96% of all UK postcode districts, PayAsUGym.com is the UK’s leading fitness marketplace. Similar to

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Rightmove in the property market or Deliveroo in the food delivery sector, PayAsUGym.com provides gym operators with a powerful new sales channel thanks to our investment in national TV advertising and digital marketing. Boost your

Physical Activity Facilities

G46

Tel: 0208 288 1080 Email: jake@stable-media.co.uk Website: www.pactfacilities.co.uk

sales, increase club footfall and gain access

Physical activity facilities (paf) is the leading

to unique marketplace data to improve your

magazine for the physical activity sector. In an age

business by listing your clubs today. For more

where inactivity is a leading contributor to rising

information please visit us on stand TW1 or online

levels of long-term conditions such as obesity,

at: payasugym.com/marketplace You can also

diabetes and dementia, the magazine reports on

contact us via email at: sales@payasugym.com

how those in the public, private and education

Perfect Gym Solutions Inc.

F33

Margaret Gala, ul. Klimczaka 1, 02-797 Warsaw, Poland

sectors are tackling inactivity, both in the UK and overseas. Featuring a mix of news, views, interviews and case studies, and showcasing

Tel: (+44) 203 699 99 98

examples of best practice paf is published six

Email: sales@perfectgym.com

times a year. Each issue looks at how the design,

Website: www.perfectgym.com

build and management of play, sports, fitness, recreation and leisure facilities is encouraging

Perfect Gym Solutions is a software as a

activity across all sections of the population. Paf

service (SaaS) solution purpose-built to service

has a targeted circulation of 10,000 owners,

the fitness industry, with over 1000 clients

operators, managers, local authorities, education

servicing over 2 million gym members across

leaders, architects and contractors. The magazine

40 countries making Perfect Gym Solutions

replaces the highly successful Play & Sport

one of the largest and fastest growing SaaS

Matters magazine. For more details please

applications in the fitness industry. Our platform

contact: Julian Walter at julian@stable-media.

is a comprehensive package of modern modular

co.uk or 0208 288 1080. www.pactfacilities.co.uk

products for the management of fitness clubs, sports facilities and gyms an end- to end solution, revolutionising the way that gyms are managed.

We are an integrated solution implementing

Physical Company

F15

The Works, Wycombe Road, Stokenchurch, Buckinghamshire, HP14 3RR, UK

the latest technology and modular architecture

Tel: 01494 769 222

encompassing all the critical operations

Email: James@physicalcompany.co.uk

performed by individual clubs, multi-locations

Website: www.physicalcompany.co.uk

clubs and multi-country fitness chains. The comprehensive functionality enables gyms to

Physical Company provides complete fitness

drive their businesses with precision giving them

solutions. This includes equipment, flooring, gym

real-time reports of their financial data, online

design, programming and training to individuals

payment solutions, their memberâ&#x20AC;&#x2122;s attendance

and organisations across the UK and Europe.

and activity plus, group fitness bookings, personal

We strive to offer our customers the very best in

training schedules, including but not limited to

product quality and take pride in offering a quick,

an integrated CRM, marketing automation and

reliable service and exceptional value. Physical

mobile app.

Company supply over 1,900 product lines

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including some of the most pioneering pieces of kit in the industry. Our strength lines boast rigs, heavyduty storage solutions, precision engineered bars, exceptional quality dumbbells and weight plates.

We also offer impressive wellness, functional, sport, combat and studio ranges. We supply industry

Physique Sports Ltd

A18

Barrowford Road, Colne, Lancashire BB8 9AJ UK Tel: 01282 856830 Email: sales@physiquesports.co.uk Website: www.physiquesports.co.uk

leading sports and gym flooring by eCore. We also distribute lines from world leading brands such as:

We supply a diverse range of used gym

BOSU, TRX, EXIGO, AIREX, REEBOK, STOTT,

equipment solutions to a broad spectrum of

HYPERWEAR, TRIGGERPOINT.

public and private sector organisations both

PHYSIOLAB®

A16

Unit 2 Centurion Court, Brick Close, Kiln Farm, Milton

nationally and internationally. As the largest operations of its’ kind we are one of the few companies that fully remanufacture products

Keynes, MK11 3JB, UK

to a as new standard. All our refurbished gym

Tel: 01908 263331

machines are stripped, sand blasted and

Email: victoria.padmore@physiolab.com

repainted within our 40,000 sq ft factory allowing

Website: www.physiolab.com

us to have control of the high quality of our end product. We also offer a full bespoke service

PHYSIOLAB®: a single solution for cooling,

which allows us to customise all upholstery and

warming and compression. PHYSIOLAB®

frame work to colour match any gym colour or

specialises in human performance equipment. Our

branding.

machines deliver clinically effective compression and contrast therapies including cryotherapy and thermotherapy. PHYSIOLAB® won the 2016 i-NOVO Tech Award. This recognises the innovative use of technology, highlighting the latest advances

Pogo Pulse

G01

#15 Greenend Road, Chiswick W41AS, UK Tel: 447415659972

in primary, secondary care and rehabilitation.

Email: pogopulseuk@gmail.com

Our award-winning Elite unit provides an intuitive

Website: www.pogopulse.co.uk

clinical toolkit to support physiotherapists. This includes accelerating soft tissue repair, improving

Pogo Pulse is the world’s only adult pogo stick

body performance pre and post activity and aiding

fitness program that originated from an Award

recovery pre and post surgery. By using cooling,

winning children’s fitness program, coming out of

heating and compression combined or separately,

Sydney Australia. Not only is Pogo Pulse a H.I.I.T

PHYSIOLAB® delivers a precise, targeted,

fitness class that provides a whole body workout,

repeatable and clinically effective treatment which

it thrives on resistance training and enhancing

genuinely maximises the body’s ability to recover.

balance and proprioception of all participants.

This level of precision and repeatability has simply

Pogo Pulse is proud to be launching their

never been possible before. As experts in human

class fitness program, training opportunities for

performance equipment PHYSIOLAB’s innovative

Personal Trainers and showcasing a world first,

design overcomes the limitations of existing

TK8 French engineered fitness pogo stick. Time

technologies, driving clinical practice forward to

to jump start your fitness with Pogo Pulse....more

create clarity.

than just jumping up & down!

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Portman Fitness Finance

A19

1 Pavilion Court, 600 Pavilion Drive, Northampton

Tennis Grand Slam holders, as well as leading fitness groups including Fitness First, David Lloyd and Virgin Active, Power Plate provides a quick

Business Park, Northampton NN4 7SL, UK

and highly effective way to warm up, cool down

Tel: 01604 761 276

and enhance any floor based training.

Email: info@portmanassetfinance.co.uk Website: portmanassetfinance.co.uk/fitness-finance/

Established in 2007, Portman Fitness Finance has provided finance to established and start-

Power2SMS

G28

Prestland, Market Deeping, PE6 8DT, UK Tel: 01733 796323

up businesses all over the UK. We have helped

Email: hello@power2sms.co.uk

support and grow over 10,000 companies by

Website: www.power2sms.co.uk

arranging over half a billion pounds of finance.

From buying new equipment to refurbishing an

Communicate with audience instantly with our

entire gym, affordable monthly repayments allow a

robust and trusted SMS Marketing platform. With

business to grow without tying up valuable working

over 15 years in the industry you can trust us

capital. With access to over 40 finance lenders,

to deliver your message. Our first class product

Portman Fitness Finance is perfectly placed to

enables us to deliver a professional, discrete and

help your business realise its ambitions. Portman

dedicated service to our clients. Take full control

Fitness Finance have worked with key equipment

of your SMS campaigns with our feature rich SMS

suppliers and businesses in the fitness industry

Platform;

for over ten years and have developed a real

r Create and manage online and 2 way Surveys

understanding of the challenges faced in the sector.

r Send more than just an SMS with fully

Poseidon-MG International

A11

trackable links to attachments - Including Documents & Images r Personalise your messages with unlimited

Phone: +33(0)680270811 Email: pchastanet@poseidon-tech.com

personalisation

Website: www.poseidonsaveslives.com

r GDPR Compliant

Power Plate

E01

Powerhouse Fitness

E26

Cloberfield House, 57 Beardmore Way, Clydebank

Performance Health Systems UK Ltd, Business Design

Industrial Estate, Clydebank, Glasgow G81 4HT, UK

Centre, 115, 52 Upper Street, London N1 0QH, UK

Tel: 0800212729

Tel: 020 7317 5000

Email: commercial@powerhouse-fitness.co.uk

Email: sales@powerplate.com

Website: www.powerhouse-fitness.co.uk

Website: www.powerplate.tv

With over 75 stores in 8 countries and 30 years Power Plate is the vibrating platform that helps

experience Powerhouse Fitness as part of the

you PREPARE faster, PERFORM better and

Sport-Tiedje Group are amongst Europeâ&#x20AC;&#x2122;s leading

RECOVER quicker. It makes you move and feel

providers of quality Commercial Gym Equipment.

better by stimulating natural reflexes, increasing

We have showrooms across the UK with an

muscle activation and improving circulation. Used

incredible variety of equipment solutions for every

by World Cup winners, Olympic medallists and

facility, from start-ups to large scale commercial

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facilities. Powerhouse Fitness is cementing their

often is what we’re all about. We’ve spent 22

commercial fitness arm of the business with the

years delivering highly effective PR campaigns

launch of their new Taurus commercial range at

for brands and organisations in sport, fitness

Elevate. Taurus was founded in 2008 based on

and active leisure – always with the ultimate goal

three key principles, quality, strength and premium

of increasing physical activity and improving the

design, backed by German innovation and

wellbeing of the population. We have excellent

engineering. Taurus has become one of Europe’s

media connections and understand what it

leading fitness equipment brands and the new

takes to get regular coverage for our clients. Our

collection includes a range of fitness pieces with

fabulous team includes a great mix of sports

the ability to withstand even the most demanding

science graduates, along with seasoned PR

commercial fitness environments. The Taurus

professionals and journalists – all united by a love

range is predicted to take the UK commercial

of sport and fitness.

fitness market by storm and the key pieces from the strength and cardio collection will be on display at Elevate.

Precor

D10

Public Health England

Lyon Way, Frimley, Surrey GU16 7ER, UK

Lead Supporter

Tel: 01276 404900

2nd Floor, Skipton House, 80 London Road,

Email: info@precor.com

London SE1 6LH, UK

Website: www.precor.com/en-gb/commercial

Website: www.gov.uk/government/organisations/ public-health-england

With an open platform and a carefully chosen community of partners, Precor has integrated with

r What we do

systems and services you value the most; systems

We exist to protect and improve the nation’s

dedicated to meaningful exerciser experiences

health and wellbeing, and reduce health

that improve participation, increase retention,

inequalities.

and build revenue. The featured integration of the

r Responsibilities

eGym cardio training system with Precor cardio

We are responsible for:

equipment provides options to make fitness

• making the public healthier by encouraging

training easier, more intuitive, and motivating.

discussions, advising government and supporting

Promote PR

action by local government, the NHS and other

Press Room

25-29 Queen Street, Maidenhead, Berkshire SL6 1NB, UK

people and organisations • supporting the public so they can protect and

Tel: 01628 630 363

improve their own health

Email: amelia.millan@promotepr.com;

• protecting the nation’s health through the

catherine.russ@promotepr.com

national health protection service, and preparing

Website: www.promotepr.com

for public health emergencies • sharing our information and expertise with local

Promote PR - a multi-award winning PR agency

authorities, industry and the NHS, to help them

Specialists in sport, fitness and active leisure

make improvements in the public’s health

Getting more people to be more active more

• researching, collecting and analysing data to

108  ELEVATE 2018 EVENT GUIDE

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improve our understanding of health and come up

QNT Sport UK Ltd

with answers to public health problems

Unit 8-9 Faraday Business Park, Wisbech Road, Littleport

• reporting on improvements in the public’s health

CB6 1PE, UK

so everyone can understand the challenge and

Tel: 01638662589

the next steps

Email: enquiries@qntuk.com

• helping local authorities and the NHS to

Website: www.qntdirect.co.uk/qnt-direct

develop the public health system and its specialist

QNT Sport UK are a leading sports nutritional

workforce

company with over 30 years experience

We do this through world-class science,

Pioneering products and a leader in new product

knowledge and intelligence, advocacy,

development, QNT are the only company to offer

partnerships and providing specialist public health

a one stop shop and brand protection. From grab

services.

& go to proteins, vitamin’s and nutritional snacks.

r Priorities

Visit us on stand H07.

PHE’s strategic plan sets out how PHE intends to achieve its aims and outlines the key actions it will be taking over the next year to protect and improve the public’s health and reduce

Racefully

H07

Tech Lab

Email: info@raceful.ly Website: www.raceful.ly

inequalities. r Who we are

Racefully is a connected social fitness platform

We are an executive agency of the Department

that enables businesses, charities and other

of Health, and a distinct delivery organisation

organisations to engage with their audience, build

with operational autonomy to advise and support

active communities, and get everyone exercising

government, local authorities and the NHS in a

together virtually, no matter where they are in the

professionally independent manner. We employ

world.

5,000 staff (full-time equivalent), mostly scientists, researchers and public health professionals.We have 8 local centres, plus an integrated region and centre for London, and 4 regions (north of

React Fitness Ltd

G21

London, UK Tel: +44 (0)20 7272 0770

England, south of England, Midlands and east

Email: info@react-fitness.com

of England, and London). We work closely with

Website: www.react-fitness.com

public health professionals in Wales, Scotland and

React Fitness provides technologically advanced

Northern Ireland, and internationally.

equipment that offers club operators and health

Public Health England was established on 1 April

care professionals an opportunity to create

2013 to bring together public health specialists

additional revenue and a real differential over the

from more than 70 organisations into a single

competition. Our products engage, excite and

public health service.

motivate members. We are the exclusive partner in the UK and Ireland for Styku?, the world’s most powerful and consistently precise 3D Body Scanner. The Styku software quickly and simply captures the body in 3D and gives insight into all aspects of body composition and shape analysis.

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Reiver

Set goals, determine health risks, compare statistics and rankings and track changes over time using powerful and motivating visuals and

G07

C/O Headroom Sports Ltd, 130 Old Street, London EC1V 9BD, UK

trend analysis. Styku is helping health clubs, fitness

Email: info@reiver.life

and wellness centres to generate substantial

Website: www.reiver.life

income by enabling businesses to actively engage with their members and create a better position

Focused on delivering innovative fitness products

to offer personal training, small group training,

and solutions with a strong focus on new

nutritional programmes, drive membership sales

technology, Reiver brings operators and consumers

and increase retention levels. Our portfolio also

of all abilities the best new products and solutions

includes the recently launched Expresso GO Bike

from around the World. Products help manage,

- a new gold standard for indoor cycling which we

motivate and maintain fitness, supporting the

will be exhibiting for the very first time in the UK.

operator and customer journey all the way through

The Expresso GO Bike offers a unique and thrilling

from initial assessment through to workout planning

interactive experience to inspire well-being and

and sustaining or increasing performance with

create a connected motivated community.

gamification and apps. Reiver delivers the latest

ReferAll

G15

5 The Mill Building, 31-35 Chatsworth Road, Worthing,

high performance functional training, cardio, resistance, reaction and balance training tools.

West Sussex BN11 1LY, UK

Renew Health Ltd

E25

Tel: 0845 465 1052

IDA Business & Technology Park, Garrycastle, Dublin Rd,

Email: support@refer-all.net

Athlone, Co Westmeath, Ireland

Website: www.refer-all.net

Tel: +447710 532963 Email: steve.jones@renewgroup.eu

Over 400 services use our secure online software.

Website: www.renewtherapy.co.uk

We are trusted by Public Health Teams, Local Authorities, Leisure Trusts and NHS organisations

Renew Therapy gives everyone the opportunity

across the UK. Currently over 600 people per

to enhance their blood circulation through the

day are referred to our customers services. We

introduction of ECP Therapy. Widely regarded as

have provided a vehicle for data management

an effective method to increase blood flow, ECP

and analysis since 2010 and offer dynamic

Therapy can aid in improving quality of life, cardio

solutions for public health and wellbeing services.

vascular efficiency and sports recovery. The

Our software enables people running wellbeing

benefits of this treatment have clinically shown to

and lifestyle services to focus on efficiency and

provide improvement in vasodilation, increased

excellent customer care. Behind the scenes our

VO2 and increased blood flow. The concept of

automated tasks, SMS and reporting features

obtaining a full cardio vascular workout without

ensure that key performance indicators are

the physical stress of training or ‘No Intensity

gathered and outcomes are generated. At

Training’ can help everyone, from athletes who

ReferAll we help to increase capacity for services

are unable to train but still maintain a high level of

and offer an excellent return on investment for our

cardio fitness to individuals who are inactive and

customers. Explore our solutions and send us an

seeking a way improve their energy levels and

email so we can discuss your requirements.

lead a more active life.

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Royal Life Saving Society UK C09 Redhill House, 227 London Road, Worcester

Rugged Interactive

A49

Unit 7, Windmill Industrial Est., Fowey, Cornwall, PL23 1HB, UK

WR5 2JG, UK

Tel: +44 (0) 1726 981 123

Tel: 0300 3230 096

Email: hello@rugged-interactive.co.uk

Email: info@rlss.org.uk

Website: www.rugged-interactive.co.uk

Website: www.rlss.org.uk

Rugged Interactive designs and manufactures interactive fitness equipment in Cornwall —

IQL UK is the awarding body of The Royal Life

equipment that is truly original, extremely fun and

Saving Society UK (RLSS UK), the drowning

fully inclusive. We are a rapidly growing high-

prevention charity. RLSS UK is the UK’s leading

tech fitness equipment company, passionate

provider of training and education in lifesaving,

about creating new and stimulating tools for

lifeguarding, water safety and life support skills.

our customers to improve their fitness and

Through IQL UK, there are more than 90,000

performance. We have developed a range of

RLSS UK Pool Lifeguards in the UK trained in the

products which are interactive and, through

National Pool Lifeguard Qualification (NPLQ). IQL

gameification, are specifically designed to

UK also offers the National Pool Management

motivate people to keep both mind and body

Qualification and First Aid at Work qualifications

fit and active. We continue to design products

as part of its portfolio. Around 400 people

for people of all ages and abilities in elite sport,

needlessly die from drowning in the UK every

trampoline centres, adult gym, youth gym,

year and thousands more suffer injury, some

disability and physical rehabilitation markets.

life-changing, through near-drowning experiences.

Putting these figures into context one person dies every 20 hours in the UK and drowning is the leading cause of accidental death of children in the UK. Our core purpose is to prevent drowning and we want to deliver a year-on-year reduction

Rush Athletics

A32

55A Pollards Hill South, Norbury, SW16 4LR, London, UK Email: info@rushathletics.co.uk Website: www.rushathletics.co.uk

in the rate of British and Irish citizens drowning through the identification of seven challenging

At Rush Athletics, our vision is simple.. ‘to get the

ambitions which we intend to focus our attention

world jumping rope the right way!’ The benefits of

on, having the maximum impact possible on

jump rope training far exceeds what is commonly

these facets of the work we undertake.

thought and this is what we want to share with you! We offer expert training advice and have created one of the most popular speed ropes in the world - ‘THE MONEY ROPE’! Thanks to social media, Rush Athletics now reaches audiences on a global scale. It’s founder, Rushie. S, began recording Youtube videos from his garden to demonstrate how to skip like the professionals.

The following is now in excess of 25,000 with over 1.5 million video views. These videos have now created a buzzing jump rope community

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across the world allowing thousands of people to enjoy cardio again. This is not the average fitness company; Rush Athletics is a lifestyle, preparing it’s followers to lead a healthier way of living.

Schwinn

E06

Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe HP12 3SU, UK Email: uksales@corehandf.com Website: www.corehandf.com

In 1995, Schwinn® introduced the first production

SAPCA

H13

Supporter

bike ever designed specifically for indoor group cycling, and we’ve been at the forefront of the phenomenon ever since. We combine next-

The Hexangle, Stoneleigh Park, Warwickshire

generation cycling technology with a global

CV8 2LG, UK

team of Master Instructors to provide the most

Website: www.sapca.org.uk

integrated, comprehensive solution available for the cycling studio.

SAPCA is the recognised trade association for the sports and play construction industry in the UK. Its role is to foster excellence, professionalism and continuous improvement throughout the industry, in order to provide the high quality facilities

seca Ltd

F36

40 Barn Street, Birmingham B5 5QB, UK Tel: 0121 643 9349

needed at all levels of sport, physical activity,

Email: info.uk@seca.com

recreation and play.

Website: www.seca.com

SAPCA’s Role and Activities: r The promotion of high standards

Since 1840 seca have been paving the way in

r The regulation of the industry

medical measuring systems & weighing. They

r The provision of education and training for the

have developed innovative ?BIA devices for

industry’s workforce r Active participation in the development of British, European and other Standards r The promotion of research and the

standing or supine measurement. Clinically proven and validated to the Gold Standard they provide highly accurate assessment of body composition, consistently reproducible, taking performance

encouragement of the use of new technology

diagnostics to the next level. The seca range

in the design and construction of sports and

includes fully automatic measuring stations

play facilities

incorporating medically validated ultrasonic multi-

r Close liaison and cooperation with sports

point height measurement. A comprehensive

councils, funding agencies and sports

range of ECG equipement includes PC based

governing bodies of and play

devices for cardiology assessment and historical

r The Association provides a strong voice to represent the sports and play construction industry in the UK

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EXHIBITOR GUIDE

Shapemaster Global

H21

3 Queens Square Business Park, Huddersfield Road, Holmfirth HD9 6QZ, UK

leave is accrued accurately and compliantly. All this technology is made available to prospective partners at no cost for 3 months for full evaluation and then deployed without any license fees or set-

Tel: 01484 667474 Email: info@shapemaster.co.uk

up costs. In 12 months ShopWorks has improved

Website: shapemaster.co.uk

the staffing efficiency in over 220 UK fitness/leisure venues and over 500 by the end of 2018.

Shapemaster design & manufacture power assisted exercise equipment that compliments traditional leisure centre offerings, helping to cater for a wider section of the community by increasing

Sliptech Ltd

H10

Brown Oaks Barns, Alresford Road, Wivenhoe CO7 9JZ, UK

social inclusion and create vibrant social hubs.

Tel: 01206 826788

Suitable for the over 50s and encourages active

Email: info@sliptech.co.uk

ageing. Shapemaster also supports the needs

Website: www.sliptech.co.uk

of disabled people & those with limited mobility in addition to those living with long term health

With over 17 years experience hard floor safety

conditions such as multiple sclerosis, parkinson’s

is our passion. We are committed to providing

disease, fibromyalgia and those living with the

the best anti-slip treatments, sealants, cleaning

physical effects of a stroke.

and restoration expertise to aid facilities in floor safety and effective maintenance. Our

ShopWorks - Staff Scheduling

products are designed to a unique specification

E39

and can permanently improve the safety and appearance of most types of flooring. Whether

29-31, Saffron Hill, UK

it is floor pendulum slip test, anti-slip treatment

Tel: 0870 922 9501

or a specialist deep clean we are here to help.

Email: Lee@theshopworks.com

Our fully trained team have the knowledge and

Website: www.theshopworks.com

expertise to assist all your questions and offer you a professional, friendly service. Offering a

ShopWorks is an all-encompassing cloud-

complete service, supplying a full floor report,

based Workforce Management platform that

analysis certificate to confirm the facility meets

digitally transforms how a fitness/leisure facility

with health and safety regulations and extensive

manages their staff and teams. The impressive

guarantees on our work. As part of this, we also

list of functionality includes bio-metric facial

provide tailored, on-going maintenance advice

recognition time & attendance, rostering, learning

to ensure floors are kept at their best in terms of

& development, HR processes, budgeting and

both aesthetics and safety.

cost controls, on-boarding, a full reporting suite, SMS/Email communications tool and even a branded self-service staff portal for every member of staff. Leisure operators also benefit from the system’s ability to manage single members of staff on multiple employment contracts for different roles, ensuring that all overtime, lieu time & annual

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Smartlife Inc Ltd

A25

31 Princess Street, Manchester M2 4EW, UK

Sporta

Tel: 07933056006 Email: info@smartlifeinc.com

Supporter

What is Sporta? Sporta is a membership

Website: www.smartlifeinc.com

association that represents cultural and leisure Smartlife is an R&D company specialising in

trusts and social enterprises throughout the UK.

smart garment technology, appropriately based

Sporta’s Mission: To be the voice for cultural and

in Manchester, the beating heart of the textile

leisure trusts and social enterprises within culture

industry during the Industrial Revolution. Founded

and leisure and raise awareness of their existence

in 2010 with a series of patents relating to

by representing members, promoting their

conductive soft sensors capable of detecting a

work nationally and facilitating communication

range of biophysical data from the human body,

and best practice amongst the membership.

It now boasts a portfolio of products, initially

Sporta’s Objectives: To represent trusts and social

targeting the sports market, but with applications

enterprises within culture and leisure at a national

across many industries from healthcare to the

level to government and key organisations. To

military. The company works closely with the

promote trusts and social enterprises as the

University of Salford and the University of Kent

best way of delivering community culture and

on Knowledge Transfer Partnerships helping to

leisure services. To act as a forum for members,

maximise its sensor capabilities. Smartlife’s team

identify common issues and propose collective

comprises 9 PhD, MBA, and Masters qualified

solutions. To improve communication and share

professionals in Digital Signal Processing,

best practice between members. To promote the

Electronics Engineering, Sports Engineering,

sporta Charter of Integrity.

Material Science, Sourcing, and Data Analysis.

Sport Solution

G30

Søren Frichs Vej, Åbyhøj, Arhus, Denmark Tel: 07491134948 Email: fm@sport-solution.com Website: www.sport-solution.co.uk

Sport Solution have 60% market share within

Sported

Supporter

Sported Foundation, House of Sport (4th Floor) 190 Great Dover Street, London SE1 4YB, UK

Denmark, on the back of this success we entered

Email: info@sported.org.uk

the UK market in 2017 with Fabio Mazzieri COO

Website: www.sported.org.uk

heading up the expansion into the UK market.

We provide an all in one solution for fitness

Sported is one of the leading Sport for

management software across all fitness sectors.

Development charities in the UK, helping more

We pride ourselves on our customer service,

than 3,000 community sport and youth groups

continued software development and competitive

survive and thrive. What makes Sported’s

pricing. For more information visit our website

members so special is that each and every one

www.sport-solution.co.uk or email fm@sport-

uses the power of sport and physical activity

solution.com. We look forward to welcoming you

to transform young lives and local communities

to our stand.

across a range of social outcomes:

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SportsArt

1. Health and wellbeing 2. Crime and anti-social behaviour

E15

SportsArt House, Unit 2, 3 Charnwood Business Park,

3. Education and employability

North Road, Loughborough LE11 1LE, UK

4. Community cohesion

Tel: 07702499661

5. Inequality in sports participation

Email: uksales@gosportsart.com

Our members play a pivotal role in the lives of the

Website: www.gosportsart.com

young people in their local community. Yet the majority are run on shoestring budgets, relying

SportsArt is an established industry leader

on the kindness and hard-work of a handful of

leveraging over 38 years of innovative design

dedicated staff and volunteers. At Sported we

and manufacturing excellence. The company

support these local heroes by providing much

consistently seeks to advance industry standards,

needed professional expertise, resources and

positioning itself as one of the most creative

business mentoring to help build their capacity

manufacturers of premium quality fitness, medical,

and long-term sustainability.

performance and residential equipment. SportsArt is one of the largest single brand manufacturers

Sports Management

D07

Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5

in the world and is sold in over 70 countries worldwide. With over 500,000 square feet of stateof-the art manufacturing space; SportsArt designs,

1DJ, UK

manufactures and tests all equipment to rigorous

Tel: +44 (0)1202 742968

TÜV quality standards. With hundreds of patents

Email: johnchallinor@leisuremedia.com

worldwide for innovative technologies; such as

Website: www.sportsmanagement.co.uk

the award winning ICARE™ system or the newly relaunched ECO-POWR™ Series, SportsArt is the

Published bi-monthly, Sports Management is the

leading green fitness partner, developing products

only magazine and online community for decision-

that are instrumental to rebuilding and sustaining

makers in the sports facilities, major events and

lives.

host cities industry. Our readers are owners, operators, governing bodies and suppliers of all types of sports facilities in the private, public and trust sectors. Sports Management is supported

Stable Media

G46

SBC House, Restmor Way, Wallington SM6 7AH, UK Tel: 0208 2881080

by a website – www.sportsmanagement.co.uk, a

Email: julian@stable-media.co.uk

weekly e-zine and a handbook. A digital version

Website: www.stable-media.co.uk

of the magazine can be viewed online each fortnight at www.sportsmanagement.com/digital,

Stable Media, is a division of Stable Publishing

while a free pdf subscription is available at www.

Ltd, an independent publisher of market leading

leisuresubs.com.

business to business magazines. the company has now grown to a multiplatform media provider involved in the built environment across leisure, education, healthcare and the play & sports markets. With a policy of producing informative editorially led publications, our brands inspire and connect with the sectors they operate in,

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complemented with websites, digital issues and array of emedia options. We depend on the imagination and passion of our people to develop our brands, and drive our business forward.

Star Trac

E06

Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, HP12 3SU, UK Email: uksales@corehandf.com

Personal accountability means employees are empowered to create the kind of dynamic

Star Trac’s mission is to provide products,

products our clients find essential.

programs and solutions to mould lifelong habits for health and fitness. Its user-focused

Stages Cycling

E07

4 Borough High Street, London Bridge, London SE1

innovations are reflected in the complete line of cardiovascular, strength and group exercise products. Star Trac is committed to providing

9QR, UK

the highest level of service through long lasting

Tel: 01908 267340

relationships.

Email: info@stagesindoorcycling.co.uk Website: www.stagesindoorcycling.com

SWIMTAG

At Stages Cycling, we’re focused exclusively on cycling, with full ownership of our products,

A07

222 Sports Limited, Level 5, The Old Malthouse, Clarence Street, Bath BA1 5NS, UK

whether is inside the indoor cycling studio, gym

Tel: 01225 282 117

floor or outdoors on bikes. Our teams around

Email: info@222sports.co.uk

the world are dedicated to supporting those

Website: www.seeyourswim.com

products, as well as the athletes and studios who use them. Stages has taken the guesswork out of

SWIMTAG is a valuable addition to a swimmers

training, both on the road and in the studio. Our

experience by motivating and encouraging them

SC bike series, the choice of the world’s top club

to reach their goals. It gives your pool a unique

operators and boutique studios, is the fastest

selling point from the competition, opens up new

growing indoor bike in the world. Its feel, fit and

potential revenue streams through the up-sell

performance take every studio experience to a

of memberships and provides key analytical

new level. #100%cycling.

swimming data. We work with leading pool

StairMaster

E06

Unit 4, The Gateway Centre, Coronation Road, Cressex

operators in the UK to incentivise thousands of recreational swimmers each day. Visit the team on stand A07 for an introduction to our system

Business Park, High Wycombe, HP12 3SU, UK

and discuss how we can support your aquatic

Email: uksales@corehandf.com

development plans.

Since 1983, StairMaster has provided fitness options that require real effort from users, and reward that effort with real results. We are proud to say that for over 25 years, we have been known as the workout that your members love to hate, and we are dedicated to continuing that tradition. Real Work. Real Results.

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Tanita

G48

Taurus

E26

UK Office - 111 Piccadilly, Manchester M1 2HY, UK

Cloberfield House, 57 Beardmore Way, Clydebank

Tel: 0161 6380926

Industrial Estate, Clydebank, Glasgow G81 4HT, UK

Email: simon.bradeley@tanita.eu

Email: commercial@powerhouse-fitness.co.uk

Website: https://tanita.eu/

Website: www.powerhouse-fitness.co.uk

Tanita is the world leader in precision electronic

Powerhouse Fitness is cementing their

scales, with almost 50% of their domestic market

commercial fitness arm of the business with the

share, the name of Tanita is now a household

launch of their new Taurus commercial range at

word in Japan. Tanita introduced the world’s first

Elevate. Taurus was founded in 2008 based on

integrated body composition analyser/scale to

three key principles, quality, strength and premium

the professional markets in 1992. The company’s

design, backed by German innovation and

success and expanding global presence is the

engineering. Taurus has become one of Europe’s

result of superior technology, unique design, and

leading fitness equipment brands and the new

high manufacturing standards, which have earned

collection includes a range of fitness pieces with

ISO 9001 certification, CE marking, membership

the ability to withstand even the most demanding

in the JQA (Japanese Quality Association), FDA

commercial fitness environments.

clearance and the Good Housekeeping Seal. For

The Taurus range is predicted to take the UK

the last 40 years of its 63-year history, Tanita’s

commercial fitness market by storm and the key

core business has been the manufacturing of

pieces from the strength and cardio collection will

precision scales. Today, Tanita is looking beyond

be on display here at Elevate.

scales to products that enable consumers to monitor their own health. Based on medical evidence linking excess body fat to heart disease, diabetes and certain cancers, Tanita introduced the world’s first integrated body composition

Ten Health and Fitness

A13

Ten HQ, 119-121 Middlesex Street, London E1 7JF, UK Tel: 020 7247 5145

analyser/scale to the professional markets in

Email: team@ten.co.uk

1992. Using the same technology used in their

Website: www.ten.co.uk

professional analysers Tanita developed the world’s first scales with body fat monitor for home

Founded in 2007, Ten Health & Fitness bridges

use in 1994. Tanita’s accuracy innovation and

the gap between the medical community,

durability are trusted worldwide.

expert-led functional movement training, and the booming boutique fitness scene they helped pioneer. Improving quality of movement – and quality of life – is at the heart of Ten’s offer.

Eight London studios & clinics feature their trademark Dynamic Reformer Pilates, alongside Physiotherapy, Massage Therapy, Personal Training and supplementary classes taught in Ten’s trademark expert, effective, endorphinboosting style. Launched in 2016, their professional training arm TenEducation trains

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health and fitness professionals from across

and bodyweight training equipment. Founded

the country how to teach Dynamic Reformer

in 1974, the San Diego-based company’s Total

at its highest quality In 2018 Ten’s inclusive,

Gym products are used in 14,000 physical

collaborative and client-focused Circle of Care

therapy clinics, athletic training facilities, hospitals,

expanded with the launch of TenClinical, which

universities, professional sports teams, Leisure

sees Ten working alongside hospitals and

Centres and health clubs, inspiring over 24 million

consultants to provide medically-proven specialist

workouts per year worldwide.

exercise prescription for clients following lifealtering clinical diagnoses.

TomGodwin.co.uk

TrainAsONE Supporter

Email: info@tomgodwin.co.uk

Tech Lab

Email: info@trainasone.com Website: www.trainasone.com

We solve the problem of keeping runners of all

Website: www.tomgodwin.co.uk

abilities healthy, fit and injury free whilst training to Tom Godwin is an established fitness industry

reach their goals. Every runner has their very own

expert having been involved with the fitness

Artificial Intelligence powered personal running

industry for nearly 20 years. He is a regular in the

coach, constantly adapting to every run and their

fitness and leisure industry press having written

individual lifestyle.

for many of the major industry magazines in the UK and USA. Tom is always keen to make contact with others in the industry, so feel free to connect via social media and start a conversation.

Tom will also be attending Elevate so please

TRYON Ergonomic Grips

G13

No image available for TRYON Ergonomic Grips Millan 33, 41120 Seville, Spain

follow him on social media for his regular postings

Tel: 0034 687713336

in the run up to and during the event.

Email: TRYON@TRYON.ES Website: www.tryon.es

Total Gym UK

F20

Ethics House, The Villas, Wilmslow, Cheshire SK9 2GA

TRYON is a Spanish brand specialized in Product Design and Development. It has been on the

UK

market for the last fifteen years. This is a personal

Tel: +44(0)7535284888

project conceived and directed by Salvador

Email: info@ethicsleisure.com

Bruno, where his creativity and large experience

Website: www.totalgymshop.co.uk

as a Designer and Industrial Engineer, together with his passion for the world of Bodybuilding

Ethics Leisure are the Official & Exclusive

and Fitness after years of hard training, were the

distributor of Total Gym products in the UK &

main drivers. With Ergosense by TRYON, we

Ireland based in Cheshire, England with over 27

had a clear goal while developing our Innovative

years experience in the in the Health, Wellness

Fitness Grips: be a leader in innovation, design

& Fitness industries working with some of the

and technology. The biomechanical and

largest Global Brands. Total Gym is the world’s

ergonomic study has been our starting point

leading privately-held manufacturer of functional

to bring this product to its necessary evolution.

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Groundbreaking designed, comfortable and made

the industry to react accordingly and provide

of top quality materials, TRYON grips are unique

operators and gym users with the equipment

as they incorporate a totally new concept. The

they need and want. Elevate will see the

key word is INNOVATION.

official UK launch of our UFC (Ultimate Fighting Championship) equipment. Dyaco holds the

TVS Group

D12

Low Bay, Commerce Street, Carrs Industrial Estate,

global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets. With over 300

Haslingden, Rossendale BB4 5JT, UK

million fans worldwide, our products will enable

Tel: 01706 260 220

customers to capitalise on the popularity of mixed

Email: sales@tvs-group.co.uk

martial arts and one of the most popular brands

Website: www.tvs-group.co.uk

in the world. The components within Dyaco’s

Established in 2009 as a specialist supplier

UFC offering comprise: - UFC Ultimate Kombat

of noise and vibration solutions, The TVS

– Commercial combat training equipment and

Group has successfully evolved into four key

accessories, including UFC branded gloves and

strategic divisions; TVS Sports Surfaces, TVS

punchbags. - UFC Ultimate MXS (Strength Series)

Gym Flooring, TVS Play Surfaces and TVS

– Commercial selectorised strength and plate

Acoustics. The business is balanced through a

loaded machines, plus benches. - UFC Ultimate

broad portfolio of products and a presence in

Training – Functional Training Rigs, free weights

international markets. Our strategy focuses on

and accessories.

supplying best in class materials, shaping reliable and trustworthy partnerships while delivering outstanding customer service. TVS construct acoustic floating floors for use in gyms, dance studios, cinemas and bowling alleys. We also

ukactive

Lead Supporter & Central Hub

supply polyurethane, sprung timber and EPDM surfaces for sport and play, as well as, acoustic

Our focus is a long-standing and uncompromising

wall panels to control reverberation in sports halls

vision to get more people, more active, more

and leisure facilities.

often. We are committed to improving the

UFC

E10

Dyaco UK Ltd, Fairbourne Drive, Atterbury, Milton Keynes

health of the nation through promoting active lifestyles. We will achieve this by facilitating big impact partnerships, championing innovation,

MK10 9RG, UK

providing high quality services to our members,

Tel: 07737052505

campaigning, providing research and sharing

Email: d.hughes@dyaco.com

insights. This is our promise to our members,

Website: www.dyaco.co.uk

stakeholders and the nation. We exist to serve any organisation with a role to play in, or benefit

Dyaco UK Ltd offers a versatile range of world-

to be gained from getting more people, more

class commercial, medical and home fitness

active, more often. We will provide a supportive,

equipment with brands including Spirit Fitness

professional and innovative platform for our

and Johnny G. We cater for all markets, aiming

partners to succeed in achieving their goals.

to be at the cutting edge of developments in

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The University of Kent

A25

Medway Building, Chatham Maritime Chatham, Kent ME4 4AG, UK

the University offers a 3-year Bachelor Degree and 4 Masters Courses (2-year MA), one of wich is taught entirely in English and a further researchoriented post graduate course (3-year PhD).

Tel: 01634 888808 Email: sportsciences@kent.ac.uk Website: www.kent.ac.uk/sportsciences

University of Salford, Manchester

A25

The University of Kent’s School of Sport and

The Crescent, Salford M5 4WT, UK

Exercise Sciences is a leading department

Tel: 0161 295 5000

producing internationally recognised and world

Website: www.salford.ac.uk/research/health-sciences

leading research and impact in the areas of

Online Profile

endurance exercise, rehabilitation and health.

The Centre for Health Sciences Research is a

Within these themes, our staff are working on

multidisciplinary group, focused on improving

projects related to smart wearable technology,

health outcomes through innovation and research.

nutrition to support immune function, optimised

Although primarily based in a school of health

methods for training, psychobiological strategies

sciences, our members come from a wide range

to enhance performance and physical activity,

of backgrounds, from physics to physiotherapy,

non-invasive brain stimulation, and digital

making us well placed to drive forward

technology to support rehabilitation from injury.

innovation, research and practice in health.

In all these areas, the work is either grounded in

Our research spans a wide range of areas from

innovative applied science, or we are striving to

gait biomechanics and assistive device design

translate the basic research to inform practice

through to clinical rehabilitation, public health,

or develop useable technology. We already have

psychology and diagnostic imaging. We have a

excellent examples of working with industry

dedicated group of researchers who are focused

partners, including the Endura clothing, Honda

on understanding of how we can measure and

Racing, Smartlife, Vitality 1 Healthcare, Colostrum

quantify physical behaviour using wearable sensor

UK ltd and the Ministry of Defence.

technology. As part of this research, we work closely with many industry partners.

University of Rome “Foro Italico” A26

VACUACTIVUS

Relation’s Office, Piazza Lauro de Bosis, 15, 00135

3, Modrzewiowa Srt, Losino, 76251 Poland /

Roma, Italy

9595 Wilshire BLVD Beverly Hills CA 90212 USA

Tel: +39 06 36733221

United States

Email: relazioni.internazionali@uniroma4.it

Tel: +48-59-843-4343 / +1-310-467-9723

Website: www.uniroma4.it

Website: www.vacuactivus.com

The University of Rome “Foro italico” is strongly

Our company is a world leading manufacturer

committed to promoting the ethical value of

of innovative fitness, spa, infrared, weight loss

physical activity and sport so as to respect and

and cryotherapy equipment. We are on world

enhance all the aspects of a human being. Currently

market over 15 years and our team helped

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to equip a many successful projects around

community, and engage your members more

the world. We are an one of the largest world

efficiently than ever before with a unique array

factories this industry. We producing a huge

of mobile apps. Virtuagym’s software solutions

range of equipment for gyms, weight loss centers,

are designed to reduce hassle and save time.

cryotherapy studios and wellness facilities.

The system includes a complete ecosystem with

VACUACTIVUS is a innovative equipment and

solutions for exercise and nutrition guidance,

solution for cryogenic applications. We have

progress tracking, online coaching, client and staff

created the science of using low temperature

management, scheduling, payments, online sign-

gases to deliver healing, preserving and longevity

up, online payments, access control, and more.

benefits to the human body and its surrounding

In short, you’ll have everything required to run

habitat. VACUACTIVUS focuses on delivering

a modern fitness business efficiently. Virtuagym

cryotherapy innovative solutions and other

supports more than 11 million consumers, 4,500+

customized installations allowing you to thrive in

health clubs and over 25,000 trainers worldwide.

healthcare, sports, and beauty industry.

Versaclimber

H09

Vitastream Sports Hydration G11 The Vitapure Drinks Company Ltd, 11 Riverside Park

Eastland House, 50 Forge Lane, Halesowen, West

Industrial Estate, Dogflud Way, Farnham, Surrey,

Midlands B62 8EB, UK

GU97UG, UK

Tel: 01360 550325

Tel: 01252 597993

Email: info@versaclimber.co.uk

Email: info@vitastream.co.uk

Website: www.versaclimber.co.uk

Website: www.vitastream.co.uk

The training tool of choice for those looking to

Introducing the unique Vitastream Sports

improve their fitness and elite athletes including

Hydration System. Enabling gyms to increase

Andy Murray, the Versaclimber provides the

revenue by helping members significantly

ultimate low-impact cardio workout. Head to

improve their hydration. The Vitastream Sports

stand G08 and try the new cross-crawl version

Hydration system provides convenient, chilled and

of the machine, designed to enhance full body

affordable purified flavoured waters continually

engagement and take your training to the next

on tap. The choice of six delicious fruit flavours

level.

offer the benefits of zero sugar and low calorie but high in vitamins and electrolytes for the ultimate in

Virtuagym Amstelplein 6, Amsterdam, Netherlands 1096 BC

F32

workout drinks. Members love the convenience, cost saving and improved fitness results. By providing re-usable bottles the environment also

Tel: +31207165216

benefits by reducing the amount of plastic bottles:

Email: info@virtuagym.com

fewer lorries on the road, fewer bottles in the bin.

Website:virtuagym.com/

So come and try Europe’s most popular sports hydration system.

Virtuagym provides everything you need for member engagement, coaching and management. Build a retention-building

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EXHIBITOR GUIDE

WaterRower

F16

19 Acton Park Estate, The Vale, London, UK

bikes, this new genre of training is sweeping the world. In 2017 Wattbike launched the Atom, the world’s first smart bike, alongside groundbreaking

Tel: 020 8749 9090

developments to pedalling technique monitoring

Email: info@waterrower.co.uk

with Pedalling Effectiveness Score. In 2018,

Website: www.waterrower.co.uk

Wattbike will redefine indoor cycling even further with advancements in both equipment and

Equally at home on the commercial gym floor

software. In 2018, Smart Training will take on a

or boutique studio, the WaterRower has a cult

whole new dimension...

following among fitness enthusiast across the world. The official water rowing machine of British Rowing, the WaterRower’s dynamically adjusting resistance gives an authentic rowing experience. Famous for its handsome design, the WaterRower provides a full body workout that is low on impact, but high on intensity!

Willmott Dixon

H11

Munro House, Portsmouth Road, Cobham, Surrey KT11 1TF, UK

Wattbike Ltd

F01

Vermont House, Nottingham South and Wilford Industrial

Tel: 01932 584712 Website: willmottdixongroup.co.uk

Estate, Nottingham NG11 7HQ, UK

Willmott Dixon is a privately owned contracting

Tel: 0115 945 5450

and fit-out company. Being a large company

Email: info@wattbike.com

means we have the scale to create a huge and

Website: https://wattbike.com

lasting positive impact on our society. This is not only done through what we build and maintain

Since the launch of the now iconic Wattbike Pro in

– it is achieved through the fantastic efforts of

2008, Wattbike has been at the forefront of indoor

all our people who make a major contribution to

cycling technology. Developed in partnership

enhancing their local communities. In 2014, this

with British Cycling, the Wattbike has been

contribution saw us become the only company in

embraced by elite athletes and teams across the

our sector to win a Queen’s Award for Enterprise

globe. Wattbike is the choice of champions. An

for sustainable development, and in 2017 we

obsession to improve performance led Wattbike

won the SundayTimes’GivingSomethingBack

to invent new technologies to create the most

award for our focus on strengthening the fabric

accurate, reliable and realistic indoor bike.

of society.

Now adopted by the premier health and fitness providers, personal trainers and cycling studios, Wattbike is the only indoor bike to offer elite level training to the masses. Through immersive cycling Zones, Wattbike have redefined indoor cycling, bringing small group training on to the gym floor.

Combining thought leading training methods with inspiring graphics and the gold standard of indoor

122  ELEVATE 2018 EVENT GUIDE

EXHIBITOR GUIDE

WorkOut Magazine

Supporter

47 Church Street, Barnsley S70 2AS, UK

Women’s Sport Trust

Supporter

Tel: 01226 734463 Email: ce@scriptmedia.co.uk

Website: www.womenssporttrust.com

Website: www.workout-uk.co.uk

Women’s Sport Trust raises the visibility and

With an ABC verified circulation of over 8,000

increases the impact of women’s sport through

decision makers, Workout is a leading monthly

the promotion of diverse athlete role models,

publication serving the fitness industry. Over the

increasing media coverage and improving the

years, not only has Workout firmly established itself

funding landscape. We are a leading UK charity

as the voice of the independent gym operator, it has

focused on using the power of sport to accelerate

also become a go-to and trusted source for fitness

gender equality and stimulate social change.

professionals in all parts of the sector, from local authorities and leisure trusts to health clubs, hotels and educational facilities. Each issue, the magazine

Woodway

E08

The Sandpits, Acacia Road, Bournville, Birmingham B30

gives its readers the most comprehensive mix of news, expert comment, features, case studies and new product launches. Content is unashamedly

2AH, UK

focused on the key things every busy gym operator

Tel: 0121 472 0361

needs to know – all delivered in a bright, informative

Email: david@cranlea.co.uk

and easy to read package.

Website: www.woodway.com

Woodway have been producing treadmills since 1975 and are proud to be the known in the fitness industry as the original slat belt treadmill. We offer

Xn Leisure Systems

G22

85D Park Drive, Milton Park, Abingdon, Oxfordshire OX14 4RY, UK

both motorised and non-motorised versions of

Tel: 0870 8030 700

our treadmill, ensuring that the same, high quality

Website: www.xnleisure.com

running surface is available throughout the range of

Xn Leisure is a leading IT solutions provider for the

products. We also partner with FITBENCH which

Leisure Market with over 40 years’ experience.

compliments our treadmills perfectly in a number

We have thousands of users benefiting from the

of different training environments. Used by some

latest technology. Whatever your business we

of the leading operators in the market who require

understand your IT and Data needs. Our expertise

quality products together with an unrivalled service,

and innovative solutions can save your business

Woodway and FITBENCH are leading the way.

time and money. Bringing strategic business intelligence to the leisure sector through Xn Insight and the Leisure sector wide DataHub. Learn how your business can benefit from seeing their data differently in 2016.

ELEVATEARENA.COM  123

EXHIBITOR GUIDE

for STOTT PILATESÂŽ, and have developed a

YMCA Awards

E37

Supporter

large and vast fitness portfolio since launch. Not only that, we are a non for profit charity, so our main focus is seeing our students succeed and

112 Great Russell Street, London WC1B 3NQ, UK

giving them the best experience possible. We

Tel: 07557845409

offer work-based Apprenticeships funded by the

Email: awards.commercial@ymca.co.uk

government including Gym and Personal Trainer

Website: www.ymcaawards.co.uk

courses, Leisure Operations and Management, each of which are completely tailored to the

YMCA Awards are evolving! after re-branding

learners needs. For employers we can provide

from CYQ we continued developing our offer to

end to end staff development solutions including

educational establishments, learners, employers

in-house and bespoke fitness training and

and fitness professionals. We not only provide

apprenticeships that will upskill your staff,

the most highly respected qualifications in the

enhance profitability and further your business

industry but also offer continued development and

objectives. We can also support the delivery of

support to fitness professionals. Come and meet

community activation programmes.

the team and some of our partners at our stand to find out how YMCA Awards can help support you and your business.

YMCAfit

E38

111 Great Russell Street, London WC1B 3NP, UK Email: ymcafit.bookings@ymca.co.uk Website: www.ymcafit.org.uk

Our ethos is simple: we want to provide high quality training and education in fitness so that our students have the opportunity to grow as an individual, by improving their own quality of life and then using these skills to better their community. These values echo the core ideology of the YMCA, which is helping people live happier, healthier and more fulfilled lives. We have 31 years of industry experience, and this time has allowed us to introduce more innovation and invest in our services so that we can deliver internationally recognised courses that will help our students stand out from the thousands fitness professionals practicing today. We are one of the largest and principal fitness training providers in the UK, the only Licenced Training Centre

124 î &#x161; ELEVATE 2018 EVENT GUIDE

EXHIBITOR LIST

EXHIBITOR LIST Action PR Sponsor Active IQ E35 AJ Products UK Ltd G06 amplitrain GmbH G23 APPI Health Group D24 Ashbourne Membership Management A01 Association of Play Industries (API) Supporter ATEPAA F10 BALPPA - British Association of Leisure Parks Piers & Attractions G44 BASES - The British Association of Sport and Exercise Sciences Supporter Bodygee G29 Bodystat Limited A12 Boogie Bounce H20 Borer Data Systems Ltd A30 ((BOUNCE)) F09 BWCA - British Water Cooler Association Supporter BUCS Supporter Certikin C11 CIMSPA Central Hub ClarityLive Leisure H14 Clip’n Climb G16 Clubware F45 CMS Danskin Acoustics H05 Codelocks H12 Concept Corporate Interiors Ltd F12 Concept2 F03 Core Health & Fitness E06 Cranlea Human Performance Limited E08 CSP Network Supporter Debit Finance Collections plc F44 DNAFit D23 Dongguan Berson Plastic Flooring Co. Ltd D20 Dyaco UK Ltd E10 eGym D10 & Sponsor Eleiko F08 Elevate 2019 G40 Embers Aquatics C14 Fitech UK A17 FitQuest G14 FLexercise G03 Funky Fit Virtual A22 Gantner Ltd G20

GatorTail Gerflor Giant Peach Glofox GoCardless The Great Branding Company GRYPiT Ltd Gympass UK HaB Direct Halo Corporate Finance Ltd Hangfast Adventure Engineering Harlands Group Health Club Management Healthcare Design & Management Healthcheck Services Hippo Leisure Hutchison Technologies Ltd HydroMassage The Hygiene Company iDEA IFBA InBody UK Incorpore Innovatise ISEH Johnson Health Tech Jordan Fitness JP Lennard Keiser UK Ltd Kinetic Insight Limited Legend Club Management Systems Leisure Design & Build Leisure Media Leisure Opportunities Leisurejobs London Sport London Youth Rowing (LYR) Mainteno Matrix Medichecks MIE Medical Research Ltd miha bodytec Milon UK & Ireland MINDBODY

A28 F11 H02 E36 G42 G09 G07 D21 A51 G02 G10 F40 D07 G46 F46 A08 G04 & Sponsor D08 G05 A33 Supporter F31 Sponsor G27 Central Hub H06 C01 D15 D01 A31 F35 G46 D07 D07 Supporter Tech Lab A21 F37 E20 F02 & Sponsor G14 C05 D13 F41 & Sponsor

ELEVATEARENA.COM  125

EXHIBITOR LIST

EXHIBITOR LIST MoveGB myFitApp MYZONE Nagi Smartpool Nautilus Netpulse NOHrD Octane Fitness Omega Security Systems OpenActive OpenActive Accelerator OpenPlay Our People OxyOse Parkour UK PaviFLEX Gym Flooring PayAsUGym Perfect Gym Solutions Physical Activity Facilities Physical Company PHYSIOLAB® Physique Sports Ltd Pogo Pulse Portman Fitness Finance Poseidon-MG International Power Plate Power2SMS Powerhouse Fitness Precor Promote PR Public Health England QNT Sport UK Ltd Racefully React Fitness Ltd ReferAll Reiver Renew Health Ltd Royal Life Saving Society UK Rugged Interactive Rush Athletics SAPCA Schwinn seca Ltd

126  ELEVATE 2018 EVENT GUIDE

Sponsor G27 G26 A10 E06 D09 F16 D14 G17 F42 Tech Lab A27 E30 A24 Supporter G12 F30 F33 G46 F15 A16 A18 G01 A19 A11 E01 G28 E26 D10 Press Room Lead Supporter H07 Tech Lab G21 G15 G07 E25 C09 A49 A32 H13 E06 F36

Shapemaster Global ShopWorks - Staff Scheduling Sliptech Ltd Smartlife Inc Ltd Sport Solution Sporta Sported Sports Management SportsArt Stable Media Stages Cycling StairMaster Star Trac SWIMTAG Tanita Taurus Ten Health and Fitness TomGodwin.co.uk Total Gym UK TrainAsONE TRYON Ergonomic Grips TVS Group UFC ukactive University of Kent University of Rome “Foro Italico” University of Salford, Manchester Vacuactivus Versaclimber Virtuagym Vitastream Sports Hydration WaterRower Wattbike Ltd Willmott Dixon Women’s Sport Trust Woodway Workout Magazine Xn Leisure Systems YMCA Awards YMCAfit

Correct at time of print, please check website for any updates

H21 E39 H10 A25 G30 Supporter Supporter D07 E15 G46 E07 E06 E06 A07 G48 E26 A13 Supporter F20 Tech Lab G13 D12 E10 Central Hub A25 A26 A25 A50 H09 F32 G11 F16 F01 H11 Supporter E08 Supporter G22 E37 E38

JOHNSON HEALTH TECH

H10

GIANT PEACH

H02

SKINNY BRANDS

H03

Sponsored by Jordan

OMEGA

PAVIFLEX

IDEA

A33

RUSH

A32

KINETIC INSIGHT

CODE LOCKS

H12

FITQUEST

G14

G17

CLARITYLIVE LEISURE

H14

SAPCA

H13

G10 G12

REFER ALL

G15

CLIP'N CLIMB

G16

SLIPTECH

H09

VERSACLIMBER

WILLMOTT DIXON

H11

CMS

H05

ELEVATE CAFE

VITASTREAM

G11

QNT

H07 H06

Sponsored by:

A31

BORER

A30

G23

F16

A28

G29

INBODY

F31

T

MAINTENO

F37

LEGEND

F32 VIRTUAGYM

K AL W

F35

Y G LO O N H EC

G27

STABLE MEDIA

G46

E26

F41

DFC

F44

F30

POWERHOUSE

F43

OUR PEOPLE

E30

SHOPWORKS

E39

APPI HEALTH GROUP

D24

ACTIVE IQ

E35

YMCA AWARDS

E37

FIT

E38 E36 YMCA GLOFOX

OPENACTIVE

F46 HEALTHCHECK SERVICES

F42

HIGH OCTANE RIDE

TEN HEALTH

A13

PHYSIO LABS

A16

FITECH

A17

PHYSIQUE

A18

PORTMAN

A19

LYR

A21

FUNKY FIT

A22

Supported by Public Health England

Sponsored by

EVIDENCE BASE: PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING

F38

MINDBODY

PAYASUGYM

Supported by Sport Tech Hub and the Open Active Accelerator

F45 CLUBWARE

HARLANDS

F40

G48

TANITA

TECHLAB

SECA

F36

GOCARDLESS

G42

BALPPA

G44

MY FIT APP

G26 MYZONE

TOTAL GYM

PERFECT GYM

F33

H MA EAL NA TH GE CL ME UB NT

G25

SPORT SOLUTION

OXYOSE

A24

Upstairs Gallery Room Active Nation Seminar

SMARTLIFE

A25

ELEVATE

G40

ROMA

A26

BODYGEE

POWER 2 SMS

G28

OPENPLAY

Supported by ukactive

Sponsored by Incorpore

A27

G30

GATOR TRAIL

F20

XN

G22

REACT

G21

G20

GRYPIT

G07

SHAPEMASTER

LEVEL 2

STRATEGIES FOR AN ACTIVE NATION

BOOGIE BOUNCE

H20 H21

GANTNER AMPUTRAIN

THOUGHT-LEADERS CONFERENCE

NGFAST

SKILLS PAVILLION RECOVERY

Seminar Rooms

FLOORPLAN

Supported by BUCS

Sponsored by Matrix

F03

F08

PE

HAB

A51

F

F10

S

F09

E10

E01

RUGGED INTERACTIVE

A49

POWERPLATE

UFC

((BOUNCE))

E06

F12

CONCEPT INTERIORS

GERFLOR

F11

THE GREAT BRANDING CO

CORE

TIE

ATEPAA

ILI AC

G09

E07

STAGES

H

T PA

E08

CRANLEA

AN

RM O RF

CE

F05

H

THE STUDIO EXPERIENCE Sponsored by Hutchinson-t

ELEIKO

HYGIENE COMPANY

G05

CONCEPT 2

PERFORMANCE: MAXIMISING POTENTIAL

VACUACTIVUS

A50

WATT BIKE

F01

S

CK

HE DIC

ME

G04

HALO

G02

LIV COOKE FREESTYLE

G08

F04 F02 PROLESKI

POGO PULSE

G01

FLEXERCISE

G03

AJ PRODUCTS

G06

KEISER

D01

E20

D06

CENTRAL FEATURE

D10

JORDAN

C01

TVS

D12

D13

E

TRYON

OCTANE

SP

ASHBOURNE MANAGEMENT

S

ES

KE LO RS A UN ND GE P R

EA

C06

CERTIKIN

C11

D15

Supported by CIMSPA

Sponsored by

SWIMTAG

A07

HIPPO

A08

NAGI

A10

POSEIDON

A11

BODYSTAT

A12

BUSINESS OF PHYSICAL ACTIVITY

RLSS

C09

EMBERS

C14

UB CL ENT TH M AL GE HE ANA M

D07

BS RUBBER FLOORING

D22

DNA FIT

D23

D20

D21 GYMPASS

JP LENNARD

D14

MIHA BODYTECH

C05

G13

AG

SS

YD RO MA

D08 H

A01

RENEW HEALTH

MILON

E25

ISEH, UKACTIVE, CIMSPA

Sponsored by MoveGB

EGYM

D05

CH AX NO TIO LO N GI ES

TE

MATRIX

REIVER

NETPULSE

D09

SPORTSART

E15

PHYSICAL COMPANY

F15

WATER ROWER

REHAB AN ACTIVE AQUATIC

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