Utopia Creator of ideas by Rannia Makrigianni

Utopia creator of ideas

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Picking the most disparate elements and putting them together, we create a new image, another entity, a new reality

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Janis Joplin, American singer

Donâ&#x20AC;&#x2122;t compromise yourself. You are all youâ&#x20AC;&#x2122;ve got.

The multidimensional nature of women

In many prehistoric cultures, women assumed a particular cultural role. In hunter-gatherer societies, women were generally the gatherers of plant foods, small animal foods, fish, and learned to use dairy products, while men hunted meat from large animals. These tasks were often given to the women because they were not only seen as safe, but also as easy. Men had a hard time relying on women for food. Because the hunger and survival of the society trumped anything else, men decided that women could not be trusted with feeding an entire society.Other anthropologists however have suggested that women only began to follow this behavior after permanent settlement had been made, thus making these gender roles a result of civilization rather than evolution. In more recent history, the gender roles of women have changed greatly. Traditionally, middle-class women were typically involved in domestic tasks emphasizing child care. For poorer women, especially working class women, although this often remained an ideal, economic necessity compelled them to seek employment outside the home. The occupations that were available to them were, however, lower in pay than those available to men. As changes in the labor market for women came about, availability of employment changed from only “dirty”, long houred factory jobs to “cleaner”, more respectable office jobs where more education was demanded, women’s participation in the U.S. labor force rose from 6% in 1900 to 23% in 1923. These shifts in the labor force led to changes in the attitudes of women at work, allowing for the revolution which resulted in women becoming career and education oriented. Movements advocate equality of opportunity for both sexes and equal rights irrespective of gender. Through a combination of economic changes and the efforts of the feminist movement, in recent decades women in most societies now have access to careers beyond the traditional homemaker.

Utopia Creator of ideas

The woman in advertising

The woman voter

Women in the past

The businesswoman

Woman nature throughout Disney films. Beauty, kindness, freedom, personality, spirit, culture diversity.

Utopia Creator of ideas

The nature of women through powerful female personalities. Courage, ideals, sacrifices, education, fighting. They dreamed to change the world, some of them managed to do it.

Marie Courie (1867-1934) was a physicist and chemist famous for her pioneering research on radioactivity. She was the first person honored with two Nobel Prizes—in physics and chemistry. She was the first female professor at the University of Paris, and in 1995 became the first woman to be entombed on her own merits in the Panthéon in Paris.

Maria Callas (1923-1977) was an American-born Greek soprano and one of the most renowned opera singers of the 20th century Ella Fitzgelard (1917-1996) also known as the “First Lady of Song” and “Lady Ella,” was an American jazz and song vocalist.

Frida Khalo (1907-1954) was a Mexican painter, born in Coyoac and is perhaps best known for her self-portraits.

Gertrude Stein (1874-1946) was an American writer, poet and art collector who spent most of her life in France.

Simon de Beauvoir (1908-1986) was a French existentialist philosopher, public intellectual, political activist, feminist theorist and social theorist.

Malvina Karali (1952-2002) was a Greek writer, screenwriter, journalist and television presenter.

Amy Winehouse (1983-2011) was an English singer and songwriter known for her powerful deep contralto vocals and her eclectic mix of musical genres including R&B, soul and jazz.

Rachel Corrie (1979-2003) was an American member of the International Solidarity Movement (ISM). She was killed in the Gaza Strip by an Israel Defense Forces (IDF) bulldozer when she was standing or kneeling in front of a local Palestinian’s home, thus acting as a human shield, attempting to prevent the IDF from demolishing the home.

Patti Smith (1946) is an American singer-songwriter, poet and visual artist, who became a highly influential component of the New York City punk rock movement with her 1975 debut album Horses.

Melina Mercouri (1920-1994) was a Greek actress, singer and politician. A political activist during the Greek military junta of 1967– 1974, she became a member of the Hellenic Parliament in 1977 and the first female Minister for Culture of Greece in 1981. Mercouri was the person who, in 1983, conceived and proposed the programme of the European Capital of Culture, which has been established by the European Union since 1985. She was a strong advocate for the return of the Parthenon Marbles, which were removed from the Parthenon and are now displayed in the British Museum, to Athens.

Adrey Hepborn (1929-1993) was a British actress and humanitarian. Although modest about her acting ability, Hepburn remains one of the world’s most famous actresses of all time, remembered as a film and fashion icon of the twentieth century. Hepburn devoted much of her later life to UNICEF.

Utopia Creator of ideas

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The multidimensional nature of women

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It is difficult to explain the nature of a woman because, as the title says, it is multidimensional. A woman can be a friend, a mate, a mother, a teacher, a fighter, a manager, a leader, a housewife, an athlete. Some women also, include into their personality male characteristics. That’s exactly what this synthesis wants to show. Game Boy and video games in general is a “man’s issue”. But nonetheless exists in a woman’s purse as the only male thing in it.

Utopia Creator of ideas

Woody Allen American director

In Beverly Hills... they donâ&#x20AC;&#x2122;t throw their garbage away. They make it into television shows.

Garbage are telling stories

The term found art—more commonly found object (French: objet trouvé) or readymade—describes art created from undisguised, but often modified, objects that are not normally considered art, often because they already have a non-art function. Marcel Duchamp was the originator of this in the early 20th century. Found art derives its identity as art from the designation placed upon it by the artist. The context into which it is placed (e.g. a gallery or museum) is usually also a highly relevant factor. The idea of dignifying commonplace objects in this way was originally a shocking challenge to the accepted distinction between what was considered art as opposed to not art. Although it may now be accepted in the art world as a viable practice, it continues to arouse questioning, as with the Tate Gallery’s Turner Prize exhibition of Tracey Emin’s My Bed, which consisted literally of her unmade and dishevelled bed. In this sense the artist gives the audience time and a stage to contemplate an object. Appreciation of found art in this way can prompt philosophical reflection in the observer. Found art, however, has to have the artist’s input, at the very least an idea about it, i.e. the artist’s designation of the object as art, which is nearly always reinforced with a title. There is mostly also some degree of modification of the object, although not to the extent that it cannot be recognised. The modification may lead to it being designated a “modified”, “interpreted” or “adapted” found object.

Utopia Creator of ideas

Garbage in advertising is mostly used in order to communicate environmental messages and talk about environmental issues. Some examples are the following :

Illustration is always a good way to show things in a less cruel way than they are. Unbelievably clever and simple, this idea drew my attention from the first time I saw it!

Found Art!

This guerilla ad presents a garbage bag which is designed to make rubbish look better.

Guerilla Marketing!

Found art is presented in the previous page and itâ&#x20AC;&#x2122;s a form of art which uses useless materials to produce a piece of art.

Utopia Creator of ideas

Suede, an English alternative rock band from London, with their song “Trash” sang for the vanity of human existence.

Zippo campaign

Garbage are also used in provoking the awarness of the spectator. For example, this guerilla marketing below tries to captivate the passingby’s attention, touching the issue of homeless people living in a city.

Guerilla Marketing!

Another campaign, this time about the people who work in this domain.

Garbage is also used to aware consumers of what they eat.

Utopia Creator of ideas

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Garbage are telling stories

I decided to compose this picture because I wanted to express the way homeless people may feel but also something else. That the garbage that comes from every home carries with them something that links the two existences. The homeless and the people of each house that have thrown the garbage away. This connection between them is illustrated as a kind of smoke but with a “phantom” or a “spirit” sense. It’s the spirit of the garbage which encloses the happy peolple of the house and haunts the homeless man.

Utopia Creator of ideas

Audrey Hepburn, American actress

Nothing is impossible, the word itself says ‘I’m possible’!

Nothing is impossible

Possibility theory is a mathematical theory for dealing with certain types of uncertainty and is an alternative to probability theory. Professor Lotfi Zadeh first introduced possibility theory in 1978 as an extension of his theory of fuzzy sets and fuzzy logic. D. Dubois and H. Prade further contributed to its development. Earlier in the 50s, economist G.L.S. Shackle proposed the min/ max algebra to describe degrees of potential surprise. For simplicity, assume that the universe of discourse 立 is a finite set, and assume that all subsets are measurable.

Utopia Creator of ideas

It is not just a quotation, but also a way of living. People who live like this are not mediocre, in addition they are energetic, optimistic and dreamful. Advertising uses this image to motivate, to possess power to a brand and to communicate an optimistic and hopeful message.

Adidas’ campaign

Using also opinion leaders

Adidas has created a campaign with the quote “Impossible is nothing”.

Jonathan Livingston seagull is a book written by Richard Bach, is a fable in novella form about a seagull learning about life and flight, and a homily about self-perfection. It was first published in 1970 as “Jonathan Livingston Seagull — a story.” By the end of 1972, over a million copies were in print, Reader’s Digest had published a condensed version, and the book reached the top of the New York Times Best Seller list where it remained for 38 weeks. In 1972 and 1973 the book topped the Publishers Weekly list of bestselling novels in the United States.

The film, which has no human actors on screen, tells the story of a young seabird who, after being outcast by his stern flock, goes on an odyssey to discover how to break the limits of his own flying speed. Whereas the source text was a commercial success, the film version was poorly received by critics and barely broke even at the box office. It was nominated for two Academy Awards and the musical score by Neil Diamond won a Golden Globe Award and a Grammy Award.

“Nothing is impossible” sing also the Planetshakers, which are a youth movement that began as an annual conference and grew into a ministry and church in Melbourne, Australia and they also have a band as a part of them.

Utopia Creator of ideas

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Nothing is Impossible

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Sarah Reinertsen, the 1st female leg amputee to complete the Ironman. An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC) consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bike and a marathon 42.195-kilometre (26.219 mi) run, raced in that order and without a break. Most Ironman events have a strict time limit of 17 hours to complete the race, where the Ironman race starts at 7 AM, the mandatory swim cut off for the 2.4-mile (3.9 km) swim is 2 hours 20 minutes, the bike cut off time is 5:30 PM, and all finishers must complete their marathon by midnight. The name Ironman Triathlon refers to both the original Ironman triathlon and the annual Ironman World Championship. Also called Ironman Hawaii, the world championships of the event, held annually in Hawaii since 1978 (with an additional race in 1982), are now preceded by a series of qualifying events. Ironman Triathlon became known for its grueling length, harsh race conditions, and television coverage.”

Utopia Creator of ideas

Banksy, English-based graffity artist

Some people represent authority without ever possessing any of their own

Some people represent the authority without ever possessing any of their own

Banksy is a pseudonymous England-based graffiti artist, political activist, film director, and painter. His satirical street art and subversive epigrams combine irreverent dark humour with graffiti done in a distinctive stencilling technique. Such artistic works of political and social commentary have been featured on streets, walls, and bridges of cities throughout the world.Banksy’s work was born out of the Bristol underground scene which involved collaborations between artists and musicians.According to author and graphic designer Tristan Manco and the book Home Sweet Home, Banksy “was born in 1974 and raised in Bristol, England. The son of a photocopier technician, he trained as a butcher but became involved in graffiti during the great Bristol aerosol boom of the late 1980s. ”Observers have noted that his style is similar to Blek le Rat, who began to work with stencils in 1981 in Paris and members of the anarcho-punk band Crass, which maintained a graffiti stencil campaign on the London Tube System in the late 1970s and early 1980s and is active today. However Banksy himself stated on his website that in all actuality he based his work off of 3D from Massive Attack, stating, “No, I copied 3D from Massive Attack. He can actually draw.” Known for his contempt for the government in labeling graffiti as vandalism, Banksy displays his art on public surfaces such as walls and even going as far as to build physical prop pieces. Banksy does not sell photos of street graffiti directly himself; however, art auctioneers have been known to attempt to sell his street art on location and leave the problem of its removal in the hands of the winning bidder. Banksy’s first film, Exit Through the Gift Shop, billed as “the world’s first street art disaster movie,” made its debut at the 2010 Sundance Film Festival. The film was released in the UK on 5 March 2010. In January 2011, he was nominated for the Academy Award for Best Documentary for the film.

The authority

Utopia Creator of ideas

Anyone of us can think of at least one personality or institution who represents the authority and according to us, they donâ&#x20AC;&#x2122;t do their job well. Politicians, policemen, CEOs, people who have power and either they exploit it, either they believe that can do whatever they want because of that power, which in reality is borrowed. Power corrupts eitherway. Unfortunately in many countries around the world the dictatorship dominates. Like Kazakstan, Iran, North Korea. But the worst case in history was that of Adolph Hitler who provoked the 2nd World War and killed countless people.

And the resista

George W. Bush, ex-president of America who is accused of starting two wars and other acts of corruption.

Police is a classic paradigm of authority representation. Unfortunately, many of them in random countries are mixed with circuits of the night, like criminals of trufficking, mafia and drugs. Often they also use their power against citizens.

Banksy express his protest against world’s injustice through his graffiti creations.

ance!

Sacha Noam Baron Cohen (born 13 October 1971) is an English stand-up comedian, actor, writer, and voice artist. He is most widely known for writing and playing three unorthodox fictional characters Ali G, Borat, and Brüno. In his films have made ironical comments to any kind of authority.

“The dictator” is a film by Charlie Chaplin, commenting on the corruption of power.

Michael Francis Moore (born April 23, 1954) is an American filmmaker, author, social critic and activist. With his moves makes hard commentary on the American way of living and the authorities.

Punk was the first movement who tried to protest against injustice and those who maintained it. The punk subculture emerged in the United Kingdom, the United States, and Australia in the mid1970s.

Utopia Creator of ideas

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Some people represent authority without ever possessing any of their own

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Reffered to Kafka’s creation “The Trial”, this synthesis wants to recreate the atmosphere of the book, but also to act in two diversive ways. The man of the picture may be corrupted in reality but also he may be underprevileged by others who tried to present him as a corrupted person although his innocence. Kafka in his book talks about “the door of justice” which is impassable. It’s a metaphor for the difficulty to prove the truth of situations. This man stands in front of this door, which now it is obvious by the light on the floor that it is open but the man looks at it with despair.

Utopia Creator of ideas

Oscar Wilde, Irish writer&poet

An idea that is not dangerous is unworthy of being called an idea at all.

From the scarcity of days to the rain of ideas

In the most narrow sense, an idea is just whatever is before the mind when one thinks. Very often, ideas are construed as representational images; i.e. images of some object. In other contexts, ideas are taken to be concepts, although abstract concepts do not necessarily appear as images. Many philosophers consider ideas to be a fundamental ontological category of being. The capacity to create and understand the meaning of ideas is considered to be an essential and defining feature of human beings. In a popular sense, an idea arises in a reflex, spontaneous manner, even without thinking or serious reflection, for example, when we talk about the idea of a person or a place.

Utopia Creator of ideas

Guerilla Marketing is based on a very good id Nothing else.

Gue Guerilla Marketing or Guerilla Advertising is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

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erilla! The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources.

Utopia Creator of ideas

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From the scarcity of days to the rain of ideas

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Inspired from Guerilla, this act is a guerilla Marketing act in order McDonalds to advertise their newcome of fresh salads. The huge fork is sticked to the grass, which is green, like the salads when they are fresh. The slogan “Enjoy aour salads!” is written on the grass so as to seem to be a shadow on it. And the McDonalds’ logo below, painted with coloured spray.The public always is surprised by guerilla acts.

Utopia Creator of ideas

Octavio Paz, Mexican poet, writer&philosopher

Art is an invention of aesthetics, which in turn is an invention of philosophers What we call art is a game.

The climax of fetish aesthetics. The technology of sensibility.

Aesthetics (also spelled aesthetics or esthetics) is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty. It is more scientifically defined as the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste More broadly, scholars in the field define aesthetics as “critical reflection on art, culture and nature. The word aesthetic is derived from the Greek αισθητικός (aisthetikos, meaning “esthetic, sensitive, sentient”), which in turn was derived from αισθάνομαι (aisthanomai, meaning “I perceive, feel, sense”). The term “aesthetics” was appropriated and coined with new meaning in the German form ΑΕsthetik (modern spelling Ästhetik) by Alexander Baumgarten in 1735. A fetish (derived from the French fétiche; which comes from the Portuguese feitiço; and this in turn from Latin facticius, “artificial” and facere, “to make”) is an object believed to have supernatural powers, or in particular, a man-made object that has power over others. Essentially, fetishism is the etic attribution of inherent value or powers to an object.

Utopia Creator of ideas

In Dick Hebdige’s book “Subculture, the meaning of style” a simple vaseline is transformed into a fetish. This makes clear that anything can be a fetish, as long as someone finds his own deep reason into this as a symbol.

Rasta hair was a fetish for rastafari people, a movementthat arose in the 1930s in Jamaica. Leather and rubber fetishisms are sexual fetishisms more accepting of homosexuality, bisexuality, nonmonogamys and cross-dressing than general society.

Jeans Levis’ 501 was a fetish for the greasers, a youth subculture that originated in the 1950s among young northeastern and southern United States street gangs

A pair of Dr Martens shoes. They used to be a fetish for youth subcultures as the Mods, the Punks and the Skinheads.

The ultimate fetish for punks where their hair, that usually were mohican haircuts. Converse All Stars were a fetish symbol for Punks and for Emo. Long hair with a handkerchief was Hippie’s fetish

Gothic aesthetics is dark, often with some feminine habits, like coloured nails and eyes.

Aesthetics is in straight relation to what we call style. Aesthetics began from ancient greek philosophers who had understood first of all the great value of beauty. The evolution of aesthetics led to what we call today “style”. Different people express themselves with different aesthetics. Dick Hebdige argues that the punk subculture shares the same “radical aesthetic practices” as Dada and surrealism

Bauhas and Russian Avant-Garde had a particular aesthetics with the use of shapes and colours between red, black and yellow.They also were the starting point for graphic design as we know it now. Grace Jones is a Jamaican-American singer, model and actress. She became famous about her aesthetics and her androgynous style, while she was Andy Warhol’s muse. Androgynous aesthetics was for popular to Glam Rockers.

Utopia Creator of ideas

Technology dominates in our lives. There are some aspects really stunning.

An implant is a medical device manufactured to replace a missing biological structure, support a damaged biological structure, or enhance an existing biological structure. Medical implants are man-made devices, in contrast to a transplant, which is a transplanted biomedical tissue.

Nanotechnology (sometimes shortened to â&#x20AC;&#x153;nanotechâ&#x20AC;?) is the study of manipulating matter on an atomic and molecular scale. Generally, nanotechnology deals with developing materials, devices, or other structures possessing at least one dimension sized from 1 to 100 nanometres. Quantum mechanical effects are important at this quantum-realm scale.

Robotic surgery computer-assisted surgery, and robotically-assisted surgery are terms for technological developments that use robotic systems to aid in surgical procedures.

Virtual reality (VR), also known as virtuality[citation needed], is a term that applies to computer-simulated environments that can simulate physical presence in places in the real world, as well as in imaginary worlds.

Sensibility refers to an acute perception of or responsiveness toward something, such as the emotions of another. This concept emerged in eighteenth-century Britain, and was closely associated with studies of sense perception as the means through which knowledge is gathered. It also became associated with sentimental moral philosophy. Philippina “Pina” Bausch (27 July 1940 – 30 June 2009) was a German performer of modern dance, choreographer, dance teacher and ballet director. With her unique style, a blend of movements, sounds and prominent stage sets, and with her elaborate cooperation with performers during the composition of a piece (a style now known as Tanztheater), she became a leading influence since the 1970s in the world of modern dance. A 3D display is any display device capable of conveying a stereoscopic perception of 3-D depth to the viewer. The basic requirement is to present offset images that are displayed separately to the left and right eye. Both of these 2-D offset images are then combined in the brain to give the perception of 3-D depth

Theatre is a collaborative form of fine art that uses live performers to present the experience of a real or imagined event before a live audience in a specific place. The performers may communicate this experience to the audience through combinations of gesture, speech, song, music or dance.

Brigitte Bardot&Jean Luc Godard Brigitte Anne-Marie Bardot is a controversial former French fashion model, actress, singer and animal rights activist. She was one of the best-known sex symbols of the 1960s. Jean Luc Godard is a French-Swiss film director, screenwriter and film critic. He is often identified with the 1960s French film movement, French Nouvelle Vague, or “New Wave”. Contempt or ‘Le Mempris’ was the film that the two personalites combined their talent. It is one of the most important films of the postwar era.

Utopia Creator of ideas

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The climax of fetish aesthetics...

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The Apple brand is a fetish for many people, especially designers. It has developped a particular aesthetics which combines modern with minimal and also it has introduced touch technology in some of its products.

Utopia Creator of ideas

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...The technology of sensibility.

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In this synthesis the apple reveals the energy of senses, such as oflaction, vision, taste and touch. The woman body symbolizes the femininity which with its turn symbolizes the beauty, the energy, the sensuality and the aesthetics. Like a human body who wants to be touched, like the velvet smell and surface of an apple, the i-Pad provokes us to touch it and experience this sentimental explosion.

Utopia Creator of ideas

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Evaluation of use and management of the final visual product

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Utopia Creator of ideas

The multidimensional nature of women In this visual synthesis the black&white is chosen because the real weight shall be given to the red elements of the photo. One of them is the Nintendo Game Boy. The red colour represents the nature of the woman in a general framework. All the elements here are things used to be carried in a woman’s purse, except for Game Boy-as its name says so. Women are not used in playing videogames, while they like magazines, novels, things of daily care (like cosmetics). They also use to keep a diet (the apple represents it). Consequently, this synthesis tries to attract the viewer’s attention by communicationg that any of these objects could be inside a woman’s purse, such as a Game Boy! The red colour on it tries to emphasize the message more. Also, the chosen font points to video games’ screen, as it is shaped of pixel-like elements. It’s all about a Nintendo campaign referring to women, as there are many of them who like video games and Game Boy.

Garbage are telling stories This synthesis shows a homeless man searching in a garbage can for food. Meanwhile, a ghost-like smoke comes out of it. In this smoke figures of happy people are shaped like ghosts in the air. The viewer is provoked to understand what those figures are. They come out of the garbage can; they are figures of the people who threw the garbage away and live in happy homes. Their ghostly appeareance shows that they haunt the homeless whose life has nothing to do with theirs. The viewer feels overwhelmed when he realizes that. It’s an Amnesty International campaign.

Nothing is impossible This one is more obvious. This woman has an additional part on her body instead of a leg. But the message ‘She can run like the wind’ tells us that this problem doesn’t prevent her from running really fast and being a champion. This synthesis provokes the admiration of the viewer, his surprise and gives him hope that if SHE can then he can, too. It gives a positive message, either it shows something that could be characterized not as positive. It’s a synthesis for a Converse campain with the slogan ‘Just Believe’. If you believe in yourself you can achieve anything. That’s the final message the viewer receives.

Some people represent authority without ever possessing any of their own This man is obviously corrupted. It is writen on his existence, there is also an image behind him in which the viewer believes he is involved, where he takes money illegaly. But the look on his face which seems to be regretful and hopeless says that something goes wrong, guiding the viewer to think again the initial judgement. What if this man stands in fron of the door of justice and he is innoncent? What if he’s trapped in a world of injustice? It’s a synthesis for a Human Rights’ campaign about justice.

Utopia Creator of ideas

From the scarcity of days to the rain of ideas Guerilla marketing is based on a great idea. This guerilla act tries to capture the passenger’s eye in order to advertise the MacDonalds’ fresh salads. The fork sticked to the fresh green grass symbolizes the fresh salad that the fork of the consumer will be sticked on. This act tries to surprise the viewer and gain his attention, while it is a parallelism to a real action he may be intended to do after seeing this guerilla ad.

The climax of fetish aesthetics... The technology of sensibility These campaign series promote the high aesthetics of Apple and provoke the viewer to touch the i-pad by showing two elements; the woman body and the apple. The first is communicating the beauty, the energy and the vividness. The second is the fetish of a whole brand. Combibning the written ‘Touch me’ message it is a synthesis of seductions. The final objective is the viewer to feel the need to touch this screen having this image and sensation in his mind.

Utopia Creator of ideas