Ray Hsi Portfolio 2015
Projects Selection 01. TSARA Social/product design in Madagascar, collaborated with the United Nation.
02. glue. New service created especially for design passionate people.
03. Zi Wei Dou Chou 2.0 Hello!
Transforming and re-defining an ancient Chinese astrology to everyone with the help of interaction design.
04. School Projects Overview When I started to do a bit something of everything.
Jun-Dec 2015 | Giulio Vinaccia Studio
01. TSARA Design is a tool to make this world a better place. This is the project that changed my life and some others.
Social/Product Design
How can we make a difference in a third world country using the power of design? “Tsara� meaning beautiful/delicious and all the positive expressions in Malagasy. Just like our aim in this project, collaborated with the United Nation and use design as a tool to make some changes in this forgotten post-colonial country.
Our aim
My role
To build up a design craftsmanship brand for Malagasy people using really limited resource they have. Our responsibility including the marketing strategy, furniture design, exhibition design and also press relationship. In the end, we have the final exhibition in the queen’s palace in the capital of Madagascar.
I was working as a design intern and went to Madagascar with our team for one month, this project is a mix of social design and product design. This project made me understand the real value of design, working with Malagasy without the knowledge of French and Malagasy was truly a challenge, but in the end, design is the language we speak, trust between each other made our work shine. I also dedicated my graduation thesis on the topic of education system for everyone in Madagascar and made a proposal to the United Nation.
It’s easy if you just want to solve one problem, but where should we start from a chaos?
?
Research
Search from books, similar country examples or consult UN.
Challenge 1. Limited knowledge
“It’s a forgotten island”, said by my boss. There is not so many information on the Internet. Before we go, we have to imaging all the possible difficulties that might encounter and be ready for everything.
2. Communication
Strategy Define the new target clients.
Process 1. Research
See what kind of resource do they have in the country. (Natural material, culture attraction, traditional craftsmanship...)
2. Strategy
Language, working together without speaking the same language. Huge challenge.
Ship their product to French beach is the way they sell. How can we spend less money on shipment and create the right product for our new potential clients?
Politic issue caused a lot of problem for us to access natural materials. Also we have to be mentally strange enough to remain our design ability in difficult situations.
Create new combination of materials and larger the scale of design that they are doing already. For example, they’ve been producing small raffia bags for decades, why don’t we make furnitures?
3. Environment
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3. Re-design
4. Execution
Find local resource to realize our design and modify before we depart. The most important part is to make sure that the production line can continue even when our team is away and give the locals a possibility to realize their own design.
5. Presentation
Introduce “TSARA” to our target and also media. The final presentation took place in the Queen Palace in the capital. It was not only an exhibition, but also a grand “presale” event.
!
Design
+Production
After gathering all the ma- Create and adjust the terials and technique, we design with our creative start designing. Malagasy partners.
$
Present
An exhibition in the palace, inviting press and clients.
OUTPUT
1. Target
Instead of shipping containers of raffia bags to the Mediterranean beach during summer time(what they do already), we target to luxury hotels/villas near by.
Creative artisan lead _ Karl
2. Collection
Tsara collections including furnitures made by mix materials(natural and plastic) with traditional weaving technique, also small home items and hand bags.
3. Preparation for next step
Project TSARA can help only a small percentage of Malagasy with their family income, but to change the difficult situation there we need to re-start from the root. The next step for UN is an education system related to design, thanks to TSARA, they found the connections they will need in order to make it work.
old target TSARA target
Traditional way: Use raffia as weaving material.
TSARA: Larger the scale&use different material.
Sep 2016 | Crea Summer Academy
02. glue. The future of hospitality and most importantly, we are going to glue people connecting together!
Service Design
Traveler =Tourist ? Re-define what a hostel can do. Personally I believe that in a near future, human beings will be distinguish by our jobs and passion instead of nationality. The idea is to create a community for design passionate people.
Challenge 1. Create a “deeper” traveling experience: We all know that with friends, every place can became a joyful place to stay. 2. New target/fuction for hostels: What’s a hostel for? Only a shower and a bed? Can locals become costumers as well? 3. Young designers don’t have enough ability&experience, where else can they learn besides school? 4. Create a new and powerful worldwide design community.
Output Glue. is a service that collaborates with hostels. We hold design related event, conference and workshop with our partners all over the world. It’s a new way for young creative travelers to choose their next destination. From our digital platform, users can know when and where the next event is taking place and book the whole experience in advance. Design has no borders, welcome to a new hospitality of accommodation, co-working space and design meetings.
Research materials & Results 1
2 3
1_ Mission: Create a design community between travelers and locals with same passion. Vision: In a near future, people will be distinguish by their jobs & passion instead of nationality or how they looks. 2_ Check from different perspectives if there are some things can be improve. 3_ Let numbers do the talking. Proving that there’s a market for glue.
target group
LOCAL
TRAVELER
STUDENT
Design Passionates
DESIGNER connect
Knowledge of the place
Desire to travel “deeper”
lack of experience
know-how of design
Want new inspiration
Open to new possibility while vacation
text-book rules
industrial knowledge
got used to what happens
young&fresh passion
Aware
Join
• Social media • Website • Collaborated events
Physical Evidence
• Hostel facilities
Pass by
Local
Walk in
Traveler
Back Stage
• Hostel facilities
Drink & Food
Co-working space
Local + Traveler =>
user journey
Front Stage
Interact
Search for next trip • • • •
Power of mouth Online rating Event videos Design related news
• Create local design network from school&company • Provide information
}
Check in • Service function • • • • Social media • Support by local designers
Accommodation
Internet access
• Events -networking (idea sharing) -learn new things from educational events like speech...
• Co-working space -solve problems with others. -comfortable working environment.
• Invite famous artists and designers for sharing experience with our community.
• Design a friendly space for working, but instead of an Internet cafe’. We encourage people to talk.
Design Events
Oct 2016 | Lexus competition | Theme: Anticipation
Interactive Design
03. Zi Wei Dou Chou 2.0 Be your own fortune teller, an interaction system combining with ancient Chinese astrology. A 3D hologram interactive table that allowed you to see in your future.
How to transform an old Chinese astrology into an experience that everyone can enjoy?
What is my future going to be? The uncertainty of life is something that everyone encounters in our life. In Taiwan, some of us go to fortunetellers when they are in the middle of decisions. The experience is interesting, but how can we share with others who doesn’t speak Chinese?
2011-15 NABA&Pratt Design Course
Difficult to translate perfectly the meaning into foreign language
04. School Projects Overview
Graphical present
As a design major student in an art school, I had the chance to know a bit something of everything and be crazy in my own world.
Every “master� has their own way to explain the future
Read for yourself People tend to hear things they want
Turn anticipation to confidence
04.1_ per te` Design for Milan furniture fair, a space for them to promote their new product: Indian Chia Tea. We design a whole experience for clients to feel the environment of drinking chia in the old way, including the system to make it work, some new products to compromise with space and the interior make out of recycle pallets.
silicone X (Shore A 21) bottoms
silicone Y (medicational)
04.2_ Sun Tattoo
04.3_ House in book
04.4_ Graphic Design
04.5_ Pencil Display
Traveling is one of the most beautiful thing we can enjoy in the world. But expect amazing memories, what can we bring back? This bracelet with pattern on it can make my dream come true! The sun tanned pattern on your wrist will just be a temporary tattoo for you to remember your unforgetable trip! Your tan fades out, but memory leasts.
“And then, they live happily ever after...” Book is the only existence of “perfection” in my opion, this project is a reflection of my idea of a perfect life and I want to provide people a moment of peaceful by understanding my idea and just stay away from their problems, even just for a second.
At Pratt, we were free to take classes from every department. That’s when I realized how different I am when it comes to a challenge. The task was to create a set of items with your personal information. When all of my classmates are spending lots of money on printing, I went to the laser cut room for free and made also a box to present my items. Low cost and I got a moment of “wow” in the room.
Books always attract me, not really because of content all the time. There is a kind of an art book called Hedi Kyle flap book. After I understood its structure, I applied it on pencils instead of paper.
04.6_ Kids Outdoor furniture set (parents friendly) How can I make it easier for parents to clean-up the kids mess? It starts with simple question, and concluded it with a these set of furniture. It’s a prototype to show my solution for a family with 2 kids and a outdoor garden or activities, and become a bending wood mutiple-use funiture ,combining both symbol to represent one family that can reunion together as one, but also separately as independent functional.
Thank you, hope you enjoyed! Feel free to contact me if you are interested.
rayrayhsi @gmail.com
+39 3888224399