HAMPTONS | BUILD BUY DESIGN MEDIA KIT
HAMPTONS | BUILD BUY DESIGN
ABOUT US SHELTER Hamptons is your power advertising partner in the Hamptons market—a bespoke print and digital platform tailored to the needs of homeowners, builders, realtors, developers, designers and the trades. WE'RE DIFFERENT. While the other Hamptons glossies do a great job promoting the luxury lifestyle, our mission is to bring expert advice to Hamptonites looking to purchase, design, build, renovate, tear down or restore a Hamptons’ home. SHELTER is the only publication that focuses on, explains, and celebrates the building arts of the South Fork’s $5 billion luxury home marketplace. SHELTER combines two resources in one publication. First, as a visually stunning magazine it features articles on every aspect of building and renovating from fixtures and fittings to architecture and landscaping. Second, it is also an insiders Directory of the local home industry with a comprehensive and trusted listing of vetted services. CUSTOMIZED Our custom Branded Suite* creates, in effect, a "super-brochure" for your business. Where else can you buy the front and back covers and pages of editorial inside focused on your brand alone? TARGETED DISTRIBUTION Our hyper-targeted curated lists ensure that your advertising reaches high-net-worth Hamptons homeowners and key members of the building industry. Our methods include direct mail and hand-delivery through our partner networks (see also the Distribution flyer).
NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970
THE HAMPTONS | BUILD BUY DESIGN
BRANDED SUITE The Branded Suite * is our customized power advertising platform that is designed to give you what appears to be your own magazine. You will receive: • • • • •
Customized Front Cover Upfront Single ad page and OBC advertising page Eight (or more) pages of Editorial/Advertising tailored to you Single upfront ad in 4000 copies of SHELTER along with two advertising/ editorial pages from your branded suite 500 Copies of your personal issue
Your Branded Suite edition of SHELTER will contain only one—yours—Branded Suite specifically created to achieve your advertising goals. You can order as many of these as you wish for your own distribution, and/or we can distribute the remainder to our own lists. (We have many customized lists that you can choose from.) SHELTER is the only venue offering you this powerful combination of customization and targeting in advertising.
This could be the Front Cover to your Branded Suite
NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970
THE HAMPTONS | BUILD BUY DESIGN
DISTRIBUTION If you’ve ever felt that advertising is a bit like throwing money out, we are with you. That’s why we’ve created a unique distribution method for SHELTER. It is based on hyper-targeted direct mail and hand delivery through our partner network. Since there are only about 8,000 potential annual real estate customers in the Hamptons market, it’s ineffective and wasteful to blanket the area with tens-of-thousands copies of magazines. Instead, you’ll be able to choose from our hyper-targeted distribution channels that include:
PRIVATE LISTS
RENT LIST
Mailed to the lists of our Branded Suite clients. Hamptons power brokers, über developers, master builders and such.
Mailed and delivered to a subset of real estate agents specializing in Hamptons rentals.
DEED TRANSFER LIST
THE KITCHEN SINK LIST
Averaging 80 sales per week in the East End. Mailed to the purchasers in the Hamptons destinations of your choice.
Mailed to lawyers, accountants, insurance brokers, property managers, surveyors, etc, working in the Hamptons.
BUILD LIST Mailed to 300+ general contractors and 500+ subcontractors building in the Hamptons.
BUY LIST Mailed and delivered to top real estate brokers in the Hamptons.
DESIGN LIST Mailed to 150+ architects, 50+ interior designers and 70+ landscape designers working in the Hamptons.
NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970
HOTELS/INNS/B&Bs SHELTER will be placed in guest rooms of establishments like the Chequit, Rams Head Inn, Maidstone, Baron's Cove Inn and Southampton Inn.
THE HAMPTONS | BUILD BUY DESIGN
DIRECTORY LISTINGS Our Directory Listings are carefully curated. We meticulously select from among the many businesses, tradesmen, professionals and service providers in the Hamptons only the best and brightest. And we offer them to you as our recommendation in our magazine and online.
BUILD General Contractors Subcontractors Electrical & Lighting Security & Home Automation Technology Green Technology & Services Kitchen & Bath Landscaping & Pools
BUY The Corcoran Group Sotheby’s International Realty Douglas Elliman Real Estate Saunders Associates Brown Harris Stevens Town & Country Real Estate Halstead Property Compass Nest Seekers International
KITCHEN SINK—DIRECTORY
DESIGN Architects Interior Designers Lighting Designers Landscape Designers Pool Designer
AND THE KITCHEN SINK Finance & Insurance Professionals Real Estate Lawyers Homeowner Representatives Property Management Land Surveyors Land Planning & Environmental Design Moving & Storage Stagers
NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970
DIRECTORY—BUY
DEBRA SCOTT
TRACI ROBINSON
Licensed Real Estate Salesperson The Corcoran Group 631.237.1040
Associate Broker, The Corcoran Group Multi-Million Dollar Club 631.525.6319
Debra’s interest in real estate was established early on working with luxury brokerage firms in the New York City, Washington, DC and the East End of Long Island. She later capitalized on her knowledge and skills as a savvy communicator and strategic thinker in a hugely successful career in journalism, public relations and marketing. Over the years, Debra has contributed to countless newspapers and magazines from The Times of London to Elle Décor. She honed her market expertise as the real estate columnist for the East Hampton Star, and has written extensively about real estate and interior design among many other topics.
Traci Robinson has blended over 20 years as an independent contractor, first in the feature, documentary film and television arena, then, for more than a decade, and as a top producing real estate broker here in the Hamptons, where she has family roots. Her experience working with people in the diverse aspects of the arts and business has always made her an ideal and trusted partner for the needs and scope that real estate demands. A steady stream of referrals from the city and beyond are proof enough. Traci is also warmly regarded in the community as a supporter of the arts and a devoted mother.
DEBRA SCOTT
DEBRA SCOTT
Firm Name Here and/or Contact Info
Firm Name Here and/or Contact Info
Debra’s interest in real estate was established early on working with luxury brokerage firms in the New York City, Washington, DC and the East End of Long Island. She later capitalized on her knowledge and skills as a savvy communicator and strategic thinker in a hugely successful career in journalism, public relations and marketing. Over the years, Debra has contributed to countless newspapers and magazines from The Times of London to Elle Décor. She honed her market expertise as the real estate columnist for the East Hampton Star, and has written extensively about real estate and interior design among many other topics.
10 SHELTER Spring/Summer 2016 ShelterTheHamptons.com
Debra’s interest in real estate was established early on working with luxury brokerage firms in the New York City, Washington, DC and the East End of Long Island. She later capitalized on her knowledge and skills as a savvy communicator and strategic thinker in a hugely successful career in journalism, public relations and marketing. Over the years, Debra has contributed to countless newspapers and magazines from The Times of London to Elle Décor. She honed her market expertise as the real estate columnist for the East Hampton Star, and has written extensively about real estate and interior design among many other topics.
THE HAMPTONS | BUILD BUY DESIGN
2017-2018 EDITORIAL CALENDAR
FALL 2017 - Distributed through Thanksgiving OUTDOOR LIVING: From Pools and Pergolas to Patios and Privet Ad Close/Materials Due: 30 days prior to print
WINTER 2017 - Distributed through early 2018 ROUGHING IT: From Roofing and Mechanicals to Windows and Doors Ad Close/Materials Due: 30 days prior to print
SPRING, 2018 - Distributed through Memorial Day FINISHING TOUCHES: From Millwork and Appliances to Plumbing and Electric Ad Close/Materials Due: 30 days prior to print
NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970
THE HAMPTONS | BUILD BUY DESIGN
FEATURE SAMPLE
GUILD HALL
FLAWLESSLY CHIC
Style Mavens
Iconic potter turned home décor maestro Jonathan Adler shares a home on Shelter Island with his partner, humorous fashion commentator Simon Doonan. First, Adler designed a few innocent throw pillows, then the sofas on which to plunk those
Designers Speak to the Hamptons Aesthetic
pillows, then the side tables with which to flank those sofas, then the lamps to light it all up... you get the picture.
This summer Pamela Fiori, former editor of Town and Country, will be hosting “Behind the Design,” a trio of talks with interior designers with close Hamptons’ ties: Jonathan Adler, Richard Mishaan, and Charlotte Moss. Despite their widely differing styles, the trio was chosen for “aesthetics that suit the landscape.” SHELTER spoke to the players about their views of the Hamptons aesthetic.
MAGICAL LIGHT These days Pamela Fiori writes for such outlets as Manhattan magazine and 1stdibs and does “a fair amount of public speaking.” Her Hamptons house, a twolevel contemporary with floor-to-ceiling glass, is in Northwest Woods, but “feels as much like southern California as the East End.”
WHAT MAKES A GREAT HAMPTONS INTERIOR? Whatever enables the natural light to do its magic. HAMPTONS MUST HAVES? A swimming pool and deck with ample room for outdoor entertaining. MUST NOT? Architecture that looks wildly out of place, for example a faux chateau. In fact, the faux chateau doesn’t belong anywhere.
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ARTFULLY MODERN Over his 20-plus-year career, Colombianborn interior designer Richard Mishaan has built a reputation for being the ultimate mix master. A favorite among collectors, he arranges disparate elements, say, a 17th-century console and a striking contemporary sculpture, into harmonious juxtapositions. It’s a skill that’s on inspiring display in his second monograph, Artfully Modern, from Monacelli Press.
Photos this page: Pieter Estersohn
EASY LIVING
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NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970
Reclining on a painted rattan chair in her “refuge,” the screened-in porch—the most-used room in her house—Charlotte Moss props up her legs on a white canvas ottoman and pets her Cavalier King Charles spaniel, Oscar, curled nearby. While nibbling on figs, she holds forth on both Charlotte Moss the woman and Charlotte Moss the brand—having magically found a way to relax into the moment. It is only slightly surprising that, when asked to describe her house in one word, she says in her lilting Southern cadence, “Easy.” {S} ShelterTheHamptons.com SHELTER Spring/Summer 2016 9
THE HAMPTONS | BUILD BUY DESIGN
ADVERTISING RATES BRANDED SUITE •
Personalized Front Cover
•
One Full-Page Ad
•
Outside Back Cover Ad
•
Your Choice of 8 Editorial Pages or more
EDITORIAL/ADVERTISING PAGES 8 Pages $12,000 12 Pages $15,000 16 Pages $17,000
AD RATES Full-Page Two-Page Spread
$2,000. $3,800.
DIRECTORY LISTINGS Full-Page Half-Page Quarter-Page
PREMIUM POSITIONS Back Cover Inside Front Cover Left Inside Front Cover Right Inside Back Cover Left Inside Back Cover Right
NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970
$1,500. $ 850. $ 350.
$3,500. $3,000. $3,000. $2,500. $2,500.
THE HAMPTONS | BUILD BUY DESIGN
AD SPECIFICATIONS ADS Spread Trim 19”w x 8”h; bleed 19.25”w x 8.25”h; safety 0.25” all around, 0.625” on each side of the gutter
Full-Page Trim 9.5”w x 8”h; bleed 9.75"w x 8.25”h; safety 0.25” top and bottom, 0.625” left and right. The preferred format for print-ready ads: Adobe PDF/X-1a, images in CMYK and 300dpi, all fonts embedded. Separate images and text for ads to be laid out by SHELTER also accepted (please contact us for the layout fees).
DIRECTORY LISTINGS Full-Page One photo up to 4”w x 5.5”h (300dpi) and text up to 200 words
Half-Page (Horizontal and Vertical) One photo up to 4”w x 2.7”h (300dpi) and text up to 100 words
Quarter-Page Name, firm name and/or contact info, max 100 words of body text, photo (1”w x 1.25”h 300dpi) or logo (EPS or AI)
NICOLA CLAYTON nicola@luxurymediasales.com 917.318.1970