yo B u o to r st ok da an EXHIBITION | TRAINING | PROFESSIONAL DEVELOPMENT | KEYNOTES | NETWORKING y! d
times June 2013
Meet thousands of corporate buyers and generate fantastic sales leads office* will take place on the 8-9 October 2013 for the fourth consecutive year and will yet again unite the UK’s top PAs, EAs and office managers with 175+ world class exhibiting brands.
PA Power Administrative professionals are often tasked with a raft of duties and it is crucial that they are privy to a whole range of business contacts. Visitors who attend office* seek these very connections and are eager to meet companies from the following sectors:
The ho
This profession has become a key target audience for any business looking to develop their corporate market share, however it can often be difficult to meet them face-to-face. office* has been carefully crafted into a ‘must-attend’ event for any discernible, business savvy, career focussed office professional and provides a unique platform for exhibitors to engage, en-masse, with these important and influential corporate buyers.
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Business Travel Office Products Venue Hire Event Management Team Building Recruitment Training Corporate Gifts Corporate Hospitality Stationery Office Furniture
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With such a high volume of influential buyers from one of our prime audiences, the decision for us to exhibit at office* 2013 for the first time was easy.” HELEN ARGENT, MARLIN APARTMENTS
office* In Numbers The Simple Facts and Figures
4000+ visitors 175+ exhibitors 89% exhibitors rated show Excellent/Good
70%
of exhibition space has been sold
Shortlisted as Best Trade Show in the UK office* has been selected as a finalist at this year’s Association of Event Organisers’ Excellence Awards, which recognises the best exhibitions from across the country and is the ultimate accolade within the events industry.
Book your stand today!
Call 01273 645127
Your ultimate event to meet and do bu Visitor Facts and Figures Who you will meet at office*? office* attracts quality administrative professionals from across the country. From large blue chip organisations through to SME’s, representatives will be sent from each company to source the latest products and services. J I H G F E
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1 to 9 Employees ...................22% 10 to 49 Employees...............17% 50 to 250 Employees.............19% 250+ Employees.....................42%
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Visitor Breakdown
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A B C D E F G H I J
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Visitors attend office* from a range of organisational sizes:
Personal/Executive Assistant ..............37% Executive PA.........................................26% Virtual Assistant .....................................2% Office Manager ....................................18% Secretary.................................................4% Personnel/HR Manager..........................1% Training Manager ...................................1% Administrator .........................................6% Event Organiser/Co-ordinator ..............4% Procurement Manager ...........................1%
office* is such a fantastic place to meet, network and source new products.” GERMAINE HARRIS, PA, BIS
Meet corporate buyers with annual budgets up to £250,000
EXHIBITOR FOCUS: Pitman Training Pitman Training will be returning to office* this year and their Marketing Manager, Jamila Juma-Ware, shares her experiences. Why did you decide to exhibit again at office*? We were blown away by last year’s event! I have never experienced such a meticulously organised, individually targeted event such as office*. The atmosphere was phenomenal and the leads were incredible. The amount of research, support and organisation that went into the event was above and beyond any trade event I’ve ever visited…. Our entire team left buzzing with ideas and excited for 2013! 2 | office*times
How do you think exhibiting at a trade show is beneficial to your brand? The hard work has already been done… as an exhibitor, you just need to turn up with a well-planned showcase of what you offer. You have a ready-made, targeted audience, who are there to see you, because they want to – it’s a rare opportunity to be face to face with 100% of your consumer demographic. How did you find the quality of visitors at office* last year? Delegates at last year’s office* were exactly as billed – VIPs were VIPs, and everyone had a relevant role: PA, VA, EA or Office Manager. Attendance exceeded our expectations.
Who’s Exhibiting? 3M UK Plc ACAS Aramco Overseas Company UK Armor Ascott Hospitality Management Avery Dennison Office Products Baby Blooms Baker Thompson Associates Breast Cancer Campaign Britannia Hotels Brother UK Business Info Cafe Point Carey Worldwide Chauffeured Services Castalia Coaching & Training CCD Global Events Center Parcs Chambers Travel Management Chiltern Railways CIBT UK CitySprint Concept Corporate Interiors Corporate Traveller DC Direct eCourier.co.uk Edding UK Ellis Salsby Elsworth Emirates Airline Esselte Leitz EUMA Executive PA Magazine Executive Secretary Magazine Extreme Adventure Friends House Hospitality Global Office Supplies Global Travel Management Grosvenor Travel Management
Hand Picked Hotels Limited Harland Voss Hays Specialist Recruitment Hemsley Fraser Group Hospitality & Events North Magazine IMG Imspired Jurys Inn Group Watford LebkuchenSchmidt GmbH & Co.KG Lee Valley Park London Bridge Hotel & Kensington House Hotel London Chamber of Commerce & Industry Lucky Voice Magic Whiteboard Manchester Conference Centre Marlin Apartments MBM Omega Mesmo Consultancy MIA (Meetings Industry Association) National Motorcycle Museum Conference Centre Nicholas Hunter Ole PA Access All Areas PA Life pa-assist.com Pitman Training Premier Paper Group Quorn Business Travel Reed Learning Reflex Office Products Renz UK RTG Radio Taxis Group RWS Translations
SACO secsinthecity.com Square Mile Stabilo Starwood Hotels and Resorts Stick it on T King Associates Target Response Tay Associates The Business Travel Magazine The Glass Fabric Company The Institute of Administrative Management The Keyboard Company The PA Club The Pilot Pen Company (UK) The Place Hotel The Scout Association The Travel Professionals The Virtual Assistant Coaching and Training Co todayspa.co.uk Townley Network Solutions Tristar Worldwide Chauffeur Services Urban Bite Venue Directory.com Visit Essex Wine Matters Wines Select Workplace Safety Your Excellency Limited
siness with PAs, EAs & Office Managers Experience the power of face-to-face marketing at office* Exhibitions are one of the most effective marketing platforms available to any business and the promotional body FaceTime have the facts to prove it! Based on their extensive research we have picked just some of the reasons why exhibiting at office* - the leading event to meet and do business with PAs, EAs and Office Managers - will be the single, most effective marketing decision that you make this year:
4,000+ potential customers will have the opportunity to connect with your brand at office* Before an event: 27% of visitors believe live events “allow you to be more open-minded about what brands offer” After the event: This rises to 74%
EXHIBITOR FOCUS: Lucky Voice Lucky Voice will be exhibiting at office* for the first time this year and their Marketing Manager, Dan Pilkington, shares his thoughts in the build-up to the show: Why did you decide to exhibit at office*? We see it as a great opportunity to put our private karaoke experience in front of the perfect audience for us in the build up to Christmas. We know from the industry that this is the best show to be at with the most cut through and we're looking forward to being there.
Build relationships at office* Before an event: 37% of visitors believe that live events are the “best way to meet new contacts”. After the event: this rises to 71%
Exhibiting at office* will make people remember you Before an event: 28% of visitors believe “experiencing a business first-hand makes it more memorable”. After the event: This rises to 65% These are just some of the simple facts that illustrate how effective an exhibition could be for your business – see more at www.facetime.org.uk
Why are PAs an important audience to Lucky Voice? PAs are a very important
audience for us, particularly in the build-up to the Christmas period. We know that they are often the organisers of Christmas parties for large corporate firms, and at the very least have the ear of the major decision makers in their businesses. How do you think exhibiting at a trade show will be beneficial to you brand? We think that the show will drive direct bookings and build general brand awareness to an important audience of influencers.
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After visiting office* 2012 we decided it was the ideal showcase for our business and placed a booking for the 2013 exhibition. Our decision was based on the quality of the event, the excellent organisation, the associated marketing and PR opportunities and the fact that it attracts a very high calibre of visitor.”
Marketing Campaign
office* is supported by an extensive marketing campaign that targets only top quality PAs, EAs and Office Managers. The mix of activity includes: Advertising and editorial within all relevant media Substantial e-marketing campaign Dedicated PR campaign delivered by an in-house PR Manager Direct mail, including newsletters and personal invitations to the show Promotion through supporter websites, publications and events.
DIANE GREEN, MBM OMEGA LTD
Fire Exit
Crussh
Toilets
Toilets
Keynote Theatre
Catering Area
Fire Exit
70% SOLD
7000 6x4m
7040 3x3m
7042 3x3m
Theatre Theatre
Fire Exit
6001 4x2m
6010 Destination & Venue Village
6032 5x3m
VIP office* Ambassador Lounge 5000 5x2m 5001 5003 5005 5007 5009 5011 5017 5019 2x2m 2x2m 2x2m 2x2m 2x2m 2x2m 2x2m 2x2m 5002 4x2m
5006 5008 5010 5012 2x2m 2x2m 2x2m 2x2m
Seminar Theatre
5031 4x2m
5016 4x2m
4001 3x2m
4011 3x2m
4000 3x2m
4010 3x2m
3001 3x2m
3011 3x2m
3000 3x2m
3010 3x2m
2001 3x3m
2011 3x3m
6041 3x3m
6045 4x3m
6049 6x4m 6046 2x2m
5039 4x2m
5041 4x2m
5043 5045 2x2m 2.5x2m
5047 4x2m
5038 4x2m
5040 4x2m
5042 5044 2.5x2m 2x2m
5046 4x2m
3031 4x2m
3033 4x2m
4041 4x2m
3039 4x2m
3034 3036 3x2m 2x2m
4043 3x2
4040 4x2m
3040 4x4m
3038 4x2m
2033 3x3m
2010 3x2m
6044 4x3m
5034 2x2m
4033 4035 3x2m 3x2m 4039 4032 4034 4036 4x3m 2x2m 2x2m 2x2m
3030 3x2m
6042 3.5x3m
5033 5035 2x2m 2x2m
5030 6x2m
4030 4x3m
6040 3x3m
4042 4x2m
6061 5x2m
3045 3x2m
3042 3044 2x2m 3.5x2m
3046 3x2m
2043 6.5x3m
2047 3x3m
5049 4x1m 5048 4x3m
3049 4x1m 3048 4x3m
2049 4x3m
2039 6x6m 2032 3x3m
2040 3x3m
2040 3x3m
2044 3.5x3m
2046 4x3m
6060 5x2m
6048 4x2m
4045 4047 4049 4x1m 3.5x2m 2x2m 4048 4044 4046 4x3m 2.5x2 2x2m
3041 3043 2x2m 3.5x2m
2041 3x3m
2030 6x3m 2000 4x3m
6043 3.5x3m
6039 6x3m
2048 3x3m
5060 4x1m
6033 5x3m 6000 3x2m
5061 4x2m
Seminar Theatre
5062 5064 2x2m 2x2m
4061 4063 2x2m 3x2m 4060 4062 2x2m 3x2m
Fire Exit
3061 3x2m
3063 3060 4x2m 3x2m
2061 3x2m 2060 4x3m
Seminar Theatre
2063 3x2m 2062 3x2m
Theatre Theatre
1001 4x3m
1003 4x3m
1000 3x2m
1002 3x2m
1033 4x2m 1030 4x4m
1040 41m2
1038 41m2
i
1045 5x3m 1044 6x3m
1049 4x3m 1048 3x3m
1060
village 6x5m
village
1080 DBC Stand
Toilets
Info Point
Fire Exit 1009 1011 2x2m 2x2m
Fire Exit
1013 4x2m
1015 3x2m
Corporate Traveller Networking Club
1031 4x2m
Little Orchard Organisers Office
Main Entrance
Pizza Express
Key
Stand Costs
2013 rates
Shell Scheme:
£369 per sqm
Sold:
Space Only:
£339 per sqm
Available:
Get unrivalled brand exposure at office* Sponsorship provides the perfect platform to target your audience by aligning your brand with office* – the definitive event tailored specifically to the needs of PAs, EAs & Office Managers. Not only does it give you a unique opportunity to communicate with your chosen audience, it also allows your brand to become an integral part of our marketing campaign with huge national reach.
Top five visitor reasons to attend office* 1. Meet with exhibitors/suppliers 2. Research or evaluate products/services 3. Network 4. Attend Seminars 5. Attend Keynotes
Sponsorships are ideal for: Building brand recognition Ensure maximum exposure to buyers for an extended period of time Driving buyers to your stand Sampling your product Being recognised as a leading industry brand A range of options are available to suit any budget, with prices starting from just £190+VAT. Please visit the website www.officeshow.co.uk to see the full sponsorship document. We strive on going the extra mile and are happy to create bespoke packages for the more creative among you so if you have any ideas outside of those detailed please let us know... if it is possible we’ll make it happen!
For more information please contact David Maguire on dmaguire@divcom.co.uk or 01273 645127