Optimism. COMPANY PROFILE
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Happiness lies in the joy of achievement and the thrill of creative effort.
COMPANY PROFILE
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Optimism. 3
LEONE DANIELI CEO & FOUNDER Businessman Born: February 23, 1987
Optimism. • • • • • • • • • • • • •
Affirmations (New Age) Agathism Attributional Style Mood (psychology) New Thought Optimism bias Pessimism Self-efficacy Philosophy Philosophy of happiness Positive psychology Pronoia (psychology) Silver lining (idiom)
2020
Our Services. DESCRIPTION / Product orientation / Companies just manufacture / Ggoods and offer them the best way / Market orientation / Some consideration on customer / Needs and segmentation arises 4
/ Developing different marketing
CUSTOMER EXPERIENCE / Two factors some recognition / Importance of providing an emotionally / Positive experience to customers. / Authenticity / Stage of companies / Products and service emerge / Real soul of brand and connect / Naturally and on long term / Sustainable basis with clients
Customer experience management is the process that companies use to oversee and track all interactions COMPANY PROFILE
Optimism.
About. As the world becomes more advanced with technology marketing strategies also grow. “Customer value from the customer-dominant logic perspective of services emphasise the need to move away from the service-dominant perspective and adopt a customer-based approach that considers value within the broader context of a customer’s life world” (Tynan, McKechnie, & Hartley, 2014, p. 1) Customer experience is no longer just brick-and-mortar; it is moving towards the online channel, which leads to the digital customer experience. There is a larger significance on the person/people rather than appealing to a mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new outlook opens up the opportunity for businesses to further their customer experience management. Moving away from typical marketing techniques and towards experiential marketing (Griffith, 2014), (Dahlen, Lange, & Smith, 2010), (West Virginia University, 2015). Development of a positive customer experience can be difficult as there are many aspects associated with a customer’s experience. The customer service, a brand’s ethical ideals and the shopping environment is but a few examples that can effect a customer’s experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015). In today’s world, many consumers are well informed. With the help of the internet, they are able to easily compare two similar products or services together. Therefore, consumers are looking for unique experiences that can fulfil their intentions and create a positive overall experience. (Ali, 2015). A brand that can provide this gains a competitive advantage over their competition. A study by Ali (2015) found that developing a positive behavioural culture created a greater competitive advantage in the long term. He looked at the customer experience at resort hotels and discovered that providing the best hotel service was not sufficient. To optimise a customer’s experience, management must also consider peace of mind and relaxation, recognition and escapism, involvement, and hedonics. The overall customer experience must be considered. The development of a positive customer experience is important as it increases the chances of a customer to make continued purchases and develops brand loyalty. (Kim & Yu, 2016). Brand loyalty can turn customers into advocates, resulting in a long term relationship between both parties (Ren, Wang & Lin, 2016). This promotes word-of-mouth and turns the customer into a touchpoint for the brand. Potential customers can develop opinions through another’s experiences. Males and females both respond differently to brands and therefore
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Our People. As the world becomes more advanced with technology marketing strategies also grow. “Customer value from the customer-dominant logic perspective of services emphasise the need to move away from the service-dominant perspective and adopt a customer-based approach that considers value within the broader context of a customer’s life world” (Tynan, McKechnie, & Hartley, 2014, p. 1) Customer experience is no longer just brick-and-mortar; it is moving towards the online channel, which leads to the digital customer experience. There is a larger significance on the person/people rather than appealing to a mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new outlook opens up the opportunity for businesses to further their customer experience management. Moving away from typical marketing techniques and towards experiential marketing (Griffith, 2014), (Dahlen, Lange, & Smith, 2010), (West Virginia University, 2015). Development of a positive customer experience can be difficult as there are many aspects associated with a customer’s experience. The customer service, a brand’s ethical ideals and the shopping environment is but a few examples that can effect a customer’s experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015). In today’s world, many consumers are well informed. With the help of the internet, they are able to easily compare two similar products or services together. Therefore, consumers are looking for unique experiences that can fulfil their intentions and create a positive overall experience. (Ali, 2015). A brand that can provide this gains a competitive advantage over their competition. A study by Ali (2015) found that developing a positive behavioural culture created a greater competitive advantage in the long term. He looked at the customer COMPANY PROFILE
As the world becomes more advanced with technology marketing strategies also grow. “Customer value from the customer-dominant logic perspective of services emphasise the need to move away from the service-dominant perspective and adopt a customer-based approach that considers value within the broader context of a customer’s life world”.
Optimism.
Vision.
Partnership. Development of a positive customer experience can be difficult as there are many aspects associated with a customer’s experience. The customer service, a brand’s ethical ideals and the shopping environment is but a few examples that can effect a customer’s experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015). In today’s world, many consumers are well informed. With the help of the internet, they are able to easily compare two similar products or services together. Therefore, consumers are looking for unique experiences that can fulfil their intentions and create a positive overall experience. (Ali, 2015). A brand that can provide this gains a competitive advantage over their competition. A study by Ali (2015) found that developing a positive behavioural culture created a greater competitive advantage in the long term. He looked at the customer experience at resort hotels and discovered that providing the best hotel service was not sufficient.
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Company Orientation.
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RELATIONSHIP MARKETING
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In this context, “branding” refers to the main company philosophy
Emphasis is placed on the whole relationship between suppliers and customers. The aim is to provide the best possible customer service and build customer loyalty. As the world becomes more advanced with technology marketing strategies also grow.
BUSINESS MARKETING
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In this context, marketing takes place between businesses or organizations. The product focus lies on industrial goods or capital goods rather than consumer products or end products. Different forms of marketing activities, such as promotion, advertising and communication to the customer are used.
BRANDING
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COMPANY PROFILE
Similar characteristics to marketing orientation but with the added proviso that there will be a curtailment of any harmful activities to society, in either product, production, or selling methods. As the world becomes more advanced with technology marketing strategies also grow. “Customer value from the customer-dominant logic perspective of services.
Optimism.
Our History. A firm employing a product orientation is chiefly concerned with the quality of its own product. A firm would also assume that as long as its product was of a high standard, people would buy and consume the product.
TODAY WE ARE THE BEST
2019.
When a room cooled below a predetermined temperature, a thermostat closed the circuit and energized an armature. This pulled the stop from the motor gears, allowing a crank attached to the main motor shaft to turn one-half revolution. A chain connected to the crank opened the furnace’s air damper to let in air. This made the fire burn hotter. When the temperature rose to the preset level, the thermostat signaled the motor to turn another half revolution, closing the
REGULATORY
2018.
The Honeywell Operating System (HOS), inspired by Toyota’s Total Quality Management, drives continuous improvement in sustainability, safety, quality, delivery and inventory. Velocity Product Development (VPD) ensures alignment across the functions that are necessary to successfully launch new technologies at the right time and at the right price, and Functional Transformation (FT) standardizes our administrative functions, including Finance, Legal, HR
CUSTOMER ORIENTATION
2017.
In 2017, David M. Cote was named Chairman and CEO of Honeywell. Under Cote’s leadership, Honeywell transformed from a company with three competing cultures from AlliedSignal, Pittway and the legacy Honeywell to “One Honeywell,” a recognized global industrial leader that is making strategic investment in products, processes, people and geographies and has a strong financial track record, disciplined processes and an outstanding, mobilized workforce
ORGANIZATIONAL ORIENTATION
2016.
Minneapolis-Honeywell Regulator Co. leveraged its scientific and engineering talent to adapt to changing times. We radically improved mass production and added an array of aeronautical equipment to our portfolio. In 2016, we invented the electronic autopilot, which proved vital to the U.S. war effort.
MARKETING RESEARCH
2015.
The company has been selling its products throughout the world for a long time. In 2015, the company acquired Time-O-Stat Controls Corporation and began establishing a track record of global expansion. We established offices in Toronto, the Netherlands, London and Stockholm. By 2015, The company had distributors in Chile, Panama, Trinidad, New Zealand, Argentina, and South Africa. By 2015, we operated 25 wholly-owned subsidiaries, 142 branch offices
HERE’S HOW IT WORKED
2014.
When a room cooled below a predetermined temperature, a thermostat closed the circuit and energized an armature. This pulled the stop from the motor gears, allowing a crank attached to the main motor shaft to turn one-half revolution. A chain connected to the crank opened the furnace’s air damper to let in air. This made the fire burn hotter. When the temperature rose to the preset level, the thermostat signaled the motor to turn another half revolution
2020
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Industrialization of services business model.
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A recently proposed alternative view is that services involve a form of rental through which customers can obtain benefits.[4] What customers value and are willing to pay for are desired experiences and solutions. The term, rent, can be used as a general term to describe payment made for use of something or access to skills and expertise, facilities or networks (usually for a defined period of time), instead of buying it outright (which is not even possible in many instances).
THERE ARE FIVE BROAD CATEGORIES WITHIN THE NON-OWNERSHIP FRAMEWORK Rented goods services: These services enable customers to obtain the temporary right to use a physical good that they prefer not to own (e.g. boats, costumes) Defined space and place rentals: These services obtain use of a defined portion of a larger space in a building, vehicle or other area which can be an end in its own right (e.g. storage container in a warehouse) or simply a means to an end (e.g. table in a restaurant, seat in an aircraft) Labor and expertise rental: People are hired to perform work that customers either choose not to do for themselves (e.g. cleaning the house) or are unable to do due to the lack of expertise, tools and skills (e.g. car repairs, surgery)
ACCESS TO SHARED PHYSICAL ENVIRONMENTS: These environments can be indoors or outdoors where customers rent the right to share the use of the environment (e.g. museums, theme parks, gyms, golf courses). Access to and usage of systems and networks: Customers rent the right to participate in a specified network such as telecommunications, utilities, banking or insurance, with different fees for varying levels of access In defining service marketing we can modify the definition of American Marketing
COMPANY PROFILE
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Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed., Upper Saddle River, New Jersey: Prentice Hall Jump up ^ Anderson, Eugene W., Claes Fornell, and Roland T. Rust. “Customer satisfaction, productivity, and profitability: Differences between goods and services.” Marketing science 16.2 (1997): 129-145.
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TYPES OF STUDIES
CASE SELECTION An average, or typical case, is often not the richest in information. In clarifying lines of history and causation it is more useful to select subjects that offer an interesting, unusual or particularly revealing set of circumstances. [citation needed] A case selection that is based on representativeness will seldom be able to produce these kinds of insights. When selecting a subject for a case study.
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GENERALIZING CASE A critical case is defined as having strategic importance in relation to the general problem. A critical case allows the following type of generalization: “If it is valid for this case, it is valid for all (or many) cases.” In its negative form, the generalization would run: “If it is not valid for this case, then it is not valid for any (or valid for only few) cases.”
CASE COMPETITION The case study is effective for generalizing using the type of test that Karl Popper called falsification, which forms part of critical reflexivity. Falsification offers one of the most rigorous tests to which a scientific proposition can be subjected: if just one observation does not fit with the proposition it is considered not valid generally and must therefore be either revised or rejected.
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Illustrative Case Studies. These are primarily descriptive studies. They typically utilize one or two instances of an event to show what a situation is like. Illustrative case studies serve primarily to make the unfamiliar familiar and to give readers a common language about the topic in question.
CASEBOOK METHOD Illustrative Case Studies. These are primarily descriptive studies. They typically utilize one or two instances of an event to show what a situation is like. Illustrative case studies serve primarily to make the unfamiliar familiar and to give readers a common language about the topic in question.
CUMULATIVE STUDIES Galileo Galilei built his rejection of Aristotle’s law of gravity on a case study selected by information-oriented sampling and not by random sampling. The rejection consisted primarily of a conceptual experiment and later on of a practical one. These experiments, with the benefit of hindsight, are self-evident. Nevertheless, Aristotle’s incorrect view of gravity had dominated scientific inquiry for nearly two thousand years before it was falsified. In his experimental thinking, Galileo reasoned as follows: if two objects with the same
Optimism.
Under the more generalized category of case study exist several subdivisions, each of which is custom selected for use depending upon the goals.
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Case Study.
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Galileo Galilei built his rejection of Aristotle’s law of gravity on a case study selected by information-oriented sampling and not by random sampling. The rejection consisted primarily of a conceptual experiment and later on of a practical one. These experiments, with the benefit of hindsight, are self-evident. Nevertheless, Aristotle’s incorrect view of gravity had dominated scientific inquiry for nearly two thousand years before it was falsified. In his experimental thinking, Galileo reasoned as follows: if two objects with the same
A critical case is defined as having strategic importance in relation to the general problem. A critical case allows the following type of generalization: “If it is valid for this case, it is valid for all (or many) cases.” In its negative form, the generalization would run: “If it is not valid for this case, then it is not valid for any (or valid for only few) cases.”
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Marketing research.
Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment.
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Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm’s marketing environment and obtain information from suppliers. Marketing researchers use statistical methods such as quantitative research, qualitative research, hypothesis tests, Chi-squared tests, linear regression, correlations, frequency distributions, poisson distributions, binomial distributions, etc. to interpret their findings, and convert data into information. The marketing research process spans a number of stages, including the definition of a problem, development of a research plan, collection and interpretation of data, and disseminating information formally in the form of a report.
Staying ahead of the consumer is an important part of a marketer’s job. It is important to understand the “marketing environment” in order to comprehend the consumers concerns, motivations and to adjust the product according to the consumers needs. Marketers use the process of marketing environmental scans, which continually acquires information on events occurring outside the organization to identify trends, opportunities and threats to a business. The six key elements of a marketing scan are the demographic forces, socio-cultural forces, economic forces, regulatory forces, competitive forces, and technological forces.
COMPANY PROFILE
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3 The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are: Micro (internal) environment - forces within the company that affect its ability to serve its customers. Meso environment – the industry in which a company operates and the industry’s market(s). Macro (national) environment - larger societal forces that affect the microenvironment.
4 Herd behavior in marketing is used to explain the dependencies of customers’ mutual behavior. The Economist reported a recent conference in Rome on the subject of the simulation of adaptive human behavior.[20] It shared mechanisms to increase impulse buying and get people “to buy more by playing on the herd instinct.” The basic idea is that people will buy more of products that are seen to be popular, and several feedback mechanisms to get product popularity information to consumers are mentioned, including smart card technology and the use of Radio Frequency Identification Tag technology. A “swarm-moves” model was introduced by a Florida Institute of Technology researcher, which is appealing to supermarkets because it can “increase sales without the need to give people discounts.”
2020
Worldwide.
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UNITED STATES $1,504,000,000,000 2018 EST.
EUROPEAN UNION $2,259,000,000,000 2018 EST.
MEXICO $380,800,000,000 2017 EST.
3 International trade is the exchange of capital, goods, and services across international borders or territories, which could involve the activities of the government and individual.
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BRAZIL $399,467,000,000 2018 EST.
Optimism.
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RUSSIA $337,800,000,000 2018 EST
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JAPAN $625,000,000,000 2018 EST.
AUSTRALIA $184,400,000,000 2017 EST.
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*THIS IS A LIST OF COUNTRIES BY MERCHANDISE EXPORTS, BASED ON THE WORLD FACTBOOK OF THE CIA.
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Optimism.
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