Volume 17

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Welcome to Pwani life!

REDEFINING

BUSINESS PWANI PUBLICATION - VOL 17

A wise person once told me that innovation isn’t just about doing things that are new or different; it’s about doing things that are in the eye of the beholder (the user, patron, or customer); meeting a need that may not have been appreciated before. Innovations are the things that truly alter and improve how we do things; they may even shift our proverbial paradigms.

Editor’s Note

With the rebirth and launch of Fresh Fri this month, I thought that it would be appropriate for this issue to focus on innovation. So as you read through the magazine, recall that constant improvements are important, and sometimes the best things take time to realize. Innovation may not just involve looking forward, but also looking back, or as Isaac Newton might have said, This edition is not just looking down, but up. brought to you Neelma - Editor

by Fresh Fri

A WORLD FIRST

This is just about the biggest thing that has happened at Pwani! This is not only the relaunch and total facelift of our flagstrip brand, this is a world first! No other company has packed so much into so little within the cooking oil category with so many genuine consumer benefits; this is truly an exciting time. We are the first to have a measuring cap built in, the first to have a transparent cap and view strip on the can, the container is friendly & elegant, soft pimples inside the handle to make it easy to grip and non slip. The new Fresh Fri is so elegant and with the new set of ‘Category breaking’ labels, it just leaves all of our competitors miles behind. The new pack is attractive & innovative. This will change the way consumers buy cooking oil because Pwani is giving our consumers an experience that they have never had before. It is only the beginning, there is much more to come across all the categories we are involved in. For everyone at Pwani this is a very exciting time -being part of an organisation that is changing the way our consumers interact with our brands! Watch this space for more to come! | A PUBLICATION OF PWANI

Pete - CEO | A PUBLICATION OF PWANI

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Volume 17 by Neelma Shah - Issuu