Portfolioray

Hsi Jui-Ting (Ray) 9F-3, no.218, section 3 Chung Xiao East Road, Taipei, Taiwan 10655 +886 9070707213 Portfolio 2016/08/31

“Aalto University Master in Collaborative and Industrial Design ”

TSARA 1

Jun-Dec 2013 A new design brand in Madagascar which aims to gather the resource all over the country and make this world a better place with the help of design.

Social/Product Design

Giulio Vinaccia Studio

What is TSARA? “Tsara� means beautiful, delicious and all the positive expressions in Malagasy. Collaborated with the United Nation, our aim in this project to use design as a tool and make some changes in this forgotten post-colonial country.

Our aim To build up a design brand for Malagasy, we gather the resources, materials and artisans all over the country in oder to look for new solutions.

Our responsibility including the marketing strategy, furniture design, exhibition design and also press relationship.

In the end, we have the final exhibition in the queen’s palace in the Antananarivo, capital of Madagascar.

In the future, we want the Malagasy to have their own design solutions.

My role I was working as a design intern and went to Madagascar with the team for one month, this project is a mix of social design and product design.

This project made me understand the real value of design, working with Malagasy without the knowledge of French and Malagasy was truly a challenge.

However, design is the language we speak, the trust between each other made our work shine.

I also dedicated my graduation thesis on the topic of education system for everyone in Madagascar and made a proposal to the United Nation.

craftsmanship x design =

It’s easy if you just want to solve one problem, but where should we start from a chaos?

Challenge 1. Limited knowledge

“It’s a forgotten island”, said by my boss.

There is not so many information on the Internet. Before we go, we have to imaging all the possible difficulties that might encounter and be ready for everything.

2. Communication

Process

1. Research

See what kind of resource do they have in the country.

(Natural material, culture attraction, traditional craftsmanship...)

2. Strategy

Ship their product to French beach is the way they sell. How can we spend less Language, working together without speaking the same language would be a money on shipment and create the right product for our new potential clients? huge challenge.

3. Environment

Politic issue caused a lot of problem for us to access natural materials.

Also we have to be mentally strange enough to remain our design ability in difficult situations.

3. Re-design

Create new combination of materials and larger the scale of design that they are doing already. For example, they’ve been producing small raffia bags for decades, why don’t we make furnitures?

?

Research

Search from books, similar country examples or consult UN.

{

Strategy Define the new target clients.

4. Execution

Find local resource to realize our design and put them into production before our departure.

The most important part is to make sure that the production line can continue even when our team is away and give the locals a possibility to realize their own design.

5. Presentation

Introduce “TSARA” to our target and also media.

The final presentation took place in the Queen Palace in the capital. It was not only an exhibition, but also a grand “presale” event.

!

Design

+Produce

After gathering all the Create and adjust the materials and technique, design with our creative we start designing.

Malagasy partners.

$

Present

An exhibition in the palace, inviting press and clients.

OUR SOLUTION

1. Target

Creative artisan lead _ Karl

Instead of shipping containers of raffia bags to the Mediterranean beach during summer time(what they do already), we target to luxury hotels/villas near by.

2. Collection

Tsara collections including furnitures made by mix materials(natural and plastic) with traditional weaving technique, also small home items and hand bags.

3. Preparation for next step

Project TSARA can help only a small percentage of Malagasy with their family income, but to change the difficult situation there we need to re-start from the root.

The next step for UN is an education system related to design, thanks to TSARA, they found the connections they will need in order to make it work.

old target TSARA target

Traditional way: Use raffia as weaving material.

TSARA: Larger the scale&use different material.

glue.

2

Septmber 2015 An online design event platform, we host design related events in Europe and build a new community for designers.

Social/Service Design

Traveler =Tourist ?

Re-define what a hostel can do.

Personally I believe that in a near future, human beings will be distinguish by our jobs and passion instead of nationality.

The idea is to create a community for design passionate people.

Challenge

Solution

1. Create a “deeper” traveling experience: We all know that with friends, every place can became a joyful place to stay.

glue. is a design event online platform that collaborates with hostels.

We hold design related event, conference and workshop with our partners all over the world.

It’s a new way for young creative travelers to choose their next destination.

From our digital platform, users can know when and where the next event is taking place and book the whole experience in advance.

Design has no borders, welcome to a new hospitality of accommodation, co-working space and design meetings.

2. New target/function for hostels: What’s a hostel for?

Only a shower and a bed?

Can locals become costumers as well?

3. Young designers don’t have enough ability&experience, where else can they learn besides school?

4. Create a new and powerful worldwide design community.

Research materials & Results 1

2 3

Mission: Create a design community between travelers and locals with same passion.

Vision: 1_In a near future, people will be distinguish by their jobs & passion instead of nationality or how they looks.

2_ Check from different perspectives if there are some things can be improve.

3_ Let numbers do the talking. Proving that there’s a market for glue.

target group

LOCAL

TRAVELER

STUDENT

DESIGNER connect

Design Passionates

Knowledge of the place

Desire to travel “deeper”

lack of experience

know-how of design

Want new inspiration

Open to new possibility while vacation

text-book rules

industrial knowledge

got used to what happens

young&fresh passion

Aware

Join

• Social media • Website • Collaborated events

Physical Evidence Local

• Hostel facilities

Pass by

Walk in

Search for next trip

Check in

user journey

Traveler Front Stage Back Stage

• • • •

Power of mouth Online rating Event videos Design related news

• Create local design network from school&company • Provide information

}

• Service function • • • • Social media

• Support by local designers

Interact

• Hostel facilities

Drink & Food

Co-working space

Local + Traveler => Accommodation

Internet access

• Events -networking (idea sharing) -learn new things from educational events like speech...

• Co-working space -solve problems with others.

-comfortable working environment.

• Invite famous artists and designers for sharing experience with our community.

• Design a friendly space for working, but instead of an Internet cafe’. We encourage people to talk.

Design Events

zi wei dou chou 2.0

3

October 2015 Be your own fortune teller, an interaction table combining with ancient Chinese astrology with tecnology.

Interactive Design

Theme: Anticipation

How to transform an old Chinese astrology into an experience that everyone can enjoy?

What is my future going to be? The uncertainty of life is something that everyone encounters in our life. In Taiwan, some of us go to fortunetellers when they are in the middle of decisions. The experience is interesting, but how can we share with others who doesn’t speak Chinese?

Difficult to translate perfectly the meaning into foreign language

Every “masters� have their own way to explain the future

Graphical present Read for yourself

Peo thin

Tu t

ople tend to hear ngs they want

urn anticipation to confidence

per te’ 4

2ed semester 2012/13 Design new commercial activity for alce nero, the leading bio brand in Italy by using recycle pallets. Instead of building an object, we created the whole experience.

Interior&Event Design

by Julia Czerinich & Jui-Ting Hsi

CULTURE / TEA / STORY / FRIENDLY / EXPERIENCE

Alce Nero

Tea

Relaxing Time

Space open

Fair Trade

India

Drinking Culture

Vivid Color

Story behind

Bio Food

Healthy&Fresh

Carefree

WE MAKE IT WORKS our concept

In our daily life we are used to the fact that goods of our daily life are always there. But what should be important is the question of the origin of different products an the background story of the product itself. To tell this story is our main strategy to introduce Alce Nero products to the public. We are focusing on tea products of Alce Nero. The culture of drinking tea is today in our region more present then it was some time ago. Tea stands for spending a good time together with carefree conversations to relax for some minutes.Based on this culture, we develop a space , which is oriantated at the culture of the products origin. The tea products of Alce Nero are from the Himalayan region in the indianb part. We are not just selling the product, we sell a product with the story behind. The aim is to give our customers a delightful experience in a special tea shop, which is through his dominant brand recognizable wherever it might be.

WE DEVELOPE PRODUCTS

would you like a teaspoon of sugar?

Our concept for packaging the sugar is one that combines the spoon with the sugar itself, to decrease waste. What we would need to produce this spoon would be a mould of silicone, a wooden spoon and melted sugar.

We will melt our sugar and put the spoon in the mould. After the sugar is dried the spoon can be taken off the mold. What people can get are two component together, which are normally only one, which you can not use without the other.

Suntoo 5

2ed semester 2012/13 For our marketing class, the task was to design a merchandising object for a museum in Milan.

Let me present you... Suntto!!! product design

Material : Silicone

Traveling is one of the most beautiful thing we can enjoy in the world.

But expect amazing memories, what can we bring back?

This bracelet with pattern on it can make my dream come true!

The sun tanned pattern on your wrist will just be a temporary tattoo for you to remember your unforgeable trip!

Your tan fades out, but memory leasts.

silicone X (Shore A 21) bottoms

silicone Y (medicational)

Suntoo can be a lot more than just a merchandising object in a museum bookshop.

In fact, it can also be selling worldwide in different cities.

The pattern can be customized.

Hold’em 6

1st semester 2014/15 This bending wood mutiple-use furniture ,combining both symbol to represent one family that can reunion together as one, but also separately as independent functional. furniture design

Material : wood

How can I make it easier for parents to clean-up the kids mess?

It starts with simple question, and concluded it with a these set of furniture.

It’s a prototype I made during my exchange semester in New York, to show my solution for a family with 2 kids and a outdoor garden or activities, and become a bending wood multiple-use furniture ,combining both symbol to represent one family that can reunion together as one, but also separately as independent functional.