Interior Design Brochure by Refresh

INTERIOR DESIGN BROCHURE

MULTIFACETED PROFESSION THAT INCLUDES CONCEPTUAL DEVELOPMENT, SPACE PLANNING, SITE INSPECTIONS, PROGRAMMING, RESEARCH, COMMUNICATING WITH THE STAKEHOLDERS OF A PROJECT, CONSTRUCTION MANAGEMENT, AND EXECUTION OF THE DESIGN.

INSPIRED CREATIVE FUNCTION

D E NAL

MEET THE TEAM

THE PAGE REPRESENTS A MOBILE AND BUSINESS-ORIENTED TEAM. THE NAVIGATION IS RAPID AND DESIGN IS SHARP AS IF THE PAGE WAS ABOUT THE FORMULA 1 DRIVERS. COLD COLORS UNDERLINE THAT CLIENTS WILL BE TAKEN WITH ALL THE SERIOUSNESS THEY DESERVE. TRENDY, RICH AND EXTREMELY OFFICIAL.

EXCELLENCE j INTEGRITY j RESPECT j FAMILY 4

MEET THE TEAM

AUSTIN ANDERSON

CAROLYN CORNISH

ROBERT CHAPMAN

David Boring serves as the company’s President and Creative Director overseeing all campaign development. Boring opened Never Boring Associates in 1983 as a sign shop that operated out of his home. Since then, the business has grown into a full-service marketing agency. Since the company’s inception, Boring has fulfilled one of his core values by partnering with area nonprofit agencies through donated time and projects. Boring has also served on several boards of directors including the Modesto Downtown Improvement District as Chair, the Downtown Modesto Partnership, the Haven Women’s Center, Crime Stoppers, The American Cancer Society, March of Dimes, and the Central California Art Association.

As Art Director, Julie Orona oversees a team of five graphic designers and the production and creative direction of every project the graphic design staff produces. In ten years with Never Boring, Orona has built experience in corporate branding, package design, publications, and comprehensive campaign design.

Web/Interactive Director Loyd Schutte has more than 20 years experience with web and interactive development. He has completed projects for major clients including SMUD, PG&E, Southern California Edison, Oncor and the Oklahoma Department of Health Services.

VICTOR BOWER

RYAN GREENE

As Never Boring’s Sales Representative based in the firm’s Stockton office since 2013, Victor Randolph brings over 25 years of sales experience across a range of markets to bear for the agency. Victor’s extensive expertise in radio and print advertisement sales has equipped him.

Since joining the agency in 2014, Office Assistant Christina Kekai has been responsible for a substantial portion of Never Boring’s daily administrative operation. From managing accounts receivable, to billing and contracts to assisting clients with invoices, Kekai is an essential reason why. 5

OUR MANAGEMENT PLATFORM

WHAT WE DO THE INTERIOR DESIGN OF A SPACE PROVIDES OUR CLIENTS WITH A PERSONAL CONNECTION TO THEIR ENVIRONMENT THROUGH FURNITURE, TEXTURES, COLORS AND SPATIAL ARRANGEMENT.

EXISTING FACILITY

Revenue Management

Marketing

Compliance & Training

Corporate Operations

Your Property

OUR GOAL IS TO MAKE THAT PERSONAL EXPERIENCE AS ENRICHING AS POSSIBLE WHILE STAYING WITHIN THE PROJECT BUDGETS, THE PROGRAM CONSTRAINTS AND THE REQUIREMENTS OF ALL BUILDING CODE REGULATIONS.

YOUR PROPERTY j

OUR PLATFORM j

YOUR SUCCESS

OUR MANAGEMENT PLATFORM

PLATFORM BREAKDOWN JUST TAKE A LOOK – EACH MEMBER OF THE TEAM IS WATCHING YOUR EVERY GESTURE AND WILL HEAR YOUR EVERY WHISPER. THE MESSAGE: YOU WILL BE TREATED AS A KING, ANY WHIMS! NO POTENTIAL CUSTOMER WILL RESIST SUCH RECOGNITION.

YOUR PROPERTY

CORPORATE OPERATIONS

As we said above, a platform can be any number of things, offering some or all of the following services: influencer search/ discovery, influencer relationship management, fee negotiation and payments, campaign management, social listening, audience demographic data, and performance metrics.

The alternative to using an influencer search tool is giving up and going home. Really, there’s just no way around it. Google searches for, say, “instagram user with over 10,000 followers mostly female age 18 - 24 in the fashion vertical” is just not going to provide you with helpful results. Spending the day on a social channel researching relevant hashtags and trends while clicking through from user to user until you’ve found someone is actually a better use of time than the Google search.

Not every business needs every service, but in all cases it’s true that they’re looking for some level of automation to their influencer marketing efforts. It’s also true that if you’re not using some kind of influencer search tool, you’re almost certainly wasting a lot of time finding people to work with.

INTERIOR DESIGN RESEARCH GROUP

COMPLIANCE AND TRAINING Opt-In Network — Some influencer marketing platforms have their own private network of influencers who’ve signed up to be part of the service. In cases like this, each influencer is vetted thoroughly before being allowed on the service. This allows computers and humans alike to verify that they are legitimate people with real followings, capable of producing quality content. With opt-in networks, you can be confident that your influencers will deliver.

MARKETING Social Scrapers — These types of search engines function much like Google does, crawling out through the internet looking for data to index. Here, the only thing that’s being crawled is social media traffic: the literally billions of posts that are created every day. Every user, every like, every comment, every image—all of it is recorded, indexed, and stored in a database that users search through to find their perfect match. It’s not uncommon for these databases to offer insights into millions of influencers, and their billions of followers. Like the flipside of the opt-in networks, you’ve got a lot of choice, but no assurance that you’ll be able to recruit, or even contact, someone you’ve found.

ROAD TO HIGHER OCCUPANCY & PROFITS

Product & Brand Awareness Digital Real Estate Print Local Community Focus

Lead Generation Phone and Email Website Face to Face Customer Acquisition Purchase Retention Customer Loyalty Programs Customer Specials

PRODUCT The Me & Meow furniture collection by But Yet assumes a cat is in your life, with nooks and crannies appealing to both the human eye and the feline petâ&#x20AC;&#x2122;s instinct to play and hide.

EDUCATE Nancy and Stephen Grand Family House, Mission Bay, by Leddy Maytum Stacy Architects.

ITâ&#x20AC;&#x2122;S ALL ABOUT THE CUSTOMER JOURNEY FROM THE BEGINNING AND PART OF THIS IS DELIVERING A FIVE STAR CUSTOMER SERVICE EXPERIENCE.

FAST For the new campus of the San Francisco Art Institute, LMSA renovated the U.S. Army warehouse Pier 2 at Fort Mason Center for Arts and Culture.

VALUE It uses attributes of the historic building such as the thermal mass of existing concrete walls to achieve 83% less energy use than benchmark buildings, making it a model for sustainable renovation.

ROAD TO HIGHER OCCUPANCY & PROFITS

ROAD TO HIGHER OCCUPANCY & PROFITS WE UNDERSTAND THE SALES ACQUISITION PROCESS AND WE MAXIMISE INBOUND ENQUIRIES.

AWARENESS

LEAD GENERATION

If you go back to influencer marketing’s early days—all the way back to 5 years ago—IRM had a much different meaning. Before we arrived at the present, where influencers can be hired for one-off promotions and mentions, most of the relationship happened in the public forums of social channels. Because of this, communications with dozens of influencers could happen across all social channels, and managing all these relationships in a cohesive way became a problem that early IRM platforms sought to solve. This kind of relationship management provides a centralised dashboard from which all these different connections could be monitored, responded to, and organised.

If you’re researching influencer marketing platforms, and haven’t already addressed this issue of how you can sustain your connections with influencers, you’ll want to make sure any platform you buy into provides these centralised feeds and social listening.

Print We will use local print to distribute an offer where digital may not be appropriate or cost effective. Country and rural areas are more likely to be print candidates. Local Marketplace Interacting with the local community is a strategy we use to build local trust and share offers. Local business is an important part of the marketing mix. Local Community Focus With our branding, we target local potential storers. We engage with the community where we can and ensure Self Storage is understood by local potential storers.

Website A marketplace generally merges the search capability (with an opt-in network) with influencer management and adds payment functionality, as well. The company behind the platform will usually provide standard contracts, terms, and other compliance documents to the mix, and take upfront payments that are held in escrow. When an influencer delivers and the client is satisfied, funds are released. Though not a hard rule, it’s customary for the clients to pay any fees to the company, not the influencer. Face to Face With any Influencer Marketplace, you’re going to get some basic level of campaign/influencer management. The proliferation of these marketplaces in recent years is primarily responsible for the shift in language that’s redefined Influencer Relationship Management. These marketplaces are the perfect place to score quick hits with a wide reach, and within that payfor-play environment is the need to manage these transacted relationships. Targeted Marketing We target potential storers with innovative digital offers, pinpointed to the local market. These campaigns are highly cost effective.

CUSTOMER ACQUISITION

RETENTION

Management tools in this context exist to centralise all communications with all your influencers. Some extras that certain marketplaces offer—and which you really shouldn’t do without—include a repository of legal documents (especially around FTC compliance), collaboration tools for annotating and revising content, and scheduling publication.

The level to which any agency engages in its clients’ marketing activities varies from one company to the next, and from one contract to the next. In all cases, you should expect that part of the package includes access to their in-house influencer discovery platform, as well as all the data that’s going on underneath.

Purchase Some influencer marketing platforms are built on the technology listed above, but the company also acts as their customers marketing consultant. They’ll use search and management tools collaboratively with their clients, but they’ll generally take the lead in designing and executing the influencer campaigns. Online Payments Your storers can pay for storage online 24/7. Our online payment portal takes payments and allows storers to review their account. Transactions are updated automatically in our software. Offer Optimisation That means from influencer identification, to successful influencer recruitment, fee negotiation, content planning and scheduling, to post-campaign reporting—it’s a full service marketing agency built on modern technology.

Valued Customers Even when you know you’ll be working with a full service agency, a great deal of what they should be judged on is the data they’re using. A company with greater insights into the audience and its engagement will have the ability spend its customers’ marketing budgets with great precision. Repeat Customers And it’s more than communication: you can track what campaign each is involved with, who owes you content, who’s delivered, or who you’re still waiting on to agree to terms. An IRM platform can act as a central repository for all documents associated with each influencer, whether those are drafts of content or legal forms. This is all interchangeable with Campaign Management tools—it’s just a different way of organising the information.

OUR PROMISE

SMARTER WORKING ENVIRONMENTS 14

THE MANAGEMENT FEE EXPLAINED 60+ YEARS OF EXPERIENCE BACKS YOUR DECISION TO ALLOW US TO MANAGE YOUR INVESTMENT. PROFIT FROM OUR KNOWLEDGE. WE MAXIMISE REVENUES, WE MARKET DIGITALLY, WE REPORT TO YOU IN REAL-TIME, AND WE MARKET LOCALLY.

Revenue Management

Digital Marketing

Real-Time Reporting

Local Marketing

Local Expertise

NO HIDDEN FEES - $2,500 MONTHLY MINIMUM OR 6% MANAGEMENT FEE BASED ON INCOME - FLEXIBLE MANAGEMENT TERMS

OUR GUARANTEE

THE BEST TECHNOLOGY

We understand the financial commitment you have made to. More than likely it is your single largest investment. We guarantee to manage your facility professionally. On the surface looks easy. It is not and our team is committed to management excellence.

We only use the best systems to manage your facility. Enterprise grade management tools and custom developed tools deliver real-time information to our head office. We grant access to owners with real-time information 24/7.

That is our guarantee.

We keep you informed.

60+ YEARS OF EXPERIENCE

RESULTS MATTER

Your trusted partner managing your site has done this successfully before! We work to ensure the detail that makes the difference is applied to your site. 60 years of our combined experience means we can deliver our management service for less.

We know results matter. Our plan is to deliver income that others cannot. Our team is dedicated to this process. It starts with every team member and it is not just talk. Let us show you our results; the numbers speak for themselves.

We have the experience.

Your Property + Our Management = Results

PERFORMANCE & RESULTS

Staff development We have an in-house Intranet, our own WHS system, and we conduct regular team reviews. Debt management We manage debt levels to industry lows. We have specific debt control procedures, maximising collection. Technological innovation We use cutting-edge management software, combined with leading data analysis tools, leading to full analysis of storers. National relationships From suppliers to customer groups, we have significant national relationships which deliver lower costs for operators.

FREQUENTLY ASKED QUESTIONS

1 2 3 4

Q: I HAVE A REMODELING PROJECT BUT I’M NOT SURE IF I NEED AN INTERIOR DESIGNER OR AN ARCHITECT? A: This is a common question. Typically, an interior designer has the skills and professional education to design and draft new space plans — whether reconfiguring an existing interior space or adding square footage to a home — as well as develop lighting and electrical plans, select all interior finishes such as flooring, countertops, tile, paint colors, wall and window treatments, as well as specify plumbing, appliances, cabinetry and furnishings, to name a few.

Q: MY PROJECT ONLY INVOLVES RE-DECORATING MY SPACE, HOW DOES A PROFESSIONAL INTERIOR DESIGNER’S SKILLS DIFFER FROM AN INSTORE DECORATOR AT A LOCAL FURNITURE, TILE, OR KITCHEN AND BATH SHOWROOM? A: Many times retail in-store decorators are primarily sales people. They’ve had only a limited education in interior design and space planning, unlike professional interior designers who attend comprehensive, accredited 3-4 year interior design programs at colleges.

Q: I WOULD LIKE TO RE-DESIGN MY HOME OR OFFICE BUT I DON’T HAVE A LOT OF TIME TO DEVOTE TO THE PROCESS, SHOULD I STILL HIRE A DESIGNER? A: Yes, most definitely, we’ll handle the shopping, ordering and delivery of finish materials, furnishings and fixtures, as well as coordinate and oversee the labor so you can spend more time enjoying family, friends, loved ones and outside activities.

Q: I DON’T KNOW WHAT MY DESIGN STYLE IS OR HOW TO ARTICULATE IT, SHOULD I STILL WORK WITH AN INTERIOR DESIGNER? A: We hear this concern frequently. Rest assured we have a unique assessment system to draw out what colors, textures, images, shapes, finishes and feelings resonate with you. Your answers inform our design process.

CASE STUDY ARC BUSINESS INTERIORS

CASE STUDY ARC BUSINESS INTERIORS GREAT INTERIOR DESIGN SLOGAN IDEAS INC LIST OF THE TOP SAYINGS, PHRASES, TAGLINES & NAMES WITH PICTURE EXAMPLES.

GORDON BUCKLAND OWNER

A COMPETITIVE MARKET

THE RESULT

With a major operator adding a new multistorey facility a few kilometres to the east and another multistorey facility being developed to the west, the competition in the Self Storage market had been stepped up. Existing Self Storage sites faced with competition – just like the Newmarket site – must work on their unique selling proposition and be certain of their product range and the effectiveness of their marketing. The Self Storage Management Solutions digital marketing model is one of the most effective ways Self Storage sites can compete in a crowded facility marketplace. The facility’s new branding, renewed focus on digital marketing, and team of professional and dedicated staff will result in success and open new Self Storage opportunities to the owners.

Sales results are already apparent. Capturing data and acting immediately on customer enquiries are the cornerstones of improved sales and occupancy. The work Self Storage Management Solutions Management did with the owners to redesign the retail areas and ensure each unit is presented as ‘ready to rent’ has paid early dividends. “We have looked at the target market and returned the sales message, offers, and merchandise to suit local needs,” Mark Greig, Director of Operations, said. “Our proven sales and marketing methods are already showing increases in enquiries and the conversion rates have improved over the same period last year. “Winter is not the selling season for Self Storage, equally there is still plenty of units rented and the Brisbane inner city market is active year-round” he added.

READY TO MAKE THE TRANSITION? GO TO PAGE 22

BUILDING FOR THE FUTURE Luke have built a competitive Self Storage site that is well located in Brisbaneâ&#x20AC;&#x2122;s inner north. With Self Storage Management Solutions Management, they can rest assured their Self Storage asset is in professional and capable hands. Building occupancy and income is the first priority of Self Storage Management Solutions Management. Attention to detail and constant monitoring and feedback hallmark each day for the latest member of the Self Storage Management Solutions family.

CELEBRATING THE INDIVIDUAL WITH FINE INTERIOR DESIGN. 19

WHAT IS THE NEXT STEP?

WHAT IS THE NEXT STEP? SUNNY MOTIFS ABOUND: THE WINDOW’S GOLDEN SOLEIL SCULPTURE, CHANDELIERS EQUIPPED WITH OPTICAL LENSES, AND WALL-MOUNTED GLASS LAMELLAE ALL BRIGHTEN THE BRAND’S FIRST GLASSES BOUTIQUE.

1. CALL US TODAY

2. WE’LL VISIT YOU

3. MEET OUR TEAM

1. CALL US TODAY

3. MEET OUR TEAM

Our management is a professional task. We have experts ready to manage your site. Whether you are new to the industry, looking to outsource your management, or simply looking for an alternative, call us today on 123 3216 3997.

Come and meet our team at our cost. Come and see our operations hub and we can show you how we operate. We have open doors and welcome your inspection. You will see our operational system and management style first hand with full transparency.

2. WE’LL VISIT YOU

4. DECISION

Interested? We will come to you. We would like to see your site and take a look at your facilities. We will travel to you and visit you on site, with no obligation on your end.

After you are comfortable with us and our processes, we move to contract. We make this easy with flexible terms from as low as two years. Once signed, you are on your way to being managed by the best management group.

TOMMY FLANAGAN Director of Operations q 123 456 780 n 0123 45499 110 599 E mail@yourbrand.com

w www.yourbrand.com 20

4. DECISION

STANDOUT: AN INTERWOVEN STAINLESS STEEL MESH SCREEN ZIGZAGS ALONG THE ENTRANCE, CREATING NICHES FOR MANNEQUINS AND FORGING SERENITY WITHIN HECTIC SHOPPING MALL ENVIRONS.

EXCELLENCE j INTEGRITY j RESPECT j FAMILY 21

KEEP IN TOUCH

q 123 456 780 n 0123 45499 110 599 E mail@yourbrand.com

w www.yourbrand.com