BRAND STANDARDS
LOGO BASICS
LOGO ELEMENTS
Company Name Logo
Services
PRIMARY LOGO
SECONDARY LOGO (W/O SERVICES)
LOGO BASICS
SERVICE ICONS
LOGO BASICS
OUR BRANDS
RED CAFFEINE UNIVERSITY:
RED LETTER:
Our internal and External Education program
Our monthly newsletter, delivering culture electronically
THE PERFECT BLEND: Our outlet for sharing personal insight into the professional world welive in
FILTERED EXPERIENCE:
BREW CREW:
Our signature, interactive brand development exercise
Our out-of-office team of hooligans
TYPOGRAPHY OUR WORDS
AVENIR (Body Copy) ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z (Light) ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z (Book) ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z (Medium)
GOTHAM (Headings) ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z (Light) ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z (Book) ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z (Medium)
COLOR PALETTE
PRIMARY COLORS
PMS: 199 U CMYK: 15, 100, 90, 10 RGB: 190, 30, 45 HEX: #BE1E2D
PMS: 430 U CMYK: 0, 0, 0, 70 RGB: 109, 110, 113 HEX: #6D6E70
SECONDARY COLORS
CMYK: 67, 64, 54, 41 RGB: 72, 67, 73 HEX: #484349
CMYK: 65, 0, 100, 0 RGB: 98, 187, 70 HEX: #61BB46
CMYK: 1, 78, 100, 0 RGB: 238, 95, 35 HEX: #ED5E23
CMYK: 8, 6, 6, 0 RGB: 232, 232, 232 HEX: #E8E8E7
CMYK: 84, 44, 22, 2 RGB: 38, 122, 161 HEX: #257AA0
CMYK: 0, 23, 94, 0 RGB: 255, 198, 37 HEX: #FFC524