Red Angus Magazine – October

Magazine

Official Publication of the Red Angus Association of America

Volume 59, Number 8

18335 E 103rd Avenue, Suite 202 Commerce City, CO 80022

940-387-3502 • Fax 888-829-6069

RedAngus.org

Publisher/Advertising Director Tracey Koester

701-391-5440 • tracey@redangus.org

Editor Brandi Buzzard Frobose

785-448-0239 • brandi@redangus.org

Subscriptions and Circulation Dalli Hobbs

940-387-3502, Ext. 7 • email: dalli@redangus.org

Affiliated with National Cattlemen’s Beef Association Beef Improvement Federation

U.S. Beef Breed’s Council National Pedigreed Livestock Council

GENERAL INFORMATION

Published 10 times annually by the Red Angus Association of America at the national headquarters (18335 E. 103rd Ave., Suite 202, Commerce City, CO 80022). A non-political magazine dedicated to the promotion and improvement of breeding, feeding and marketing Red Angus cattle. Subscription rate: U.S., 1 year - $30; 2 years - $50. Canada and Mexico, 1 year - $44, 2 years - $82 (Payable in U.S. Funds Only). International Air Mail, 1 year - $55; 2 years - $100 (Payable in U.S. Funds Only). These rates are based on Third Class Bulk mailed from Jefferson City, Missouri. Add $20 per year for First Class.

EDITORIAL AND ADVERTISING POLICY

Advertising and editorial content are not limited to any particular class of product or subject matter. However, we reserve the right to refuse publication of any material not within the bounds of high agricultural ethics. While we devote the utmost care to the preparation of each advertisement, we cannot be held responsible for ads received after the ad deadline. Furthermore, the accuracy and content of copy received over the telephone is entirely the responsibility of the advertiser. No adjustment for incorrect ad copy will be considered for ads that are received after the ad deadline or that are placed over the telephone.

All unused reserved advertising space that is not canceled by the advertising deadline will be billed to the advertiser.

ADVERTISING RATES – Full Color

$345

RAAA Board of Directors

PRESIDENT

Steve Koester | Steele, North Dakota koesterredangus@gmail.com

FIRST VICE PRESIDENT

AREA 4 DIRECTOR - SOUTHWEST

Tony Ballinger | Morgan Mills, Texas anthony.ballinger@adm.com

SECOND VICE PRESIDENT

REGION C DIRECTOR

Jeff Pettit | Sebree, Kentucky jeff@diamondpcattle.com

AREA 2 DIRECTOR - MONTANA

BOARD SECRETARY

Kay Klompien | Manhattan, Montana klmpnra@gmail.com

REGION A DIRECTOR

Chuck Feddes | Manhattan, Montana feddesredangus@gmail.com

REGION B DIRECTOR

Craig Bieber | Leola, South Dakota craig@bieberredangus.com

AREA 1 DIRECTOR - WEST George Murdock | Pendleton, Oregon murdockcattle@gmail.com

AREA 3 DIRECTOR - ROCKY MOUNTAIN

Aaron Kravig | Karval, Colorado akravig@kravigredangus.com

AREA 5 DIRECTOR - NORTHERN PLAINS

Stephanie Jung | Mina, South Dakota lazyjbarranch@yahoo.com

AREA 6 DIRECTOR - GREAT PLAINS

Jason Anderson | Oberlin, Kansas jasonea9@hotmail.com

AREA 7 DIRECTOR - NORTHEAST

Rob Hess | Hershey, Pennsylvania hessfarm@verizon.net

AREA 8 DIRECTOR - SOUTHEAST

Jim Yance | Columbia, Alabama jim@jyjredangus.com

AREA 9 DIRECTOR - MIDWEST

Stuart Gilbert | Stockport, Iowa redcowrelocators@gmail.com

Board Commentary

Planning: Setting up the Next Calf Crop for Success

by Jeff Pettit, Region C Director

“By failing to plan, you are preparing to fail.”

As producers, we get so busy with what must be done each day that we sometimes fail to spend as much time and effort as we should on planning. In doing so, we are shortchanging our payday on our next calf crop, hay crop or multitude of other activities on the farm that directly affect our bottom line.

For the sake of this article, we will focus on the calf crop that we produce each year.

With that in mind, what planning steps can you take now to help your next calf crop be your most successful thus far?

First, you must consider how you evaluate your success. As a commercial producer, I venture to say that your success is directly correlated to the number of live calves that hit the ground in calving season and then to dollars in your pocket at sale time.

Now, let’s think backwards for a moment. What all had to happen for you to feel you had a successful calf crop? The point of this conversation is not to talk about the details but, instead, the process of planning. The details of such would vary by operation, individual producer goals, geography, etc. – the list could go on and on. Are you happy with your individual planning and preparation for your operation?

As a seedstock producer, I think about the genetics available to me to create next year’s calf crop. How will those genetics improve the calves out of my existing cow herd? Will they yield the type of bulls my commercial bull buyers are looking for and need? Will the females be better than the cows I am currently running and continue to improve my cow herd? These are all crucial questions to be asked during the planning process.

In commercial herds, some of the same reasoning applies, but you also may consider what kind of programs you are going to use to market your feeder calves at sale time. The marketplace is full of opportunities, such as FCCP, Allied Access, natural, VAC45, NHTC and Top Dollar Angus – the list goes on and on. My point is you must start thinking about your end game prior to breeding if you really want to capitalize on the efforts you have put into your calf crop.

The good news in all of this is that you have a partner in RAAA. We have a commercial marketing staff dedicated to helping our commercial producers achieve success. No, they will not tell you who to buy bulls or semen from, but they will help you identify ways to improve your next calf crop and help you design a plan to achieve success using Red Angus genetics! //

– Benjamin Franklin

“You must start thinking about your end game prior to breeding to capitalize on your calf crop.”

FALL 2023 SALE

BieBer Fever FAll sAle

RAAA

National Office

18335 E. 103rd Ave., Suite 202

Commerce City, CO 80022

940-387-3502 | FAX 888-829-6069

Email: info@redangus.org

RedAngus.org

RAAA National Staff

CHIEF EXECUTIVE OFFICER

Tom Brink

Ext. 4 | tombrink@redangus.org

DIRECTOR OF BREED IMPROVEMENT

Lindsay Upperman, Ph.D.

Ext. 29 | lindsay@redangus.org

EXECUTIVE ASSISTANT

Halla Pfeiff

Ext. 10 | halla@redangus.org

REDSPRO & REGISTRY SPECIALIST

Kaitlyn Fulmer

Ext. 6 | kaitlyn@redangus.org

REDSPRO & REGISTRY SPECIALIST

Stephanie Essegian

Ext. 26 | stephanie@redangus.org

MEMBER SERVICES & DNA SPECIALIST

Ryan Starkey

Ext. 5 | ryanstarkey@redangus.org

DNA CUSTOMER SERVICE SPECIALIST

Ariana De La Garza

Ext. 24 | ariana@redangus.org

DNA CUSTOMER SERVICE SPECIALIST

Julia Sanderson

Ext. 14 | julia@redangus.org

DATABASE AND REGISTRATION CONSULTANT

Kenda Ponder Ext. 15 | kenda@redangus.org

DIRECTOR OF EDUCATION & JUNIOR PROGRAMS

Kim Heller, Ph.D.

515-851-2019 | juniors@redangus.org

PUBLISHER & ADVERTISING DIRECTOR

Tracey Koester

701-391-5440 | tracey@redangus.org

EDITOR & SOCIAL MEDIA COORDINATOR

Brandi Buzzard Frobose

785-448-0239 | brandi@redangus.org

DIRECTOR OF COMMUNICATIONS

Lisa Bryant

405-766-8942 | lisa@redangus.org

ASSISTANT DIRECTOR OF COMMUNICATIONS

Katie Martin

Ext. 16 | katiemartin@redangus.org

SHOW SPECIALIST

Erin Dorsey

970-396-5420 | erin@redangus.org

ACCOUNTING DIRECTOR

Janet Russell

Ext. 11 | janet@redangus.org

MEMBERSHIP & ACCOUNTS RECEIVABLE

Dalli Hobbs

Ext. 7 | dalli@redangus.org

RECEPTIONIST

Andi Inmon

Ext. 3 | receptionist@redangus.org

Association Commentary

Red Angus Cattle Produce Angus Beef

by Tom Brink, RAAA Chief Executive Officer

Angus-labeled beef is important to the U.S. beef industry. Many consumers are familiar with the name Angus and tend to associate that name with high-quality beef. The United States Department of Agriculture identifies more than 50 beef brands that include the name “Angus” on their website, listing specific certified meat programs over which they have voluntary regulatory jurisdiction (https:// www.ams.usda.gov/grades-standards/certified-beef-programs).

Many, though not all, of these brands are relatively small in terms of tonnage sold. When combined, however, they add up to a sizable portion of total wholesale and retail beef sales, perhaps approaching 20% to 25%. Angus brands also tend to sell at higher prices than graded commodity beef. As a rule, Angus beef represents premium quality beef that sells at a premium price.

What exactly is Angus beef? Common sense mixed with a little scientific knowledge about beef breeds suggests it is beef derived from cattle that are 50% or more Angus, regardless of whether they are red or black. In other words, Angus beef comes from cattle that are genetically Angus. Hide color is (or should be) irrelevant to the determination of what qualifies as Angus beef. As one cattle feeder from Kansas quipped, “No one cares about the color of the hide when they are eating a steak.”

Furthermore, everyone knows that Angus genetics come in more than one hide color. Some Angus cattle are black, and some are red. The same is true of Simmental, Gelbvieh, Limousin, Salers, Wagyu and other cattle breeds. Most Holsteins are black and white, but some are red and white. Wikipedia correctly states that, “Holsteins have distinctive markings, usually black and white or red and white in color.” When we think of Holsteins, we most often picture a black-and-white cow, but that color combination does not encompass all that the Holstein breed represents. No knowledgeable cattle person would say otherwise.

Commercial Marketing Team and Value-Added Programs staff is on page 12

Angus brands tend to sell at higher prices than graded commodity beef and, as a rule, Angus beef represents premium quality that sells at a premium price.

Red Angus cattle produce Angus beef!

Genetics, not hide color, are actually what qualify an animal as Angus. When consumers eat a steak, they should be confident they are enjoying the tender, juicy, flavorful attributes of certified Angus.

The time is paramount to enroll your calves in the Feeder Calf Certification Program to verify their Angus genetics – because genetically and scientifically, Red Angus cattle produce Angus beef.

Association Commentary: Red Angus Cattle Produce Angus Beef

Breeds are defined by the fact that the cattle contained in that breed share large amounts of the same DNA and have pedigrees tracing back to common ancestors. Color, as an individual trait, is not proof positive of one breed or another. Superficial evaluation fails as a foolproof method of breed identification.

like those verified through RAAA’s Feeder Calf Certification Program – as Angus beef should be a given. It should be a no brainer.

The DNA is what counts and, when a consumer eats an Angus steak, it makes sense that the beef they are eating should have originated from an animal with predominantly Angus genetics. Otherwise, the consumer has been misled by the Angus label on the package he or she purchased.

This brings us to a simple question: What kind of beef do Red Angus cattle produce?

Genetically and scientifically, the answer is: Red Angus cattle produce Angus beef.

That statement bears repeating: Red Angus cattle produce Angus beef. Therefore, labeling beef from Red Angus cattle –

Unfortunately, that is not the case in today’s U.S. beef business, and it has not been for decades. Black-hided animals, whether they contain Angus genetics of not, enter Angus branded beef programs with no questions asked. On the other hand, Red Angus cattle, though they produce Angus beef, are not included in a majority of Angus brands.

We all understand that there are some things in life and business that simply do not make sense, do not pass the smell test and need to be changed.

As a Red Angus cattle producer, you are producing Angus beef. Be assured that RAAA is wholly committed to making sure the entire industry understands that fact and makes appropriate adjustments. //

“Genetically and scientifically, Red Angus cattle produce Angus beef.”

CONFIRMED PREGNANCYS TO THE SPRING 2023 EXCLUSIVE HIGH SELLING $400,000 BULL PIE HOLLYWOOD 222

PIE JUDY 6062

RAAA#: 3603862

Sire: LSF SAGA 1040Y

MGS: HAYCOW CUTTING EDGE 055

CB MS CHLOE 1513

RAAA#: 3488975

Sire: BROWN-CH MAKE MIMI X019

MGS: BIEBER MAKE MIMI 7249

HRP REBELLA 6461 806F

RAAA#: 4014808

Sire: LSF MEW X-CITEMENT 6690D

MGS: REDHILL TEN X 104U 190A

HRP SYNERGY B529 836F

RAAA#: 4014734

Sire: LSF SRR SLEEP EASY 4083B

MGS: BROWN SYNERGY X7838

X12 Lots of Embryo Pregnancies Sell! All pregnancies confirmed and sexed as Heifers, due date 2/16/2024

Red Angus Commercial Marketing Team and Value-Added Programs

COMMERCIAL MARKETING SPECIALIST

Rachael Oliver

406-480-1569 | rachael@redangus.org

COMMERCIAL MARKETING SPECIALIST

Josh Taylor | josh@redangus.org

918-605-5139

VALUE-ADDED DEPARTMENT TEAM LEAD

Jeananne Drouhard

Ext. 18 | jeananne@redangus.org

VALUE-ADDED PROGRAMS SPECIALIST

Lauren Weingardt Ext. 20 | laurenweingardt@redangus.org

ENROLL IN VALUE-ADDED PROGRAMS AND ORDER TAGS: tags@redangus.org

940-477-4593

Weekly Email Marketing Service of Feeder and Finished Cattle

The Red Angus show list informs feedyard managers, order buyers and other interested parties of Red Angus-influenced cattle. Producers can market feeder or finished cattle through this free service when selling through a sale barn, video auction or private treaty. The weekly show list is emailed to potential buyers through the Red Angus FeederFax email service. To upload information about cattle or to view cattle available, visit RedAngus.org/showlist.

To receive the weekly FeederFax marketing service that will highlight that week’s show list, please email tags@redangus.org.

Marketing Update Testing for the Future of Feeder Cattle

by Josh Taylor, Commercial Marketing Specialist

This summer we witnessed some of the highest prices ever paid for feeder cattle. The markets were reflective of the shortages in cattle inventories across the country and increased consumer demand. So, with these times of high dividends and elevated market structure, how do we keep the demand and grow our product in the marketplace? By increasing the levels of quality Red Angus cattle in the marketplace, we can bring the Red Angus brand to the center of the discussion.

Feeder cattle marketing strategies have changed greatly in the past five years. This has made it hard to keep up with new innovations, such as DNA tests to predict time on feed and quality grade, or the vast variety of value-added programs in which feeder cattle can be enrolled. One main underlining component to every strategy is that cattle must be of the highest quality. Feeder buyers stake their reputations on how cattle they have purchased will perform in the feedlots and the packing plants.

Commercial producers have resources to offer a level of predictability to buyers, which has risen in popularity over the past two years. Feeder calf indexes are bringing a new layer of information to the marketplace and have become increasingly popular with our country’s high-end commercial producers.

By assigning a value based on sire carcass traits to a group of calves, the genetic value of that group can be relayed to buyers, resulting in additional dollars. When producers take advantage of the genetic feeder cattle testing available today, not only can cattle bring in more dollars, but genetic lines can be identified and replicated in the future. This elevates the commercial cow base and will subsequently reflect the progress of seedstock programs as well.

Red Angus feeder cattle are well known for their advantages in the feedyard and on the grid, but we need to see an increase in the quantity of cattle that perform at the highest levels. With tight profit margins in every segment of the supply chain, the cattle that perform at the most efficient levels will bring the highest prices. Producers can identify these cattle by utilizing feeder cattle DNA tests. These genetic merit programs will help identify terminal traits that can make feeder cattle more profitable and rank them according to their genetic potential.

Animals will be identified with superior traits for increased gain and grid potential, such as hot carcass weight, marbling and ribeye area. Once genetic lines are identified that will produce desired feeder cattle, we can take this data back to the seedstock side and replicate the quality bulls to produce a higher volume of these feeders in the future.

Data from these feeder tests can be used in our Red Navigator program to build the database of genetic information in Red Angus commercial cow herds across the country. This will lead to increased uniformity for desirable traits across the board and provide a consistent product to the supply chain.

As the industry advances into this new age, technology will help us to build better cattle and create more marketing opportunities for our Red Angus producers. //

Buyback

history of the RED

ANGUS BREED!

In The

Special FCCP Red Angus Feeder Calf Sale Calendar

FEDDES BLOCKANA C3-236 Reg. #4631671

Consigned to the NILE – Oct. 20 – Billings, MT

A very nice Feddes Eightball daughter going back to Brunswick. Top of the breed growth and carcass traits. A royal pedigree with nearly every donor we have raised. Bred to Bieber Jumpstart carrying a bull calf.

Consigned to the NILE – Oct. 20 – Billings, MT

An ET heifer going back to Feddes Blockana C31. C31 is arguably the most prolific donor we have raised. This heifer has the looks, style and numbers to end up in a donor pen. A great prospect and one you don’t want to miss.

Consigned to the NILE – Oct. 20 – Billings, MT

A very stylish, deep ribbed, clean fronted heifer. Her dam is a gorgeous Dominate 7067 daughter with great feet and a near perfect udder. Her maternal granddam sports a 107 MPPA. Exciting heifer with extra class.

C-T VERDI 3142 Reg. #Pending

Consigned to the NILE – Oct. 20 – Billings, MT

The complete package with style, power and the Red Angus mother cow look. This dark-red Reputation heifer catches your eye and has the phenotype and foot set that we are all after. She goes back to our famous C-T Lindsey 0964 donor cow twice, and looks to follow her footsteps! Bred to the proven ABS herdsire, Energize! Will be an exciting mating!!!

Consigned to the NILE – Oct. 20 – Billings, MT

A beautiful, dark-red Stockmarket heifer that grabs your attention with her extra volume and easy fleshing. Stemming from the maternal, yet powerful Verdi cow family and bred to the new and upcoming herdsire, C-T Reputation 0094!

Consigned to the Bet On Red – Nov. 4 – Reno, NV

A deep-bodied, dark-red Energize heifer with an eye-catching phenotype. Loads of volume and power, with a soft-made look and feminine front end. She stems from our maternal Verdi cow family that has been a big influence in the C-T Red Angus cow herd!

You won’t want to miss the Feddes Reno consignments including a full sister to U2 Township with as much style as any heifer out of Beauty 113Z, the now deceased TAC Drifter, that has made a splash in the herds that got semen on him, and a gorgeous Reputation daughter out of none other than Feddes Blockana 9130.

C-T MISS PAN 5091

Reg. #3471550

MRLA RESOURCE 137E

Reg. #3897537

Consigned to the NILE – Oct. 20 – Billings, MT 3 Conventional Embryos with a guarantee of 1 Pregnancy

Consigned by Feddes Cattle Co.

FEDDES LAKINA Y17

Reg. #1423157

BIEBER CL ENERGIZE F121

Reg. #3958815

Consigned to the NILE – Oct. 20 – Billings, MT 4 IVF Embryos with a guarantee of 1 pregnancy

Consigned by Feddes Red Angus

Feddes Blockana 9130

FEDDES BLOCKANA D85-0100 Reg. #4289233

C-T REPUTATION 0094

Reg. #4296453

Consigned to the NILE – Oct. 20 – Billings, MT 4 IVF Embryos with a guarantee of 1 pregnancy

Consigned by Feddes Red Angus

FEDDES BLOCKANA E31-372 Reg. #4124310

FEDDES VRDALE 9074-3313 Reg. #4728117

C-T VERDI 2068 Reg. #4640085

C-T LINSEY 2006 Reg. #4632189

Genetic opportunity in these breed-leading matings from our top donor dams!

Membership Reminders

• Have you paid your membership dues?

• Total Herd Reporting assessment fees have been billed through the third installment.

• Remember to make these payments to keep your account in good standing. If the account is on hold, data reporting can’t be completed.

DNA Reminders

• Submit your DNA samples for bulls being offered in fall and spring bull sales.

• Submit samples early (recommended at least 4-5 months in advance) to avoid complications in lab turnaround time and sale deadlines.

• To order DNA kits please contact the DNA department at 940-387-3502 Ext. 8 or dna@redangus.org

Member Services Bulletin

Gather, Assemble, Submit –

Fall 2022 and Spring 2023 Call for Data

by Halla Pfeiff, Executive Assistant

In August, the fall No Progeny report was requested to be reviewed. The cows on the No Progeny list NEED to be reported on because no record is on file for the fall 2022 calf crop. For those females on the list, here are the few questions to ask regarding next steps.

• Did she have a calf? If yes, report all the calf data. Even if the calf was born dead or died shortly after birth.

• Was she open? If yes, report the proper reason code.

• Was she culled? If yes, report the proper disposal code.

One of the above outcomes should be reported as soon as possible before inactivations occur. This deadline is critical for data reporting. If the deadline is missed and the cow is inactivated, to reactivate her you will have to report one of the above data points and a fee will apply. If the cow is reactivated within six months from the inactivation, the fee to bring her back on active inventory is $50, if it is longer than six months the fee is $100. Reference the September 2023 RAM, page 20, for step-by-step instructions.

Don’t forget!

Fall 2022 calf data due October 20 and inactivations to occur on October 27.

Weaning Data for 2023 Spring Calving Season Requested

Weaning your spring calves has either already been completed or will be happening soon, so to make sure the data is used properly in the future it MUST be reported to the association with proper weights, dates and contemporary groupings. We know this can be a time-consuming process, but the sooner it can be started, the faster some of the decision factors can come together. That’s easier said than done, but it sure is satisfying to mark it off the to-do list. To help with the submission process we encourage you to check out our tutorials for a refresher before you get started. As always, if you have questions through any step of the process, please reach out to data@redangus.org or 940-387-3502 Ext 1.

Go RedAngus Mobile App - Phase 2 Released

On Sept. 4, a new update became available to the Go RedAngus mobile app, primarily focused on the My Account tab. New features include: announcements tab, member search, new membership application and user login (same as REDSPro login). //

Apple Store

Google Play

November 11, 2023 • 1 p.m.

Albany, Wisconsin

Hosted at Shamrock Nook Red Angus

• Selling over 45 lots of the most influential and maternal females

• Females from proven cow families like Eleanor, Copper Queen, Abigrace, Tarmily, Lakota & Patricia Rose

• Live sale located at Shamrock Nook Red Angus and online service provided by DV Auction

• Lunch at noon; preview cattle all day Friday and Saturday morning

Females Like These Will Sell…

Red Angus Welcomes New Staff, Announces Promotion

The Red Angus Association of America is pleased to announce the addition of two new team members, along with a promotion, in the value-added department. Ariana De La Garza of Greeley, Colorado, joined the DNA department as a DNA customer service specialist. Lauren Weingardt of Oxford, Iowa, is also a new value-added programs specialist.

De La Garza graduated from Kansas State University in 2018 with a bachelor’s degree in animal science, with a focus in communications and marketing. At K-State, she was an active member of the Collegiate Cattlemen’s Club, Block and Bridle and Sigma Alpha and was on the 2015 meat judging team.

De La Garza grew up participating in the American Gelbvieh Junior Association and is a member of the American Gelbvieh Association. She is returning to the cattle industry after serving the oil and gas industry as a consultant.

“The future of the DNA department at RAAA is bright,” said Lindsay Upperman, Ph.D., director of breed improvement. “Ariana’s experience in the seedstock sector, coupled with her drive for wanting to help cattle producers achieve their goals, will be an important asset to the department. We look forward to introducing her to the membership in the coming months.”

Weingardt brings more than five years of experience in leadership and supervisory roles to the Red Angus team. She holds a bachelor’s degree in animal science from Colorado State University. Weingardt brings a wealth of experience from working for Cargill Cattle Feeders, Producers Feedlot, Five Rivers Cattle Feeding, Big Country Seeds and D&R Feed.

“I am very excited to have Lauren join the value-added department,” said Jeananne Drouhard, value-added department team lead. “Her background and experience will be an asset to our team and producers. You can look forward to visiting with Lauren when enrolling your future calf crop.”

With six years of experience at RAAA, Jeananne Drouhard, Danville, Kansas, has been promoted to the value-added department team lead.

Contact

Drouhard started in the registration department and helped with shows. She transitioned into the value-added department in 2020.

For more information about the Red Angus Association of America or marketing programs for Red Angus-influenced cattle, visit RedAngus.org. //

Ariana De La Garza

Lauren Weingardt

Jeananne Drouhard

Red Angus Sale

Breed Improvement

Navigating to Success

by Lindsay Upperman, Ph.D., Director of Breed Improvement

Marketing feeder cattle has become a common practice for cowcalf producers. Challenges tend to arise when trying to market feeder cattle at a higher level each and every year, in order to increase returns to the operation’s bottom line. There are many avenues to analyze where to adjust within your breeding goals. However, the most important task is to ensure your customers are getting the right animals for their programs.

Above-average growth, feed conversion and the ability to provide a premium carcass should be three components every feedlot strives for in their animals. The GridMaster index value is the best option to capitalize genetically on these components.

This index is designed for cattle producers who are choosing to market all calves to be fed out to harvest and marketed on a quality-based grid. It places selection pressure on traits such as growth, feedlot performance and carcass traits; or more specifically, EPDs such as Average Daily Gain, Carcass Weight, Dry Matter Intake, Marbling, Back Fat and Rib Eye Area. Moreover, it is expressed as dollars per head born, allowing for easier comparisons across potential herd sires.

Although this selection tool is available to utilize when selecting a new sire for your operation, there is always the cow herd to consider. Remember, females still play a crucial role in the mating and provide 50% of the genetics to your calves. So, regarding the GridMaster index, do your females tend to already have above-average values? Or do they fall in the lower percentiles of the breed?

With females, one way to make more genetic progress is to adopt a harsher culling threshold. This means if a producer usually only keeps the top 30% of replacements, then reduce the threshold to the top 20% of the female calf crop. Essentially, this allows only the best of the best to stay in the herd. Or maybe some of the older females are not as genetically superior as the 3- or 4-year-old females. Culling some of the older females in the herd may allow the producer to retain females

with better genetics. Either way, there is always room for advancement and multiple ways to the projected goal!

Another area to contemplate is the desired speed of genetic progress in your cow herd. For instance, when selecting for a single trait within a breeding goal, significant progress can be made within one generation. However, with an index value, there are multiple traits being selected for within breeding goals. Thus, it will take multiple calf crops before the same amount of progress could be seen in one trait.

Ultimately, this boils down to what you’ve identified as your main priority. Do your customers ask for progress in one trait, or are there multiple traits they are seeking? As an operation, do you want to be well-rounded in multiple traits for multiple scenarios or would you like to have the best in one trait? All in all, the answers to these questions are up to the cow-calf producers and what decisions work best for their operation.

A note to remember is the GridMaster index is based on the whole calf crop being marketed as feeder calves – no replacement females held back. Now, if your operation tends to keep a few females back, the index value that is more in line with those breeding goals is the Profitability and Sustainability (Pro$) index value. In the end, each index value is based on a given scenario for an operation. As a cow-calf producer, when utilizing these values, make sure to choose the appropriate scenario that best fits your current operation.

Finally, as the saying goes, the customer is always right. In this sense, guaranteeing that your animals are the right fit for the buyer is a testament to your outfit’s customer service and its ability to adapt to the changing market. Furthermore, this allows producers to see an increase in returns on their calf crops, if they are able to meet their customers’ demands. An index such as GridMaster takes the guesswork out of selection. This index tells producers which traits to focus on for a harvest end goal and condenses these traits into one dollar-based value. //

Considerations for Successful Fall Calving

by Macey Mueller, for the Red Angus Magazine

Depending on available feed and management resources, a growing number of cattle producers are benefitting from fall-calving production systems that better fit some diversified enterprises and offer potential marketing advantages. However, lactating fall calvers reach their peak nutritional requirements 60 to 90 days after giving birth – often coinciding with little to no high-quality forages to graze in some areas – so developing a comprehensive nutrition plan is imperative to ensuring the health, productivity and reproductive success of both cows and calves.

Fall-Calving Advantages

Eric Bailey, Ph.D., state beef nutrition specialist at the University of Missouri Extension, said for seedstock producers, the primary advantage of a fall herd is the opportunity to market age-advantaged bulls to spring calving customers.

“Because a bull can service about one cow per month of age up to 36 months, fall calving allows you to be countercyclical to your customers and market those older bulls that are ready to service more females,” he said.

From a commercial standpoint, Bailey added that due to supply and demand, prices are generally higher for a weaned calf in the spring than in the fall.

“The difference may only be 5% higher, but with today’s feeder prices, it could mean an extra $75 to $100 per animal,” he said.

Brian Fieser, Ph.D., beef field nutritionist with ADM, said a fall herd also provides more options for feeding versus marketing weaned calves.

“Depending on your grass resources, you’ve also got the ability to wean those calves in the spring and background them yourself relatively cheaply on grass pastures,” he said. “Whereas if you want to retain ownership and background spring-born calves, you’re probably going to be feeding them or running them on wheat pasture.”

From a management perspective, if fall calves are weaned in the spring or early summer and the cows spend the rest of the grazing season on green grass during a time of low nutritional requirement, they are typically in excellent body condition at calving time.

“We get a little buffer as that fall calver begins lactating and requires increased nutrition,” Fieser said. “Whereas with spring-calving cows, if they’re kind of skinny when we wean those calves in September or October, we’ve got to feed the condition back onto that cow before she calves.”

Meeting Nutrient Requirements

Lactating cows have 25% to 30% greater nutrient requirements than dry cows, so Bailey said even for cows calving in an ideal body condition of 5 or 6, having high-quality feed resources available is critical to sustain that cow through her highest nutritional demands.

“If a cow’s peak nutrient requirements overlap with grass at its absolute lowest

quality, we have to look at options to supplement her like corn or Sudan grass silage,” he said. “Alternatively, some producers have access to cool-season forages, like fescue here in Missouri, that can regrow in the fall when temperatures begin to cool down, providing highly nutritious grass to meet the requirements of the cow.”

Depending on the stage of production, Bailey said a beef cow needs somewhere between 50% and 60% total digestible nutrients in her diet, which equates to approximately 9 to 16 pounds of TDN per cow, per day. TDN is used to estimate the energy content of a feed source and is based on the digestible fiber, protein, lipid and carbohydrate components.

“For context, a cow in the second trimester of gestation after weaning her calf usually needs about 50% TDN, while a cow at peak lactation between 60 to 90 days after calving is going to need 60% TDN,” he explained.

As a field nutritionist, Fieser said he has traditionally provided his clients with wet and dry cow nutrition programs, but with drought-induced escalated forage and feed prices the past few years, he has worked with many producers to develop more pre-

Fall calving herds can be especially beneficial from a marketing standpoint but can also require increased feed resources and management.

Eric Bailey, Ph.D. Brian Fieser, Ph.D.

Considerations for Successful Fall Calving

cise rations that correlate with specific points in the production cycle.

“If you look up a nutrient requirement table, it’s going to give you a protein and energy requirement for every month of that cow’s production cycle, starting on day zero when that cow has a calf. The first month is the first 30 days that cow is lactating, and it circles all the way back around to month 12, which is the 30 days leading up to that cow having a calf,” he said. “We’ve used this level of detail to sharpen our pencil and be more cost-effective with our rations during the different phases of production.”

While proper nutrition is important year-round, Fieser especially recommends investing in the nutrition of calving cows through the breeding season.

“Once you get past your breeding season, you can’t just pull the rug out from under a cow, but once she’s pregnant, her ability to handle lowered-quality nutrition goes up without much harm,” he said. “I’ll never recommend skimping on nutrition, but if we’re looking for ways to cut back on input costs, that’s the time to do it – when a cow is bred back, we

know we’re going to be weaning that calf off and then sending her to some green grass.”

Wheat pasture is also a popular cool-season forage resource in some areas of the country. Fieser said while it provides far more nutrition than cows need – typically more than 80% TDN – there are mineral concerns to consider due to variances in fertilization programs and soil quality.

“A good mineral program becomes especially important on wheat pasture,” he said. “We have to watch magnesium levels to be proactive against challenges with grass tetany and milk fever and also keep an eye on phosphorus, copper and zinc levels.

“These are actually the same minerals we worry about in native grass pasture, but because of the high production we can get with wheat pasture, the deficiencies become a lot more apparent.”

Management Considerations

In addition to feed resources, fall calving herds can also require increased labor to properly manage lactation and reproduction.

“With most spring-calving herds, if you calve in April and you’re breeding in June or July, the green grass is meeting those nutrient requirements of that cow and it’s growing at its fastest rate, so it’s pretty handsoff,” Bailey said. “If you’re calving in September and breeding in December, then you’re probably balancing rations or trying to put out high-quality feed for those girls and there is more nutritional management and closer oversight needed.”

Good management skills are also needed in the spring or early summer to give cows adequate time to recover and build body condition.

“I see some guys leave a calf on a cow for nine to 11 months and essentially treat it like a stocker, but it’s still on that cow pulling down her nutritional reserves,” Fieser said. “If you’re only giving that cow 30 to 60 days to recover, you’re going to have to help her out considerably, which is going to be an additional cost and negate one of the real nutritional advantages for a fall-calving cow.” //

In addition to the marketing and management advantages, favorable weather is often a benefit of fall calving.

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Winter Is Coming – Are Your Pastures Ready?

by Sarah Hill for the Red Angus Magazine

Temperatures are soaring and you’re worried about drought and feeding the cattle until temperatures cool off. However, you should also be preparing now for the upcoming winter, which will be here before you know it. Feeding cattle over the winter with harvested or stockpiled forages is a major expense for producers.

“You should be thinking about pastures for winter grazing when developing next year’s grazing or forage management plan,” said Sam Wyffels, Extension beef specialist, Montana State University. “Red Angus producers should understand their forage needs and keep in mind drought contingency plans or other aspects that can limit forage when planning pasture rotations.”

Managing Forages for Winter

“Start focusing on managing forages for your winter stockpile, pulling cattle off pastures you plan to stockpile and apply nitrogen fertilizer to stimulate fall growth and build that stockpile,” explained Travis Meteer, beef specialist, University of Illinois Extension. “Clipping pastures can reset forage growth to grow more palatable, vegetative forage.”

According to information from University of Maryland Extension, tall fescue is well adapted for stockpiling because it can accumulate significant amounts of fall growth and handles colder temperatures without sacrificing quality. Tall fescue is also particularly well-suited to be more resistant to frost damage or deterioration due to the waxy layer on leaves. Successful stockpiling of tall fescue can result in one ton or more of dry matter per acre.

Use Caution When Fertilizing

Before fertilizing any pastures, Meteer recommends soil sampling and basing soil fertility off the results.

“Fescue responds very well to nitrogen, and usually it’s fertilized by broadcasting a pelletized urea,” Meteer said. “Soils that are really degraded or with mineral imbalances may not see a big response to nitrogen, but if soils don’t have any real excesses or deficiencies, then you may not even need to pull a soil sample before fertilizing.”

However, cattle producers should be careful when applying urea, as a lot of nitrogen can be lost due to volatilization if applied when temperatures are still hot. Applying nitrogen immediately before a large rainfall is the best way to minimize this volatilization, according to University of Maryland Extension information. While ammonium nitrate is the most efficient nitrogen source, it typically costs more than other sources of nitrogen.

If a pasture has never been fertilized or if soil samples haven’t been recently taken, Meteer suggests going ahead and taking the soil sample to set a baseline. Fertilizer prices have lowered a bit since last year and hay prices have increased, so fertilizing to provide more grazing days is a worthy investment, according to Meteer.

According to Wyffels, the best time to conduct soil sampling is just prior to seeding, which could be in the fall if cattle producers are seeding a winter annual forage crop. However, it’s important not to over-apply nutrients, because that

Clipping pastures can reset forage growth to grow more palatable, vegetative forage. If you’re looking to stockpile pastures or forages, tall fescue is an ideal option.

Photo courtesy of Montana State University, taken by Adrian Sanchez-Gonzalez.

Winter Is Coming – Are Your Pastures Ready?

can result in forages storing too much nitrogen as nitrates. When cattle consume too many nitrates, they turn to nitrites in the rumen, which is absorbed into the bloodstream and can prevent the blood from carrying oxygen.

“When cattle consume excess nitrates, it can result in abortions, or even kill cattle,” Wyffels explained. “If your forages test high in nitrates, there are alternative feeding practices to utilize those forages.”

In addition, spreading unneeded fertilizer also increases costs that won’t necessarily result in additional yield, according to Wyffels.

Other Forage Management Strategies

If producers are looking to plant cool season pastures with oats, rye, winter wheat, ryegrass and/or legumes, information from Texas A&M University AgriLife Extension recommends doing so in mid- to late-September. In addition, any hay that’s been harvested or purchased throughout the year should be sampled and analyzed for feed value, so proper supplementation can be planned.

In October, winter cover crop planting should be wrapping up, or if they’re already up and growing, consider top-dressing with 50 pounds of nitrogen. One caution for beef producers who are grazing on Johnson grass – stop grazing Johnson grass for at least 48 hours after the first frost. Not allowing cattle to graze immediately after Johnson grass has been hit by frost will reduce the risk of prussic acid poisoning.

Some cattlemen in areas of the Midwest and Great Plains may commonly burn pastures to get rid of biomass that’s unpalatable, welcoming the flush green up after, but it’s not a practice that’s right for every beef producer, Wyffels said.

“In general, when you burn a pasture, then that’s a forage resource you don’t have any more for grazing,” he said. “There are a lot of ecological benefits to keeping biomass on the ground, such as increasing soil organic matter, retaining nutrients in the soil, capturing water during rain and snow events, etc.”

Cattle producers should also be careful to ensure that forages meet cattle’s protein requirements. Wyffels recommended conducting a forage test and planning to strategically supplement cattle with protein, so cattle don’t lose body condition.

Consider Manure Management

“Rolling out hay and trying to better manage manure is always a popular topic with cattlemen,” Meteer said. “When planning for winter grazing, you want to focus on feeding those cows as economically as possible, while spreading out the nutrients from manure.”

Producers have options when it comes to how they can make sure nutrients from manure are distributed throughout their pastures. Many beef producers choose to roll out hay or use bale grazing, in addition to grazing stockpiled forages, cornstalk residue or cover crops, but weather conditions also play a role.

Pastures for winter grazing should be considered when developing a grazing or forage management plan, and should include a drought contingency plan or other limiting factors for pasture rotations.

Photo courtesy of Montana State University, taken by Adrian Sanchez-Gonzalez.

Winter Is Coming – Are Your Pastures Ready?

“If you’re looking to add nutrients from manure, that can be a good way to build soils over time,” Meteer said. “Don’t immediately bring cattle into a lot to feed – think about how to keep cows out grazing and spreading their own manure.”

Evaluate Infrastructure

Infrastructure is another area that beef producers should be preparing for fall and winter. With shorter days during winter, using solar chargers to run single-strand hot wire fencing can be risky, Meteer said.

“Have a plan for infrastructure,” Meteer added. “If you don’t have a permanent perimeter fence already in place, have a plan for areas where cattle can be housed when conditions become adverse. Having a corral or permanent fence for blizzards would a be very wise investment.”

If electric fence isn’t an option, Wyffels suggested beef producers consider virtual fencing. This exciting new technology allows cattle to wear a collar that communicates with GPS and reception towers, forming a virtual fence set by the cattle owner.

When cattle reach the perimeter of the virtual fence, the collar emits a series of loud beeps. If a cow continues outside the virtual fence, she will get a benign shock. //

Photo courtesy of Montana State University, taken by Adrian Sanchez-Gonzalez.

We Love Red

– And We Really

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Using the $Profit Index is helping us find the best bulls and females to improve our herds. Using $Profit and $Ranch, we are able to find the animals that best balance all of the traits from growth to carcass and fertility. Additionally, $Profit gives us EPD tools that we otherwise would not have.

There is little better than a moderate, easy fleshing Red Angus cow!

Moderate cows stay in great condition on range country, rebreed quickly, and wean a heavy calf. That is what we expect from Red Angus cows. However, a lot of Red Angus cows are getting too big. How big is too big? It’s hard to know unless you have mature weight EPD’s. With the Zoetis Mature Weight EPD’s you can keep your cowherd at optimal mature size for your environment.

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It’s all about producing the best possible Red Angus. Now, these traits are all available to commercial ranchers via the Zoetis Inherit Select ® test. Pick your replacements using this powerful tool!

We’re driving breed-leading genetics, while preserving the legacy brands of the West.

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Offering one of the best “Customer Buyback” and marketing programs… and delivering excellence in customer and cooperator sales and service

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This is six generations of service to America’s ranching community. This is our family’s commitment to more efficient beef production. This is equal parts faith, sweat, science and innovation. This is a ranch that has met the challenges since 1895. This is 128 years of focus on our customers’ success. This is bred into every animal that carries the brand. This is R.A. Brown Ranch.

1 Big Event • 2 Incredible Days • 1000 Head

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Quarter Horse Weanling Sale

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Nurturing Excellence: The Power of Mentoring in the Beef Cattle Industry

by Cameron Ison, JRA Board

At its heart, mentoring is the art of fostering relationships in which experienced individuals share their wisdom, skills and insights with those new to the industry. In the beef cattle realm, these relationships span generations, uniting seasoned ranchers and farmers with young and aspiring agriculturalists. This bond not only safeguards the accumulated wisdom of past generations but also ensures the seamless transition of traditional practices into the modern age.

Mentoring in the beef cattle industry takes on various forms, from hands-on internships on working ranches to formal educational programs within agricultural institutions. Through these avenues, students learn about herd management, nutrition, genetics and even the intricacies of market dynamics. This collaborative learning experience helps bridge the gap between theoretical knowledge and practical application, contributing to a robust workforce equipped to tackle the challenges of today and tomorrow.

One of the remarkable outcomes of mentorship in the beef cattle industry is the cultivation of future leaders and innovators. As seasoned ranchers empower their students to take the reins, they create a space for fresh perspectives and novel approaches. This dynamic exchange fosters an environment where time-honored practices blend seamlessly with innovative solutions, ensuring the industry’s continued growth and resilience.

As agriculture evolves in response to global challenges, the beef cattle industry is embracing innovation at an unprecedented

Engage with JRA!

Cameron Ison, Kentucky • jracameron1@gmail.com

Gracie Rogers, Missouri • jragracie1@gmail.com

Kenedy DeVoe, Texas • jrakenedy@gmail.com

Zachary Griffeth, Oklahoma • zachary.griffeth.jra@gmail.com

Bailey Jean Smith, Texas • jrabaileyjean@gmail.com

Kim Heller, Junior Program Coordinator juniors@redangus.org

Save the Dates:

June 9-14 – Red Angus Youth Expo, Chickasha, OK

pace. Mentoring serves as a conduit for passing on innovative technologies and sustainable practices. From precision farming and genetic selection to data-driven decision-making, mentors expose their students to the tools that will shape the future of beef production. By doing so, they ensure that the industry remains adaptable, resource-efficient and environmentally conscious.

The beef cattle industry is not only about raising cattle; it’s also about running a business. Here, mentoring plays an equally crucial role by nurturing the entrepreneurial spirit of the next generation. Young ranchers are guided through the intricacies of budgeting, financial planning, risk management and marketing strategies. This guidance empowers them to make informed decisions that not only sustain their operations but also contribute to the overall growth and stability of the industry.

Mentoring within the beef cattle industry is more than a tradition; it’s a lifeline that connects the past, present and future. The dedication of experienced ranchers to guiding the next generation ensures that the legacy of responsible sustainable practices and economic viability endures. As the industry continues to face evolving challenges, mentoring stands as an enduring testament to the industry’s commitment to excellence and its unwavering belief in the power of knowledge transfer.

In a world where innovation and tradition intersect, the mentorship cycle keeps the beef cattle industry moving forward while honoring its roots. As we look to the horizon of beef production, let us remember that behind each well-marbled steak and thriving cattle ranch stands a mentor, passing the torch and ensuring a legacy that’s as rich as the soil that nurtures this vital industry. //

Website: redangus.org/jra

Facebook: juniorredangus

Instagram: juniorredangus

Snapchat: juniorredangus

Directors

Common Hashtags: #jra #redangus

2023-2024 JRA Board of

Cameron Ison

PICTURED AT 6 YEARS OLD AFTER WEANING OFF A SET OF TWINS. MARGO CONSISTENTLY STAMPS HER CALVES WITH A SHOW RING PRESENCE AND LOOK.

THE REBA COW FAMILY IS IN THE TOP 10% FOR CARCASS WEIGHT AND WEANS OFF SOME OF OUR BIGGEST AND HEAVIEST MUSCLED BULLS EVERY YEAR. WE ARE MOST IMPRESSED WITH THE LEG AND FOOT STRUCTURE THIS COW FAMILY PASSES ON TO THEIR CALVES.

REGISTERED RED ANGUS SPRING BORN

THE HANNAH COW FAMILY PRODUCES ELITE POWER AND PERFORMANCE FEMALES. THE MARGO AND HANNAH COW FAMILY HAS PRODUCED THE CHAMPION RED ANGUS HEIFER AT THE ND STATE FAIR EVERY YEAR SINCE 2018.

CATTLE READY FOR VIEWING STARTING

september 1 ST // lisbon, nORTH DAKOTA

RAAA# 3531339

RAAA# 4287989

RAAA# 3735793

ARA: 4303789

STOCKMARKET x Iron Ore

ProS: 140 HB: 92 GM: 48 CE: 21

BW: -6.4 WW: 71 YW: 112 MM: 28

Stay: 20 Marb: 0.92 YG: 0.07 REA 0.36

Sired by the popular and now deceased BEIBER STOCKMARKET, BLUE CHIP offers breed-leading calving ease without sacrificing growth and performance. He is a high-ranking sire for ProS, HB and GM with impressive individual ratios of 86 BW, 103 WW, 103 YW and 137 IMF. BLUE CHIP offers extra hip and muscle shape to compliment his calving ease, as well as being athletic and flexible on the move.

From: Beiber Red Angus Ranch, SD

ARA: 4463653

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Stay: 13 Marb: 0.47 YG: 0.07 REA 0.51

JUMPSTART is one of the most sought-after sires as he continues to rise in sales at Select Sires. His combination of phenotype and genotype are unmatched in the Red Angus breed. JUMPSTART offers a rare combination of elite growth and fertility traits which have never been more important in our current cattle market. Study him close, he is a sire that will move your herd forward in multiple ways!

From: Bieber Red Angus Ranch, SD; Schuler-Olsen Ranches, NE; Wedel Beef Genetics, KS; Twedt Red Angus, ND; Anderson Land and Cattle, KS

What Feedyards Want in the Feeder Calves They Purchase

by Nate Smith, General Manager, Top Dollar Angus, Inc.

Fall has just arrived. Feeder calf video sales are beginning to wind down. Runs at the sale barn will start to grow in the coming weeks. Action in the direct trade market is picking up as well. No matter which marketing method you prefer to use, there is one major factor that they share – data and information are rewarded, and the more detailed the data, the more buyers are willing to invest.

Data comes in many forms when presenting a group of feeder calves to the market. However, there are two primary pieces of information that feeders value most: 1) health treatment history and 2) quantified genetics. While many producers take the promotion of their health program into account, it is easy to let the genetic piece slip to the back of their minds when calves are getting ready to sell. Cattle feeders constantly monitor, record and analyze cattle health and other performance traits, like intake, rate of gain and feed efficiency. That is why this conversation is important to cow-calf producers.

Let us dive deeper into what Top Dollar Angus feedyard clients share is essential to help provide perspective.

When cattle are promoted to buyers via the Top Dollar Angus program, feeders share health program details, along with age, sex and weight. The reasons behind this focus are simple: no matter what the genetics are, sick cattle do not grow. A feeder’s focus,

first and foremost, is to feed cattle efficiently. Commercial producers have stepped up to meet this demand by offering more health information with their calves or yearlings.

From a marketing perspective, how do feeders react when a group of cattle exhibit health problems? The origin of those animals is noted and often put on a “no bid” list. Feedlot customers have shared their lack of interest in particular calf groups due to health-related issues, sometimes from years ago. A strong health program is therefore paramount to success in marketing feeder calves. Those who provide the most information are rewarded for their investments.

Once the health of a group of calves is quantified, the feeders always turn to the same variable next: performance at the bunk and on the rail. Quantifying feeding and carcass performance via hide color, sire names or reputation is no longer enough. Feedyard managers repeatedly share that hide color is no longer an indicator of quality or performance. The same is true for sire lines. Are the calves out of the top 25% of a particular sire line or the bottom 25%? Reputation still matters, but more is needed.

Here is an example: a 10,000-head feedyard will turn over at least once a year, that is 20,000 total cattle fed annually. Assume that each group of calves from separate producers the feedyard buys is 100 head. This exam-

Top Dollar Angus Team

www.topdollarangus.com

Nate Smith, General Manager (620) 546-4839

nate@topdollarangus.com

Kaytlin Hokanson • (307) 461-7687 kaytlin@topdollarangus.com

Andrea Rutledge • (406) 399-3993 andrea@topdollarangus.com

Andy Albrecht • (402) 922-1000 andy@topdollarangus.com

ple cattle feeder will have 200 different ranch names to remember over the year – a monumental task. Therefore, feedlot managers have two options to gain insight into how animals perform when on feed and at harvest. The first is to have a history of purchasing those cattle and have the carcass data from those animals. The second is to have objective genetic data that shows how the cattle stack up genetically.

While some of what is shared by these Top Dollar Angus feedyards may not apply to all, it should be of some assistance to you and your customers’ feeder cattle marketing efforts in the future. To learn more about what cattle feeders are sharing, do not hesitate to contact me. //

5 Emerging Types of Consumer: A Breakdown of Meat Eaters

ny Paige Carlson, originally published on Drovers.com

Consumer trends change, and your livestock operation can benefit from understanding how the meat case choices connect back to your operation.

So, what is it that consumers want?

The meat case culture is ever-evolving, and it’s changed at a more rapid pace in recent years, according to Midan Marketing’s most recent meat consumer segmentation insight report. In its third edition and company’s most recent study of shoppers, research aimed to find key consumer-related insights into what consumers want in their meat purchases.

“Between the pandemic and the economic uncertainty that followed, consumers’ habits and behaviors have shifted across the board. Understanding the modern meat consumer is integral to offering products that meet their needs and reaching them with relevant messaging,” noted the report.

Surveying a national sample of 1,300 U.S. adult consumers who had eaten and purchased meat or poultry in the past three months, Midan Marketing determined five new meat consumer segments and the percentage of consumers in each category.

Here’s a look at each segment and their specific purchasing characteristics.

Connected Trendsetters, 14%

Defined by their connection – to the internet – these meat eaters are adventurous, love meat and are interested in trying new things, Midan detailed. Influenced by what they see online, 75% say they look to influencers for inspiration on what new products to try. This group is the youngest of the segments, with an average age of 37, and are the most engaged with their meat purchases.

Claim Seekers, 24%

Looking for claims – organic, humanely raised, grass-fed or raised without antibiotics – this group believes in buying meat that they consider to be healthy for their bodies, the meat animals and the planet. Willing to pay more for products that meet their expectations, these customers ultimately look at packaging and labels and are most likely to purchase products from national brands.

Convenience Cravers, 17%

Time is of the essence for these meat eaters – as there is usually not enough time for a sit-down meal with meat and they find it hard to cook meat perfectly, Midan reported. Using online shopping to save time and seeking out value-added meat products are common meat-buying patterns for the group. This segment also depends on apps to research recipes and promotions and can be influenced by on-product recipes and in-store displays.

Committed Carnivores, 23%

Found sitting down for family meals and cooking from scratch, their love for meat drives their decisions – not label claims or other statements. With 96% saying their entire family enjoys meat and 85% of them can’t imagine giving up its taste, this segment is more likely to live in the Midwest and in small or rural towns, Midan said.

Often found shopping at traditional retailers, this group usually has a solid plan before entering the store. However, in-store sales, deals and coupons may change that plan for the right price.

Classic Palates, 22%

Defined by habit, this group is used to having meat in their meals and are likely to stick to what they know. However, 57% of this group feels meat is too expensive right now, leading some to only buy meat when it’s on promotion or sale. Influencing these customers may be challenging, Midan explained, as 44% of the group says nothing would influence them to change their mind once in-store.

More Takeaways From the Research

Regardless of which segment consumers fall under, it’s important to understand the desires of those who are purchasing meat whether it’s in-store, online or through another avenue.

Of all the consumers surveyed, here are notable statistics found by Midan Marketing:

• 50% say meat should only come from farmers that practice sustainable agriculture

• 32% agree that concerns about meat production harming the environment are overstated

• 22% rely on convenient meat products

Of all Generation Z consumers surveyed:

• 37% look to influencers for inspiration for new products to try

• 65% agree a brand’s social media presence influences their fresh meat and poultry purchase decisions

• 75% think about sustainability at least some when purchasing fresh meat

With these statistics in mind, these questions may be valuable for your operation to consider:

• As livestock producers, how can we position our operation and promote the product we raise to best serve meat eaters across the U.S.?

• Is there an opportunity for our farm or ranch to help encourage meat enthusiasts to buy our protein at retail stores or directly from the farm or ranch?

• Are there production practices we are already doing, or could easily implement, that would encourage more meat eaters to buy our product? If so, how can we showcase these practices? //

Don’t just hope for the best. Plan for it.

MAXIMIZE IMMUNE HEALTH

SUPPORT FERTILITY

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BREED-LEADING GENETICS

As leadoff bulls in their respective sales, these two individuals offer the kind of breed-leading calving ease, performance, and style you’ve come to expect from a leadoff bull. Take your herd to the next level by using these unique young sires.

CONFIDENT

BERWALD CONFIDENT 2044

BROWN CRSB CONFIDENCE G1410 x PIE QUARTERBACK 789 29AR0292 | RAAA 4687927

BE CONFIDENT IN YOUR BREEDING PROGRAM

» Leadoff bull and high-selling individual of the inaugural Berwald Red Angus production sale

» CONFIDENT brings you outcross genetics with outstanding style and performance

» Breed-leading maternal, calving ease, and end product genetics brought over from the Angus breed

» Attractive, well-balanced, and sure-footed, CONFIDENT comes from the great Joline tribe made famous by Jefferies, C Bar, and Heuftle

LEM STOCKYARD 2001 ET

BIEBER CL STOCKMARKET E119 x PIE ONE OF A KIND 352 29AR0291 | RAAA 4659179

A TRUE STOCKMAN’S KIND

» Leadoff bull of both a powerful flush and a powerful set of bulls at the 2023 Lemke Cattle sale

» Uncommon blend of calving ease, performance, marbling, and phenotype

» Ranks in the top 10% of the population for 8 different traits or indexes including CED, YW, MARB, and REA

» Dam is a young donor stacking the herd with her kind, performance, and udder quality

» STOCKYARD is a densely made, thick-ended, deep-bodied bull that will suite the most discriminating of rib, flank, and fleshing ability

For the most up-to-date data, visit Bull Search at ABSbullsearch.ABSglobal.com or contact your local ABS Representative.

Brandon & Dixie Rusch

Sherill Seeger

3325 54th Ave • New Salem, ND 58563

Brandon: 701-226-5479

Dixie: 701-426-9443

Sherill: 701-400-5077

seeger-ruschredangus.com

By testing commercial females, cattlemen can make improved selection decisions, targeting performance and herd-quality goals.

Red Navigator DNA test provides:

• Parentage (if sire is DNA tested)

• Genetic assessment (percentile rank) for each RAAA trait

• Most accurate results on commercial females that are 75% or more Red Angus

SEEGER SURPRISE 223 – #4651871

HXC Dawson x GMRA Trilogy

Visitors Welcome to view the cattle at the ranch over the

RUSCH JUSTICE 2138 – #4651975 PIE Franchise 969 x Messmer Packer

RUSCH QUEEN 2108 – #4651925

C-T Considerabull x Silveiras Mission Nexus Due

What Does the Future Hold for the Cattle

by Heather Smith Thomas, for the Red Angus Magazine

With record-high prices this fall, many producers are wondering how long this strong market will last and what the forecast might be for the final quarter of 2023 and into 2024. Derrell Peel, Ph.D., Extension livestock marketing specialist at Oklahoma State University, says there has been a significant increase in cattle prices this year, which actually started last year.

“We could see what was coming, as cattle numbers dropped, and supplies have gotten tighter. Most recently, the midyear 2023 cattle inventory report confirmed that the national cow herd is still getting smaller. Nearly all inventory categories were down on a year-over-year basis,” he said.

“This will certainly continue through the remainder of the year; we’ll continue to see this same pattern – cattle supplies and beef production beginning to fall, after record-high levels in 2022. Supplies will continue to drop, so we expect continued strength and uptrend in cattle prices, even though we are at high levels right now. We’ve passed the previous highs with fed cattle prices, and most recently with the bigger feeder cattle,” added Peel.

“Calf prices, at least right now in Oklahoma, are not quite up to record levels, but are very close to it, and are going to go past it, if not in the fourth quarter, certainly sometime in the

Market?

next 15 or 18 months. They will definitely go to new record levels,” he said.

With these high prices, some people will continue to sell cows and heifers, especially in drought areas where hay supplies are nonexistent or very expensive. It makes sense to sell a few more cows or heifers rather than try to find and purchase high-priced hay for winter feed.

“We are on the front end of a lot of strength in cattle markets. Even though cow numbers have gotten tighter, we don’t have any indications that cow herds are starting to rebuild yet,” Peel said.

“In the short run, people seem to be selling, and I can certainly understand that, since we’ve been through a lot of stress and a lot of drought in some regions, and folks need a chance to heal up financially. They are taking advantage of the cattle prices we have today, to sell. At some point in time, however, some people will begin to retain heifers to try to rebuild their herds,” he said.

Cow inventory is at strikingly low levels across the nation, as drought has taken its toll.

Producers are seeing record-high prices this fall and are wondering how long the market will stay strong.

Derrell Peel, Ph.D.

What Does the Future Hold for the Cattle Market?

“July numbers were the lowest in the history of that report, which goes back to the early 1970s. Right now, we have the smallest beef cow herd in the U.S. since the early 60s so there will be a need to rebuild. This comes about by producers retaining heifers and reducing cow slaughter (culling fewer cows), and it looks like this is beginning to happen, in the last part of 2023.”

Peel explained that herd rebuilding won’t start in earnest until 2024.

“That’s when we’ll really squeeze cattle supplies because we’re holding onto more heifers for breeding purposes. Beef production, even though it’s still falling (down 4.5% to 5%

lower on an annual basis), will be down even more next year. It will probably drop 6% to 8% in 2024 because we are pulling more animals out to save for breeding. Up to this point, we’ve maintained a lot of heifers in feedlots; heifer slaughter has remained high, but will come down as we start to retain heifers,” he said.

“So the short answer for market prediction is that for the rest of 2023 and into 2024 and even into 2025, we’ll have tight supplies of beef. This will keep supporting cattle prices and push us to ever-higher levels through much of that time period,” attested Peel.

It always boils down to a matter of supply and demand – a simple lesson with big implications.

What Does the Future Hold for the Cattle Market?

“Obviously, if there isn’t much demand, we won’t maintain high prices. Beef demand has been resilient and very strong, however, up to this point. Retail prices are still moving higher and box beef prices at the wholesale level are substantially above where they were this time last year. As supplies of beef tighten even more, those prices will continue to push higher.”

This will impact consumers in the form of higher prices at the grocery store. There will also be less beef, so there will be some reduction in beef consumption over the next few years. “There just won’t be as much available, and at higher prices, some consumers will make some changes. They can get all they want at those higher prices, but they won’t want as much at those prices,” he said.

“Demand is key. We keep watching it, but the demand is still very strong. Even though there won’t be as much beef, this doesn’t mean demand is weaker. There is a lot of availability of other proteins; pork and poultry are now quite cheap, relative to beef, but people are not turning to those. To a great extent, they still want beef, so this is a positive sign regarding demand,” Peel further explained.

“This is the general outlook. Even though we have high prices already, there will be more to come. We’re just getting started on what will be happening over the next 15 to 24 months, and maybe even longer. We’ll just have to wait and see how things develop in the next few months. This may tell us how long these high prices are going to last,” he said.

“We still have drought in a number of regions, and hay is scarce or expensive. We recently received new hay data from USDA. Hay production is up somewhat overall, but in many cases, in areas that are still in drought, hay supplies are tight. Pastures need time to recover. Even if people are seeing some rain in these areas now, it takes a while for the resources to heal and hay supplies to replenish,” stated Peel.

“Hay production is up in most of the beef cattle states, but that’s just the beginning of this healing process. I don’t think we’ve seen enough recovery yet to make dramatic change in herd rebuilding in 2023. I think it will be next year before it really starts in earnest,” he said.

There are many factors that play a role in rebuilding the nation’s cow herd, none of which are insignificant or easily predictable.

“I recently wrote a newsletter article that listed a number of reasons why we’re slow in starting to rebuild herds. These factors include continuing drought, areas recovering from drought, financial recovery, high input costs (inflation) and high interest rates. These things offset some of the increase in cattle prices; the margins haven’t improved as much as cattle prices have improved.

“It will take some time, and because of this, many factors will continue to support cattle prices – and probably extend the amount of time that we stay at relatively strong cattle prices.” //

The general outlook is that prices will stay high over the next 15 to 24 months.

The Rally research collaboration between RAAA and Neogen is designed to increase phenotypic data collection and submission for mature weights, body condition scores and genotypes on Red Angus females. Female genotype and phenotype information helps to improve genetic predictions and overall data on your Red Angus herd.

This is a really great opportunity to receive genotyping at a reduced rate.

REQUIREMENTS:

• Registered females only

• Must test 90% of females on active inventory

- Already genotyped females can count toward this 90%

• There is also no cap on herd size, as long as the 90% requirement is met, so this program is tailored to small and large producers

• Samples submitted for the Rally need to be TSUs (tissue)

BY PARTICIPATING IN THE RALLY YOU WILL RECEIVE:

• GGP100K (GGP-LD) testing for $22 (regularly $50)

- OS and MA testing can be added for $2/test; other defect testing is normal pricing

• $5 Age Rebate

- At completion of testing, you will receive a one-time reimbursement of $5 for females submitted that are 6+ years old (circa 2016)

• $5 Phenotype Rebate

- Submit both Mature Cow Weights (MCW) and Body Condition Scores (BCS) for a one-time reimbursement

- Must be on every cow that weans a calf that season

- Must be within a week of calf weaning date

- You don’t have to apply for the rebates if you don’t want to; these are just additional ways to save money!

How to Enroll in FCCP and AA

1. The producer contacts the Red Angus Association of America at 940-477-4593 and answers a short supplier enrollment questionnaire over the phone. RAAA staff will ask general management, animal identification and breeding questions. If needed, the producer may be asked to supply additional documentation on breeding such as semen receipt, lease agreements or information on purchased females.

2. After all documentation is recorded, staff will ship the tags directly to the producer who must tag the calves before they leave the ranch of origin – birth, branding, preconditioning, weaning or before loading on the semi.

3. The producer will receive a customer enrollment agreement to fill out and return to RAAA with a copy of their calving records.

4. Staff will issue the USDAapproved Certificate of Compliance upon receiving the customer enrollment agreement and calving record.

FCCP Tags

$1.30 each

Allied Access Tags

$1.30 each

EID Combo Sets

$3.30 each

The Red Angus Feeder Calf Certification Program is the first step in differentiating your cattle to buyers, feedlots and packers. Experience industry-leading return on investment for just the cost of an ear tag – with no enrollment fees. The Red Angus Association of America Marketing Team offers assistance to Red Angus bull customers at no charge. Visit

Red Angus Marketing

• FCCP (Yellow Tag)

• Allied Access (Green Tag)

• Premium Red Baldy (White Tag)

• American Red (Blue Tag)

• Tyson’s Choice+ Grid

• Greater Omaha’s G.O. Red Grid

• Stockyard

• Feedlot Partners

• Red Angus FeederFax

• Red Angus FeMail

• Calendar of Events

Member News

In Memory

Dorothy Dahl

1928-2023

Dorothy L. Dahl, 95, Gackle, North Dakota, died Aug. 21, 2023, at the Jamestown Regional Medical Center.

They say behind every good man is an even better woman. A quiet and patient soul content to stand in the shadows and let others shine. That woman was Dottie. A wife. A mother. A sister. A grandmother. A true and genuine friend. For 66 years, she was the woman behind her beloved husband and cowboy John (Jack) Dahl. She spent years taking care of four kids, helping on the ranch known as Dahl Land and Cattle Company and feeding the cowboy crew as they worked to make hay or work the herd.

She was born Dorothy L. Davis on May 8, 1928, in Jamestown, North Dakota, to parents Lee and Dorothy (Peterson) Davis. She spent her youth in Mandan, Steele, Valley City and Dickinson before ending up in Fargo where she graduated from Fargo Central High in 1946. She continued her education at Fargo Agricultural College before spending five years as a dental assistant.

She married Jack on February 23, 1952, and they settled southwest of Gackle on “The Ranch,” where they spent their life operating Dahl Land and Cattle Co. with their three sons.

Dottie lived a life of service to her family and to her community. She was a long-time member of Emmanuel Lutheran Church and actively involved in the ELCW for 32 years where she served as president. She also taught Sunday school, was chairperson of the Cradle Role, and sang in the church choir. In her community she served as part of the Fireside Literary, a long-time member of the Homemakers Club, a chairperson for the community blood drive and a member of the Gackle Future Development. Her service to kids extended beyond her own family in her role as 4-H leader as well as Girl Scout, Cub Scout and Boy Scout leader. She was also actively involved in the cattle industry as a member of the North Dakota Cattlewomen where she held a variety of offices.

Dottie was a true and cherished friend who could always be counted on for an afternoon coffee, a listening ear, a laugh and a prayer. Her eyes glistened when she smiled, and in them you could see a reflection of her generous heart. She loved to read and in later years she made the switch to audio books, keeping her mind sharp.

Her quiet example shaped the character of her three sons Dan, Jeff (Karen) and John “JD,” and her daughter Margo

(Mickey) Spring, seven grandchildren, Samuel, Jordan (Kendra), Nathan (Kelsie), Brooke, Jasmyne, Alicia and Justin as well as five great grandchildren, Hadley, Adrienne, Maximus, Azalea, Gracelynn and Aleah, all of which survive her. She is also survived by one brother Robin (Shirley) Davis of Fargo.

She was preceded in death by her parents, husband, a sister, Pam, a daughter-in-law, Dorothy Dahl, and one great grandchild, Nora.

Trenten Glynn Montero 1992-2023

After nearly three weeks in the hospital due to a rodeo accident, Trenten Glynn Montero, age 31, passed away on Aug. 30, 2023. Montero was surrounded by loved ones in the Saint Alphonsus hospital in Boise, Idaho, as he rode off into the Gates of Heaven.

Trenten was born May 14, 1992, in Boise, Idaho, to his parents Glynn Montero, a professional rodeo athlete, and his mother Susan Montero, a Delta Airlines flight attendant. It only makes sense this young man was born with a passion for adventure and rodeo. He began competing in the great sport of rodeo before he could walk on the backs of sheep and ended riding bucking horses at some of the largest rodeos in the world.

Trenten graduated from New Mexico State University in 2014, with a degree in agricultural business and economics, along with a minor in business administration. He competed for the NMSU rodeo team all four years on scholarship. In early 2019, he married the love of his life, Maria Montero, in Las Cruces, New Mexico. Later in 2019, Trenten qualified for the National Finals Rodeo in Las Vegas; he won the second round on the famous bucking horse Prairie Rose. On July 26, 2023, Trenten and Maria welcomed their first child Noah Laurence Montero into the world.

Trenten is survived by his wife, Maria, son, Noah, his parents of Winnemucca, Nevada, siblings Savannah and Caden Montero, his mother-in-law Emily Carney, brother-in-law Chris Carney and grandmothers Suzanne Montero and Joanna Sauer; along with Professional Rodeo Cowboys Association cowboys, uncles, aunts and many cousins.

Funeral Services were on Saturday, Sept. 9, at the St. Jerome Catholic Church, Jerome, Idaho. On Friday, Oct. 6, a celebration of life will be held at Leonard Creek Ranch at 3 p.m.

In lieu of flowers the family requests donations to The Justin Cowboy Crisis Fund.

Darryl William Rhodes 1950-2023

On Saturday, Aug. 12, 2023, Darryl William Rhodes, 72, of Wichita, Kansas, passed away surrounded by family. Darryl was born on Nov. 15, 1950, to William M. and Darlene (Davis) Rhodes in Denver, Colorado. Darryl grew up near Deer Trail, Colorado, on a family farm. The farm was a cash grain and livestock operation. Darryl spent many cold winters on a tractor with no cab and realized that it was a life he didn’t want to pursue as a working adult. Instead, Darryl wanted to help farmers improve their economic well-being.

Darryl studied agriculture at Northeastern Junior College in Colorado and graduated in 1970. While there, he played on the varsity basketball team and was elected to the Phi Theta Kappa Honor Society. In 2008, Darryl was honored with the Alumni Association’s Pathfinder Award. Darryl was also honored by banking colleagues with a scholarship established in his name. The Darryl W. Rhodes Scholarship benefits future NJC students enrolled in programs within Northeastern’s Agriculture Department.

In 1972, Darryl graduated from Colorado State University with a Bachelor of Science in agribusiness. That same year, he began his career with the U.S. Ag Bank in Wichita as a loan officer trainee. He consistently advanced in responsibility and in influence through many mergers and reorganizations until his retirement as Chief Executive Officer of U.S. AgBank, FCB in January 2012. Darryl’s service included local, regional and national responsibilities. Through his 40-year career, Darryl’s talent and work ethic provided a positive example for all.

On Oct. 3, 1980, Darryl married Susan Ast. They lived together in Wichita and in 1982 had a son, Jared. Along with his stepdaughter, Amy, the four of them enjoyed many good times together on Caddy Court where they raised their children. They traveled together, shared many experiences and created many lasting memories. Darryl included his family in everything he did.

Shortly before his retirement from the bank, Darryl fulfilled his lifelong dream of owning his own cattle ranch. In 2010, he bought his first commercial Red Angus cows and with that Rhodes Red Angus Ranch was created. The ranch is in the beautiful western Flint Hills of Kansas near Florence. It is ded-

TEXAS

Member News

icated to raising registered Red Angus and commercial cattle. The ranch brought Darryl much enjoyment. He particularly loved it when his children and grandchildren spent time there.

Darryl loved his family, his ranch, the Denver Broncos and his recliner. He loved his wife, children and grandchildren fiercely. He was proud of his family and the life he created. He believed in giving people a chance and in giving back anytime he could. He was dependable and fair. He had a laugh that was contagious, and he would never pass on the opportunity for a good dad joke. He enjoyed landscaping and keeping his yard looking tip top. He respected veterans and supported them any chance he could. He will be truly missed by many as his reach here on earth was far. He was a good friend who deeply cared about people, agriculture, and his family.

Darryl is survived by his loving wife, Susie (Ast); two children: Jared Rhodes (Michele) of Sandy, Utah; Amy Walenta (Jeff) of Wichita, Kansas; three grandchildren: Natalie (15), Julia (13) and Archer (7 months); brother, Brad Rhodes (Patricia), and many extended family members. He was preceded in death by both of his parents.

No formal services will be held at this time. In lieu of flowers, memorial contributions are suggested to one of Darryl’s favorite organizations, The Tunnel to Towers Foundation, 2361 Hylan Blvd., Staten Island, NY 10306. Services in care of Downing & Lahey West Mortuary.

Wilbur Spreutels 1936-2023

Wilbur Edward Spreutels, 87, of Koshkonong, Missouri, passed away Aug. 13, 2023, asleep in his home, just the way he wanted to. Wilbur was born Feb. 14, 1936, in Seattle, Washington, to Wilbur H. and Helene (Wessel) Spreutels.

Wilbur moved to New York when he was 16 and met The New York State Jersey Queen, Elsie Smith, and a marriage of 62 years fell into place. He convinced Elsie to leave the Jerseys and take up dairy farming with Holsteins for the next 30 years.

During this time, they had four children, Ken, Steve, Janet and Eugene. They moved to Koshkonong, Missouri, in 1983 and established Spreutels Farm. They raised beef cattle, mostly Red Angus for the last 40 years.

Wilbur loved the orchard, the garden, showing Quarter Horses and driving his big red tractors. But his priority was his beef cattle. He said many times “Farming isn’t just a job, I enjoy it and it’s my hobby, too.”

Wilbur was full of life and had a quick wit with an equally quick, ornery grin that provided us with many laughs over the years. He was a Christian and faithfully attended the Kosh Methodist Church. He was always praying for our country and for rain. He loved his family and friends and will be missed by all.

He is survived by his wife and business partner; three sons Ken, (Pam) and granddaughter Kendra of Hiwasse, Arkansas; Steve, (Rhonda) and grandson Spencer of Koshkonong, Missouri; and Eugene, (Sandy) of Koshkonong, Missouri; one brother Gordon, (Marie) of Bainbridge, New York; one sister Kathy Biglin, (Denny) of Connecticut; honorary granddaughter and farm buddy, Mary Lee Simmons, and many, many more family members and friends.

He is preceded in death by his parents; one daughter, Janet Spreutels, and one sister, Delores Force. Funeral services were held on Friday, Aug. 18, 2023, at the Kosh Methodist Church in Koshkonong, Missouri. //

Welcome to our Newest RAAA Members!

Area 1 –West

Director – George Murdock

MOORE OR LESS A RANCH

WENDY MOORE

14067 E DOC MCKINLEY AVE

PALMER, AK 99645

FAIR CATTLE

TODD FAIR

5731 N. HICKMAN RD

DENAIR, CA 95316

REYNA QUILES

244 WHITE BIRCH COURT

BRENTWOOD, CA 94513

CARTER SANCHEZ

648 COWEE AVE

GRIDLEY, CA 95948

SAYLOR ROCHE CATTLE

SAYLOR ROCHE

25451 KLAHR RD

PARMA, ID 83660

AMEDEE DORNBUSCH

12485 WESTSIDE RD

LAKEVIEW, OR 97630

CORA TONNE

10166 RD H.5 NW

EPHRATA, WA 98823

OWEN TONNE

10166 RD H.5 NW

EPHRATA, WA 98823

Area 2 – Montana

Director – Kay Klompien

HEART K BAR LIVESTOCK

KYELYNN COOMBE

P.O. BOX 12

EDGAR, MT 59026

H CROSS LIVESTOCK

KATE CORDES

9887 US HWY 212

JOLIET, MT 59041

Area 3 – Rocky Mountain

Director – Aaron Kravig

DOUG BERGERON

2355 SOUTH LARKSPUR

CASPER, WY 82604

CK CATTLE

KELLY WENZEL

560 SOUTH HORSESHOE

CREEK RD

GLENDO, WY 82213

Area 4 – Southwest

Director – Tony Ballinger

GUTFAHR LAND & CATTLE CO.

DAVIAN GUTFAHR PO BOX 37

TUMACACORI, AZ 85640

ROBERT ULIBARRI

314 NORTH SECOND STREET

BELEN, NM 87002

J&A CATTLE

JAMES BARRETT PO BOX 670

HEREFORD, TX 79045

D BAR CATTLE

DONALD CARMICHAEL

3650 FM 47

POINT, TX 75472

KAITLYN CLEMENTS

206 BARTON STREET ROYSE CITY, TX 75189

DOUBLE R DEES

CHAROLAIS & RED ANGUS ROY DEES

82 TOWNLEY RANCH ROAD

HUNTSVILLE, TX 77340

CANNIN WEDEKING

1393 CR 2330

MINEOLA, TX 75773

CARLIE YOUNG

4146 AVE E SANTA FE, TX 77510

Area 5 – Northern Plains

Director – Stephanie Jung

EAGLE S RANCH

TRAVIS SCHOER

16871 EAGLE AVE

WALNUT GROVE, MN 56180

ROBINSON RED ANGUS

KRUZE BAILEY ROBINSON

13201 91ST ST SW

SCRANTON, ND 58653

CLAYTON PANKRATZ

44766 272ND STREET MARION, SD 57043

Area 6 – Great Plains

Director – Jason Anderson

DOWNEY RANCH

RUSSELL DOWNEY

18610 SCOTT ROAD

ALTOONA, KS 66710

MARYA HAVERKAMP

1360 STATE HWY 71 BERN, KS 66408

ROSEBUD CATTLE CO.

ZANE WARD

668 2600 AVE

ABILENE, KS 67410

ZOEY YUST

29668 LAKEVIEW CIRCLE

SPRING HILL, KS 66083

ADAMS SHOW CATTLE BROWIN ADAMS

43679 ROAD730 BERTRAND, NE 68927

4C CATTLE COMPANY NEBR

AARON COLLINGHAM

4521 A STREET ROAD

BEAVER CROSSING, NE 68313

ROBERT EIRICH

180189 FT MITCHELL DR MITCHELL, NE 69357

TULAROSA CATTLE CO.

LONNIE HARRIS

12512 HWY 183 CORDELL, OK 73632

BRYNNA HERNDON PO BOX 425 SAPULPA, OK 74067

JORDYN JACKSON

29134 US HWY 281

ANADARKO, OK 73005

KINDLEY RANCH

JUSTIN KINDLEY

14800 S. KINGSTON AVE

BIXBY, OK 74008

GREYSON MCVAY

830240 S 3480 RD

STROUD, OK 74079

Area 7 – Northeast

Director – Rob Hess

SCHULTZ RED ANGUS

RICHARD SCHULTZ

4091 MUELLER ROAD

CEDAR GROVE, IN 47016

MARY GRACE BAKER

1571 SANDY CROSS RD

BELVIDERE, NC 27919

OCF, LLC

ELIZABETH COLLINS 189 OTTER CREEK RD

JOHNSONVILLE, NY 12094

G&D CATTLE CO.

GIOVANNA DICINTIO PO BOX 20 VERBANK, NY 12585

LAING HILL FARM LLC

AL GARNER 103 LANG HILL ROAD GRANVILLE, NY 12832

AUDREY SULLIVAN 105 ROCKY RIDGE SMITHVILLE FLATS, NY 13841

SOEHNLEN CATTLE

STANLEY SOEHNLEN 4910 KEMARY AVE SW NAVARRE, OH 44662

CJS REDS BUCK STRAUSBAUGH 15977 DANVILLE JELLOWAY RD DANVILLE, OH 43014

VANDERPOOL FAMILY FARMS

CURT VANDERPOOL

16790 COUNTY ROAD 20 FOREST, OH 45843

GREEN VALLEY LIVESTOCK

KYRA LEHMAN 2461 PIKESIDE DR GREENCASTLE, PA 17225

S2B CATTLE

SUTTON SWECKER 7469 MILL CREEK CHURCH RD MOUNT CRAWFORD, VA 22841

EMMA HILL 12214 POINT PLEASANT RD COTTAGEVILLE, WV 25239

Area 8 – Southeast Director – Jim Yance J & J ANGUS

JASON JACKSON 91 BUSCHRUN RD MAMMOTH SPRING, AR 72554

MONTGOMERY REDS

BLAKE MONTGOMERY PO BOX 2063 ALMA, AR 72921

DAVIS FARMS DYLAN DAVIS P.O BOX 353 ETON, GA 30724

MARK P. CALLAIS SR. MARK CALLAIS SR. 125 W 20 1 ST GALLIANO, LA 70354

AC+H LIVESTOCK

HARPER HAMMONS 231 GLEN SPRINGS ROAD BRANDON, MS 39047

B & B CATTLE CO. BETH TARTT 8373 HWY 493 BAILEY, MS 39320

ANNA GRACE TODD 5 JOHN HILL RD LAUREL, MS 39443

New Members

CANDY MEADOW FARMS INC.

565 CANDY MEADOW FARM RD. LEXINGTON, TN 38351

4P CATTLE

DEVON PALMER

3985 LIVERWORTH RD

SOUTHSIDE, TN 37171

SHORT CATTLE CO. BRETT SHORT

600 AUSTIN BRANCH RD PORTLAND, TN 37148

Area 9 – Midwest Director – Stuart Gilbert

JR CARTER FARMS

JERRY CARTER

1006 N DIVISION ST

AUDUBON, IA 50025

TAYLOR DEAN

402 STATE ST

CLERMONT, IA 52135

CLAY ENGLER

2375 210TH STREET

WHEATLAND, IA 52777

AUSTIN FRANKLIN

16855 HEATHER AVE

KEOSAUQUA, IA 52565

BROOKS KABELA

273 300TH ST

WEST BRANCH, IA 52358

CHASON MAIER

273 300TH ST

WEST BRANCH, IA 52358

RINKEN`S RED ANGUS

JESSE RINKEN

3109 STRAWN RD

PALO, IA 52324

AVA ROSE RUBLE

1525 140TH ST.

CORYDON, IA 50060

SCHMIDT FARMS

DYLAN SCHMIDT

2707 CARRIAGE AVENUE

BATTLE CREEK, IA 51006

TOP WIRE RANCH OF MISSOURI

JAMES BAILEY

17305 RIVERSIDE ROAD

CROCKER, MO 65452

COEBIE GLASTETTER

3037 MINUTEMEN WAY

CAPE GIRARDEAU, MO 63701

NIEDER LIVESTOCK CO.

JOSH NIEDER

9640 NW COUNTY RD 9002

AMSTERDAM, MO 64723

WADE VENHAUS

WADE VENHAUS

2450 HWY F PACIFIC, MO 63069

VIOLET-VIEW FARM

JAMES DUESCHER

6317 COUNTY RD J ALGOMA, WI 54201

HAYDEN ERDMAN

S11225 COUNTY ROAD M AUGUSTA, WI 54722

HAYLEY ERDMAN

S11225 COUNTY ROAD M AUGUSTA, WI 54722

International FLINT KATTLER BOX 81

INDIAN HEAD, SK S0G 2K0

SUMMER KATTLER BOX 81

INDIAN HEAD, SK S0G 2K0 //

kfcredangus@gmail.com

Glacier Red Angus

Harold, Pat & Chris Hughes

Forbes Family

Beckton Dr. • Sheridan, WY 82801 (307) 674-6095 • Fax (307) 672-7281

becktonwyo@gmail.com

Raising Reg. & Comm. Red Angus Cattle Since 1990 Powderville, MT

• 406-554-3152 • C: 406-853-0502 Tom: 406-951-2772 • Aaron: 406-853-2885 tlostendorf@rangeweb.net

Annual Sale – Last Thursday In March, Glasgow Stockyards, Inc. Pat Gibbs Family – Jordan, MT 406.977.2852 www.gibbsredangus.com

MTRAA Officers

President: Tena Ketchum – ketchum@midrivers.com

Vice President: Luke Larson – lukelarson51@gmail.com

Secretary/Treasurer: Kara Herbst – mtraasecretary@gmail.com

MTRAA Directors

Tim Geib – geibtimothy@yahoo.com

Madri Blom – blom.anebell@gmail.com

Jenny Moke – cjmoke@rangeweb.net

FLATIRON RED ANGUS

1A BULLS & HEIFERS

MAINTENANCE/FEED EFFICIENCY EXPERTS

Cory & Katy Johnson 5822 CR 23 • Veteran, WY 82243 Cory 307-575-0169 • Katy 307-575-2677

KRAVIG RED ANGUS

“Cattle Working for You”

Sound Udders – Great Dispositions

Moderate Frames – Calving Ease – Excellent Growth www.kravigredangus.com h1: 719-446-5355 • h2: 719-446-5391 Karval, Colorado

AXTELL CATTLE COMPANY

Brian and Jamie Jo Axtell PO Box 21 – Anton, CO 80801 970.383.2332 or 970.554.1132

www.axtellcattlecompany.com

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Barenthsen RedAngus

701-464-5741

BBRedAngus.com

Jeremy & Jessica Bullinger 701-464-4893

8815 81st St. NW, Powers Lake, ND

BROKEN HEART RANCH

12523 245th Ave

Firesteel, SD 57633

(605) 850-9878 or (605) 865-3190

bhrredangus@lakotanetwork.com

www.pedersonredangus.com

Robert and Kara • Robby 5096 Campbell Rd • McIntosh, SD 57641 701-422-3721

www.campbellredangus.com

Producing Cattle That Perform For The Cattleman

Forster Red Angus

Raising

RED ANGUS

"We Breed Excitement" The Olsons

Edward, Jeanne, Carl, Craig and Caryn 16068 24 St. SE • Argusville, ND 58005 Phone/Fax (701) 484-5779

www.olsonredpower.com

RED ANGUS

Scott & Connie Kueffler

Michala & Kirsti • Bonnie Kueffler Box 187 • Grenora, ND 58845

701-694-3620 (h) • 701-641-0519 (c)

redangus@nccray.com • www.dkredangus.net

Dan@RockingRRedAngus.com

High Altitude Registered Red Angus

SHEAMAN RANCH

Kerry and Debbie Sheaman

400 East Douglas Road • Fort Collins, CO 80524 (970) 493-7346 • Kerry.Sheaman@colostate.edu

Maternal, Disposition, Calving Ease & Stayability Traits

Joe, Cindy & Emily Frasier • 44600 Co. Road 118 • Limon, CO Ronny & Kelsey Pope • Ryan & Lindsay Frasier

719-740-1124 • www.solidrockredangus.com

Female Sale First Saturday in December Bull Sale Second Saturday in April Gary, Elaine, Tory & Tyler Sonstegard (320) 269-7290 (320) 226-2340 www.3scc.net

www.KansasRedAngus.org

FAYLOR RED ANGUS

SINCE 1975 • PRIVATE TREATY SALES

Dwight (785) 298-3463 • Dale Faylor, Founder St. Francis, Kansas

Darryl & Susie Rhodes 3932 N. Sage Ct. Maize, KS 67101

Phone: (316) 722-6900

Cell: (316) 648-8310 rhodesredangus2@gmail.com

www.rhodesredangus.com

Registered & Commercial Red Angus

TANNER RED ANGUS

Pelton

Simmental • SimAngus Red Angus Private Treaty Bulls

Dustin Pelton 620-285-5465

Lynn Pelton 620-285-9934

Burdett, KS

HARMS PLAINVIEW RANCH

Mark and Kim Harms 2528 250th St. • Lincolnville, KS 66858 (620) 924-5544 • hprbulls@tctelco.net

Red Angus - Angus - Charolais

“Your Partner in Progress” Bulls, Females and Embryos by Private Treaty

Rick Tanner Family 785-640-2941

“Functional Cattle from the Heartland” 3627 NW 94th Rd Topeka, KS 66618 rtannerdvm@sbcglobal.net

Bulls and heifers for sale by private treaty.

Tim Flaming Ryan Flaming 620-382-4894 620-382-5107

FLC

FLAMING LIVESTOCK CO.

REGISTERED RED ANGUS 465 170th • Hillsboro, KS 67063 620-367-8350 hm

HOFT RED ANGUS

18 mo.& 2 yr. old Registered Bulls No feed ration, range tested, hard ‘n ready Commercial Bred Heifers in the fall Rick Pflughoeft • Ellsworth, KS 785-472-3734 • 785-472-1033

Ramsdale Reds

“Red

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