LUXURYHOMES NAPLES REAL ESTATE MARKET A Marketing Strategy To Sell Your Home
TEAM
LUXURYHOMES NAPLES REAL ESTATE MARKET
Overview Knowledge of Area & Experience Targeting Buyers Marketing Plan Communication 2
Pricing & Maximizing Value
1
QUESTIONS Top Questions Sellers Ask Deciding to sell your home is a personal decision that requires great care and attention. Our team has gathered the four most important questions from potential sellers. 1. HOW WELL DO YOU KNOW THIS MARKET PLACE AND LOCAL AREA? When it comes to selling real estate, knowledge is power. It is important to choose an agent with a strong understanding of the area and its different sub-communities and condominiums as well as knowledge of the current market trends and conditions. With 20 years of real estate experience in Naples’ most luxurious communities, I have sold and shown property in every luxury community throughout Naples. 2. DO YOU HAVE BUYERS? My team and I are constantly meeting and interviewing new buyers for your area. Our marketing plan attracts a large number of qualified buyers not only for your specific community, but more importantly, YOUR SPECIFIC HOME. Utilizing custom marketing materials, both print and internet advertising to local, national and international buyers, e-mail blasts, newsletters, mailings, open houses and much more, we reach out directly to buyers and bring them to your home. 3. WHAT IS DIFFERENT ABOUT YOUR MARKETING PLAN? Every agent is going to put your home in MLS, make a fancy brochure and place an ad in the local newspaper, but are they going to step outside of the box and market your home as a luxury property should be advertised? As an example, while most agents are still focused on traditional photography, we have advanced to professional videography, showcasing your home’s best features in a high quality movie trailer. These movies not only appeal to the more affluent, tech-savvy, luxury buyer, but they are viewed 75% more times than photos. 4. I WANT AN UPDATE ON THE SALE OF MY HOME. HOW OFTEN WILL I HEAR FROM YOU? In a recent National Association of Realtors (NAR) survey, the number one complaint when working with an agent was the lack of communication. My commitment to you is that I am personally available to take your call or return the call within the hour. In addition, you will receive a weekly phone call with updates on showing and marketing activity and at the end of each month I will send you a marketing service report with all of the activities I have performed to market your home.
2
As a native Neapolitan, Dustin Beard has seen Naples grow from a small, sleepy town into one of the country’s most desirable places to live. This rare perspective gives him unparalleled insight into the Naples’ real estate market, its hidden gems, its sought-after neighborhoods and its prospects for the future. After graduating from Western Carolina University with a degree in Business Sales, Dustin promptly started his real estate career in Naples. Now with 20 years of experience selling Naples’ finest real estate, Dustin brings his knowledge and experience to every transaction. Helping his clients achieve their real estate objectives is his #1 priority. Dustin has worked hard to keep his knowledge and strategy on the cutting edge. His knowledge of individual neighborhood markets and value trends ensures that his clients make smart decisions. His network of contacts - attorneys, appraisers, lenders, licensed contractors and surveyors - ensures the transaction continues to move smoothly. Dustin is happily married to his high school sweetheart and has two children. He enjoys the outdoors, boating, and coaching his children’s sports teams.
“I enjoy nothing more than seeing a transaction come together for my client and working in their best interest to achieve top value for their property.” 3
DEBBIE S. HUNT
4
Originally from central New York State, Debbie has resided in Naples for almost three decades. As a member of the National Association of Realtors and the Naples Area Board of Realtors, Debbie has over 20 years of experience in the Naples luxury market and is exceptionally knowledgeable and experienced in many different communities, ranging from private homes to beachfront condos and golf course communities. Previously specializing in high-end Residential Leasing, Debbie now brings her extensive market expertise to the sales arena. In her free time, Debbie enjoys spending time with her family, especially her new grandson, and being active outdoors boating and kayaking on the beautiful Gulf waters and spring-fed rivers throughout the state of Florida.
A New England native, Katie has lived and worked in Naples for over 20 years. From an early age, creativity has been prevalent in her life. She gained experience in the real estate field early, becoming a property manager at age 20 for a company in Old Naples with over 70 vacation rentals. Her knowledge of the Naples area along with an eye for design and branding landed her an opportunity in the marketing department of a leading real estate company. Her passion for luxury real estate lead her to obtain her license. Since that time, Katie has been working with the Dustin Beard Team as the Marketing Director and a Buyers’ agent. She enjoys traveling, playing with her dog Stella and spending time with family and friends.
1
Knowledge of Area & Experience 5
Knowledge of the Area & Experience Over $250 million in real estate sold in Naples’ most luxurious markets since 2001.
SOLD
6
BRITTANY
CONNERS
SOLD
LE CIEL VENETIAN
LE PARC
INDIES WEST
SOLD
SOLD
SOLD
SOLD PARK SHORE
MERIDIAN CLUB
SOLD
LE CIEL PARK TOWER
LAUSANNE
SOLD
SOLD
SOLD
SOLD
MONACO BEACH CLUB
CONTINENTAL CLUB
MOORINGS
SOLD
PINE RIDGE ESTATES
SOLD
SOLD SOLD
SOLD
PELICAN POINT WEST
PARK SHORE TOWER
PARK PLAZA
MOORINGS
SOLD
RESERVE ESTATES
PORT AU VILLA
PARK SHORE TOWER
PELICAN POINT WEST
SOLD
TERRACES
SOLAMAR
ROYAL HARBOR
SOLD
WESTGATE
VISTAS PARK SHORE
SOLD
SOLD
SOLD
SOLD
SOLD
SOLD
SOLD
7
Internal Data Analysis Team One of the best in the nation providing this service
William Raveis is one of the few companies in the NATION offering their own proprietary real estate research software. Reports segmented by cities, communities or neighborhoods are produced to fully understand current market dynamics, historical trends and future predictions. This is an important tool we will use for establishing the value of your home. This market data is crucial when assisting owners in value determinations, not only for establishing an initial price, but also for creating a negotiating strategy and determining the sales price objective.
Median Sales Price
Unit Sales
Naples, FL - Single Family Properties Between 2,000,000 and 10,000,000
Naples, FL - Single Family Properties Between 2,000,000 and 10,000,000
# of Units
40 30 20
3,500
3,000
2,500
10
‘18 Single Family
8
4,000 Sales Price ($000)
50
Number of homes sold.
Median means “middle”. There are an equal number of homes priced above and below the median.
‘19
‘20 4-Month Moving Average
‘18 Single Family
‘19
‘20 4-Month Moving Average
2
Targeting Luxury Buyers 9
International Exposure
PARK SHORE
We are the #1 Broker in the #1 Network in the World International & Global Reach Our marketing campaign goes beyond local marketing - William Raveis is an established leader in the luxury market and has a reputation for expertise in representing some of the finest homes. Our powerful local brand and leading local market share has earned us the honor to represent Leading Real Estate Companies of the World®, a “invitation only” global network responsible for more sales each year than any other real estate network.
“William Raveis has been recognized as the #1 Luxury Brokerage by Leading Real Estate Companiesis of the toWorld.” Each property on LuxuryPortfolio.com translated nine languages and
REACHING THE RIGHT AUDIENCE
60-plus currencies, which results in consumers visiting the site from almost every
country each month. And it’s division not just any consumer visiting the site. Of our 3 Founded in 2005, the luxury marketing of Leading Real Estate million a year, a typical visitor has a household income of $1.32 million, owns a Companies of the World® markets luxury homes to the increasingly savvy, primary home valued at more than $3.8 million and a secondary home valued at affluent consumer, utilizing a $5sophisticated mix online and who offline media to more than million. We are reaching theof right people. People love and own significant properties. position homes to receive maximum exposure. Through a proprietary tracking tool, LuxeAnalytics,™ our agents can provide
Luxury Portfolio marketscomprehensive over 25,000 properties annually in prestigious reporting on the online activity of the potential buyers viewing property. Luxury Portfolio monitors their location, both domestic and The publications, and on ouryour award-winning website LuxuryPortfolio.com. international, language and preferred currency to assist in gauging market collection of properties is unmatched globally and is the largest network of response to your home. This analytical insight is critical in connecting with today’s premier independent brokers representing properties allmarketing over the world. global buyer, and a competitive luxury edge for you to make informed decisions to maximize your options when weighing offers from interested parties.
Visits by Country China l United Kingdom l France l Germany l
Canada l Republic of Korea l Australia l Spain l
Sweden l Belgium l Switzerland l
Russian l Italian l
Japanese l German l
Visits by Language
3
Spanish l French l Chinese l
10
I
N
T
E
R
N
A
T
I
O
N
A
L®
THE #1 PERFORMING GLOBAL NETWORK 300
Leading Real Estate Companies of the World® Keller Williams Coldwell Banker
$254
250
Non-LeadingRE Independents RE/MAX
$222
Sotheby’s International Realty Century 21
200
HomeSmart
$192
ERA
$182
Better Homes & Gardens Realty Executives Exit Realty
150
100
®
Leading Real Estate Companies of the World
Berkshire Hathaway Home Services
$89
$83 $72
50
$30 $14
$14
$12
$7
$.5
0
Volume shown in billions of dollars This bar chart is sourced from REAL Trends Top 500 for 2018, realtrends.com
William Raveis Real Estate, Mortgage & Insurance and The Leading Real Estate Companies of the World® sell more homes than any other real estate organization or franchise. • • • • • •
1.1 Million transactions $254 Billion in home sales 565 Companies 4,300 Offices 130,000 Sales associates 70 Countries
LuxuryPortfolio.com Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World® The company’s portfolio is unparalleled in the global arena, with $1 million plus residences in over 50 countries, and website visitors from over 200 countries/territories per month, site translation in multiple languages, conversion to multiple currencies and a total inventory of available properties totaling over $44 billion.
11
REAL ESTATE • MORTGAGE • INSURANCE
by the NUMBERS
54M+
940 offices 49 countries
website views annually across our luxury real estate network
corporate offices in New York, London, Hong Kong, Los Angeles, Chicago, Palm Beach & Moscow
$500B
~14,000 Number of Luxury Properties Worldwide
Real Estate Sales Over the Last Five Years
Properties by price
Properties by region
(number of properties)
(value of properties)
5%
$56B the
GLOBAL AUTHORITY
8%
2%
10%
Value of Luxury Properties Worldwide
14% 40%
IN LUXURY REAL ESTATE,
15%
Christie's International
68%
Real Estate is the only
38%
global real estate $1M - $3M $5M - $10M
$3M - $5M
Europe, the Middle East and Africa
$10M - $20M
US & Canada
>$20M
Asia & Australia
Latin America & Caribbean
All data as of September 30, 2018
christiesrealestate.com 12
company owned by a fine art auction house.
REAL ESTATE • MORTGAGE • INSURANCE
Welcome to Well-Connected
9 135 4,200+ agents states offices CONNECTICUT Avon Cheshire Colchester Danbury Darien Fairfield/Southport Farmington Glastonbury Greenwich/Old Greenwich Guilford/Branford Madison Middletown Milford Mystic New Canaan New Milford Newtown Niantic Norwalk Norwich Old Saybrook Rowayton Shelton Southbury Stamford Stratford Trumbull/Nichols Washington Depot West Hartford Westport Wethersfield Wilton Windsor
FLORIDA Naples | 5th Avenue S. Naples | 3rd Street S. Naples | Old Naples Naples | Park Shore Naples | Vanderbilt Beach Naples | Grey Oaks Palm Beach Wellington Delray Beach MAINE Bath Boothbay Harbor Brunswick Portland Windham MASSACHUSETTS Andover Boston/Back Bay Boston/South End Brookline Cape Cod Rentals Chatham Cohasset Concord Duxbury Eastham Falmouth Franklin Harwich Port Hingham Hopkinton Lexington Longmeadow Lynnfield East Longmeadow Marblehead
Medfield Milton Nantucket Natick Needham Newburyport Newton Newtonville North Reading Norwell Orleans Osterville Plymouth Provincetown Quincy Rentals-Boston-Area Scituate South Natick Sudbury Walpole Wellesley Wellfleet Westford-Mortgage Westport Yarmouth Port NEW HAMPSHIRE Dover NEW JERSEY Northvale NEW YORK Armonk Briarcliff Manor Chappaqua Hamptons Irvington Katonah
New York City Nyack Piermont Rye Scarsdale Somers Tarrytown Warwick Yorktown Heights RHODE ISLAND Bristol Newport Providence VERMONT Barre Ludlow Saint Johnsbury Stowe Stratton/Winhall Woodstock
Welcome to Well-Connected The #1 Family Owned Company in the Northeast & Florida
The Northeast is the #1 Source for Visitors and Inflow Migration to Collier County From Maine to Naples, William Raveis has the largest footprint of any independently owned company throughout the Northeast and Florida
•
In 2018, the Northeast once again provided the highest number of visitors to Collier County, more than anywhere else in the world (outside of Florida)
•
3 of the top 4 states with the most residents migrating to Southwest Florida are from the Northeast
•
Our network of over 4,200 agents and 135 offices collaborate to provide an unrivaled network of influence to socialize your listings and attract local, out-of-state and international buyers
•
We are the only company in Naples that puts the power of three of the largest global marketing networks to work for you, Leading Real Estate Companies of the World, Christie’s International Real Estate and Who’s Who in Luxury Real Estate
*Source: Research Data Services, Inc. 2018
14
3
Marketing Plan 15
Lifestyle Videos Setting a New Standard in Property Lifestyle Videos We understand that the value of your home to a potential buyer is as much a lifestyle as it is concrete and stucco. Why not showcase your home and its Southwest Florida lifestyle with a movie trailer that can be presented to potential buyers on real estate websites and other sites such as YouTube and Facebook or other social media sites? Homes listed with video get four times the inquires of homes listed without video.
90%
of buyers search for homes on the internet
75%
are more likely to click a video than view a photo
DUSTINBEARD.COM/VIDEO A movie trailer is created for your luxury home specifically to showcase your property, its features and the lifestyle that your community offers to potential buyers. 16
Professional Photography High Definition, Magazine Quality Photography If a picture is worth a thousand words, a high definition, magazine quality photograph is worth a million words or in your case millions of dollars. With over 90% of buyers starting their search on the Internet, shouldn’t you present the very best impression of your home by showcasing the best quality photography possible?
17
Dominant Web Presence
Customized website to inform and engage buyers Through pay-per-click ads, the use of a dedicated Search Engine Optimization (SEO) company, paid subscriptions and syndication rights, I am able to feature your home on my website and broadcast your property to thousands of additional websites. Your home is displayed under the featured property section and included in its own blog post, enabling us to reach a wider audience. This exposure ensures your home will be easily found by the 90% of buyers who start their search on the internet.
More than 2,500 clicks per month on DUSTINBEARD.COM! 18
MARKETING PLAN
Raveis.com Over 13 million new website visits a year working for you The internet reaches 2.1 billion users worldwide, including 272 million in North America and 476 million in Europe. Raveis.com has been recognized as the best real estate website, which has lead to a position of web dominance in the local real estate market.
We realize that our sales associates can't be available 100% of the time and it's important that we capture every prospective buyer that might show interest in a home. The Customer Service Center becomes a virtual assistant to our sales associates, ensuring that every inquiry is answered and that all potential buyers are put in touch with a sales associate.
When your home is featured on our website, it is immediately promoted on LeadingRE.com & LuxuryPortfolio.com, which simultaneously connects to the websites of over 500 of the highest producing independent real estate firms in the world.
RAVEIS.COM has been recognized as the best real estate website which has led to a position of web dominance in the local real estate marketplace 19
Digital Marketing Premium placement and preferred exposure We utilize various websites to stay engaged and interactive with our network, advertising your listing and gaining interest from potential buyers. Our Yammer feed will have your listing sent to over 4,200 Raveis sales associates overnight. Social media is used for: • Reaching out to previous clients, current clients and potential buyers • Strategic marketing plan expanding exposure locally, nationally and internationally • Sneak peek photos of upcoming property listings • Advertising open house dates
Other leading Real Estate websites: Additionally, as part of our premium service, we pay for upgraded placement on websites such as Trulia, Zillow and Realtor.com in order for our clients’ properties to be featured and gain extended exposure globally.
20
MARKETING PLAN
Digital Postcards & Newsletters Expanding the frequency and reach to potential buyers Monthly E-Newsletters reach our large database of qualified buyers and contacts, highlighting property information, photos, write-ups, etc. Our newsletters feature market reports, local happenings, and home ownership related articles to keep our clients informed. E-mail blasts are sent to strategic contacts to increase exposure for your property and get your home’s video, photography and information to buyers. We e-mail every real estate agent who has either listed or sold a home in your area as they are more likely to do more business in that area.
21
Direct Mail Marketing Tailored & designed to market your listing
(Numbers reflected
& Coquina Sands Park Shore, Moorings s ertie Single Family Prop was $2,057,500, price hase • Median purc from July 2018. which is up by 14.3% 149. to up is et • Days on mark ase from the This is a 2.8% incre same time last year. Ft for Sold • The Price per Sq from July 2018. homes are up 9.7%
Visit DustinB
g)
are 12-months endin July 2019
12-Months Ending
2018 % Chg From July, 14.3%
$2,057,500
Median Sale Price Sold Price per Sq Ft for
9.7%
$471
-1.7%
227
New Listings
-8.7%
136
Home Sales
2.8%
149
Market Time (Days) Ratio Sales to List Price Went To Contract
0.0%
93.9%
-10.6%
135
rm trends due to the
reflect long-te s may not accurately **Monthly change market. Naples single family seasonality of the
101
search for all
single family
OF THE CURR ENT TRENDS ? For
JULY ACTIV
properties in
Park Shore, Moo
rings & Coquina
UNIT SALES
es sold
20 10 0
Jul ‘17
STIN TODAY.
ITY
An increase in the number of new and bay front homes that have sold has helped to boost the me dian sales price and pric e per square foot to 14.3% and 9.7 %, respective ly. Look for that tren d to continu e as we start into the fall sea son. There also continues to be a lot of construction activity in the Park Shore and Moorings sing le family market which shows a hea lthy and overall sta ble market.
Jul ‘18
2,000 1,000 0
Jul ‘17
Jul ‘18
THINKING OF
G FEATURED LISTIN
E FOR SOLD
Average days on
250
the market
200 150 100 50
Jul ‘18
ty is made as
SELLING YO
CALL DUSTIN
nce and prov en
Jul ‘19
MARKET TIM
Listing and sales any information information comes from various source that is impor s and may not tant to your buying decisio always be accura n. Data Source te. No repres : SWFLAMLS entation or warran
Let his experie
Jul ’19
MEDIA
N SALES PR An equal num ICE ber of sales are 4,000 above and belo w median price 3,000
Jul ‘17 from Real Estate Activity Dustin J. Beard ABR, CRS, GRI Broker Associate, (239) 289-2650
Jul ‘19
to the accura
cy of this inform
ation. You should
UR HOME?
verify
TODAY
marke
ting strategie DUSTIN IS SE s work for yo u! LLING PARK SHORE & MO ORINGS SOLD SOLD
SOLD
Call Dustin TODAY ing! for your private view
D | $2,290,000 680 REGATTA ROA
{ 6 Beds + Den | 6.5
Baths | 9,654 total
Dustin J. Beard WILLIAM RAVEIS 800 Seagate Dr REAL ESTATE FLORIDA Ste 101 Naples, FL 3410 3 - 9935
square feet } MONACO BEA CH CLUB #50 1 $2,325,000
BRITTANY #20 06 $2,895,000
UNDER CONT RACT IN LESS THAN 2 WEEKS!
571 NEAPOL ITAN LANE $1,600,000
JUST SOLD
{ TWO FABULOUS RESIDENCES! }
BAY SHORE PLACE #1203 - $897,500
2BR+Den/2BA, 1,655 sq. ft., GULF & BAY VIEWS
DUSTIN IS SELLING
HOMES IN YOUR
NEIGHBORHOOD
Dustin J. Beard, ABR®, CRS, GRI
239.289.2650 | DustinBeard.com
800 Seagate Drive, Naples, FL 34103
Dustin@DustinBeard.com
22
Sands.
Number of hom
30
more inform ation and specific details as to how these trends relate to the value of your single family ho me in Par k Sh ore, Moorings or Coquina San ds,
CONTACT DU
ina Sands. e, Moorings & Coqu erties in Park Shor single family prop m to search for all DA Visit DustinBeard.co FLORI E ESTAT REAL WILLIAM RAVEIS 800 Seagate Dr Ste Naples, FL 34103
?
eard.com to
WANT AN EX PLANATION Units Sold
et Changes in the Mark
($000)
12-Months Ending es July 2019 Headlin
erties
- Single Family Prop
Sale Price
s & Coquina Sands
Park Shore, Mooring
Days on Market
www.raveis.com August 15, 2019
ARE YOU READY
TO SELL?
Just Listed, Just Sold and Monthly Market Update mailings target potential buyers
MARKETING PLAN
Print Marketing Customized marketing materials MOORINGS
ad
680 Regatta Ro
MOOR
INGS
680 R egatta
Dustin
239.28
J. Bear d, ABR ® , CRS,
9.2650
om
| Dustin
GRI - Br ok
er Assoc inBear iate d.com | Dustin Beard. com
@Dust
680 REGATTA ROAD NAPLES, FL
CABANA 18' x 18'
Main Living 3798 sq. ft. Upper Living 2641 sq. ft. ____________________________________ 6439 sq. ft. TOTAL UNDER AIR 592 sq. ft. Garage/Storage 171 sq. ft. Covered Entry 268 sq. ft. Covered Cabana ____________________________________
POOL 18' 6 x 28'
FOUNTAIN
FAMILY ROOM 12' 9 x 21' 9
7470 sq. ft. TOTAL UNDER ROOF 2184 sq. ft. Lanai/Pool ____________________________________ STORAGE (A/C)
TAIN FOUN
FORMAL DINING 12' x 12' 6
BEDROOM 2 12' x 11'
9654 sq. ft.
TOTAL AREA
DEN 14' x 14' OPEN TO BELOW
A/C
LIBRARY 15' 6 x 13' 9
UP UP
UP UP
REF
KITCHEN DW
LOFT 20' x 13' 6
LIVING ROOM 23' x 21' 9
DW
W.I.C. 15' 9 x 7'
W.I.C. 12' 3 x 7' 3
REF
GUEST QUARTERS BEDROOM 2
MASTER SUITE 15' 9 x 15' 9
15' 9 x 15' 9
19' 9 x 18' 9 WH
UP
A/C UP
GARAGE 21' x 21' 3
BEDROOM 3 11' x 12' 9
LAUNDRY 7' 9 x 5' 3
8'-8"
OVS OVS
D
FOYER
W.I.C. 8' x 8'
W
W.I.C. 5' 6 x 5'
COVERED ENTRY 13' 3 x 10' 9
ATTIC ACCESS UP
W.I.C. 5' 9 x 5'
WH
REF
GUEST QUARTERS BEDROOM 1 13' 3 x 13'
KITCHEN 13' 3 x 10' 9 W.I.C. 8' x 6' 3
UP
DW
UP
BEDROOM 4 11' 9 x 16' 3
UP
UP UP
GUEST QUARTERS LIVING
14' x 12'
FOUNTAIN
Prepared exclusively for Dustin Beard. ©2019 Precision Floorplans, Inc. This document is the copyright property of Precision Floorplans, Inc. Any other user may not copy, modify, reproduce, republish, distribute, display, or transmit for commercial, nonprofit or public purposes all or any portion of this document except to the extent authorized by:Precision Floorplans (239) 598-9411/ precisionfloorplans@earthlink.net ALL INFORMATION IS DEEMED RELIABLE BUT NOT GUARANTEED
Reaching potential buyers through targeted campaigns using custom marketing materials including brochures and professional floor plans 23
Ro
Print Advertising
Open houses, new listings & price changes
Naples Daily News – With a print and electronic reach of over 200,000 people per week, the Naples Daily News is a powerful tool distributed to the Naples and Southwest Florida areas.
Representative Listings
OPEN HOUSES TODAY 1-4 P.M. Port Royal 655 Galleon Drive Philip Norris Collins | 239.404.6800 $5,390,000
Old Naples
Port Royal
Port Royal
Park Shore
1777 Galleon Drive | $22,900,000 Frank Sajtar | 239.776.8382
1000 Admiralty Parade East | $19,900,000 Richard Prebish | 239.357.6628
4120 Willowhead Way | $3,900,000 John & Anthony Turco | 239.210.8888
510 10th Avenue South Robyn Pfister Griffin | 239.777.7866 $2,250,000
Naples Reserve 14238 Charthouse Circle Terrilyn VanGorder | 239.462.1653 $1,600,000
Naples Reserve 14199 Charthouse Court Terrilyn VanGorder | 239.462.1653 $1,475,000
St. Raphael | Pelican Bay
Port Royal
Port Royal
Port Royal
3760 Fort Charles Drive | $16,995,000 Richard Prebish | 239.357.6628
3500 Rum Row | $15,750,000 Frank Sajtar | 239.776.8382
3292 Green Dolphin Lane | $12,900,000 Richard Prebish | 239.357.6628
Pinecrest | Pelican Bay
Park Shore
804 Tallow Tree Court | $5,250,000 Robyn Pfister Griffin | 239.777.7866
4736 Crayton Court | $2,499,000 Techrin "Tishreen" Hijazi | 239.250.8688
7117 Pelican Bay Blvd. #403 Jean Tarkenton | 239.595.0544 $2,195,000
St. Raphael | Pelican Bay 7117 Pelican Bay Blvd. #807 Jean Tarkenton | 239.595.0544 $1,695,000
Las Brisas | Pelican Bay 28 Las Brisas Way South Marcia Hawken | 239.269.0434 $1,250,000
Regatta | Vanderbilt Beach 450 Launch Circle #203 Rowan Migeot | 239.821.4293 $699,000
Port Royal
Port Royal
Port Royal
Port Royal
Park Shore Tower
Le Parc | Park Shore
Vistas At Park Shore
555 Admiralty Parade West | $12,850,000 Richard Prebish | 239.357.6628
801 Galleon Drive | $11,250,000 Frank Sajtar | 239.776.8382
3243 Gin Lane | $7,995,000 Richard Prebish | 239.357.6628
801 Spyglass Lane | $7,925,000 Frank Sajtar | 239.776.8382
4251 Gulf Shore Blvd. North #6B | $2,100,000 John & Anthony Turco | 239.210.8888
4951 Gulf Shore Blvd. North #801 | $1,830,000 Dustin Beard | 239.289.2650
4651 Gulf Shore Blvd. North #PH2 | $1,425,000 Dustin Beard | 239.289.2650
Port Royal
Port Royal
Aqualane Shores
Aqualane Shores
Pelican Point West | Park Shore
Isle Verde | Pelican Bay
St. Raphael | Pelican Bay
Chateaumere Royale | Pelican Bay
4125 Gordon Drive | $7,885,000 Robyn Pfister Griffin | 239.777.7866
655 Galleon Drive | $5,390,000 Philip Norris Collins | 239.404.6800
1725 Gulf Shore Blvd. South | $5,990,000 Todd Gridley | 239.825.9773
1840 8th Street South | $4,950,000 Christopher Braun | 239.572.2200
250 Park Shore Drive #601 | $1,250,000 Dustin Beard | 239.289.2650
7021 Verde Way | $2,685,000 Jerry Wachowicz | 239.777.0741
7117 Pelican Bay Blvd. #403 | $2,195,000 Jean Tarkenton | 239.595.0544
6000 Pelican Bay Blvd. #PH3 | $1,685,000 Marcia Hawken | 239.269.0434
Las Brisas | Pelican Bay
Moraya Bay | Vanderbilt Beach
28 Las Brisas Way South | $1,250,000 Marcia Hawken | 239.269.0434
11125 Gulf Shore Drive #808 | $4,900,000 John Paul Prebish | 239.449.0254
Pine Ridge
Beachmoor | Vanderbilt Beach
Grande Excelsior | The Dunes
60 Eugenia Drive | $4,199,000 Mike Pagliccia | 239.250.3556
9051 Gulf Shore Drive #901 | $1,350,000 Michael Jordan | 239.777.3745
285 Grande Way #806 | $1,389,000 Jill Nesbitt | 269.274.2650
Livingston Woods
Old Naples
Old Naples
Old Naples
Old Naples
191 7th Avenue North | $5,350,000 John Paul Prebish | 239.449.0254
729 10th Avenue South | $4,995,000 Christopher Braun | 239.572.2200
225 North Lake Drive | $3,495,000 Robyn Pfister Griffin | 239.777.7866
500 3rd Avenue North | $2,950,000 John Paul Prebish | 239.449.0254
Old Naples
Isla Mar | Old Naples
510 10th Avenue South | $2,250,000 Robyn Pfister Griffin | 239.777.7866
1012 5th Street South #402 | $1,750,000 John & Anthony Turco | 239.210.8888
Old Naples
Moorings
Coquina Sands
Grey Oaks
Pine Ridge
Pine Ridge
1140 6th Street South | $1,595,000 Greg Economos | 323.365.6395
428 Rudder Road | $2,795,000 John Paul Prebish | 239.449.0254
1285 Gulf Shore Blvd. North #8C | $2,895,000 Karl Faerber | 239.248.1961
2422 Indian Pipe Way | $6,350,000 Dante DiSabato | 239.537.5351
209 Ridge Drive | $7,880,000 Karl Faerber | 239.248.1961
135 North Street | $3,775,000 Chris Resop | 239.231.6164
Royal Harbor
Royal Harbor
Royal Harbor
Windstar
Quail West
Naples Club Estates
Logan Woods
Isles Of Capri
2615 Tarpon Road | $7,950,000 Philip Norris Collins | 239.404.6800
1807 Snook Drive | $2,885,000 Dante DiSabato | 239.537.5351
1520 Sandpiper Street | $2,299,000 Sheree Goldenbaum | 239.248.8466
1450 Gulfstar Drive South | $4,950,000 Christopher Braun | 239.572.2200
13621 Pondview Circle | $4,995,000 John & Anthony Turco | 239.210.8888
4529 Club Estates Drive | $1,550,000 Terrilyn VanGorder | 239.462.1653
4930 Mahogany Ridge Drive | $1,225,000 Techrin "Tishreen" Hijazi | 239.250.8688
2 Dolphin Circle | $3,299,000 Carl Lohmann | 239.537.4894
850 5th Avenue South 720 5th Avenue South 792 Broad Avenue South 1400 3rd Street South 800 Seagate Drive 9060 Gulf Shore Drive
| | | | | |
239.331.4008 239.231.3380 239.307.4612 239.449.0254 239.529.5451 239.594.2226 Rental Division
7055 Sandalwood Lane | $2,295,000 Michael Jordan | 239.777.3745
#1 Family Owned Company in the Northeast and Florida Recognized as the #1 Luxury Brokerage by Leading Real Estate Companies of the World
Official Real Estate Company of the Boston Red Sox
130 Offices Over 4,100 Sales Associates Over $11 Billion Residential Sales 9 States - CT, FL, MA, ME, NH, NJ, NY, RI, VT
Our Sunday newspaper insert advertises your property in the Naples Daily News real estate section for additional exposure to buyers. 24
MARKETING PLAN
EXP THE ERIE NC that T E E deli A vers M resu lts f o
FEATURED
r yo u
EXPERIENCE THE DIFFERENCE
1 1 CE 200 CE 200 ETS SIN MARK ETS SIN MARK RIOUS S U X U IO LU ST XURU O M LU ’ T S S NDE LE ’ MO R CO UNDE IN NAP APLES SOLD NTR R CO LD IN N ILLION ACT NTR ON SO ACT $250 M 0 MILLI 25 $ OVER R OVE JUS JUS T LIS T TED LIST ED
LISTINGS
in Naples Market Knowledge
TOP QUESTION SELLERS ASK: 1. HOW WELL DO YOU KNOW THIS MARKET PLACE AND LOCAL AREA?
AD D ATTA RO GATTA ROA 0 REG 0 RE NGS | 68 ,0 00 it comes to selling real estate, knowledge is power. It is important to NGS | 68When RI 90 MOORI O ,000 ,2 O 90 $2M $2,2 choose an agent with a strong understanding of the area and its distinction, 5 #2005 as well as knowledge of current market trends and conditions. With 20 NY #200 ITTANY | BRITTA ORE | BR 00 years selling in Naples’ most luxurious communities with a primary ,0 SHORE 95,000 95RK PARK SH $2,6PA $2,6 focus on Park Shore, the Moorings and Coquina Sands, I have the GRI m proven track record that I will successfully sell your home. ®, CRS, .com expertise and
239 , GRI -28 M R®, CRS o rd 9-2 Beard.c RD, ABBEARD, ABR inBeaD in A st u st E 6 0 u D B | . J J. om m| Come EXPERIENCE the DIFFERENCE in Naples Real Estate.5Contact IN o .c IN T .c T S rd a S rd U D Be ustinBea ate ciU me directly at 239-289-2650 for your FREE property valuation. ociate ustin ssoD A r| A in@D DustCOURT OAKS 1655 in@D stCHINABERRY uss roke Broker GREYB5 |D | 34103 34103 9.26 09.28$2,350,000 9.2650 1 | Naples, F1L| Naples, FL 239.28 23 uite 10 Suite 10 S | | ve ve ri ri gate D0 Seagate D 800 Sea 80
PARK SHORE | MONACO BEACH CLUB #407 $799,000
SO
LD
PARK SHORE | BRITTANY #2006 $2,895,000
SO
LD
PARK SHORE | BAY SHORE PLACE #201 $725,000
MOORINGS | 545 PUTTER POINT PLACE $2,550,000
SO
LD
PARK SHORE | 571 NEAPOLITAN LANE $1,600,000
SO
LD
MOORINGS | INDIES WEST #C-1 $1,550,000
Naples Florida Weekly – Thousands of locations per week receive copies of Naples Florida Weekly. These include condominium mailrooms, banks, hotels, restaurants, real estate offices and malls. The Wall Street Journal is the largest newspaper in the United States by circulation. According to News Corp, the Journal had a circulation of about 2.617 million copies (including nearly 1,818,000 digital subscriptions) as of August 2019, compared with USA Today’s 1.7 million. WSJ’s Mansion – published Fridays; focuses on high-end real estate.
25
Luxury Home Magazines Additional exposure for your property R AV E I S C O L L E C T I O N
RAVEIS COLLECTION Homes of Affluence
I N T E R N A T I O N A L E DI T I O N
raveiscollection.com
Homes of Affluence | 2019
IN THIS ISSUE
FLORIDA’S FINEST MODERN LUXURY r avei s c ol le ction.c om
TREASURED BEAUTY
Raveis Collection™ is Southwest Florida’s vibrant and thriving magazine that features exclusive million-dollar-plus properties located in Naples’ most prestigious neighborhoods as well as properties across the Northeast. Distributed via direct mail to strategic locations and specific clientele, this unique publication features stories geared to the highend lifestyle with beautiful imagery and detailed descriptions.
MINIMALIST Elegance Contemporary meets transitional
2019 CONNECTICUT | FLORIDA | MAINE | MASSACHUSETTS | NEW HAMPSHIRE | NEW JERSEY | NEW YORK | RHODE ISLAND | VERMONT | NATIONAL & INTERNATIONAL
Produced four times a year, this industry-leading publication has an estimated annual readership of approximately 500,000; as well as a Chinese language edition distributed in mainland China and Hong Kong. Our magazine provides personality and flair with engaging, lively articles that draw on the Christie’s brand’s rich heritage and expertise. The editorial content covers the world of ultra-luxury alongside a showcase of the world’s most exclusive real estate.
Our luxury publishing division has created luxury magazines to showcase lifestyles on behalf of our Luxury Properties division to compliment sales of our featured properties.
26
4
Communication 27
Communication #1 Complaint about Real Estate Agents We custom fit our communication plan based on your needs and expectations. We want to get to know what your preferred method of communication is and we will adhere to it. Are you someone who wants to hear from us after every showing, do you prefer phone calls, emails or only text messaging? At a MINIMUM you will hear from us weekly, and you have my guarantee that I will personally return your call in less than an hour. I will also send you a monthly Marketing Service Report, detailing all the work we have been doing behind the scenes to market your property in the last 30 days. This report also includes showing feedback, market activity and suggestions based on current market conditions and feedback from buyers and Realtors who have seen your home and competing homes in the area.
REP MLS OFFI
PROP
1 PRO
ORT
: 2190
CES
SUM
0723
: Na
MAR
Y
7
ples
- Seag
ate ADDR
ERTI
AGEN
ES COUN
5 PER
TY A CT
IVIT
TRIE
ESS
TS :
: 1655
Dust
Chin
in Be
aber
ard
ry Ct Napl
es, FL
S REGI
ONS/
18
Y
3410
5
TIM
STAT
32
ng isti
L
ws
Vie net
ter
e In
Hom
by
r rt fo
o
Rep
5
165
LS:
t (M
ry C
ber
a Chin
0
219
LANG
d
ture
Fea
Pro
LUXE NETW ORK:
237 5,000 y Ct, 9 007 rr 219 e: $2,4 inabe h c S#: ML ng Pri 655 C Listi ress: 1 L Add les, F Nap
ek We
9
201
0
200
7/ 9/2
019
0/2
019
019
0
019
9/1
9/2
019
/2
9/6 019
0/2
ls ota ly T
19 /20
3
9/1
0/2
8/3
8/3
019
25 3
15 6
11 7
CH
r 1st
CURR
1 BY
REG
2019
to Se
ptem
ber
BY
COU
NTR
ENCI
TOTA
COUN TRY
d St
Cana da
GLO VISI
ates
ngdo
Norw ay
GLO
0 0
BAL
REA
m
BAL
TS
REA
CH
BY
STA
84.1 %
TE
6.8% 4.5% STAT
E VISI
Michi gan CH
BY
U.S
. CI T
Flor Y
Illin
21.6 %
ida
16.2 %
ois
13.5 %
New York
13.5 %
0 0
TRA
FFIC
SOU
RCE
CITY VISI
Chic ago
hgat
GLO TS
BAL
REA
CH
BY
10.8 %
New York Sout
NON
-US
REG
ION
8.1%
e
8.1%
Fort Mye rs
REGI ON
5.4%
Engl
VISI
and
New foun dlan Labr d an ador d GLO
BAL
REA
Oslo CH
BY
NON
-U.S
Vala . CI TY
CITY VISI
hn's
Cam brid ge CUR
REN
Lond
CY
on
New cast le up Tyne on
TS
28.6 % 14.3 % 14.3 % 14.3 %
TOP CURR ENCI ES Unite d Dolla States rs
VIS VISI
TS
ITS
BY
is
LAN
GUA
GE
100. 0%
TOP Engl
LANG
ish
UAGE
S
VISI
TS
100. 0%
TS
42.9 % 28.6 %
14.3 P ag%e :1
14.3 %
St. Jo
BY
pe
VISI 88.6 % 11.4 %
d Ki
L VISI
44
0
COUN TRY
2019
ES
ION
Y
Unite
30th
S
Euro
Unite
1 23 3 55 0 874 2 812 0 We 135 15 eis 65 s s n w 7 Rav 0 io ie 2 87 7 g V press ,06 n 1 ti 9 1 Im Lis 201 349 17 rch o ep a o e S h S a 0 632 w/Y 6 ns ws 9 Zillo 1 7 Vie ressio 201 5 1 3 g 6 1 2 g n p Au Listi h Im 0 20 rc 714 Sea 9 2 85 201 lia 25 16 ns ws Jul Tru Vie ressio 0 20 ng 393 p Listi h Im 9 5 1 2 4 146 rc 20 15 Sea 34 Jun 3,7 0 3 0 8 ns ws 9 3,8 Vie ressio 1 18 244 3 201 ng 1 p ti y 2 is a 0 Im L M 5,1 6 rch 9 a e 4 S 15 5,3 9 2 91 1 2 1 0 s s 3 2 n w 3 9 419 Vie ressio Apr 2,11 0 ng p 22 434 1 Listi h Im 24 2,3 rc als 55 269 Sea 20 Tot 423 94 ly ,1 2 11 3 nth 447 6 6 o 1 ,4 2 M nth 31 340 467 Mo 58 2,7 8 eis 483 9 ns ws VIS Rav 27 ITS 3,0 Vie ressio 293 ng 13 p 2 1,5 0 Listi h Im ,65 rc 3 4 a 5 1,5 Se ls 33 ,94 3 o o ta 9 h To ,27 /Ya 2 w 12 ns ws Zillo 2,3 Vie ressio 29 ng p Listi h Im 65 rc 2,5 4 Sea ls 9 2,5 Tota lia ns ws Tru Vie ressio ng p Listi h Im rc Sea ls Tota
g ek Week Endin
REA
2.3%
2 3 5 1
BAL
UAGE
Amer icas CH
19 /20
0 0 36 936
17 853 55 60 1,2
REA
0 1
14 3
0/2
9/2
/2 9/6
019
/2
7 9/2
3/2
0 100
BAL
10/4
19
20 /4/
10
embe
VISI TS: 44
GLO
0 300
28
)
: Sept
ES
GLO
37 072
RIOD
CITI
1 ty per
E PE
ES
of 5
TS
TS
TS
5
Pricing & Negotiation 29
Maximizing Your Homes Value Getting top dollar for your property What makes your home stand out from your competition? Getting the highest price for your home in today’s competitive market requires innovation and creative marketing. Videography and enhanced photography accentuate your home’s unique features such as location, upgrades, lot size or private beach access. Crafting this story throughout your marketing campaign, and consistently in live buyer engagements, we paint a picture of what it’s like to live in your home and create an emotional connection buyers can relate to. We rise above the competition by going beyond the ordinary and deliver an extraordinary marketing campaign that sells your home. • Bring your home and community to life through lifestyle videography, helping buyers see and feel what it’s like to live in your home • Capture the view and the very best your home has to offer with professional magazine quality photography • Having a team to accompany all showings to showcase the best features of your home and the lavish amenities of your building or community that add to the overall lifestyle you are selling • Professional floor plans provide a clean and highly accurate layout of your home, creating a canvas buyers can use to envision how their dreams would be designed in your living spaces • We have a team of interior designers that can provide staging ideas to enhance your home and effect a quicker sale • Microstage your home using your current furniture with some additions to ensure buyers see your home in its best light
30
Maximizing Your Homes Value Negotiation - a critical skill Specific training in professional negotiation techniques are critical and translate to a powerful tool to maximize your net proceeds from the sale. A team who has years of experience negotiating in Naples’ most luxurious communities, has been extensively trained and is knowledgeable about the negotiating process, current market data and the sales contract is the difference between a successful closing and a lost opportunity with a qualified buyer. Not to mention, you could be leaving money on the table. Impressive accolades give the Dustin Beard Team an advantage over other Realtors: • Graduate Realtor Institute (GRI) - Held by only 18% of all Realtors • Florida Association of Realtors State Conference • Council of Residential Specialist (CRS) - Highest designation awarded to Realtors; only 4% of Realtors hold this designation • Accredited Buyer Representative (ABR) - Held by only 2% of all Realtors • Legal Review Board Committee Member for NABOR (Naples Area Board of Realtors) • Florida Real Estate Broker’s License (Broker Associate) • Certified Real Estate Negotiator (CREN)
31
32
PRICING & NEGOTIATION
Properly Pricing Your Home The first time Research shows pricing your home correctly the first time results in a higher sale price. Why not price your house higher since you can always reduce it? Many people believe this and many agents quote a high number just to win the listing. However, buyers today are highly educated and understand the value of your home. In the mind of buyers, every day the home sits on the market it becomes less valuable. The first few days of a new listing brings the most opportunity for attracting the highest offer. Properly price the home and you may not need to negotiate much, if any, on the offering price. Having an internal data analysis team is a pivotal difference and William Raveis is one of the best in the world to offer this secret weapon. Knowing this in-depth insider knowledge ensures your home is properly priced the first time, decreasing time on the market and helping you get the highest price for your home.
33
What Our Clients Are Saying We appreciate the relationships we have built over the years.
34
“Having our home on the market for over a year with another Realtor, we called Dustin to list and sell our home. Not only did he have a much more aggressive marketing plan, his communication and commitment to do what he says he will do was a breath of fresh air. Our home sold in two months. Thank you, Dustin. “ - Michael & Lisa Wenzler, Dayton, OH “We wanted to thank you for orchestrating an amazing marketing plan that attracted many potential buyers to our property. You far exceeded our expectations selling our home in just 14 days! Your knowledge of beachfront condominiums, out of the box marketing and superb communication skills sold our property quickly and you kept us up-to-date every step of the way. Questions were answered promptly and your thorough process made the sale go very smoothly. We cannot thank you enough!“ - John & Dina Kolodzie, Naples, FL “Thank you, Dustin, we interviewed two other Realtors to sell our home but found that Dustin had the most complete marketing plan of the three. His commitment to continually communicate with us was another important reason why we chose Dustin. The home was on the market for just under two months before it sold. We were able to get the price and terms we wanted and close before the end of the year. Thank you, Dustin, for your professionalism and willingness to go the extra mile.” - Lucy Fields, Naples, FL “I would like to take the opportunity to thank you for your hard work, time and assistance in selling our house. Taking the time to explain your market knowledge and helping us understand our goals and how to get there made all the difference in the world. Your articulate and detailed work was well executed and helped sell our home quickly and for one of the highest prices in the neighborhood. We are also extremely appreciative of you working around our schedules and open houses, giving us prompt and informative buyer feedback.” - Tim & Liz Curtin, Boston, MA “I would highly recommend Dustin to anyone in the area looking for an agent with expertise in the luxury market. He took time to clarify all the details of his business plan, giving us advice on improvements to assist us in getting top dollar for our property and everything he suggested worked! It was refreshing to work with someone who knew the inside details to selling a home and who handled all items on our behalf.” - Scott Fitzmorris, Cary, NC “There were three Realtors living in our building, but we chose Dustin to represent us after receiving a unique mailing from him. We have found him to be personable, professional, and aggressive in selling our property. His verbal and written communication skills are superior. We enthusiastically recommend Dustin!“ - Patty & Philip Anzalone, Hilton Head, SC 35
M 239.289.2650 DustinBeard.com Dustin@DustinBeard.com
Connecticut l Florida l Maine l Massachusetts l New Hampshire l New Jersey l New York l Rhode Island l Vermont