Holidays HAPPY
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DearReader,
FESTIVE SEASON: GREEN GETAWAYS!
Welcome to another edition of Energy and Sustainability Africa,proudlyresearchedandas youknow,producedinNamibia
Astheyeardrawstoaclose,wearedelightedto present an early Christmas gift, our December 2024Tourismedition!
Africa is widely recognized for its incredible wealth of unique attractions, including pristine beaches, historical landmarks, diverse safaris, anddynamiccultures Unsurprisingly,tourismis oneofthecontinent'sdrivingeconomicsectors. According to the World Travel & Tourism Council, the tourism and travel industry contributed approximately USD 168 billion to Africa’s GDP in 2022, accounting for over 5% of the continent’s total GDP. Looking ahead, the sector is projected to grow annually by 51%, generating at least 127 million new jobs and contributinganadditionalUSD50billiontoGDP by2033.
Despite these promising forecasts, Africa’s tourism sector still faces significant challenges that could hinder its potential growth. This includes pressing issues such as limited investments, inadequate connectivity and transport infrastructure, climate change, biodiversityloss,landuseconflicts,andcomplex travel requirements in some countries Furthermore, corruption is another recognized challenge within the sector, often benefitting a select few at the expense of broader communities
The “Nature-Positive” Approach
However, all is not lost and there is still hope Africa can leverage sustainable tourism and adopt a “nature-positive” approach to mitigate some of these challenges This strategy focuses on balancing economic growth with environmental conservation, ensuring the sector’slong-termsustainability.
In this final issue of the year, our research team explores interesting topics within Africa’s tourism sector. We examine the potential of the industryanditsprospectsforgrowth,theriseof eco-lodges across the continent and their benefits,andthecontributionsofguestfarmsto agritourism and in their role in promoting the sector’s sustainability Additionally, we delve into the debate surrounding digital connectivity in the tourism sectoring discussing whether tourists really prefer to stay connected while enjoyingtheirvacation?
As always, we hope you find this edition of Energy and Sustainability Africa informative as weencourageyoutofollowusandengagewith us on all our social media accounts The conversation continues at esa@rdjpublishing.africa.
Yours, editor@rdjpublishing.africa
NOTE 1: We welcome letters and articles from readers globally and require that you provide your full details such as name, current address andcontactphone/WhatsAppnumberaswellas email. We however reserve the right to amend, modify or reject submissions You may also request that your details be withheld from publication.
NOTE 2: Energy and Sustainability Africa is published monthly and is FREE to Readers The magazine is paid for by advertising and the research support from RDJ Consulting Services CC,Windhoek,Namibia
(DavidA Jarrett) Editor
(GraceKangotue) DeputyEditor
Did You Know?
Courtesy:Canva
Countries with a more open and sustainable tourism sector tend to be more peaceful United Nation (https://wwwunorg/en/observances/tourism-day)
Tourismspreadsphilanthropyandleadstoregionalcooperation Forinstance,someAfricancountriesareimplementinganopenvisa policyformembersoftheAfricanUniontoencouragethefreemovementofpeopleandboosttourismandtrade Travelandtourism inAfricaarenowforecastedtorise.UnitedNations(https://www.un.org/en/observances/tourism-day)
Worth USD7.6 trillion dollars, the travel and tourism sector accounts for more than 10% of global GDP, and represents 7% of all international trade and 30% of the world’s export in services. World Bank Group (https://openknowledgeworldbankorg/server/api/core/bitstreams/5e951a60-02d7-58d6-82c1-5e0b4b97b024/content)
The 13% annual increase in greenhouse gas emissions by Africa’s Travel & Tourism sector between 2010 and 2019 isn’t just slower than the global average rate of 25% per year but also slower than the 27% annual expansion in the sector’s contribution to the regional economy This suggests a decoupling of the sector’s growth from its emissions World Travel & Tourism Council (https://uploadsssl.webflow.com/6329bc97af73223b575983ac/655351a0e96eb993c4c53256 Africa-TandT-Growth-141123.pdf)
AlthoughAfrica’sTravel&Tourismsectoronlyaccountedfor0.6%ofthetotalwaterusedbytheglobalsectorin2019,57%ofitwas sourced from areas classified to be “high” or “extremely high” water stress. World Travel & Tourism Council (https://uploadssslwebflowcom/6329bc97af73223b575983ac/655351a0e96eb993c4c53256 Africa-TandT-Growth-141123pdf)
Withtheimplementationofthreekeystrategiesaroundinfrastructure,visas,andmarketing,theAfricanTravel&Tourismsectorcould seeanincreaseofUS$50billioninTravel&TourismGDPoverthebaselineforecastandthecreationof6millionadditionalnewjobsby 2033 World Travel & Tourism Council (https://uploadsssl.webflow.com/6329bc97af73223b575983ac/655351a0e96eb993c4c53256 Africa-TandT-Growth-141123.pdf)
T H E E C O N O M Y
Can Tourism Play a Bigger Role in the African Economy?
AUTHOR:GraceKangotue ChiefResearcher/Economist@ RDJ Consulting
Courtesy:https://uploads-sslwebflowcom/6329bc97af73223b575983ac/655351a0e96eb993c4c53256 Africa-TandT-Growth-141123pdf
Tourism’s potential as Africa’s economic powerhouse is undeniable. Every year, millions of people visit the continent for business, leisure, or
relocation, drawn by its unique attractions, pristine beaches, historical landmarks, safaris, and dynamic cultures
In 2000, Africa’s travel and tourism sector contributed approximately US$75 billion to its GDP. By 2019, this figure had more than doubled, reaching US$186 billion. Despite the challenges posed by the COVID-19 pandemic, the sector contributed $168 billion in 2022, representing 5 9% of the continent’s GDP These figures highlight tourism’s resilience and significant role in Africa’s economic growth
As the tourism sectors grows, the demand for services sectors also surges Employment in the sector has also increased substantially to meet the new demand, from 12 3 million jobs in 2000 to over 25 million by 2019 This upward trend indicates that as the sector expands, it generates more employment opportunities, improves living standards and helps to reduce poverty across the continent
However, despite its growth, Africa’s tourism sector faces several challenges Investment in the sector fell sharply during the COVID-19 pandemic, with a 30 2% drop in 2020 and a further 7.3% decline in 2021. Reviving investment is crucial to achieving projected growth. Secondly,
connectivity and infrastructure remain critical issues. With Africa accounting for the lowest share of global air traffic which was estimated at 8.3% in 2023. Limited air connectivity and infrastructure hinder the continent’s tourism potential However, developing major airports in key cities can attract complementary infrastructure in closer cities such as improved roads networks and accommodation facilities which could stimulate growth. Additionally, environmental sustainability is another pressing concern due to the potential risks of environmental degradation The sector is also increasingly threatened by climate change, biodiversity loss, land use conflicts, human-wildlife conflict and policies that sometimes marginalize the local communities Additionally, corruption often benefits a select few at the expense of broader community welfare. Addressing these issues is essential for equitable and sustainable tourism development
Research by others suggests that adopting a “naturepositive” approach is essential to balancing economic growth with environmental conservation, ensuring the sector’s long-term sustainability.
The World Travel and Tourism Council (WTTC) emphasizes that ensuring sustainable growth in the tourism sector is a priority Sustainable tourism practices can mitigate many challenges, allowing the tourism sector to expand without compromising environmental or social systems. The WTTC projects that Africa’s tourism sector will grow by 5.1% annually, creating 12.7 million new jobs by 2033, particularly in rural areas. This growth underscores tourism’s potential to drive economic development while supporting auxiliary sectors like agriculture and services
Some African countries already exemplify the sector’s potential. Seychelles, for example, relies on tourism as a key economic driver, contributing over 50% of its GDP in 2019. Meanwhile, Egypt (US$31.5 billion), South Africa (US$31 3 billion), Nigeria (US$20 4 billion), and Morocco
(US$14 6 billion) are top performers in terms of tourism’s contribution to GDP during the same period Countries with underperforming tourism sectors can learn valuable lessonsfromthesesuccessstories
Based on the tourism sector’s past performance and future projections, which appear to be quite promising, the tourism sector has the potential to further contribute to Africa’s growth To unlock this potential, African governments must attract investment, enhance connectivity and infrastructure, promote environmental conservation, and simplify travel processes Providing incentives and creating investor-friendly environments are critical for reviving investment flows. Improving air travel infrastructure and establishing major hubs will increase accessibility and boost regional and international travel. Sustainable tourism practices are noted to be vital to protecting biodiversity and preserving natural landscapes. Coordinated marketing campaigns and simplified visa processes can aid to furtherenhancethesector’sappeal.
In summary, Africa’s tourism sector has immense potential to amplify its impact on the continent’s economic growth If African governments implement strategies that foster infrastructure development, sustainability, and effective marketing, the sector could contribute an additional US$50 billion to Africa’s GDP and create 6 million new jobs by 2033 Policies promoting sustainable tourism practices will be crucial in driving economic growth, conserving the environment, and enhancingcommunitywell-being
Readings:
https://uploadsssl.webflow.com/6329bc97af73223b575983ac/655351a0e96eb993c 4c53256 Africa-TandT-Growth-141123 pdf
https://www igi-global com/dictionary/a-business-model-foraccessible-tourism/30292
https://www ajhtl com/uploads/7/1/6/3/7163688/article 6 se2 17 50-1764 pdf
Courtesy:https://ana.ir/en/news/4183/south-africas-tourism-sector-on-recovery-path
E N E R G Y S E C T O R
Ecolodges in Africa
AUTHOR:GraceKangotue ChiefResearcher/Economist@ RDJ Consulting
Courtesy:https://tripjivecom/eco-lodges-and-resorts-sustainable-getaways/
Accommodation is a top priority for tourists as expected after leaving home, with options ranging from luxury hotels and guesthouses in cities to
lodges on the outskirts The tourist’s accommodation choice is often based on key factors such as access to primary attractions, comfort, quality of services, friendliness of staff, group sizes, and pricing. However, according to the World Bank tourist’s concern for factors like environmentally sensitive practices and sustainable architecture is secondary and only considered once all their primary needs are met
Tourism in Africa has been facing criticism for contributing towards environmental degradation, including greenhouse gas emissions from transportation and energy use. In response, countries started exploring the concept of ecolodges as a solution to sustainable tourism, this gathered traction across the continent By 2004, eco-lodges were thriving in countries such as Kenya, Tanzania, South Africa, Malawi, and Botswana
Eco-lodges are accommodations that prioritize three key principles: conservation of neighbouring lands, benefits to local communities, and education for both guests and local populations. By definition, eco-lodges operate in harmony with their environment, preserving natural ecosystems while offering economic and social benefits to nearby communities These establishments are often small to medium enterprises, making them effective tools for sustainable development in rural, biodiverse areas.
Apart from providing accommodation, most ecolodges offers wildlife viewing as the main attraction for ecotourists, whether they are independent travellers or part of organized tours. The "Big Five" animals such as lion, elephant, buffalo, leopard, and rhinoceros are particularly sought after in Africa. However, in areas where these iconic species are absent, other animals such as springboks, zebras, and diverse bird species becomes the centre of attraction for visitors The unique charisma
of Africa’s wildlife makes it a globally appealing destination for eco-tourism
Furthermore, eco-lodges are characterized by employing environmentally friendly practices that emphasize energy and water conservation. Many of the ecolodges in Africa rely on renewable energy sources like solar, hydro, and wind power to minimize carbon emissions For water conservation, these lodges often use advanced water recycling systems, rainwater harvesting, and low flow plumbing fixtures to reduce water usage without compromising guest comfort. Greywater systems are also utilized to recycle water for irrigation, ensuring minimal wastage.
Several African countries have successfully embraced sustainable practices in their tourism industries, showcasing eco-lodges as models of environmental responsibility In Kenya, eco-lodges such as Segera Retreat in Laikipia combine luxury with conservation by utilizing solar energy, grey water and water bottling systems, while the Fairmont Mara Safari Club is another example that employs solar power and advanced water management systems to reduce its environmental footprint In Tanzania, the Mantis Nungwi Resort in Zanzibar is one of the many examples within that country which highlights sustainability through its use of solar energy and reforestation project that includes guest’s contribution and active community engagement.
In conclusion, ecolodges hold a promising pathway and possess the ability to lead Africa’s tourism sector on its sustainability journey By balancing economic growth with environmental preservation and community wellbeing. Additionally, ecolodges can promote sustainable development by the integrating of energy-efficient technologies and water-saving systems, these alternatives not only promote responsible tourism but also contributes to the continent’s decarbonization efforts. They also provide a model that’s suitable for minimizing biodiversity loss and land degradation while unlockingthesector'spotential.
The ecolodges provide an avenue for Africa to promote tourism, boost its economy, reduce carbon emissions, andsafeguarditsenvironment
Readings:
https://documents1 worldbank org/curated/en/9387914683281659 12/pdf/318150Ecolodge1Publication pdf https://www researchgate net/figure/Ecolodge-for-National-parkSkadarsko-jezero fig2 322099297 https://tourismnewsafrica com/embracing-sustainable-practicesin-hospitality/ https://www urbangreenafrica net/home-grey-water-systemnamibia/ https://www segera com/ethos https://www fairmont com/masai-mara-safari/? goto=fiche hotel&code hotel=A5F3&merchantid=seo-maps-KEA5F3&sourceid=awcen&utm medium=seo%20maps&utm source=google%20Maps&ut m campaign=seo%20maps
PRESS RELEASE
Economic Community of West African States (ECOWAS) Workshop on Tourism Standards Charts New Path for Regional Growth
Source: contributed by:
ABUJA, Nigeria, November 27, 2024/ -- In a landmark effort to elevate the tourism sector in West Africa, the Directorate of Private Sector of
ECOWAS, under the leadership of Commissioner for Economic Affairs and Agriculture, Mrs Massandje TOURELITSE represented by Dr Tony Luka ELUMELU, Ag Director
Private convened a three-day workshop to discuss standardizing tourism practices in the region, being held at the Continental Hotel, Lagos, from 25th to 27th November 2024, the event brought together private sector stakeholders, policymakers, and industry leaders from across West Africa to address challenges and opportunities in regional tourism
The workshop, organized in collaboration with the Directorate of Industry, aims to create a unified framework to enhance the competitiveness and sustainability of the West African tourism industry
Experts from diverse fields are delivering presentations on critical topics such as:
Standardizing Tourism Businesses: Addressing inconsistencies in service delivery and infrastructure quality across the region,
Facilitating Free Movement of People: Exploring solutions to ease intra-regional travel and enhance connectivity,
Hospitality Industry Growth: Highlighting the role of standardized practices in improving guest experiences and fostering regional pride
Visa Regimes and Accessibility: Discussing streamlined visa processes to encourage tourism and investment across borders.
At the conclusion of the workshop, the private sector is expected to present a comprehensive framework for standardizing tourism practices in the ECOWAS region
This framework will undergo validation by ECOWAS to ensure it aligns with the region’s goals of economic integration, cultural preservation, and sustainable development.
Distributed by APO Group on behalf of Economic Community of West African States (ECOWAS)
3rd Call for Proposals of the Climate Action Window (Applications
are open now)
Deadline: February 05, 2025, at 23h59
(GMT)
Following the launch of the Third Call for Proposals (CfP3) of the Climate Action Window (CAW) at COP 29, eligible beneficiaries are invited to apply for
for grant funding under the Technical Assistance (TA) Sub-window.
The CAW is structured to accelerate climate action in Africa's least developed countries, aligning projects with the objectives of the Paris Agreement It is divided into three sub-windows: adaptation, mitigation, and technical assistance (TA), with funding allocated as follows: 75% for adaptation, 15% for mitigation, and 10% for TA. Each subwindow is rolled out through separate calls for proposals.
The CAW's Third Call for Proposals will focus on the Technical Assistance (TA) Sub-window, which aims to support project preparation, capacity building, and expanding green finance initiatives. The objective is to enhance the bankability of climate projects and promote the development of Paris-aligned strategies, such as Long-Term Strategies (LTSs), Nationally Determined Contributions (NDCs), and National Adaptation Plans (NAPs) These projects should integrate gender considerations and target underserved and fragile communities.
Projects funded through the CfP3 Technical Assistance Sub-window of the CAW must be Paris-aligned, emphasizing readiness for climate finance and investment The CAW will prioritize activities that remove barriers to project bankability, such as gaps in knowledge, technology, and capacity, or that prepare climate projects for implementation. Technical assistance should be the primary objective of the proposals.
These TA projects should focus on preparing climateresilient projects, strengthening adaptive capacity, and reducing climate vulnerabilities at the systemic level. Proposals should demonstrate how the technical assistance provided will build resilience to climaterelated shocks and extreme events, reduce risks associated with climate change (such as extreme heat, drought, flooding, etc.), and leverage the most beneficial opportunities linked to climate adaptation and mitigation. The CAW will prioritize transformative and impactful TA projects. Proposals must integrate gender, youth, and the inclusion of underserved communities in fragile settings
Eligible beneficiaries are encouraged to complete the concept note template for the CfP3 Technical Assistance Sub-window online. The application process involves registering on the portal, answering eligibility questions, and accessing the Concept Note Template Applications can be submitted in either English or French It is crucial to ensure all sections of the template are completed, as incomplete concept notes will not be considered
This call for proposals represents an important step toward mobilizing resources for climate action in Africa, addressing critical preparation needs in key sectors such as agriculture, forestry, land use and fisheries; water access and wastewater management; energy access and renewable energy; transport and infrastructure; and green and sustainable finance. The deadline for submitting concept notes is midnight GMT on February 5, 2025.
AUTHOR:NaemiShoopala
ContributingAuthor
Africa is rapidly emerging as one of the world’s fastest growing tourism destinations, with agritourism playing a key role in its growth.
Agritourism is described as the amalgamation of the tourism and agriculture industries. Agritourism offers a unique and authentic experience for travellers who want to explore rural areas, learn about agriculture and sustainable farming practices, and immerse themselves in local culture and traditions
Recently, guest farms are now becoming an integral part of the agritourism industry The concept continues to evolve linking the agriculture sector with tourism sector and thus, offering visitors an immersive experience in rural settings. These guest farms typically offer a combination of agricultural activities, outdoor experiences and local hospitality They also provide a unique opportunity for guests to connect with nature and agricultural practices while supporting local economies and sustainable farming practices with activities like harvesting crops, using agricultural tools, and tasting or purchasing farm produce. Additionally, it also involves recreational activities like game viewing, birding, biking, hiking, and fishing Day visits to working farms, including wine farms, are also part of this agritourism experience
The concept of "guest farms" in Africa has gained popularity as a way to bridge the gap between agriculture and tourism, creating sustainability and greater guest experience factors with nature Guest farms have the potential to boost both agricultural productivity and tourism sector’s performance, rendering economic
benefits to rural areas while preserving traditional farming practices and promoting sustainability The role of guest farms includes but are not limited to economic diversification, preservation of agricultural heritage and sustainability Through rendering their services, guest farms also create employment opportunities for local communities and contribute to the development of local areas
Readings:
https://www duesternbrook net/what-is-a-guest-farm/ https://www.agritourismafrica.com/harvest-sa-agritourism-africayour-partner-in-creating-unique-agritourism-experiences/ https://www degruyter com/document/doi/10 1515/opag-20210036/html?
lang=en&srsltid=AfmBOoplM9X3JKUj5oO6zfvlwaLPxUcxi1iiBX2PQU 4tx51yj4iPN7kH
https://ceresfruitjuice.com/ceres-valley/where-is-the-ceres-valley/ https://showmesa co za/winelands-of-the-western-cape/ https://grootberg com/en https://biodiversitylinks.org/library/resources/rmp/library/conten t/frame/namibia-case-studies pdf/@@download/file/namibiacase-studies pdf https://www.fao.org/4/x8731e/x8731e09.htm https://storymaps arcgis com/stories/c08e5ac069e54993bd161b5d 11d94428
http://www.laikipiaelephantproject.org/ https://www regionalstudies org/rsa-blog/bloglinkingagriculturetotourism-21174/ https://www.whyafrica.co.za/botswana-bets-on-agritourism-toboost-growth/
https://www botswana co za/africa makgadikgadi html https://whc.unesco.org/en/tentativelists/5559/ https://www discoverafrica com/blog/all-you-need-to-knowabout-ecotourism-in-zimbabwe/ https://whc.unesco.org/en/list/306/
South Africa: Agritourism
Courtesy:https://yourway2travelcom/blog/best-wine-tasting-farms-in-cape-town/
In South Africa, agritourism began in the early 1950s with visits to game farms and ranches. This was soon followed by trips to ostrich farms in the Oudtshoorn
region, where tourists could participate in ostrich racing and riding which became quite a popular activity in the 1960s. Another example of agritourism in South Africa, often referred to as one of the most popular agritourism products, is wine tourism Wine tourism involves tourists visiting wine estates for wine tasting, a practice that dates back to the early 1970s Today, agriculture and tourism are two of South Africa’s main contributors to its gross domestic product (GDP) making them vital economic sectors in the country. The country boasts a variety of guest farms, predominantly in regions such as the Western Cape, Free State, and the Garden Route
Case Study 1: Ceres Valley, Western Cape
Ceres is at the heart of one of the oldest and most important fruit producing regions of South Africa, specialising in peaches, pears, apples, plums and grapes The Guest farms in Ceres offer tourists the opportunity to experience working farms, often during harvest seasons.
Visitors can participate in fruit picking, taste local produce, and enjoy guided tours that educate them about sustainable farming methods Many of these farms also offer accommodation in cottages or lodges, making it a comfortable and authentic experience for tourists
The guest farms in the Ceres Valley serve as a prime example of how agriculture can be integrated with tourism to provide both educational and economic benefits. These experiences not only allow for hands-on involvement in agriculture but also offer a comfortable and authentic stay The impacts of these guest farms are multifaceted Culturally, they facilitate a meaningful exchange, where visitors from urban settings can gain a deeper understanding of rural life and traditional farming practices. Economically, the influx of tourists helps stimulate the local economy, as their visits generate additional income for small-scale farmers Furthermore, these farms emphasize sustainability, promoting organic farming and eco-friendly practices, which attract environmentally conscious travellers Thus, the guest farms in Ceres successfully serve the dual purpose of linking agriculture with tourism while providing benefits to both the community and the environment.
Case Study 2: The Wine Route of the Cape
The Wine Route of the Cape in South Africa is another example of how guest farms link agriculture with tourism, particularly in the wine industry. In the Cape Winelands, guest farms are closely integrated with the region’s wine production, offering tourists the chance to stay on working wine estates These estates provide a unique opportunity to tour vineyards, participate in wine tasting, and learn about the intricate agricultural processes involved in wine production While the focus of these guest farms is more tourism-driven, they still highlight the strong connection between farming practices and tourism.
The impact of this Agri-tourism model is significantly contributing directly to the success of local farmers and wine producers, offering a sustainable means of income generation through tourism Additionally, these wine estates serve as platforms for promoting local culture and agricultural knowledge to international visitors By offering tours and experiences that showcase the heritage and traditional winemaking techniques, they also contribute to the preservation of local stories and cultural practices, making them vital to the region's tourism and agricultural identity
Namibia: Eco-tourism and Sustainable Agriculture
Courtesy:https://www.info-namibia.com/accommodation/damaraland/grootberg-lodge
Namibia offers an interesting blend of agriculture and tourism, especially in areas where desertadapted farming is practiced, such as Damaraland
and the Zambezi Region.
Case Study: Groot-Berg Lodge, Damaraland
Located on a communal farm in the rugged Damaraland region, Groot-Berg Lodge is an example of a guest farm that integrates agriculture with tourism. The farm is involved in eco-tourism, focusing on sustainable practices like cattle farming and desert-adapted farming techniques The farm offers guests the chance to
participate in farming activities such as milking cows, herding cattle, and learning about traditional crop cultivation Groot-Berg Lodge is the flagship of the Journeys Namibia portfolio, the first middle-market establishment to be wholly owned by a conservancy and hosted by members of the rural community. The conservancy has begun to integrate wildlife management with rangeland and water management.
Agritourism in Groot-Berg has a profound impact on both the local community and the environment One of the key benefits is promoting sustainable agriculture, where guests have the opportunity to learn about farming practices in arid climates, which are both unique and
informative. This experience offers valuable insights into how agriculture can thrive in challenging environments. Additionally, community development is a significant outcome, as the farms are often run by local communities, providing essential job opportunities and fostering the development of skills in entrepreneurship and hospitality. This empowers the region's people to
grow and sustain their livelihoods. Furthermore, the project plays a crucial role in conservation by blending eco-tourism with wildlife protection efforts It demonstrates how agricultural and conservation activities can coexist harmoniously, helping to preserve Namibia's natural environment while offering visitors an educational and immersive experience.
Kenya Agricultural Tourism and Rural Development
Courtesy:https://wwwkiambethufarmcom/new-gallery
Kenya is another country where guest farms link agriculture with tourism, though the emphasis here is often on small-scale farming and rural
community development. Kenya is renowned for exporting quality products, including tea, coffee, cut flowers, nuts, vegetables, fruits, meat, and leather products. Visitors to Kenya have a chance to visit farms and see firsthand where the tea, coffee, and flowers they love come from The abundance of natural produce in Kenya and the rich variety of cultures and traditions offer a unique opportunity for an agricultural adventure Kenyan tea is renowned worldwide, and the Kiambethu Tea Farm is among the country’s oldest, dating back to 1910.
Case Study: Kiambethu Farm
Kiambethu Farm at Limuru provides a tranquil insight into
life on a settler farm It is located just a few minutes from Nairobi The farmhouse is set within beautiful gardens surrounded by acres of tea and indigenous forest - home to the Colobus monkey.
The farm promotes cultural immersion where tourists are presented with an opportunity to experience authentic Kenyan rural life while supporting local agricultural businesses By offering these tours, not only are they experiential in tea picking and tastings, but also offer educational aspects on how different teas are planted, harvested and prepared for export. There is also the added economic benefit of tourists buying the products on-site. Through effective engagement and capacity building with local farmers, there are significant prospects for entrepreneurship development and employment opportunities at the intersection of the agriculture and tourism sectors.
Botswana Linking Agrotourism with Local Communities
Courtesy:https://jenmansafariscom/attraction/makgadikgadi-pans/
Apart from its wildlife and natural beauty, Botswana has a growing agricultural sector, and its beef remains one of the country’s prime export
products Botswana’s rural areas are increasingly becoming destinations for agritourism, with guest farms providing not only accommodation but also agricultural experiences.
Case Study: Makgadikgadi Pans
The Makgadikgadi Pans, a vast salt pan in Botswana, is home to several guest farms that focus on both sustainable agriculture and promoting rural tourism These farms often feature small-scale operations, where visitors can engage in farming activities like vegetable gardening or learn about traditional crops. The area is also known for its conservation efforts and indigenous farming knowledge.
The shimmering salt pans of Makgadikgadi along with the Nxai Pans are believed to be the largest in the world Most of the time they appear as glaring, white, endless plains
During the rainy season they are one of the most important wetland areas in Botswana as they transform and come alive into stunning grass-plains. The geology of the area consists of granite basement, flanked by the Karoo rocks, within the Kalahari Sand The area comprises relics of paleo-climatic and ecological processes, harbours unique and threatened plant species (Hoodia, baobabs of historical importance) It is a breeding place for flamingos and major habitat for various wildlife species.
Most of the tourism establishments in the Makgadikgadi comprise of medium-scale lodges and camps which offer services such as game drives, birdwatching, walking safaris, historical tours, horseback riding, quad-bike riding, and use of restaurant, pool, craft shop and bar facilities the region exemplifies the potential for balancing agricultural pursuits with eco-tourism, demonstrating how farming can coexist with wildlife conservation efforts. By integrating agriculture with ecotourism, this approach promotes both the protection of local wildlife and the sustainability of agricultural practices, creating a harmonious model for rural development
Zimbabwe Agricultural Heritage and Ecotourism
Courtesy:https://wwwmatobohillslodgecozw/
Zimbabwe's agricultural sector is diverse, with significant contributions from smallholder farms Guest farms in Zimbabwe are an integral part of
rural tourism, allowing visitors to explore agriculture alongside the natural beauty of the country. In Zimbabwe, ecotourism contributes towards several key areas, all aiming to protect biodiversity
Case Study: Matobo Hills
The Matobo Hills area, known for its rock formations and biodiversity, has several guest farms that combine agriculture with eco-tourism. These farms offer tourists the chance to visit organic farms and participate in activities like planting crops, learning about local farming methods, and even engaging in community service projects focused on improving agricultural practices The area exhibits a profusion of distinctive rock landforms rising above the granite shield that covers much of Zimbabwe The large boulders provide abundant natural shelters and have been associated with human occupation from the early Stone Age right through to early historical times, and intermittently since. They also feature an outstanding collection of rock paintings The Matobo Hills continue to provide a strong focus for the local community, which still uses shrines and sacred places closely linked to traditional, social and economic activities.
This immersive experience highlights the essential role that agriculture plays in sustaining local communities, offering valuable cultural and agricultural education The area provides visitors with the opportunity to experience firsthand how local farming practices are intricately linked to food security and community survival Through these interactions, farmers are able to showcase their agricultural practices and traditions, preserving their heritage while benefiting from the economic opportunities tourism brings This model fosters a deeper appreciation for local farming methods and strengthens the livelihoods of small-scale farmers
Guest farms in Africa provide a unique bridge between agriculture and tourism, offering opportunities for cultural exchange, rural development, and sustainable farming. From South Africa’s wine routes to Namibia’s desert farming and Zimbabwe’s agricultural heritage, these farms contribute significantly to local economies and communities by attracting eco-conscious tourists and fostering greater understanding of sustainable agriculture. Through experiences such as farm stays, crop cultivation, and organic practices, visitors not only gain insight into rural life but also help support the agricultural sector in a sustainable manner These initiatives also demonstrate how agricultural tourism can be a powerful tool for preserving culture, enhancing local economies, and promoting environmental stewardship across the African continent.
T R A N S P O R T A N D M O B I L I T Y
Is Namibia ready for a low-cost airline?
AUTHOR: DavidJarrettandTeam Editor@RDJPublishingandRDJGroupChiefExecutiveOfficer
Courtesy:RDJConsulting
President-elect, Netumbo Nandi-Ndaitwah has echoed a view that many Namibian’s have on the revival of our closed national carrier Air Namibia
We take the opportunity to look at what if anything is the competitive landscape that “Air Namibia” or any such national airline would face Airlines are as expected fast travel methods to move people and goods with some being local carriers and others do medium or long-haul routes. However, noting the airlines that survived the fall out of Covid 19 on airlines, "low-cost carriers" seemed to have been the winners, and we focus on the incubation needed for Air Namibia or its equivalent to be re-introduced
The term "low-cost carrier" (or LCC) refers to an airline that aims to offer lower fares and a no-frills flying experience. Some of the key characteristics of an LCC is Low Fares being the primary appeal through budget-friendly ticket prices Accompanying this is No-Frills Service or very limited onboard services, often with no included meals, beverages, or in-flight entertainment However, additional services are usually available for purchase and in some cases can be ordered in advance during ticket purchase
It is also important that such an airline using a uniform fleet, often a single aircraft model (like the Boeing 737 or Airbus A320) or as in the case of Fly Namibia using Embraer’s, which it is understood to be key in reducing operating costs, maintenance and training costs This is then bolted on to a high aircraft utilization rate that is achieved through quick turnaround times and high flight frequencies to maximize the use of their aircraft. These then are some of the strategies that help LCCs maintain low operational costs and pass savings onto passengers in the form of lower fares
Currently, several airlines service Namibia, either allowing direct access or as route aggregators generally through Johannesburg, Cape Town, Victoria Falls, Addis Ababa and Frankfurt What actually makes these airlines impressive is their limited times spent on the ground in Namibia
FlySafair for example is a LCC based in Johannesburg, South Africa. It is a subsidiary of Safair, an established aviation company that has been operating since 1965. FlySafair flies to 14 destinations in Sub-Saharan Africa, including major international destinations like Mauritius, Namibia, and Tanzania The airline operates a fleet of 34 aircraft, including Boeing 737-400 and Boeing 737-800 models
Known for its on-time performance, FlySafair has managed to reduce the average ticket prices on some routes by as much as 39% It therefore comes as no surprise that FlySafair recently launched a new route connecting Cape Town International Airport (CPT) to Hosea Kutako International Airport (WDH) in Windhoek This route operates twice weekly, on Tuesdays and Saturdays, making cross-border travel between the two cities even more accessibleandpossiblyevenmoreaffordable
Airlink (formerly known as South African Airlink) is a regional airline based in Johannesburg, South Africa. It was founded in 1992 to provide services between smaller, under-served towns and larger hub airports. Over the years, Airlink has expanded to offer flights on larger, mainline routes. Airlink operates a network of over 60 routes to more than 45 destinations across Southern Africa, including countries like Madagascar and St Helena Island. It has a fleet of around 67 aircraft and is also known for its reliability and full-service offerings, including in-flight catering and wider reclining seats. Airlink with its code sharearrangement,operatesseveralroutesinsideNamibia, connecting Windhoek Eros Airport to Ondangwa, Katima Mulilo,Lüderitz,andOranjemund
Onthelongerhaulroute,DiscoverAirlinesforexampleisa airline based in Germany and is a subsidiary of the Lufthansa Group The airline was founded in July 2021 as Eurowings Discover and rebranded to Discover Airlines in September 2023 It operates from its bases at Frankfurt Airport and Munich Airport Discover Airlines flies to over 62 destinations around the Mediterranean, North America, the Black Sea, Africa, and the Caribbean With a fleet of 27 aircraft geared or tailored to leisure travellers, focuses on sustainable travel that offset CO2 emissions through sustainableaviationfuelsandclimateprotectionprojects With this well-established competitive landscape, any Namibian airline needs to have a very special offering to makeitwellreceivedandfinanciallysustainable.
Readings:
https://www airports com na/news/145/AIR-CONNECT-NAMIBIAWELCOMES-THE-LAUNCH-OF-FLYSAFAIR-S-SERVICES-CONNECTINGWINDHOEK-TO-CAPE-TOWN
https://www flysafair co za/about-us
https://www discover-airlines com/xx/en/about-us/company
https://flynam.com/the-flynamibia-airlink-partnership
https://www flyairlink com
Economist says no plan can revive Air Namibia amid Swapo’s promise of airline’s return - News - The Namibian
T E L E C O M M U N I C A T I O N S
Communications and Tourism: Want to be connected?
AUTHOR:NaemiShoopala
ContributingAuthor
Courtesy:https://wwwwestend61de/en/photo/BSZF00666/man-taking-picture-with-his-cell-phone-during-hiking-trip
In the modern age, digital connectivity has become an integral part of daily life, and tourism is no exception Whether it's for finding the best local attractions,
sharing travel experiences on social media, or navigating a foreign city, tourists today are more connected than ever before Digital connectivity has transformed the way tourists plan, experience, and share their trips
The use of digital tools and services ranging from booking platforms and travel apps to social media has fundamentally changed the tourism landscape. Connectivity has also facilitated the rise of new travelrelated services, such as real-time language translation, digital concierge services, and virtual tours According to a 2023 report from the World Travel & Tourism Council
(WTTC), 85% of tourists use smartphones to plan their trips, while 70% of tourists rely on mobile devices for navigation and discovering local attractions
Connectivity therefore enables travel planning, which is key for a tourist’s journey Tourists perform travel planning in three key phases, namely information search, information processing, and decision making. This means people search for information using different channels that have changed and evolved over time In the late 19th century, people made travel decisions based on information published in magazines and journals, but they also relied on friends and family members However, later in the early 20th century, radio and television appeared, and with the advent of the internet services as
well as the development of information communication technologies, the way consumers plan and choose travelrelated products changed significantly.
With this, the increased ability to research, schedule holidays and travel online has opened up a literal world of possibilities to tourists The emergence of interconnected travel platforms has allowed users to move quickly from research to booking flights, accommodation, meals, excursions and attractions. planning and securing an entire trip from one single platform The integration of contactless payment platforms makes payment straightforward and biometric verification adds a layer of security
Globally, the tourism industry has been one of the earliest adopters of digital transformation. With the growing prevalence of ICT, tourism has implemented digitalization in business processes Africa's tourism industry is undergoing a profound transformation, driven by the rise of smart travel facilitation, smart destinations, and the emergence of new job profiles. These innovations are reshaping how tourists experience the continent, making travel more seamless and efficient while enhancing sustainability and inclusivity These advancements are not only improving convenience for tourists but also positioning Africa as a more competitive player in the global tourism market
This digital transformation affects the way potential tourists research, plan, book, experience, and share their travels, significantly influencing their overall travel experience The phenomenon merges in what we now term 'digital tourism', where travellers use digital technology before, during, and after their trip, thereby creating a digitally mediated experience Digital tourism can then be described as how digital tools are employed to organize, manage and even enjoy the travel experience. Additionally, digital landscape presents both opportunities and challenges to tourism sector-related business owners In the digital era various digital tools are used by tourists before, during and after their adventures
Digital tourism Case Studies Examples
Various companies are making strides in the digital tourism market worldwide using their designated applications. An example of these companies is the ‘TripAdvisor’ TripAdvisor is known to be the world's largest travel site which enables travellers to unbridle the full potential of every trip With over 535 million reviews and opinions covering the different travel listings worldwide, TripAdvisor provides travellers with the wisdom of the crowds to help them decide where to stay how to fly, what to do and where to eat. Furthermore, TripAdvisor is said to also compares prices from more
than 200 hotel booking sites so travellers can find the lowest price on the hotel that's right for them. But while these reviews can be helpful, information pages posted by individuals have very low credibility and cannot always be reliable and accurate
TripAdvisor has now become a reference point for many travellers What was once the ‘old analogue’ word of mouth has been replaced by “digital word” that is to some extend said to be more effective. In 2017, this platform played a key role in increasing the number of trips, pushing tourists to spend 15% more, thus moving an amount equal to $80 billion to the sector, until today that counts almost more than a million reviews
Another digital tool used is social media which has now become a significant communication tool in the tourism industry due to its ability to engage a wider audience and facilitate direct interactions Social media noted by many as very effective platforms in terms of promoting tourist destinations and building close relationships between tourism businesses and tourists Moreover, in the recent years the role of social networks has expanded from platforms for connecting people to a massive data source that affects decision-making processes. Today, social media usage is one of the most popular online activities practiced by 3 6 billion people worldwide Instagram, for example, gathers over 1 billion monthly active accounts It is noted to be one of the fastest growing photos and video-sharing platforms and it is used as an essential
research medium in tourism industry The emergence of Instagram has enabled travellers to share their experiences and has become a common source of information with a profound effect on travel destination choice
Social media platforms like Instagrams and others can provide a unique opportunity for African destinations to showcase the continent’s rich diversity ranging from safaris in Kenya to the beaches of Zanzibar, capturing the attention of a global audience. Thus, social media influence extends far beyond mere inspiration; it has become a significant driver of tourism, with users often selecting their next holiday spots based on what they have seen on these platforms As African tourism continues to evolve, the role of social media platforms in shaping travel choices is likely to grow even more pronounced.
The benefits of using digital technologies in tourism are recognizable and cannot be overstated Digitization of travel has paved the way for easier travels, in terms of affordability, accessibility, and convenience One of the main benefits is the greatly increased ease with which information can be accessed. This includes the ease with which businesses and customers can communicate with each other It is also easier to book and pay electronically for a holiday or a vacation Another notable advantage of technology in the tourism industry is its ability to improve operational efficiency which is primarily achieved
Courtesy:GettyImagesPro
through the automation and streamlining of the more routine and repetitive processes such as checking in and out at a hotel.
In recent years, a tourist can instantly learn about the current situation of a tourist attraction spot, such as the real-time visitor number and weather, with the help of the internet and modern technology which helps the tourist make better decisions on the spot. With the developments of chatbots, robotics, virtual reality, and artificial intelligence, customers are being exposed to new and innovative experiences All of these greatly improve the communication between tourists, tourism service provides and local communities Technology is used to customize the customer experience through the capturing and analysis of consumer data in order to provide the benefit of personalized interactions, intelligent products, tailored recommendations, and a stream of information and peer reviews Businesses can also monitor and predict customer trends, offering insight and the development of tailored products to better suit individual needs.
The potential of technology for tourism does not end when the traveller returns home Augmented Reality (AR) plays a significant role in this transformation, allowing tourists to capture and share their memories in innovative ways From creating virtual photo albums to producing AR presentations, tourists can relive their adventures while simultaneously engaging future customers. The data collected throughout a traveller’s journey from initial research to post-trip activities is invaluable in refining services and tailoring future
itineraries This ongoing flow of information enables businesses to improve their offerings and cater more effectively to customer preferences Digital innovation is refining and transforming the tourism industry for tourists,businesses,anddestinations
As the tourism industry continues to evolve, finding a balance between connectivity and disconnection will be crucial for creating enriching, sustainable travel experiences.
The“other”side
Although, digital technology plays a pivotal role is the tourism sector, it also comes at a price. The pervasive influence of technology, particularly mobile devices and social media has brought about significant challenges in many regions, with Africa being no exception. As smartphonesbecomemoreintegraltodailylife,they have contributed to a rise in anxiety, stress, mental health disorders, sleep deprivation, and a decline in meaningful face-to-face interactions In many African countries, where mobile phone penetration is rapidly expanding, smartphones have become a central hub for virtually every aspect of daily existence, from communicationandentertainmenttobankingandwork
The design of smartphones, with their constant notifications and easy access to endless applications, has madethemincreasinglyaddictive Thesepocket-sized
devices, which once served a singular function, have evolved into multi-functional tools that foster a sense of constant connectivity and tourists may find themselves trapped in a cycle of smartphone dependency, further exacerbating mental health issues.
Some people, including travel agencies, rely on the internet to get the necessary information which can sometimes lead to overreliance This means that if the internet is not working, the person cannot access what is needed In regions with limited or unreliable internet access, this can lead to frustrations, as tourists may struggle to access vital details about flights, accommodations, or attractions. A temporary internet outage or poor connectivity can disrupt plans, leaving tourists stranded or unable to make necessary adjustments to their itineraries
Another major disadvantage of technology in the tourism industry is security concerns. Tourists who frequently engage in online transactions or share personal information through digital channels are vulnerable to cyberattacks Hackers can exploit weaknesses in security systems to steal sensitive data, such as credit card details and personal identification information As the reliance on technology grows, so does the risk of privacy breaches, which can undermine tourists' trust in digital services and expose them to potential financial and identity theft risks. These security threats highlight the need for stronger digital safeguards to protect both tourists and service providers in an increasingly connected world
Tourism has provided more avenues, opportunities, and prospects for digital transformation to flourish. While many tourists enjoy the convenience and personalization that digital connectivity offers, others may prefer to disconnect and immerse themselves fully in the
experience Some travellers actively seek digital detox vacations where they can escape the pressures of constant connectivity. Additionally, there are also destinations like Bhutan and the Maldives that promote "offline" experiences, encouraging visitors to unplug and reconnectwithnature.
Digital connectivity has undeniably transformed the way tourists travel, offering convenience, personalization, and enhanced safety. However, it also comes with challenges, including information overload, privacy concerns, and the risk of reducing genuine engagement with local cultures. As the tourism industry continues to evolve, finding a balance between connectivity and disconnection will be crucial for creating enriching, sustainable travel experiences. Ultimately, the next question is how connectivitycanbebestusedtoenhanceexperiences
Readings:
https://wttc org/ https://nortal com/insights/immersive-travel-how-digitaltechnology-is-transforming-tourism/ https://www digitransformationsummit com/blogs/impact-oftourism-on-digital-transformation/ https://screencloud com/hospitality/connected-trends-tourism https://www doxee com/blog/customer-experience/what-isdigital-tourism/
https://tripadvisor mediaroom com/US-about-us
https://www weforum org/stories/2018/10/this-is-where-touristsspent-the-most-money-in-2017/ https://www researchgate net/publication/371898371 The Instag ram Effect on Tourist Destination Choices Unveiling Key Attra ction Elements
https://monitor icef com/2020/01/instagrams-profound-effect-ontravel-destination-choice/ https://aithor com/essay-examples/advantages-anddisadvantages-of-technology-in-tourism-industry
https://www sciencedirect com/science/article/abs/pii/S02615177 20300248
Courtesy:Canva
RDJConsultingisa100%NamibianEnergyandSustainabilityConsultancywithmorethan30years’experience intheutility(Water,EnergyandTelecoms),ruraldevelopmentandtransportsectors.Ourexperienceasan integratedprofessionalservicesfirmthatbuildsbettercommunitiesthroughplanning,design,anddeliveryof physicalandsocialinfrastructurehelpssupportourclientsinallaspectsgoingforward.
Weapproacheachofourclientswithfresheyestodevelopcustomized,uniquestrategies.
RDJConsultingbasedinWindhoek,NamibiahasextensiveexperienceinSouthernAfrica,Asia,Britain,USAand theCaribbean.Wethusworkwithvariousgovernmentsandagenciestoaddressdevelopmentissuesin developingcountries.
My Energy Life Series
Powering Progress: Fueling Namibia's Renewable Energy
Interview with Linda Shitumbapo-Hendricks
contributed by:
Inthisepisode,wemeetLindaShitumbapo-Hendricks,aHead of Renewable Energy at Pupkewitz Megatech Renewable EnergySolutions LindaShitumbapo-Hendrickssharesher
story of how she got started in the energy industry, detailing her challenges and offering invaluable advice to fellow young professionalsseekingtheirpathinthisdynamicindustry.
Tellusaboutyourjourneyintheenergyindustry.
After completing my undergraduate degree in Electronics Engineering from the University of Namibia , I was fortunate to secure my first job at NamPower , Namibia's power utility, in the energysector.AsanAssistantEngineerforRenewableEnergyand Energy Efficiency Projects. That was my first introduction to the Energy industry. At NamPower, I worked on the project management of utility-scale solar projects and demand-side managementinitiatives.
After 2.5 years at NamPower, I took a bold step to pursue a Master'sdegreeinRenewableEnergyandEnergyEfficiencyatthe UniversityofNottinghamintheUK.Uponcompletingmystudies,I returned to my home country. My goal has always been to leveragemyeducationtoadvanceenergyaccessinNamibiaand Africa.
Six months after returning home, I joined Pupkewitz Megatech Renewable Energy Solutions as a Renewable Energy Stakeholder Developer Nine months later, I was promoted to Head of Renewable Energy at the same company, where I currently hold thisposition
Whatdoyoudoinyourcurrentroleatyour company?
Inmycurrentrole,Idriveprojectsandbusinessdevelopmentfor the Renewable Energy division I maintain key stakeholder relations, ensuring the company remains a preferred partner for energyprojects Idrivestrategyforthedivision,settingcleargoals andimplementingplanstoachievethem Imanageateamof25 people and oversee the operations of a retail branch, ensuring thateveryclientweservereceivesexcellentservice
presented by:
Couldyoudescribeyourtypicaldayatwork?
Finding solutions to satisfy a customer's energy needs, ensuring wehavetherightproductmix,andprovidingtherightafter-sales support
Itbringsmesomuchjoyknowingthateverydaymy workhasbroughtlight,warmth,andcomfortto someone'slife.
-LindaShitumbapo-Hendricks
Whataresomeofthechallengesyouhavefaced intheindustry?
As a woman in a male-dominated sector, you have to shout 10x louder to be heard Nonetheless, I shout louder You have to be heard,becauseyourvoiceisvalid
Whatisthemostfunthingyouloveaboutyour work?
Meeting and helping new people every day to solve their energy needs Educatingandincreasingawarenessoftheadvantagesof renewable energy in every sale we make That is fun for me It brings me so much joy knowing that every day my work has broughtlight,warmth,andcomforttosomeone'slife
Howdoyoubalanceworkandlife?
Agoodbalanceisonlyattainablewhenyourworkispartofyour purpose and passion When work is not a passion, it becomes a chore And a chore can drain you so much that you will have nothing left in you to give to your family, friends,and yourself When you do something you love, it does not drain you, and it leavesspaceforotherareasofyourlife
Whatarethecorehardskillssomeoneinyour fieldshouldhave?
Theabilitytocontinuouslylearnandunlearn Theenergysectoris movingatsuchafastpacethatoneneedstocontinueupskilling toremainrelevanttotheindustry
Whatsoftskillsshouldsomeoneinyourfield have?
Networking skills to keep you connected to a community of peoplewhospeakthesamelanguage,humilitytokeeplearning, andambitiontoachievesustainablegoalsforourcommunities
Whatisthebestthingaboutyourwork?
Workingforanentitythatvaluesenergyaccessforall,andwitha driven, long-term vision for the development of Namibia and Africa at large, is a blessing for me. I would not be where I am without the continuous support from my immediate management. Making a difference in people's lives every day by providingsolutionsfortheirenergyneedsisincrediblyfulfilling.
LindaattheSolarShowinSouthAfricawithacolleague,JacoHuisamen
Whatwouldyouconsiderahighlightofyour career?
In2023,IwasrecognizedattheAfricaOilWeekasoneoftheTop 50 Pan-African Female Leaders in Energy That same year, I was alsohonoredastheDiamondoftheYearbytheDiamondInstitute To be doing something I absolutely love without expecting any recognition, and then receive such accolades, was a highlight for me Itfurtheremphasizesthatpassionistrulyrewarding
Whatareyoupassionateaboutoutsideofwork?
I love motivating and mentoring young girls to believe in themselves and discover their purpose I also love running marathons, reading books on leadership and the Christian faith, andeatinghealthy
Workingforanentitythatvaluesenergyaccessfor all,andwithadriven,long-termvisionforthe developmentofNamibiaandAfricaatlarge,isa blessingforme.
-LindaShitumbapo-Hendricks
Howdoyouthinkthatyourworkmakesa differenceintheenergyspace?
Theelectricalgriddoesnotmakeittoeveryvillageandhousehold in Africa, because affordability remains a challenge. My work makes a difference, in that we allow access to affordable energy solutions tailored to the needs of our remote and rural communities. This alleviates energy scarcity one household at a time, and contributes to increasing the percentage of energy accessinAfrica Thesunremainsourbiggestnaturalresource
Whatadvicedoyouhaveforsomeonenewtothe industry?
Ask yourself why you are choosing this industry What difference doyouwanttobringtotheworldaroundyou?Ifthisisforyouand you can make a difference, network and learn as much as possible Be a sponge ready to learn, learn, and learn This is a lifelongjourneyofenergytransition;thereisnosuchthingas“you havearrived”
Ifyouenjoyedreadingthis,donothesitatetofollow theenergy.africa
My Hydrogen Life Series
Empowering Africa's Green Future through Hydrogen Innovation and Collaboration
Interview with Aisha Suleiman (Eeman) Abba
contributed by:
Inthischapter,weturnthespotlightonAishaSuleimanAbba, a dynamic leader dedicated to hydrogen communication, research,andtechnicaladvisory AsCo-
Founder/Communication and Partnership Lead of MAG GREEN, AishaplaysacrucialroleinbuildingAfrica’shydrogenecosystem andensuringwomenareattheforefrontoftheindustry.
Read on, as Aisha shares her journey from chemistry student to internationalgreenhydrogenadvocate,herworkinadvancingthe Women in Green Hydrogen mission, and the importance of collaborationindrivinginnovationinAfrica'senergytransition.
Canyoudescribeyourcurrentroleand responsibilitiesinthehydrogensector?
I currently serve as the Regional Director for Women in Green Hydrogen (Africa chapter) where I am collaborating with the globalcommunitytoadvancethewomeningreenhydrogenm issioninWestAfricaandalsosupportingyoungwomenwhowant tostartortransitionintothegreenhydrogenfield
I also work as a technical advisor providing expert guidance to green hydrogen project developers and off takers and helping themmakebetterdecisions
Canyoushareabitaboutyourbackgroundand howyoufirstbecameinterestedinthehydrogen sector?
I studied Chemistry at my undergraduate level at the Usmanu DanfodiyoUniversitySokoto,Nigeriawhichbecamemyfirstpoint of contact with hydrogen. I then studied Renewable Energy and Green Hydrogen Technology for my Masters Degree through the BMBF(GermanMinistryofEducationandResearch)Scholarshipin theInternationalMastersprograminEnergyandGreenHydrogen Technology,andnowIamcontributingtothedevelopmentofthe entirehydrogeneconomy.
presented by:
Whatmotivatedyoutopursueacareerinthe hydrogenspace?
I’mmotivatedbyhydrogen’spotentialasanexcitingtechnology andthefuelofthefuture.Asanenergyprofessionalcommittedto equitable energy access and a just transition, I strongly believe thatwiththerightpolicies,incentives,andinvestments,hydrogen canplayapivotalroleinachievingthesegoals.
Canyousharewhatatypicaldayatworklooks likeforyou?
Since I work on a contract basis, my day really depends on the type of project I’m handling. If I’m tasked with providing recommendations, I begin by reviewing all relevant project documents, identifying gaps, and pinpointing areas for improvement From there, I compile my recommendations, typically in a two-page report or presentation, based on the contract terms Throughout the process, I conduct research to ensure my facts and figures are up-to-date, especially given the evolvingnatureoftheindustry
Howdoyoumanagetobalanceworkand personallife?
Work-lifebalanceisafacadeandIdon’tbelieveitexists Itrymy best to plan my activities, this helps me prioritize which comes firstatanypointintime
...Istronglybelievethatwiththerightpolicies, incentives,andinvestments,hydrogencanplaya pivotalroleinachievingthesegoals.
Whatchallengeshaveyouencounteredinthe industry?
Questions and comments like "When will electrolyzer prices drop?","Hydrogenisverydangerous?",and"IsAfricareallyready forthistechnologyyouadvocatefor?"arethingsIfrequentlyhave toaddress Itcanbechallengingtoconstantlyexplainanddispel these misconceptions, but I see it as part of the journey Rome wasn'tbuiltinaday,andhydrogenisheretostay
Whataspectofyourworkdoyoufindmost enjoyable?
What I enjoy most is the constant discovery of new things while working on a project. Every project brings a chance to learn somethingnew,whichkeepsmyworkbothexcitingandfulfilling.
Howhaveyouseenthehydrogenindustryevolve sinceyoustartedyourcareerinthisspace?
I’veseenthehydrogenindustryevolvesignificantlysinceIstarted my career Many countries are now incorporating hydrogen into their energy transition plans or creating separate strategies that showcasetheircommitmenttohydrogenandoutlinetheirfuture goals
For example, the H2 ATLAS AFRICA Project was launched, fostering collaboration between Germany and Western and Southern Africa Another exciting development has been the launchofeducationalprograms,suchastheInternationalMaster PrograminEnergyandGreenHydrogenbyWASCALandBMBF,as well as the Hydrogen System and Enabling Technology (HySET) master’sprogramthroughtheErasmusMundusScholarship
Arethereanyrecenttrendsordevelopmentsin thehydrogensectorthatparticularlyexciteyou?
Two recent developments in the hydrogen sector that really excitemearethelaunchoftheWomeninGreenHydrogenAfrica Chapterandthegrowingintegrationofhydrogen-relatedthemes at global events like the Conference of the Parties (COP) The launch of the Women in Green Hydrogen Africa Chapter is especiallyinspiring,asit’shelpingtoelevatetheroleofwomenin this critical space Meanwhile, seeing hydrogen gain more attentionathigh-profileclimateeventsshowsjusthowcentralit is becoming in the global conversation around energy transition andsustainability
Whatareyourpassionsoutsideofwork?
I love to travel, try out new recipes, and talk to young people aboutcareerandpersonaldevelopment.
Aretherespecificskillsorknowledgeareas you'vefoundparticularlybeneficialforacareer inthisspace?
For skills, I would say research and presentation The hydrogen industry is growing fast and new information and trends are comingupdaily Itisimportanttostayuptodatewithemerging trends, and being able to effectively convey your thoughts and findings to non-industry personnel is also crucial, hence presentationskills.
Intermsofknowledgeareas,Ibelieveunderstanding'Power-to-X' oritsreverseisessential.Thisconcepthighlightstheversatilityof hydrogen across various sectors, from industrial applications to electricity generation and even agriculture. It shows how hydrogen can be a key player in many aspects of our lives, offeringwide-rangingbenefitsbeyondjustenergy.
Whatqualitiesdoyoubelieveareimportantto succeedinthisfield?
Tosucceedinthisfield,Ibelieveit'simportanttostayuptodate
with the latest industry trends, as the Africa hydrogen sector is rapidly evolving Collaboration is key working together often leads to better outcomes than working in silos And, of course, thoroughresearchisfundamental Beingabletoexplore,analyze, andunderstandnewdevelopmentsisessentialforstayingahead intheAfricahydrogenspace
Whatadvicedoyouhaveforyoungprofessionals orstudentsaspiringtoenterthehydrogen sector?
My advice to young professionals and students looking to enter the hydrogen sector is simple: stay informed about the latest industrytrends.Thisfieldisconstantlychanging,andbeingaware of what's happening can give you a significant edge Also, seize every opportunity to collaborate with others Working together canleadtoinnovativesolutionsandaricherunderstandingofthe challenges we face in this exciting space, so don’t hesitate to connectwithpeersandexperts
Ifyouenjoyedreadingthis,besuretofollow Africa Hydrogen Hub for more inspiring stories and insights into Africa's hydrogen industry Staytunedforournextchapter!
Everyprojectbringsachancetolearnsomething new,whichkeepsmyworkbothexcitingand fulfilling.
-AishaSuleiman(Eeman)Abba
TENDERS
Kenya Pipeline Company Ltd
Description: Tender for Supply, Installation & Replacement, Commissioning & Maintenance of Fiber Optic Infrastructure for Kenya Pipeline Company Limited
Bid Closing date: 19 December 2024 at 10h00 AM https://www kpc co ke/viewtenders/?id=876
Africa Centres for Diseases Control and Prevention
Description: Supply and Deliver Promotional Materials for Africa CDC.
Bid Closing date: 27 December 2024 at 11h00 https://au int/sites/default/files/bids/44288-Specific Procurement Notice pdf
Kalabo Town Council - Zambia
Description: Expression of Interest for Consultancy Services for the Design, Engineering, Procurement, Construction and Commissioning of a Multi-Feed Stock Ethanol Distillery Plant
Bid Closing date: 30 December 2024 at 10h00
https://eprocure.zppa.org.zm/epps/cft/prepareViewCfTWS.do?resourceId=10983480
Chavuma Town Council - Zambia
Description: Two Water Schemes at Maseka Village
Bid Closing date: 31 Decemeber 2024 at 17h00
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UNDP- SWAZILAND
Description: Supply and Delivery of Five (5) Double Cabs
Closing date: 03 January 2025 at 11h59 AM (New York time)
https://procurement-notices undp org/view negotiation cfm?nego id=28662
African Development Bank Group
Description: Request for Proposals for Deployment of Deployment of Secure Sip Trunks toMicrosoft Teams, Webex and Zoom Platforms of the African Development Bank.
Bid Closing date: 08 January 2025 at 5h00 PM ( Abidjan Time)
https://www afdb org/en/corporate-procurement/deployment-deployment-secure-sip-trunks-its-microsoft-teams-webexand-zoom-platforms-african-development-bank-79119
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