EVENT GUIDE
10-11 MA MAY 2017 | EXCEL | LONDON
THE ARENA OF PHYSICAL ACTIVITY, HEALTH & PERFORMANCE
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CONTENTS
CONTENTS Welcome to Elevate
5
Elevate Fringe
12
Full Programme - at a glance
14
Seminar Overviews
19
Evidence Base
24
Tech Lab
26
The Stage
27
Speaker Directory
28
Innovation Awards
33
Exhibition Highlights
40
Healthcare Trail
42
Speaker Interviews and News
44
Seminar Programme - Physical Activity for Health & Wellbeing
62
Seminar Programme - Inclusivity – Creating an Active Nation
72
Seminar Programme - Future Performance
80
Seminar Programme - The Business of Physical Activity
86
Exhibitor Guide
92
Exhibitor List
137
Floorplan
139
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WELCOME
WELCOME TO ELEVATE Welcome to Elevate 2017, the UK’s largest cross-sector event dedicated to bringing together the physical activity sector with professionals working in performance and health. As professionals we are becoming increasingly aware of how important it is to address the often complex issues associated with tackling low levels of physical activity. Recently, an annual review reported 26% of all adults were classified as inactive, undertaking fewer than 30 minutes of physical activity a week. It remains one of the leading causes of death in developed countries, being responsible for an estimated 22-23% of heart disease, 1617% of colon cancer, 15% of diabetes, 12-13% of strokes and 11% of breast cancer.
Max Quittenton
There are plenty of success stories, especially in the UK. Team GB brilliantly secured second place at the Rio 2016 Olympics. The government’s sport strategy “Sporting Future: A New Strategy for an Active Nation” has been designed to increase participation and tackle inactivity head on. There are over 9.2 million gym members across 6,435 facilities and organisations like ukactive, London Sport, CIMPSA and Public Health England and many more are working together to get the nation moving more. It is the overall complexity of the physical activity challenge which makes Elevate 2017 so relevant. By bringing together industry with policy makers, researchers, healthcare, education and sport knowledge can be shared between sectors to discover new opportunities. The two-day information programme includes over 200 expert speakers across 4 seminar streams and 48 presentations on the exhibition floor. Over 150 brands exhibit their latest products aimed at helping you to get more people more active. This is your opportunity to meet with the leading fitness equipment suppliers, aquatics experts, innovative start-ups, technology businesses, software specialists, training suppliers, and research bodies each will be exhibiting their latest physical activity related innovations. All this makes Elevate 2017 an unrivalled opportunity to learn more about physical activity. We would like to thank all our supporters, exhibitors, speakers, those hosting Fringe events, judges and attendees. Lastly, I would like to wish all participants a thoughtprovoking, enjoyable and productive two days. Max Quittenton Director Quartz Sequoia Events
A VERY SPECIAL WELCOME TO... Jack and Rebecca Latham who are attending with their parents and the Starlight Foundation on Wednesday 10th May
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WELCOME
ukactive ukactive is the UK’s leading not-for-profit health body for the physical activity sector, representing almost 4,000 members. Our organisation’s efforts are centred on a national ambition to turn the tide of physical inactivity, by getting more people, more active, more often. ukactive works with major partners – across government, NHS, plus the public, private and third sectors to champion the fun, exhilaration and wholesale health benefits of physical activity. Through the ukactive Research Institute we also conduct critical academic research to build a raft of evidence to support the benefits of physical activity to the nation’s health. We envision a future where tackling physical inactivity is a top-tier public health priority, with physical activity fully integrated into our daily lives from cradle to grave. ukactive is pleased to be a lead supporter for Elevate, which is an event with aims very much in alignment with our own. It represents a fantastic forum for partnership and collaboration to all those who have a stake in getting Britain more active, and a chance to drive the physical activity agenda forward. To that end, ukactive Executive Director Steven Ward will feature in a keynote debate on the long-term priorities to tackle inactivity, drawing upon his expertise and experience from over a decade in the physical activity sector. ukactive Research Director Steven Mann will also be a keynote speaker, giving a presentation on the economic value of physical activity to employers. We will also be exhibiting at Elevate, demonstrating how we work with our partners and members in the sector across policy, research and industry expertise to Elevate the importance of the physical activity sector to wider society. Come and visit us in the Elevate Central Hub to find out more. Steven Ward Executive Director ukactive
6 ELEVATE 2017 EVENT GUIDE
Steven Ward
WELCOME
CIMSPA CIMSPA are delighted to once again be lead supporters of Elevate, the single most important event for physical activity, health and performance. Elevate is so much more than an exhibition. In just two years, it has become the forum for learning, networking and innovation thanks to the calibre of its partners, the strength of its varied seminar programme and the quality of its exhibitors. By bringing together key organisations like Sport England, Public Health England, the National Centre for Sport and Exercise Medicine, London Sport and ukactive, Elevate
Tara Dillon
provides a dedicated forum where experts from all sectors can come together to share insight, research and best practice to help tackle the UK’s inactivity crisis. Improving our workforce’s skillset is critical to achieving this goal, which is why we are supporting the Skills Pavilion, the event’s focal point for all those organisations responsible for raising standards and delivering high quality education experiences in our sector. CIMSPA partners – VTCT, Babcock International, YMCA Awards and Active IQ – are exhibiting in the Skills Pavilion, providing an excellent opportunity for you to meet some of the sector’s leading education specialists. You will find other CIMSPA partners elsewhere on the trade floor, including Les Mills, STA, IQL UK and Move it or Lose It! who will be available to share their expertise. One of the strengths of Elevate is its seminar programme with some of the leading authorities from physical activity, health and performance on the agenda. I’m looking forward to chairing the ‘Transforming delivery with new ways of working’ session on Thursday morning, which will examine how industry can work innovatively and collaboratively to be more productive, efficient and profitable whilst meeting wider social and community priorities I will also be updating delegates on CIMSPA’s work on shaping professional standards to create a productive, sustainable and responsible workforce. In recognition of the learning and networking value of the Elevate experience, we are awarding three CIMSPA developmental CPD points per day for members who attend the event. To claim your points, please talk to the CIMSPA team in our exclusive meeting area in the Central Hub. I wish you all a very productive event Tara Dillon CIMSPA
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WELCOME
LONDON SPORT Welcome to Elevate 2017. I am pleased that London Sport is a Lead Partner at Elevate for the conference’s second year. Last year, we saw a dramatic change in the way that sport’s role in society was perceived, and it is clearer now than ever before that the collaborative dynamic fostered in events like Elevate is vital to the future success of our sector. The emphasis placed on technology at this year’s event is particularly encouraging as we, alongside innovators, start-ups, and fellow champions of the role of technology take a more active role in promoting its importance to getting, and keeping, modern society engaged with physical activity. London is a global hotbed for technical innovation, and ensuring this innovation is supported with access to the physical activity and sport sector is a key focus for London Sport this year. Alex Zurita, our Specialist Advisor – Technology for Participation, will be speaking further on this on the second day of the conference. London Sport has a target to get 1,000,000 Londoners more physically active by 2020, and being a part of Elevate is an important element of helping us to achieve that target. Over at our exhibition stand, you can find out more about how we are supporting the sector to work together in supporting more people across London into physically activity through partnerships, collaboration and new innovation. The team there will be focussing particularly on our first ever consumer-facing campaign, #LDNMovesMe, as well as our soon-to-be-launched London Sport Services consultancy. Head on over to find out more about what we are working on now, and what is still to come. The future health of our capital relies on hundreds of organisations working together for the benefit of London and its residents. Every single person that comes through the doors of Elevate 2017 has a role to play. We will be waiting to hear from you. Peter Fitzboydon Chief Executive London Sport
8 ELEVATE 2017 EVENT GUIDE
Peter Fitzboydon
WELCOME
The Institute of Sport Exercise and Health (ISEH) The ISEH is delighted to be a lead supporter of the Elevate conference for the second year running. Many of the key objectives of the seminar sessions dove tail what the ISEH aims are so we are very excited that the excellent idea of bringing key partners and issues around these extremely topical and important areas is having the
Matt James
opportunity to build on the success of last year again at Excel, London during May 2017. We look forward to meeting you during the 10 - 11 May and hope you have a very productive and enjoyable time. Matt James ISEH Development Director ISEH
ELEVATEARENA.COM î š 9
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9-10 MAY 2018 | EXCEL | LONDON
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ELEVATE FRINGE
Elevate will welcome 1,000’s of physical activity, health and performance professionals to London ExCeL in May 2017. In 2016, over 2,500 leading professionals came together for the
Drinks Reception 16:30 Wed 10th May
very first time to learn from over 100 carefully selected exhibitors and more than 100 expert speakers. In 2017 we are expecting over 4,000 visitors.
Please join us at the end of the first day of the exhibition for a drink and some social networking, on stand TW1. Sponsored by:
To maximise this opportunity in 2017, Elevate is offering a Fringe Programme. The Fringe is an unofficial programme of related events & activities that take place during May 10th-11th.
RunTogether Group Run 08:00 Thursday 11th May
England Athletics are organising a RunTogether Group Run for those who wish to take the opportunity to meet new people and partake in some group exercise before the main event opens on Thursday morning. This is an opportunity to also see some of the local landscapes. Book online www.groups.runtogether.co.uk/RunTogetherwithElevate
Taster Paddle Boarding Sessions 09:00 Thursday 11th May - £15 for a 30 minute session Jason Bergin at Urban Recovery will be offering taster paddle boarding sessions in Royal Victoria Dock (adjacent to ExCeL). Jason is British Stand Up Paddleboard Association (BSUPA) certified and the dock provides a safe and interesting environment for learners. Participants must to be able to swim and if you wish to wear a wetsuit (recommended), please allow enough time to get changed (20 mins). The team hire wetsuits out for an additional £5. Participants should also bring a towel as they will not be provided.
12 ELEVATE 2017 EVENT GUIDE
FULL PROGRAMME
FULL PROGRAMME - DAY 1 WEDNESDAY 10TH MAY TIME
SESSION
9.45-10.15
Group Exercise - Go Row Indoor - British Rowing
The Stage
9.50-11.00
Physical activity and cancer - before, during and after treatment
Physical activity
10.00-11.00
Keynote debate: tackling inactivity, what are the priorities?
Inclusivity
10.00-11.00
How to optimise endurance performance (debate)
Future performance
10.00-11.00
The changing shape of the physical activity industry
Business
10.15-10.30
Physical activity and children - Understanding the evidence base: physical activity and children
Evidence base
10.30-10.50
Workout Tech - Title TBC - Miha BodyTec
TechLab
10.30-11.00
Group Exercise - Putting a fresh spin on traditional rebounding ((BOUNCE))
The Stage
10.45-11.15
Physical activity and children - Change in Fitness & BMI across the academic year: impact of school PA & holiday periods
Evidence base
11.15-11.45
Group Exercise - Bring your core to the floor - Hula Fit
The Stage
11.15-12.30
Physical activity and musculoskeletal health
Physical activity
11.15-12.30
Addressing the least active: understanding motivations, attitudes and lifestyles
Inclusivity
11.15-12.30
Athletic recovery strategies
Future performance
11.15-12.30
Maximising aquatics revenues - increasing usage and managing costs
Business
11.30-11.50
Workout Tech - MYZONE - Data is the new oil
TechLab
11.30-12.00
Physical activity and children - Tagtiv8 Active Learning
Evidence base
12.00-12.30
Group Exercise - Bringing a night out to your workout Clubbercise
The Stage
12.15-12.45
No Intensity Training... an evidence based introduction to Renew Therapy
Evidence base
12.30-12.50
Workout Tech - Personalise and optimise the fitness experience - Precor
TechLab
12.30 - 13.15
Physical Activity for Health : Are we trying to achieve the impossible? - Greg Whyte OBE
The Stage
12.45 - 14.00
The economic case for physical activity
Physical activity
12.45 - 14.00
Maximising the opportunities for physical activity in urban areas
Inclusivity
12.45 - 14.00
Training smart with nutrition: fuelling and hydrating athletes
Future performance
12.45 - 14.00
Understanding and managing data
Business
13.00 - 13.15
Physical activity and oncology - Understanding the evidence base: physical activity and oncology
Evidence base
14 î š ELEVATE 2017 EVENT GUIDE
STREAM
FULL PROGRAMME
FULL PROGRAMME - DAY 1 WEDNESDAY 10TH MAY TIME
SESSION
STREAM
13.15 - 13.45
Inclusivity - Keynote: Mike Goody - The Story of an Invictus Gold Medallist
The Stage
13.30 - 13.50
Workout Tech - The impact on Team Communication in a mobile first world
TechLab
13.30 - 14.00
Physical activity and oncology - Macmillan Physical Activity Behaviour Change Care Pathway (Move More)
Evidence base
14.00 - 14.30
Inclusivity - InstructAbility: Disabled instructors delivering inclusive services
The Stage
14.15 - 14.45
Physical activity and oncology - talk title to be confirmed
Evidence base
14.15 - 15.30
The physiotherapists role in managing health conditions through physical activity
Physical activity
14.15 - 15.30
Building foundations for an active life (children and young people)
Inclusivity
14.15 - 15.30
Building the team behind the team
Future performance
14.15 - 15.30
Identifying cost savings and maximising revenues
Business
14.20 - 14.50
Health Promotion Tech - Imoves (Active Lab Winner 2017)
TechLab
15.00 - 15.20
Health Promotion Tech - Reaching out with OpenActive
TechLab
15.00 - 15.30
Inclusivity - Who taught you how to Run? Who taught you how to Move? - The Running School
The Stage
15.00 - 15.30
Creating an evidence base
Evidence base
15.30 - 15.50
Health Promotion Tech - iPrescribe Exercise
TechLab
15.45 - 16.00
Physical activity and Musculoskeletal conditions - Understanding the evidence base: Resistance training for health
Evidence base
15.45 - 16.30
Can you be fat and fit? (debate)
Physical activity
15.45 - 17.00
Designing and evaluating successful interventions
Inclusivity
15.45 - 17.00
Replacing the Irreplaceable - Retaining Olympic Gold Following the Retirement of Britain’s Greatest Olympian
Future performance
15.45 - 17.00
Exploring new markets: wellness
Business
16.00 - 16.30
Inclusivity - Everyone can dance - Wheelchair Dance Sport Association UK
The Stage
16.15 - 16.45
Physical activity and Musculoskeletal conditions - Programming and Supervision of Resistance Training Leads to Positive Effects On Body Composition in Two Community Fitness Programmes
Evidence base
16.45 - 17.30
Best bang for your buck: where do the best health benefits from physical activity lie? (debate)
Physical activity
PROGRAMME CORRECT AT TIME OF PRESS, SEE WWW.ELEVATEARENA.COM FOR UPDATES
ELEVATEARENA.COM î š 15
FULL PROGRAMME
FULL PROGRAMME - DAY 2 THURSDAY 11TH MAY TIME
SESSION
STREAM
10.00 - 11.30
Transforming delivery with new ways of working
Inclusivity
10.15 - 10.30
Physical activity and mental health - Understanding the evidence base: physical activity and mental health
Evidence base
10.15 - 11.30
The importance of the natural environment for physical activity and health
Physical activity
10.15 - 11.30
Stress and performance: developing a challenge mindset
Future performance
10.15 - 11.30
Maximising digital strategies
Business
10.30 - 10.50
Performance Tech - The Running School - Running Biomechanical Analysis
TechLab
10.30 - 11.00
Active Ageing - Title TBC - PowerPlate
The Stage
11.00 - 11.30
Active Aging - Exercise for the over 50s! - Move it or Lose it
The Stage
11.30 - 11.50
Performance Tech - High-Altitude Training - Cosmed
TechLab
10.45 - 11.15
Physical activity and mental health - Branching Out woodland activities on referral for mental health service users
Evidence base
12.00 - 12.30
Active Aging - Parkour for all - Parkour UK
The Stage
11.45 - 13.00
Integrating physical activity and healthcare
Physical activity
11.45 - 13.00
Taking outdoor activity to the mass market
Inclusivity
11.45 - 13.00
Data, intelligence and insight: supporting athletic success
Future performance
11.45 - 13.00
Physical activity and public health
Business
11.30 - 12.00
Physical activity and mental health - talk title to be confirmed
Evidence base
12.30 - 12.50
Performance Tech - The Data of Fluffy Stuff
TechLab
12.30 - 13.00
Keynote: “Adventuring for All” - Being adventurous makes you healthier, wealthier, happier and everyone can be an adventurer!
The Stage
12.15 - 12.30
Physical activity and metabolic conditions - Understanding the evidence base: physical activity and diabetes
Evidence base
13.00 - 13.30
Functional Training - TRIBE Team Training™ TribeFIT™
The Stage
13.15 - 14.30
Understanding and tackling the effects of sedentary lifestyles
Physical activity
16 ELEVATE 2017 EVENT GUIDE
FULL PROGRAMME
FULL PROGRAMME - DAY 2 THURSDAY 11TH MAY TIME
SESSION
STREAM
13.15 - 14.30
Improving the health of the working population through physical activity
Inclusivity
13.15 - 14.30
Tools and techniques for effective rehabilitation
Future performance
13.15 - 14.30
Using digital technology to enhance customer experience
Business
13.30 - 14.00
Physical activity and metabolic conditions - The evidence of behaviour – understanding the psychosocial factors associated with adherence to exercise referral schemes
Evidence base
14.00 - 14.30
Functional Training - Say hello to TufNut – Tyre training with a twist - Jordan
The Stage
12.45 - 13.15
Physical activity and metabolic conditions - Southwark Exercise on Referral Programme
Evidence base
14.20 - 14.50
Work Out Tech - Title TBC - Miha BodyTec
TechLab
14.45 - 16.00
Physical activity and mental health and wellbeing
Physical activity
14.45 - 16.00
Using digital technology to increase participation
Inclusivity
14.45 - 16.00
Duty of care
Future performance
14.45 - 16.00
Big brands and partnership working
Business
15.00 - 15.20
Work Out Tech - MyFitApp - Innovatise
TechLab
14.15 - 14.45
Creating an evidence base
Evidence base
15.00 - 15.30
Functional Training - 7 common mistakes people make when developing a functional training space - Escape
The Stage
15.00 - 15.30
Physical activity and metabolic conditions - External Counterpulsation (ECP) Therapy - Cardiology’s best kept secret
Evidence base
PROGRAMME CORRECT AT TIME OF PRESS, SEE WWW.ELEVATEARENA.COM FOR UPDATES
ELEVATEARENA.COM 17
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SEMINAR STREAM OVERVIEW
PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING - see full programme on page 62
Supported by
Sponsored by
Context Physical activity is fundamental to improving the nations health and wellbeing. As we lead increasingly sedentary lives levels of obesity, diabetes, dementia, mental health problems and other conditions associated with inactivity are on the rise, at a cost of £7.4bn year. With a substantial evidence base around the significance of physical activity for health, the importance of bringing activity back into everyday lives is essential. Regular moderate intensity physical activity has significant benefits for health, reducing the risk of and preventing conditions including cardiovascular diseases, coronary heart disease, diabetes, some cancers, stroke, and musculoskeletal conditions. Physical activity also has a positive effect on mental health and wellbeing, self-esteem, and can release the stresses of daily life. This series of seminars will examine the evidence base behind physical activity and its potential contribution to prevention, management and reduction of conditions through various life stages. The seminars will also explore selfmanagement, and digital interventions and the role of healthcare and physical activity professionals.
Who should attend? Practitioners responsible for the delivery of healthcare and physiotherapy; allied healthcare professionals; Local Authorities; GPs and primary care; secondary care; community services; occupational health; NHS executives; health promotion professionals; health and wellbeing boards; Clinical Commissioning Groups; sports and exercise doctors; nurse practitioners; social care professionals; community groups and third sector organisations.
SESSION OVERVIEW Day 1: 10 May 2017 9.50-11.00
Physical activity and cancer – before, during and after treatment
11.15-12.30
Physical activity and musculoskeletal health
12.45-14.00
The economic case for physical activity
14.15-15.30
The physiotherapists role in managing health conditions through physical activity
15.45-16.30
Can you be fat and fit? (debate)
16.45-17.30
Best bang for your buck (debate)
Day 2: 11 May 2017 10.15-11.30
The importance of the natural environment for physical activity and health
11.45-13.00
Integrating physical activity and healthcare
13.15-14.30
Understanding and tackling the effects of sedentary lifestyles
14.45-16.00
Physical activity and mental health and wellbeing
ELEVATEARENA.COM 19
SEMINAR STREAM OVERVIEW
INCLUSIVITY – CREATING AN ACTIVE NATION - see full programme on page 72
Supported by
Sponsored by
Context In just one generation, physical activity has declined by 20 per cent and is predicted to decline a further 15 per cent by 2030. Social and economic trends over decades have ‘designed’ physical activity out of daily life. Fewer people have manual jobs, technology encourages people to sit still for long periods, an over-reliance on cars and other transport and towns and cities which aren’t designed to encourage activity are all contributing factors. The physical activity industry have worked hard to assist many people to be regularly active, but we still have a long way to go to address the least active in society. In its recent sport strategy, Sport England announced it would be focusing 25% of its resources over the next 4 years (over £250M) on the least active, making tackling inactivity its highest priority. The strategy focuses on the wider benefits of physical activity in terms of physical and metal wellbeing, and individual, community and economic development, with investment being placed where these wider outcomes will be felt the greatest. This stream will examine how the physical activity industry and its wider stake holders can reach and influence the inactive, exploring how to create opportunities for people to be active in ways that fit with their everyday lives and interests. Best practice solutions and strategies for tackling increasingly sedentary lifestyles will be covered; the role of technology, behaviour change, design, working in partnership and local approaches to reach the inactive.
Who should attend? Those delivering physical activity in the community; Local Authorities; leisure operators; gyms; hoteliers; schools; school activity providers; outdoor activity providers; employers; community groups; sports clubs; Local Enterprise Groups; NGOs and third sector organisations.
SESSION OVERVIEW Day 1: 10 May 2017 09.50-11.00 Keynote debate: Tackling Inactivity what are the priorities? 11.15-12.30 Addressing the least active: understanding motivations, attitudes and lifestyles 12.45-14.00 Maximising the opportunities for physical activity in urban areas 14.15-15.30 Building foundations for an active life (children and young people) 15.45-17.00 Designing and evaluating successful interventions
Day 2: 11 May 2017 10.15-11.30 Transforming delivery with new ways of working 11.45-13.00 Taking outdoor activity to the mass market 13.15-14.30 Improving the health of the working population through physical activity 14.45-16.00 Using digital technology to increase participation
20 ELEVATE 2017 EVENT GUIDE
SEMINAR STREAM OVERVIEW
FUTURE PERFORMANCE - see full programme on page 80
Supported by
Sponsored by
Context Team GB’s performance at the 2016 Rio Olympics was the second best ever medal tally at an Olympic games of 67, only beaten by the 146 in 1908, it was the best tally at an away games in history, leading to Team GB jumping up to second in the table. This success ratified the UK’s leading role in human performance to the rest of the world. Building on this level of success is clearly important. The funding for the Olympics has risen from £313m for London, to £335m for Rio, and has risen even further to £345m for Tokyo. This has allowed the UK to draw on its world class sport science and sport medicine expertise to deliver ever increasing standards of performance. This stream highlights the latest developments in human performance, whilst explaining how advances in the sporting arena can impact everyday life and consumer trends. It will explore what we can learn from developments driven by the demands of competition in elite sport, by uncovering research, translating it through examples of advances in science and technology.
Who should attend? Performance professionals responsible for analysis; psychology; biomechanics; skills education and training; physiology; strength and conditioning; sports medicine and treatment, physiotherapy, rehabilitation and recovery.
SESSION OVERVIEW Day 1: 10 May 2017 10.00-11.00
How to optimise endurance performance (debate)
11.15-12.30
Athletic recovery strategies
12.45-14.00
Training smart with nutrition: fuelling and hydrating athletes
14.15-15.30
The team behind the team
15.45-17.00
Replacing the irreplaceable - retaining Olympic gold following the retirement of Great Britain’s Greatest Olympian
Day 2: 11 May 2017 10.15-11.30
Stress and performance: developing a challenge mindset
11.45-13.00
Data, intelligence and insight: supporting athletic success
13.15-14.30
Tools and techniques for effective rehabilitation
14.45-16.00
Duty of care
ELEVATEARENA.COM 21
SEMINAR STREAM OVERVIEW
THE BUSINESS OF PHYSICAL ACTIVITY - see full programme on page 86
Supported by
Sponsored by
Context “Physical activity adds £39bn to the UK economy each year and half of this comes from individuals’ involvement in grassroots sport. The more successful the sporting economy is, the more people are being physically active and vice versa. Through private sector providers of sport, low cost gyms or the disruptive new technologies breathing new life into grassroots sport right through to the dramatic transformation of deprived areas demonstrates sport is central to economic success.” Sport England’s - Sporting Future: A New Strategy for an Active Nation, May 2016. At a time where increasing financial pressures are on every sector commercial and non commercial operators, sport, leisure and physical activity providers need to secure and provide value for money, drive greater efficiencies, deliver customer satisfaction, prioritise investment and maximise new and existing assets to drive financial benefit through increased participation. Elevate’s business seminars see Industry experts providing insights into marketing, finance, policy, economics, operations, strategic partnerships, digital propositions and facilities management and will explore how changing consumer needs are transforming the business of sport and physical activity.
Who should attend? Those delivering physical activity in the community; Local Authorities; leisure operators (private and public); leisure trusts; gyms; hoteliers; outdoor activity providers; sports clubs; Local Enterprise Groups.
SESSION OVERVIEW Day 1: 10 May 2017 10.00-11.00 The changing shape of the physical activity industry 11.15-12.30 Maximising aquatics revenues – increasing usage and managing costs 12.45-14.00 Understanding and managing data 14.15-15.30 Identifying cost savings and maximising revenues 15.45-17.00 Exploring new markets: wellness
Day 2: 11 May 2017 10.15-11.30 Physical activity and public health 11.45-13.00 Maximising digital strategies 13.15-14.30 Using digital technology to enhance customer experience 14.45-16.00 Big brands and partnership working
22 ELEVATE 2017 EVENT GUIDE
POSSIBILITIES
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EVIDENCE BASE SUPPORTED BY
SPONSORED BY
EVIDENCE BASE Getting people more active more often is key to improving the health of the nation. Creating an evidence base is essential for growing engagement for physical activity. For successful engagement there is a need to understand the evidence base, which supports the connections between physical activity and health improvement. Practical guidance and best practice will be shared through the Evidence Base illustrating the evidence and data which supports the benefits of physical activity for mental and muscular skeletal health, diabetes and cardiovascular disease, oncology and the benefits of a physically active childhood. With talks and case studies from leading academics, the ukactive research institute and the physical activity sector the Evidence Base will share the latest thinking and evidence connecting physical activity and health, whilst exploring scalable approaches and solutions.
Day 1 10th May Physical activity and children 10.15-10.30
Understanding the evidence base: physical activity and children Dr Gavin Sandercock Director of Research (Sports and Exercise Science), University of Essex
10.45-11.15
Change in fitness & BMI across the academic year: impact of school PA & holiday periods Andy Heald, National Quality Manager, Premier Education
11.30-12.00
Tagtiv8 Active Learning Bryn Llewellyn, Tagtiv8 Andy Daly-Smith, School of Sport, Leeds Beckett University, Leeds, UK
Dr Gavin Sandercock
Andy Heald
Evidence based performance Bryn Llewellyn
12.15-12.45
No Intensity Training…an evidence based introduction to Renew Therapy Steve Jones, Renew Therapy
Physical activity and oncology Andy Daly-Smith
Professor Robert Thomas
13.00-13.15
Understanding the evidence base: physical activity and oncology Professor Robert Thomas, Consultant Oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and Professor, Exercise Science, Coventry University
13.30-14.00
Macmillan physical activity behaviour change care pathway (Move More) Sarah Worbey, Physical Activity Integration Manager, Macmillan Cancer Support
14.15-14.45
Advancing survivorship: insights into physical activity and myeloma Orla McCourt, Specialist Physiotherapist, UCL
Creating an evidence base Dr Steven Mann
15.00-15.30
Creating an evidence base Dr Steven Mann, Research Director, ukactive SESSION CONTINUED...
24 ELEVATE 2017 EVENT GUIDE
EVIDENCE BASE
Physical activity and musculoskeletal conditions 15.45-16.00
Understanding the evidence base: resistance training for health Dr James Steele, Southampton Solent University
16.15-16.45
Programming and supervision of resistance training leads to positive effects on body composition in two community fitness programmes Professor Alfonso Jimenez, Coventry University
Dr James Steele
Professor Alfonso Jimenez
Day 2 11th May Physical activity and mental health 10.15-10.30
Understanding the evidence base: physical activity and mental health Tim Carter, Assistant Professor in Mental Health, Institute of Mental Health School of Health Sciences, University of Nottingham
10.45-11.15
Branching Out - woodland activities on referral for mental health service users Nathalie Moriarty, Programme Manager, Branching Out
11.30-12.00
Understanding the evidence base: physical activity and wellbeing Louise Mansfield, Theme Leader: Welfare, Health and Wellbeing, Institute of Environment, Health and Societies, Brunel University London working with the What Works Centre for Wellbeing Dr Silvano Zanuso
Physical activity and metabolic conditions 12.15-12.30
Understanding the evidence base: physical activity and diabetes Dr Silvano Zanuso, Director, Medical & Scientific Department, Technogym and Visiting Professor, Faculty of Science, University of Greenwich
12.45-13.15
Southwark Exercise on Referral Programme: best practice Agata Roszczynska, Exercise on Referral and Cardiac Rehabilitation Programme Manger, Everyone Active Daniel Blackmore, Health Manager, Everyone Active
13.30-14.00
Nathalie Moriarty
Dr Robin Roberts
The evidence of behaviour: understanding the psychosocial factors associated with adherence to exercise referral schemes Dr Michael Eynon, Lecturer in Exercise & Health Psychology, Canterbury Christ Church University
Creating an evidence base 14.15-14.45
Creating an evidence base Dr Steven Mann, Research Director, ukactive
Creating an evidence base 15.00-15.30
External Counterpulsation (ECP) Therapy: cardiology’s best kept secret Dr Robin Roberts, Consultant Cardiologist, Alexander House Medical & ECP London
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TECH LAB SPONSORED BY:
TECH LAB TechLab has been curated to highlight some of the very latest technologies to make a positive impact on physical activity levels. This area within the exhibition will allow attendees a chance to experience the latest products and learn directly from leading technology experts. As a feature on the show floor this is an open theatre where visitors can sit or stand and listen to short presentations and demonstrations. Within the TechLab will be a screen, PA and lectern similar to a workshop area. Where possible we would like you to make the presentation interactive so that the attendees can see/touch/try the tech.
Day 1 10th May WORK OUT TECH - Getting more from working out and monitoring progress 10.30-10.50
Miha BodyTec
11.30-11.50
Data is the new oil Dave Wright, CEO and Founder, MyZone
12.30-12.50
Personalise and optimise the fitness experience Julie Smith, Head of UK, Precor
13.30-13.50
The impact on Team Communication in a mobile first world - Our People Ross McCaw, CEO, Our People
HEALTH PROMOTION TECH - Encouraging more people to be more active 14.20-14.50
Tackling inactivity in our children starts with active schools - here’s how
15.00-15.20
Reaching out with OpenActive - Playwaze and Parkour UK Rupert Jenner, CEO, Playwaze and Eugene Minogue, Chief Executive, Parkour UK
15.30-15.50
iPrescribe Exercise: Digital innovation in Exercise Prescription Lewis Manning, Co-Founder iPrescribe Exercise and Chartered Physiotherapist
Day 2 11th May PERFORMANCE TECH - Creating a competitive edge 10.30-10.50
Running Biomechanical Analysis - The Movement & Running School Mike Antoniades, Founder and Director, The Movement & Running School
11.30-11.50
High altitude training Cosmed
12.30-13.50
The Data of Fluffy Stuff Simon Shepard, Chief Executive, Optima Life
WORK OUT TECH - Getting more from working out and monitoring progress 14.20-14.50
Miha BodyTec
15.00-15.20
MyFitApp - Innovatise Tim Williams, Innovatise
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THE STAGE
THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform which shines a bright light on particularly interesting people, products and performances to share ideas, stimulate innovations and inspire.
Day 1 10th May GROUP EXERCISE 09.30
Adrienn Banhegyi, World Skipping Champion
09.45-10.15
Go Row Indoor British Rowing
10.30-11.00
Putting a fresh spin on traditional rebounding Bounce
11.15-11.45
Bring your core to the floor Hula Fit
12.00-12.30
Bringing a night out to your workout Clubbercise
12.30-13.15
Keynote: Physical Activity for Health: Are we trying to achieve the impossible? Greg Whyte OBE
INCLUSIVITY 13.15-13.45
Keynote: Mike Goody - The story of an Ivictus Gold Medallist Mike Goody, Four times Invictus Games Gold Medal Winner
14.00-14.30
Disabled instructors delivering inclusive services - InstructAbility Hilary Farmiloe, National Project Manager InstructAbility
15.00-15.30
Who taught you how to run? Who taught you how to move? Mike Antoniades, Founder and Director, The Movement & Running School
16.00-16.30
Inclusive Dance for All - WDSA (UK) Elizabeth-Rae Large, WDSA (UK) branch West Oxfordshire Wheelchair Dance
Day 2 11th May ACTIVE AGING 09.30
Adrienn Banhegyi, World Skipping Champion
11.00-11.30
Exercise for the over 50s - Move it or lose it Julie Robinson, Founder, Move it or lose it
11.45-12.30
12.30-13.00
Parkour for all - Parkour generations and Parkour Dance Company Dan Edwards, CEO, Parkour Generations Jade Shaw, Parkour Dance Company Keynote: Adventuring for all - being adventurous makes you healthier, wealthier, happier and everyone can be an adventurer! Neil Laughton, award-winning business consultant, expedition leader and Captain of England Penny Farthing Polo
FUNCTIONAL TRAINING 13.00-13.30
TribeFit™ - TRIBE Team Training™ Aaron Barnett, Coaching Director, TRIBE Team Training
14.00-14.30
Say hello to TufNut - tyre training with a twist - Jordan Marc Edwards, Senior Tutor, Jordan
15.00-15.30
7 common mistakes people make when developing a functional training space - Escape Fitness Matthew Januszek, Escape
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SPEAKER DIRECTORY
SPEAKER DIRECTORY USE THIS DIRECTORY TO LOCATE THE PRESENTATIONS YOU WOULD LIKE TO ATTEND r Physical Activity for Health and Wellbring
r Evidence Base
r Inclusivity: Creating an Active Nation
r Tech Lab
r Future Performance
r The Stage
r The Business of Physical Activity
Steve Allen, Pure Gym r Day 2 - 14.45-16.00 Mark Allman, Chief Cultural and Leisure Officers Association r Day 2 - 11.45-13.00 Sue Anstiss, Promote PR r Day 1 - 11.15-12.30 Dr Tim Anstiss, The Academy for Health Coaching r Day 2 - 11.45-13.00 Mike Antoniades, The Movement & Running School r Day 1 - 15.00-15.30 r Day 2 - 10.30-10.50 Cesca Baguley, EY r Day 2 - 13.15-14.30 Deborah Bancroft, Pennine Acute Hospitals NHS Trust r Day 1 - 14.15-15.30 Aaron Barnett, TRIBE Team Training™ r Day 2 - 13.00-13.30 Rainer Beck, miha bodytec r Day 1 - 10.30-10.50 r Day 2 - 14.20-14.50
Dr Andrew Boyd GP, Public Health England and Royal College of GPs r Day 2 - 11.45-13.00 Harry Brar, HaB International r Day 2 - 13.15-14.30 Paul Brivio, Quest r Day 1 - 14.15-15.30 Sarah Broad, Association of Greater Manchester Leisure and Cultural Trusts r Day 2 - 10.00-11.30 Claire Brown, The Lawn Tennis Association r Day 1 - 12.45-14.00 Jack Buckner, British Triathlon r Day 2 - 11.45-13.00 Alex Burrows, 4 global r Day 1 - 12.45-14.00 Simon Burton, World Street Soccer Championships r Day 2 - 10.15-11.30 Anna Byrne, HulaFit r Day 1 - 11.15-11.45
Ben Beevers, Everyone Active r Day 2 - 13.15-14.30
Tim Carter, University of Nottingham r Day 2 - 10.15-10.30
Mat Bell, Tough Mudder r Day 1 - 10.00-11.00
Nick Cavill, Cavill Associates r Day 1 - 12.45-14.00 r Day 1 - 15.45-17.00
Carl Bennett, amber Health Insight r Day 1 - 15.45-17.00 Trystan Bevan, Wasps r Day 1 - 10.15-11.00 Dr William Bird, Intelligent Health r Day 1 - 12.45-14.00 r Day 2 - 10.15-11.30
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Sarah Cecil, English Institute of Sport r Day 2 - 14.45-16.00 Dr Paul Chadwick, UCL and Clinical and Health Psychologist r Day 1 - 14.15-15.30 Dr Sebastien Chastin, Glasgow Caledonian University r Day 2 - 13.15-14.30
SPEAKERS
Professor Robert Copeland, National Centre for Sport and Exercise Medicine r Day 1 - 9.50-11.00 Karen Creavin, Birmingham City Council r Day 1 - 12.45-14.00 Julie Creffield, Too Fat to Run r Day 1 - 15.45-16.30
Dr Michael Eynon, Canterbury Christ Church University r Day 2 - 13.30-14.00 Hilary Farmiloe, InstructAbility r Day 1 - 14.00-14.30 Will Forbes, British Cycling and English Institute of Sport r Day 1 - 15.45-17.00
Chris Curtis, St Mary’s University r Day 1 - 12.45-14.00
Dr Charlie Foster, University of Oxford r Day 1 - 9.50-11.00 r Day 1 - 12.45-14.00
Dr Philippa Dall, Glasgow Caledonian University r Day 2 - 13.15-14.30
Martin Franklin, Les Mills r Day 2 - 13.15-14.30
Andy Daly-Smith, Leeds Beckett University r Day 1 - 11.30-12.00
Andrew Furber, The Association of Directors of Public Health r Day 2 - 11.45-13.00
Michelle Dand, David Lloyd r Day 1 - 10.00-11.00
David Gallimore, English Institute of Sport r Day 2 - 11.45-13.00
Stephen Davies r Day 2 - 14.45-16.00
Suzy Gardner, Sport England r Day 1 - 11.15-12.30 r Day 1 - 12.45-14.00
Alex Davis, Tesco National Charity Partnership r Day 2 - 14.45-16.00 Dr Katrien De Cocker, Ghent University r Day 2 - 13.15-14.30 Lauren Delany, British Cycling and English Institute of Sport r Day 1 - 15.45-17.00 Dr Davina Deniszczyc, Nuffield Health r Day 1 - 15.45-17.00 Andrew Denton, Outdoor Industries Association r Day 2 - 11.45-13.00 Tara Dillon, CIMSPA r Day 2 - 10.00-11.30 Georgia Dowdeswell, Gladstone r Day 1 - 12.45-14.00 r Day 2 - 11.45-13.00 Miranda Drew, ((BOUNCE)) r Day 1 - 10.30-11.00 Colin Edgar , CET CryoSpas r Day 2 - 13.15-14.30 Dan Edwards, Parkour Generations r Day 2 - 11.45-12.00 Marc Edwards, Jordan Fitness r Day 2 - 14.00-14.30 Benjamin Ellis, Arthritis UK r Day 1 - 11.15-12.30
Dr Christopher Gidlow, Staffordshire University r Day 2 - 10.15-11.30 Nick Giles, Ordnance Survey r Day 2 - 11.45-13.00 Dr Jason Gill, University of Glasgow r Day 1 - 15.45-16.30 Phil Glasgow, Refine Performance r Day 1 - 14.15-15.30 Mike Goody r Day 1 - 13.15-13.45 Steve Gray, Nuffield Health r Day 1 - 9.50-11.00 Anna Gudmundson, Kin Wellness r Day 1 - 10.00-11.00 r Day 1 - 15.45-17.00 Mike Hall, FaulknerBrown Architects r Day 1 - 12.45-14.00 Andy Heald, Premier Education r Day 1 - 10.45-11.15 Claire Higgins, Lucozade Sport r Day 2 - 14.45-16.00 Dean Hill, The Great Outdoor Gym Company r Day 2 - 10.15-11.30 Dr Adrian Hodgson, NutriKnow r Day 1 - 12.45-14.00
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SPEAKER DIRECTORY
Jo Hopkins, Team GB r Day 1 - 14.15-15.30
Dr Florence Kinnafick, Mind r Day 2 - 14.45-16.00
Barry Horne, English Federation of Disability Sport (EFDS) r Day 1 - 11.15-12.30
Elizabeth-Rae Large, WDSA (UK) r Day 1 - 16.00-16.30
Dean Horridge, Fit for Sport
Neil Laughton r Day 2 - 12.30-13.00
r Day 1 - 14.15-15.30 Professor Glyn Howaston, Northumbria University r Day 1 - 11.15-12.30
Dr Jonathan Leeder, English Institute of Sport r Day 1 - 11.15-12.30 r Day 1 - 15.45-17.00
Mark Hutcheon r Day 2 - 13.15-14.30
Craig Lister, Green Gym r Day 2 - 10.15-11.30
Sam Impey, Liverpool John Moores University r Day 1 - 12.45-14.00
Bryn Llewellyn, Tagtiv8 r Day 1 - 11.30-12.00
Carl Inskip, Stoke City Football Club r Day 1 - 15.45-17.00
Leon Lloyd, Switch the Play r Day 2 - 14.45-16.00
Alan Jackson, WMC and Discovery Learning r Day 2 - 11.45-13.00
Duncan Locke, PGIR r Day 2 - 11.45-13.00
Dr Rod Jacques, English Institute of Sport r Day 1 - 16.45-17.30 r Day 1 - 15.45-16.30
Dr Mike Loosemore, University College London Hospitals r Day 1 - 15.45-16.30
Dr Lewis James, Loughborough University r Day 1 - 12.45-14.00 Matthew Januszek, Escape Fitness r Day 2 - 15.00-15.30 Rupert Jenner, Playwaze r Day 1 - 15.00-15.20 Professor Alfonso Jimenez, Coventry University r Day 1 - 16.15-16.45 Lauretta Johnnie, Full Figured Fitness r Day 1 - 15.45-16.30 Dr Glenys Jones, Association for Nutrition r Day 1 - 15.45-17.00 Steve Jones, Renew Therapy r Day 1 - 12.15-12.45 Professor Marc Jones r Day 2 - 10.15-11.30 Arun Kang, Sporting Equals r Day 1 - 11.15-12.30 Lena Karjaluoto, HUR: For Life Long Strength r Day 1 - 11.15-12.30 Duncan Kerr, POWERbreathe r Day 2 - 13.15-14.30 Dr Sophie Killer, English Institute of Sport r Day 1 - 12.45-14.00
30 î š ELEVATE 2017 EVENT GUIDE
Anna Lowe, Sheffield Hallam University r Day 1 - 14.15-15.30 Mark Lund, McCann r Day 2 - 10.15-11.30 Hannah Macleod, England Hockey r Day 2 - 10.15-11.30 Dr Steve Mann, ukactive r Day 1 - 12.45-14.00 r Day 1 - 15.00-15.30 r Day 2 - 14.15-14.45 Louise Mansfield, Brunel University London r Day 2 - 11.30-12.00 Susie Marriott, Servicesport r Day 1 - 14.15-15.30 Dr Paul McCarthy, Glasgow Caledonian University r Day 2 - 10.15-11.30 Ross McCaw, Our People r Day 1 - 13.30-13.50 Orla McCourt, UCL Hospital r Day 1 - 14.15-14.45 Robin McGloughlin, Poolview r Day 1 - 11.15-12.30 Rory McGown, GYMetrix r Day 1 - 12.45-14.00
SPEAKERS
Matthew McKee, Tesco National Charity Partnership r Day 2 - 14.45-16.00
Tom Platt, Living Streets r Day 2 - 13.15-14.30
George McLean, GrandStand Citizen Scientist Group r Day 2 - 13.15-14.30
Andrew Power, The Wright Foundation r Day 1 - 9.50-11.00
Chris McLeod, English Institute of Sport r Day 1 - 14.15-15.30
Jenna Quinn, Association for Nutrition r Day 1 - 15.45-17.00
Helen Meckiffe, Places for People r Day 1 - 11.15-12.30
Dr Robin Roberts, Alexander House Medical & ECP London r Day 2 - 15.00-15.30
Jochen Michaelis, eGym r Day 2 - 13.15-14.30
Matthew Robinson, Lifetime Training r Day 1 - 14.15-15.30
Eugene Minogue, Parkour UK r Day 1 - 15.00-15.20
Dr Rebecca Robinson, FSEM r Day 1 - 9.50-11.00
David Minton, Leisure DB r Day 1 - 10.00-11.00
Julie Robinson, Move it or Lose it! r Day 2 - 11.00-11.30
Dr Amit Mistry, Camden & Islington NHS Foundation Trust r Day 2 - 14.45-16.00
Sarah Rogers r Day 1 - 9.50-11.00
James Moore, Team GB r Day 1 - 14.15-15.30
Dr Mike Rogerson, University of Essex r Day 1 - 16.45-17.30
Lara Morgan r Day 1 - 10.00-11.00
Agata Roszczynska, Everyone Active r Day 2 - 12.45-13.15
Nathalie Moriarty, Branching Out r Day 2 - 10.45-11.15
Helen Rowbotham, British Rowing r Day 1 - 9.45-10.15
Stephen Morrison r Day 1 - 15.45-16.30
Cherry Russell, Age UK r Day 1 - 11.15-12.30
Jon Nasta, Xercise4Less r Day 1 - 15.45-17.00
Dr Cormac Ryan, Teeside University r Day 1 - 11.15-12.30
Nicole O’Callaghan, JC Leisure r Day 1 - 11.15-12.30
Dr Gavin Sandercock, University of Essex r Day 1 - 10.15-10.30
Ed Parham, Space Syntax r Day 1 - 12.45-14.00
Brian Schuring, Heartcore r Day 1 - 10.00-11.00
Sam Parton, Openplay r Day 2 - 14.45-16.00
Jade Shaw, Parkour Dance Company r Day 2 - 11.30-12.00
Nick Pearson, Parkrun r Day 2 - 11.45-13.00
Lucy Sheehan, Fitbit r Day 2 - 14.45-16.00
Nick Perchard, Premier League r Day 2 - 14.45-16.00
Simon Shepard r Day 2 - 12.30-12.50
Stuart Pickering, English Institute of Sport r Day 1 - 16.45-17.30
Professor Dawn Skelton, Glasgow Caledonian University r Day 1 - 11.15-12.30
Ian Pickles, Imoves r Day 1 - 14.20-14.50
Callum Skinner r Day 1 - 15.45-17.00
Dr Joe Piggin, Loughborough University r Day 2 - 14.45-16.00
Justin Smith, Precor r Day 1 - 12.30-12.50
ELEVATEARENA.COM 31
SPEAKER DIRECTORY
Sonique Smith, Clubbercise r Day 1 - 12.00-12.30
Jacob Wheller, Parkour Dance Company r Day 2 - 11.30-12.00
Dr James Steele, Southampton Solent University r Day 1 - 15.45-16.00
Nick White, Couchmans r Day 1 - 12.45-14.00
Damian Stevenson, Swim England (formerly ASA) r Day 1 - 11.15-12.30
Chris White, English Institute of Sport r Day 2 - 11.45-13.00
John Stuart, Bounts r Day 2 - 14.45-16.00
Jez Whitling, Pure World Energy r Day 1 - 14.15-15.30
Dr Steve Suckling r Day 2 - 10.15-11.30 Martin Symcox, IQL, Royal Life Saving Society r Day 1 - 11.15-12.30
Professor Greg Whyte OBE, CHHP r Day 1 - 10.15-11.00 r Day 1 - 15.45-16.30 r Day 1 - 16.45-17.30 r Day 1 - 12.30-13.15
Conor Taylor, British Cycling and English Institute of Sport r Day 1 - 15.45-17.00
Tim Williams, Innovatise r Day 2 - 15.00-15.20
Lauren Templeton, GLL r Day 1 - 14.15-15.30
Jack Wilson, Porsche Human Performance Centre r Day 1 - 10.15-11.00
Joerg Thiemann-Linden, Sustainable Urban Mobility Advice r Day 1 - 12.45-14.00
Professor Anthony Woolf, Arthritis and Musculoskeletal Alliance r Day 1 - 11.15-12.30
Professor Robert Thomas, Bedford and Addenbrooke’s Cambridge University Hospitals r Day 1 - 9.50-11.00 r Day 1 - 13.00-13.15
Sarah Worbey r Day 1 - 13.30-14.00
Alex Thompson, Doncaster and Bassetlaw Hospitals NHS Foundation Trust r Day 1 - 14.15-15.30
Steve Wright, Life Fitness r Day 1 - 15.45-17.00 David Wright, MyZone r Day 1 - 11.30-11.50
Dr Nick Townsend, University of Oxford r Day 1 - 12.45-14.00
Rachel Young, Sheffield Hallam University r Day 1 - 14.15-15.30
Paul Tuohy, Cycling UK r Day 1 - 9.50-11.00
Dr Silvano Zanuso, Technogym r Day 1 - 16.45-17.30 r Day 2 - 12.15-12.30
Professor Craig Twist, University of Chester r Day 2 - 11.45-13.00 Dr Ken van Someren, GSK Human Performance Lab. r Day 1 - 16.45-17.30 r Day 1 - 11.15-12.30 Phil Veasey, Mytime Active r Day 1 - 14.15-15.30 Steven Ward, ukactive r Day 1 - 9.50-11.00 Jamie Ward, PayAsUGym r Day 2 - 10.15-11.30 Andrew Watson, County Sports Partnership Network r Day 2 - 13.15-14.30
32 ELEVATE 2017 EVENT GUIDE
Alyson Zell, Freedom Leisure r Day 1 - 11.15-12.30 Björn Zimmermann, h/p/cosmos sports & medical GmbH r Day 2 - 13.15-14.30 Alex Zurita, London Sport r Day 2 - 14.45-16.00
INNOVATION AWARDS
Sponsored by
INNOVATION AWARDS The Elevate Innovation Awards sponsored by Fitness Compared are a series of prizes for the best products and services in defined categories. These will be judged by a panel of experts on the first day of the event with the winners announced and awarded with plaques on The Stage at the end of the first day. This is an opportunity for exhibitors to show off their latest products at the show and gain valuable exposure and endorsement.
CATEGORIES Best health & wellness innovation – the winner of this category will be judged on the ability to inspire health and wellness, with an evidence base to demonstrate the benefits of using the product/ service. Best workout innovation – the winner of this category will be judged on creating a new method of exercise or workout tool that includes inclusivity application (practical use for all). Best facility innovation – the winner of this category will demonstrate innovation for gym and leisure facility management Best innovation for human performance – the winner of this category will demonstrate the benefits in human performance that can be achieved using this product or service. Best start-up – the winner of this category will be a new business, brand or initiative created within the last two years (since Jan 2015)
ELEVATEARENA.COM 33
INNOVATION AWARDS
Sponsored by
INNOVATION AWARDS The Elevate Innovation Awards sponsored by Fitness Compared are a series of prizes for the best products and services in defined categories. These will be judged by a panel of experts on the first day of the event with the winners announced and awards presented on The Stage at 16:30 on Wednesday 10th May. The following is a list of the entries for each category*, please take time to visit these stands and judge the products for yourself – who would you make the winner? *correct at time of print
BEST FACILITY INNOVATION The winner of this category will demonstrate innovation for gym and leisure facility management. Entries include: r All Right Now Limited Product: RightTouch2 - Self-Service Kiosk Stand: 242
r Innovatise Product: myFitApp mobile marketing app solution Stand: 208
r Cap2 Solutions Product: CoursePro Stand: 210
r Our People Product: Our People Team Communication tool Stand: 252
r Concept Fitness International/Ziva Product: Innovative gym storage and equipment solutions Stand: 40
r Poolview Limited Product: Poolview Plus+ Stand: 154
r DFC (Debit Finance Collections) Product: My Payments Stand: TW9 r eGym Product: The eGym connected training solution Stand: 180
34 ELEVATE 2017 EVENT GUIDE
r SportsArt Product: G575U Stand: 50 r SRS Leisure Product: The Neptune Nauticals product display Stand: 6
INNOVATION AWARDS
Sponsored by
INNOVATION AWARDS
BEST WORKOUT INNOVATION
The winner of this category will be judged on creating a new method of exercise or workout tool that includes inclusivity application (practical use for all). Entries include: r Amilly International Product: NuStep Stand: RU11
r Jordan Fitness Products: TufNut & Ignite V2 Studio Barbellp Stand: 30
r Bouncefitbody Ltd Product: ((BOUNCE)) Mini Trampoline Fitness Stand: 235
r miha bodytec Product: miha bodytec Stand: 145 TW6
r Clubbercise Product: Clubbercise Stand: GE4
r Move it or Lose it Product: FABS Stand: GE8
r Core Health & Fitness Product: StairMaster HIIT Programming Stand: 20
r Precor Product: Precor Elliptical Crosstrainer Stand: 190
r Cranlea Human Performance Product: FITBENCH Stand: 10
r Rugged Interactive Product: CardioWall Stand: 5
r eGym Product: eGym training software Stand: 180
r Speedflex UK & Ireland Limited Product: Speedflex MyIntensity training Stand: 165
r HaB Direct Products: POWERbreathe Plus & POWERbreathe K Series Stand: PP6-PP10
36 î š ELEVATE 2017 EVENT GUIDE
INNOVATION AWARDS
BEST INNOVATION FOR HUMAN PERFORMANCE The winner of this category will demonstrate the benefits in human performance that can be achieved using this product or service. Entries include: r BeaverFit Ltd Product: Gym FOB Locker Stand: 115
r miha bodytec Product: miha bodytec Stand: 145 TW6
r COSMED Product: K5 Wearable Metabolic Technology Stand: PP1
r Physiolab Products: Physiolab S1 & Physiolab Elite Stand: 263
r eGym Product: eGym strength training circuit Stand: 180
r Rugged Interactive Product: CardioWall Pro-X Stand: 5
r HaB Direct Product: POWERbreathe K5 including Breathe-link software Stand: PP6-PP10
r TRX Product: TRX MAPS Stand: 40
BEST START-UP The winner of this category will be a new business, brand or initiative created within the last two years (since Jan 2015). Entries include: r Action Mats Product: Action Mats Stand: N16
r FitLinks Product: FitLinks Online Job Board and Talent Matching Service Stand: 282
r Our People Ltd Product: Our People Team Communication Tool Stand: 252
ELEVATEARENA.COM î š 37
INNOVATION AWARDS
BEST HEALTH & WELLNESS INNOVATION The winner of this category will be judged on the ability to inspire health and wellness, with an evidence base to demonstrate the benefits of using the product/service. Entries include: r eGym Product: The connected training experience, eGym Stand: 180
r Octane Fitness UK Ltd Product: Octane Fitness Zero Runner Stand: 160
r Firstbeat Technologies Ltd Product: Firstbeat Lifestyle Assessment Stand: TW4
r PayAsUGym Product: PayAsUGym's new flexible network access pass called the 'Monthly+' Stand: TW1
r Gympass Product: Gympass Corporate Stand: 305 r GymSales Software Product: GymSales Software Stand: 301 r HaB Direct Products: Cryo Spa Sport & Cryo Spa Mini Stand: PP6-PP10 r Imovesdance uk ltd Product: imoves.com Stand: 264 r miha bodytec Product: miha bodytec - EMS Device Stand: 145 TW6 r Move it or Lose it Product: FABS Stand: GE8
38 î š ELEVATE 2017 EVENT GUIDE
r Precor Product: Preva Networked Fitness Stand: 190 r React Fitness Ltd Product: Styku 3D Body Scanning Stand: 257 r RENEW HEALTH Product: Renew Therapy Stand: 100 r Rugged Interactive Product: CardioWall Stand: 5 r Speedflex UK & Ireland Limited Product: Speedflex MyIntensity training Stand: 165 r WATERFORM ProductS: Waterform aquafitness concepts & Power (aquafitness concept) Stand: AA3
INNOVATION AWARDS
Sponsored by
INNOVATION AWARDS
JUDGING PANEL Dr William Bird MBE CEO and Founder, Intelligent Health
Chessie King Fitness Influencer and Presenter
Jack Buckner Chief Executive, British Triathlon
David Langridge Managing Director, Connected Fitness Labs
Kerryn Chamberlin Physical Activity Manager, Macmillan Cancer Support
Laura Moody Entrepreneur and Team GB Cyclist
Ben Coomber Performance Nutritionist, Educator, Speaker and Writer
Tim Nightingale 1610 Ltd
David Cooper Brand and Product Director, Gymbox
Scott Niven Group Head of Fitness, The Bannatyne Group
Stephanie Elswood Fitness Influencer and Brand Ambassador
Nick Pearson Chief Executive, Parkrun
Dean Hodgkin Presenter and Author
Helen Rowbotham Director of Innovation, British Rowing
Chris Hornbuckle Managing Director, World Street Soccer Championship
Nick Rusling CEO, Human Race
Dr Glenys Jones Communications Manager & Project Research Lead, Association for Nutrition
Lord Jason Allan Scott Fitness Entrepreneur
Daniel Jones Director, Fitness Compared
Jon Wright Founder, Xercise4Less
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EXHIBITION HIGHLIGHTS
EXHIBITION HIGHLIGHTS THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform to share ideas, stimulate innovations and inspire.
RESEARCH UNCOVERED Research Uncovered will host leading academic institutions and organisations.
NEW INNOVATORS Those interested in new approaches will experience the latest thinking, technology and innovations from those who challenge the status quo.
TECH LAB TechLab has been curated to highlight some of the latest technologies to make a positive impact on physical activity levels.
GROUP EXERCISE This area will enable you to speak to brands that offer group exercise classes. Many will be demonstrated within the Stage programme.
TECHNOLOGY WALK Technology Walk presents the latest developments in fitness technology including wearable devices, data management and other software.
FACILITIES Discover new management software, flooring solutions, audio, access control, hygiene and more by talking direct to the suppliers
CENTRAL HUB Lead supporters of Elevate will host the central meeting place during Elevate, this area is designed to encourage crosssector pollination.
EVIDENCE BASE A selection of research will be shared throughout the two days via the Evidence Base.
ACTIVE AQUATIC
Sponsored by Renew Health PERFORMANCE PATH Performance Path will focus on solutions that have helped athletes. Performance Path is supported by ukactive Research Institute and NCSEM
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Research Uncovered is supported by NCSEM England
TECH LAB is sponsored by miha bodytec
Active Aquatic will present the latest in pool and open water swimming, equipment, research, monitoring and performance. SKILLS PAVILION Dedicated to those who are responsible for raising standards and delivering education. Skills Pavilion is supported by CIMSPA
HEALTHCARE TRAIL
HEALTHCARE TRAIL To assist healthcare professionals attending the event this year we have created a healthcare trail of companies throughout the exhibition offering the latest products and services more specifically aimed at the healthcare sector. The following companies and related stands are ones we feel would be worthwhile visiting while you are at Elevate in addition to the many seminars in the gallery rooms and the feature areas within the exhibition: ACCESS TO SEMINAR STREAMS
310
C ER
RO
UP
HULAFIT
G
208
Central Hub ISEH
CARDIAC SCIENCE
F8 INNER RANGE
Miha Bodytec
125
220
Milon
PHYSIQUE SPORTS
NCSEM
F3 RIDGEWAY FM
F4 BODY STAT
F1
257
Renew Health
SWIMTAG
BLU LEISURE LTD
FA PEN RT NY HIN G
90
2 GERFLOR
PP1 COSMED
PP11
115 92
STORAGE
Sponsored by Renew Health
70
KEISER UK LTD
100 RENEW HEALTH
SP1 42
SECA LTD CORE HEALTH & FITNESS
AQUAMAT LTD
WATERROWER
40
30
JORDAN
XERCISE 4 LESS
151
POOL VIEW LTD
REPHOUSE EUROPA LTD
AA4 AA1 STA
RLSS
SP8
35
SP5 SP4
YMCA AWARDS
ENTRANCE
4
HARLANDS GROUP
PARKOUR
147 145
60 50
HIPPO LEISURE
65
LORD’S TAVENERS
8 POLIN
SAFE SPACE LOCKERS
6
TRX
ESCAPE FITNESS LTD
152
MERMAIDS UK
SRS LEISURE
SPORTSART
BLK BOX
1
360 IMAGERY
AA9
BABCOCK
ZIVA
20
ACTIVE IQ
153
154
112
110
EVIDENCE BASE
LES MILLS
95 POWER PLATE
21
AA3
BEAVERFIT
PULSE FITNESS
Styku 3D Body Scanning
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150 220
VTCT
CRANLEA HUMAN PERFORMANCE
100
10
155
140
MILON
PP3
POWER BREATHE
PERFORMANCE PATH
Power Plate
PRECOR
ISEH LONDON SPORT ukactive CIMSPA
130
N LIO VI PA
95
SUPPORTED BY
SPEEDFLEX
THE CONCEPT 2 HYGIENE FITNESS COMPANY
HAB DIRECT
RUNNING SCHOOL
190
CENTRAL HUB
JP LENNARD
PP9
hp cosmos
VIP LOUNGE Sponsored by Alliance Leisure and Service Sport
MATRIX
PP10
PP5
PLAYDAY
eGym
SPIRIT FITNESS
PHYSIOLAB
PP6
205 206 IN BODY
222 LEISURE MEDIA
221
MINDBODY
S
PhysioLabs
FUNCTIONAL DIAGNOSTICS
ILL
2623
224
DFC
180
165
263
MONARK
XN LEISURE
SK
Octane – Zero Runner
TW9
PAYASUGYM
GYMPASS
223
MYZONE TW1
VISION BODY
160
F5
PP8
160
TW7
EZ FACILITY
FIRSTBEAT
170
GANTNER
120
123
POWER BREATHE
TW2
NETPULSE
GLADSTONE
OCTANE FITNESS UK
124
PP7
TW8
TW4
TW3 VIRTUAGYM
200
305 TVB SPORTS SURFACES
ACTIVE AQUATIC
RU1
301 GYMSALES
250
TECHNOLOGY WALK
FITECH UK
The Mobility Aids Centre
261 BRIEF YOUR MARKET
OUR PEOPLE
STYKU
Sponsored by miha bodytec
TW5
CAP2 SOLUTIONS
VIEWING AREA/ STAGE
F9
264 IMOVES
257 252
EZ FACILITY
210 204
PRO INSIGHT
TW6
RU11
ALL RIGHT NOW LTD
GE4 CLUBBERCISE
HUR
265
EXORLIVE
TECH LAB
242
MY FIT APP
THE STAGE
262
ASPIRE
292
MIHA BODYTEC
IPRO SPORT DISTRIBUTION
EX
GE6
FACILITIES
310
TW6
240
IS
GE2 WDSA (UK)
LEGEND CLUB MANAGEMENT SYSTEMS
E
EGym Functional Diagnostix
TESCO NATIONAL CHARITY PARTNER.
FITQUEST
NUSTEP
ED
NI1 FITLINKS
293 290
((BOUNCE))
MOVE IT OR LOSE IT
RU11
R VE
Cranlea Human Performance
ROMA
O
224
280 285
ACTION MATS
235
RU9
C
NI4
HUR
NI6
GE8
180
OPEN PLAY
UN
10
Cardiac Science
NCSEM
H
NI3
F9
RU1
C AR SE
Bodystat
RE
F5
5
RUGGED INTERACTIVE
ENTRANCE
SPEAKERS
How did Too Fat to Run come about? Ten years ago, I was a sedentary office worker with an unhealthy lifestyle. A sobering performance at a local fun run spurred me into action and, after participating in the London Marathon and the London Triathlon, I turned my experience into a business. My goal is to convince people they don’t have to wait until they’re thin before they start to run.
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I don’t worry about retention. My service is a stepping stone to get the confidence to join a gym
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Too Fat to Run started out as a personal blog in 2010 – an online diary about my training, which I set up to keep myself accountable when I secured a place to run the London Marathon. After a few months, I started to get a following of overweight runners who said they could identify with me. In 2013, after having a baby, I decided to turn the blog into a business. I now have 40,000 followers; 2,000 women have done my courses; and my online running club, The Clubhouse, has 250 members. Because I’ve faced the same challenges as them, I’ve managed to inspire many overweight women to get active. My members are the type of inactive people the government is trying to reach. The club creates social connections: it’s not just about the running but about overall wellbeing. Many of my members suffer from depression or anxiety, so we talk a lot about self-care.
TARA DILLON, CHIEF EXECUTIVE, CIMPSPA
How does the model work?
JULIE CREFFIELD, FOUNDER OF TOO FAT TO RUN
Membership costs £59 a year, which includes access to training programmes, a Facebook group, a weekly email with a task and a video message, and discounts for additional services such as our annual retreat. Around 30 per cent of my members have been with me from the start, but I don’t worry too much about retention, because my service is a stepping stone for people to get the confidence to join a running club, a gym or suchlike.
Do you push the weight loss message? No. Too Fat to Run is about getting active, not losing weight, although this is often a by-product. Lots of our members cancel their diet club subscription and start training for a marathon, so they find themselves naturally shrinking.
What are your future plans? I have proven solutions to get women active, so my initial plan is to get financial support from the government, or from Sport England, so that I can expand what I’m doing. I’d like to train more coaches and sell licences to lead Too Fat to Run running groups. I’m also looking for industry partners, so we can run more programmes and expand my One Big Fat Run concept – a monthly 5k run which people can do on their own or in groups. Time doesn’t matter. It’s all about participation. So far, 8,000 men and women have taken part, but I’m aiming for one million. WED 10 MAY | 15:45 | PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING | PANEL DEBATE: CAN YOU BE FAT AND FIT?
As CEO of the Chartered Institute for the Management of Sport and Physical Activity, Tara Dillon leads the institute’s headline work in professionalising UK sport and leisure and transforming the workforce development opportunities of those who work in the sector. Tara was appointed as CEO in January 2015, before which she was interim chief operating officer whilst on secondment from IQL UK. Previously, Tara has held a variety of senior management roles
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SPEAKERS
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How can we best promote physical activity within the UK? “After living in the UK for 7 years, I have witnessed many advances in physical activity promotion. Many of these have been relatively modest incremental changes. For me an important part to develop are opportunities for older adults. Sport and physical activities “propositions” often focus on young people. Of course young people are important but this emphasis on youth can leave older adults marginalised from marketing, facilities, services and funding.”
What are the current strengths and weaknesses in communicating the benefits of physical activity? “Health promoters (both government and corporate) now have a wide array of benefits to promote physical activity. These can relate to longevity, productivity, education, the environment etc. so the strength is that physical activity can help people in many ways. The weakness is that despite all of these great reasons, communication is often not enough to change behaviour. It is clear there are many structural impositions that need to be removed. Much of
within the leisure sector, combining 12 years working in local authorities and 9 years in the private sector, culminating in a customer-focused commercial role as executive director of IQL UK.
SHAPING PROFESSIONAL STANDARDS TO CREATE A PRODUCTIVE, SUSTAINABLE AND RESPONSIBLE WORKFORCE Join this session to hear Tara’s views on how to shape professional standards to create a productive, sustainable and responsible workforce, alongside
this takes place “behind the scenes” in local and national budget meetings, so getting physical activity to be part of the normal conversation in those settings still needs to be improved.”
Inclusivity is usually reserved for those who are hard to reach; that is, people who don’t have the discretionary income to participate. The best way would be to make council sport and recreations facilities free (or as close to free as possible.) Clearly this is a radical idea. But if the physical inactivity crisis, is actually a crisis, perhaps it’s time for a radical solution like this
What will you be discussing at Elevate 2017?
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JOE PIGGIN, PROGRAMME DIRECTOR AND SENIOR LECTURER AT LOUGHBOROUGH UNIVERSITY
“I will be analysing the various aspects of corporate involvement with physical activity promotion. I will explore how the physical activity sector can successfully collaborate with brands to deliver effective, responsible and well targeted programmes, and the role of consumer brands in supporting increased participation.”
Who should attend your presentation and why? “Anyone whose business or organisation uses consumer brands as a vehicle to promote physical activity.” THURS 11 MAY |14:45 | THE BUSINESS OF PHYSICAL ACTIVITY | BIG BRANDS AND PARTNERSHIP WORKING
fellow speakers Sarah Broad, Strategic Partnership and Service Development Manager at the Association of Greater Manchester Leisure and Cultural Trusts and Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust. THURS 11 MAY | 10.15 | INCLUSIVITY: CREATING AN ACTIVE NATION | TRANSFORMING DELIVERY WITH NEW WAYS OF WORKING
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SPEAKERS
BENJAMIN ELLIS, SENIOR CLINICAL POLICY ADVISOR, ARTHRITIS RESEARCH UK
What are the current strengths and weaknesses in communication the benefits of physical activity? “I work as a rheumatologist - a doctor providing medical care and support for people with arthritis and musculoskeletal conditions - so I spend time with a lot of people with arthritis. As health and policy communities we’ve done well to move away from speaking about “sport” and “exercise” towards promoting physical activity, which is a much wider and accessible idea. But while we’re getting better at framing our messages about some health benefits, the benefits for people with musculoskeletal conditions (such as arthritis and back pain) are widely unknown by both professionals and the public.”
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The first thing to say is that people with arthritis can enjoy the same benefits of physical activity as everyone else - being healthier, preventing illness, better mental health, increased energy and so on. But for people with musculoskeletal conditions, such as arthritis and back pain, physical activity can reduce and prevent pain. It’s more effective than pain killers, and without any of the risks of taking medication.
“
What is the main barrier to physical activity for arthritis sufferers? “Most of us - including the ten million people with arthritis - want to be active and to live our daily lives without pain, stiffness or fatigue. There are two main barriers here, first, there’s a harmful myth that people with arthritis should rest, whereas we know that being
46 ELEVATE 2017 EVENT GUIDE
active reduces pain and disability. Second, we need to recognise how much untreated pain makes it difficult for people to be physically active. So we need to address both of these barriers, including making sure that fitness and health professionals have the skills to encourage and support people with arthritis to be active.”
What benefits does physical activity have for arthritis sufferers? “The first thing to say is that people with arthritis can enjoy the same benefits of physical activity as everyone else - being healthier, preventing illness, better mental health, increased energy and so on. But for people with musculoskeletal conditions, such as arthritis and back pain, physical activity can reduce and prevent pain. It’s more effective than pain killers, and without any of the risks of taking medication.” What will you be discussing at Elevate 2017? “I’ll be discussing how we can collectively support for people with arthritis to become physically active so they can enjoy the benefits of reduced pain and less disability. Working with the Department of Health, Public Health England and NHS England, Arthritis UK has developed a tiered framework for what should be provided to deliver this support. ESCAPE-Pain was developed with Arthritis Research UK funding, and is a twice-weekly, six-week education and physical activity programme for people with arthritis. We’d like to discuss how physical activity and fitness communities can support making this widely available so that people with arthritis can take part to improve their health.”
SPEAKERS
Who should attend your presentation and why? “People should attend if they are curious to learn about the benefits of physical activity for people with arthritis and are passionate about supporting the many millions affected to become physically active to reduce their pain and improve their health. The session will be of interest to people who design, plan and commission services for people with arthritis, people who want to make their facilities more welcoming to people with arthritis, and those who are thinking about the training and skills needs of professional coming into contact with people with arthritis. Finally, supporting people with arthritis to be more physically active is good value for money, so anyone thinking about how to invest scarce resources will find this a helpful session.”
WED 10 MAY | 11:15 |PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING | PHYSICAL ACTIVITY AND MUSCULOSKELETAL HEALTH
DR DAVINA DENISZCZYC, CHARITY AND MARKET DEVELOPMENT DIRECTOR, NUFFIELD HEALTH Dr Davina Deniszczyc completed her medical degree at the University of Manchester, graduating in 2003. Her fascination with science and her interest in people made the step into GP training an easy one. In 2007, she gained membership to the Royal College of General Practitioners. Dr Davina completed part of her training in Western Australia, adding valuable medical experience and an awareness of cultural differences to her portfolio. Despite being offered a partnership as soon as she qualified, Dr Davina decided to set up her own freelance business, based on the realisation that locum work achieved the patient variability she craved. During this
time she became frustrated with the lack of resources and the inadequate focus on preventative medicine in the NHS, while setting up independent Wellness Clinics within some of her GP surgeries. Dr Davina came to Nuffield Health in 2009 where she was seconded as London Clinical Lead within the year and a swift promotion to the post of Professional Head of Physicians followed. Dr Davina is now Charity and Market Development Director. Join Davina, who is speaking about Nuffield Health’s ambition to be the UK’s leading health and wellbeing provider, and chairing this session, where she will introduce her fellow speakers; Dr Glenys Jones and Jenna Quinn both from the Association for Nutrition, Steve Wright of Life Fitness, and Clementine Vioux from FitBug. WEDS 10 MAY | 15:45 | THE BUSINESS OF PHYSICAL ACTIVITY | EXPLORING NEW MARKETS: WELLNESS
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SPEAKERS
SARAH BROAD, STRATEGIC PARTNERSHIP AND SERVICE DEVELOPMENT MANAGER, ASSOCIATION OF GREATER MANCHESTER LEISURE AND CULTURAL TRUSTS
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Whilst elite sporting success can have the power to inspire, people
“Whilst elite sporting success can have the power to inspire, people are most likely to become physically active if they are inspired to do so by someone they know and who they can relate to. Likewise physical activity needs to be accessible and integrated into our daily lives whether in schools, the workplace or through active travel, which means a whole systems approach to tackling inactivity.”
are most likely to become physically
What are the current strengths and weaknesses in communicating the benefits of physical activity?
whole systems approach to tackling
active if they are inspired to do so by someone they know and who they can relate to. Likewise physical activity needs to be accessible and integrated into our daily lives whether in schools, the workplace or through active travel, which means a inactivity.
“I think in the main it is well understood that being physically active is a key part of a healthy
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How can we best promote physical activity within the UK?
PROFESSOR CHARLIE FOSTER, ASSOCIATE PROFESSOR, UNIVERSITY OF OXFORD Professor Charlie Foster, PhD is a global leader in systematic reviews and meta-analysis of the evidence base for physical activity, with reviews on epidemiology, correlates, interventions and evaluation of natural experiments. With over one hundred research publications including the Lancet, BMJ, and Cochrane Collaboration, he was asked to co-author the 2011 UK Chief Medical
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Officer physical activity guidelines. Charlie is a leader of physical activity and public health in the UK and was asked to present his research to the UK Parliament’s 2014 All-Party Commission on Physical Activity. He has global policy and advocacy experience working with WHO, EC, and CDC USA. He is the Chair of the new 2015 CMO UK expert committee for physical activity.
SPEAKERS
lifestyle but this can be a very abstract idea to lots of people and on its own doesn’t translate into action. The benefits of physical activity need to be communicated by trusted people (e.g. friends/family/ GP/physical activity professional) in a way which the individual can relate to with a tangible offer of how to get physically active being part of that communication.”
In your view, what is the best way to increase participation and inclusivity? “In my view, the best way is to build on our existing assets including local leisure centres, local sports clubs, the local voluntary sector and our physical activity workforce, and work with them to develop and grow what we know works. This development needs to be focussed on tailoring our approach to specific neighbourhoods, communities and ultimately the individual to make being physically active a choice and a long-term habit, at the same time as scaling up and making sure there is a consistent and recognisable offer. We also need to be honest about why people are less physically active now than they have ever been and work on what we can do to change this. Key for me is
Keynote debate Join Charlie as he chairs the keynote debate: tackling inactivity, what are the priorities? Charlie will also introduce the panelists; Steve Gray, Chief Executive at Nuffield Health, Steven Ward, Executive Director at ukactive, Professor Robert Copeland, Professor of Physical Activity and Health at Centre for Sport & Exercise Science at Sheffield Hallam University, and Paul Tuohy, Chief Executive at Cycling UK.
Economic case for physical activity Charlie will also be chairing the economic case for physical activity session, where he will be introducing Dr Nick Townsend, Senior Researcher, British Heart
the built environment and making it more cycling and walking friendly so that people choose active travel modes rather than the car. Great examples of this can be found in the Netherlands where developing cycle infrastructure has been prioritised and cycling has therefore become normalised, with more than ten times as many people cycling daily in the Netherlands compared to the UK and only 14% of Dutch school children travelling to school by car.”
What will you be discussing at Elevate 2017? “I will be part of a panel discussing how we can create a more productive, sustainable and responsive workforce, from the perspective of working across Greater Manchester with a combined workforce of more than 4,000.”
Who should attend your presentation and why? “Anyone with an interest in nurturing our workforce as the most important asset we have in tackling inactivity.” THURS 11 MAY | 10:15 | INCLUSIVITY: CREATING AN ACTIVE NATION | TRANSFORMING DELIVERY WITH NEW WAYS OF WORKING
Foundation Centre on Population Approaches for Non-Communicable Disease Prevention at Oxford University, Dr William Bird MBE, CEO and Founder at Intelligent Health, Suzanne Gardner, Head of Health at Sport England, and Dr Steven Mann, Research Director at ukactive.
WED 10 MAY | 9:50 | INCLUSIVITY: CREATING AN ACTIVE NATION | KEYNOTE DEBATE: TACKLING INACTIVITY, WHAT ARE THE PRIORITIES? WED 10 MAY | 12:45 | PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING | THE ECONOMIC CASE FOR PHYSICAL ACTIVITY
ELEVATEARENA.COM 49
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SUE ANSTISS, MANAGING DIRECTOR AND FOUNDER, PROMOTE PR AND FOUNDING TRUSTEE, WOMEN’S SPORT TRUST Great news from Sport England this week (14th December 2016) that the numbers of women taking part in sport has increased. Why do you think that is? “Undoubtedly Sport England’s ‘This Girl Can’ campaign had a significant impact on changing perceptions about exercise for women this year. That said, it’s been the great work of many national governing bodies of sport, leisure operators, event organisers and charities that have then made sport and physical activity more accessible for women and girls. For example, an extraordinary 9 million people tuned in to watch our magnificent GB Women’s Hockey team win Gold in Rio, but it’s the behind the scenes work of England Hockey that builds on those inspirational scenes and translates them into real women and girls playing at hockey clubs and schools up and down the country with campaigns like Back to Hockey and HockeyFest. A strong engaging message that resonates with the target audience coupled with appealing, accessible activity results in a real win / win situation. This is what we’ve seen more of in 2016.”
What’s the best way to reach women and girls? “We’ve seen a huge shift towards social media activity in our work targeting women and girls – more so than in our work targeting men. Whilst traditional women’s lifestyle magazines, newspapers and broadcast media are still a key route for us, for the majority of events, organisations, brands and venues we represent, our team are just as likely to be sharing engaging content on Instagram or working with influential bloggers as placing articles in print media. Social media enables us to directly engage with targeted female consumers and better measure the impact of our activity.”
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Female elite sporting role models can clearly be a massive inspiration. Why don’t we see more of them?
Some of the broadcast media are getting better at sharing high quality footage of women’s sports – but overall the national newspapers are still dreadful. Every day you can read pages and pages of sports coverage in the broadsheets and tabloids and you’ll be lucky to find mention or image of a female (unless she’s someone’s attractive girlfriend).
“Why indeed. Some of the broadcast media are getting better at sharing high quality footage of women’s sports – but overall the national newspapers are still dreadful. Every day you can read pages and pages of sports coverage in the broadsheets and tabloids and you’ll be lucky to find mention or image of a female (unless she’s someone’s attractive girlfriend). It’s good to see BBC, Sky and BT Sport doing more in this area – committing to ongoing coverage of sports like Netball, Women’s Cricket, Hockey and Football - but that said, only last month it was hugely shocking to discover there was no mainstream broadcast coverage of the England Women’s Rugby game against Canada. It was a re-run of the World Cup Final (which England won) and a brilliantly entertaining game to watch. How can we inspire young girls to play rugby (or any sport) if they can’t visualise what they might achieve in the future? How many young boys are out kicking a football around because they want to be the next Jamie Vardy or Gareth Bale? If we’re going to get more young women playing sport, then we need to ensure they can see inspiring role models.”
How would you change this? Will it change? “The media respond that they are simply meeting the demand from their readers / viewers and showing what people want to see, but in reality, they could do so much more. Only by consistently broadcasting high quality female sport will they start to attract loyal audiences.
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SPEAKERS
SPEAKERS
The very fact that 9 million people tuned in to watch the women’s hockey final in Rio (many in preference to the football on the other side) shows that people will watch female sport if they feel a real affinity to a team and players and are rooting for them to win.”
Pink whistles and nice smelling bibs. There’s been a bit of a media outcry about the FA’s new tips for targeting girls this week - what do you think?
In an ideal world, we’d love all girls of all ages to feel comfortable getting sweaty and muddy playing sports and school, but sadly that’s just not the case. If I had a magic wand I’d change society so it was just as acceptable for girls to enjoy all sports as much as boys, confident to participate without any fear of judgement. Sadly, that’s not where we are right now, but hopefully more high profile sporting role models can help.
“It’s a complex challenge that’s been blown out of proportion by the media. The FA recommendations were well meaning and an attempt to target girls that currently wouldn’t consider playing football.
We’ve just launched the TeamUp campaign with England Hockey, Netball and the ECB, which sees these three innovative governing bodies uniting to maximise the legacy of three home World Cups and build a fan base for women’s team sports.
We should all be concerned that there’s such a massive drop off for girls playing sport in school. By the age of 14, only 1 in 10 girls are doing enough physical activity to benefit their health, compared with roughly twice the number of boys of the same age.
The campaign has an ambitious target to ensure 150,000 7-13-year-old girls have more access to team sport, with over 5,000 participating schools each year increasing their offer of team sports for girls with at least 60% providing all three sports - cricket, hockey AND netball.
If allowing girls to play in regular kit, wear clean bibs and try different more accessible formats of the game makes football more appealing to them that that must be a positive thing.
Along with a novel rewards scheme for schools, TeamUp, which is delivered in partnership with the Youth Sport Trust, has already done a great job of using the elite athletes from national squads as inspirational role models. Find out more here www.teamupengland.co.uk”
What will you be discussing at Elevate 2017? “I will be part of a panel discussing how we can target diverse audiences. I’ll be sharing some of the work we’ve done as an agency to reach women and girls for our clients and outlining some of the Women’s Sport Trust’s current and future campaigns.”
Who should attend your presentation and why? “Anyone with an interest in getting women and girls more active in 2017 and beyond.”
WED 10 MAY | 11:15 | INCLUSIVITY: CREATING AN ACTIVE NATION| ADDRESSING THE LEAST ACTIVE: UNDERSTANDING MOTIVATIONS, ATTITUDES AND LIFESTYLES
ELEVATEARENA.COM 51
SPEAKERS
What do you think are the current strengths and weaknesses in communicating the benefits of physical activity? “The strength is undoubtedly that there’s so much to say and so many good organisations delivering high quality physical activity locally. As an industry, sport has so much to offer and can do more to engage with health professionals in particular. To do that we need to learn to communicate using their language, and there are definite signs of change, both the ‘Sporting Future’ and ‘Towards an Active Nation’ strategies have set the tone for more collaboration across sectors. At the Premier League we are really focused on making sure activity is enjoyable first and foremost, there’s a tendency to forget that if it’s not fun young people in particular with choose to do other things.”
How does the Premier League inspire young people within communities? “The Premier League and our clubs have a huge appeal both domestically and internationally. We use the interest that the compelling and competitive football produces to inspire communities predominantly through seven national programmes. These are now delivered by up to 89 Premier League, English Football League and National League clubs to we have a broad geographical reach. We know from research that we’ve carried out that young people are attracted to attend programmes because they are delivered by professional clubs in
NICK PERCHARD, HEAD OF COMMUNITIES, THE PREMIER LEAGUE
partnership with the Premier League. The brands pull people in but it is the high quality staff that create a connection and support participants that keeps people coming back and ultimately leads to a wide range of positive outcomes.”
What are the most effective partnerships the Premier League has created? “In the area of community development we’re fortunate to have excellent partners. We have worked effectively with Sport England to develop Premier League Kicks and Premier League 4 Sport, significantly expanding both programmes and raising participation levels. We also have a wide-ranging partnership with the FA focusing in particular on increasing the number of women and girls playing the sport. We also have important broader partnerships, for example, our enterprise work with Sport Relief continues to develop, whilst we work closely with the Prince’s Trust and the Professional Footballers’ Association on the Premier League Works employability programme. Partnerships are essential to all our programmes both at a national and local level. They provide not only funding, but essential specialist knowledge and skills that add value to the programme delivery. That is what we look for when developing partnerships.”
What will you be discussing at Elevate 2017? “I’m going to focus on a new partnership for 2016. In September we launched a new disability programme
“
The Premier League and our clubs have a huge appeal both domestically and internationally. We use the interest that the compelling and competitive football produces to inspire communities predominantly through seven national programmes. These are now delivered by up to 89 Premier League, English Football League and National League clubs to we have a broad geographical reach. We know from research that we’ve carried out that young people are attracted to attend programmes because they are delivered by professional clubs in partnership with the Premier League. The brands pull people in but it is the high quality staff that create a connection and support participants that keeps people coming back and ultimately leads to a wide range of positive outcomes.
“
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SPEAKERS
in partnership with BT. This is an example of two large organisations developing their commercial relationship (BT Sport are one of the Premier League’s broadcast partners) to make a real impact within communities. I’ll aim to show how the combination of organisations is supporting a wide range of objectives using the assets that we both have.”
Who should attend your presentation and why?
The session is also relevant for anyone wishing to find out more about how big organisations connect to form partnerships that focus on community development or social responsibility. In all partnerships understanding each other’s requirements is essential and I’ll explain the process we went through to refine the programme.” THURS 11 MAY | 14:45 | THE BUSINESS OF PHYSICAL ACTIVITY | BIG BRANDS AND PARTNERSHIP WORKING
“The programme I will talk about focuses on disabled participants so certainly anyone interested in inclusivity. We want to develop the infrastructure to enable inclusive practice, so we’re very keen to talk to anyone with a similar interest.
STEVEN WARD, EXECUTIVE DIRECTOR, ukactive In his time with ukactive Steven helped maintain its deep connection to the major health and fitness operators, while shaping the body’s rebrand from the FIA to ukactive. He has strengthened ukactive’s ties to key partners such as the Department of Health and Sport England, and driven ukactive’s partnerships with major brands. Steven has been a part of the team which has dramatically grown the size of ukactive and extension of its impact while maintaining a strict focus on its core mission of serving its members. In 2014 Steven and the policy team were awarded the 2014 Public Affairs Award for Trade Association Campaign of the Year in recognition of driving almost £40m of additional investment into tackling inactivity at local authority public health team level, a campaign which subsequently led to £250m extra investment into inactivity from Sport England. He is a policy expert on all matters relating to the promotion of physical activity for health and is prominent commentator on the topic both within the sector and beyond. He loves
trying out as many of his members new products and services as he can, therefore keeping right up to date with the latest trends impacting the fitness industry.
Keynote debate Join Steven in the keynote debate, where he will be giving his views on tackling inactivity, and what the priorities are. Steven will be discussing this alongside Steve Gray, Chief Executive at Nuffield Health, Professor Robert Copeland, Professor of Physical Activity and Health at the Centre for Sport & Exercise Science at Sheffield Hallam University, and Paul Tuohy, Chief Executive at Cycling UK. The debate will be chaired by Professor Charlie Foster, Associate Professor at the University of Oxford. WED 10 MAY | 9:50 | INCLUSIVITY: CREATING AN ACTIVE NATION | KEYNOTE DEBATE: TACKLING INACTIVITY, WHAT ARE THE PRIORITIES?
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FITNESS FORESIGHT
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2017
Fitness Foresight™ from Health Club Management looks at the key trends, influences and opportunities shaping the health and fitness sector ALL IN THE MIND MENTAL HEALTH Whether you’re clinically
Health club operators have
programming to their schedules:
depressed or just stressed from
been very slow to embrace the
Equinox, for example, with its
work, improved mental health is
opportunity presented by mental
Headstrong class.
a prime benefit of exercising and
health, but that’s slowly changing.
being physically active.
In late 2016, UK-based Nuffield
the development of clinically
Whether it’s through
Health acquired a cognitive
proven mental wellbeing services,
2020, depression will be the second
behavioural therapy company,
through a focus on mindfulness, or
leading cause of premature death
to allow it to offer a more
simply in the way gym operators
and disability. Indeed, the World
rounded approach to wellbeing
talk about the benefits of being
Health Organization has flagged
encompassing fitness, nutrition and
active, we’re likely to see a far
mental health as one of its top
mental health. Other operators are
greater focus on mental health in
priorities over the next decade.
beginning to introduce mindfulness
the coming years.
This is key, because by the year
Headstrong is Equinox’s mindfulness-based group exercise offering
54 ELEVATE 2017 SHOW GUIDE
FITNESS FORESIGHT
Gyms could partner with DNA experts to create ‘test and prescribe’ programming
GYM FOR YOUR GENES EPIGENETICS Scientists are increasingly convinced that the majority of disease – potentially up to 95 per cent – is preventable through making healthy lifestyle choices. This field of science is known as epigenetics. It was previously thought that genes were fixed for life. However, sequencing of the human genome has taught us that many genes change in response to how we care for ourselves – including how we exercise and sleep, the pollution
we’re exposed to, our stress levels and state of mind, and what we eat and drink. With prevention tipped to become a massive industry in years to come, this is a huge game changer for sectors related to selfcare – including health clubs. A ‘gym for your genes’ will offer tests that reveal how a range of modalities, from meditation to massage, can impact our DNA – with personalised programmes then prescribed based on that data.
TESTING THE WATER
VR will allow people to experience a new facility before it’s even been built
PHOTOS: SHUTTERSTOCK.COM
VIRTUAL DESIGN Architects will begin to use virtual reality (VR) to design gyms and leisure spaces, asking consumers to wear VR headsets and watching to see how they respond as they walk around virtual environments. Arup Associates are already experimenting with such technology. They plan not only to gather anecdotal feedback from participants, but also to monitor people’s physiological response to
REPRINTED FROM HCM
Deepak Chopra is already working on an anti-ageing and prevention centre which embraces epigenetics. It’s due to open on Blackadore Caye, a Belize island owned by Leonardo DiCaprio, in 2018. There’s no reason why health clubs can’t follow suit, ensuring they’re in the vanguard of preventative healthcare, whether by designing their own ‘test and prescribe’ programmes or by partnering with third party DNA testing experts.
the virtual environments they pass through. Are these environments bringing about the desired response in the audience, whether that’s heightened excitement, for example, or an immediate calming of the nerves? By letting people experience a new facility before it’s even been built, this technology will lead to far more engaging buildings, designed with the customer experience at their very heart.
FOOD AS MEDICINE
Expect a focus on real, wholesome food rather than fad diets
CLEAN EATING Far from being a diet where you’re limited to eating certain food groups or calorie counting, ‘clean eating’ is a simple concept: avoid processed foods and opt for real, wholesome ingredients instead. We predict that more health club operators will focus on this approach in their nutritional programmes and their in-house menus, as well as in the nutritional supplements and products they stock; Tribe is a brand that’s leading the way here, with its sports nutrition products made exclusively from raw wholefoods. We can also expect a refined, expanded definition of ‘superfoods’ as people realise that a wide range of foods have nutritional benefits. Health clubs that roast, bake and fry foods with hot fat, creating acrylamide – which the World Health Organization has warned is carcinogenic – will change this practice.
TECHNOLOGY GETS PERSONAL TAILORED MEMBERSHIPS The ubiquity of mobile phones means consumers expect to have a dynamic relationship with the brands they do business with – a flexible relationship controlled by them from the palm of their hand. Gyms have to respond to this, but it needn’t be feared. In fact, technology allows operators to personalise the experience in ways that would never before have been possible. Rather than having to build specialist facilities to target new niche audiences, technology allows operators to cost-effectively experiment with marketing to the various shared-interest ‘tribes’ that exist within one mainstream gym.
It allows a full-service health club offering to be unbundled and then repackaged into curated, personalised, differentiated experiences for each and every member of the facility. Creating points of difference won’t be as straightforward as when building a dedicated facility, because members will still be choosing from the same menu of services and facilities. But if marketed well, tribes will naturally form; additional income from new (and more satisfied) users can be invested in improvements and new services; and the flexibility offered by this tech-based approach could serve to future-proof the business. Consumers expect to control all aspects of their life via their mobile phone
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AI-based Vi coaches you in a two-way dialogue
GET SMART ARTIFICIAL INTELLIGENCE Artificial intelligence (AI) will transform the fi tness sector over the coming years, as devices become smarter and more prescriptive, effectively morphing into virtual coaches. Such devices are already getting ready to come to market: LifeBeam’s Vi is one example that’s just emerging from crowdfunding and preparing for launch. An AI personal trainer, Vi
takes readings from sensors around your neck and then coaches you based on these readings, in a two-way dialogue via specially designed headphones. But with the likes of Google now prioritising AI – and other tech giants such as Apple, Microsoft and Facebook all vying for early dominance in the AI space – this will be a market to watch keenly over the coming years.
Modalities such as yoga will be part of the trend towards healthy breathing
ELIMINATION BREATHING We expect the wellbeing benefits of healthy breathing to become increasingly well recognised – and, indeed, for health club operators to offer interventions such as breathing workshops and coaching sessions to help their members improve this important eliminatory function. Breathing well is a skill and many people struggle to do it well, but this can be improved with practice. Breathing controls brainwaves and the stress response and can also trigger sleep, so improving breathing patterns can bring immediate and profound health benefits. Modalities such as yoga and pilates, which focus on breathing, will be part of this trend.
START THE DAY WELL ACTIVE COMMUTING A recent UK survey by trade body ukactive and retailer Argos quizzed consumers on their expectations of fitness in the future – with some interesting results. One clear expectation is that active travel will become more commonplace, with 22 per cent expecting roads to have jogging lanes next to cycling lanes, while 8 per cent think motivational drones will be on-hand to encourage commuters to run or cycle faster. So what can gyms do to tap into this? Boutique studio operator 1Rebel is already looking at creating London commuter buses with on-board group cycling studios, so commuters can make productive use of their time travelling to work – without the dangers that come with cycling on London’s busy roads. The bus will stop at 1Rebel’s City studio, with showers and breakfast smoothies available before people head to work. How will your gym harness this trend? The 1Rebel bus: Active commuting, without the dangers of road cycling
1Rebel’s bus would offer onboard cycling classes on your way to work
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McFIT opened its World of Cyberobics virtual-only club in Berlin, Germany
A NEW REALITY FITNESS AS ENTERTAINMENT
Gym fl oors will become modular, allowing operators to switch elements in and out
75 million people downloaded the app in just one month last July – this compared to a grand total of 151 million health club members worldwide. Meanwhile, in Germany, budget club operator McFIT has launched World of Cyberobics – a futuristic, virtual-only club in Berlin. It has reportedly spent millions on the content
production – as has Les Mills with its ‘immersive fitness’ content, including The Trip, which plays on wrap-around screens and sucks class participants into the virtually enhanced experience. The message is clear: find ways to truly entertain your members – or risk losing them to a more hi-tech, eye-catching, gamified alternative.
OUT WITH THE OLD FLUID GYM FLOORS Gyms will get more creative with the space they have available, keeping gym fl oors far more fl uid and adaptable to new ideas. The growing popularity of functional and bodyweight training adds momentum to this trend, as health clubs reconsider their reliance on large pieces of equipment and dedicate more space to functional zones and freestyle areas, with smaller, portable pieces.
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Manufacturers of larger fitness equipment are recognising this, with a growing number of machines now being designed to be lighter, and with wheels for easier movement around the gym floor. Expect to see a more modular approach going forward, allowing fi tness operators to switch elements of their offering out far more quickly and costeffectively in order to keep things fresh.
PHOTO: SHUTTERSTOCK.COM
Virtual reality, augmented reality, 360 -degree floorto-ceiling ‘immersive fitness’ screens in studios. The latest technology is fusing fitness and entertainment like never before. The bar was set by Pokémon Go, the augmented reality game which involves people walking real streets to catch virtual Pokémon. An estimated
PAYING FOR EXPERTISE
PHOTOS: SHUTTERSTOCK.COM
NON-GYM MEMBERSHIPS
Clubs might consider offering memberships where people train outside the club, and just come in for advice
People are no longer working out at just one gym. Increasingly we’re seeing a portfolio approach to fitness: a weights session at the gym near work, classes at a specialist studio, tracking runs in the park using an app. Some people don’t even want to work out in a gym or fitness facility at all – they’re happy using online workouts and classes, cycling to work each day and using trackers to monitor their activity. But – for now at least, until technology overtakes our own ability to make lifestyle prescriptions – those individuals might still want the guidance and advice that
fitness professionals can offer, to make sure they’re doing the right thing and to keep progressing. We’re likely to see gym operators introducing reduced price non-gym memberships, whereby people come to the club for advice once or twice a month but don’t even use the gym’s facilities. Holmes Place was already looking at this years ago – a concept called Holmes Place 2 Go, where people were going to be given an activity tracker and have access to the club for advice. That was before its time – but the clock has continued to tick, and the time is now.
ALL TOGETHER NOW GROUP EXERCISE We’ve already seen the boutique studios place group exercise squarely at the heart of their business models – and successfully so, creating loyal ‘tribes’ around their brands. Now other mainstream fitness operators are likely to follow this lead, focusing on group exercise as a central element of their offering. And with good reason: members who take part in at least some group exercise are 30 per cent less likely to cancel their membership than members who never do group exercise. Meanwhile, members who’ve made a friend at the gym in the last three months – something that happens far more readily in a group exercise environment than on the gym floor – are a massive 40 per cent less likely to cancel than those who haven’t. The social aspect of belonging to a gym is something technology-based alternatives such as apps and wearables – even with their leaderboards and competitions – struggle to replicate. So expect to see group exercise springing up all over the gym as a way to create a USP: rings of treadmills set up for running classes, gym floor functional classes, virtual class pods, as well as outdoor options such as running groups and bootcamps. Technology can so easily replace real-life interaction – but people want to work out with other people. Gyms have a greater chance of success if they recognise this.
REPRINTED FROM HEALTH CLUB MANAGEMENT
People want to work out with other people; gyms must recognise this and incorporate more group exercise
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Health clubs should look at building rest into the programmes they create for their members
REST GETS TECHNICAL RECOVERY Modern life means people are ‘always on’, and many people aren’t skilled at building rest – vitally important to keep the mind and body in balance – into their lives in a way that’s technically optimised. Olympic athletes know their rest and recovery schedules are as important in determining performance as their training – but while athletes and coaches know the importance of the right kind of rest, this expertise is rarely available in health clubs.
Once it’s stressed through any kind of activity, the body needs time to respond and recuperate. Exercise causes ‘damage’ to the body that must be repaired, and this requires the body to expend a considerable amount of energy to heal. It’s also the time when the training response takes effect and physical capacity is increased to enable a higher level of performance and function. Fitness and wellness businesses need to raise their level of expertise in
terms of the body’s response to rest. They must use existing resources and expertise to educate customers in the benefits, as well as programming technical rest with the correct nutritional, physical and physiological and psychological support. In line with this, while HIIT (high intensity interval training) will remain popular, we’ll see a shift towards a balance in exercise modalities, with more mind-body being brought into the mix.
A CULTURE OF MOVEMENT ACTIVE EDUCATION It’s time to get creative in addressing childhood obesity. Good work is already being done in this area, but we can expect a far broader range of parties to come to the table with new ideas. The success of Pokémon GO has shown the dramatic impact technology can have on this target group by quite literally turning activity into a game. Expect far more along these lines. Meanwhile schools will build activity into everyday lessons: we’re already seeing outdoor schools
for younger children, and even kinaesthetic classrooms in the US where kids spend all day at specially designed desks with bikes, climbers and swivel stations instead of chairs. Activity will be constant and achievable by all, rather than happening just in isolated PE lessons where only a handful excel. The focus will be on imbuing a culture of movement in all children, educating them in its value and normalising it by making it unavoidable – and indeed enjoyable – in everyday life.
These pages first appeared in the Health Club Management Handbook and Health Club Management February 2017, and are reprinted with kind permission of Health Club Management. Copyright Health Club Management. To receive a digital copy of Health Club Management for free every month, just sign up at www.healthclubmanagement.co.uk/signup 60 ELEVATE 2017 EVENT GUIDE
THE POWER OF PEACE MEDITATION SPACES
Could gyms justify dedicating space in their facilities to meditation?
We’re spotting a trend towards the creation of meditation spaces in residential developments, and expect this to filter across to the health, fitness and wellbeing sector. People’s need to find sanctuary is being driven by rising pressures in daily life, as well as a growing awareness of the importance of making time for contemplation and renewal. Meditation spaces can be indoors, outdoors or a mix of both and can be created in urban settings – with the use of air filters and white noise machines – as well as in natural locations. Designing one with a beautiful view can add to the power of the experience. Destination spas such as Rancho la Puerta, which has a stunning meditation room with mountain views, have led the way. But with many people already turning to their gym as a place to ease out the stresses of the day, health clubs have a huge opportunity to follow suit.
NUTRITION ON THE FLY AN INSECT DIET
Insects are low in fat and rich in nutrients
Long seen as a delicacy in parts of the world such as Asia and Africa, insects are slowly making their way onto the menu in Britain and the US too. We’ll need to get over the ‘disgust factor’: with the global population set to rise above nine billion by 2050, new food sources will be needed. More than half of the Earth’s organisms are insects, with experts suggesting millions more species are as yet undiscovered; they also breed rapidly and in large numbers. Not
only that, but they’re rich in minerals such as iron and zinc, and low in fat and carbs. Plentiful and good for you – it seems almost too good to be true for fitness enthusiasts. A handful of companies are already using this food source under the radar – some energy bars include ground-up crickets and grasshoppers – while others are going for a more overt approach. For example, both the Black Ant restaurant in New York and the Grub Kitchen in Pembrokeshire, UK, serve a variety of very openly insect-based dishes.
ABOUT THE AUTHORS Kate Cracknell is the former editor of Health Club Management and has been a leading journalist in the physical activity sector for more than a decade. Now editor at large for HCM, she is also a regular speaker and presenter at industry events. She graduated from Cambridge University with a masters degree in Spanish and French. @HealthClubKate
REPRINTED FROM HEALTH CLUB MANAGEMENT
Liz Terry has been writing about and analysing the global leisure industries since 1983. She’s CEO of Leisure Media, which includes Health Club Management in its portfolio of leisure-focused magazines. For further information, visit www.leisuremedia.com E: lizterry@leisuremedia.com
@elizterry
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SEMINAR GUIDE
PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING Supported by
DAY 1
Sponsored by
9.50 – 11.00 Physical activity and cancer – before, during and after treatment
Professor Robert Thomas
Physical activity is important for cancer patients at all stages of the cancer care pathway. Evidence demonstrates that carefully tailored activities are likely to have a positive impact on the patient. There is a need for mechanisms within the cancer care pathway to support people in maintaining or initiating physical activity during and after treatment. This session will examine the latest evidence and best practice examples. Chair: Professor Robert Thomas, Consultant Oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and Professor, Exercise Science, Coventry University r Understanding the evidence Professor Robert Thomas, Consultant Oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and Professor, Exercise Science, Coventry University
Dr Rebecca Robinson
r Integrating physical activity into usual care for all patients: challenges and opportunities Dr Rebecca Robinson, Consultant in Sports and Exercise Medicine, FSEM r How the sport and physical activity sector can support people before, during and beyond cancer treatment Andrew Power, Associate Consultant, The Wright Foundation r The patient’s perspective Sarah Rogers
11.15-12.30 Physical activity and musculoskeletal health Musculoskeletal conditions are disorders of the bones, joints, muscles and spine. Such conditions can cause pain, stiffness and a loss of mobility, which can make it difficult to carry out everyday activities This session will examine the benefits of physical activity for improving musculoskeletal health at every stage of life, exploring its merits for back pain, arthritis, fall prevention and improved quality of life. Professor Anthony Woolf
Chair: Professor Anthony Woolf, Chair, Arthritis and Musculoskeletal Alliance r Improving strength, balance and co-ordination in older adults to prevent falls and improve wellbeing Professor Dawn Skelton, Professor in Ageing and Health, Glasgow Caledonian University
Dr Cormac Ryan
r Physical activity for chronic musculoskeletal pain – does exercise intensity matter? Dr Cormac Ryan, Reader in Physiotherapy, Teeside University r Local physical activity provision for people with arthritis Benjamin Ellis, Senior Clinical Policy Advisor, Arthritis Research UK
Lena Karjaluoto
r Reducing healthcare costs through exercise for the elderly Lena Karjaluoto, Executive Vice President, HUR: For Life Long Strength
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SEMINAR GUIDE
PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING
DAY 1
12.45-14.00 The economic case for physical activity It has been calculated that health conditions associated with physical inactivity, such as obesity, diabetes, dementia, mental health, and MSK problems, costs the nation £7.4bn a year, whilst a lack of physical activity causes some UK industries to lose 27 days of productive time per employee a year, which quantifies as a loss of £57 billion a year in lost productivity. Having calculated the costs of inactively what are the economic drivers to encourage active living, how can this evidence be used in practice to deliver change? What drives the agenda for engaging and activating communities in terms of sport and physical activity, and making communities more responsible for their own health and wellbeing? Chair: Dr Charlie Foster, Associate Professor, Deputy Director, British Heart Foundation Centre on Population Approaches for Non-Communicable Disease Prevention, University of Oxford
Dr Charlie Foster
Dr Nick Townsend
r Quantifying the economic case for physical activity Dr Nick Townsend, Senior Researcher, British Heart Foundation Centre on Population Approaches for Non-Communicable Disease Prevention, University of Oxford r Case study: demonstrating the economic case of putting physical activity at the heart of regional health and wellbeing strategies Dr William Bird, CEO and Founder, Intelligent Health r Making the economic case for physical activity and sports role in improving health Suzy Gardner, Head of Health, Sport England
Dr William Bird
Suzy Gardner
r Productivity and health in the workplace: the economic value of physical activity to the employer Dr Steven Mann, Research Director, ukactive Dr Steven Mann
14.15-15.30
The physiotherapists role in managing health conditions through physical activity
This seminar will explore projects, services and best practice to demonstrate how physiotherapists can work collaboratively with fitness industry professionals to ensure patients receive the right support at the right time, and manage patient’s needs effectively. The seminar will provide practical advice on how to remove barriers associated with becoming more active for people limited mobility, long term conditions and co-morbidities; examine how an holistic approach to physical activity can be embedded to provide appropriate levels of support which encourage patients to be physically active; and how enhanced physical activity pathways can improve patient outcomes.
Anna Lowe
Chair: Anna Lowe, PHE, Physical Activity Clinical Champion and Sheffield Hallam University Session Continued...
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DAY 1
14.15-15.30 The physiotherapists role in managing health conditions through physical activity (continued) r Managing chronic MSK conditions - Physiotherapists working collaboratively with fitness industry professionals providing the right support at the right time Alex Thompson, Lead Advanced Practice Physiotherapist, Doncaster and Bassetlaw Hospitals NHS Foundation Trust Alex Thompson
Rachel Young
r Physical activity options for people with complex co-morbidities: the feasibility of power assisted exercise with ShapeMaster equipment Rachel Young, Chartered Physiotherapist, Senior Lecturer and PhD Candidate, Sheffield Hallam University r Case study: creating physically active services, environments and workforces Deborah Bancroft, Advanced Physiotherapy Practitioner, Pennine Acute Hospitals NHS Trust r Equipping physiotherapists to deliver high quality brief interventions for physical activity: The PHE Clinical Champions Programme Anna Lowe, PHE, Physical Activity Clinical Champion and Sheffield Hallam University
15.45-16.30 Can you be fat and fit? (debate)
Dr Rod Jacques
Professor Greg Whyte OBE
Dr Mike Loosemore
Dr Jason Gill
Julie Creffield
Lauretta Johnnie
Stephen Morrison
It is proven that inactivity kills, even if you are a healthy weight, but can you be fat and fit? When examining mortality rates in fat people who are fit, the harmful effects of fat, chronic diseases and heart attacks, are reduced. Frequent exercisers, are more likely to stay cardiovascularly, respiratory and endocrine healthy over the years, regardless of weight. There are net gains to being active when fat, but the wider costs to being overweight must still be considered. With conflicting evidence not everyone agrees that a healthy obesity exists. This debate, with a leading panel of experts, will examine the misconception that you can’t be ‘fat and fit’, exploring the latest evidence and thinking. Chair: Dr Rod Jaques, Director of Medical Services, English Institute of Sport and Immediate past President FSEM UK Panel: r Professor Greg Whyte OBE, Director of Performance, CHHP r Dr Mike Loosemore, Lead Consultant in Sport and Exercise Medicine, The Institute of Sport, Exercise and Health, University College London Hospitals r Dr Jason Gill, Institute of Cardiovascular and Medical Sciences, University of Glasgow r Julie Creffield, Founder, To Fat to Run r Stephen Morrison, Lay Adviser to the Faculty of Sport and Exercise Medicine and Physical Activity Champion and Blogger, FSEM and the Department for Work and Pensions r Lauretta Johnnie, Founder, Full Figured Fitness, Personal Trainer and Obesity Exercise Specialist 64 ELEVATE 2017 EVENT GUIDE
SEMINAR GUIDE
PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING
DAY 1
16.45-17.30 Best bang for your buck: where do the best health benefits from physical activity lie? (debate)
Dr Rod Jacques
Professor Greg Whyte OBE
Dr Ken van Someren
Stuart Pickering
Dr Mike Rogerson
Dr Silvano Zanuso
As we continue to lead increasingly busy lives, with limited time for physical activity, where do the best gains from physical activity for middle to long-term health benefits lie? If an individual has just 3 blocks of 30 minutes to spare for physical activity, per week, how is this time best spent to realise the optimal health benefits, and what is the supporting evidence? Chair: Dr Rod Jaques, Director of Medical Services, English Institute of Sport and Immediate past President FSEM UK Panel: r Professor Greg Whyte OBE, Director of Performance, CHHP r Ken van Someren, Head of Research and Development, GSK Human Performance Lab. r Stuart Pickering, Strength and Conditioning Technical Lead, English Institute of Sport r Dr Mike Rogerson, Researcher, Centre for Sports and Exercise Science, University of Essex r Dr Silvano Zanuso, Director, Medical & Scientific Department, Technogym and Visiting Professor, Faculty of Science, University of Greenwich
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SEMINAR GUIDE
PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING Supported by
DAY 2
Sponsored by
10.15-11.30 The importance of the natural environment for physical activity and health
William Bird
This session will explore the connection between the natural environment, physical activity and health and its wider role for binding communities and social cohesion. The seminar will examine the latest evidence around these connections, how the natural environment can be successfully used to increase physical activity and what this means for the publics health and wellbeing. Chair: Dr William Bird MBE, CEO and Founder, Intelligent Health
Dr Christopher Gidlow
r Understanding the connection between the natural environment and physical activity for public health Dr William Bird MBE, CEO and Founder, Intelligent Health r Benefits of natural environments for health and cognitive function Dr Christopher Gidlow, Associate Professor, Centre for Health and Development, Staffordshire University
Craig Lister
r Case study: Green Gym Craig Lister, Managing Director, Green Gym, The Conservation Volunteers
Dean Hill
r What do green spaces add to the local authority agenda? Dean Hill, Head of Active Cities, The Great Outdoor Gym Company
11.45-13.00 Integrating physical activity and healthcare
Dr Andrew Boyd
There is a substantial evidence base for physical activity in relation to prevention and treatment of numerous chronic disease and long term conditions. This seminar will examine effective and innovative delivery of health prevention and treatment solutions and the importance of high quality, evidence based services, whilst exploring opportunities for collaboration and integration between health care and physical activity providers. The session will also explore how GPs can understand and communicate the long-term health benefits across a variety of conditions and diseases, examining techniques and practices that embed messages on physical activity into everyday practice, and how to access referral services. Chair: Dr Andrew Boyd GP, Physical Activity Champion, Public Health England and Royal College of GPs Session Continued...
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DAY 2
11.45-13.00 Integrating physical activity and healthcare (continued) r How GPs can understand, embed and promote the benefits of physical activity Dr Andrew Boyd GP, Physical Activity Champion, Public Health England and Royal College of GPs r Motivational interviewing and behaviour change techniques Dr Tim Anstiss, Medical Director, The Academy for Health Coaching
Dr Tim Anstiss
r Physical activity, fundamental in obesity management Alan Jackson, Head of Public Health, Managing Director, WMC and Discovery Learning Alan Jackson
r Managing health outcomes and building an evidence base Georgia Dowdeswell, Senior Product Design Team Leader, Gladstone
Georgia Dowdeswell
13.15-14.30 Understanding and tackling the effects of sedentary lifestyles The World Health Organisation (WHO) guidelines, adopted by Public Health England, recommends 150 minutes of exercise a week but some research suggests that is insufficient to counteract the harmful physiological effects of sitting for 8 or more hours a day. Recommendations related to sitting and sedentary behaviours are not available yet. However, WHO recommends action be taken to make environments where people live and work more conducive to physical activity. This seminar will examine the latest evidence around the effects of sedentary lifestyles and the latest thinking relating to physical activity levels for combatting the effects of sedentary behaviour.
Dr Sebastien Chastin
Chair: Dr Sebastien Chastin, Reader, Movement Behaviour Dynamics, Glasgow Caledonian University r What keeps us sedentary: lesson from the european joint programme initiative DEDIPAC Dr Sebastien Chastin, Reader, Movement Behaviour Dynamics, Glasgow Caledonian University
Dr Philippa Dall
r Tackling sedentary behaviour in the workplace Dr Philippa Dall, Research Fellow, Glasgow Caledonian University r Using new media to tailor interventions to reduce sedentary behaviour Dr Katrien De Cocker, Senior Research Fellow, Ghent University
Dr Katrien De Cocker
r Changing sedentary behaviour in later life co-creating solutions George McLean, GrandStand Citizen Scientist Group
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PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING
DAY 2
14.45-16.00 Physical activity and mental health and wellbeing
Dr Amit D Mistry
With links between an active lifestyle and enjoying good physical and mental health well accepted, this seminar will examine different types of physical activity and their positive effects on brain health. The session will examine the benefits for mental health and wellbeing exploring the latest evidence behind programmes which are actively improving mental health and will also explore current evidence on the reduction in decline of brain function (due to aging), looking at recommendations on optimal physical activity types and duration, for reducing the risk of cognitive decline. Chair: Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust
Dr Florence Kinnafick
r The benefits of physical activity for mental health, a perspective from the Royal College of Psychiatrist’s Special Interest Group Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust r Which processes lead to recovery and how physical activity improves mental health Dr Florence Kinnafick, Loughborough University and Principal Investigator, Mind r Brain health and physical activity in older adults – can cognitive decline be reduced with physical activity? Dr Sarah-Naomi James, Postdoctural Research Associate, MRC Unit for Lifelong Health and Ageing, University College London
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SEMINAR GUIDE
INCLUSIVITY – CREATING AN ACTIVE NATION Supported by
10.00 – 11.00
Professor Charlie Foster
DAY 1
Sponsored by
Keynote debate: tackling Inactivity what are the priorities?
Steve Gray
Steven Ward
Professor Robert Copeland
Paul Tuohy
At any one time 28% of people in England are inactive, due to a diverse range of barriers. The government’s strategy focuses on tackling inactivity and getting “more people from every background regularly taking part in sport and physical activity, volunteering and experiencing sport”. To really solve participation levels, industry and its wider stakeholders must change the way they work to increase participation levels. This debate will explore where the opportunities for innovation lie; how the physical activity industry can change to achieve maximum impacts; identify where the gains for individuals and wider society are the greatest and what this means for the population’s health and wellbeing. Chair: Dr Charlie Foster, Associate Professor, Deputy Director, British Heart Foundation Centre on Population Approaches for Non-Communicable Disease Prevention, University of Oxford Panel: r Steve Gray, Chief Executive, Nuffield Health r Steven Ward, Executive Director, ukactive r Professor Robert Copeland, National Centre for Sport and Exercise Medicine & The Centre for Sport and Exercise Science, Sheffield Hallam University r Paul Tuohy, Chief Executive, Cycling UK
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11.15-12.30 Addressing the least active: understanding motivations, attitudes and lifestyles Engaging the least active (women, older people, disabled people, particular ethnic groups, those with long term health conditions and people from lower socio-economic backgrounds) is central to the government’s strategy for tacking inactivity, but what are the challenges associated with making physical activity accessible to the whole of society? This seminar presents best practice case studies exploring the removal of practical, social and emotional barriers, tailoring of opportunities that respond to the way people organise their lives, and the delivery of interventions that are inclusive and create resilient habits.
Suzy Gardner
Chair: Suzy Gardner, Head of Health, Sport England Barry Horne
r The £4.5m Get Out & Get Active (GOGA) initiative: taking an inclusive approach Barry Horne, Chief Executive, English Federation of Disability Sport (EFDS) r Case study: older adults Cherry Russell, Programme Manager, Health and Wellbeing, Age UK
Cherry Russell
r Case study: inclusion and diversity Arun Kang, Chief Executive, Sporting Equals r Case study: girls and women Sue Anstiss, Managing Director and Founder, Promote PR and Director, Women’s Sport Trust
Arun Kang
Sue Anstiss
12.45-14.00 Maximising the opportunities for physical activity in urban areas Urban areas and their streets, buildings, roads, paths and open spaces influence our activity levels and health. As housing density and populations increase what approaches and interventions will discourage sedentary lifestyles and how can we achieve the best opportunities for physical activity? This session will explore how we interact with our environment and what this means for our health and wellbeing; how to engage with the least active in society; solutions to promote active travel and the wider benefits of physical activity for community cohesion.
Nick Cavill
Chair: Nick Cavill, Managing Director, Cavill Associates Session Continued...
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DAY 1
12.45-14.00 Maximising the opportunities for physical activity in urban areas (continued) r Active living: understanding how we interact with our environment Nick Cavill, Managing Director, Cavill Associates Ed Parham
r Creating an environment that supports active lifestyles Ed Parham, Associate Director, Space Syntax r European case studies – active travel and promoting walking and cycling Joerg Thiemann-Linden, Sustainable Urban Mobility Advice
Karen Creavin
Claire Brown
r Engaging lower-socio economic groups and differing cultural backgrounds and measuring the wider social benefits of physical activity Karen Creavin, Head of Wellbeing, Birmingham City Council Claire Brown, Head of Region, Midlands, The Lawn Tennis Association r Designing leisure facilities that provide opportunities for local communities to be more active Mike Hall, Partner, Faulkner Browns Architects
Mike Hall
14.15-15.30 Building foundations for an active life (children and young people)
Dr Paul Chadwick
A positive experience of sport and physical activity at a young age can create the foundations of an active life, a negative experience provides the reverse effect. To maintain a healthy lifestyle children (aged 5-18) must be active for at least 60 minutes a day. This seminar will explore how to increase capability and enjoyment; influence behaviour at an early age and the importance of getting families active together. The seminar will also examine tailoring offerings to meet the needs of children and young people (particularly for under-represented groups where drop out is high, such as children and disabled children) and how to maximise opportunities in and out of school. Chair: Dr Paul Chadwick, Senior Teaching Fellow, Centre for Behaviour Change, UCL and Clinical and Health Psychologist
Dean Horridge
Phil Veasey
r Understanding influences that effect behaviour and participation – from preschool to young adult Dr Paul Chadwick, Senior Teaching Fellow, Centre for Behaviour Change, UCL and Clinical and Health Psychologist r Combating childhood obesity – providing 30 minutes of physical activity per day in schools Dean Horridge, Founder, CEO, Fit For Sport and Chair, ukactive Kids r Working with disadvantages communities to remove barriers to participation and get children and young people active Phil Veasey, Director, Mytime Active r Case study: creating active opportunities for families Lauren Templeton, Better Futures Manager, GLL
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DAY 1
15.45-17.00 Designing and evaluating successful interventions Sport England are developing new ways of evaluating outcomes of sport against physical and mental wellbeing and individual, community and economic development, following the Department for Culture and Media and Sport’s Sporting Future strategy. This session will explore how to understand what interventions will have the greatest impact, where to find the relevant information and data and how to design your interventions to best meet your objectives and the relevant audiences.
Carl Bennett
Chair: Carl Bennett, Founder / Director amber Health Insight Ltd, Visiting Fellow at Staffordshire University, NED & Vice Chair CIMSPA & Registered Quest Assessor r What, why and where – identifying valid and reliable data and information to inform your approach Carl Bennett, Founder / Director amber Health Insight Ltd, Visiting Fellow at Staffordshire University, NED & Vice Chair CIMSPA & Registered Quest Assessor r Case study: promoting organisational change to align interventions – the economic and social case Carl Inskip, School Business Manager, Stoke City Football Club
Jon Nasta
Nick Cavill
r The operator’s perspective Jon Nasta, Director of E Commerce & Marketing, Xercise4Less r Evaluation design: identifying and measuring outcomes and assessing the economic benefits Nick Cavill, Managing Director, Cavill Associates
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INCLUSIVITY – CREATING AN ACTIVE NATION Supported by
DAY 2
Sponsored by
10.15-11.30 Transforming delivery with new ways of working With approximately 400,000 people currently employed in the physical activity sector the workforce has the opportunity to transform delivery to improve the nations health and wellbeing. This seminar will examine how industry can work innovatively and collaboratively to be more productive, efficient and profitable whilst meeting wider social and community priorities. Tara Dillon
Chair: Tara Dillon, Chief Executive, CIMSPA Keynote address
Sarah Broad
Dr Amit D Mistry
r Shaping professional standards to create a productive, sustainable and responsible workforce Tara Dillon, Chief Executive, CIMSPA r Understanding how to collaborate and drive health and wellbeing improvements across 13 leisure trusts, via the workforce – lessons from Greater Manchester Sarah Broad, Strategic Partnership and Service Development Manager, Association of Greater Manchester Leisure and Cultural Trusts r Summary of the finding from the National Survey of the Health and Wellbeing of People Working in the Sport, Leisure and Fitness Sector Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust
11.45-13.00 Taking outdoor activity to the mass market
Andrew Denton
Tackling inactivity requires increased participation, therefore scaling up initiatives to appeal to the mass market will play an important role. This seminar will explore how industry and their stakeholders can provide the right activities on a larger scale via outdoor recreation; examine the significance of outdoor spaces for bringing together communities to be physically active; the potential for improving health and wellbeing; how to appeal to a wider range of people through varied offerings; and the removal of barriers to participation. Chair: Andrew Denton, Chief Executive, Outdoor Industries Association
Session Continued...
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11.45-13.00 Taking outdoor activity to the mass market (continued) r The role of outdoor recreation in getting more people more active Andrew Denton, Chief Executive, Outdoor Industries Association r Parkrun case study: achieving rapid scalable growth Nick Pearson, Chief Executive, Parkrun
Nick Pearson
r Making outdoor recreation more digitally accessible Nick Giles, Managing Director – OS Leisure, Ordnance Survey r Go Tri: making participation fun and accessible for all Jack Buckner, Chief Executive, British Triathlon
Nick Giles
Jack Buckner
13.15-14.30 Improving the health of the working population through physical activity Creating active workforces will help meet government activity targets, improve the health of the working population, whilst reducing absences through sickness, improving productivity, boosting wellbeing and delivering better results for businesses. But time is the biggest barrier, with employees spending up to 60% of waking hours in the workplace they have little time to spare for physical activity. This seminar will explore how employers can inspire employees to get active in and around the working day; examine what support, encouragement and flexibility is required; and explain the role of sports and physical activity providers, workplace gyms, active office equipment, active travel, digital platforms and wearable devices in maximizing opportunities for the working population. Chair: Andrew Watson, Project Manager (National Workplace Challenge), County Sports Partnership Network
Tom Platt
Andrew Watson
r Supporting the working population, learnings from the Workplace Challenge and beyond Andrew Watson, Project Manager (National Workplace Challenge), County Sports Partnership Network r Case study: an in house approach to workplace adaptation and workforce wellbeing – creating an active workplace Cesca Baguley, Manager, People Advisory Services, Ernst and Young r Case study: the active rural workplace Tom Platt, Head of Policy and Communications, Living Streets
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14.45-16.00 Using digital technology to increase participation In some cases technology has contributed to sedentary lifestyles, however digital technology does have a role to play in increasing physical activity and creating positive behaviours. This seminar will explore the latest in health and fitness technologies, how physical activity can be made more digitally accessible whilst exploring data’s place in the tackling inactivity. John Stuart
Chair: Stephen Davies, Digital Fitness and Health Consultant r The latest in health and fitness technology and user expectations Stephen Davies, Digital Fitness and Health Consultant Lucy Sheehan
r Tracking and rewarding activity John Stuart, Founder, Bounts r Connecting digital technology, fitness and health Lucy Sheehan, Director, Fitbit
Sam Parton
r Making sport more digitally accessible Sam Parton, Co-Founder, Openplay r Making London the heart of the fit-tech world Alex Zurita, Specialist Advisor – Technology for Participation, London Sport
Alex Zurita
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FUTURE PERFORMANCE Supported by
DAY 1
Sponsored by
10.00-11.00 What is strength and conditioning’s role in responding to the rapidly changing trends in sports demand?
Professor Greg Whyte OBE
Advances in the science of human performance allow the maximisation of elite performance. Strength and conditioning is concerned with improving athletic performance and working with athletes to improve their physical performance in terms of speed and agility, endurance, core stability and power, whilst reducing the risk of injury. Our expert panel will debate how to prepare for changing trends in sports demand and what is needed to deliver enhanced performance and marginal gains. Chair: Professor Greg Whyte OBE, Director of Performance, CHHP Panel: r Trystan Bevan, Performance Co-ordinator, Wasps
Trystan Bevan
r Jack Wilson, Strength and Conditioning Coach, Porsche Human Performance Centre r Ian Bentley, Head of Academy S&C, Wigan Warriors and Senior Lecturer, Sports Science, University of Central Lancashire r Tom Fitzpatrick, Senior Academy S&C, Wigan Warriors
11.15-12.30 Athletic recovery strategies This seminar will explore the rationale and evidence-base for athletic recovery strategies. Critical considerations and recommendations for applied practice will be discussed. Chair: Dr Ken van Someren, Director of Research and Development, GSK Human Performance Lab. Dr Ken van Someren
r Why athletic recovery strategies? Professor Glyn Howatson, Director of Research and Innovation, Northumbria University r The evidence-base for recovery strategies Dr Jonathan Leeder, Performance Lead, English Institute of Sport
Dr Jonathan Leeder
r Do recovery strategies help or hinder training adaptation? Professor Glyn Howatson, Director of Research and Innovation, Northumbria University r Case study in high performance sport Dr Jonathan Leeder, Performance Lead, English Institute of Sport
Professor Glyn Howatson
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FUTURE PERFORMANCE
DAY 1
12.45-14.00 Training smart with nutrition: fuelling and hydrating athletes A seminar exploring the latest thinking and research into nutrition, fueling and hydration for athletes, covering the science, practice, execution continuum. Chair: Sam Impey, Post Doctural Researcher, Liverpool John Moores University Dr Lewis James
r The science and execution of fuel for athletes Sam Impey, Post Doctural Researcher, Liverpool John Moores University r Exploring the latest hydration research for athletes Dr Lewis James, Senior Lecturer in Nutrition, School of Sport, Exercise and Health Sciences, Loughborough University
Chris Curtis
r Applied strategies in monitoring energy Chris Curtis, Programme Director, Sport Nutrition, School of Sport, Health and Applied Science, St Mary’s University (and RFU) r Applying nutrition research the smart way Dr Sophie Killer, Lead Performance Nutritionist for British Athletics – Olympic & Paralympic Track and Field, English Institute of Sport
Sophie Killer
14.15-15.30 The team behind the team Sports medicine and science in elite sport has changed the way athletes are supported to perform at their peak. The team behind the team (coaches and applied practitioners) can often be pulled together at short notice and can operate under disparate cultures. This seminar will explore how to create the right balance and culture between the team, the latest psychometric profiling techniques, and how to work optimally to help athletes perform at their best and succeed. Join this leading panel of experts to hear first hand experiences of how to build and add value to the supporting team and athletes.
James Moore
Chair: James Moore, Head of Performance Services, Team GB r Getting the balance right within new teams Jo Hopkins, Coach and Mentor for Performance Services, Team GB
Jo Hopkins
r Mindset and approach to delivery Phil Glasgow, High Performance Sport and Business Consultant, Refine Performance and former Chief Physiotherapist Team GB Rio, and Head of Sports Medicine and Science, Sports Institute Northern Ireland
Phil Glasgow
r The Review process – how to add value for the next 4 years Chris McLeod, Strength and Conditioning Technical Lead, English Institute of Sport Chris McLeod
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DAY 1
15.45-17.00 Replacing the Irreplaceable – Retaining Olympic Gold Following the Retirement of Great Britain’s Greatest Olympian
Dr Jonathan Leeeder
Following British Cycling’s record successes in Rio in 2016, this seminar will explore how the team behind the team supported British Cycling to retain the Olympic Team Sprint Title against all the odds, following the retirement of Sir Chris Hoy. Sharing insight of how they identified what was required to win, exploring interventions and training programs, and how they planned and implemented a performance strategy. The expert panel will provide insights into preparing athletes for peak performance. Chair: Dr Jonathan Leeder, Performance Lead, British Cycling and English Institute of Sport Performance panel:
Conor Taylor
r Conor Taylor, Physiologist, British Cycling and English Institute of Sport r Will Forbes, Former Senior Performance Analyst, British Cycling and English Institute of Sport r Lauren Delany, Nutritionist, British Cycling and English Institute of Sport
Will Forbes
r Callum Skinner, Rio Olympic Medalist
Lauren Delany
Callum Skinner
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FUTURE PERFORMANCE Supported by
DAY 2
Sponsored by
10.15-11.30 Stress and performance: developing a challenge mindset (debate) In environments like sport and business, success matters. Both collectively, and at an individual level, the response under pressure determines success. In this session we draw on examples from both these high performance environments to outline how you can help yourself and others, maintain clarity of thought and action and view pressure as a challenge. We will explore the subtle physiological nuances that indicate whether a person is challenged or threatened under pressure, how an effective culture can help colleagues and team-members change these responses, and more broadly how we can retain experience and share expertise around effective performance in an organisation.
Professor Marc Jones
Chair: Professor Marc Jones, Professor of Stress and Emotion, Staffordshire University r Understanding how people respond psychologically and physically under stress in high-performance teams in sport and business Professor Marc Jones, Professor of Stress and Emotion, Staffordshire University r Positive psychology and its application to sport and business: maximising well-being and performance Dr Paul McCarthy, Psychology Lecturer, Glasgow Caledonian University and Resident Sport Psychologist, St Andrews Links Golf Academy
Dr Paul McCarthy
Dr Steve Suckling
r Translating experience to expertise Dr Steve Suckling, Decision Making Researcher r The athlete’s perspective Hannah Macleod, Rio Olympic Gold Medalist, England Hockey
Hannah Macleod
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FUTURE PERFORMANCE
DAY 2
11.45-13.00 Data, intelligence and insight: supporting athletic success
Chris White
Data and intelligence are vital in supporting athletic successes. This seminar will explore data and intelligence and how it can be used to inform processes and support effective decision-making in a high performance environment. The session will also examine the opportunities presented by intelligence relating this to injury prevention, health and fitness, optimizing recovery and performance analysis, and how information can be used in practice to gain competitive advantage. Chair: Chris White, Head of Performance Analysis, English Institute of Sport
Duncan Locke
r How to use information and data to gain competitive advantage Chris White, Head of Performance Analysis, English Institute of Sport r Maximising the impact of data to improve performance: integration, context and visualisation Duncan Locke, Senior Performance Analyst, PGIR
David Gallimore
r An intelligence driven approach to athlete health David Gallimore, Sport Intelligence Manager, English Institute of Sport r Using technology to understand the athlete’s response to training and competition Professor Craig Twist, Professor of Applied Sports Physiology, University of Chester
Professor Craig Twist
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FUTURE PERFORMANCE
DAY 2
13.15-14.30 Tools and techniques for effective rehabilitation Professional sports rely on the athlete´s health and the protection against re-injury. General performance tests and rehabilitation tools are implemented in most sports nowadays. In this session experts will share the latest thinking, methodologies and technologies for effective rehabilitation and peak performance. Dr Bjoern Zimmermann
Chair: Harry Brar, Managing Director, HaB International r New concepts for “return to sport” and performance testing – the Speedlab Dr Bjoern Zimmermann, Application Specialist, h/p/cosmos sports & medical gmbh r Cold Therapy: theory, practice and demonstration Colin Edgar, Founder & Managing Director, CET CryoSpas
Colin Edgar
r Enhancing performance by improving breathing technique and respiratory muscle strength in a time and cost efficient way Duncan Kerr, Sales Manager and Product Specialist, POWERbreathe
Duncan Kerr
14.45-16.00 Duty of care In the drive to win medals we have a duty of care to athletes and those who support them. Following an industry review into Duty of Care and reviews of governance and best practice this seminar will examine how industry can provide the right skills and resources for athletes to thrive, and what a ‘duty of care’ culture actually looks like and what systems and approaches are required to help athletes physical and mental wellbeing, allowing them to compete successfully and then transition effectively into a life after sport.
Leon Lloyd
Chair: Leon Lloyd, Director, Switch the Play and former international rugby union player r Supporting a transition to life after sport Leon Lloyd, Director, Switch the Play and former international rugby union player
Sarah Cecil
r Mental Health - The EIS approach Sarah Cecil, Sport Psychologist, English Institute of Sport
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THE BUSINESS OF PHYSICAL ACTIVITY Supported by
DAY 1
Sponsored by
10.00-11.00 The changing shape of the physical activity industry
David Minton
This seminar will explore the latest trends in sport and physical activity industry, focusing on how industry is responding to the changing needs and requirements of those seeking physical activity opportunities. What are the latest consumer trends, from premium to budget gyms, to diversification into bespoke ‘boutique’ offerings, to innovative partnerships, to wearable technologies through to the rise of mass participation and challenge style events. How is the industry changing shape and evolving? How is the market segmenting? What is the new competition? What does this mean for operators? And how can industry evolve and adapt? Chair: David Minton, Managing Director, Leisure DB
Michelle Dand
r Changing shape of the industry David Minton, Managing Director, Leisure DB Responding panel: r Michelle Dand, Group Health and Fitness Manger, David Lloyd
Lara Morgan
r Lara Morgan, dryrobe, Scentered, KitBrix, activbod r Anna Gudmundson, Chief Executive, Kin Wellness Anna Gudmundson
r Brian Schuring, Co-Founder and Strategic Adviser, Heartcore and Founder, Rebicon Ventures r Mat Bell, Commercial Director, EMEA, Tough Mudder
Brian Schuring
Mat Bell
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THE BUSINESS OF PHYSICAL ACTIVITY
DAY 1
11.15-12.30 Maximising aquatics revenues – increasing usage and managing costs Swimming is the most popular participation sport, with over 2.5 million adults swimming weekly, yet swimming pools across the nation are not being used to their full potential. Pools are expensive to maintain, manage, staff and program, therefore optimising pool usage and cost saving strategies are vital. This seminar will explore how to successfully implement and market innovative aquatics programming for a range of users and provide a great experience for swimmers, while examining maintenance strategies and cost savings.
Damian Stevenson
Chair: Damian Stevenson, Head of Insight, Swim England (formerly Amateur Swimming Association) r Using insights to understand what customers want Damian Stevenson, Head of Insight, Swim England (formerly Amateur Swimming Association) r Optimising pool usage across 42 pools – innovative programming, marketing and customer experience Alyson Zell, Aquatic Business Manager, Freedom Leisure
Alyson Zell
Martin Symcox
r Drown prevention strategies and the latest technologies Martin Symcox, Chief Executive, IQL, Royal Life Saving Society Robin McGloughlin, Director, Poolview Helen Meckiffe, Contract Manager, Places for People r Effective maintenance strategies – planned maintenance, energy management and staff training Nicole O’Callaghan, Director, JC Leisure
Robin McGloughlin
Helen Meckiffe
Nicole O’Callaghan
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THE BUSINESS OF PHYSICAL ACTIVITY
DAY 1
12.45-14.00 Understanding and managing data
Rory McGown
Georgia Dowdeswell
Alex Burrows
Advances in digital and wearable technology have led to increasingly data intensive delivery of services and a greater understanding of customer preferences and behaviours. Data allows us to communicate with customers effectively and support their activity. The seminar will explore how to extract the maximum value from digital data and what it tells us about customers, whilst examining the opportunities for pooling and sharing data; and will provide practical insights into current and pending legalities and best practice for storing and handling data and the implications of the new EU General Data Protection Regulation which comes into force in 2018. Chair: Rory McGown, Founder and Managing Director, GYmetrix r Logging and tracking activity within the gym to inform investment decisions and promote customer satisfaction Rory McGown, Founder and Managing Director, GYmetrix r Using data to evaluate the success of physical activity intervention programmes Georgia Dowdeswell, Senior Product Design Team Leader, Gladstone r What we can learn from 250 million visits – the DataHub Alex Burrows, Director, 4 global
Nick White
r Data storage, security and protection and the implications of the new EU data protection regulations Nick White, Sports Lawyer, Couchmans and SportsDataProtection.com
14.15-15.30 Identifying cost savings and maximising revenues This seminar will explore how to maximise estates and assets to deliver what customers want; examining where the best returns on investment lie and where cost savings can be made. Chair: Matthew Robinson, Operations Director – Active Leisure and Retail, Lifetime Training Matthew Robinson
Susie Marriott
r Successfully managing new and existing gym assets maintenance and capital investment strategies – how to sweat your assets Susie Marriott, Commercial Director, ServiceSport r Programming - getting people into all activity areas of facilities Paul Brivio, Head of Active Communities, Quest r Energy management– strategies to reduce the cost of heating and lighting Jez Whitling, Head of Business Development, Pure World Energy
Paul Brivio
r How to make the apprenticeship levy work for you – implications and mitigation Matthew Robinson, Operations Director – Active Leisure and Retail, Lifetime Training
Jez Whitling 88 ELEVATE 2017 EVENT GUIDE
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THE BUSINESS OF PHYSICAL ACTIVITY
DAY 1
15.45-17.00 Exploring new markets: wellness According to The Global Wellness Institute the worldwide wellness industry is valued at over $3.4 trillion. Wellness is a result of making positive choices and changes in order to reach an optimal, holistic and balanced state of health and wellbeing. Wellness is multi-dimensional encompassing lifestyle, mental, physical, social and spiritual factors. In this context we will examine how the physical activity industry can optimise health and prevention. This seminar will explore the interconnections between the dimensions of wellness; linking of preventative and curative healthcare, and fitness offerings to enable people to take more accountability for their own health and wellbeing; and how the physical activity industry can provide better nutritional and emotional wellbeing support offering a holistic “lifestyle” approach.
Dr Davina Deniszyzyc
Chair: Dr Davina Deniszczyc, Charity and Market Development Director, Nuffield Health
Dr Glenys Jones
r Nutrition’s role in cognitive health and wellness and understanding where to seek advice and support Dr Glenys Jones, Communications Manager & Project Research Lead, Association for Nutrition Jenna Quinn, Education Quality Assurance Manager, Association for Nutrition
Jenna Quinn
r Supporting active ageing and wellbeing Steve Wright, Director, Life Fitness r How technology can support wellbeing in a corporate setting Anna Gudmunson, Chief Executive, Kin Wellness
Steve Wright
r Nuffield Health’s ambition to be the UK’s leading health and wellbeing provider Dr Davina Deniszczyc, Charity and Market Development Director, Nuffield Health
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THE BUSINESS OF PHYSICAL ACTIVITY Supported by
DAY 2
Sponsored by
10.15-11.30 Maximising digital strategies
Jamie Ward
Children and young people are growing up in an age where physical activity is an aspirational, normalised part of youth culture, while in an ageing society, more and more people are looking at how they can stay healthy in later life. At the same time the way we consume information and communicate is increasingly digitised. In this context how can organisations offering physical activity/ fitness services communicate innovatively and effectively with these different demographic groups, what are the best communication channels and how can we maximize digital strategies, and how can organisations build brands via digital channels. Chair: Jamie Ward, CEO and Founder, PayAsUGym
Mark Lund
r The changing nature of accessing and engaging with customers in a digital world Jamie Ward, CEO and Founder, PayAsUGym r Insights from national behaviour change campaigns Mark Lund, Group Chief Executive, McCann
Simon Burton
r How to deliver innovative digital campaigns and build a brand through digital channels Simon Burton, Co-Founder, World Street Soccer Championships
11.45-13.00 Physical activity and public health What is the role of the physical activity provider in improving public health and wellbeing, what does government strategy and devolution mean for the fitness industry, and how do local public health services function and how are they funded and where are the opportunities? Dr Andrew Furber
Chair: Dr Andrew Furber, President, The Association of Directors of Public Health r How public health works at a local level Dr Andrew Furber, President, The Association of Directors of Public Health
Mark Allman
r Repositioning physical activity and driving cultural change at a local level - challenges and opportunities Mark Allman, Chair, Chief Cultural and Leisure Officers Association and Head of Sport and Active Recreation, Leeds City Council r Understanding the opportunities presented by the Childhood obesity strategy Professor Paul Gately, Professor of Exercise and Obesity, Leeds Beckett University
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SEMINAR GUIDE
THE BUSINESS OF PHYSICAL ACTIVITY
DAY 2
13.15-14.30 Using digital technology to enhance customer experience Health and fitness operators must redefine their boundaries and embrace innovation if they are to survive and thrive in an increasingly competitive sector. Digital is growing the market by helping people experience fitness in different ways. To meet the needs of each individual, businesses must listen to the consumer, and tailor products and enhance services through technology. Brands that survive will embrace technology and innovate their products and services creating new and compelling customer experiences, which respond to changing consumer demands.
Jochen Michaelis
Chair: Jochen Michaelis, Managing Director, eGym r The customer experience in a connected gym Jochen Michaelis, Managing Director, eGym
Martin Franklin
r Increasing motivation by Immersive virtual experiences Martin Franklin, Chief Executive, Les Mills r Digital driven approaches to CRM Ben Beevers, Associate Director, Everyone Active
Ben Beevers
r How apps enhance customer experience and future opportunities Mark Hutcheon, Former European Head of Corporate Communications, Samsung Mark Hutcheon
14.45-16.00 Big brands and partnership working The influence and reach of trusted brands offers an opportunity to get more people more active. This seminar will explore how the physical activity sector can successfully collaborate with brands to deliver effective, responsible and well targeted programmes; the role of consumer brands in supporting increased participation; how new and innovative approaches and partnerships operate to support and develop local, regional and national campaigns and providing an insight into the opportunities for diversification whilst exploring the business case for a partnership approach.
Dr Joe Piggin
Chair: Dr Joe Piggin, Senior Lecturer in Sport Policy and Management, Programme Director, MSc Sport Management, School of Sport, Exercise and Health Sciences, Loughborough University r The relationship between the big brand and physical activity promotion Dr Joe Piggin, Senior Lecturer in Sport Policy and Management, Programme Director, MSc Sport Management, School of Sport, Exercise and Health Sciences, Loughborough University
Steve Allen
r The business case for creating effective partnerships with big brands Steve Allen, Commercial Director, Pure Gym and Claire Higgins, Lucozade Sport
Claire Higgins
r Premiere League driving the physical activity agenda Nick Perchard, Head of Community, Premier League r No pain, no gain – the challenges and opportunities of working in partnership Alex Davis, Head of Prevention, Tesco National Charity Partnership and Matthew McKee, Prevention Programme Manager - Physical Activity, Tesco National Charity Partnership
Nick Perchard
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EXHIBITOR GUIDE
360 Imagery
151
to help you deliver great PE throughout the year.
57 Main Street, Barton under Needwood, Staffordshire,
Some schools used them for ‘wake up, shake
DE13 8AB, UK
up’ sessions during Breakfast Club or for fun
Tel: 0845 872 6442
during After School Clubs, which added an extra
Email: stuart@360imagery.co.uk
dimension to their use that we hadn’t thought
Website: www.360imagery.co.uk
of. The mats are contained in large zip up bags that have two handles so that the children can
360 Imagery is one of the UK’s leading trusted
contribute to tidying up and looking after them.
virtual tour, VR & AR providers, creating bespoke, high-definition virtual tours & immersive experiences since 2006. We’re trusted by some of the most well-known companies and brands in the country.
Active IQ SP1 Westminster House The Anderson Centre, Ermine
Action Mats
NI6
Business Park, 9 Spitfire Close, Huntingdon, PE29 6XY, UK
Unit 6, Shefford Mill, Stanford Road, Shefford,
Tel: 0845 688 1278
Bedfordshire SG17 5NR, UK
Email: businessdevelopment@activeiq.co.uk
Tel: 01462816907
Website: www.activeiq.co.uk
Email: jonathan@actionmats.co.uk Website: www.actionmats.co.uk
Active IQ is the UK’s leading awarding organisation for the active leisure sector,
Action Mats was developed in response to PE
designing qualifications that support clearly
practitioners looking for a combination of exercise
defined career pathways. We provide the highest
and play. We came up with the idea that ‘Action
quality resources, including e-learning and free
Matt’, our stick man character, would show
electronic lecture packs for all our qualifications,
children of any age and any language ability, how
which enables training providers to deliver a
to do exercises on a bright and attractive activity
positive learning experience. We offer a wide
zone. The activity zone would be a defined space
range of accredited qualifications including
that would attract children to use it. Action Matt
RQF Levels 1-5, equipping learners with the
is clearly understood and what’s more, enduringly
knowledge, skills and competence they need to
appealing. Each lesson is fun and with ideas for
kick-start their careers or enhance and progress
expanding the uses with home zone mats, the
them within the active leisure sector. Active
range is far more than a simple circuit training aid.
IQ leads the way with dynamic fit-for-purpose
They provided the tools for fitness and for fun.
qualifications that will ensure progression to
We have turned all those ideas into lesson plans
employment and/or higher education.
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All Right Now
242
The Long Barn, Manor Farm Business Park Appletree Road, Chipping Warden, Banbury, Oxfordshire, OX17 1LH, UK Website: www.allrightnow.co.uk
Alliance Leisure
Sponsor
24 Angel Crescent, Bridgwater, Somerset, TA6 3EW, UK Tel: 01278 444944
All Right Now Ltd are specialist providers
Email: admin@allianceleisure.co.uk
of identification, admission and self-service
Website: www.allianceleisure.co.uk
information systems for the Leisure, Managed
Alliance Leisure provide a unique solution to
Local Authority and Education sectors with over
Local Authorities and Trusts wishing to develop
15 years’ experience. We pride ourselves on
quality leisure facilities with or without the need
providing innovative end-to-end solutions that
for capital expenditure, and supporting the
fulfill your requirements, meet your budget and
business to deliver real results with the aid of our
match your expectations. In discussion and
Client Support, Marketing and Training Academy
consultation with you and your team, we are
solutions. APSE and UKActive award finalists
able to fully understand your needs so we can
for their Design, Build, Fund and Partnership
take you from the ideas and planning stage,
service, Alliance have delivered over 100 projects
right through to installation and implementation.
with an investment into UK leisure of more than
Together with our consultants’ in-depth
£60million. Bringing innovation to the traditional
knowledge and by sourcing our products from the
leisure market including Spa, Bowling, High
most experienced and reputable manufacturers
Ropes, Extreme and Adventure Climbing,
we can provide the most appropriate and cost-
Alliance case studies show how they have
effective solutions. In addition, our aftersales
transformed facilities, bringing significant added
service incorporates a UK wide network of
value in respect of affordability, cost certainty, risk
engineers to provide next day on site support
reduction and speed of delivery. To find out more
and maintenance contracts for continued peace
please visit www.allianceleisure.co.uk or contact
of mind. Our extensive range includes: Access
us on 01278 444944.
Control Systems (including biometric and secure RFID) Turnstiles Wireless electronic locks Selfservice touchscreen kiosks (manufactured by All Right Now in the UK) Membership cards of all types (PVC, wristbands, silicon, MiFare)
Aquamat Ltd
AA3
B4 Phoenix Trading Estate, London Road, Thrupp Gloucestershire, GL5 2BX, UK
including multiple technologies on the same card
Tel: 01453884411
Smartcard and plastic card printers Maintenance
Email: dick@aquamatcovers.co.uk
contracts for turnstiles, kiosks, card printers and
Website: www.publicpoolcovers.co.uk
accessories. Aquamat have over 50 years’ experience in making Swimming pool covers and will be exhibiting their latest range of Commercial
ELEVATEARENA.COM 93
EXHIBITOR GUIDE
Swimming Pool Covers and Rollers, come and
By registering your vacancy with Babcock we
visit us on stand AA3 and find out the savings
will place the details, free of charge, on various
that can be made by using a Swimming Pool
websites including the national apprenticeships
Cover. If you have a cover that needs replacement
website. To find out more about our services go
or repair or your roller is not working or needs
to www.babcockinternational.com/activeleisure
service or inspection? Aquamat have a fleet of
or if you want to place a vacancy with us click the
engineers to service and repair your existing pool
link here www.babcockinternational.com/recruit.
covers, a repair will cost a fraction of what you will save in just one year. Or contact us on 01453 884411 or sales@aquamatcovers.co.uk.
Babcock International Group SP8
BASES
65 Scarisbrick New Road, Southport, PR8 6LF, UK
BASES stands for the British Association of Sport and
Tel: 0800 731 8199
Exercise Sciences. BASES is the professional body
Email: training@babcockinternational.com
for sport and exercise sciences in the UK. Sport and
Website: /www.babcockinternational.com/training
Exercise Science is the application of scientific principles
Babcock International Group is one of the largest
to the promotion, maintenance and enhancement of sport
providers of work-based training in the UK
and exercise related behaviours.
Supporter
delivering high quality training within the Active Leisure industry. Our range of apprenticeships and short courses is suitable for a huge variety
BeaverFit
of professions from activity leaders to centre
Old Mill Farm, Walkmills, Church Stretton, Shropshire,
managers, gym instructors to personal trainers
SY6 6NJ, UK
and everything in between. Looking for job? Make
Tel: 07403180179
your first move towards a rewarding career in
Email: sam@beaverfit.com
Active Leisure and check out our apprenticeship
Website: www.beaverfiteu.com
vacancies in your area by going to: www.
BeaverFit is an international institution of
babcockinternational.com/jobsearch. If you
world class training equipment. We design,
want to be kept up to date with any vacancies
manufacture, and distribute Functional Training
in your area you can complete the online form to
Equipment along with professional education
register. Employers We offer two main services:
specific for strength and endurance development
− Apprenticeships for existing employees: flexible
in all athletes. Founded by Tom Beaver in 2010
on-the-job training which leads to nationally
out of a challenge by the British Military, BeaverFit
recognised qualifications. These programmes
has developed a unique appreciation in providing
help to enhance existing skills through a
training equipment that is original in design and
combination of training and assessment. −
manufacture.
Apprentice Recruitment Service: designed to help you find the right apprentice for your business.
94 ELEVATE 2017 EVENT GUIDE
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BLK BOX Fitness
35
Bodystat Limited
F5
Unit 6, Oakbank, Channel Commercial Park
Ballakaap, Ballafletcher Road, Cronbourne
Queens Road, Titanic Quarter, Belfast BT3 9DT
Douglas, Isle of Man IM4 4QJ
Tel: 02895 215 000
Tel: 01624-629571
Website: www.blkboxfitness.com
Email: info@bodystat.com Website: www.bodystat.com
Blk Box Fitness specialise in creating intelligent fitness systems tailored to meet the individual
BODYSTAT a leader of bio-impedance systems
needs of each client, brand and business model
measuring muscle, fat and water levels. Regular
alike. Designed & manufactured in the UK,
monitoring of body composition is easy to carry
we are one of few able to provide complete
out using the Bodystat 1500 hand-held portable
turnkey fitness solutions suitable for the Sports
unit. Many of our customers use Bodystat as
Performance market.
a valuable revenue earner or alternatively as a
Blu Leisure
150
Alderman’s Lodge, Heath Lane, Aspley Heath Bedfordshire MK17 8TN, UK
promotional tool, providing a value-added service. With our optional Windows software program and thermal printer, the system provides the facilities needed to offer a comprehensive service.
Tel: 01908 582525 Email: vicki@bluleisure.co.uk Website: www.bluleisure.co.uk
Blu Leisure Ltd was established in 2004 and
((BOUNCE))
235
Email: bounce@bouncefitbody.com Website: www.bouncefitbody.com
has a wealth of experience supplying the Leisure industry. We design, manufacture &
((BOUNCE))™ is a fun, friendly & fierce group
stock retail and uniform products . This enables
fitness company on mini trampolines. Formally
us to give our clients the very best prices and
known as rebounding, NASA called it the
exemplary customer service which our long term
“most efficient, effective exercise yet devised by
relationships with our customers is proof of this.
man.” But wait till you see what they’ve done
Our relationships include Bannatyne Group Ltd,
to the workout now… Putting a fresh spin on
SLM Ltd, Freedom Leisure, PFP Leisure to name
traditional rebounding, their unique dance-based
a few. We have 5 main areas of business:- 1.
choreography sets ((BOUNCE)) apart. Kimberlee
Uniform design, manufacture and fulfilment 2. Blu
Perry started ((BOUNCE))™ just over two years
Fit and Swim retail range. 3. Bespoke ranges of
ago with eight trampolines in one small studio.
leisure products for Retail & Spa. 4. Incentive and
Combining her extensive dance background with
Promotional goods including starter gym packs,
her exercise to music qualifications, Kimberlee
referral gifts etc 5. Support services, including
wanted to create a class that was primarily
online ordering and fulfilment. Retail display
about having fun while staying active. “Plus, you
design & training. Marketing and Promotions.
can’t take yourself too seriously whilst jumping on a trampoline.” Now with over 70 studios,
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115 instructors and 20,000 spaces booked per
Cap2 Solutions
210
month, ((BOUNCE))™ is rapidly expanding across
Hithercroft Road, Wallingford, Oxfordshire, OX10 9BT, UK
the UK, and international studios are set to open
Website: www.cap2.co.uk
in Australia and New Zealand later this year. We are Cap2 Solutions, the happy people behind
BriefYourMarket.com
TW4
Wayne Cross, Brindley House, Outrams Wharf, Little
the helpful software; CoursePro. CoursePro is the market leading software used by thousands of sports clubs worldwide. From humble beginnings
Eaton, Derbyshire DE21 5EL, UK
in the back office of a swimming pool, Cap2
Tel: 0344 800 84 24
has grown to now encompass nearly 3 million
Email: sales@briefyourmarket.co.uk
members enrolled on the CoursePro system.
Website: www.briefyourmarket.com
The revolutionary tool is transforming the way sports courses are run, improving administration,
BriefYourMarket.com provides leisure
bookings, scheduling, communication and
professionals with a truly all-in-one marketing
customer engagement throughout more than 30
platform. We combine automated marketing with
sports and activities.
a comprehensive range of innovative e-marketing and print communication features that facilitate the delivery of professional communications to a business’ customer base. We enable businesses to maximise the value of their database by offering multiple customer touch-point opportunities,
Cardiac Science
F9
Unit 2, Rugby Park, Heaton Mersey Industrial Estate, Battersea Road, Stockport, Cheshire SK4 3EB, UK Website: www.cardiacscience.co.uk
whilst also helping them to develop a better understanding of individual customer behaviour.
Cardiac Science extends lives by providing the
100s of businesses trust BriefYourMarket.com to
public and healthcare professionals with life-
help them boost member engagement, increase
saving devices. We are committed to eliminating
average member value, win back lost members,
needless delays between sudden cardiac arrest
unlock additional revenue streams and increase
(SCA) and life-saving defibrillation by ensuring
member satisfaction. Talk to our team about our
automated external defibrillators (AED)s are
cost-effective solution today… Book your free
accessible and simple to use. Our innovative,
consultation with our experts by visiting stand 261.
patented Powerheart AEDs provide assistance to SCA victims in all walks of life.
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Clubbercise
GE4
2 Queen Caroline Street, London W6 9DX, UK
cCLOA
Supporter
Brightspace, 160 Hadleigh Road, Ipswich, Suffolk
Tel: 020 7183 2718 Email: team@clubbercise.com Website: www.clubbercise.com
IP2 0HH, UK Tel: 01473 345385
Clubbercise - simple, fun dance fitness routines
Email: info@cloa.org.uk
using glow sticks to club anthems from 90′s
Website: www.cloa.org.uk
classics to the latest chart hits taught in a darkened room with disco lights. Because of the
The Chief Cultural & Leisure Officers Association
high and low impact options Clubbercise dance
(cCLOA) represents senior strategic leaders
fitness classes are great if you’re a beginner or if
managing public sector cultural, tourism and
you’re already a fitness freak!
sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors.
Concept2
PP3
3 Central Court, Finch Close, Lenton Lane Industrial Estate, Nottingham, NG7 2NN, UK Tel: 0115 9340140 Email: info@concept2.co.uk Website: www.concept2.co.uk
CIMSPA
Concept2 have been making innovative products
Lead Supporter
Website: www.cimspa.co.uk
since 1976. As well as the Concept2 Indoor Rower, the world’s best-selling rowing machine, we also make the Concept2 SkiErg, a cross-
Launched in 2011, CIMSPA is the professional
country ski trainer. When you choose Concept2,
development body for the UK’s sport and physical
you invest in a legacy of excellence.
activity sector. CIMSPA has been awarded chartered status by the Privy Council, which came into effect at the start of January 2012. CIMSPA provides leadership, support and empowerment for professionals working in sport and physical activity and a single unified voice for the sector.
ELEVATEARENA.COM 97
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medical use for many different applications
Core Health & Fitness
20
Unit 4, The Gateway Centre, Coronation Road, Cressex
like: Hospital, Clinics, Primary Care, University & Education in Human Physiology, Clinical Nutrition, Commercial Weight Management,
Business Park, High Wycombe, Buckinghamshire HP12
Human Performance Centers, Sport Institutions
3SU, UK
and Health Club Industry. COSMED main brands
Tel: 01494 688260
include: BOD POD, PEA POD, K4b2, Fitmate,
Email: uksales@corehandf.com
Quark, Pony FX, microQuark, Spiropalm,
Website: www.corehealthandfitness.com
Omnia. COSMED Headquarters are located in the province of Rome, Italy. COSMED has
When you set out to build something, the finished
subsidiaries in Germany, France, UK, Switzerland,
product is only as strong as its foundation. So
USA, China and Australia, and distributes its
when Core Health & Fitness brought together
products internationally through a constantly
fitness brands from all corners of the industry,
growing distributor network covering more than
we settled for nothing but the best. Star Trac.
70 countries.
StairMaster. Nautilus. Schwinn. Four iconic brands that pioneered entire categories, and
Cranlea Human Performance 10
whose machines are still the ones members ask for by name. Today, we’re committed to continuing the tradition that started decades ago
The Sandpits, Acacia Road, Bournville, Birmingham, B30 2AH, UK
— and that’s greatness you can feel good about
Tel: 0121 472 0361
building on. BUILD ON GREATNESS.
Email: david@cranlea.co.uk
COSMED
- The Metabolic Company
PP1
Website: www.cranlea.co.uk
Celebrating over 50 years of business, Cranlea
The Ferry Point , Ferry Lane, Shepperton, TW17 9LQ, UK
Human Performance are proud to work with some
Tel: +44 07850 223295
of the finest manufacturers in the World. Not only
Email: lukeh@cosmed.com
have we worked with Woodway treadmills for over
Website: www.cosmed.com
25 years, we also have long standing relationships with industry leaders such as Cortex Biophysik
Founded in 1980, COSMED is a privately owned
GmbH, Lode B.V. and Seca Measuring Systems.
company manufacturing Cardio Pulmonary and
With a strong background in providing the very
Metabolic Diagnostic Equipment. COSMED
best products being widely used in UK Sports
products include a full range of Spirometers,
Science and Elite Performance Centres, we have
Pulmonary Function, Body Composition,
now bought this experience into the UK Health
Indirect Calorimetry and Cardio Pulmonary
and Fitness industry. We are very excited to be
Exercise systems, including Electrocardiographs,
working with ELEVATE and look forward to what
Ergometers and Assessment Software. COSMED
will be a fantastic couple of days.
solutions are aimed for either professional or
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Debit Finance Collections
TW9
16 Davy Avenue, Knowlhill, Milton Keynes, MK5 8PL, UK Tel: 01908 422 000 Email: ivan.stevenson@debitfinance.co.uk Website: www.debitfinance.co.uk
180
eGym 2nd Floor Medius House, 2 Sheraton Street, London W1F 8BH, UK
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. We do more
Tel: 0203 701 4267 Email: sales@egym.co.uk Website: www.egym.co.uk/business
than simply collect your subscriptions, we pride
eGym is a leading provider of cutting-edge
ourselves on our ability to deliver an outstanding
concepts for the organisation of training zones in
service and fantastic value for money. Having
fitness studios and health associated institutions,
worked extensively within the leisure industry,
e.g. physiotherapeutic practices. Our high-tech
we can say that our input has been paramount
fitness equipment and software provides the
in helping a large number of leisure providers
whole infrastructure for the digital value creation:
continually grow. Our desire to incorporate the
‘intelligent’ all-electronic strength-machines
latest technology into each and every aspect of
and CRM-software for a connected training
our business means that we can proudly provide
zone. The eGym Trainer App allows for efficient
unprecedented customer service, along with
and individual care of the members. Due to
total transparency. The result is clear pricing
the connectivity of more and more equipment,
and no hidden extras. With DFC you can expect
even from other providers, the training zone is
more billing, greater credit control and increased
expanding continuously. The eGym Fitness App
compliance. Our in-depth reporting and analytics
allows a strong interaction between trainer and
will give you an insight into your best paying
member regardless of location – for the optimal
members, alongside opportunities for improved
care and training plan.
collection rates. Our team removes the stress of collecting payments so you can spend more time adapting your membership rates and facility usage in a way that suits your business model - with the information we give you. At DFC, we
EKF Diagnostics
PP6-PP10
c/o HaB Direct, Northfield Road, Southam, CV47 0FG, UK Tel: 01926 816100
do more. Above all, we will always go out of our
Email: enquiries@habdirect.co.uk
way to deliver on our promises. Our mission is
Website: www.habdirect.co.uk
to help you improve your relationships with your customers so that they stay longer. You can
EKF Diagnostics is a global medical diagnostics
leave us to collect your Direct Debits, while you
business with a long history in point-of-care
concentrate on running – and growing - your
testing and central laboratory manufacturing.
business.
Their products have a hard-earned reputation for ease of use, reliability and accuracy. HaB Direct have a long-standing relationship with
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EKF-Diagnostics, dating back over 15-years.
England Athletics
Supporter
Within the UK Sport Science marketplace, Biosen C-Line blood glucose and lactate analysers have
England Athletics was formed as a result of
long been the ‘go-to’ product for professionals
the Foster Review into the governance of
involved in laboratory testing, with many leading
Athletics in England in 2005. England Athletics
customers utilising the high-accuracy, easy-to-use
has made significant progress in key areas of
devices daily within professional sport, research
work, providing consistent local services to
and teaching environments. Lactate Scout+ is
deliver our national strategy to meet the needs
a simple to use hand-held point of care lactate
of our affiliated clubs and members. England
measurement device. Heavily utilised within a
Athletics is proud to work in partnership with its
sport science setting, it is increasingly being
key stakeholders and funders, most noticably
used in a Health and Medical setting as a way
Affiliated Clubs and Registered Athletes, Sport
of highlighting the early onset of Sepsis or foetal
England, UK Athletics and key sponsors.
distress during childbirth. EKF Diagnostics offer the largest range of haemoglobin and haematocrit analysers on the market (Hemo-Control, DiaSpect Tm, UltraCrit Plus), providing physicians and specialists a choice of product with different
English Institute of Sport
Supporter
methodology, measurement speed, connectivity and price options. The aim is to make blood
At the EIS we think of ourselves as the
donation and anaemia screening easier, more
team behind the team, delivering a range of
affordable and more accessible than ever before.
performance-impacting solutions to Olympic and Paralympic sports along with a select number of
EMD UK
Supporter
non-Olympic sports through a nationwide network of expertise and facilities. The EIS strives to be the world’s leading institute of high performance
Welcome to Exercise Move Dance. We’re the
sport. The EIS is a grant funded organisation
national voice for dance fitness participants,
through UK Sport with Olympic and Paralympic
instructors and organisations. Discover what styles
sports engaging with the EIS through their World
are available, search for a class, find out how you
Class Programme funding from UK Sport and
can start teaching and if you teach, discover how
English and professional sports through their Sport
we can support you! We train teachers through
England and/or funding bodies. Since the inception
www.emdacademy.org. Funded by Sport England
of the EIS in 2002, it has worked with sports
to raise participation, EMD NGB is also here to
leading up to and during Olympic and Paralympic
set standards and provide guidance to the EMD
Games, Commonwealth Games and many
sector. Its insight supports the growth of the dance
National, European and World events in sport.
fitness and group exercise market by gathering information to understand Exercise, Movement & Dance with detailed research.
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Escape Fitness
1
Eastwood House, Office Five, The Office Village, Cygnet Park, Hampton, Peterborough PE7 8FD, UK Website: www.escapefitness.com
European Medical Journal
Media Partner
The Escape story begins with Richard Januszek, born in the UK just after World War II to Polish
Website: www.emjreviews.com
parents. An engineer by trade, he had a passion for designing & inventing products & machines
The European Medical Journal (EMJ) is an
with a simple goal of making things better. For
open-access, medical eJournal that provides
many years, he had a belief that he would start
peer-reviewed resources to thousands of medical
a business to bring his ideas to life. He also felt
professionals in Europe. Founded in 2012, as an
that his connections with Poland represented
imprint of the European Medical Group (EMG),
an undiscovered opportunity. When he was 15,
all publications feature editorials from key opinion
Richard’s eldest son, Matthew, was inspired by
leaders, a scientific papers covering a wide
Arnold Schwarzenegger in the movie ‘Pumping
range of therapeutic areas, and concise news
Iron’ & started to lift weights, beginning his
coverage from congresses within the industry.
journey into the world of bodybuilding. For
The European Medical Journal currently publishes
Christmas 1986, Richard bought him a set of red
eJournals across 16 different therapeutic areas,
plastic concrete-filled weights & converted part of
along with a collection of material in its flagship
the family’s garage into the original ‘garage gym’.
eJournal EMJ, the first edition of which debuted
Today at Escape we have many more firsts to
in January 2016. New to January 2017, will be
add to that innovative rotating handle design for
EMJ Innovations, delivering content consisting
dumbbells. We continue to be an industry leader
of pioneering medical technologies, and
a title given to us by our customers who vote by
breakthroughs in medical areas such as human
choosing us when they want the best. To date
genetics, infectology, and precision medicine, to
over 1,000 businesses from over 80 countries
name but a few. Each eJournal is published six
around the world have made that choice. From
weeks after its relevant congress takes place.
small start-ups to some of the industry’s most successful multi-national corporations, all of them looking to Escape for help to improve their businesses. Escape has come a long way since the spare bedroom. But our real excitement is
ExorLive
292
Hovfaret 4, Oslo, Norway Tel: 0208 819 6750
in looking into the future and imagining what is
Email: colin@exorlive.com
possible. The next chapter in the story is blank &
Website: www.exorlive.com
we invite everyone to ‘Escape Your Limits’ and write that chapter with us.
Inspiring people to move again is one of the most important jobs in the world. We are here to help you go a step further in providing the best care for your patients. ExorLive is a digital exercise software
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for creating professional exercise programmes
operations of your gym or health club, enabling
easily. With more than 6000 quality assured
you to focus your efforts on attracting new
exercises, you can discover new exercises and
members and increasing your profits!
inspire your patients in new ways. Since 2003, we have been working hard to help professionals within rehab and fitness reduce time spent on creating exercise programmes and today, we are the market leaders across Scandinavia. Recently, we have also become available in United Kingdom.
Faculty of Sport and Exercise Medicine UK
All of our exercises are filmed in HD-video, making it easier for you to ensure higher quality in the
SP9
Supporter Website: www.fsem.ac.uk
execution of exercises – even when the patient is at home! What’s better, you get access to all
The Faculty of Sport and Exercise Medicine is the
exercises and functions available, such as our
doctors’ organisation in the UK which represents
super-fast search engine and pre-made exercise
and develops the medical specialty of Sport
programmes, without any hidden costs. Driven by
and Exercise Medicine (SEM). The FSEM sets
passion, accelerated by innovation, we want to
standards of excellence in SEM and oversees
show the world how to move.
research, training, curriculum and assessment of SEM doctors. It also engages with the
EZFacility
TW8
Government, other organisations and the wider public on behalf of its members.
1a Huxley Road, Surrey Research Park, Guildford Surrey GU2 7RE, UK Tel: 0203 327 0480 Email: info@ezfacility.co.uk Website: www.ezfacility.co.uk
EZFacility provides web-based scheduling, billing, member management and reporting tools for
Firstbeat Technologies Ltd
TW4
Yliopistonkatu 28 A, Jyväskylä, FI-40100, Finland Tel: +44 (0)7970 708614
any size gym or fitness facility. Manage trainers,
Email: tim.wright@firstbeat.com
instructors, packages, recurring memberships,
Website: www.firstbeat.com
point-of-sale transactions, detailed financial reporting and even give your members web-based
Firstbeat is the leading provider of physiological
access to purchase new packages and schedule
analytics for sports and wellbeing. We transform
sessions. Whether you have a gym with a small
heartbeat data into personalized information
but growing member-base, or a very large health
on exercise, stress and recovery. Hundreds of
club with thousands of members and services,
elite sports teams, wellness professionals, and
EZFacility has the all-in-one management software
millions of consumers worldwide trust Firstbeat to
for you! Our simple, yet highly effective club
enhance performance and wellbeing.
management tools will help you streamline the
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Fit For Sport
Supporter
FitLinks
NI1
With 25 years’ experience, Fit For Sport are the
FitLinks is here to do things differently, to shake
UK’s experts in educating and engaging children
up the recruitment industry. We provide an
and young people through physical activity. We
innovative job board and talent matching service
believe that helping children to enjoy being active
that gets results. Features: Talent Match – Think
from an early age will set them on a journey to a
online dating meets recruitment. Our online
healthy, active life.
platform identifies and matches candidates to your specific criteria Applicant Tracking System
Fitech UK
123
Unit 7, Mountbatten Business Park, Millbrook Road East,
– Streamlining your recruitment processes to save you time and money. From tailored results, shortlists, automated emails,interview
Southampton, SO15 1HY, UK
scheduling and reporting Dedicated Account
Tel: 0118 324 0061
Manager – Whether you’re a multi-national or a
Email: sales@fitech.co.uk
small business you will have your own dedicated
Website: www.fitech.eu
account manager who will be there to ensure you get the best applicants for your position.
Fitech are the leading providers in medical and
Save Save Save: • Save an average 54% time on
wellness tools for health professionals. Our clients
recruitment • See a 63% reduction in time to hire
include the NHS, Leisure Industry, Occupational
• Save between 61-88% on rate card costs.
Health, Health & Wellbeing Companies, Educational Facilities and Uniformed Services. We specialise in several key areas: Health Assessing Software: fitechv6.com Approved Training Medical Equipment Fitness Assessing Equipment Fitechv6.com is a globally endorsed
FitnessCompared
Sponsor
7 School Lane, Hartford Cheshire CW81NP, UK Tel: 07557365669
online health platform delivering clinically and
Email: daniel@fitnesscompared.co.uk
academically endorsed assessment protocols to
Website: www.fitnesscompared.com
health professionals. V6 is designed to enhance and add value to a clinical consultation process,
FitnessCompared is the first and only fitness
occupational health surveillance and fitness
equipment comparison website for the UK
testing. It also provides the subject with a ‘jargon’
market. Millions of us use comparison websites
free health appraisal report with next steps for
every year for getting the best prices on-line,
self-improvement.
so it’s about time that the UK fitness industry had one! The website will feature products from suppliers across 8 categories: Cardio, Strength, Free-Weights, CrossFit, Functional Training, Flooring, Studio Equipment and Indoor Cycles. Buyers select the category, then the equipment
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specifications and quantities of products they
incorporates an advanced measurement platform
want. Click ‘Compare’ and you’ll have the
with a customised user-friendly touch screen
results within seconds. Once buyers have their
and computer interface, which runs MIE’s
first round of prices, they can choose which
unique algorithms. It can be used in conjunction
suppliers they want to negotiate with. This is
with, but does not require specialist instruction.
done anonymously, with multiple suppliers at the
FitQuest measures human performance over
same time and buyers will get the best prices
eight parameters, from which it provides an
within a few minutes based on lead time, stock
overall fitness assessment for an individual. The
availability and price. There are so many benefits
Sports Professional, whether trainer, coach or
to buyers using the website, to save time and
physiotherapist, can also use the data to modify
money even if it’s just to check prices for a future
training programmes in the light of evidence
project. It’s great for suppliers too, as they can
drawn from the FitQuest readings. Now operators
also save time and money and do not engage
can drive member engagement in new ways
directly with a buyer until their order has been
ensuring the gym remains relevant in the new
placed. Best of all, the website is completely free
digital age.
for buyers to use, so register your interest and we will keep you updated with the launch date. www. fitnesscompared.co.uk
FitQuest
Functional Diagnostix
224
Rowlandson House, 289 Ballards Lane, London
285
N12 8NP, UK Tel: +442037500875
MIE Medical Research Ltd, 14 Charter House SQ
Email: info@functionaldx.com
London EC1M 6AX, UK
Website: www.functionaldx.com
Tel: 0207 518 7323 Email: info@miefitquest.com
Comprehensive under the hood performance
Website: www.miefitquest.com
trend analysis and analytics using extensive blood chemistry markers, plotted by extensively
FitQuest provide state of the art solutions for
researched algorithms, provides tailored reports
fitness measurement and tracking which can
for the client and their performance coach or
be used by gym goers to assess their own
trainer.
progress and discuss their goals and training programme more easily with trainers. Our on-line tools move member engagement into a new age for operators. FitQuest accurately
GANTNER Electronics Ltd
F4
16 The Havens, Ransomes Europark, Ipswich Suffolk IP3 9SJ, UK
measures incremental changes in fitness over
Tel: +44 1245 69 75 88
time. Technology from Biomechanical research
Email: info-uk@gantner.com
labs normally only available to elite athletes is
Website: www.gantner.com
available to all gym goers in an easy to use package. The instruments set new standards
GANTNER Electronic is the market and
in human performance measurement. FitQuest
technology leader in contactless access control,
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check-in, electronic wardrobe locking solutions
access locales. The GTI Max Decor range from
and cashless payment applications for the global
Gerflor provides high resistance specialist loose
leisure industry. GANTNER supplies a multi-
lay tiles ideal for heavy traffic applications and
functional system from a single source, from
can be installed over most existing floors with
SMART cards to readers and control devices
minimal sub floor preparation providing a fast
and the hardware solutions for membership
renovation solution. Featuring for the first time this
administration.
year will be Gerflor’s solid maple sports flooring solution through their wholly-owned Connor
Gerflor
2
Wedgnock House, Wedgnock Lane, Warwick
Sports® product range, together with an outdoor flooring offer via their PowerGame® SportCourt® collection.
Warwickshire CV34 5AP, UK Tel: 01926 622600 Email: contractuk@gerflor.com Website: www.gerflor.co.uk
With over 70 years’ experience Gerflor offer a
200
Gladstone
superb range of flooring solutions which combine
Hithercroft Road, Wallingford, Oxfordshire, OX10 9BT, UK
technical and design characteristics for a range
Tel: 01491 201010
of sports and fitness environments. The collection of sports and fitness products produced by
Email: info@gladstonesoftware.co.uk Website: www.gladstonesoftware.co.uk
Gerflor are the ideal solution for several key areas
Gladstone Health & Leisure has been at the
and can include; aerobics and classroom areas,
forefront of leisure management software
personalised training zones, free weights areas,
technology for 35 years. We are the trusted
fitness and cardio vascular spaces, together
software partner for leisure centres, sports
with reception areas and changing rooms. Their
facilities, universities and healthclubs across the
Taraflex® vinyl sports flooring which has been
UK and Ireland. More than 30,000 licensed users
used in many international and local sporting
rely on our membership, bookings, check-in,
events is available in 17 colours and three wood-
security, point of sale and business intelligence
effect designs. Changing rooms can often be
applications everyday. Millions of members also
wet and slippery environments and that’s where
benefit from our products by booking, signing up
Tarasafe™ Ultra H20 from Gerflor is the ideal
for memberships and making payments on the
solution. Intended for traditional barefoot spaces
web, on their smartphones or through self-service
where there are continuous wet areas, Tarasafe™
kiosks twenty-four seven.
Ultra H20 also offers a shod solution. On show this year will be Gerflor’s LVT Creation ranges. Great for a host of reception areas and public
ELEVATEARENA.COM 105
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Gympass UK
305
h/p/cosmos
PP6
65 Westgate Street, London E8 3RL, UK
c/o HaB Direct, Northfield Road, Southam, Warwickshire,
Tel: 0203 868 7759
CV47 0FG, UK
Website: www.gympass.com/uk
Tel: 01926 816100 Email: enquiries@habdirect.co.uk
Gympass provides UK gym groups, independent
Website: www.habdirect.co.uk
gyms and fitness studios exposure to create an entirely new revenue stream by marketing their
Since their establishment in 1988 in Southern
locations and classes to their loyal corporate
Germany, h/p/cosmos® has had a major influence
customer base. Gympass is a digital platform
in sports, athletics, rehabilitation and science
that empowers companies and people to have
through the development and distribution of
a healthier life. They offer corporate customers
new products, software, system solutions and
unlimited and flexible access, with just one pass.
application methodologies. During this time, the
Gympass work with some of the world’s best
Traunstein based company has developed into
companies to prove, with data, that we are helping
the German specialists in manufacturing treadmill
to reduce absenteeism, health insurance costs,
ergometers and systems for fitness, sports, sports
increase employee engagement and wellbeing.
science, sports medicine, athletics, biomechanics, medicine, rehabilitation, performance diagnostics
GymSales Software UK
301
1 Fore St, London, EC2Y 9DT, UK
and scientific research. Many developments and pioneering work from h/p/cosmos® have influenced not only product design and functionality
Tel: 07535868105
but also their usage and methodologies. HaB
Email: jenni@gymsales.net
Direct and h/p/cosmos have a long history
Website: www.gymsales.net
within the UK and Ireland marketplace, with over 400 machines sold. HaB Direct have been the
The smart lead management tool for growing
exclusive UK and Ireland distributor for h/p/cosmos
fitness clubs Give your sales team the tools
treadmills for over 20-years, during which time
they need to capture, nurture and convert
h/p/cosmos machines have become the preferred
new members. GymSales allows you to plan,
high-performance treadmill for many leading UK
implement and monitor a proactive sales strategy
and Ireland universities, research centres and
that’s automated and uniform.Growing your
institutes of sport because of the high accuracy,
member base will be easier than ever before.
great reliability and functionality the machines afford. Come and try the h/p/cosmos treadmill on the HaB Direct stand (PP5 to PP10).
106 ELEVATE 2017 EVENT GUIDE
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HaB Direct
PP10
manage these memberships via our customer
Northfield Road, Southam, Warwickshire CV47 0FG, UK
service centre, dealing directly with your members
Tel: 01926 816100
queries, arrears payments and debt recovery if
Email: enquiries@habdirect.co.uk
required. The fastest growing companies in our
Website: www.habdirect.co.uk
industry work with Harlands for 3 main reasons: 1. To MAXIMISE INCOME ON EACH MEMBERSHIP
Over the past 28-years, HaB Direct has established
SOLD: Harlands will improve your credit control
the reputation of being the UK and Ireland’s market
process to ensure the maximum revenue is
leader for delivering: innovative & best in class:
collected according to your brands specific terms.
performance testing, monitoring and research
2. SLICK ONLINE JOINING: Harlands can build
products that perform. #ProductsThatPerfom HaB
an online joining solution to suit your website and
Direct’s Exclusive brands include: - POWERbreathe
sales process for signups both in and out of the
are World-leading breathing training devices,
club. Our solution will adapt so any device can be
POWERbreathe Altitude Systems (PBAS), h/p/
used for membership signup - Tel/laptop/tablet/
cosmos treadmills continue leading the way
kiosk. 3. REDUCE INTERNAL ADMINISTRATION
in manufacturing high-performance testing &
time/cost and improve your customer service.
rehabilitation treadmills, Zephyr Performance
Harlands deal with all payment processes related
Systems real-time physiological & biomechanical
to Direct Debits. Too many companies are reliant
monitoring, CET CryoSpas market leading ice-
on 1 or 2 key people for their main source of
baths. Other HaB Direct Exclusive brands include:
income - your processes will be more future proof
• EKF Diagnostics (Blood analysis) • Monark
and more flexible with Harlands. Integration with
Exercise (Cycle ergometers) • Marpo Kinetic (Rope
your software provider: Harlands have the ability
training ergometers) • Zebris (biomechanical
to integrate with your software to ensure the
evaluation & rehabilitation) • Lactate Pro 2 (lactate
appropriate synchronization between your internal
measurement) • Tanita (Body composition) •
CRM and payments. NEW: Sales Generator
CryoHuman by Cool2Cure (Recovery).
Our cloud based prospect management tool allows gyms to manage their sales process/
Harlands Group
4
communications better and sell more.
Rockwood House, 9-17 Perrymount Road, Haywards Heath, West Sussex RH16 3TW, UK Tel: 01444 449157 Email: sales@harlandsgroup.co.uk Website: www.harlandsgroup.co.uk
Harlands process the largest amount of leisure memberships in the UK and Euro-zone - over 1.7 million Direct Debits each month. Not only do we process the payments, we can completely
ELEVATEARENA.COM 107
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Health Club Management
Media Partner
Hippo Leisure
65
Unit 18, Estover Road, Plymouth, Devon, PL6 7PY, UK
Portmill House, Portmill Lane, Hitchin,
Tel: 01752 771740
Hertfordshire SG5 1DJ, UK
Email: sales@hippoleisure.com
Tel: +44 (0)1462 471909
Website: www.hippoleisure.com
Email: janwilliams@leisuremedia.com Website: www.healthclubmanagement.co.uk
Hippo Leisure will promote how their interactive
Health Club Management magazine carries
water play equipment supports leisure facilities
the latest news and information about the
with their teaching programmes and encourages
health and fitness market. Our readers are
water confidence and physical activity in
owners, operators, investors and suppliers of
children of all ages and abilities. Hippo design,
all types of health and fitness facilities in the
manufacture and install interactive water features
private, public and trust sectors. Health Club
for pools of all shapes and sizes. Features
Management is supported by a website – www.
can also be installed around the poolside or
healthclubmanagement.com, a weekly e-zine and
suspended over the pool tank to free pools from
a handbook. A digital version of the magazine can
equipment and ensure minimum disruption to
be viewed online each month at www.health-
swimming lessons. Hippo look forward to meeting
club.co.uk/digital, while a free pdf subscription is
you to discuss how their popular teaching
available at www.leisuresubs.com
products including water factories, aquatic themed interactive play panels, and water tables
Healthcare Design & Management
can increase interest in physical activity as well as revenue and visitor numbers.
Media Partner
Tel: 0208 288 1080
HulaFit
Email: leslie@stable-media.co.uk
Flat 1 Park View Apartments, 5-7 Downs Road
Website: www.healthcaredm.co.uk
London, E5 8QJ, UK
GE6
Tel: 07967 670 664
Health Club Management magazine carries
Email: rowan@hulafit.com
the latest news and information about the
Website: www.hulafit.com
health and fitness market. Our readers are owners, operators, investors and suppliers of
Bring your core to the floor with HulaFit and get
all types of health and fitness facilities in the
a seriously fun workout! You bring your hips, we
private, public and trust sectors. Health Club
bring the hoops and together we’ll get some fab
Management is supported by a website – www.
abs! HulaFit are also offering the opportunity to
healthclubmanagement.com, a weekly e-zine and
become a part of this revolutionary fitness system,
a handbook. A digital version of the magazine can
become a franchisee and give your local area the
be viewed online each month at www.health-
chance to get HulaFit!
club.co.uk/digital, while a free pdf subscription is available at www.leisuresubs.com
108 ELEVATE 2017 EVENT GUIDE
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HUR UK
310
personalised exercise programme Through follow
Suite 4, Global House, Moorside, Colchester CO1 2TJ,
up analysis you are able to track progress, which
UK
in turn greatly helps to maintain motivation, and
Tel: 01206 798864
thus client retention InBody technology is not only
Email: nsmith@huruk.co.uk
seen in the fitness industry, but is also widely used
Website: www.huruk.co.uk
in hospitals & universities.
Since 1989, HUR (Helsinki University Research) have been providing age-appropriate pneumatic (air resistance) strength training equipment to the active-ageing, rehabilitation, and the inclusive-
Inner Range Europe Ltd
F8
Units 10 - 11, Theale Lakes Business Park, Moulden Way, Sulhampstead, Reading, Berkshire
wellness markets.
RG7 4GB, UK Tel: +44 (0) 845 470 5000
The Hygiene Company
F1
Cox Green, Church Road, Ramsden Heath
Email: chantel@innerrange.co.uk Website: www.innerrange.com
Essex CM11 1PS, UK
Looking to introduce 24/7 gym access, but
Tel: 01268710209
can’t justify the cost of additional staff during
Email: suzanne@grangeeurope.com
off-peak hours? Integriti solves your challenge.
Website: www.thehygienecompany.com
When your staff go home, Integriti continues to manage member access and building
Innovation Design & Manufacture - Welcome to
security to the highest levels; even turning off/
The World of Wet Wipes Dispenser & Hygiene
on lighting, heating and air-con when your last
wipes, Welcome to the world of improved
member leaves/arrives. When integrated with
compliance to good hygiene practice -
your gym membership system, Integriti reports
GUARANTEED.
on how members use your gym and can also manage locker control, cashless vending and
InBody UK
205
Widdrington House, 35 South Side, Stamfordham, uK
asset tracking. Budget-friendly and easy to use, Integriti offers the flexibility to look after security and building management from your pc, tablet or
Tel: 01661886366
smartTel; allowing you and trusted members of
Email: sales@derwenthealthcare.com
your team, to remain in control of your business,
Website: www.derwenthealthcare.com
even when you’re not there.
InBody is the global leader in the Body Composition Industry with World Class advances in technology The range of Professional Analysers allows you to not only measure body composition very accurately, but then to develop a more
ELEVATEARENA.COM 109
EXHIBITOR GUIDE
Intenza
124
iPro Sport Distribution
240
Tel: 01282 856830
River House, 1 Maidstone Road, Sidcup DA14 5RH, UK
Email: sales@physiquesports.co.uk
Website: www.iprosport.com
Intenza Fitness UK was established in May
iPro Sport offers something others of its kind on
2015 to supply and service this exciting new
the UK market do not - a fructose-free isotonic
brand to the UK market. The vision of Intenza
drink with absolutely no artificial flavours, colours
Fitness UK is to deliver the high quality Intenza
or sweeteners and in three mouth-watering
cardio equipment to the UK market while
flavours. iPro Sport is the official hydration partner
delivering world-class customer service. The
to football teams across the Championship,
business is fully resourced with a logistics team
League One and League Two, as well as teams
in place to professionally project manage the
within rugby, cricket, cycling and running
installation process and a nation-wide team of
associations. Partnerships within sport and
service engineers. To support the operations
continued endorsements from club nutritionists
team, Intenza Fitness UK have invested heavily
and sports performance coaches are testimony to
in a huge stock of spare parts to ensure the
iPro Sport’s ability to deliver great hydration and
service response to customers is second-
aid recovery.
to-none. Intenza Fitness UK is positioned to provide a full package, one-stop shop to its UK customers. Alongside the award winning Intenza cardio equipment, Intenza Fitness UK have also partnered with a number of high quality,
ISEH
Lead Supporter
commercial strength, free-weight and ancillary product companies to ensure every possible
The ISEH’s mission is to be the leading institute of
requirement can be provided to facilities. Intenza
sport, exercise and health in the world, providing
Fitness UK can provide full parts and labour
excellence in elite sports performance, sports
extended warranties with the equipment to
injury prevention and management. The ISEH
ensure complete peace of mind for customers
is one of three locations forming the National
and comprehensive customer marketing
Centre for Sport and Exercise Medicine (NCSEM),
solutions to assist in driving membership sales
a major legacy project of the 2012 London
and retention. With our vast fitness industry
Olympic Games. A £10 million investment by
experience, we can also advise on the perfect
the Department of Health has resulted in a
layout of the equipment, providing both 2D and
dedicated state-of-the-art facility in the centre of
3D gym designs, to perfect the member’s journey
London. The ISEH, which opened in June 2013,
through the facility. Physique Sports are the only
aims to deliver world-class research, teaching,
distributor of Intenza equipment within the UK.
training and clinical expertise in sport and exercise medicine. The ISEH provides excellence
110 ELEVATE 2017 EVENT GUIDE
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in elite sports performance and sports injury prevention and management whilst bridging
140
JP Lennard
the gap between elite sport, amateur sports and exercise prescription, for the improvement of the healthcare of the population. The ISEH
Swift Point, Rugby, Warwickshire CV21 1PX, UK Tel: 01788 544839
is a partnership between the British Olympic
Email: Reiner@jpl.co.uk
Association, the English Institute of Sport, HCA
Website: www.jplennard.com
International, UCL and University College London Hospitals NHS Foundation Trust.
Welcome to JPLennard.com, the specialist company supplying thousands of products direct to commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Schools, Universities,
Jordan Fitness
30
56 Oldmedow Road, Hardwick Industrial Estate, Kings
Hotels and Holiday Parks. In tandem with the highly successful JPL catalogue the website features eleven colour-keyed areas featuring
Lynn, Norfolk PE30 4PP, UK
products for Swimming, Pool Play, Pool Area,
Tel: 01553 763285
Maintenance, Changing Area, Health Suite,
Email: zak.pitt@jordanfitness.co.uk
Fitness, Sports, Playtime, Office/Reception and
Website: www.jordanfitness.com
First Aid, over four thousand carefully selected items including brands from Adidas to Zoggs!
Jordan Fitness are one of the world’s leading specialists in Functional Fitness equipment and education with over 25 years of experience. We pride ourselves on the design, manufacture and
Keiser UK Ltd
110
Unit 3, Hampton Street Industrial Estate, Hampton Street, Tetbury, Gloucestershire GL8 8LD, UK
supply of quality functional equipment in the UK
Tel: 01666 504710
and internationally. We innovate fitness products
Email: sales@keiseruk.com
and educate fitness professionals. Everything
Website: www.keiser.com
we do reflects our passion and encourages
Keiser brings together the science of the human
continuous improvement. As a specialist in
body with the principles of engineering to
Functional Fitness equipment, our range covers
create human-centred machines that elevate
Free Weights, Performance, Studio, Combat,
performance for all who use them. NOT JUST
Flooring and much more. Our Training Academy
BETTER MACHINES, BETTER SCIENCE Keiser
continues to go from strength to strength offering
is always challenging the status quo of fitness
top quality CPD education to more fitness
science by exercising the most powerful muscle:
professionals across Europe and beyond than
the brain. While the competition starts and ends
ever before!
within the limits of a machine, Keiser starts with the potential of the human body and develops smarter technology to unknow the limits of speed, efficiency and safety.
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Legend Club Management Systems
290
Leisure Design & Build
Media Partner
Website: www.leisuredab.co.uk
Marlborough House, York Business Park, York, YO26 6RW, UK
leisure design & build is the exciting magazine
Tel: 01904 520 948
for key stakeholders, specifiers and decision
Email: lyn.cranwell@legendware.co.uk
makers involved in the planning, design and
Website: www.legendware.co.uk
construction of all commercial leisure buildings.
Legend provide the leading software solution for
Published six times a year, each issue is packed
driving improvements in leisure operations. It’s
with topical case studies and comment on key
not just about our amazing software; we deliver
areas of design as well as the most innovative use
savings and revenue gains, helping customers
of materials and technology across all types of
improve their business. Our One System/One
commercial leisure schemes. Covering the many
Solution product fulfils all your business needs,
sectors of the leisure industry, regular themes
in one streamlined turnkey package. Legend
include hotels, spas, leisure centres, sports and
software is intuitive and easy to use. What’s more,
stadia, mixed use schemes, swimming pools,
it is constantly improving with hundreds of new
heritage, museums and attractions. We cover
features in monthly releases and our free upgrades
both the internal and external environment,
process. Our solution includes front desk features,
providing a valuable insight into design and
back office functions, excellent reporting tools and
specification. For more details please contact:
our brilliant online services offer; which along with
Ashley D’Souza on ashley@stable-media.co.uk or
other functionality, will give your business an edge
0208 288 1080. www.leisuredab.co.uk.
over your competitors. We look after facilities of all sizes, from small clubs and gyms, to major public
Leisure Media
leisure and sports complexes. Legend customer
222
Media Partner
service is second to none and we offer a 24/7 help
Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK
desk manned by our friendly staff. All of our teams
Tel: 01462 431385
adhere to ISO9001 quality management processes
Email: lizterry@leisuremedia.com
and ensure that the transition from your legacy
Website: www.leisuremedia.com
system is easy, painless and with no down time. Our ISO27001 information security accreditation means that your data is maintained to the highest security standards. We take pride in what we do and love that nearly 80% of our new customers are
Leisure Opportunities
Media Partner
Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK Tel: 01462 471747
referrals from current customers. Please come and
Email: theteam@leisuremedia.com
visit us at stand 290.
Website: www.leisureopportunities.co.uk
Leisure Opportunities is the leading daily jobs and news service for the industry. The Leisure Opportunities’ team posts new job vacancies
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from across the industry live throughout the day, while the live news feed covers 27 markets at www. leisureopportunities.com. Leisure
London Sport
Lead Supporter
Opportunities is linked to the global news service www.worldleisurenews.com – making it the most
We have a simple aim: to help make London
comprehensive source of leisure news in the
happier, healthier and stronger through sport.
world. Leisure Opportunities content is available
We do this by working in partnership with the
in seven formats including the website, instant
numerous organisations involved in physical
alert, ezine, via social media, in print and on digital
activity and sport in London. Getting people to
turning pages and PDF. To access the whole suite
do more physical activity has countless benefits
of services, go to www.leisureopportunities.com.
for London; from improving health and wellbeing,
To subscribe to the print editions, log on to www.
to saving money, contributing to economic
leisuresubs.com.
growth, creating happier, stronger communities and so much more. We’ve set five objectives to help us achieve our vision for London: Make it easier for Londoners to find the right activity for
Les Mills
92
1 Alie Street, Aldgate, London, E1 8DE, UK
them, remain in it, and achieve their potential Get more resources by making best use of current investment and securing more Support grassroots
Tel: 020 7264 0200
organisations by making structures simpler and
Email: lmuk.clubs@lesmills.com
more effective Create a bigger, better workforce
Website: www.lesmills.com/uk/
to support activity Harness the power of elite sport to create sustained grassroots activity and
Thousands of people are enjoying a LES MILLS
inspire the next generation of talent These are
workout somewhere in the world right this
our objectives, but we need to work with physical
second. Every minute of every day – from Africa
activity and sport across London to make them
to Australia – Les Mills’ 100,000-strong tribe
happen. The network is a complex structure of
of instructors is busy helping people fall in love
anyone and everyone that influences Londoners
with fitness. We’ve been doing this since 1968.
to be active, including schools, Governing Bodies
Mixing great music with cutting edge science to
of Sport, leisure centres, coaches, clubs and
guarantee results. The next level is always our
many more organisations. London Sport is the
goal, so get moving and join us.
body that pulls the network together.
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Lord’s Taverners
145
complete range of premium, commercial grade cardiovascular and strength training equipment,
The Lord’s Taverners exist to enhance the
and integrated technology solutions to enable
prospects of disadvantaged and disabled young
you to create an inspirational fitness environment
people using cricket and other forms of sport and
for your members, with minimal effort for you,
recreation to engage with them. We envisage
regardless of size or budget.
a future where all young people, irrespective of background and ability, have the everyday opportunity to play cricket and enjoy other sports and physical activities to the benefit of their self-esteem, health, education and future socio-
MermaidsUK
AA9
36 Fairacre Avenue, Barnstaple, EX32 9DF, UK Tel: 07572883130
economic potential. Our mission is to enhance
Email: info@mermaidsswimuk.co.uk
the lives of disadvantaged and disabled young
Website: www.mermaidsswimuk.co.uk
people through sport and recreation to give young people a sporting chance. Our programmes
Mermaids UK has been set up by qualified
support some of the most marginalised and at
swimming teachers and tutors who specialise in
risk young people in the UK. We create a range of
other aquatic disciplines like synchro and diving,
opportunities for young people from deprived areas
as well as dance and personal training on land.
and those with disabilities to engage in sport and
Safety is our number one priority and has always
recreational activities in their local communities.
been at the fore, with everything from the courses
Our outcomes Increased opportunities for regular
we deliver to the Instructor programme to the
participation Motivate young people to engage in
Mermaid Experience and the Mer-Cise Fitness
sport Improve health, social and psychological well
classes.
being Empower volunteers, coaches and teachers to deliver training sessions.
Matrix
130
Johnson House, Bellinger Road, Trentham lakes South,
miha bodytec
TW6
Sponsor
Website: www.miha-bodytec.com
Stoke-on-trent, Staffordshire ST4 8GZ, UK Tel: 07870 899814
miha bodytec is the premium manufacturer
Email: info@matrixfitness.co.uk
who placed EMS training (whole-body
Website: www.uk.matrixfitness.com
electrostimulation) successfully in the fitness
Matrix Fitness – the fastest-growing commercial
market. The operation is revolutionary: agonist
fitness brand in the world – is the commercial
and antagonist, as well as the deeper muscles are
division of Johnson Health Tech Co. Ltd. (JHT).
stimulated simultaneously by electrical impulses.
Preferred by some of the world’s finest health
As a result, specific muscle groups as well as
clubs, hotels, and resorts, Matrix supplies a
the entire body can be trained carefully and
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effectively. Whether in the traditional gym, in the
production and logistics centre in the German city
so-called micro-studios or with a mobile coach:
of Emersacker, which is located near Augsburg.
The EMS market is booming in Germany. The
Here our development experts in mechatronics,
increasing number of people who benefit from
electronics, and design fine-tune the future of
EMS training is facing a total of 2,000 EMS-
training in cooperation with sports medicine
providers. Around 190,000 people use it not only
researchers, trainers, and studio operators.
for medical purposes or for preparing for sports competitions, but as their personal and very efficient fitness training. miha bodytec is offering every commercial EMS provider a comprehensive service package that allows them to successfully
MindBody
221
One New Change 2nd Floor, London EC4M 9AF, UK Tel: 0203 397 4810
position themselves in the market. With a sales
Email: Simon.kears@mindbodyonline.com
structure of more than 30 countries and an export
Website: uk.mindbodyonline.com
share of around 75% of the sales volume, the bavarian headquater in Gersthofen serves as
MINDBODY software helps you take the work out
a worldwide export center for equipment and
of business. For whatever the day brings, it makes
accessories. Due to the international spread
everything easier: Scheduling- Organise your
of EMS training and on the occasion of the
master schedule with every class and teacher,
company’s 10th anniversary, miha bodytec has
and access it from any device. Customer profiles-
opened a wholly-owned London based subsidiary
Store everything in one simple profile, from visit
in the United Kingdom in 2017.
history to past payments. Point of sale- Automate monthly membership billing, collect payments and
milon
220
process credit cards. See everything MINDBODY can do at uk.mindbodyonline.com/fitness.
Suite D, 13 Piries Place, Horsham, West Sussex, RH12 1EH, UK Website: www.milon.com
For more than 40 years, we have studied how
Monark
PP7
c/o HaB Direct, Northfield Road, Southam, Warwickshire CV47 0FG, UK
people can train in the simplest, safest and
Tel: 01926 816100
most effective manner. The result is a number
Email: enquiries@habdirect.co.uk
of unique training systems supported by system
Website: www.habdirect.co.uk
solutions and comprehensive operating concepts. For all of our innovative strength, we also have
Monark have developed the World-leading
a considerable amount of tradition backing our
brand of test, rehabilitation and exercise
success: values like German engineering and our
bikes that can handle the toughest and most
dedication to honesty and sustainability. All milon
extreme loads. Monark Exercise ergometers
equipment is manufactured with great care and
are utilised in universities, research facilities,
according to certified quality processes at our
hospitals, rehabilitation centres, military bases,
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and elite-sport facilities throughout the World.
balance and strength exercises in one fun-filled
Monark Exercise are part of the well-known
class. Instructors can train with us in this CIMSPA
Bianchi Group, providing cycling experience
endorsed programme to deliver specialists fitness
and access to high-performance environments
classes to the fastest growing demographic in
and athletes. Consequently, Monark’s Sports
the UK. Look out for our demos on the stage
products are the obvious choice among both
throughout the day!
Olympic medallists and athletes who have high standards for their training. Monark still lead the testing bike (Monark 894e) and with their unique
The Movement & Running School
and accurate calibration method, ergometers
Wasps FC Training Ground, Twyford Avenue, Acton W3
are trusted for their quality, reliability and ease of
9QA, UK
use. The latest LC range of bike ergometers now
Tel: 02087436047
offer electronically controlled braking to further
Email: run@runningschool.co.uk
enhance and promote Monark as the World’s
Website: www.runningschool.co.uk
leading test bike ergometer manufacturer. With
We teach you how to move and then… We
such an extensive and well known range of sports
teach you how to move faster! Our philosophy is
testing products, it is very easy to forget that
based on the principle that you have to be able
Monark also produce a market-leading range of
to move efficiently to be able to move faster. We
medical ergometers. All bikes are approved by CE
have spent the last 30 years developing and
MDD 93/42/EEC Class IIa classifications and with
implementing movement, rehabilitation and speed
low entry designs for easy access, it makes them
protocols we have worked with over 25,000
the perfect bike for rehabilitation centres and
athletes and non-athletes. We work with: - Non
hospitals. Advanced medical bike ergometers can
- athletes and people after injury or surgery, -
also be controlled by different ECG systems.
kids with movement development issues like
way in producing the ‘Gold Standard’ Wingate
PP5
dyspraxia, - absolute beginners in running as well
Move it or Lose it!
GE8
iCentrum, Innovation Campus, Holt Street, Birmingham
as recreational runners, - We work with young and professional athletes from the Premier League and The Championship, Rugby Union, Track and
B7 4BH, UK
field, Handball, Basketball and Lacrosse. We have
Tel: 0800 612 7785
been lucky to have worked with Olympians and
Email: joe@moveitorloseit.co.uk
Olympic Gold medallists, World and European
Website: www.moveitorloseit.co.uk
Champions, - We also work with National Soccer Federations and Olympic Associations on various
Move it or Lose it are specialists in exercise for the
countries consulting and running courses. Our
over 60s. We’ve motivated thousands of people
Movement Methodologies and unique Running
to move more through our award winning range
Re-education has seen us work in professional
of DVDs and exercise classes. Our unique training
sport for the past 20 years.
programme, FABS provides flexibility, aerobic,
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myFitApp
208
Nautilus
20
Upper Redpits, Henley Road, Marlow, SL7 2DQ, UK
Unit 4, The Gateway Centre, Coronation Road, Cressex
Tel: 07769900270
Business Park, High Wycombe, Bucks HP12 3SU, UK
Email: tw@innovatise.com
Email: uksales@corehandf.com
Website: www.myfitapp.com
The mobile phone has overtaken the laptop and
Over 40 years ago, Nautilus invented modern
plays a central part in how most people live their
strength training equipment, and we’ve been
life. Leisure operators need a mobile solution
reinventing it ever since. Proudly made in
to stay relevant and provide members with
Independence, Virginia, our unwavering focus has
easy access to news, information and booking
been to build fitness equipment that replicates
and retain their loyalty. myFitApp is a complete
and enables ideal human movements, to provide
mobile marketing app solution: a branded, slick,
the best training experience possible. Because
searchable App in the app stores with everything
we believe that if you take the time to train, you
included, offering your members a truly amazing
deserve to train right.
service they’ll love.
NCSEM MYZONE
TW7
RU1
Supporter
The National Centre for Sport and Exercise
5th Floor, Market Square House, Nottingham
Medicine (NCSEM) is an Olympic legacy project
NG1 6FG, UK
delivering education, research and clinical services
Email: uk@myzone.org
in sport, exercise and physical activity. It applies
Website: www.myzone.org
world-class expertise to policies and practice that will benefit the health and wellbeing of the nation
At MYZONE we reward effort to solve the problem
- from everyday people at risk of ill health through
of ‘diminishing motivation within exercisers’
to elite athletes. The NCSEM is comprised of
by leveraging the most accurate and relevant
three regional hubs based in the East Midlands,
wearable technology to drive sustained exercise
London and Sheffield.
adherence. The platform achieves its purpose using feedback loops, gamification, social accountability tools and has been acclaimed by fitness, technology, and lifestyle consumer media as one of the World’s leading Exercise Trackers. For Leisure Operators, we provide a member engagement system that enhances the fitness experience, drives revenue, and capitalises on the ACSM’s number one global fitness trend for 2016, wearable technology.
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Netpulse
TW2
trainer NuStep recumbent cross trainers have
50 Osgood Pl Ste 400, San Francisco, CA, USA
received the Arthritis Foundation’s Ease-Of-Use
Email: emea@netpulse.com
commendation.
Website: www.netpulse.com
Netpulse is the #1 provider of mobile apps for health clubs. With thousands of customers globally, Netpulse provides the fitness industry’s most robust mobile marketing platform for attracting and converting prospects into engaged
Octane Fitness
160
14, Tayben Avenue, Twickenham, Middlesex, UK Tel: 07799 475366
members that buy more. The platform connects
Email: ncampbell@octanefitness.com
the most popular wearables, tracking apps
Website: www.octanefitness.com
and club technology into one seamless mobile experience. Industry leaders such as Goodlife
Octane Fitness have just launched the Zero
Health Clubs, Planet Fitness, Orangetheory
Runner, our stunning non-impact running
Fitness and Gold’s Gym leverage the Netpulse
machine. The Octane machines are so obviously
platform for their digital offerings. Learn more at
different to your main gym equipment provider,
www.netpulse.com.
they offer a great way of adding something new, without the cost of a full refurbishment. The
NuStep UK
RU11
The Mobility Aids Centre, 88 South Street, Stanground,
Octane LateralX Lx8000 brings a new dimension to cross-training and there’s also 10 variable width settings to add variety to all users. The xR6000
Peterborough, Cambridgeshire PE2 8EZ, UK
‘seated x-trainer’ is unique and very different and
Tel: 01733342242
can be very easy for de-conditioned users. It can
Email: david@mobaids.co.uk
be used for lower body, upper body only or for
Website: www.nustep.co.uk
total body workouts.
NuStep is determined to help transform lives. We want more people to take that step by getting the exercise they need to lead healthier, happier lives. Nustep recumbent cross trainers allow
OpenPlay
NI7
1 Sekforde Street, London, ECR1 0BE, UK Tel: 07507 826 607
users to exercise both their legs and arms in a
Email: sam@openplay.co.uk
safe, seated position, thereby reducing the risk
Website: www.openplay.co.uk
of dangerous falls. This makes NuStep trainers ideal for older adults, people with disabilities and
OpenPlay is a unique sports marketplace to
for rehabilitation programs. - Ideal if recovering
connect sports facilities to individuals. You can
from surgery, cardiac event or stroke - Easy on
easily find, book or list your sports facilities.
muscles and joints - Low impact recumbent cross
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Our People
252
Parkour UK
152
Supporter
45 Queen Street, Exeter EX4 3SR, UK Tel: 01392 412582 Email: ross.mccaw@ourpeople.co.uk
Parkour UK aims to support and develop
Website: www.ourpeople.co.uk
Parkour/Freerunning in the UK, and to make the benefits of the sport accessible to any and all
We are the industry leading mobile first software
who want to learn. Parkour UK will always strive
provider, placing your entire business operation
to maintain and improve the spirit of the sport/
into the pocket of every single employee. No
discipline. Parkour UK’s work is overseen by the
corporate email required. All within company
Board, which meets at regular intervals. We aim
control. The UK is now a smartTel society, with
to provide guidance, support and assistance on
over 90% of 16 to 24 year olds owning a device.
all levels to all practitioners of the sport/discipline,
We help you to connect, manage and train
and to regulate and maintain the standards of the
every single employee, leveraging the smartTel
sport in the country. Parkour UK will oversee the
technology that they use every single day.
development and management of the sport from grassroots to elite.
Outdoor Industries Association
Supporter
The Outdoor Industries Association CIC is a non-profit membership organisation that provides advocacy, representation, promotion, leadership and the opportunity for the outdoor recreational
Parkway Fitness
Sponsor
Tel: 01581 529 191 Email: Sales@parkwayfitness.com Website: www.parkwayfitness.co.uk
industries, to unite with a single common voice. It represents companies that provide products
Parkway Fitness are the largest supplier of used
and services for the Outdoor Recreation industry,
gym equipment in the UK providing services
retailers that sell those products and services,
for commercial & domestic markets. We work
NGO’s, NGBs and any other organisation that
alongside the fitness industry’s biggest players
works in the Outdoor Recreation sector in the UK.
on a number of large scale projects. Our services
Its mission is to ‘Engage, Represent and Promote
include Gym Installations, Gym Relocations, Gym
the Outdoor Recreation Industries’ with a long
Equipment servicing, maintenance and supply of
term vision to ‘Get More People Active Outdoors’.
used gym equipment. We sell a massive amount of used Cardio Vascular equipment to the UK and Europe, at the most competitive prices possible.
ELEVATEARENA.COM 119
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deaths globally every year* The UK is now recognised as ‘the fat man of Europe’ with one in four adults now deemed obese and the sedentary
TW1
PayAsUGym
lifestyle of both children and adolescents is expected to have long-term negative implication on their health and wellbeing. The sea change
Email: sales@payasugym.com
that is needed to tackle inactivity in both adults
Website: www.payasugym.com
and children through regular exercise means Customers are changing the way they buy….
that the leisure, sports and play sector is
and operators are changing the way they
undergoing an unprecedented transformation.
sell. Harness the power of the online fitness
With this come challenges in innovation, design,
marketplace and list your clubs for free with
development, delivery, engagement and funding
PayAsUGym.com today. With a network of more
of this new ‘physical landscape’. To meet this
than 2,500 participating gyms & health clubs in
need Stable Publishing is launching the physical
96% of all UK postcode districts, PayAsUGym.
activity facilities magazine to reflect this shift
com is the UK’s leading fitness marketplace.
and much broader scope of the sector. The
Similar to Rightmove in the property market or
magazine replaces the highly successful Play &
Deliveroo in the food delivery sector, PayAsUGym.
Sport Matters magazine. For more details please
com provides gym operators with a powerful new
contact: Ashley D’Souza on ashley@stable-media.
sales channel thanks to our investment in national
co.uk or 0208 288 1080. www.pactfacilities.co.uk
TV advertising and digital marketing. Boost your sales, increase club footfall and gain access to unique marketplace data to improve your
PHYSIOLAB®
business by listing your clubs today. For more
Unit 2 Centurion Court, Brick Close, Kiln Farm,
information please visit us on stand TW1 or online
Milton Keynes, MK11 3JB, UK
at: payasugym.com/marketplace
Tel: 01908 263331
You can also contact us via email at:
Email: victoria.padmore@physiolab.com
sales@payasugym.com
Website: www.physiolab.com
Physical Activity Facilities
263
PHYSIOLAB ®: a single solution for cooling, warming and compression. PHYSIOLAB®
MEDIA PARTNER
specialises in human performance equipment.
Tel: 0208 288 1080
Our machines deliver clinically effective
Email: jake@stable-media.co.uk
compression and contrast therapies including
Website: www.pactfacilities.co.uk
cryotherapy and thermotherapy. PHYSIOLAB®
Physical inactivity is one of the most significant
won the 2016 i-NOVO Tech Award. This
health risks of our age, reaching epidemic levels,
recognises the innovative use of technology,
and contributing to an estimated 3.2 million
highlighting the latest advances in primary,
120 ELEVATE 2017 EVENT GUIDE
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secondary care and rehabilitation. Our award-
operations of its’ kind we are one of the few
winning Elite unit provides an intuitive clinical
companies that fully remanufacture products
toolkit to support physiotherapists. This includes
to a as new standard. All our refurbished gym
accelerating soft tissue repair, improving body
machines are stripped, sand blasted and
performance pre and post activity and aiding
repainted within our 40,000 sq ft factory allowing
recovery pre and post surgery. By using cooling,
us to have control of the high quality of our end
heating and compression combined or separately,
product. We also offer a full bespoke service
PHYSIOLAB® delivers a precise, targeted,
which allows us to customise all upholstery and
repeatable and clinically effective treatment which
frame work to colour match any gym colour or
genuinely maximises the body’s ability to recover.
branding.
This level of precision and repeatability has simply never been possible before. As experts in human performance equipment PHYSIOLAB’s
Planday Ltd
206
® innovative design overcomes the limitations of existing technologies, driving clinical practice
Planday has helped fitness and leisure businesses
forward to create clarity.
across the world reduce administration time, save on staffing costs, and increase employee
Physios in Sport
engagement. Planday’s online platform and app
Supporter
enable managers to create and share a constantly up-to-date employee schedule, manage HR
The Association supports Chartered
processes, and communicate with staff. Planday
Physiotherapists who are interested in and or
has enabled customers to reduce their admin
work in Sports & Exercise Medicine (SEM). It
hours by 75%, save on the cost of overstaffing
helps members to develop their knowledge
and improve employee engagement.
and skills, and it provides a network of sports physiotherapists to promote experiential learning opportunities.
Polin Waterparks
65
Gebkim OSB Refik Baydur 6 41480 Dilovasi
Physique Sports Ltd
124
Kocaeli/TURKEY Website: www.polin.com.tr
Barrowford Road, Colne, Lancashire BB8 9AJ, UK Tel: 01282 856830 Email: sales@physiquesports.co.uk Website: www.physiquesports.co.uk
We supply a diverse range of used gym equipment solutions to a broad spectrum of public and private sector organisations both nationally and internationally. As the largest
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Poolview Limited
154
17 Pinfold Lane, Kinoulton, Nottinghamshire NG12, UK
100
Tel: 07768746789
Power Plate
Email: robinmcgloughlin@poolview.co.uk
The Perfume Factory, G-11, 140 Wales Farm Road,
Website: www.poolview.co.uk
London, W3 6UG, UK Tel: 020 7317 5000
Providers of Safer Swimming Systems including
Email: sales@phsglobal.com
- Swimming Pool Underwater Camera Monitoring
Website: www.powerplate.com
and Recording Systems, Computer Vision Drowning Detection Systems and wearable
Power Plate is the vibrating platform that helps
Drowning Prevention Technologies Our core
you PREPARE faster, PERFORM better and
product is “Poolview” - an above and below
RECOVER quicker. It makes you move and feel
water camera system which relays live “real-time”
better by stimulating natural reflexes, increasing
images back to designated lifeguard positions.
muscle activation and improving circulation. Used
We can effectively increase the safety of your
by World Cup winners, Olympic medallists and
swimmers and provide “additional essential
Tennis Grand Slam holders, as well as leading
vision” to Lifeguards utilizing the 10:20 scan
fitness groups including Fitness First, David Lloyd
system. Poolview+™ driven by SwimEye™ – is
and Virgin Active, Power Plate provides a quick
an addition to our standard Poolview™ system.
and highly effective way to warm up, cool down
This is our Computer Vision System for the
and enhance any floor based training.
detection of drowning accidents in swimming cameras and alarms when a swimmer gets into
POWERbreathe Altitude & Environmental Systems™
difficulty. SenTag - is an intelligent wristband
Northfield Road, Southam, Warwickshire CV47 0FG, UK
technology which detects possible drowning
Tel: 01926816100
incidents The key benefits for Leisure Managers
Email: enquiries@powerbreathe.com
are increased flexibility and an opportunity to
Website: www.powerbreathe.com/other-products/
increase efficiencies without compromising
altitude-training
pools which “reads” the images from below water
PP8
safety – we offer alternative lifeguard rotation matrices in conjunction with a reviewed swimming
The POWERbreathe® Altitude & Environmental
programme and help you to build your pool
Systems™ project has come about as a logical
management operation with the installation
extension of the successful POWERbreathe®
at its core Our strengths lie with our industry
Inspiratory Muscle Training (IMT) and Better
experience, excellent customer relationships,
Breathing project, that today has presence in fifty
attention to detail, response times and high
(50) plus countries Globally. POWERbreathe®
quality workmanship. Poolview Ltd – “Challenging
Altitude & Environmental Systems™ (PBAS),
Preconceived Ideas”.
working with leading international experts in Human Performance and Sports Science, as well as experts in product development and
122 ELEVATE 2017 EVENT GUIDE
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production. PBAS are proud to have created
within 3-weeks you’ll feel less breathless and
such as an extensive range of simulated altitude
within 4 weeks, activities, exercise and sports will
training equipment, which includes specifically
feel easier. POWERbreathe devices are available
designed hypoxic mask based generators, a
in three versions: Classic, Plus and K-Series.
wide range of patented inflatable room modules,
POWERbreathe K-Series is the 3rd generation
semi-permanent room structures and bespoke,
of POWERbreathe Inspiratory Muscle Training
purpose built simulated altitude training rooms.
devices (breathing training) and the world’s first
PBAS’s extensive range of patented inflatable
portable precision electronic inspiratory muscle
room modules includes sleep modules and bike
training and monitoring system. Additionally, the
modules, through to modules that cover up to
K4 and K5 devices are provided with Breathe-
half a football pitch, or cover two lanes of a 25m
Link software, which for the first time, allows
swimming pool. PBAS are pleased and honoured
breathing training to be viewed and analysed real-
to work in association with h/p/cosmos and have
time. No other breathing training device has such
created a range of inflatable modules to house
advanced software capabilities or functionality.
and encase their treadmills, creating a hypoxic environment for training, research and testing purposes. The inflatable design makes it quick and easy to set-up and can be easily stored away when not required. PBAS will be demonstrating their equipment on the HaB Direct stand (PP5PP10).
190
Precor Lyon Way, Frimley, Surrey GU16 7ER, UK Tel: 01276404900 Email: uksales@precor.com
POWERbreathe International Ltd
Website: www.precor.com/en-gb/commercial
PP9
For nearly three decades Precor have designed
Northfield Road, Southam, Warwickshire CV47 0FG, UK
and built premium fitness equipment, which
Tel: 01926816100
has been chosen by health clubs, hotels,
Email: enquiries@powerbreathe.com
spas, universities and individuals all over the
Website: www.powerbreathe.com
world. Precor will be showcasing new lines and highlighting the versatility of its product range at
POWERbreathe is the world’s No. 1 inspiratory
Elevate. The line-up features the new Experience
muscle training device and has become the
Series™ EFX® with Converging CrossRamp®,
market leader in breathing training since it was
Experience Series™ 700 Line, P62 touch screen
developed in the 1990s. POWERbreathe is one of
console, Preva MyUI™, Spinner® Chrono
the most time-efficient breathing exercise devices
Power™ and Discovery Series™ Benches and
and is suitable for those with breathing difficulties
Racks.
and sports professionals alike. Within a few days of using this drug-free, easy-to-use hand-held device, your breathing muscles will feel stronger;
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Proinsight
204
Colombo Leisure Centre, 34-68 Colombo Street, London
90
SE1 8DP, UK
Pulse Fitness
Website: www.proinsight.org
Radnor Park, Greenfield Road, Congleton, Cheshire
We are customer experience fanatics and we believe that all consumers have a right to incredible service. We take time at the outset to understand your unique customer journey. Then we work together to build a programme that is designed to drive your customer experience strategy. Data flows into your online platform allowing your managers to get instant visibility on what is happening on the front line. This means they can spend less time on reporting and more time creating fans
CW12 4TW, UK
Promote PR
Tel: 01260294600 Email: info@pulsefitness.com Website: www.pulsefitness.com
Pulse Fitness is a leading global provider of commercial fitness solutions worldwide. From state-of-the-art cardiovascular equipment with internet-enabled touch-screen consoles, to functional, free-weight and resistance kit, Pulse’s in-house UK based teams blend technology and design with durability and excellent value for money. At Elevate we will be unveiling our
Press Room
25-29 Queen Street, Maidenhead, SL6 1NB, UK
brand new strength line – a distinctive premium product range with a bold shape, a low profile
Tel: 01628 630 363
and modern sleek design. Attendees will also
Email: amelia.millan@promotepr.com;
be able to touch, see and trial a range of new
catherine.russ@promotepr.com
strength and conditioning fitness solutions, along
Website: www.promotepr.com
with demonstrations of PulseMove our innovative tracking software.
Promote PR - a multi-award winning PR agency Specialists in sport, fitness and active leisure Getting more people to be more active more often is what we’re all about. We’ve spent 22 years delivering highly effective PR campaigns for brands and organisations in sport, fitness
Queenax
190
Precor- Amer Sports Serviced Ltd, Lyon Way, Frimley, Surrey GU16 7ER, UK
and active leisure – always with the ultimate goal
Tel: 01276404900
of increasing physical activity and improving the
Email: uksales@precor.com
wellbeing of the population. We have excellent
Website: www.precor.com/en-gb/queenax
media connections and understand what it takes to get regular coverage for our clients. Our
Demand for versatile training options has increased
fabulous team includes a great mix of sports
over the past few years and Queenax holds a
science graduates, along with seasoned PR
global leadership position. Highly versatile, space-
professionals and journalists – all united by a love
efficient and modular, Queenax allows operators to
of sport and fitness.
make the most of their valuable floor space, and
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offers endless training options. The streamlined
ReferAll
TW5
appearance makes any fitness facility look
Argyll House, 15 Liverpool Gardens, Worthing, West
attractive while leaving room for other activities.
Sussex BN11 1RY, UK Tel: 0845 465 1052
React Fitness Ltd
257
Highgate, London, UK
Email: support@refer-all.net Website: www.refer-all.net
Tel: 020 7272 0770
Our secure online software is used by Public
Email: info@react-fitness.com
Health Teams, Local Authorities, Leisure Trusts
Website: www.react-fitness.com
and NHS organisations across the UK. We have provided the vehicle for data management and
At React Fitness we provide technologically
analysis since 2010 and offer dynamic solutions
advanced equipment that offers club operators
for public health and wellbeing services. Our
an opportunity to create additional revenue a real
software enables people running wellbeing
differential over the competition. Our products
and lifestyle services to focus on efficiency and
engage, excite and motivate members. Recently
excellent customer care. Behind the scenes our
appointed as the exclusive UK partner for Styku,
automated tasks, SMS and reporting features
the world’s most powerful and consistently precise
ensure that key performance indicators are
3D Body Scanner. The Styku software quickly
gathered and outcomes are generated. At
and simply captures the body in 3D and gives
ReferAll we help to increase capacity for services
insight into all aspects of body composition and
and offer an excellent return on investment for our
shape analysis. Set goals, determine health risks,
customers. Explore our solutions and send us an
compare statistics and rankings and track changes
email so we can discuss your requirements.
over time using powerful and motivating visuals and trends. Styku is helping health clubs, fitness and wellness centres to generate substantial income by enabling businesses to actively engage with their members and create a better position to offer personal training, small group training, nutritional programmes, drive membership sales
100
Renew Health Ltd
IDA Business & Technology Park, Garrycastle, Dublin Rd, Athlone, Co Westmeath, Ireland
and increase retention levels. Our portfolio also
Tel: 07710 532963
includes Expresso HD Bike range - a virtual cloud
Email: steve.jones@renewgroup.eu
connected thrilling cycling experience which will
Website: www.renewtherapy.co.uk
help clubs to attract new members, retain them for
Renew Health Limited was established in Europe
longer and build those all-important small group
to accelerate the large-scale commercialisation
communities. We also offer expert advice in all
of innovative and patentable technologies. Our
aspects of supply, installation, service support,
investment theme revolves around technologies
maintenance and training.
that have global market reach and a deep impact on humanity. Our vision is to deliver innovation,
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thus making a difference to mankind. We are
Ridgeway FM
F3
guided by our four core values: Integrity, Respect,
Unit F, Chiltern Trading Estate, Grovebury Road, Leighton
Excellence and Passion. The latest innovation
Buzzard LU7 4TU, UK
from Renew Health Ltd is Renew Therapy, a
Tel: 07572 244083
solution for better health through enhanced
Email: neilbrown@ridgewayfm.com
circulation. Renew Therapy gives everyone
Website: www.ridgewayfm.com
the opportunity to enhance their circulation via the introduction of ECP Technology. Globally
Ridgeway Furniture Manufacturing UK
recognised by the medical community as a
manufacturer of Lockers and changing room
non-invasive method to increase blood flow,
furniture We design, manufacture and install a
the results have been wide ranging including
wide range of furniture incorporating timber, glass,
enhanced energy levels, exercise capacity and
acrylic, laminate and stone, to create outstanding
sports recovery.
results. Our products include Lockers, Bench seats, cubicles, vanities, reception desks, treatment and bedroom furniture.
Rephouse Europa Ltd
112
Unit 40 Parkhouse Industrial Estate, Brookhouse Road,
Royal Life Saving Society UK AA1
Newcastle-under-Lyme ST5 7RU, UK
Redhill House, 227 London Road, Worcester WR5 2JG,
Tel: 07702554839
UK
Email: sales-europa@rephouse.com
Tel: 0300 3230 096
Website: www.rephouse.com
Email: info@rlss.org.uk Website: www.rlss.org.uk
Rephouse is a leading manufacturer of high performance fitness flooring systems. With
IQL UK is the awarding body of The Royal Life
its state of the art production technology, ISO
Saving Society UK (RLSS UK), the drowning
9001:2008 and ISO 14001:2004 certification and
prevention charity. RLSS UK is the UK’s leading
more than 32 years of hands on experience in
provider of training and education in lifesaving,
both production and installation all over the world,
lifeguarding, water safety and life support skills.
Rephouse can ensure a premium quality rubber
Through IQL UK, there are more than 90,000
fitness flooring product tailor made for any facility.
RLSS UK Pool Lifeguards in the UK trained in the
Our products are suitable for: Cardio and strength
National Pool Lifeguard Qualification (NPLQ). IQL
areas Free weights Freestyle and group exercise
UK also offers the National Pool Management
Crossfit Sprint tracks Agility and functional zones.
Qualification and First Aid at Work qualifications as part of its portfolio. Around 400 people needlessly die from drowning in the UK every
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year and thousands more suffer injury, some
Safe Space Lockers
8
life-changing, through near-drowning experiences.
Unit 6 Chancerygate Business Centre, 214 Red Lion
Putting these figures into context one person dies
Road, Surbiton, Surrey KT6 7RA, UK
every 20 hours in the UK and drowning is the
Tel: 0203 651 1500
leading cause of accidental death of children in
Email: dominic@safespacelockers.co.uk
the UK. Our core purpose is to prevent drowning
Website: www.safespacelockers.co.uk
and we want to deliver a year-on-year reduction
With over 25 years of experience in the UK leisure
in the rate of British and Irish citizens drowning
and fitness industry, Safe Space offers a highly
through the identification of seven challenging
professional and reliable service. Whether you’re
ambitions which we intend to focus our attention
just looking to upgrade a small bank of lockers,
on, having the maximum impact possible on
refurbish an existing changing area or develop
these facets of the work we undertake.
one from concept, we work with you to select from the vast array of locker and washroom
Rugged Interactive
5
Unit 7, Windmill Industrial Est., Fowey, Cornwall, PL23
fixtures and fittings, so that they fit your space, timeframe and budget. Our consultants work with you to help create the ideal changing rooms for
1HB, UK
your members. We offer a comprehensive design
Tel: 01726 981 123
service that includes a consultation followed by a
Email: hello@rugged-interactive.co.uk
presentation of 2D and 3D design illustrations to
Website: www.rugged-interactive.co.uk
help you visualise the new space.
Rugged Interactive designs and manufactures interactive fitness equipment in Cornwall — equipment that is truly original, extremely fun and fully inclusive. We are a rapidly growing hightech fitness equipment company, passionate about creating new and stimulating tools for
Schwinn
20
Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, HP12 3SU, UK Email: uksales@corehandf.com
our customers to improve their fitness and performance. We have developed a range of
In 1995, Schwinn® introduced the first production
products which are interactive and, through
bike ever designed specifically for indoor group
gameification, are specifically designed to
cycling, and we’ve been at the forefront of the
motivate people to keep both mind and body
phenomenon ever since. We combine next-
fit and active. We continue to design products
generation cycling technology with a global
for people of all ages and abilities in elite sport,
team of Master Instructors to provide the most
trampoline centres, adult gym, youth gym,
integrated, comprehensive solution available for
disability and physical rehabilitation markets.
the cycling studio.
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seca Ltd
PP11
and reliability regardless of the location within the
40 Barn Street, Birmingham B5 5QB, UK
UK. We estate manage, service, maintain and
Tel: 0121 643 9349
remanufacture in-house, almost all brands of
Email: info.uk@seca.com
commercial, indoor fitness equipment, offering a
Website: www.seca.com
range of service levels to suit needs of all types of operators.
Since 1840 seca have been paving the way in medical measuring systems & weighing. They have developed innovative BIA devices for standing or supine measurement. Clinically proven and validated to the Gold Standard they provide
Speedflex UK & Ireland Ltd
165
Fleming Business Centre, Burdon Terrace, Jesmond, Tyne and Wear NE2 3AE, UK
highly accurate assessment of body composition,
Tel: 0191 212 7450
consistently reproducible, taking performance
Email: marketing@speedflex.com
diagnostics to the next level. The seca range
Website: speedflex.com
includes fully automatic measuring stations incorporating medically validated ultrasonic multi-
Speedflex is a genuinely inclusive alternative to
point height measurement. A comprehensive range
conventional exercise. It is high intensity, low
of ECG equipement includes PC based devices for
impact cardio and resistance circuit training
cardiology assessment and historical comparison.
led by a personal trainer and tracked via heart rate monitoring. The concept is based around innovative Speedflex machines which automatically respond to, and create resistance based on the individual’s force which makes it
Service Sport
suitable for any age or fitness level and enables
Sponsor
ServiceSport House, Unit 1 & 2 Drumhead Road, Chorley
users of all abilities to exercise together at their own pace. It offers users an exhilarating group
North Business Park, UK
based, full body workout with the added benefit
Tel: 08454022456
of little to no post workout muscle soreness due
Email: sales@servicesport.co.uk
to the concentric focused exercises included.
Website: www.servicesport.co.uk
ServiceSport has developed a reputation of providing a high quality service, with an
Spirit Fitness
120
Whittle Road, Meir Park, Stoke-on-Trent ST3 7QA, UK Tel: 01782 593533
innovative approach to managing existing estates
Email: press@spiritfitnessuk.co.uk
of equipment through auditing and reporting
Website: www.spiritfitnessuk.co.uk
mechanisms accessible by our customers. Our mission is to provide expert, technical support,
Spirit Fitness provides high quality commercial
parts supply and estate management solutions,
gym equipment and accessories to gyms,
improving and extending fitness equipment’s life
schools, universities, hospitals, offices, hotels,
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spas, community centres and leisure centres
makers in the sports facilities, major events and
across the globe. The Spirit Fitness brand boasts
host cities industry. Our readers are owners,
the best in after-sales support from qualified
operators, governing bodies and suppliers of all
engineers alongside industry-leading warranties.
types of sports facilities in the private, public and
Want to find out more? Visit www.spiritfitnessuk.
trust sectors. Sports Management is supported
co.uk or call 01782 593533
by a website – www.sportsmanagement.co.uk, a weekly e-zine and a handbook. A digital version
Sporta
Supporter
of the magazine can be viewed online each fortnight at www.sportsmanagement.com/digital,
What is Sporta? Sporta is a membership
while a free pdf subscription is available at www.
association that represents cultural and leisure
leisuresubs.com.
trusts and social enterprises throughout the UK. Sporta’s Mission: To be the voice for cultural and leisure trusts and social enterprises within culture
Sports Therapy Association
Supporter
and leisure and raise awareness of their existence by representing members, promoting their
Sports Therapy Association (STA) is setting a
work nationally and facilitating communication
new gold standard in professional representation
and best practice amongst the membership.
for sports therapists, sports injury therapists and
Sporta’s Objectives: To represent trusts and social
soft tissue therapists across the United Kingdom.
enterprises within culture and leisure at a national
We have worked passionately to develop a
level to government and key organisations. To
truly independent and ethical association that
promote trusts and social enterprises as the
is committed to raising standards across the
best way of delivering community culture and
industry and progressing opportunities for our
leisure services. To act as a forum for members,
valued members.
identify common issues and propose collective solutions. To improve communication and share best practice between members. To promote the sporta Charter of Integrity.
Sports Management
50
SportsArt Media Partner
SportsArt House, Unit 2, 3 Charnwood Business Park, North Road, Loughborough LE11 1LE, UK
Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5
Tel: 07702499661
1DJ, UK
Email: uksales@gosportsart.com
Tel: +44 (0)1202 742968
Website: www.gosportsart.com
Email: johnchallinor@leisuremedia.com Website: www.sportsmanagement.co.uk
SportsArt is an established industry leader leveraging over 38 years of innovative design
Published bi-monthly, Sports Management is the
and manufacturing excellence. The company
only magazine and online community for decision-
consistently seeks to advance industry standards,
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positioning itself as one of the most creative manufacturers of premium quality fitness, medical, performance and residential equipment. SportsArt
AA4
in the world and is sold in over 70 countries
Swimming Teachers’ Association
worldwide. With over 500,000 square feet of
Anchor House, Birch Street, Walsall WS2 8HZ, UK
state-of-the art manufacturing space; SportsArt
Tel: 01922669431
designs, manufactures and tests all equipment to
Email: sta@sta.co.uk
rigorous TÜV quality standards. With hundreds
Website: www.sta.co.uk
is one of the largest single brand manufacturers
Supporter
of patents worldwide for innovative technologies; such as the award winning ICARE™ system or
The Swimming Teachers Association (STA) is
the newly relaunched ECO-POWR™ Series,
an educational charity, founded in 1932, that is
SportsArt is the leading green fitness partner,
dedicated to saving lives through the teaching
developing products that are instrumental to
of swimming, lifesaving and survival techniques.
rebuilding and sustaining lives.
We use our extensive industry experience to
SRS Leisure
6
Unit 15 Chancel Way, Halesowen Industrial Park Halesowen, West Midlands B62 8SE, UK Tel: 01215502700 Email: kate@srsleisure.com Website: www.srsleisure.com
ensure that we offer a comprehensive range of professional qualifications, awards and CPDs using the very latest delivery methods and teaching techniques.
Stable Media
Media Partner
SBC House, Restmor Way, Wallington, Surrey SM6 7AH, UK
We are a leading supplier of swimwear,
Email: jake@stable-media.co.uk
accessories and learn-to-swim products
Website: www.stable-media.co.uk
to aquatic facilities across the UK. With 25 years’ industry experience, our complete retail
Stable Media, is a division of Stable Publishing
solution includes product supply, unitary, stock
Ltd, an independent publisher of market leading
management, merchandising, POS advertising,
business to business magazines. the company
customer services and sales support, and
has now grown to a multiplatform media provider
product training. We will work with you to install a
involved in the built environment across leisure,
bespoke retail solution to drive sales and provide
education, healthcare and the play & sports
an attractive visual display for your visitors. We
markets. With a policy of producing informative
hold stock to guarantee next day delivery on
editorially led publications, our brands inspire
orders throughout the year to our loyal customer
and connect with the sectors they operate in,
base which includes Local Authorities, Trusts,
complemented with websites, digital issues and
Hotels, Health Clubs and Holiday parks.
array of emedia options. We depend on the
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imagination and passion of our people to develop our brands, and drive our business forward. are empowered to create the kind of dynamic
c/o React Fitness Ltd, UK
products our clients find essential.
StairMaster
257
Styku
Personal accountability means employees
Tel: 020 7272 0770
20
Unit 4, The Gateway Centre, Coronation Road, Cressex
Email: info@react-fitness.com Website: www.react-fitness.com
Business Park, High Wycombe, Bucks HP12 3SU, UK
Styku is the world’s most powerful and consistently
Email: uksales@corehandf.com
precise 3D Body Scanner. The Styku software quickly and simply captures the body in 3D and
Since 1983, StairMaster has provided fitness
gives insight into all aspects of body composition
options that require real effort from users, and
and shape analysis. Set goals, determine health
reward that effort with real results. We are proud
risks, compare statistics and rankings and track
to say that for over 25 years, we have been
changes over time using powerful and motivating
known as the workout that your members love
visuals and trends. Styku is helping health
to hate, and we are dedicated to continuing that
clubs, fitness and wellness centres to generate
tradition. Real Work. Real Results.
substantial income by enabling businesses to actively engage with their members and create a better position to offer personal training, small
Star Trac
20
Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Bucks HP12 3SU, UK Email: uksales@corehandf.com
Star Trac’s mission is to provide products, programs and solutions to mould lifelong habits for health and fitness. Its user-focused innovations
group training, nutritional programmes, drive membership sales and increase retention levels. React Fitness are proud to announce that they are the exclusive UK distributors for Styku.
Swim England
Supporter
SportPark, Pavilion 3, 3 Oakwood Drive, Loughborough University, LE11 3QF, UK Tel: 01509 618 700
are reflected in the complete line of cardiovascular, strength and group exercise products. Star Trac is
The Swim England Learn to Swim Programme
committed to providing the highest level of service
is a world-leading syllabus to support children
through long lasting relationships.
and adults to learn to swim. It ensures swimming lessons for all ages meet a high and consistent standard. Learning to swim is a fantastic experience that opens up a world of possibilities to everyone, as well as making them safer in the water.
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in the JQA (Japanese Quality Association), FDA
155
SWIMTAG
222 Sports Limited, Level 5, The Old Malthouse, Clarence
clearance and the Good Housekeeping Seal. For the last 40 years of its 63-year history, Tanita’s core business has been the manufacturing of precision
Street, Bath BA1 5NS, UK
scales. Today, Tanita is looking beyond scales to
Tel: 01225 282 117
products that enable consumers to monitor their
Email: info@222sports.co.uk
own health. Based on medical evidence linking
Website: www.seeyourswim.com
excess body fat to heart disease, diabetes and certain cancers, Tanita introduced the world’s first
SWIMTAG is a valuable addition to a swimmers
integrated body composition analyser/scale to
experience by motivating and encouraging them
the professional markets in 1992. Using the same
to reach their goals. It gives your pool a unique
technology used in their professional analysers
selling point from the competition, opens up new
Tanita developed the world’s first scales with body
potential revenue streams through the up-sell
fat monitor for home use in 1994. Tanita’s accuracy
of memberships and provides key analytical
innovation and durability are trusted worldwide.
swimming data. We work with leading pool operators in the UK to incentivise thousands of recreational swimmers each day. Visit the team on stand 155 for an introduction to our system and discuss how we can support your aquatic development plans.
Tanita
Technogym
Sponsor
2 The Blvd, Binfield, Bracknell RG12 1WP, UK
PP6-PP10
c/o HaB Direct, Northfield Road, Southam, Warwickshire
Tel: 01344 300236 Website: www.technogym.com/gb/
CV47 0FG, UK
Our mission is to help people live better lives
Tel: 01926 816100
through Wellness; the lifestyle defined and
Email: enquiries@habdirect.co.uk
promoted by Technogym, aimed at improving
Website: www.habdirect.co.uk
people’s quality of life though regular physical exercise, healthy nutrition and positive mental
Tanita is the world leader in precision electronic
approach. Technogym provides innovative
scales, with almost 50% of their domestic market
solutions to help people achieve Wellness, with
share, the name of Tanita is now a household
open technology platforms, integrated data
word in Japan. Tanita introduced the world’s first
and access to our expertise built over decades
integrated body composition analyser/scale to
of research and development in the industry.
the professional markets in 1992. The company’s
Technogym helps everyone, from school-aged
success and expanding global presence is the
children, general population, workers, the military,
result of superior technology, unique design, and
elderly populations, elite athletes and those with
high manufacturing standards, which have earned
specific physical and mental challenges, enjoy the
ISO 9001 certification, CE marking, membership
benefits of physical activity wherever they are.
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Tesco National Charity Partnership
293
20
Greater London House, 180 Hampstead Road, London,
TRX
NW1 7AW, UK
1660 Pacific Ave, San Francisco, CA 94109, USA
Email: davisa@TescoCharityPartnership.org.uk
Email: gnovak@trxtraining.com
Website: tescocharitypartnership.org.uk
Website: www.trxtraining.co.uk
The National Charity Partnership, a collaboration
TRX® is the training world’s pre-eminent producer
between Diabetes UK, the British Heart
and seller of functional training programs, education
Foundation and Tesco are working together to
and equipment for professional trainers, health
help hundreds of thousands of people to move
clubs, military, fitness-oriented consumers and
more, eat more healthily and reduce their risk of
athletes of all levels. TRX designs and sells original
Type 2 diabetes and heart and circulatory disease.
products of innovative design and premium quality
The partnership’s Let’s Do This campaign has
construction, including Suspension Training®
reached around 17.5m women, encouraging
and Rip® Training functional training equipment.
them to move more and eat better. More than
Through a commitment to ongoing research and
500,000 people at risk of Type 2 diabetes and
product development, TRX is changing the way
heart disease have taken part in its healthy eating
consumers exercise, athletes train for sport, soldiers
and physical activity programmes around the
train for combat, physical therapists rehabilitate
UK and online, and has recently launched the 8
patients, and exercise instructors train clients.
Week Challenge, which allows people to set and monitor their health-related targets online and encourages them to keep going and achieve their goals. More than 12,500 healthy meals have
TVS Group
250
Low Bay, Commerce Street, Carrs Industrial Estate, Haslingden, Rossendale, Lancs BB4 5JT, UK
been created for families in areas of high risk
Tel: 01706 260 220
through the partnership’s Make, Move & Munch
Email: sales@tvs-group.co.uk
clubs alongside providing advice and support
Website: www.tvs-group.co.uk
on shopping and cooking healthier meals on a
Established in 2009 as a specialist supplier
budget. Meanwhile, more than 145,000 people
of noise and vibration solutions, The TVS
have taken part in Beat the Street challenges, a
Group has successfully evolved into four key
real life walking game, with whole communities
strategic divisions; TVS Sports Surfaces, TVS
getting active by walking and cycling over
Gym Flooring, TVS Play Surfaces and TVS
500,000 miles in the last year.
Acoustics. The business is balanced through a broad portfolio of products and a presence in international markets. Our strategy focuses on supplying best in class materials, shaping reliable and trustworthy partnerships while delivering outstanding customer service.
ELEVATEARENA.COM 133
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ukactive
Virtuagym Lead Supporter
TW3
Herengracht 250, Amsterdam, Netherlands 1016 BV Tel: +31207165216
Our focus is a long-standing and uncompromising
Email: info@virtuagym.com
vision to get more people, more active, more
Website: virtuagym.com
often. We are committed to improving the health of the nation through promoting active
Virtuagym launched in 2008 as a consumer app
lifestyles. We will achieve this by facilitating big
for web and mobile, providing users with an easy
impact partnerships, championing innovation,
and fun way to work out and track their nutrition.
providing high quality services to our members,
With over 7 million users worldwide and a 4,5-star
campaigning, providing research and sharing
rating, Virtuagym is one of the leading innovators
insights. This is our promise to our members,
in the digital health and fitness domain. Virtuagym
stakeholders and the nation. We exist to serve
Professional followed in 2012. It has grown into an
any organisation with a role to play in, or benefit
all-in-one solution for client coaching, membership
to be gained from getting more people, more
management and billing, scheduling and more.
active, more often. We will provide a supportive,
Currently, Virtuagym serves more than 4000
professional and innovative platform for our
health clubs and fitness professionals in over 24
partners to succeed in achieving their goals.
countries. Virtuagym is backed by investor Sanoma Ventures and Saffelberg Investments.
University of Rome “Foro Italico”
RU9
Visionbody
170
Tel: +49 175 808 03 31
Piazza Lauro de Bosis, 15, 00135 Roma, Italy
Email: p.roggan@vision –body.com
Tel: +39 06 36733221
Website: www.vision-body.com
Email: relazioni.internazionali@uniroma4.it Website: www.uniroma4.it
VisionBody is aimed at anyone who wants to bring out the best in themselves. By putting the
The University of Rome “Foro italico” is strongly
best into themselves. As a worldwide unique EMS
committed to promoting the ethical value of
functional workout system, VisionBody delivers
physical activity and sport so as to respect
the full potential for intense full-body muscle
and enhance all the aspects of a human being.
training with complete freedom of movement.
Corrently the University offers a 3-year Bachelor
Wireless and with no damp tracksuit. Effective,
Degree and 4 Masters Courses (2-year MA), one
gentle on your joints and sustainable.
of wich is taught entirely in English and a further research-oriented post graduate course (3-year PhD).
134 ELEVATE 2017 EVENT GUIDE
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VTCT
SP4
within the UK, for those who would otherwise be
Customer Support Team, Aspire House, Annealing Close,
excluded from dancing. Our aim is to promote
Eastleigh, Hampshire SO50 9PX, UK
and develop wheelchair dancing as a sport
Tel: 02380 684500
and leisure activity across the country, to raise
Email: customersupport@vtct.org.uk
the standard of instruction and competition
Website: www.vtct.org.uk
in the UK and internationally at all levels, As
Supporting over 800 colleges and training centres
well as making dance, in whatever form, FUN,
across the UK and internationally, VTCT is a
exciting and something that individuals who
leading awarding organisation and charity. With
are part of this association and who take part
over 52 years’ experience of offering vocational
in wheelchair dance are proud to say “I can do
qualifications, VTCT operates in a range of sectors
that”. Wheelchair Dance Sport and Wheelchair
including Sport, Active Health & Fitness, Beauty
Dancing is accessible to anyone, with no
Therapy, Hairdressing & Barbering, Hospitality,
boundaries in terms of age or level of ability.
Complementary Therapies and Business & Retail.
#EveryoneCanDance.
More information here: www.vtct.org.uk
WaterRower
42
Women’s Sport Trust
Supporter
Women’s Sport Trust raises the visibility and
19 Acton Park Estate, The Vale, London, UK Tel: 020 8749 9090
increases the impact of women’s sport through
Email: info@waterrower.co.uk
the promotion of diverse athlete role models,
Website: www.waterrower.co.uk
increasing media coverage and improving the
Equally at home on the commercial gym floor
funding landscape. We are a leading UK charity
or boutique studio, the WaterRower has a cult
focused on using the power of sport to accelerate
following among fitness enthusiast across the
gender equality and stimulate social change.
world. The official water rowing machine of British Rowing, the WaterRower’s dynamically adjusting resistance gives an authentic rowing experience. Famous for its handsome design, the
Xercise4Less
153
Website: www.xercise4less.co.uk
WaterRower provides a full body workout that is low on impact, but high on intensity!
WDSA UK
GE2
Lemarie Center for Charities, 524 St. Albans Road,
Xn Leisure Systems
223
Watford, Hertfordshire WD25 9NT, UK
85D Park Drive, Milton Park, Abingdon, Oxfordshire,
Tel: 0300 111 30 45
OX14 4RY, UK
Email: info@wdsauk.co.uk
Tel: 0870 8030 700
Website: www.wdsauk.co.uk
Website: www.xnleisure.com
We are the UK National Governing Body for
Xn Leisure is a leading IT solutions provider for the
wheelchair dance sport and wheelchair dancing
Leisure Market with over 40 years’ experience.
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We have thousands of users benefiting from the
school sport. We reach all primary, secondary
latest technology. Whatever your business we
and special schools; and are experts in creating
understand your IT and Data needs. Our expertise
solutions that improve health, attendance,
and innovative solutions can save your business
academic achievement and raise standards,
time and money. Bringing strategic business
providing all young people with skills for life.
intelligence to the leisure sector through Xn Insight and the Leisure sector wide DataHub. Learn how your business can benefit from seeing their data differently in 2016.
Ziva
YMCA Awards
SP5
112 Great Russell Street, London, WC1B 3NQ, UK
40
Website: www.zivafitness.co.uk
At ZIVA, we’re dedicated to the constant
Tel: +44 (0)20 7343 1800
improvement and development of every piece
Email: awards.commercial@ymca.co.uk
of equipment we produce. We want to change
Website: www.ymcaawards.co.uk
the way you look at the fitness industry. We’re looking beyond the boundaries of current
YMCA Awards are evolving! after re-branding
industry standards and moving the line forward
from CYQ we continued developing our offer to
evolving and innovating new products for the
educational establishments, learners, employers
growing expectations of new sophisticated
and fitness professionals. We not only provide
customer bases around the globe. ZIVA is
the most highly respected qualifications in the
redefining what a fitness club can and should
industry but also offer continued development and
be to stay competitive. We are proud to
support to fitness professionals. Come and meet
introduce the ZIVA Infinity Universal Series
the team and some of our partners at our stand
stations at Elevate, packing a whole new level
to find out how YMCA Awards can help support
of functionality into a training station. Combining
you and your business.
a heavy-duty construction and sleek design, full
Youth Sports Trust
product integration, and a plethora of exercise
Supporter
options and progressions, Infinity Universal brings dramatic life and energy to the exercise
The Youth Sport Trust is an independent charity
floor. Select from twelve freestanding and
devoted to building a brighter future for young
wall-mounted configurations according to your
people through physical education, physical
training space and intended usage. Compact
activity and school sport. Established in 1995,
in footprint, simple to configure, and robust in
we have an outstanding 20 year track record
usability, Infinity Universal will redefine your view
in improving the lives of young people from 18
of functionality.
months to 18 years through the power of PE and
136 ELEVATE 2017 EVENT GUIDE
EXHIBITOR LIST
EXHIBITOR LIST 360 IMAGERY
151
FITNESS COMPARED
ACTION MATS
NI6
FUNCTIONAL DIAGNOSTIX LTD
224
ACTIVE IQ
SP1
GANTNER ELECTRONICS LTD
F4
ALLIANCE LEISURE
SPONSOR
SPONSOR
GERFLOR
2
ALL RIGHT NOW LIMITED
242
GLADSTONE
200
AMILLY INTERNATIONAL
RU11
GYMPASS UK
305
AQUAMAT LIMITED
AA3
GYMSALES SOFTWARE UK
301
BABCOCK INTERNATIONAL GROUP
SP8
H/P/COSMOS
PP6
HaB DIRECT
PP10
BASES BEAVERFIT
SUPPORTER 115
BLK BOX FITNESS LTD
35
BLU LEISURE LIMITED
150
BODYSTAT LIMITED
F5
HARLANDS GROUP
4
HEALTH CLUB MANAGEMENT
MEDIA PARTNER
HEALTHCARE DESIGN & MANAGEMENT
MEDIA PARTNER
((BOUNCE))
235
HIPPO LEISURE
BRIEFYOURMARKET.COM
TW4
HULAFIT
GE6
CAP2 SOLUTIONS
210
HUR UK
310
CARDIAC SCIENCE cCLOA CIMSPA
F9 SUPPORTER LEAD SUPPORTER
60
THE HYGIENE COMPANY
F1
INBODY UK
205
INNER RANGE EUROPE LTD
F8
CLUBBERCISE
GE4
INTENZA
CONCEPT2
PP3
IPRO SPORT DISTRIBUTION LTD
CORE HEALTH & FITNESS COSMED - THE METABOLIC COMPANY CRANLEA HUMAN PERFORMANCE
20 PP1 10
124
ISEH JORDAN FITNESS
30
JP LENNARD
140 110
DEBIT FINANCE COLLECTIONS
TW9
KEISER UK LTD
EGYM
180
LEGEND CLUB MANAGEMENT SYSTEMS
EKF DIAGNOSTICS ENGLISH INSTITUTE OF SPORT ESCAPE FITNESS LIMITED EUROPEAN MEDICAL JOURNAL EXERCISE MOVE DANCE PARTNERSHIP
PP6-PP10 SUPPORTER 1 MEDIA PARTNER SUPPORTER
EXORLIVE
292
EZFACILITY
TW8
240 LEAD SUPPORTER
290
LEISURE DESIGN & BUILD
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The Johnny G In-Trinity Board by Matrix – an innovative incline training platform that builds strength, deepens flexibility and improves balance, coordination and agility.
As seen at the Matrix International Show 2016.
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