Visual Merchandiser offer a boutique style service where every one of our clients is treated with the utmost attention and respect. Our professional skillful team have a wealth of experience, giving us the ability to understand your bespoke requirements first time, without hesitation. We offer many services, all of which can support your visual goals and aspirations. We know what it means to stand back and smile!
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INTRODUCING
Lego by FITCH London
INNOVATION AND INSPIRATION IN RETAIL DESIGN, VISUAL MERCHANDISING AND BRANDING UNDER ONE ROOF…AT LAST! To be part of the exciting new leading event for the £5billion retail design and VM industry, crafted for you by the show’s Steering Group of leading industry figures call us TODAY. We have managed to take more space at London’s Olympia due to exceptional take up of space but this too is now becoming scarce so do not delay!
Contact Annie Swift, Nick Field or Rachel Scott on 020 8874 2728 or email info@retaildesignexpo.com to enquire about stand space or sponsorship opportunities for key attractions such as the VM and Windows Masterclass, The Student Retail Design Awards, The Student VM Awards, the Balcony Restaurant, The Designers Tea, Juice and Coffee Bar, and more besides!
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Features Regulars Heritage meets modernity
No. 8 Savile Row epitomises the modern spirit of Hardy Amies as a brand with its roots firmly in contemporary London. Photography: Ed Reeve
37 Restaurant design
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LDF 2014: Lost by design
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Leader
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Diary
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19-20 W indow shopping Inspiring window displays from around the globe.
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Top of the POPS Karl McKeever Is success found by turning convention on its head, asks Karl this month.
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Timberland: Joseph Cheaney: Hardy Amies
Opinion
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Focus on: Mannequins
Q&A
Angie Denness, head of visual at Fenwick, takes time out to talk props, Christmas and what’s to come in 2015.
Simon Mitchell and Torquil McIntosh, co-founders of Sybarite Architects, discuss the significant role of staircase design in retail.
47-54 Products Products and services for the retail industry.
www.retail-focus.co.uk
The Visual Merchandising and Display Show is 25 years young next April. We’ll be marking the event with the usual pizazz and a renewed vigour. Come and join the party.
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October ‘14 And so another London Design Festival comes to a close. The event, which is now in its twelfth year, brings together more than 300 talks, workshops, exhibitions and installations across the capital during the month of September and this year’s edition did not disappoint. From Edward Barber and Jay Osgerby’s Double Space installation for BMW at the V&A, and the RIBA Regent Street Windows Project to Super Brands London and 100% Design, the nine-day event was packed with new ideas, materials, products and installations. In this issue, Nicole Wilson and the team at design consultancy 20.20 reflect on their experience (pages 10-11). As part of this year’s festival many design showrooms took the opportunity to present new collections, including proportion>london, which showcased its new mannequin ranges. This month, in our regular Focus On section, we check out proportion>london’s Theory range along with various other new, beautiful and stylish mannequin designs to launch in the UK this season (pages 58-59). Elsewhere in this issue, we discuss the future of contactless payment, which continues to look bright with the recent announcement of Apple’s new mobile payment system, Apple Pay. and Barclaycard’s new bPay wristband (pages 44-45). As London’s retail scene continues to evolve, we also explore three new store concepts to launch in the capital in recent months, including Timberland’s refreshed Regent Street flagship and Hardy Amies’ new location on Savile Row. You can also keep up to date with new store concepts launching in the UK and further afield on our website. Happy browsing!
Gemma Balmford Editor
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diary
Women Fashion Power Design Museum, London 29 October 2014 - 26 April 2015 Designed by renowned architect, Zaha Hadid, the Women Fashion Power exhibition at the Design Museum brings together interviews, an immersive multimedia journey and unique historic pieces of clothing to form a wide-ranging presentation of modern fashion. The exhibition examines the last 150 years of women’s fashion, looking at how the flappers, screen goddesses, hippies, punks and power dressers of the past have influenced the trends of today. Women featuring in the exhibition include Shami Chakrabarti, Thea Green MBE and Dame Vivienne Westwood.
DesignMuseum www.designmuseum.org
MAPIC Palais des Festivals, Cannes, France 19-21 November 2014
Germany: Memories of a Nation British Museum, London 16 October 2014 25 January 2015
This year MAPIC celebrates its 20th anniversary. Taking place in Cannes, the event is a key meeting point for retailers looking for partners, and property developers and owners looking for retailers to enhance their sites. The three-day event incorporates meetings, conferences and an exhibition.
This exhibition will examine elements of German history from the past 600 years in the context of the fall of the Berlin Wall 25 years ago. Explore art by Dürer, Holbein and Richter, and marvel at technological achievements through the ages which gave the world Gutenberg’s printing press and the Bauhaus movement.
MAPICWorld www.mapic.com
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britishmuseum www.britishmuseum.org
Retail Design Collective New York City 3-5 December 2014 Taking place at the Metropolitan Pavilion as well as showrooms throughout New York, the A.R.E. Retail Design Collective brings together three days of product presentations, conference sessions and networking events. Visitors can also take part in the new WindowsWear Fashion Window Walking Tour.
A_RE www.retailenvironments.org
URBAN VINTAGE RETAIL DISPLAY
NEW CATALOGUE OUT NOW The new Urban Vintage catalogue from Andy Thornton is out now. 56 pages of industrial-style retail display and visual merchandising products, contract furniture, decorative lighting and tin tiles. Send for your copy. Call: 01422 376000 Email: marketing@andythornton.com Online: andythornton.com
AT-A1RetailFocus-UV-Cat.indd 1
01/10/2014 09:29
LDF 2014 Nicole Wilson and the team at 20.20 lose themselves in the twelfth annual London Design Festival. Now in its twelfth year, the London Design Festival celebrates the breadth and quality of design in the capital, across disciplines, mediums and postcodes. This year’s posters invited us to lose ourselves in design, while a comprehensive toolkit of guides and maps gave industry tourists and professionals alike the opportunity to navigate the festival or wander freely to discover workshops, forums, screenings, open houses, exhibitions and trade events around practically every corner of the city. More than 300 events and installations peppered the streets, divided by areas of interest into six official Design Districts. For those seeking a more intense creative hit, the V&A museum provided a hub for exhibit and debate, integrating large and small-scale installations, and commissioned projects into its permanent collections and 19th Century grandeur. We were greeted by a gaggle of red t-shirts upon entrance to the V&A, and after picking up our weighty 2014 guidebook, we happily wandered towards what was the unofficial centrepiece of the festival: Double Space for BMW – Precision & Poetry in Motion. On display until the 24 October, designers Edward Barber and Jay Osgerby have created a kinetic sculpture that fills the vast ceiling of the museum’s Rafael Gallery. A pair of graceful metallic wings move in rhythmic revolutions, meeting to form an almost invisible roof to the space before lolling in opposite directions, reflecting both art and spectators below. It is a unique gallery experience, standing under a seemingly weightless mobile installation and, despite the reassuring mechanical click as each wing rotates, the whole effect is organic and endlessly involving. Giving visitors fleeting glimpses of the gallery around them, Precision & Poetry in Motion introduced a recurring theme to the V&A’s London Design Festival pieces: one of new perspectives. Zaha Hadid’s futuristic Crest perches over the pool in the John Madejski courtyard garden. Both incongruous and in harmony with its surroundings, this steel sculpture encloses the movement of water and reflects the traditional brickwork to provide a distinct view from every angle. The scale of these installations is impressive. What happens then, when we come face-to-face with the smaller design displays within the museum? Without the scale or narrative of Precision & Poetry in Motion, it is dangerously easy to miss the point. While it’s nice to see commissioned design being put forward as a gallery showpiece to be appreciated for its aesthetic, it’s difficult to reconcile the idea of meaningful design without an authentic purpose. The Wish List is a concept with a coherent narrative but little emotional punch. A collaboration between Sir Terence Conran, Benchmark furniture and the American Hardwood Export Council, 10 respected names in design and architecture were given the same brief; partner with a talented aspiring designer to respond to the question, ‘What have you always wanted in your home, but never been able to find?’ An exercise in comparison, the results varied from pencil sharpeners to kitchen stools, writing desks to a room with a view. Presented with accompanying videos to showcase the design process, The Wish List installations reminded us of the nuances of craft and intention. What they don’t do is allow an inclusive scope for imagination; given the sponsor of the project, each design was limited to using one beautiful but arguably restrictive material - American hardwood. Before we left the London Design Festival’s central hub, we wanted to experience one of an exhaustive number of discussions and screenings taking place during its nine-day tenure. ‘1,000 Londoners’ is the largest documentary series ever produced about a single city; a portrait of a modern capital captured in 1,000
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by Design shorts, produced by Chocolate Films and independent filmmakers (they’re still accepting contributions on their website). Focused on designers from various disciplines, this screening featured a real cross section of the design community, capturing professionals from the cutting edge to hobbyists and students, retirees and aspiring designers. This inclusive creative project was a fitting conclusion to our London Design Festival experience at the V&A. Our hours were spent bumping into new concepts, beautiful ideas and old masters at one of our favourite museums. While we only explored a fraction of what the festival had to offer, we came away with a refreshed appreciation for the creative process that lies behind almost everything we interact with day-to-day, as well as a welcome reminder that our city is constantly evolving its creative scene to earn an identity as the design capital of the world.
www.20.20.co.uk www.londondesignfestival.com 11
Introducing Perspex速 Naturals Bringing Beauty to the Surface
- Inspired by the simple beauty of nature - Textured surface with the aesthetic appeal of stone - 6 standard colours - Hard wearing & ideal for the retail environment For more information visit www.perspex.co.uk
Perspex速 is a registered trademark of Lucite International, a member of the Mitsubishi Rayon Group.
news
Dalziel & Pow steers new retail experience for Rockar Hyundai Dalziel & Pow has designed a dynamic, digitally enhanced ‘auto boutique’ for new automotive retailer Rockar Hyundai. The new space, which is set to open in October at Bluewater shopping centre in Kent, integrates in-store, online and mobile platforms, enabling visitors to research, book a test drive, choose a payment option, purchase and organise a service of their car all at the touch of a button. Alongside Hyundai display cars, the 187 sq m store is equipped with 26 digital screens that wrap around the entire space and display bespoke content. ‘Working across digital, graphics and interior design we’ve ensured that both Rockar and Hyundai’s brand
identities shine in the space and speak with a single, coherent voice,’ says a spokesperson for Dalziel & Pow. Tony Whitehorn, president and CEO of Hyundai Motor UK, adds: ‘Hyundai UK is developing a more integrated approach towards the way we retail cars, reflecting the changing ways in which people shop and the use of technology in the retail
environment. Rockar Hyundai is an integral part of this, and to our continuous commitment to delivering an outstanding customer experience across our entire business.’ Completing the immersive experience, Rockar Hyundai will be using key areas in Bluewater’s malls to help bring the brand to life and drive footfall to the store.
Jessops to open stores in Sainsbury’s Camera retailer Jessops has signed a deal to open stores in Sainsbury’s supermarkets. The first Jessops Photography Store opened in the Sainsbury’s Superstore in Newport, South Wales, at the beginning of October and will be followed by further sites at Waterlooville in mid-December and Maidenhead in January 2015. The Jessops shop-in-shops will offer a photo-print service with instant print kiosks, large format printing and a photo lab offering 25 minute express prints, as well as a facility for the taking of approved passport photos. They will also house a carefully tailored accessory range plus a comprehensive range of cameras and camcorders. ‘This is a very exciting landmark deal for Jessops,’ says Jessops chairman, Peter Jones. ‘It is a natural next step for our multichannel strategy, which is all about giving consumers the choice on how to buy. Our partnership with Sainsbury’s gives us the opportunity to extend our collect at store coverage, as well as bringing some unique new services to Sainsbury’s shoppers - like our plans for a ‘Junior Photography Club’ for under 18s, which will be run by our own expert staff .’
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news
Nickelodeon to open London flagship store
In brief... The Toy Store is to enter the UK market with a 2,508 sq m store on London’s Oxford Street, as part of the West One Shopping Centre, owned by Orchard Street. The brand, which is part of RM Retail, has been trading for more than 10 years across the Middle East with 11 standalone stores in the UAE, Oman, Qatar and Bahrain. The group has appointed MMX Retail to guide The Toy Store’s UK store roll out. Ramheath Properties, advised by Indigo Planning, has been given the go ahead for a 8,361 sq m extension to Colney Fields Shopping Park in St Albans, set to make it one of the largest shopping parks serving north London and the northern Home Counties. Work on site is expected to begin in late 2015 with the stores opening in early 2016.
Nickelodeon Viacom Consumer Products has announced a new partnership with Entertainment Retail Enterprises to create Nickelodeon stores in a number of international destinations, beginning with a flagship specialty retail store in London. Expected to open in the second quarter of 2015, the multilevel London store will be located at No.1 Leicester Square and will include state-of-the-art multimedia and interactive elements to create a showcase for a broad range of products based on Nickelodeon’s properties. To date, Entertainment Retail Enterprises and Nickelodeon have launched two Nickelodeon stores in Panama and one Riyadh in 2014, with another store opening in Jeddah by the end of 2014. Nickelodeon and Entertainment Retail Enterprises have now extended their relationship to launch additional
stores across five continents. Entertainment Retail Enterprises is responsible for creating the flagship store designs and mall retail environments. The stores will be located in markets where there is a high brand awareness and on-air presence for Nickelodeon, and will feature Nickelodeon branding, with a new brighter base design to promote awareness while optimising the brand identity in global markets. Tina Calvo CEO of Entertainment Retail Enterprises, comments: ‘We are proud to be Nickelodeon International’s stand-alone retail partner. Stores in Panama and Riyadh have proven successful and highlighted the global appeal of the Nickelodeon properties. The London flagship store will elevate our efforts. We’re looking forward to building on our success to date with flagship stores, mall stores and other retail solutions in key global markets.’
John Lewis has appointed Sienne Veit to the newly created role of director, online product. Veit will be responsible for leading the development of the retailer’s online customer experience across all channels, reporting to online director, Mark Lewis. Design consultancy, Green Room Retail has opened a studio in Amsterdam, The Netherlands. The studio has been set up by partner, Fraser Warren and creative director, Paul Silcox who both joined from Design Bridge Amsterdam.
Pope Wainwright creates launch site for Blackberry Passport device Pope Wainwright has designed the launch space for the Blackberry Passport device at Selfridges. Large black cubes with perforated detail and graphic tabs inspired by technology, security and the BlackBerry core identity are situated along the technology walkway at Selfridges London to create a pull through to the BlackBerry shop-in-shop. Ahead of the launch, small boxes covered the devices in the walkway with a slight opacity to allow the live screens to shine through in order to build consumer hype. The design for the BlackBerry Passport launch has been rolled out to Selfridges’ regional stores at Manchester Exchange, Manchester Trafford Centre and the Bullring in Birmingham. The BlackBerry Passport device was launched worldwide on 24 September 2014.
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news
UXUS creates new womenswear retail platform for Jaeger
In brief... Karl Lagerfeld has opened its first dedicated men’s store in Paris, France. It is the brand’s third store in the city and is part of an international rollout of Karl Lagerfeld shops, joining recent openings in Amsterdam, Munich, Istanbul, Antwerp and London.
UXUS has developed a new retail design concept for luxury fashion brand Jaeger at its store on London’s Kings Road. The aim was to create a space that communicates 130 years of British heritage and a strong ‘Made in Britain’ character in terms of furniture, materials and construction. Inspired by the extensive Jaeger archive, the store experience invites customers to discover a series of inspirational moments of elegance. ‘We wanted to design a contemporary and alluring store that would express the Jaeger brand values and appeal to their target customer groups,’ says UXUS CEO, George Gottl. ‘Our insight came directly from the core customer: she would always have a beautifully laid dining room table, in fact everything she owns is beautifully arranged. We translated this into a shopping experience that encourages
discovery while showcasing the premium quality of each product.’ Curated displays position products as the hero, while immaculate attention to detail ensures a tactile, responsive environment, where natural materials invite the customer to linger in comfort. The materials palette includes oak flooring, woven and deep pile carpet to delineate specific areas in the store, black walnut wall panels and table tops along with woven textiles for the wall finishes, curtains and upholstery. Celebrating the mid-century modern aesthetic of Jaegers heritage, the new womenswear retail platform communicates a strong, feminine and essentially British confidence. The pilot store opened in Chelsea, London in September 2014.
Selfridges Birmingham unveils new £4 million menswear department Selfridges Birmingham has unveiled a new menswear department as part of the store’s £20 million redevelopment. Following an investment of nearly £4 million, the exclusive menswear destination now covers the whole level two and houses a mix of high-fashion designers, streetwear, up-and-coming brands and a dedicated denim studio.
The increased offer comes at a time when the male fashion industry is booming, with sales up by almost five per cent in the last year. Fresh predictions by the British Fashion Council indicate that the menswear market will grow by 27 per cent in the next four years to reach £16.4 billion. The 2,322 sq m space contains
Luxury British label Private White VC is to open a standalone flagship store on Mayfair’s Duke Street this month. Private White VC has commissioned No Chintz to design the new store, which will be the first flagship store for the brand. Commercial property company Land Securities is hosting a six-month trial of a new click-and-collect initiative with Ocado at The Galleria in Hatfield. The scheme, which launched in September, allows shoppers to collect their online food order from the Hertfordshire centre by driving into a demarked car park zone before having their shopping loaded into the car. The initiative marks the first time that Ocado has trialled such a scheme in a shopping centre. Italian jewellery company Nomination is to open its first UK standalone flagship store on South Molton Street. The 46 sq m unit is spread across two levels and has been taken on a 10 year term. Knight Frank acted on behalf of Nomination.
Burberry’s first ever in-store boutique. Labels including DSquared, Paul Smith, Michael Kors and Giuseppe Zanotti have also invested in creating unique shopfits. Previously spread across various levels, one of the key goals of the relaunch was to bring the store’s menswear offering onto one floor for a comprehensive, easy-tonavigate male shopping experience. The ambitious redevelopment, which has also seen the completion of the city’s biggest Beauty Hall and the installation of iconic Selfridges windows, will see every floor receive a complete overhaul by 2017. ‘The newly launched department represents a real commitment from us to providing a truly extraordinary offering for our male customers,’ says Vicki Cain, general manager at Selfridges. ‘It’s an area in retail that has been identified as having huge potential, so we’re capitalising on this by shaking up Menswear to make it bigger and better than ever before.’
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news
Dune takes first step into US market British footwear retailer Dune has taken its Catwalk store design concept to the US with a new store on Broadway, in the heart of New York’s SoHo district. Originally
launched in the UK, the Catwalk concept was developed in collaboration with design agency, Four-by-Two and has a bright ceiling feature, where shoes are held in place by magnets on a
Dalziel & Pow creates new store concept for The White Company
Dalziel & Pow has developed a new store concept for The White Company that delivers a lifestyle-led retail experience modelled on a journey through the home. The new 400 sq m store in Norwich builds on the homeware brand’s heritage to create an aspirational, carefully curated retail experience. Spread across two floors, the space is divided into a series of ‘rooms’ with the architecture and contrasting floor finishes shaping natural thresholds. The tonal palette of natural and whitewashed timbers, limestone, wrought iron and polished plaster in whites and greys provides a soft tactile backdrop to the products while black keylines add definition. Dalziel & Pow has also incorporated technology into the space in the form of illuminated messages, which are applied directly to products, including teapots and pillows. In addition, a life-size projected canvas in brought to life in the clothing department with nature-inspired moving imagery. The lighting in each ‘room’ can also be controlled individually, allowing the store to have an adjustable, mood-responsive light level for each area. ‘Overall the store creates a mood of timeless, accessible luxury, becoming an antidote to fast fashion and a refuge from the bustling street,’ says a spokesperson for Dalziel & Pow.
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spray-painted metal runway. The fun and impactful display showcases Dune’s seasonally changing products. Four-by-Two has worked to reinstate and preserve the period fascia of the building, while introducing a contemporary open glass shopfront that allows customers an uninterrupted view into the store. Inside, punches of colour feature on seating and promotional graphics, while the walls and ceilings are deliberately left dark, keeping the focus on the product illuminated on long, linear shelving. Meanwhile, timber floors add warmth to the space and highlight the catwalk feature above. The space also incorporates movie screen walls to attract and engage shoppers, and add to the dynamic catwalk fashion environment. A second Dune store is expected to open at New York City’s historic World Trade Centre site in the near future.
Personalisation key to building customer loyalty, finds study One of the biggest challenges facing online consumer brands today is customer loyalty, as consumers give their hearts to just three brands, and three-quarters (79 per cent) prefer those that have a physical store, according to a new study by cloud-based marketing solutions provider, Emarsys. The study suggests that personalisation plays a vital role in building customer loyalty and trust for online-only brands, with 42 per cent saying special or personalised treatment would keep them coming back. ‘Our study shows that every consumer has a small group of brands they truly care about, and breaking into that group can be particularly challenging for online-only brands,’ says Steven Ledgerwood, UK managing director of Emarsys. ‘Consumers want a relationship with their favourite brands, and to be valued and understood. The key to achieving this for brands is personalisation. They need to make better use of the data customers share with them to target offers and ideas that are truly relevant.’
www.diagroup.co.uk info@d-i-a.net
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ALUMINIUM EXTRUSIONS and mild steel accessories From concept to finished product.
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THEORY
visual merchandising
Window shopping Inspiring window displays from around the globe
Theo Fennell
Coach The autumn 2014 windows at Coach feature an instantly recognisable New York icon - the fire escape - to showcase Stuart Vevers’ first collection for the brand. ‘The zigzag iron work immediately evokes the graphic romance of Coach’s birthplace – New York,’ says Samar Younes, visual director at Coach.
The Pick Your Own Diamonds campaign at jeweller, Theo Fennell is designed to highlight the brand’s design your own engagement ring service. The playful installation was created in collaboration with Chameleon Visual and has been rolled out across all Theo Fennell boutiques. Photography: Melvyn Vincent
Printemps Luxury fashion brand Kenzo has taken over the windows at Printemps this autumn as part of a collaboration with the Paris department store. The displays feature pieces from an exclusive, limited edition collection. The store atrium has also been transformed into a playful and experimental pop-up shop.
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visual merchandising
David Jones Australian department store, David Jones announced its 29th annual flower show at the beginning of September to herald the start of spring. Titled ‘Attraction’, the 2014 show is a celebration of nature’s laws of attraction, the powerful sensory engagement of flowers and their very distinct scents. For the first time, David Jones fragrance houses featured in the flower show with luxury brands Dior, Burberry, Prada, Estee Lauder, Chanel, Marc Jacobs and Shay & Blue having each created their own stunning window features.
Fred Perry Fred Perry created this display to promote its sixth design collaboration with professional cyclist, Sir Bradley Wiggins. The simple yet elegant display draws heavily on 60s style colours and patterns and was produced by PLANarama.
Karen Millen Entitled ‘Grace’, this installation at Karen Millen was created in collaboration with architect Emma-Kate Matthews and StudioXAG as part of the RIBA Regent Street Windows Project. StudioXAG produced more than 150 silhouettes, CNC routered from 18mm birch ply to hang in eight windows, suspended at varying heights to create a sense of dynamic movement.
Le Bon Marché After welcoming Brazil in 2013, high-end Paris department store, Le Bon Marché is spotlighting Japan this autumn. Until mid-October, the store’s windows, exhibition spaces and fashion collections focus on the land of the rising sun. As part of the event, the space underneath the large glass roof on the second floor has been converted into a Tokyo Villa, featuring collections by SACAI designer, Chitose Abe. The windows also showcase the collections.
See more window installations from London and Paris on the blog:
www.retail-focus.co.uk/blog 20
Dover Street Market Fashion designer, Phoebe English and set designer, Philip Cooper created this display to celebrate Dover Street Market’s tenth anniversary. Metaphorically flooding the window with a serene inky sea upon which sits an immense black ship, the monumental vessel fills the space and windows with a complex structure of rigging, appearing as if in suspended motion. The symbol of the ship is said to be representative of travelling forward toward the future.
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Concept 2 mannequin range by Universal Display incorporating technology from Iconeme. Download the Iconeme App to experience the future of retail
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POP
p o t POPS e h t f o
Company: arken P-O-P International
Client: I Heart Make Up
Display Title: Brand launch
Sector: Beauty
Locations: Superdrug stores, nationwide
The brief: New cosmetics brand ‘I Heart Make Up’ tasked arken P-O-P International with creating a high impact point-of-purchase display to support its exclusive in-store launch at high street beauty retailer Superdrug.
The result: Officially launched in store in August, I Heart Make Up’s in-fixture retail unit is designed to engage and inspire trend conscious female shoppers. Described as ‘edgy, sassy and fun’, the display features a vivid colour palette, including the use of vibrant pink acrylic and neon-effect lettering, to deliver a strong visual package and clear standout in what is a highly competitive in-store arena, dominated by established and well-known brands. The centre column focal point houses the brand’s ‘To Die For’ palette ranges, while around the side columns, attention has been placed on creating maximum space efficiency. The unit features LED lights along the top of the display, together with lighting in the carcass, to highlight the product packaging. A total of 100 units are being rolled out to Superdrug stores across the UK.
www.arken-pop.com
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WE ARE IPOS. WE SPECIALISE IN RETAIL. We design, produce and install all aspects of POS/POP. From in-store graphics, window vinyls and bespoke 3D retail displays to full multi-location campaign roll outs. For more info visit our website ipos-design.co.uk
IPOS, Unit 2d, Heapriding Mill, Ford Street, Stockport SK3 0BT iposdesign
info@ipos-design.co.uk | 0161 477 8501 | ipos-design.co.uk
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The Retail Shopfitting & Display Summit will provide you with a platform to enhance your company and share the long-term vision of the retail shopfitting business by setting tomorrow’s standards today, and to prepare for future developments, innovations and technology. Network with fellow experts within this industry, listen to case studies, meet and discuss ideas with retail shopfitting service providers, hear personal experiences and find solutions to issues facing this ever changing industry.
For further information or to book your place contact: Delegate: Paige Aitken Supplier: Courtney Brown 01992 374100 rds@forumevents.co.uk www.forumevents.co.uk @Retail_Summit
Media Partner
9th - 10th February 2015 Radisson Blu Hotel London Stansted
Q&A column
Karl McKeever I have noticed lately that the word ‘disruption’ is fast becoming the buzz word in business. Revenue disruption is the business strategy must have, and a huge byproduct of the recession has been the disruption and rebuilding of the status quo in many aspects of the business world. Retail is no different, with its marketing practices now frequently going against conventional wisdom and simply doing things differently. Anti-logic is the new logic that’s often used to achieve great results in store. For marketing and advertising in general though, disruption is nothing new. Brands have always tried to achieve cut through with whacky ways of looking at things. Guerilla advertising has exposed us to brands in the most unexpected ways, mostly using the canvas of our immediate environments. Flash mobs became commonplace for all manner of causes, and we live in a world of now daily viral web campaigns. Many agencies love to promote this way of thinking because it gets clients excited, not to mention their own teams. Put simply, what’s new is always such an exciting message, when compared to more of the same. In retail, this can just mean doing the unexpected, designing stores that are essentially non-designed for instance. An example of this type of store can be found in the Urban Outfitters chain, which has been doing ‘disruption’ for years by essentially ripping out a store environment and selling instead from a post apocalyptic shell. Make no mistake though, this will be a perfectly considered store environment / post apocalyptic shell! Other forms of disruption can involve unconventional or mixed up merchandising and display methods. The fashion industry loves this approach, where one season it’s advocating sneakers with suits and the next it’s sneakers as part of serious sportswear. Brand managers are under pressure to keep up to date like never before. It can be a risky business though, and if a disruptive approach is too extreme, consumers may react negatively. Previously, when Gap moved away from a highly structured and logical style of product presentation to one that was loose, creative
and more unconventional, consumers rejected the ‘look’ and considered the brand to have lost its way. Brand rules, however set, do form the basis for what consumers will ultimately buy into. Essentially, these tactics are about reinvention or trying to do things differently. Brands that regularly seek to remix their offer and create newness and difference, and attempt to reinstate their relevance and appeal, will remain ‘hot’. Disruption allows them to create talking points, to test ideas and the consumers’ appetite for change. Some brands just see this as part of the normal run of things, with reinvention being business as usual. Aesop is one, with its stores all having a different store design, but with an aesthetic that’s essentially the same. However, disruption on whatever scale, should not be ignored. An unexpected pop-up store that ‘rewrites the brand rules’ may be useful for grabbing headlines and engaging new consumers. On a less bold but no less effective scale, simple policy changes such as placing fashion magazines in clothing sections of grocery stores can drive incremental sales and give a cool edge to increase the perception of fashion edge and atmosphere in store. It’s amazing to understand how the big grocers would struggle to implement such ‘radical’ thinking in reality, even though the added credibility and commercial value could be enormous. Doing expected things in unexpected ways may not be popular with everyone. For example, it would be hugely impactful to show all the vehicles in an auto showroom in the same on-trend colour, but not everyone would approve or be inspired to buy if they couldn’t see a colour choice. It’s surprising though how many people will respond positively with new engagement in a brand, and how this increases sales performance. This is especially the case if combined with improvements in other forms of product presentation and customer service delivery. I want to give one note of caution here though, before everyone sets off to disrupt their stores. Famous disrupters, like the film director Oliver Stone, break all of the rules to great effect, but crucially they know the rules in the first place. To that end, I would say that the creative freedom that comes with disrupting store layouts and merchandising demands even greater knowledge and control of the brand, so that the rules can be broken and not the brand itself. I think it was British comedian, Les Dawson who said: ‘You have to be great at playing the piano to play it so badly’. It’s why brands need skilled musicians as well as great conductors to hit all the right notes.
Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
Email Karl at karl@retailfocus.co www.visualthinking.co.uk
Is success found by turning convention on its head?
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Timberland Regent Street, London Design: Dalziel & Pow Opening date: August 2014 Store size: 500 sq m
Outdoor lifestyle brand Timberland is seeing in the new season with a fresh store design. Sustainability, authenticity and heritage are key principles in the design of the 500 sq m Regent Street flagship store, which reopened towards the end of August following the transformation. ‘Timberland wanted to reimagine its global flagship, taking a more fashion-led, visually merchandised approach as opposed to a traditional outdoor lifestyle store,’ says a spokesperson for Dalziel & Pow, who worked with Timberland to develop the new store concept. ‘The brief was to express the brand’s New England heritage and create opportunities for customers to experience Timberland through in-store customisation and live events.’ Set across two floors, the space is designed to showcase Timberland’s ‘retuned, stylish’ identity. The ground floor has an authentic, industrial feel and is home to the men’s collection,
as well as a brand experience room, where shoppers can customise their purchases on-site. In contrast, the lower ground floor has a lighter, softer industrial look as customers move from menswear to womenswear and kidswear. ‘The colour palette is warm, with an emphasis of using the brand colour in a subtle way without overusing it,’ explains the spokesperson for Dalziel & Pow. Many of the store’s fixtures are sourced from a supplier in New Hampshire, where the brand originates, to create a truly authentic environment. ‘The tables are a particular favourite as they mix the old with the new,’ says the spokesperson. The store incorporates a combination of wall stencilling, printed canvas graphics and neon signage to help customers navigate the space, while a footwear feature wall also adds visual impact to the interior. ‘The wall was originally going to be used for expressing heritage and campaign imagery,’ says Dalziel & Pow. ‘As the design progressed, we realised that what was needed was
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a big statement. Timberland began with the famous yellow boot, and we feel that the shoe last illustrates the origin of Timberland and as the original boot maker. These have always been used in previous store designs as props in small numbers, and through brainstorming we came up with the idea that a whole wall featuring lasts would be impactful. Initial ideas were to spray these out in orange, but we ended up keeping them untouched as this felt more appropriate to the scheme.’ Once a month, Timberland will select an artist in residence to add their flair to the brand’s designs and will include up-andcoming illustrators and graffiti artists. ‘It’s been a great couple of years for Timberland,’ says Timo Schmidt-Eisenhart, president of Timberland EMEA. ‘We have celebrated our 40th anniversary and with that milestone came the transition from outdoor performance to outdoor lifestyle brand. The new-look Regent Street store celebrates this change and allows our customers to enjoy Timberland in a unique environment, designed to convey the complete brand experience.’
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Joseph Jermyn Cheaney Street, London Design: Checkland Kindleysides Opening date: August 2014 Store size: 68 sq m
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British shoe brand Joseph Cheaney has opened a new London store that sits alongside some of the city’s finest men’s tailors, shirt makers and suppliers of leathergoods on Jermyn Street. Designed by Checkland Kindleysides, the retail concept is a contemporary take on the brand’s Northamptonshire factory, which emphasises the heritage and craft of English handmade shoes. The 68 sq m interior is divided into two distinct zones, with the front section capturing the idea of ‘Made in England’ and the second area designed to feel like a boardroom, where canvas panel portraits of the founders are displayed against sharp blue/ black painted walls. In the centre of the space, a long feature table illustrates the craft of the shoemaker and features a scale model of the Cheaney factory, as well as a layered display of how the brand fabricates its shoes. The materials and colour palette were selected to put emphasis on the shoes themselves, with white metal and Corian pegboard,
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reeded glass and a small use of walnut deliberately restrained to give a refined factory feel, explains Jeff Kindleysides of Checkland Kindleysides. In contrast, the rear of the store uses dark finishes, carpets, shelving and drawers to reflect the directors boardroom of the factory. The back wall provides additional, carefully curated displays of shoes and tools, telling the story of how the shoes have been crafted. Here, leather sample finishes and details are presented like library books, each hand finished in the Cheaney factory. In the background, a staircase lined with antique wooden shoe lasts leads to the stockroom in the basement. ‘The design for the new store combines contemporary and traditional materials, produced and finished by craftsmen in our workshops, a true reflection of Joseph Cheaney which presents them as a progressive brand with traditional values, steeped in heritage,’ says Kindleysides.
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Hardy Amies Savile Row, London
Photography Ed Reeve
Design: Universal Design Studio Opening date: September 2014 Store size: 155 sq m
The new Hardy Amies store at No. 8 Savile Row in London is a statement about the direction the British fashion house is moving in, according to the company’s website. Down the road, at No. 14 is the beautiful building that was Sir Hardy’s workplace and this will apparently remain the spiritual home of the brand, while No. 8 will epitomise the modern spirit of Hardy Amies as a brand with its roots firmly in contemporary London. The new space, which opened in September, is designed to express the diversity and energy of the city that created Hardy Amies, seamlessly combining heritage with modernity. ‘I wanted to avoid all those heritage London clichés,’ says Hardy Amies CEO, Tony Yusuf. ‘The red buses and bearskin hats at Buckingham Palace. But at the same time, I wanted the new store to absolutely exude the mood of the capital. To me, what makes London so interesting is its eclectic mix of old and new. I wanted the new store not to be about what London was, but about what London is.’ The fashion house worked with Universal Design Studio to reimagine the store interior in an innovative and inventive way. ‘Familiar London materials and references have been repurposed to create something that is absolutely redolent of the city, defining the capital without a single cliché in sight,’ says a spokesperson for Universal Design Studio. The walls echo the Georgian proportions of Hardy’s house at No. 14, with the wood panelling there reinterpreted in a
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Portland-stone look. The monolithic display counters are rendered in bush-hammered limestone from Wales, while the tops are in the brick and concrete of the street. The tiles come from the same company responsible for the wallcoverings on London Underground station platforms, and the light fittings, tables, chairs and freestanding items are all made by British designers or industrial producers. The interior itself is split into a number of different zones, including a ready-to-wear space that houses the seasonal range of Hardy Amies tailoring and accessories, and an area that features curated goods by British firms, such as bicycle saddles by Brooks, haberdashery from Merchant & Mills, and beautifully illustrated maps and city guides from Herb Lester. ‘Just as the store is itself constructed from curated materials that are evocative of London, so too are the contents of the store a curation of things that the Hardy Amies man will find interesting, and that will augment his lifestyle,’ says Mehmet Ali, design director at Hardy Amies. ‘Modern men curate their lives. They pick and choose things they like to have, not out of blind head-to-toe brand loyalty, which is a concept I feel is very dated now, but instead based on an informed preference for the things themselves.’ For a modern man about town who likes the British look, Hardy Amies believes the store will become something akin to a contemporary gentleman’s club, with the added benefit that customers can take home a beautifully crafted leather bike saddle, a hand-made candle, or the perfect trench coat for the rainy season.
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restaurant design
Dining out: A taste for change With competition heating up in the UK restaurant market, operators should look to develop immersive environments as well as enticing menus, finds Retail Focus. The UK restaurant landscape is undergoing a period of significant change, said Allegra Foodservice director, Steve Gotham at the Restaurant Leader Summit in Cannes earlier this year. The UK Restaurant Market 2014 report from the market intelligence firm estimates that the growth rate for the sector will double from 1.3 per cent to 2.5 per cent over the next three years, reaching £52 billion by 2017. ‘Customers needs have changed and the way they use food outlets has evolved considerably,’ agrees Peter Backman, managing director of foodservice insights firm Horizons. ‘With intense competition on the high street, operators have really had to sharpen up their game, continue to develop their menus by adding new dishes and make sure they are appealing to a wide audience, who now use places to eat out in a variety of different ways.’ According to Backman, dining rooms are becoming far less formal in their layout, atmosphere, service style and design, with more and more operators embracing new technology such as screen ordering, smartphone payment systems and online booking. For DesignLSM, who has recently worked on Pavilion on High Street Kensington and Burger & Lobster in Harvey Nichols Knightsbridge, importance is now being placed on creating immersive environments. ‘It’s about more than food; experience is everything,’ says designer, Lucy Robinson. ‘This can be seen taking many different forms, from neon-lit windowless rooms to
communal dining experiences. We are also increasingly looking at restaurants that combine with other outlets, offering customers a unique experience, as well as an additional incentive. Pavilion is a great example of this; a fine dining restaurant and bar, with its own on-site bakery, delicatessen and bespoke florist.’ A study published by market research firm Mintel, entitled ‘You Are Where You Eat’, also suggests that UK consumers are showing interest in more mixed service formats, with three in 10 diners interested in ordering food or drink from their table without waiters for example, through smartphone apps or touchscreen tablets. ‘More specific consumer targeting is at the heart of many current developments,’ claims Mintel senior foodservice analyst, Helena Childe. ‘From immersive venue design to standout websites which elongate engagement with diners, many of the current trends in the market revolve around reasserting the experience element of eating out. All of these hope to bring back a certain vibrancy to the eating out market after a long period of heavy discounting during the recession.’ ‘It’s an exciting time for the UK’s foodservice business as we are still seeing fresh new ideas coming through, some of which are destined to be the high street chains and nationally recognised brands of the future,’ finishes Backman. Turn over for a selection of new cafe and restaurant concepts to launch in the UK in recent months.
This page: Pavilion in London, designed by DesignLSM
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restaurant design
AfroditiKrassa Bar By AfroditiKrassa www.afroditi.com
Hospitality design studio AfroditiKrassa created the dedicated bar at Super Brands London in September using its debut collection of tiles, wall panels and lighting. The bar took its design cues from the high-octane excitement of a catwalk fashion show and the contrast of front and backstage, and featured pieces from the new AKollection, which is inspired by the bold and graphical elegance of Art Deco. The entire space was articulated from a central gleaming runway, which acted as the main stage for two fashion shows during the week of the London Design Festival. Design elements included 35 Pentagon lighting pendants, which hung rhythmically from the ceiling, Piano tiles which lined the oversized table/catwalk feature and Pleat mirror wall panels, which adorned the back wall of the bar. Photography: Courtesy of AfroditiKrassa
Alston Bar + Beef By Jestico + Whiles www.jesticowhiles.com
Located in the atmospheric catacombs beneath Glasgow’s Central Station is the new Jestico + Whiles-designed Alston Bar & Beef restaurant. Named after Alston St, the main thoroughfare of Glasgow’s forgotten Grahamston Village which was built over in the late 1800s to create the station, the 80-seat restaurant is designed to integrate the rich historic layers of the city while adding contemporary elements. At the foot of the industrial, blued steel staircase studded with underlit lenses, a zinc framed window and pass reveals glimpses into the kitchen - the heart of the restaurant. Here, three cast glass pendants made of old railway electrical isolators define the division between the kitchen and front of house service. The materials and finishes palette was chosen to bring together the restaurant’s distinctive blend of local cuisine and specialist
National Railway Museum By SHH www.shh.co.uk
The National Railway Museum’s hospitality offer has undergone a radical revamp, with new playful and original designs inspired by the heritage of the railways. The project involved the redesign of the two main restaurants – The Dining Car and The Mallard Cafe. DeliBakery – and the introduction of an external area, called The Container Cafe, which is made up of four industrial transportation containers, together with loose courtyard seating and three further adapted, open-sided containers. The counters in The Dining Car restaurant are modelled on the feel of an old timber-clad ticket office, with a bespoke seating area inspired by vintage railway carriages, as well as a series of framed ‘golden age’ room sets on casters, evoking the spacious feel of the lounges on trains like the Orient Express. Meanwhile, the MallardCafe.DeliBakery has an industrial feel, with steel tubing, stainless steel shelves and metal studs, referencing the engineering design behind Mallard and its sister A4 class locomotives.
gin selection. ‘The design signifies the timeless beauty of craftsmanshipand impeccable detailing,’ says a spokesperson for Jestico + Whiles. ‘A juxtaposition between the old and the new, where history merges with contemporary style, presenting a stirring new spatial experience.’ Photography: Will Pryce
The seven external containers refer to the railway’s great role in industrial transportation. ‘The National Railway Museum project presented many operational challenges because of the sheer diversity and numbers of target audience groups,’ says Neil Hogan, creative director at SHH, who worked on the redesign. ‘The solutions are not only creative in terms of design, but also in terms of the food offer and display, and the way back of house functions in support of those offers.’ Photography: Alastair Lever
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restaurant design
Morrisons Cafe By M Worldwide www.mworldwide.co.uk
Supermarket chain Morrisons has been working with M Worldwide to review the Morrisons Café customer journey and retail design to appeal to a new customer base categorised into four need states (convenient pit stop, recharge, regular catch up, and making life easier), as well as to continue to meet the needs of loyal diners. The external facade has a strong shop front presence in the supermarket, using café cues and visibility to the new patisseriestyle counter to entice shoppers through the door. Inside, differing floor finishes combined with bric-a-brac filled bookcases define various areas, while a more contemporary palette of materials, lighting and colours add texture to the overall look. ‘The way customers use cafés has changed and we have responded to that,’ says Morrisons Café customer planner, Darren Smith. ‘Today’s discerning shoppers want free Wi-Fi, healthy meal options and an environment where they feel comfortable alone or with friends or family. The new concept builds on the formidable
Scarpetta By I-AM www.i-amonline.com
reputation our cafés already enjoy.’ The design is now being used in all new stores and will be fitted into a number of existing stores over time. Photography: Courtesy of M Worldwide
Italian restaurant Scarpetta is a new fast-casual concept on London’s Cannon Street that offers fresh artisan pasta, with a menu emphasising natural ingredients and authentic flavours. Designed in collaboration with I-AM, the restaurant has an industrial yet rustic interior using the raw concrete shell as the base for the design. ‘The design brief for Scarpetta was all about simplicity and honesty, so we worked to keep the exterior clean, simple and well-considered, instead of flashy,’ explains a spokesperson for I-AM. The rich and varied materials palette includes timber flooring, leather seating and exposed copper piping, which add warmth and texture to the contrasting black and white tiles of the servery counter. Other key design elements include the multiple traditional style fans, suspended from the ceiling, which add a sense of movement and energy to the bustling atmosphere of the restaurant. The eye is also drawn to traditional pasta-making tools, embedded on a feature wall as well as to the classic pasta-making machinery located behind the counter. The restaurant opened towards the end of June 2014. Photography: Addie Chinn
The Gorgeous Kitchen By Blacksheep www.blacksheep.uk.com
The Gorgeous Kitchen is a new all-day dining concept launched as part of the regeneration project at Heathrow Terminal 2 in June 2014. The restaurant, which places emphasis on local British produce, is a collaboration between four British chefs and is designed to provide the ultimate sanctuary for busy travellers to detach themselves from the hustle and bustle of the typical airport environment. Working with design consultancy Blacksheep, The Gorgeous Kitchen has developed an interior that evokes feelings of tranquility, peace and calm. The division of space in the restaurant is based on the natural movement of air and water, with copper detailing helping to connect the areas from a central point. In addition, antique Murano glass shades appear to float effortlessly, complementing the calm atmosphere of the restaurant while giving it a certain ethereal quality. Blacksheep was also involved in developing the brand identity, which needed to capture the unique collaboration and chemistry of the four chefs. ‘A bespoke wordmark, crafted out of a variety of
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different typefaces represents just that,’ says a spokesperson for Blacksheep. ‘Purposefully placed across three levels, it represents the stages of a journey whilst the punctuation or beauty mark denotes the pause that the environment creates for the guest as well as giving a subtle hint towards the femininity and beauty of the concept. Always surrounded by space, the overall identity reflects the sanctuary in which the environment envelops the guest.’ Photography: Gareth Gardner
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Field marketing 30/05/2014 15:51
opinion
Stairway to success Simon Mitchell and Torquil McIntosh, co-founders of Sybarite Architects, discuss the significant role of staircase design in retail. Staircases offer a wealth of creativity and opportunity in retail design. As an architecture practice specialising in retail, we strive to straddle the perfect compromise between a staircase being a feature component but yet equally blended and harmonious within the space. This key cooperation is particularly prevalent in retail architecture and spatial design because of the required emotional connection. A staircase must be more alluring than one designed for a residential property. It must offer more than a practical approach; it must be inviting and engaging, willing the shopper to explore every corner of every floor of the space. In retail architecture, staircases should be one of the principal investments. They present the opportunity to create a focal point and dictate the tempo of passage. Often where space is at a premium and there isn’t sufficient room to create something spectacular, the staircase design can offer solutions. With shops and showrooms having to increasingly compete with the lure of online, stores need to be more impressive than ever to drive footfall and keep the in-store experience exciting. The surprising feat of a good staircase is that it should never be blatantly noticeable. It can be engaging and inviting but never cumbersome enough that the mechanics behind it are apparent. The engineering must be refined and hidden so as not to create something burdensome and overtly detailed. The designs of Ken Adam perhaps highlight this at its very best. His film sets created for the Bond films showcase some of the most restrained and elegant staircase designs. Unfortunately, reality often scuppers the ability to create something that floats with the same grace. Building regulations and constraints suppress the ability to design with the same breadth. The need for bannisters, the correct tread, consideration of footfall and human
movement means there is often a compromise that must be made. Eero Saarinen’s designs demonstrate some of the most successful designs that still take these deliberations into consideration. The General Motors Technical Centre and the TWA Flight Centre in JFK airport are both sublime examples. A staircase is pivotal in convincing customers to venture beyond the ground floor. It doesn’t merely transport people from floor to floor; it should invite them and intrigue them enough to want to move up or down it. The Marni flagship on London’s Sloane Street illustrates this beautifully. The store represents a typical problem seen in numerous retail spaces; the first floor is significantly larger than the ground floor and requires a design that engages with shoppers and entices them upstairs. At the design stage, we took into consideration the fluidity of the staircase and sought to create a design that feels at one with the space while still ensuring it stood out. By incorporating this organic and sculptural wave impression there is a unique sense of visual connectivity between the floors, which encourages full exploration. Polished stainless steel steps were cut into the incline of the wave to create definition and a clear contrast against the very glossy white and red colour palette. Every space offers a different set of considerations and complexities. The staircase in the Stefenal store in Hamburg, for example, is situated at the front of the space and, while it should entice shoppers upstairs, it was important that it didn’t overpower the space or block the view into the store. Special consideration was given to the materials to keep the staircase light and almost camouflaged into the space. The end result offered a floating, sweeping staircase far more subtle than the Marni one but with equal impact. There is no one-size-fits-all approach to staircase design. A successful staircase is considered and restrained. It considers all aspects of the space and the sentiment of the brand. With the need for retailers to become more reactive and involved in store design, the focus on the sensational staircase will become more and more apparent.
www.syb.co.uk 43
contactless
Contactless payment: Time to tap in? With the announcement of Apple’s NFC mobile payments service, Apple Pay and the launch of Barclaycard’s bPay wristband, the future of contactless payments continues to look bright, finds Retail Focus. A survey published earlier this year by Vista Retail Support found that 50 per cent of UK retailers have no plans to install contactless payment technology in store, but that could be about to change with the announcement of Apple’s new mobile payments service. Unveiled in September, the NFC-powered Apple Pay system works with the new iPhone 6 and iPhone 6 Plus, as well as the Apple Watch, enabling users to pay for goods in store by touching their device on wireless readers. While contactless payment technology is nothing new (Barclaycard began issuing contactless cards in 2007 and Google entered the mobile payment space in 2011 with Google Wallet), it has been somewhat slow to take off in the UK. In fact, in another recent study by Vista, more than a third of consumers claimed to avoid contactless payment methods because they do not know enough about the technology and are worried about security. So, could Apple Pay be the system to transform the payments industry? ‘The launch of the iPhone 6, Apple Watch and Apple Pay is likely to usher in significant changes,’ says Richard Cottrell, sales and marketing director at Vista Retail Support. ‘From a retailer’s
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contactless
‘The launch of the Apple Watch and AiPhone 6, likely to usher in s pple Pay is ignificant changes.’
Richard Cottrell, Vis
ta Retail Support.
Left top: Apple recently announced its new mobile payments service, Apple Pay. Above: Merchants will need to ensure that their POS terminals support contactless cards and NFC-enabled mobile payments by 2020, if they want to accept MasterCard and Maestro payments in Europe. Left & below left: Barclaycard has launched bPay band, a wearable device that contains a contactless payment chip.
perspective, the crucial fact is that Apple has 500 million iTunes subscribers, many of whom will be happy to use Apple Pay contactless payment technology. This is likely to be a big enough group to convince many retailers that it is worth installing the technology. From a consumer point of view, the iPhone 6 and Apple Watch will give more people confidence to pay without a PIN or a password, which should boost contactless methods.’ Dean Ronnie, who is responsible for content marketing on behalf of Prima Solutions, is of a similar opinion: ‘Apple technology is technology that many people already have and Apple is a brand that many people are captivated by, following it almost religiously. It is for this reason that Apple Pay is destined to have appeal that many consumers won’t be able to resist.’ For any retailer providing multichannel retail solutions to customers, now is the time to upgrade checkout facilities to support mobile payment services, believes Ronnie. ‘What technology of this type will do is blur the lines between online and offline retail,’ he says. ‘Apple Pay isn’t just a way to pay for items in retail locations; it is also a new way to pay for in-app purchases. So, if you are a grocery retailer offering a home delivery service, customers will be able to purchase groceries through the app using this contactless payment service and they will be able to use the same payment method for goods in your retail store.’ Alongside Apple, MasterCard is looking to fast track mobile payment acceptance by setting a deadline for European retailers to install point-of-sale systems that facilitate contactless payments.
By 2020, merchants will need to ensure that their point-of-sale terminals support contactless cards and NFC-enabled mobile payments, if they want to accept MasterCard and Maestro payments in Europe. ‘Europeans can already use contactless cards or NFC-enabled mobile payments in 36 countries across Europe and their enthusiasm for this safe and simple way to pay is evident,’ says Javier Perez, president MasterCard Europe. ‘MasterCard wants to ensure that mobile and contactless payments are safe and simple wherever you are in Europe making it easy to pay how you want, when you want.’ Furthermore, Barclaycard has introduced the bPay wristband to coincide with the rollout of contactless payments across the London transport network. The wearable device, which contains a contactless payment chip, is linked to any UK Visa or MasterCard debit or credit card and can be used to ‘touch and pay’ for transactions of £20 wherever contactless payments are accepted, including the London transport network. ‘bPay band from Barclaycard is about making paying for everyday essentials simpler than ever,’ says Tami Hargreaves, head of contactless at Barclaycard. As consumers become more confident with contactless payment technology and ever more retailers accept it, the method is going to play an increasingly prominent role alongside chip & PIN, believes Chris Davies, managing director at payments processing provider, Global Payments. ‘There is a growing trend for plastic in everyday transactions and increasing use of contactless payments,’ he says. ‘While we are unlikely to see a cashless society anytime soon, there are signs that new payment methods could be starting to edge out cash. The real game changer in this area is likely to be the use of smartphones to make mobile payments, when consumers become accustomed to tapping their phone to pay for everyday items.’
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B
arthelmess
UK
. e m a n ed h s i l b a est s. a e d i fresh
presents
CNLmannequins
Design and complete visual merchandising solutions, with manufacturing in the Far East and Europe. Bespoke designed Mannequins and Forms offering value without compromising on Quality. Decorado off the shelf display props, in stock for quick delivery. Retail Design ColleCtive NEW YORK CITY Dec 3-5 2014
be inspired. be surprised. visit our new website @ www.barthelmessuk.com
e: info@barthelmessuk.com t: 01438 318634 - 724065
products
Barthelmess Design & Manufacture Perhaps you need a themed or bespoke scheme, a new range of mannequins to reflect your brand, or an inspiring window display. Whatever the brief, B.UK can design and manufacture a solution. The company can take ideas and turn them into a 2D or 3D reality. Regardless of project size or complexity, B.UK can exceed expectations, within budget. The company can offer project management, Decorado off-the-shelf display props, Christmas and seasonal schemes and decorations, trend spotting and worldwide logistics management. T. +44 (0)1438 724 065 E. info@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm
Decorado Featuring a range of more than 6,000 themed items, the Decorado catalogue by Barthelmess includes a huge selection of props, POS and visual merchandising equipment. From mannequins to props, store and display essentials to VM fixtures, lighting and POS solutions, it’s all included. The catalogue is updated twice a year for spring/summer and autumn/winter (including Christmas). T. +44 (0)1234 241 822 E. lucie@barthelmessuk.com www.barthelmessuk.com
Customised mannequins CNL, in partnership with B.UK, has sole ownership of its own factory in China. The company offers custom design mannequins, free prototyping, free samples, fast turn around, quality at competitive prices, a wide range of materials, innovative finishes, magnetic arm fittings, custom measurements, worldwide logistics and UK customer service. T. +44 (0)1438 724 065 E.info@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm
CNL Mannequins Southern California-based CNL Mannequins has grown steadily to become trusted by some of the world’s best known brands, including Guess, Levis, Adidas, H&M and Tommy Hilfiger. The company, which works in partnership with Barthelmess UK, produces high quality and fashionable mannequins in both fiberglass and recyclable polyurethane, in a huge variety of styles and finishes. With a focus on innovative design, CNL Mannequins offers significant cost savings without compromising on quality, backed up with full UK customer service. T. +44 (0)1438 724 065 E. info@barthelmessuk.com www.cnlmannequins.com Twitter: buk_vm
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call our free helpline
0808 801 0808 confidential and independent help for personal and work problems we are here 24hrs, 365 days Or get in touch via: Text HELPLINE to 88010 | helpline@retailtrust.org.uk | www.retailtrust.org.uk
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products
flooring + surfaces Avonite Avonite, the American solid surface brand distributed in the UK by IDS, is showcasing the ongoing creativity and innovation of its solid surfacing material with the launch of its Chromatix custom colour matching service, together with its Right Size Matters capability, opening up ever greater design freedom and cost engineering for specifiers. Unveiled at 100% Design 2014, Chromatix by Avonite meets endless design capabilities for use on horizontal and vertical applications and can even be backlit for a stunning effect. A significant cost benefit is also achievable with Avonite’s Right Size Matters capability, which provides acrylic sheet material in a flexible choice of thicknesses and sizes. T. +44 (0)845 603 7811 E. info@avonitesolidsurface.co.uk www.avonitesolidsurface.co.uk
Armourcoat Armourcoat acted as sponsor of the Eco, Design & Build hall at 100% Design in September. The hall included the central ‘materials landscape’ hub, designed and curated by Thomas Matthews in partnership with SCIN gallery. Experts discussed varied projects from biological 3D printing with mushrooms to up-cycling car parks into bars and imagining a future without waste. The hub included the new Istria and KonCrete polished plaster finishes from Armourcoat. The company also presented ArmourFX custom-made decorative wall panels, Istria polished plaster, the Sculptural ‘Smoke’ design and the new Duncan MacKellar Signature Collection at Super Brands. T. +44 (0)1732 467 993 E. sales@armourcoat.co.uk www.armourcoat.com Twitter: Armourcoat
Gradus Esplanade 8000 barrier matting from contract interior specialist Gradus is helping to improve health and safety for building users at Viables Business Park. The matting has been installed in the main reception, significantly reducing the amount of dirt and moisture being tracked into the building and helping to minimise the risk of ‘slips and falls’ caused by wet flooring. T. +44 (0)1625 428 922 www.gradusworld.com Twitter: Gradus_World
Junckers When fashion company Noa Noa needed a new floor for its concept store on Strøget in the centre of Copenhagen, it turned to Junckers for high quality, solid hardwood floor. To add a natural, warm feel to the monochrome interiors scheme, the store designers opted for Single Stave Blocks in Black Oak; Junckers’ updated take on the traditional parquet floor, using longer than average staves. The floor has been finished in Rustic Black Oil for a matt finish, which gives an instant vintage feel to the wood, with a patina that will only get better with time. Junckers solid hardwood floors are a popular choice in the retail sector as they are durable, easy to maintain and add natural warmth to a shop interior. T. +44 (0)1376 534 700 www.junckers.co.uk Twitter: junckersfloors
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products
lighting Luxonic Luxonic has expanded its range of LED lighting for the retail sector with its latest addition, Teardrop LED for Linearlux. Highly efficient LED’s provide gentle and appropriate light levels that combine with sleek design aesthetics in order to offer an all-encompassing lighting solution for retail environments. The carefully designed Teardrop LED allows for integration with the Linearlux trunking system. The extruded aluminium trunking system permits lighting to be suspended, therefore providing a design solution for areas without ceilings and the long, slim design of the Teardrop LED makes it suitable for use in aisles and open areas. T. +44 (0)1256 363 090 E. info@luxonic.co.uk www.luxonic.co.uk
Havells-Sylvania Lumiance, part of the Havells-Sylvania Group, has revolutionised the humble spotlight and reached new levels of originality with the launch of Optimo. Designed to deliver the optimum in creativity, Optimo complements high street and pop-up shop interiors through to hospitality applications and supermarkets, to provide a luminaire that remains a step ahead of trends in today’s fast-paced retail spaces. Optimo is available in various colour and size options and uses Sylvania’s best-in-class lamp technology. T. +44 (0)0870 606 2030 www.lumiance-lighting.com Twitter: HavellsSylvania
Commercial Lighting This high output track/surface mounted spotlight from Commercial Lighting is specifically designed around the very latest high efficiency LED modules and is supplied with fully compatible integral driver for optimum performance and longevity. It is just one of the latest exciting products in the Sovereign range of high performance British-designed and built LED projectors and is the perfect replacement for 70W or 150W metal halide units. The unit is available with a wide range of accessories, including barn doors, louvers, coloured filters, spreader lenses, and in a range of BS/RAL colours making it perfect for any display application requiring high quality light with minimal energy consumption. T. +44 (0)1489 581 002 E. sales@commercial-lighting.co.uk www.commercial-lighting.co.uk Twitter: CLSlight
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Universal Fibre Optics Universal Fibre Optics’ versatile MetroLED lighting system is ideal for display case illumination. Whether you require spotlights that can be independently moved and tilted to highlight specific aspects of your display, linear lights that provide a complete wash of light or a combination of the two, the MetroLED system can be assembled to meet your exact requirements and reconfigured as often as required. 3000K, 4000K and 6500K colour temperatures are available and can be dimmed independently of one another thanks to the dual circuit power that the MetroLED system incorporates. T. +44 (0)1890 883 416 E.info@fibreopticlighting.com www.fibreopticlighting.com Twitter: universalfo
R_Focus_RH_Manta_Hacel.qxp_Layout 1 12/09/2014 12:28 Page 1
M a n t a : L E D S i n g l e Po i n t
Sharp yet Sophisticated The refined Manta LED, designed and manufactured in the UK by Hacel doesn’t just combine state of the art single point modules and exceptional CRis. This is a distinguished product showcasing an inspired design, bringing a unique dimension to innovative spotlight illumination. Artistic Flair. Advanced Performance.
w w w. h a c e l . c o. u k Download our comprehensive catalogue showcasing the full product range
products
POP + display proportion>london proportion>london’s latest showroom presentation includes three brand new collections, plus additional developments in some of its signature ranges, illustrating radical thinking in fashion VM. Boudoir (pictured) is a sensual collection of lingerie bodies and accoutrements for exquisite underwear presentation. Bust forms designed with soft curves and irresistible appeal are supported by a full set of hosiery legs and lingerie boutique items. Adding an element of drama to this range, a unique visual waterfall fixture of interlocking legs can be used to punctuate the retail space like an astonishing piece of installation art. Other new collections include Capsule and Theory. T. +44 (0)20 7251 6943 E. info@proportionlondon.com www.proportionlondon.com Twitter: Proportion
Barthelmess Featuring a range of more than 6,000 themed items, the Decorado catalogue by Barthelmess includes a huge selection of props, POS and visual merchandising equipment. In fact, everything a retailer would require to create window and in-store displays throughout the year. The Decorado catalogue is updated twice a year for Spring/Summer and Autumn/Winter, so there’s a good chance we’ll have exactly what you’re after. T. +44 (0)1234 241 822 E. lucie@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm
arken P-O-P International Unibox Ledge 105 from Unibox features the latest in LED edge lighting technology, making it possible to create sophisticated lightboxes which contain an easily reconfigurable, magnetic display system. Since its launch in April, Unibox has been working with the British design team at Tom Dixon to test its adaptability and experiment with the boundaries of Ledge 105 for their Portobello Dock store. Tom Dixon’s iconic designs are elegantly displayed on bespoke laser cut shelving, attached by the Ledge 105’s invisible, magnetic display system. T. +44 (0)161 655 2114 E.marketing@unibox.co.uk www.unibox.co.uk Twitter: UAunibox
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arken is a one-stop shop for all of your poster display needs, supplying everything from illuminated window displays to poster frames. Products are available off the shelf, can be customised to your exact colour or size requirements, or bespoke displays can be designed in house to suit your needs. All products are manufactured to the highest quality at arken’s factory in the UK, allowing them to offer short lead times at very competitive prices, making them one of the most popular suppliers to leading retailers. T. +44 (0)1638 565 656 E.info@arken-pop.com www.arken-pop.com
Call: 0845 680 7405 to advertise
Advert 86mm wide x 127mm deep
Dragon Display Systems
Designed and Manufactured in the UK
Manufacturers of flexible wall and centreshop hanging and shelving systems, particularly for clothingrelated trades: fashion, lingerie, outdoor, sportswear & urban.
www.dragondisplay.co.uk Display Systems Ltd
Tel 01952 290055 • Fax: 01952 290056 • sales@dragondisplay.co.uk
WHAT WE DO: RETAIL DISPLAY & POS, WINDOW GRAPHICS, EXHIBITION GRAPHICS, EXHIBITION KITS, TEXTILE PRINTING, STRETCH FABRIC WALLS, GRAPHIC WALLPAPER, LED LIGHTBOXES, FULL INSTALLATION.
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products
selection IDS The new website, www.surfacestyling.co.uk, from International Decorative Surfaces (IDS) puts paid to time-consuming trawling around multiple websites for the right interior surfaces. Now they are all in one easy to navigate site offering thousands of different finishes, textures, sizes and specifications. The website offers a one-stop-site for leading interior surface material brands and is compatible for easy viewing on all platforms, including smartphones, tablets and computers. T. +44 (0)845 603 7811 E. info@surfacestyling.co.uk www.surfacestyling.co.uk
JS Air Curtains Essensse from JS Air Curtains is an attractive and economic air curtain suitable for a range of environments, including small shops, restaurants and banks. Essensse can deliver up to 2,900 cu m of air, enabling it to seal doorways up to 2.5m high when mounted above an entrance. Easy to install, the compact unit is finished in white RAL 9010 as standard with other colours available on request. The air curtain is controlled via a wall-mounted controller with multiple units able to be operated from the same control system. T. +44 (0)1903 858 656 E. info@jsaircurtains.com www.jsaircurtains.com Twitter: JSAirCurtains
PEL Services
Epson
PEL Services has completed the design, supply and installation of a music and public address system at Debenhams’ flagship Oxford Street store as part of its extensive £25 million refurbishment. The new Bose professional digital sound system features 650 ceiling speakers, making it one of the largest Bose ceiling speaker installations in the UK. The system has been zoned by PEL – two zones per floor, plus a dedicated zone for the Atrium escalator – to enable Debenhams to play different music and announcements in each area. With the store now providing a range of in-store events, the flexibility of the sound system was an essential component of the design.
Epson has announced an upgrade in the TM-Intelligent family: the TM-iHub products. They act as a hub for a hassle-free, tabletbased, point-of-sale (POS) platform. This enables the TM-T88ViHub and TM-T70-iHub to be used for issuing receipts to customers direct from tablets and other mobile devices running popular web browsers, as well as controlling other POS peripherals, including barcode scanners and cash drawers. This is the second generation of products in the successful TM-i range.
T. +44 (0)333 123 2100 www.pel.co.uk www.pelav.co.uk
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T. +44 (0)1442 261 144 www.epson.co.uk Twitter: EpsonUK
Retail Focus Oct 14_Layout 1 03/10/2014 10:51 Page 1
NEW
n m u t u for A
Retail Supplies from Morplan
QUALITY YOU DEMAND. PRICES YOU ENJOY. SERVICE YOU EXPECT.
display props shopfittings carrier bags ticketing mannequins & more
● ● ● ● ●
0800 45 11 22 morplan.com Stores in London, Bristol & Glasgow
‘Smoke’ by Armourcoat Sculptural From a range of original seamless 3D wall surface designs www.sculptural.armourcoat.com
mannequins
focus on: Mannequins Face MA5K Stylish and adaptive, the MA5K range of abstract heads from Universal Display have magnetic fittings, and complement and fit onto most existing mannequins in the company’s portfolio. The collection has recently been released in the UK and will launch in the US in December as part of the Retail Design Collective.
With the autumn season comes new, beautiful and stylish mannequin designs. From Bonaveri’s versatile and timeless Aloof collection to La Rosa’s playful T collection, here is our pick of the latest to die for figures.
www.universaldisplay.co.uk
Beautifully Aloof Bonaveri’s Aloof mannequin collection, developed in collaboration with creative consultant Emma Davidge, is designed to add a new note of glamour and femininity to fashion displays. Starting from a study of the archive collection of the Schläppi series from the 1960s, the figures have been reinterpreted with elongated limbs and fingers, exaggerated poses, basic facial expressions and markedly tilted necks. Timeless elegance, height and grace make the collection uniquely versatile.
www.bonaveri.com
Parisian style Hans Boodt’s new Paris collection is both timeless and modern. The females are inspired by architecture, art, and elegant and stylish haute couture, and are humble, uncomplicated and slightly reserved in how they move around. The males, on the other hand, are vain, self-assured and business like, with a huge sense of contemporary style. Unveiled in September, the collection comprises eight female figures and five male positions, in a selection of finishes.
www.hansboodt.com
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mannequins Theory has it Proportion London’s new Theory mannequin collection is designed to acknowledge the current trend for repetition and gives a nod to London’s edgier fashion scene. With strong, powerful silhouettes, long lean limbs and an angelic face, Theory embodies a young downtown aesthetic, while keeping the possibility of styling as a more polished uptown equivalent. The collection includes three head options: a bare, no-feature head, a versatile, natural feature face, and a sculpted hair head complete with a choppy undercut crop.
www.proportionlondon.com
Time for T The new playful T collection from La Rosa, in partnership with Barthelmess UK, has the typical rigidity of a doll. The absence of human features leaves the mannequins open to the most imaginative and creative interpretations of make-up and hairstyle.
www.larosaitaly.com www.barthelmessuk.com
Feminine form
Fame game Inspired by pop icons of the superlative, the Fame range from Genesis Mannequins has a look of modern neo grunge. The collection of eight realistic female figures offers punky rock poses which allow for interesting groupings to be created again and again. The range comes with a choice of three different heads and puts the optimum focus on young fashion.
www.genesis-display.com
Named after the Roman Goddess of women, the Juno collection of female stylised figures from ABC Mannequins incorporates the idea of an ‘elegant, rigorous, harmonious and essential’ woman. It is the company’s first realisation of a mannequin using the technique of plaster casting applied directly to the human body of a model. The collection was unveiled during Milan Fashion Week in September and is now being presented through a world road show.
www.abcitalia.com
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Opening a new store ? We can supply all your needs in just one delivery... saving you money! Vist our online shop with over a thousand products available and in stock or call our Sales Team today
• Distribution • Shop fittings • Bespoke design • Display systems • Mannequins • Point of sale • Printed bags • Printed hangers
Call now 0844 8009 305 www.theretailfactory.co.uk
The Retail Factory provide a unique...
source · store · deliver “Our team of warehouse professionals will accurately pack the items you require for delivery, getting you everything you need, when you need it and where you need it.”
source · Consolidating your order process
· · · · ·
Store opening and closure service... We can now offer retailers a way to consolidate and simplify the process of new store set-up, the refurbishment of existing stores and the closure of any unwanted locations. Our service removes the organisational and logistical burden during a new store opening, significantly decreasing the stress, hassle and cost involved, allowing you to shift your focus onto the more crucial issues relating to establishing a successful retail environment. We will source all the products you need for your store openings, supplying everything you require from our retail, stationary and back office range of over 40,000 products. We organise the delivery of the items centrally into our 25,000 square foot warehouse, to be stored ready for dispatch to your locations, on the dates you specify. Before dispatch, all the items needed for a particular store are picked and packed onto pallets for delivery to you simultaneously, significantly reducing onsite traffic and the confusion that can be caused by multiple drops from several different suppliers.
Save hassle of dealing with multiple suppliers Significant cost savings Reduce your financial outlay on the project One point of contact for all matters relating to your order Invoicing and administration streamlined
store · · · ·
Central storage point for all your items Delivered direct to our warehouse and stored until needed Deliveries unpacked, checked and inventoried Picked and packed on a store by store basis
deliver · Delivering on demand · No ordering in bulk · Distributing to stores, only when required · Fewer deliveries
store closures · · · · ·
Help in the event of store closure Organise pick up, sorting and secure storage of equipment Recycling and disposal of unwanted and damaged items Collect directly and transport to our warehouse Undamaged items inventoried, repacked and stored
Talk to us today call 0844 8009 305 or email enquiries@theretailfactory.co.uk
Directory
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world. Retail Supplier Directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co
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Directory
Aluminium Fittings
Bespoke Display
Bespoke Display
Design Consultancies
RGB Products Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
Aluminium Fittings
Bespoke Display
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Balloons & Bunting
Bespoke Display
Bespoke Display
Bespoke Display
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Bespoke Display
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
CNC Routing
Design Consultancies
Design Consultancies
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
Display
RGB Products No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.
T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com
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Directory
Display
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
T: +44(0)113 265 0093 E: sales@concept-data.com W: www.concept-data.com S. www.twitter.com/GDProjects
Display
Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers. Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development. T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
Display - Digital
Furniture
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Furniture
Display
Display
Display - Digital
GDP designs, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: +44 (0)1582 433 771 E: info@gdprojects.eu W: www.gdprojects.eu S. www.twitter.com/GDProjects
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Display
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
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Display
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
EPOS
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
Finishes
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat
Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Directory
Interactive Displays
POP/POS
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
Lighting
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
POP/POS
LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
T: 0116 262 5933 E: sales@ledsolutions.co.uk W: www.ledsolutions.co.uk S. www.twitter.com/ LEDSolutionsUK
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
POP/POS
We are creative-led manufacturers of highly innovative and effective point of purchase displays. We understand the importance of increasing sales and encouraging interaction at the point of purchase and specialise in creating retail display stands for a number of sectors including Consumer Electronics, Cosmetics, Health & Beauty, & Tobacco. T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com
POP/POS
From small, lightweight point-of-sale display turntables for short term use, to larger turntables designed for durability and reliability over many years, Movetech UK has a turntable to meet your needs.
T: 01204 537680 E: display@movetechuk.com W:www.movetechuk.com S. www.twitter.com/movetechuk
POP Install
100% provides services in the UK & Europe covering: • • • • • •
Display Installation POS Updates & Maintenance Store Audits Transport & Warehousing Project Management Online Reporting
T: +44 (0)161 929 9599 E: dan.williams@100percentgroup.com W: www.100percentgroup.com S. www.twitter.com/ 100percentgroup
POP Install
Slatwall
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
Slatwall
We are the leading retail implementation agency with unrivalled expertise in Installation, Retail Audits, Merchandising and Field Marketing. If you think your campaigns might benefit from a complete service, you should talk to us.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T: +44 (0) 1625 569 200 E: instore@momentuminstore.com W: www.momentuminstore.com S: www.twitter.com/momentuminstore
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
POP Install
Our aim is simple: To provide GOLD STANDARD Installation and Merchandising of Display Equipment at competitive prices.
T: 0161 941 2239 E: mike.kirchin@plan2install.co.uk W: www.plan2install.co.uk
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
VM
With over 24 years experience and knowledge within the industry, we pride ourselves on offering a tailored service for retail solutions such as Mannequins, LED Lighting & magnIQ our patented magnetic wall system. We work with many different sectors, including; Designers, Stylists, Architects and Visual concept team buyers. T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
POP/POS
POP/POS
Retail Consultancy
VM - Training & Tools
We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T: +44 (0)161 681 1371 E: info@axiom-displays.co.uk W: www.axiom-displays.co.uk
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
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Q&A
Angie Denness is the mind behind Fenwick of Bond Street’s ever more fun and creative window displays. Here, she takes time out to talk props, Christmas and what’s to come in 2015.
RF. How long have you been head of visual at Fenwick? AD. I have been with Fenwick of Bond Street for a remarkable 27 years and head of visual for a quarter of a century, and loved every challenging minute of my time here. RF. How has the role of the visual merchandiser changed in that time? AD. The role changes depending on the management structure, and I have worked under a number of MD’s in 25 years. When I joined, the store was a lot smaller with not as many opportunities as we enjoy today, allowing us to create drama and theatre. I have been under MD’s that don’t want to create drama, focusing instead on commercial sales, which to be honest is a lot trickier as you don’t have as much of a creative platform to play with. Today’s structure is extremely creative and exciting, and consequently more demanding, as we strive to do better every time. RF. You’re soon to unveil the Fenwick Christmas windows for 2014. Where do you draw your inspiration year on year to ensure they offer something fresh? AD. Every year, as early as August, the MD, buying director, fashion director, press and marketing team, and I get together and brainstorm Christmas. We look at what is happening over the next 12 months in the film and theatre world, what Christmas means to each of us on a personal level, what we have seen in the past that has impressed or inspired us, and how could we add our magic to it. We look overseas for ideas, and we tweak and tweak until we finally feel that we have hit the mark…and then we keep enhancing until the big reveal. This year is going to be pretty exciting. The aim is to stop traffic on Bond Street (just don’t tell Westminster council!) RF. How important is it for you to collaborate with artists and designers on your schemes? AD. It’s always exciting and incredibly creative to collaborate with either artists or designers, and see the vision from their perspective. It is challenging and inspiring to understand how they would like to represent themselves in a window format. We have to ensure that the original concept - a newly designed collection or piece of art – is changed into a scheme without losing its brand identity because the logistics are totally different and it’s a positive learning process every time. Watch out for some really exciting collaborations for Christmas and January!
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RF. What are your thoughts on integrating digital into the store experience? AD. The digital age has descended and we cannot avoid or shy away from what has become a bit of a revolution, so we have absolutely embraced it in order to move with the times, and the team is relishing the challenge. We are very aware on the importance of finding ways to create interactive windows in order to compete on the international stage and speak to an important segment of our target market (certainly the younger generation). We look forward to rolling out more exciting digital concepts in the coming seasons. RF. What advice would you give to small, independent retailers who don’t have large budgets? AD. Keep things simple but effective. If you purchase a prop, make sure it’s versatile and with this adaptability, can be utilised in multiple ways across different seasons. RF. Which other store windows do you admire? AD. In London - aside from our own of course - Louis Vuitton, Liberty (old days mainly) and sometimes Selfridges. Paris - Bon Marche and New York - Barney’s and Bergdorf Goodman. RF. What has been your favourite scheme to work on to date? AD. It has to be the windows for the launch of our brand new shoe department. The Bond Street windows displayed giant legs and our Brook Street windows showcased a parade of legs walking dogs. But every new project inspires me a little more each time and we have some really exciting projects in the pipeline. RF. What trends do you see emerging in 2015? AD. More digital prints, florals, sheer metallics, pastel and of course a great deal of interactivity.