My company is already social,
Now What?
London, 18st June 2014 Pablo Peris – Director Pablo.Peris@raona.com
Understands the key factors for a successful ESN Share some experiences and real case studies Answer the magical question: Which tool when?
“Social Enterprise is implemented 80% through organization culture and 20% through technology.�
Technology
- Gartner, September 2012
Culture
Factors for a Successful Journey
Clarity of Vision
Sponsorship and Participation
Integration
Community Management
Your organization can explain how ESN helps them do their job better.
Executives and key contributors are committed to driving adoption.
The right sources of business data are connected to your Enterprise Social solution.
A proactive, analytics-based approach is applied to engaging users.
1
Vision
5 Steps
1-2 weeks
Ongoing
1-2 months
1-2 weeks
Steps of the Social Journey Step 1: Define Your Vision
Step 2: Map to Value
Step 3: Work Social
Step 4: Drive Success
Step 5: Evaluate, Adapt & Iterate
Brainstorm the possibilities within your company, and outline your organization’s highlevel goals and objectives in particular.
Target and prioritize opportunities for business value to support your overarching vision and goal.
Put your prioritized social initiatives into practice. Outline a plan for adoption and engagement.
This phase is about executing on your plan and bringing your network to life, through a network launch, engagement activities, and community management.
Achieve real business relevance by measuring your success qualitatively and quantitatively. Use engagement data to support your findings.
2
Participation
With adequate user training and on-going communication
Formal launch
% of engaged users
Yammer begins to spread virally Preparing for adoption
Free service
Time
People leave (no value)
Premium service
Without adequate training and communication
Prioritisation
Use Case Example:
Marketing & Sales Department
Share market intelligence Description The sales team needs to capture and share market intelligence with the rest of the organisation, often in the form of photos, relating to clients and competitors (new products, marketing material, points of sale, etc.).
Current situation The process is overly long and complicated, meaning that not enough market intelligence is shared. The area of the intranet designed to host this type of information is rarely visited by the rest of users and cannot be accessed from mobile devices.
Solution Take photos with mobile devices and upload them to Yammer to the ‘market intelligence’ community in less than 30 seconds.
Advantages •More
information about the market and competitors
•Comments
and feedback
•Easy
to find
•Easy
to upload and view information from mobile devices.
Success metrics •#
of people who have uploaded information
•#
of photos uploaded compared to current number
•#
conversations generated within the community
•User
surveys
Person responsible & timescale •Sales
Director
•Launch
on 30 May
3
Integration
Left side Classified Archived Formal One - Many
Governance Plan
Right side Tags Conversations Real Time Feedback Many - Many Social
Right side
Elements
ORDER How is my information going to grow? Where should I store my documents? How should I classify my documents? What process should I start? When? Who has access? Is this searchable?
GOVERNANCE PLAN
Good Practices, Procedures, Hierarchies for Information
Workflows Task Classifications Metadata Procedures Transactions Databases Approved versions Deliverables Digital Signature Compliance ‌
Right side
Elements
SOCIAL What are we talking about? Who is participating? What is interesting to me? Are there new initiatives? Is there any value in the content generated? Is this helping my business?
SOCIAL PLAYBOOK
Conversations Tags Feedback Opinions Likes Share Trends Real Time Activity Timelines Notes Chats Engagement ‌
Define and prioritise the use case that really adds value to our business
WORKING ON A CONTRACT…
+ PERFORMANCE TEST
Jan Hernandez My Links
Polls
Lastest Docs
HOMEPAGE DESIGN
INTEGRATION
YAMMER WEBPART
Simple integration with a basic OOB webpart
WORKFLOWS
WORKFLOWS
Automated integration with internal and external systems
WORKFLOWS
Automated integration with internal and external systems
WORKFLOWS
Automated integration with internal and external systems
WebApps
Collaboratively work on Microsoft Excel, Word and PowerPoint inside Yammer
Dynamics
Bi-directional publishing of business data from CRM to Yammer and vice versa.
4
Community Management
CONTENT CURATION
TOO MUCH INFORMATION IS A PROBLEM
CONTENT CURATION
WE NEED TO DEFINE RULES TO DISTRIBUTE CONTENT
RELEVANT THE RESPONSIBLE FOR EACH COMMUNITY LOOKS AFTER THE INFORMATION THAT IS INFORMATION DELIVERED TO ME.
Factors for a Successful Journey
Clarity of Vision
Sponsorship and Participation
Integration
Community Management
Your organization can explain how ESN helps them do their job better.
Executives and key contributors are committed to driving adoption.
The right sources of business data are connected to your Enterprise Social solution.
A proactive, analytics-based approach is applied to engaging users.
Urgent Urgency \ Communication
Lync call
Ad-hoc
IM Direct Message
Lync Content Rich Online Communication
Outlook email
Yammer Team Discussion
One Drive
SharePoint Team Storage
Individual
Yammer Company Communication
SharePoint Intranet
Team Company Audience Size / Content
Which tool when?
THANKS!
London, 18st June 2014 Pablo Peris – Director Pablo.Peris@raona.com