PROJECT 01 / REPRESENTATION 3 // CRIT. DAVID MANS /// DESIGN BY RAQUEL SANCHIS
/// TABLE OF CONTENTS /// STORY OF THE BRAND
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REDESIGN
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LOGO IDENTITY
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COLOR SAMPLE
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FONT SAMPLE
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BRAND STATIONARY
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WEBSITE RE-DESIGN
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EXISTING PRODUCT REBRAND
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CONTACT
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/// STORY OF THE BRAND ///
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The company was founded in 1994, spurred by what Bezos called his “regret minimization framework”, which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time. In 1994, Bezos left his employment at D. E. Shaw & Co., and moved to Seattle. He began to work on a business plan for what would eventually become Amazon.com.
Jeff Bezos incorporated the company as “Cadabra” on July 5, 1994 and the site went online as Amazon.com in 1995. Bezos changed the name cadabra.com to amazon.com because it sounded too much like cadaver. Additionally, a name beginning with “A” was preferential due to the probability it would occur at the top of any list that was alphabetized.
Bezos selected the name Amazon by looking through the dictionary, and settled on “Amazon” because it was a place that was “exotic and different” just as he planned for his store to be; the Amazon river, he noted was by far the “biggest” river in the world (according to drainage, not length), and he planned to make his store the biggest in the world. ‘Amazon’. Wikipedia: The Free Encyclopedia, Access 9 Feb 2015
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/// LOGO DESIGN ///
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Principle I tried to evocate a fresh and simple image for Amazon. The logo had to symbolize the company’s identity, and also be usable for any sort of communication event guaranteeing its recognizability. My logo design proposal is inspired by what I consider the most iconic symbol of the brand, the box. The use of simple lines which, together with the color palette, aqua blue and vanilla, stimulate warmth to the brand.
A simple typography reflects modernity,
giving the brand authority and sofistication.
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Title Style • This is List Item One • List Item Two is Here • Third Item is This • Number Four Here • Fifht Here • Sixth Item Here
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/// STATIONARY ///
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