BRAND GUIDELINES
TABLE OF CONTENTS
BRAND GUIDELINES THE BALES BRAND………………………4 BRAND COLORS………………………….6 TYPOGRAPHY…………………………….8 PHOTOGRAPHY & ILLUSTRATION…...10
THE BALES BRAND Icon
ANATOMY OF THE LOGO
The Bales logo contains the logotype and icon. The logo layout may not be modified in any way. The icon may be eliminated in certain cases, in which the logo variation guidelines must be followed.
Logotype
Download Logo Files > Full - Color Logo
A NEED TO BREATHE
The minimum clear space that must surround the logo is equivalent to the width of the length of the letter “M” in the logo. Logotype Without Icon
SIZE MAT TERS
Spacing
When using the full logo, the minimum size is 1 inch for print and 100 pixels for on-screen viewing.
Minimum Size
Print: 1'' On-screen: 100 px
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THE BALES BRAND
ICONOGRAPHY USAGE
There are eight different variations available for the Bales icon. Four of these logos can be used on lighter backgrounds and four can be used on darker backgrounds. When the icon is used on its own, it must be in full color to represent the brand. The other variations are used for design purposes.
For Use on Lighter Backgrounds
Full - Color Icon
Greyscale Icon
One - Color Blue Icon
One - Color Orange Icon
For Use on Darker Backgrounds
Reversed Full Color Icon
Bales Metal Surface Solutions
One - Color Orange Icon
Reversed Grayscale Icon
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Reversed One Color Icon
THE BALES BRAND
BRAND COLORS LOGO COLOR VARIATIONS
The Bales logo can be used in five different color variations for light backgrounds and four reversed-out color variations to use on dark backgrounds. The full color logo for both options should be used whenever possible and the other variations used only when the full color options cannot be used.
LIGHT BACKGROUND
Full Color
One Color - Black
Grayscale
One Color - Orange
One Color - Blue
DARK BACKGROUND
Reverse
Bales Metal Surface Solutions
Reverse Greyscale
Reverse One - Color
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One Color - Orange
BRAND COLORS
COLOR PALET TE
This brand color palette contains five colors. Use RGB and HEX formulas for on-screen and digital use. CMYK builds and PMS colors are for print applications only. The specific RGB, PMS and CMYK color formulas are provided here and must be specified individually for each color. Do not use the automated color conversion tools in your software.
PRIMARY
SECONDARY
Bales Metal Surface Solutions
PANTONE 166 U C7 M73 Y100 K0 R224 G102 B37 Hex #E06625
PANTONE 282 U C86 M72 Y45 K38 R43 G59 B80 Hex #2B3B50
PANTONE C82 M71 Y58 K74 R19 G25 B34 HEX #131922
PANTONE C3 M35 Y88 K0 R243 G175 B58 HEX #F3AF3A
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PANTONE C60 M51 Y51 K20 R101 G102 B102 HEX #666666
BRAND COLORS
TYPOGRAPHY Bales corporate typeface is Gnuolane. Secondary typefaces include Helvetica.
PRIMARY TYPEFACES
The primary typeface is Gnuolane. This font is mandatory in all headlines and/or headers. This typeface does not go any thinner than the original format. Uppercase is the recommended format when using this typeface. Gnuolane may be used in section of copy, but must not all be in uppercase.
SECONDARY TYPEFACES
The secondary typeface for all body copy is Helvetica may be used for subheadings or special emphasis. Do not use uppercase for body copy. Left justified is the recommended body copy format.
PRIMARY TYPEFACES
SECONDARY TYPEFACES
Gnuolane Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Helvetica Regular ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrs 0123456789
Helvetica Light Oblique ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrs 0123456789
Helvetica Medium Condensed ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrs 0123456789
Helvetica Bold ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrs 0123456789
Helvetica Light ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrs 0123456789
Helvetica Black ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrs 0123456789
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TYPOGRAPHY
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TYPOGRAPHY
PHOTOGRAPHY & ILLUSTRATION THE USE OF PHOTOGRAPHY
In the case of photography, part images can be used with or without backgrounds. For portraits, black & white or color photography can be used.
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PHOTOGRAPHY & ILLUSTRATION
THE USE OF ILLUSTRATION
In the case of illustration, flat style ilustrations and icons can be used in Bales’ blue, orange or yellow.
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PHOTOGRAPHY & ILLUSTRATION
If you have questions regarding the correct usage of the Bales brand, or to request artwork/logo files, please contact Red Caffeine at 630-785-6903 or info@redcaffeine.com.