SDEA Shoptalk November 2020

Shoptalk

The latest news and offers for SDEA members and the display industry

NEW SDEA PRESIDENT AND VICE PRESIDENT ELECTED AT AGM The Association made history at its 73rd Annual General Meeting – by holding it virtually for the very first time. On 22nd July members logged on to the Virtual AGM and heard all about the hard work that has been undertaken over the past year for SDEA members and what exciting plans are afoot for the year ahead, including the launch of the new Meet The Buyer event: Creative Design & Display Connections (www.cddconnections.com).

review where we can help each other.” Paul had held the position of Vice President of the Association for the previous two years.

Editor: Antony Behiels November 2020

During the day’s proceedings Executive Council elections were carried out with Paul Smart, Business Development Director at arken P-O-P International being voted President of the Association and Mark Chatterton, Managing Director of Morplan was elected Vice President.

Inside this issue: SDEA NEWS

(Mark Chatterton became Vice President) Angus Morton, Head of Sales & Marketing at bbrown Display Materials becomes Immediate Past President. Angus was instrumental in launching the Association’s Member Matching Service: m2m - a free service which has resulted in many thousands pounds worth of business between members.

Two new members joined the Executive Council this year: Paul Higgins, European Managing Director at RTC and Rob Hill, Production Director at Graphica Display.

They join existing Executive Council members: Ronald Cohen, Chairman of Foxbarn Ltd, Bob Garton, Managing Director of Glencourt Associates Ltd, Simon Olley, Managing Director of Stylo and Nick Wraith, Managing Director of Unibox.

(Paul Smart the new President)

The new President is excited at the prospect of being at the helm of the Association and said: “I am looking forward to the challenges ahead in these trying times and hope to see and speak with many of our members to

Shop and Display Equipment Association 24 Croydon Road Caterham Surrey CR3 6YR T: 01883 348911 F: 01883 343435 E: enquiries@sdea.co.uk www.shopdisplay.org

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DIARY DATES MEMBER NEWS

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QUININE DESIGN INSIGHT

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VIRTUAL RETAIL INTERIORS SPECIAL

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DIARY DATES

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EXCLUSIVE SDEA MEMBER DISCOUNT OF 25% AT VIRTUAL RETAIL INTERIORS - SEE PAGE 9 FOR DETAILS.

The Executive Council will work together over the coming months bringing fresh ideas and inspiration, securing the future growth of this highly valued organisation.

EXCLUSIVE INSIGHT FROM QUININE: WHY VIRTUE IS THE NEW COOL - SEE PAGES 7&8

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MEMBER NEWSFOCUS NEW MEMBER

NEW MEMBER FOCUS: 100 PERCENT GROUP 100% provides awardwinning solutions to implement and optimise retail marketing campaigns in stores across the world.

100% bring ideas to life for some of the world’s biggest retail brands. They’ve worked on high-profile product launches and ground-breaking in-store experiences for brands like Adidas, Beats by Dre, North Face and Sonos.

This is the kind of challenge their team thrives on. Talk to them about your next project!

They provide a comprehensive range of services from surveys & audits, installation, new product updates, maintenance, to sustainability solutions for end-of-life materials.

Specialising in international project implementation, the company offers a centrally managed service to deliver campaigns with global control and consistency, leveraging local expertise and resources in over 65 countries across UK, Europe, Russia, Turkey, Middle East, India, Africa, USA & Canada and beyond.

Contact: t: 0161 929 9599 e: hello@100percentgroup.com w: www.100percentgroup.com

NEW MEMBER FOCUS: PLASTICRAFT DISPLAYS Plasticraft Displays are UK Manufacturers of Retail Shop Fitting Supplies.

If you have any questions or require a bespoke acrylic product, please contact tracy@plasticraftdisplays.co.uk.

With a huge range of retail shop fittings and acrylic shopfitting supplies, Plasticraft Displays offer a variety of acrylic displays for shopfitters as well as other industries, such as acrylic display cabinets for museums, leaflet stands for banks and acrylic signs, acrylic display stands and displays for airports, window cable displays for estate agents and many more!

Contact: t: 01484 453358 e: tracy@plasticraftdisplays.co.uk w: www.plasticraftdisplays.co.uk

Whatever you want to display and however you want to display it, they have the products for you. A huge range of acrylic retail shop fittings - from acrylic shop displays in a variety of styles including slatwall and shoe stands to serious shopfitting supplies including gridwall panels and slatwall panels and all the slatwall accessories you'll need.

If you can't find the acrylic displays you need, their in-house design and development team will work with you to create a custom acrylic display to suit your requirements.

Plasticraft Displays supply trade, but are also open to the public.

You are welcome to visit and view products at their premises in Huddersfield. Easy purchase is available from their online shop with delivery or collect from their premises.

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MEMBER NEWS SAFER WORKING SPACES WITH VECTROSCREEN FROM BOHLE Bohle has launched VetroScreen, a highly flexible cough and sneeze-guard screen system for glass or polycarbonate sheet.

Available either as clamps or free-standing, VetroScreen, has been developed as a solution to providing temporary or permanent screen protection from airborne aerosols.

A weighted, freestanding desktop version manufactured in aluminium and steel, with self-adhesive pads, provides a solid foundation for glass screens typically up to 800mm high dependent on application. For widths over 1200mm more clamps or stands can be added for stability.

Both versions of VetroScreen allow screens to be easily repositioned and re-purposed without damage to existing surfaces.

Powder coated aluminium VetroScreen clamps simply slide over the edges of counters or tables to be tightened by hand, providing a secure, safe and unobtrusive fix for screens typically up to 1000mm dependent upon application.

For more information please email info@bohle.ltd.uk, call free on 0800 616151 or visit www.bohle.com

Contact: t: 0800 616151 e: info@bohle.ltd.uk w: www.bohle.com

DISCOUNT DISPLAYS LAUNCH NEW TRADE DIVISION After 30 years of success in the displays, exhibition and large format print industry, Discount Displays are launching a new trade division.

Available to printers, sign makers, exhibition companies, marketing companies and other resellers, DDT has a wide and expanding range of print and display hardware at highly competitive prices.

A recent expansion in their HP Printing arsenal has allowed DDT to significantly increase their capacity and expand their range of substrates. This allows them to now offer reliable and affordable large format trade printing services alongside their retail operations.

With long-established supply chains, DDT has a fully tried and tested range of hardware products. “We have a great relationship with our suppliers, they are incredibly reliable and always supply us with high-quality products at great prices… we aren’t static though we are always looking to expand our offering and whenever we decide to source a new product we will test multiple suppliers to Contact: ensure we only supply the best hardware at the best prices.” t: 020 3876 6798 e: trade@discountdisplays.co.uk w: www.discountdisplays.co.uk/trade

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MEMBER NEWS HAPPY 30TH BIRTHDAY TO GLENCOURT ASSOCIATES Glencourt Associates, the Gatwick based ‘white collar’ recruiter that specialises on the retail interiors market, celebrates its 30th birthday this month. Founded in a year when the UK economy was also in recession, the company remains focused on the same market sector but has extended its geographical coverage outside of the UK.

Contact: t: 01342 712253 e: bob@glencourt.co.uk w: www.glencourt.co.uk

Founder and Managing Director Bob Garton stated: “The business has developed significantly since I was working by myself in a spare room at home. Much of this can be attributed to the very loyal team that we have developed. One consultant has now been with the company for more than 20 years, and between us we have in excess of 190 years’ practical experience of the retail interiors market.”

Bob continues: “The last ten years has seen the company expand into mainland Europe with the team now able to recruit in nine different languages. Fortunately, I do not foresee Brexit having a negative effect on our work on the continent.”

FLOWBOX WINS 2020 RED DOT AWARD FOR PRODUCT DESIGN Flowbox, designed and manufactured exclusively by Kendu InStore Visual Solutions, has received a Red Dot Award: Product Design 2020. As one of the world’s most sought-after quality marks for good design, the Red Dot Award highlights the power and potential of Flowbox for retail.

“I am pleased that Flowbox has been recognised in the prestigious Red Dot Awards for its product design. This esteemed award also belongs to our clients as they are the ones who push us to constantly innovate to create unique shopping experiences for a sector that’s in constant change,” comments Álvaro Cabrera, CEO, Kendu.

The Red Dot jury complemented its composition and innovation, scoring Flowbox highly in design, aesthetic and quality of use. In their evaluation the Red Dot jury stated: “the animated images of Flowbox attract attention in a retail environment. The ease of use of the dynamic display is also very impressive.”

Contact: t: 020 3735 5258 e: info@kendu.com w: www.kendu.com

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MEMBER NEWS DISPLAY DEVELOPMENTS SUPPLY MAZDA DEALERSHIPS WITH SNEEZE SCREENS Display Developments offer a standard range of sneeze screens which are now available in two different material options including an impact resistant version manufactured in HIPS material.

The company can manufacture screens in bespoke sizes. For example they recently manufactured a number of acrylic sneeze screens for Mazda Dealerships in Kent, in preparation for reopening their showrooms. The acrylic screens were mounted on the service counters and included stainless supporting posts and frosted vinyl graphics.

For more information on their bespoke service, please call 0808 1682372 and one of their team will be happy to advise you.

Contact: t: 0808 1682372 e: sales@displaydevelopments.co.uk w: www.displaydevelopments.co.uk

THE CHANGING FACE OF HEALTHCARE IN THE UK - HMCA SPECIAL Coronavirus has changed every aspect of our lives: how we work, how we shop and how we socialise.

Patients whose care involves being admitted to hospital overnight or for a longer period, can stay in a private room that has television and wi-fi, with relaxed visiting times for the convenience of family and friends.

It also appears to be changing how we look after our health.

According to a recent national survey a growing number of people in the UK are considering taking out private medical insurance, with 27% of those polled saying they have thought about paying privately for healthcare, compared with only 15% before the pandemic struck.

Most providers of private health insurance offer a range of medical plans that can be tailored to meet individual and family needs. For a relatively modest financial outlay, more and more people are discovering that they can receive medical care when they need it and avoid the worry that comes from waiting for NHS treatment.

The NHS response to the coronavirus outbreak has been heroic.

The skill and dedication of hospital staff have saved many lives.

But to enable the health service to meet the unprecedented demand caused by Covid-19, many specialist treatments and routine operations had to be postponed. And concern over lengthening NHS waiting times is the main reason why people are now thinking about taking out private medical insurance.

Of the 1,000 people questioned for the survey, three-quarters said it was long NHS waiting lists that were their main concern, while 67% were worried about the NHS being able to promptly deliver routine care.

It's not just individuals who are turning to the private sector for their healthcare needs. Affordability and its growing popularity is why a rising number of companies and other organisations are offering private healthcare as a major employment or membership benefit.

Private health insurance can't prevent you from falling ill. But it does offer the peace of mind that comes from knowing that in the event you do need medical care you will be diagnosed and treated in the quickest possible time. And in these uncertain times that is something that many people seem happy to pay for.

These concerns seem to be well founded as medical experts agree that the impact of the coronavirus pandemic on NHS services could For further information and quotations contact HMCA by telephone be with us for some considerable time. on 01423 799949 or visit the exclusive HMCA Shop and Display Equipment Association website at www.hmca.co.uk/sdea In June this year, health bosses warned it would take four years to restore the NHS services to pre-Covid levels. This will inevitably result in much longer delays for diagnostic tests, while it is feared t: 01423 799949 the number of people waiting for operations could rise from 4.2 e: hmca@hmca.co.uk million to 10 million by the end of 2020. Moreover, these w: www.hmca.co.uk/sdea depressing forecasts don't take into account the further disruption to NHS services that a second wave of Covid-19 would cause.

Private medical insurance avoids the anxiety of having to wait months for tests and treatment. Outpatient and inpatient care are covered, with patients being able to choose where they are treated from a wide selection of private or NHS hospitals all over the UK.

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MEMBER NEWS

DISCOUNT DISPLAYS OPEN DIGITAL SIGNAGE SUITE

Discount Displays have worked hard throughout the COVID-19 pandemic to continue supplying their 5* rated service to the NHS and other key workers.

The demonstration suite will give customers a chance to see With large stocks of vital social distancing equipment at the start of different types of digital the pandemic, Discount Displays were immediately able to supply screens as well as get an 1000’s of A-boards and retractable barriers to a wide range of understanding of options clients allowing them to continue to operate vital services in a safe such as network or plug manner. and play solutions.

As part of this proactive approach, during the pandemic, Discount Displays have opened their Digital Signage Demonstration Suite in Chichester.

Aaron Inglethorpe, Discount Display Digital Signage expert said: “The timing could obviously be better but as a company we have taken a proactive approach throughout the pandemic to diversify and strengthen our business and this is another step towards that.”

All demonstrations are booked in advance and subject to strict social distancing guidelines.

Contact: t: 020 3876 6798 e: trade@discountdisplays.co.uk w: www.discountdisplays.co.uk/trade

STYLO CREATE STUNNING 3D ROLLING STONES SYMBOL For a large part of this year the majority of us have had our mouths covered by face masks, but recently, Stylo made sure that one mouth was sure to make a huge impact.

Back in September, the Rolling Stones welcomed their first flagship store in Carnaby Street, London. Most of us will know the famous Rolling Stones ‘Tongue and Lips’ logo as something of a flat symbol, but 50 years on, Stylo were given the task of producing this iconic image and turning it into a 3D sculpture that would take centre stage in their window display.

Contact: t: 01923 800666 e: info@stylographics.co.uk w: www.stylographics.co.uk

The company started off the process by using their 3D printer to create part of the tongue, then filed all of the sections down and made sure everything was as smooth as can be.

Stylo’s fabrication staff were then able to spray the model with the famous Rolling Stones red and finally, put it together on a steel stand, ready for the store!

The response has been overwhelmingly positive and Stylo are so grateful to Clements Retail for involving them in this project.

The store and team were delighted when Mr Ronnie Wood personally signed the sculpture.

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SPECIAL INSIGHT FEATURE QUININE DESIGN INSIGHT: WHY VIRTUE IS THE NEW COOL Being virtuous is a key characteristic of the most successful brands.

always the case that brands are fighting for causes that are on the current news agenda or that their customers deem important. It can be that Priorities of the modern consumer have shifted to make kindness and brands bring issues to the awareness of consumers. Such is their power empathy the key to sustained market growth and consumer trust and and importance in society. Customers visiting a Toms’ shoe store will loyalty. The Millennial generation is the largest in history and has become aware of the social needs of poverty stricken societies, and unprecedented buying power. This younger consumer group has a different customers visiting an Ecoalf store can become educated about ocean set of values than the generations before them; they want a job that they pollution. are passionate about and they view their consumer choices as a mechanism to support movements and make change. Their concept of identity is intertwined with consumerism, where buying products and supporting brands is a form of self-affirmation.

Today, consumers have a more positive view of a company, when that company supports a social cause. As brands try to capture the attention of consumers, there has been a shift from brands seeking engagement, to having to earn public approval. Making quality products or supplying quality services is no longer enough, brands need to benefit society.

Successful brands of the future must be virtuous. And the most successful retail brands will have virtuous store experiences.

Virtuous brands help individuals be themselves What do we mean by virtuous?

They allow customers to actualise their own self-concepts by aligning Virtuous is conforming to moral and ethical principles. A virtuous brand themselves with the brand. A person who defines themselves as someone drives towards a high standard of moral excellence. Being virtuous comes who believes in a sustainable way of life and deeply cares about from a place of sincerity. Doing something to appease public opinion or environmental issues will reaffirm their own self-concept by purchasing a seek profits is not virtuous. This is a thin line that many brands cross. coat from Patagonia. The brand set up over 70 repair centres across North America that repair over 100,000 items each year. These are often small Virtuous brands do good things because it is an extension of their brand mobile repair centres that will repair any piece of clothing brought to them, DNA. There is no playbook for what is considered virtuous. Acts of virtue even if they’re not made by the Patagonia brand. Another initiative is their that follow a script are contrived and inauthentic. Truly virtuous brands act Worn Wear collection of recycled Patagonia clothing, that they sell in-store because they feel it is the right thing to do, irrespective of judgements or and online. Brands that have meaning attached to them, that people align profits. They are virtuous because what they are doing is true to their themselves to, often provide people with a sense of fulfilment. This is the brand ethos. They act irrespective of their competition, often being power of brands in the modern age. Consumer products have always trailblazers that others eventually follow in time. provided a sense of fulfilment on different scales, but today brands also have the ability to provide consumers with moral fulfilment. They have the Why do we need virtuous brands? ability to fulfil what Maslow, in his hierarchy of needs, referred to as ‘selfWe need brands to be virtuous because brands have power and wield actualising’ goals. influence. Modern society looks to brands for moral and ethical leadership.

Today, brands are replacing politics and religion as moral pillars that we trust and seek guidance from.

Global brands can wield their power to make large scale change. Brands can improve working conditions and workers’ rights. They can change employment and pay inequalities. They can choose to be sustainable.

Society used to turn to governments, interest groups and activists to make positive changes, but now consumers have a direct relationship with brands. As consumerism has become a key pillar of society, it’s no surprise that we turn to big businesses to effect change like we do. Brands have the ability to take a stance, but they also tell stories and engage us in the Virtuous brands establish a connection with the community process. Brands don’t have to please everyone, they can take sides and They are a part of something larger than themselves and act in a selfless choose who they want to please. way. Virtue is socially beneficial by nature. What’s good for the community is good for the individual, and equally what is good for the individual is British supermarket chain Morrisons started an initiative to provide a often good for the greater society. This is what makes the public lend their shopping environment for neurodivergent customers that has since been trust to virtuous brands. They follow them and believe in them. Starbucks followed by other retailers such as B&Q. Once a week Morrisons ‘Quieter Community Stores aim to open in Hour’ provides an altered store underprivileged neighbourhoods experience that is more to play a positive role in the comfortable for autistic shoppers. community. The stores support Environmental stimulants that local economic development and would otherwise be off-putting for provide employment and training autistic customers are removed; for local youth, they hire local lights are dimmed, check-out contractors, and provide unique sounds are turned off and store in-store training events and speaker announcements do not programmes. With 17 take place, providing an altered Community Stores opening since store experience that is more 2015, Starbucks is committed to opening a total of 100 ‘community stores’ considerate of this consumer group. This was an initiative that Morrisons by 2025. had no legal obligation to make, yet they chose to make a positive contribution to people disadvantaged in their community.

Virtuous brands take a stand, despite the risk Being virtuous allows a brand to stay present and evolve with society Virtuous brands inspire people throughout time. Virtuous brands evolve with public movements and Virtuous brands show ambition; they have an admirable desire for remain contemporary. Society always strives to become ‘good’ and to achievement that inspires people over a long period of time. Virtuous create a more prosperous world. Human beings are constantly developing brands lead from the front and motivate consumers to actively contribute a collective sense of morals and ethics to hold each other accountable. A to causes beyond themselves. We need virtuous brands to bring social single act that is good or ethical is contemporary, often frozen in time, but issues to the forefront of people’s minds by using their stores (and other the desire to be good is something that evolves through time as society brand touch points) to highlight agendas and educate consumers. It’s not does. Nike has a history of supporting social issues ahead of other brands.

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SPECIAL INSIGHT FEATURE Their support of American civil rights activist, Colin Kaepernick was consistent with the brand DNA rather than a reactive moment. In 1988 the ‘Just Do It’ campaign fought against ageism.

In 1995 the ‘If you let me play’ ad supported gender equality in sport, the same year their ‘Just Do It’ ad featured openly HIV-positive runner Ric Munoz.

In 2007 they featured a disabled athlete Matt Scott in a ‘No excuses’ ad campaign to support disabled sport. In 2017 they celebrated Arab women in sport with their ‘What will they say about you’ campaign, and in the last couple of years we have seen ‘plus size’ female mannequins and mannequins with prosthetic limbs included in their stores.

On the other side of the line, perceptions of faux philanthropy can be a tough hole to get out of. There is a huge difference between being virtuous and virtue signalling.

It is particularly promising to see businesses turn to external sources that hold them to independent standards and value their commitment to others.

B Lab is a non-profit organisation that provides ‘B Corporation’ certification to for-profit businesses. Any certified ‘B Corp’, as they are known, is valued by their positive social and environmental impact, receiving a score across multiple dimensions that assess the business governance, the impact and treatment of workers, and the impact on the community and environment.

B Corps, such as retail businesses Allbirds, Patagonia, Ecoalf, Veja and Toms (to name but a few), voluntarily submit to a transparent impact assessment that can be viewed on the B Corporation website. These businesses accept the responsibility they have as global businesses and hold themselves accountable for their own performances and practices.

Is your retail environment the best place to show your virtues?

Visiting physical retail stores is a commonplace activity for most of us in modern society, therein lies their power to enact change and have a real impact. It’s important that brands go beyond mere signalling, and connect virtuous behaviour to an action. The growing number of virtuous brands is certainly encouraging to see, but we can’t help but think there is a missed opportunity within retail design.

Pepsi’s infamous Kendal Jenner ad should be a lesson for all brands. The brand tried to piggyback off the Black Lives Matter movement with disastrous effects. The Pepsi brand perception dropped to an eight year low among Millennials over the months following the campaign4. The key is to be authentic. Virtuous acts should come from a place that’s unrelated to profits. Chasing profits under the guise of activism will likely end badly.

71% of consumers will lose trust in a brand forever, if they perceive that the Virtuous brands take accountability brand is prioritising profit over people5. The importance of brand trust This often means engaging with consumers and taking ownership, cannot be overstated. Brand trust is rated by consumers as second only to admitting faults and striving to improve. This is an inevitable part of growth price in brand attributes that gain new business or retain existing and evolution. Accountability is important for a society that fears losing business5. power. An organisation that isn’t held accountable is untouchable and has no incentive to be empathetic to others. Accountability builds trust with There are many faces to virtue and many types of virtuous acts. In reality it customers. Starbucks showed internal is very difficult to be a truly virtuous brand. No brand is perfectly selfless, accountability in their response to an just as no person is. Many brands that do great things (some mentioned in incidence of racial prejudice in a this article) also engage in acts of obvious self-interest. This is to be Philadelphia store. After they admitted expected, after all, they are commercial enterprises first and foremost. fault, all stores were closed for a day Virtuous brands have to pick their battles and decide how they give back. while 180,000 staff were admitted into Naturally some causes will have more social currency than others, but this implicit bias training. What started off as shouldn’t determine how any brand decides what social cause they fight a negative brand association become a for. This would be acting with interest in profits. It needs to be authentic. brand that takes its responsibility to serve It needs to come from an internal desire to use their given power as an the community very seriously. organisation to do good.

Virtuous brands don’t just inspire customers, but they inspire staff The virtuous nature of the brand is embodied by store staff and their interaction with customers. This makes the brand characteristics infectious and authenticates its true nature and motives. Staff that believe in the brand they work for are happier, more enthusiastic and more productive. Staff who are authentic brand ambassadors are the key to providing a great experience for customers, while also providing a more effective workforce with lower turnover. Virtuous retailers can create a deeper level of job satisfaction that other retailers don’t provide. Giving someone purpose through their work that extends beyond the store and into the community is a powerful thing. It touches our deeper psychosocial needs of belonging.

Why does it matter? What are the results?

There are many ways to gain the trust of consumers. Some brands offer quality or consistency, yet virtuous brands offer an authentic desire to do good. This can be a precarious strategy to win trust, however the rewards for philanthropic brands are becoming obvious as more brands engage in socially conscious behaviours. Brands with a clear sense of purpose have increased their brand valuation by 175% over a 12 year period1. Nike has seen sales and market share grow after each socially conscious campaign.

Their endorsement of Colin Kaepernick saw on online sales rise 31% in the two days following, while company shares rose 33% that year2. Starbucks have continued to grow globally as they prioritise local communities and social causes. The company opened over 30,000 new stores in 2019 and finished the year with an all-time high figure of net sales. The biggest benefit to being a virtuous brand is the deep level of connection with consumers. This turns periodic sales into loyal customers. A 5% increase in customer retention can lead to a 25-95% increase in profit3.

Virtuous brands are primarily communicating to customers via ad campaigns, but social causes are not being communicated inside retail stores effectively. This means that brands aren’t using their most effective and engaging communication tool; their most effective medium to translate an idea and make an impactful impression. The multi-sensory nature of store experiences creates the ability evoke more emotion, but also create a lasting memory. Retailers have the capacity to involve customers and communicate through in-store experiences. With the famous proverb in mind "Tell me and I'll forget, show me and I'll remember, involve me and I'll understand" retailers need to use interaction and active participation in their stores, as they are the most powerful ways to understand something.

If brands use social causes to connect to customers and communities, and retail stores are the ultimate point of customer connection, it makes sense for social causes to feature heavily in physical retail, the domain of communal places for social experiences. This is the new challenge for virtuous brands and the next logical step for experiential retail in a socially conscious society.

Sources: 1 Kantar Purpose Report, 2020 2 CBS News, 2018 3 Harvard Business Review, July-August, 2000 4 YouGov, 2018 5 Edelman, Trust Barometer Report, 2020 Contact: t: 020 3468 9222 e: ian.johnston@quininedesign.com w: www.quininedesign.com

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DIARY DATES 8--12 February 2021 Virtual Retail Interiors Exhibition Virtual www.virtualretailinteriorsexpo.com

April 2021 VM & Display Show BDC, London www.vmanddisplayshow.com

10 June 2021 Creative Retail Awards Proud Embankment, London www.creativeretailawards.com

23 September 2021 Creative Design & Display Connections

Bounce Old Street, London www.cddconnections.com

EXCLUSIVE SDEA MEMBER DISCOUNT OF 25% AT VIRTUAL RETAIL INTERIORS A new world needs an innovative solution. Has the world changed forever? 'Maybe' or 'maybe not' but one thing we know for sure is that we will carry on and everything will return to its 'new' normal.

This event will be open to the world for 5 days only so be a part of it and connect in a very unique environment and selling platform by signing up for your stand.

With all of this in mind the organisers behind the VM & Display Show and the VM & Display Awards have come up with the best way forward for now, and this could become the new normal.

They are pleased to announce the arrival of 'Virtual Retail Interiors & Virtual Leisure and Hospitality Interiors' the Show that will enable us all to source, communicate and interact with the industry in a virtual world during a 5-day event accessible on any platform and device from the 8th-12th February 2021.

SDEA Members are able to claim an exclusive 25% discount off the standard exhibitor package - an exceptional £244 off the usual £975 rate.

For details please contact the organisers by calling 01945 420068 or email info@virtualretailinteriorsexpo.com For further online Show details including video walkthroughs please see the website www.virtualretailinteriorsexpo.com

Step into a virtual world of excitement and creativity where you can view and engage with product launches, showroom and factory video presentations, products and services, all never seen before on a global scale.

There are dedicated halls featuring 100's of exhibitors catering for Shop Equipment, Visual Merchandising and Display, Fit-Out, Print and Graphics, Lighting, Technology and Security, Design, Signage and POS, Flooring, Surfaces and Finishes as well as Online Media, Associations and Industry Awards.

As an exhibitor you will be able to showcase your products and services in a virtual environment capturing maximum global leads via photographs, videos, demonstrations, online brochures, live chat and interactive video etc.

You will have your own virtual space with a customized exhibitor stand, offer on-demand content, provide chat forums and perform online transactions for optimal prospect engagement talking to customers either one to one privately or a group chat.

The amount of information you wish to have on your stand is limitless whether it be promotional videos, product showcasing, literature; the choices are only limited by your imagination. Using a step by step, easy to use software with no complicated downloads and which works on all platforms and devices it couldn’t be simpler.

You will be able to fully interact with visitors live and increase conversions and buyer satisfaction by enabling your representatives to engage leads using text, audio and video chat.

Attendees will be able to purchase products directly during the event through an integrated e-commerce engine. They can also save and download any piece of content to their device via a wish cart if you allow, so that they can reference it later on. Products saved to wish lists help understanding buyer personas and allow for targeted marketing campaigns after the event.

Contact: t: 01945 420068 e: info@virtualretailinteriorsexpo.com w: www.virtualretailinteriorsexpo.com

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