KRUSINSKI CONSTRUCTION COMPANY
WE DON’T CHOOSE PROJECTS. WE CHOOSE PEOPLE.
TABLE OF CONTENTS
03 OUR STORY 07 WHO WE ARE 09 INDUSTRIES AND SERVICES 11 KCCARES 15 BRAND GUIDELINES
OUR STORY CONSTRUCTION IS IN OUR BLOOD Joe Krusinski began working in the industry over 45 years ago. He shares his father’s name and passion for construction. His uncle, who was an architect and general contractor, also encouraged Joe to make construction his life’s work. His first job out of college was for an architectural and engineering firm. Four short years later, he ventured out on his own. In 1973, Joe founded Krusinski Construction Company in Schiller Park, Illinois, and began work on his first project — a 102,000 square-foot building in Itasca.
BUILT ON TRUST AND FAMILY VALUES Despite ongoing changes in market conditions and demands, the company continued to thrive. In 1984, Joe’s younger brother, Jerry Krusinski, joined the team, and soon after so did Joe’s three children: Jeff, Joe III, and Gina. As the company grew, non-family members joined the team to take the company to the next level. The Krusinski family viewed new team members as an extension of their own family, creating a work environment built on trust and shared values.
NEVER MAKE A HARD DECISION ALONE Just like his father taught him, Joe believes in doing things the right way: creating a positive experience that leads to trust, which ultimately leads to long-term relationships. From senior managers to field employees, everyone in the organization puts a client’s interest first, while maintaining a safe and enjoyable work environment. From the early stages of a project, we fully engage our clients in the planning and decision-making.
WE’RE IN IT FOR THE LONG HAUL In 2005, Joe passed the baton to his younger brother, Jerry Krusinski, now CEO, who has carried the same values as his father, uncle, and brother. In 2016, Joe’s son, Jeff Krusinski, took over Jerry’s position as President. Today, Joe remains deeply invested in the company as Chairman. Since our quarters are 25 years long, it’s no doubt we’re in it for the long haul. We love what we do, and we’re not stopping anytime soon.
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LET’S START BUILDING.
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OUR MISSION To establish lasting relationships with our clients by gaining their trust through exceptional performance by every member of the Krusinski team.
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OUR VISION Krusinski Construction Company will expand its efforts to grow profitably by continuing to build partnerships based on trust and by establishing direct relationships with our clients.
OUR VALUES
SERVICE
DETAIL
EXPERIENCE
INTEGRITY
QUALITY
Decades of building paired with exceptional skill leads to quality work.
Have clients’ best interest, solve complex problems, and be accountable for our actions.
Build trust by consistently honoring our clients’ needs.
Always pay attention to the fine detail.
The impact of design, materials selection, and field execution.
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WHO WE ARE
We believe in ... Integrity and accountability Making an impact Treating others like family We don’t believe in ... The bare minimum We’re good (really good) at ... Solving complex problems Providing creative solutions Understanding our clients’ needs
KRUSINSKI CONSTRUCTION COMPANY IS … … a leader in providing comprehensive construction services by creating long-lasting partnerships with our clients throughout the entire design and construction process. We deliver solutions to complex building projects in the Chicago metropolitan area with national reach in a wide range of industries.
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WE’RE YOUR TRUSTED ADVISOR We partner with business owners, managers, and directors who are in it for the long haul. Together, we overcome challenges, celebrate successes, and make collaborative decisions throughout the entire building process. We provide solutions that make an impact and results that align with your goals.
RESPONSIVE Every employee working on a project is available to you.
QUALITY We recognize every project is a long-term investment.
HONESTY Our consultative approach empowers clients to make informed decisions.
We provide creative solutions to project challenges. Our team works closely with each client throughout the entire process. This enables us to identify issues early and assist owners in making informed and cost-effective business decisions.
DETAIL Nothing will be overlooked. Not once, not ever.
- Joseph R. Krusinski, Chairman
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INDUSTRIES & SERVICES INDUSTRIES Adaptive Re-Use / Redevelopment
Multi-Family / Senior Living
Corporate Office / Interiors
Multi-Use
Healthcare
Parking Structures
Health / Fitness
R&D Laboratory
Higher Education
Recreational
Hospitality
Religious
Industrial
Retail / Commercial
Institutional
Training Centers
Manufacturing
Warehouse / Distribution
Mission Critical / Data Center
SERVICES BIM (Building Information Modeling)
General Contracting
Construction Management
Pre-Construction Services
Design-Build
Preliminary Design Studies
Due Diligence
Site / Utility & Cut / Fill Reports
Feasibility Studies
Sustainable Construction
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OUR DEFINITION OF SUCCESS By focusing on quality, project planning, collaborative decision-making, and keeping safety in the field a top priority, we guarantee an exceptional building experience.
QUALITY is never compromised From material selection to field execution, quality remains a top priority.
INVOLVEMENT builds trust Project planning and a collaborative strategy throughout the entire building process enables us to identify issues early on, resulting in solutions before problems arise.
TECHNOLOGY creates a better experience Our team pays close attention to new technology that offers solutions, cost-savings, and efficiency in every building project, internally and externally.
SAFETY saves lives, time and money With safety being our top priority, our clients can find comfort in knowing we build within a safe environment, resulting in lower project costs.
WE BUILD FOR YOU.
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KCCARES Founder Joe Krusinski built Krusinski Construction Company based on family values, passion, and support. Today, our team takes responsibility for corporate actions by making a positive impact on the community. INDUSTRY INVOLVEMENT
SAFETY IN THE FIELD
Our team is involved in industry organizations and associations, allowing us to collaborate with other leaders to help solve business challenges.
It’s our top priority to ensure everyone makes it home safe. Our employees attend safety classes on a regular basis and are continually trained and educated.
• American College of Healthcare Executives • American Society for Healthcare Engineering • American Society of Professional Estimators • Association of Industrial Real Estate Brokers • Chicago Association of Subcontractors and Affiliates • Chicago Building Congress • Chicagoland Construction Safety Council • Chicago Family Business Council – DePaul University • Citadel National Construction Group • Greater Oak Brook Chamber of Commerce • International Council of Shopping Centers • NAIOP - Commercial Real Estate Development Association • Royal Institution of Chartered Surveyors • Society of Industrial and Office Realtors – Chicago Chapter • Urban Land Institute • West Central Association 11
QUALITY CONTROL Known as “The Krusinski Way,” our proactive approach to quality control starts during the pre-construction phase and continues through every stage of the project. We assure the methods and materials for every project will result in the highest level of quality possible.
Our role as a corporate citizen is important to us and we take this responsibility seriously. We strive to make a difference in the lives of others.
–Gina M. Krusinski, Vice President
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KCCARES SUSTAINABLE CONSTRUCTION Our team supports sustainable building methods and has completed numerous unique LEED and Green Globes projects. We participate as experts on industry panels for several organizations: • American Society of Healthcare Engineering • American Society of Professional Estimators • Association of Industrial Real Estate Brokers • Construction Financial Management Association • Rotary Club • Society of Industrial and Office Realtors • U.S. Green Building Council
TRAINING AND DEVELOPMENT Our culture thrives on creating an environment that engenders growth and professional development for our people. We work hard to foster the skills and qualities that each employee needs to succeed. The Young Leaders Committee was formed by the Krusinski leadership team to foster the growth and development of our associates, age 40 and under. It provides a platform to enhance the skills of leaders and team management as well as to engage our associates in a variety of initiatives. New Employee Mentoring Program sets new employees up for success by strategically matching them with an employee mentor. This process allows new employees to better integrate into the company, increase the understanding of the company culture, and aid in the acknowledgment of role expectations.
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BRAND GUIDELINES BRAND PERSONALITY
LOGO VARIATIONS
The brand personality defines the tone and style of how Krusinski Construction Company communicates with its stakeholders. Krusinski Construction Company is trustworthy, personable, intelligent, and caring.
The logos below show the Krusinski Construction Company logo and the KCCares logo. The Krusinski Construction Company logo is available in two different variations: a horizontal version or a vertical stacked version.
TRUSTWORTHY
The KCC and KCCares logo can either be all black or all white. When all white, both logos can be reversed out on the Krusinski Red or Black only. The KCCares logo is shown as a two-color logo when on a white background.
Align our actions to what we say.
PERSONABLE
KRUSINSKI CONSTRUCTION COMPANY
CONSTRUCTION COMPANY
An open pipeline of communication.
INTELLIGENT A passion for sharing our knowledge.
KRUSINSKI
KRUSINSKI CONSTRUCTION COMPANY
KRUSINSKI
KRUSINSKI CONSTRUCTION COMPANY
KRUSINSKI
CONSTRUCTION COMPANY
CARING Dedicated to making an impact in our community.
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CONSTRUCTION COMPANY
COLOR PALETTE This brand color palette contains five colors. Use RGB and HEX formulas for on-screen and digital use. CMYK formulas are for print applications. The specific RGB and CMYK color formulas are provided here and must be specified individually for each color.
PRIMARY COLORS: Krusinski Red C25 M99 Y97 K23 R155 G31 B34 #9a1e21
SECONDARY COLORS: Light Gray C0 M0 Y0 K60 R128 G130 B133 #808284
In comparing Krusinski to other general contractors, we found that Krusinski Construction had a very personalized
Deep Black C60 M60 Y60 K100 R0 G0 B0 #000000
Dark Gray C69 M63 Y62 K58 R51 G51 B51 #323333
approach with their clients. -Ken Malinowski, Flavorchem Corporation
White C0 M0 Y0 K0 R255 G255 B255 #FFFFFF
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BRAND GUIDELINES THE ARCHETYPE A universal pattern of behaviors that, once discovered, helps people better understand themselves and others.
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KRUSINSKI AS THE CREATOR
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Stability Control
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Creators see the big picture and desire to craft something that has impact.
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ARCHETYPE: THE CREATOR
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MOTTO: Not afraid to loosen the tie and get creative.
Motivation
Learning Freedom
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Belonging
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Risk Achievement
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Sage
Jester
CORE VALUE: To focus on impactful and complex projects.
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GREATEST FEAR: Doing the bare minimum and being considered a commodity.
THE KRUSINSKI VOICE The following provides framework on how to position Krusinski Construction Company in various publications, marketing collateral, and other communication channels.
CHARACTERISTIC
DESCRIPTION
DO
DON’T
Express a passion for the work we do.
Use emotional language.
PASSIONATE
Our legacy is built on passion for the industry. Construction is in our blood.
Over 40 years of experience doing what we do best.
Be confident in communicating our knowledge.
Compare to other competitors by stating that we know better or that we know it all.
Be open, honest, and engaging.
Share personal information about team members and clients. Stay neutral. Over sharing with stakeholders derails trust.
AUTHORITATIVE
PERSONABLE
This is the way we build trust through how we communicate with clients.
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2107 Swift Drive, Oak Brook, IL 60523 630-573-7700 krusinski.com