//ReBrand & ReDesign//

/// ReBranding /// /// ReDesigning ///

/ REPRESENTATION 3 // CRIT. DAVID MANS /// DESIGN BY RAQUEL SANCHIS

/ REPRESENTATION 3 // CRIT. DAVID MANS /// DESIGN BY RAQUEL SANCHIS

/// TABLE OF CONTENTS /// REBRAND

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OLD LOGO VS. NEW LOGO

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PRINCIPLE

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STATIONARY

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WEBSITE RE-DESIGN

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EXISTING PRODUCT REDESIGN

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REDESIGN

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EXISTING PRODUCT DRAWINGS

18

PROPOSAL STRATEGY

26

RESEARCH

28

REDESIGN: NEW PRODUCT

30

COMPONENTS

32

NEW PRODUCT IN CONTEXT

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/// ReBranding ///

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Principle I tried to evocate a fresh and simple image for Amazon.

The logo had to symbolize the company’s identity, and also be usable for any sort of communication event guaranteeing its recognizability.

My logo design proposal is inspired by what I consider the most iconic symbol of the brand, the box.

The use of simple lines which, together with the color palette, aqua blue and vanilla, stimulate warmth to the brand.

A simple typography reflects modernity,

giving the brand authority and sofistication.

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/// STATIONARY ///

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/// ReBranding ///

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/// MAKERBOT REPLICATOR 2 ///

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Founded in 2009, Brooklyn-based MakerBot速 has grown to be a global leader in desktop 3D printing. MakerBot速 Replicator is a DESKTOP 3D PRINTER with a single extruder.

With a resolution capability of 100 microns and a massive 410-cubic-inch build volume, the MakerBot Replicator 2 Desktop 3D Printer is is the easiest, fastest, and most affordable tool yet for making professional quality models.

Makerbot Replicator 2 Brouchure

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/// MAKERBOT REPLICATOR 2 ///

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Orthographic views

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Components

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/// ReDESIGN PROPOSAL REPLICATOR 2 ///

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There has been plenty of hype recently about the wonders of three dimensional printing. But 3D printing machines can do more than produce objects. They could change the future of the world’s cities. The aim of the redesign is to create a 3D printer that is able to satisfy the necessities of underprivileged communities in their path to became self-sufficient.

Simplifying the hardware or adding solar panels are some of the changes to the design. Also, by including a scanner the machine will allow the user to replicate anything without the need to model it first in a computer. But perhaps the biggest challenge was to make the 3D printer into a sand extruder, so that filament wouldn’t be always necessary.

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Photo credit: National Geographic

/// Africa’s path to self-sufficiency ///

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/// Proposal /// Hability to self-reproduce Rapid expansion

GOALS: Simplify Hardware 3D scanner Solar Powered recyclable filament Simplier interface / 29 /

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1

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3 4

5 1. Solar panel

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2. Double extruder 3. Bio Filament 4. Rotation plate 5. LCD panel / 31 /

6. Scanner controler

/// Filament extruder /// Original filament extruder, the best filament maker. We also provide PLA, ABS, HIPS pellets, Filament, Colorants, and 3D printing supplies

/// Solar Powered ///

According to the International Energy Agency, a staggering 1.3 billion people lack access to electricity worldwide.

/// Scanner ///

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/// New interface /// Millions of Africans have never been to school and around one-third of Africans over 15 years of age cannot read or write.

In countries such as Burkina Faso and Chad, as many as 75 percent of the population cannot read or write.

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Photo credit: National Geographic

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Photo credit: National Geographic

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Photo credit: National Geographic

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Photo credit: by Jodi Cobb for National Geographic 2005

RAQUEL SANCHIS UNDERGRADUATE ARCHITECTURE PRATT INSTITUTE rsanchis@pratt.edu