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las nuevas ensaladas de legumbres y hortalizas Son 100% vegetales y sin ningĂşn aditivo, ademĂĄs se pueden comer ‘on the go’ porque incluyen el aliĂąo y el cubierto.

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La ONU ha dedicado precisamente este 2016, AĂąo Internacional de las Legumbres

Un sabor de estrella Michelin

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o todos los dĂ­as se prueban platos de un chef de la talla de Sergi Arola (2 estrellas Michelin, 3 Soles Repsol), y la experiencia se convierte en Ăşnica cuando el menĂş estĂĄ basado en un producto que estĂĄ revolucionando el sector, el kiwi amarillo SunGold, llamado a “canibalizarâ€? al verde por su sabor mĂĄs dulce, toques ĂĄcidos, refrescantes y retrogusto tropical. Mercados participĂł en la presentaciĂłn de la campaĂąa 2016 de Zespri, donde Arola creĂł un menĂş que explora las posibilidades de este extraordinario producto. El chef destacĂł “su carnosidad, que lo hace mĂĄs agra-

dable al paladar que el verde y da mås opciones. Su gran equilibrio entre acidez y dulzor y su melosidad son fundamentales para la cocina salada�. Estas características han impulsado las ventas. Por ello, Zespri incrementarå su producción un 60% este aùo, mientras que la de kiwi verde es estable. Se prevÊ alcanzar las 50 millones de bandejas de amarillo (32 en 2015) y 77 de Zespri Green. Ademås, alargarån la temporada hasta octubre para dar respuesta a la demanda de los consumidores, que le han otorgado el Premio Sabor del Aùo y Premio a la Compra Inteligente de la revista Clara.

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NOTICIAS

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Avances tecnolĂłgicos para mantener la calidad AgroFresh continĂşa la implantaciĂłn de su Sistema de calidad SmartFreshSM para mejorar la poscosecha. HarvistaTM y RipeLockTM son otras de las tecnologĂ­as desarrolladas. ExplĂ­quenos en quĂŠ consiste. "VORVF 4NaSU'SFTI FTUÂś DPOTJEFSaEP DPNP FM QSPEVDUP FTUSFMMa QaSa NaOUFOFS Ma DaMJEaE EFTQV½T EF Ma DPTFDIa "HSP'SFTI Ia FTUaEP USaCaKaOEP EVSaOUF NÂśT EF aĂ…PT QaSa FOUFOEFS MPT FGFDUPT EFM FUJMFOP FO MPT DVMUJWPT EF ÂśSCPMFT GSVUaMFT EFTaSSPMMaOEP aTĂ Ma UFDOPMPHĂ a )aSWJTUa RVF aTQJSa a PQUJNJ[aS Ma HFTUJÆO EF Ma DPTFDIa Z RVF Za FTUÂś EJTQPOJCMF QaSa FM VTP DPNFSDJaM FO IVFSUPT EF NaO[aOaT FO && 66 5VSRVĂ a Z "SHFOUJOa

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groFresh se ha convertido en un referente en la poscosecha de la mano del Sistema de Calidad SmartFresh. ÂżDĂłnde y en quĂŠ productos se puede utilizar? 4NaSU'SFTI TF VTa FO UPEP FM NVOEP QaSa VOa HSaO WaSJFEaE EF DVMUJWPT UaMFT DPNP NaO[aOaT QFSaT LJXJT DJSVFMaT aHVaDaUFT Z DaRVJT "VO aTĂ FTUÂśO FO DaNJOP OVFWaT U½DOJDaT QaSa PUSa HSaO WaSJFEaE EF GSVUaT Z WFHFUaMFT F JODMVTP TF EJTQPOF EF VOa GPSNVMaDJÆO QaSa Ma nPSJDVMUVSa &O FTUF TFOUJEP "HSP'SFTI FTUÂś CVTDaOEP DPOTUaOUFNFOUF OVFWaT GÆSNVMaT Z OVFWPT VTPT RVF OPT QFSNJUaO DPOPDFS NFKPS Ma EFNaOEa EFM NFSDaEP QaSa VOa NaZPS nFYJCJMJEaE Z DaMJEaE

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Zespri SunGold obtiene la distinción SABOR DEL AÑO 2016 El kiwi amarillo de Zespri® ha sido reconocido por los consumidores y sus propiedades nutricionales avaladas por un jurado de nutricionistas.

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Además de su excelente sabor, Zespri SunGold cuenta con un alto nivel de nutrientes, como es una elevadísima cantidad de vitamina C que supera la CDR

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Zespri SunGold obtains the award “FLAVOR OF THE YEAR 2016” The Zespri’s yellow kiwi has been apprec iated by it s consumers and it s nutr it ional proper t ies have been endorsed by a jury of nutritionists. FLAVOR OF THE YEAR is the only quality certification of food that guarantees good flavor, thanks to its methodology through which products are approved and tasted by consumers. To the 97.3% of consumers flavor is a key factor when purchasing a food. Throughout the independent organization Global Quality Iberia, the consumers themselves determine each year which are the food products that deserve that honor. For that, they taste them through a “blind tasting” performed in laboratories specialized on tasting exams. Only those with the highest marks in each category will receive finally the title of Flavor of the Year.

Along 2016 consumers will be able to find in their superstores, supermarkets and regular groceries the Zespri Sungold kiwi with the Flavor of the Year seal, ensuring them the good flavor of that one and providing an added value of quality in comparison with competitors while improving the brand image too. This honor reflects the good embracement Zespri SunGold has had since its arrival in Spain, having become in a very short time one of their favorite and mandatory fruits in the shopping carts. Besides its excellent flavor, Zespri SunGold counts on a high level of nutrients, such as a very high amount of Vitamin C (161.3 mg/100 gr of kiwi) that exceeds the daily recommended quantity and triples the orange. Its optimum storage temperature varies between 0 and 1ºC and given its capacity for keeping in optimum quality conditions for longer, Zespri SunGold enjoys a long shelf life after the periods of handling, transport and conservation. This allows guaranteeing consumer can purchase them in perfect conditions, without having their organoleptic features modified.

9$5,26

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Los responsables de Linde adelantaron algunas de las novedades que estรกn por llegar en intralogรญstica.

Interconexiรณn y automatizaciรณn en la logรญstica 4.0 La manipulaciรณn de mercancรญas darรก un giro de 180 grados en el futuro, con equipos autรณnomos, a medida, conectados entre ellos y mรกs e icientes a nivel energ tico. VIRGINIA HERNร NDEZ a mOaM EF aร P FTUa TPMVDJร O aNQMร a FM ยถSFa EF USaCaKP EF TV nPUa EF WFIร DVMPT aVUร OPNPT FO FM QMaOP WFSUJDaM Z Ea SFTQVFTUa a Ma UFOEFODJa IaDJa aMNaDFOFT EF QaTJMMPT FTUSFDIPT 0USP EF MPT QJMaSFT EF Ma JOUSaMPHร TUJDa EFM GVUVSP Ma *OEJWJEVaMJ[aDJร O FT VO DaNQP FO FM RVF -JOEF USaCaKa EFTEF IaDF UJFNQP &KFNQMP EF FMMP FT Ma 3PaETUFS VOa DaSSFUJMMa DPOUSaQFTaEa FMยฝDUSJDa DPO FTQFDJaM WJTJCJMJEaE RVF TF Ia MaO[aEP aM NFSDaEP

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La empresa facturó 130 millones de euros en España y Portugal en 2015

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Mercados emergentes y estratégicos en citricultura Citrosol ha participado en dos importantes eventos de carácter internacional celebrados recientemente en dos zonas estrat gicas de citricultura, como son Perú, en el continente americano, y Egipto, en la cuenca Mediterránea.

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Lo que más valoran nuestros clientes es el servicio y las soluciones que les aportamos a los posibles problemas que les puedan surgir en poscosecha

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Mucho futuro por delante

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El alcalde de Huelva, Gabriel Cruz, y el presidente de Freshuelva, Alberto Garrocho

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El sector fresero busca la forma de ganar competitividad en el II Congreso de Frutos Rojos, una cita que vuelve a convertir a Huelva en el centro neurálgico de estos cultivos.

NOTICIAS

Fresón de Palos estrena producto El Gazpacho de Fresón de Palos, desarrollado junto a Collados Gourmet, llega a los lineales.

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urante la pasada Feria de Abril de Sevilla, Fresón de Palos presentó su nuevo Gazpacho, un producto 100% natural cuya receta contiene más de un 52% de fresón de la más alta calidad. Los formatos elegidos son envases en tetrabriks de 750 cl y en botellas de 20 ml. El producto ha gozado de gran aceptación en todas la catas realizadas, siendo ya acogido por cadenas como El Corte Inglés, donde empezó a comercializarse, y posteriormente ha sido acogido por el resto de grandes cadenas de la distribución. De esta forma se garantiza su presencia en todo el territorio nacional en una primera fase, para luego lanzarse en otros países. El Gazpacho de Fresón de Palos es fruto de la alianza de Fresón de Palos, líder europeo del sector de las fresas y marca más reconocida de la categoría, y el Grupo Collados, grupo de alimentación con dilatada

experiencia en el desarrollo de productos gourmet. La presentación estuvo presidida por el director general de Fresón de Palos y el gerente de Grupo Collados, Arturo Trujillo, además de contar con la presencia de Luis Cabeza y Juan Pérez, consejeros de

la Àrma fresera. Durante el evento, José A. Trujillo, director comercial de Collados, habló del equilibrio de sabor logrado con la receta y su naturalidad, como claves del éxito de este novedoso producto. Por su parte, el director de marketing de Fresón de Palos, Jaime Zaforas, explicó el lanzamiento de la nueva referencia como parte de la estrategia de marca de la compañía, centrada en reforzar su liderazgo en los productos frescos de temporada, y en extender su reconocimiento y notoriedad a otras categorías cuyo componente principal sea la fresa y estén presentes en los lineales durante todo el año. En este sentido, la empresa onubense ha estrenado recientemente productos como la Mermelada de Fresón de Palos de Temporada con Hero, o la línea de postres helados de Fresón de Palos con la Ibense Bornay.

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Frutas rojas deliciosas con 5 letras El sector de los frutos rojos onubenses evoluciona y se revoluciona, se perfecciona en sus elementos y en sus niveles de excelencia. 1PS +"7*&3 "3*;.&/%* 36*; HFSFOUF EF 0QFSaDJPOFT EF ;FSZa

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Objetivo, producciĂłn sin residuos La empresa Surberry se suma a la lĂ­nea sostenible de ofrecer berries 100% saludables como valor aĂąadido de su buena senda empresarial.

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Harold Huot HFSFOUF EF 4VSCFSSZY

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uÊ balance realiza de esta campaùa 2015-2016? .VZ QPTJUJWP (SaDJaT a VOa CVFOa HFTUJÆO EF Ma FOUJEaE a OVFTUSPT TPDJPT aHSJDVMUPSFT Z a VOaT DPOEJDJPOFT GaWPSaCMFT EFM NFSDaEP IFNPT FYQFSJNFOUaEP VO DSFDJNJFOUP HFOFSaMJ[aEP FWJEFODJaEP a OJWFM PSHaOJ[aUJWP QPS FKFNQMP DPO VO aVNFOUP EFM OËNFSP EF USaCaKaEPSFT FO QMaOUJMMa Z DPO VO JODSFNFOUP EF QSPEVDUPSFT EF DaSa aM aÅP RVF WJFOF

ÂżCĂłmo ha sido el desarrollo de Adelita? -a aQVFTUa QPS Ma GSaNCVFTa "EFMJUa EFTEF 4VSCFSSZ TVSHJÆ FO FM aĂ…P &OUPODFT DPNFO[aNPT TV DPNFSDJaMJ[aDJÆO EFM $MVC 1MaOaTa .½YJDP Z FOTFHVJEa QVEJNPT DPNQSPCaS RVF EFCJEP a TVT DVaMJEaEFT WaSJFUaMFT SPCVTUF[ UaNaĂ…P FUD Z a TV HSaO aDFQUaDJÆO QPS QaSUF EFM DPOTVNJEPS GJOaM FSa Ma WaSJFEaE JEFaM QaSa EaS VO QaTP NÂśT FO Ma DPNFSDJaMJ[aDJÆO EF CFSSJFT )PZ FTUaNPT DPNFSDJaMJ[aOEP a QaĂ TFT IaTUa aIPSa JNQFOTaCMFT DPNP TPO &TDaOEJOaWJa P 4JOHaQVS

Han apostado por la producción integrada y 0 residuos. ¿Cuål es su línea a seguir? %FTEF 4VSCFSSZ DPOUFNQMaNPT DPNP QSJNFS PCKFUJWP aMDaO[aS QaSa OVFTUSPT DMJFOUFT VOa QSPEVDDJÆO TPTUFOJCMF OP FTUaDJPOaM RVF aTFHVSF FM aCaTUFDJNJFOUP EF CFSSJFT FO FM NFSDaEP UPEP FM aÅP DPOTFHVJEP FTUP aIPSa FOGPDaNPT UPEPT OVFTUSPT FTGVFS[PT FO PCUFOFS VO QSPEVDUP TaOP Z MJCSF EF SFTJEVPT RVF OPT aQPSUF VO DaSœDUFS EJGFSFODJaEPS QaSa DPO MPT EFNœT Z RVF QFSNJUa aM DPOTVNJEPS mOaM UFOFS QMFOa DPOmaO[a Z USaOTQaSFODJa FO RVF OVFTUSa GSVUa OP TÆMP FT CVFOa Z EF DaMJEaE TJ OP RVF FT TaOa TaMVEaCMF Z DPO NaZPS SFOUaCJMJEaE QaSa FM aHSJDVMUPS 1aSa FM QSÆYJNP aÅP OVFTUSP QSJODJQaM PCKFUJWP FT TFHVJS NaOUFOJFOEP OVFTUSa Mà OFa EF USaCaKP FO Ma RVF QSJNa Ma DaMJEaE FM CVFO IaDFS Z FM DVJEaEP EFM QSPEVDUP Z EF OVFTUSPT QSPEVDUPSFT ¿Cuåles son los desafíos que el sector ha de afrontar bajo su punto de vista? &O QSJNFS MVHaS FTUaCMFDFS VO Wà ODVMP NœT FTUSFDIP FOUSF DPNFSDJaMJ[aEPSaT Z QSPEVDUPSFT FT NVZ JOUFSFTaOUF Z EF WJUaM JNQPSUaODJa WaMFSOPT EF MPT DPOPDJNJFOUPT RVF DaEa VOP EF MPT JNQMJDaEPT QVFEF aQPSUaS FO FM QSPDFTP EF WFOUa 1PS

Goal: zero-waste production Surberr y joins the sustainable line of providing 100%-healthy berries as added value of its good managerial path.

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Interview to Harold Huot, Surberry’s manager How has the development of Adelita been? In 2011 we started its commercialization of the Planasa MÊxico Club and we could check soon that, due to its varietal features (hardness, size, etc.,) and its big consumers’ acceptance, that was the ideal variety to give another step on the berries commercialization. Today we are marketing in unthinkableuntil-now countries such as Scandinavia and Singapore. You have bet for the integrated and zerowaste production. What is your line to follow? In Surberry we consider as main goal to reach for your clients a sustainable, non seasonal production, to ensure the berries supply in the market all year long; now we focus all our efforts on obtaining a healthy and zero-waste product that gives us a differentiating character and allows final consumer to have full transparency and confidence on that our fruit not only is good and with quality but also 100% healthy and with larger profitability to farmer. How do you value the celebration of the II Congress of Red Berries? Do you think this is necessary for the sector? This congress is going to allow local producers to have a larger visibility and to advertise their products at an international level. At the same time it will allow buyers to have a direct treatment with those producers.

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Ampliar el arco de producciรณn en precoces

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La I+D juega un papel fundamental para encontrar variedades de fresas y berries de mayor sabor y producciรณn, y que a la vez amplรญen la ventana comercial.

0(/Ă?1 < 6$1'Ă‹$

#35 razones con proyecciĂłn de futuro

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Etygraf celebrĂł su 35 aniversario con una campaĂąa en redes sociales que realizĂł un balance de su trayectoria y distingue el paso a la nueva generaciĂłn de la empresa.

-XQLR

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uÊ balance realiza de su campaùa #35razones realizada en RRSS? -a DaNQaÅa 3a[POFT Ia UFOJEP VOa SFTQVFTUa NVZ HSaUJmDaOUF UaOUP QPS QaSUF EF OVFTUSPT TFHVJEPSFT FO MaT SFEFT TPDJaMFT DPNP FOUSF OVFTUSPT DMJFOUFT Z QSPWFFEPSFT aEFNœT EF TV QPTJUJWa SFQFSDVTJÆO FO MPT NFEJPT EFM TFDUPS %FTEF FM EF GFCSFSP FNQF[aNPT a DPNVOJDaS EJaSJaNFOUF DaEa VOa

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&OUSFWJTUa a David BaldovĂ­ SFTQPOTaCMF EF NaSLFUJOH EF &UZHSaG

“

Al futuro le pedimos crecer como empresa y seguir como familia

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“Algo estamos haciendo mal” La Interprofesional de Castilla- La Mancha alarma sobre la responsabilidad del sector en el descenso del consumo de melón a nivel nacional. ALICIA LOZANO OaM EFM .FMÆO Z Ma 4aOEÁa EF $aTUJMMa- -a .aODIa $SJTUÆCaM +JN½OF[ SFmSJ½OEPTF a RVF FO HFOFSaM FM TFDUPS EFM NFMÆO FO &TQaÅa EFCF USaCaKaS FO SFEVDJS FM OËNFSP EF WaSJFEaEFT EF NFMÆO Z NJSaS N¶T QPS Ma DaMJEaE RVF QPS Ma QSPEVDUJWJEaE i&O Ma CËTRVFEa EF FTa SFOUaCJMJEaE QFSEJEa TF Ia JEP aQPTUaOEP QPS Ma PCUFODJÆO EF VO NaZPS SFOEJNJFOUP FO DaNQP EPOEF QPS FKFNQMP FO VOa IFDU¶SFa FO Ma RVF TF EFCFSÁaO DVMUJWaS VOaT a UPOFMaEaT N¶YJNF TF aMDaO[aO IaTUa MaT &TUP Ia MMFWaEP a VOa Q½SEJEa EF Ma DaMJEaE EFM QSPEVDUP RVF JOFWJUaCMFNFOUF FT MP RVF

CRISTÓBAL JIMÉNEZ, presidente de la Interprofesional del Melón y la Sandía de Castilla-La Mancha.

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-XQLR

0(/Ï1 < 6$1'Ë$

0(/Ă?1 < 6$1'Ă‹$

Potenciar el melĂłn manchego La Cooperativa Santiago ApĂłstol de Tomelloso con irma el descenso productivo debido al miedo a la apariciĂłn del virus Nueva Delhi y apuesta por promocionar la IGP. JUAN HERRERA

-XQLR

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To boost the consumption of the La Mancha’s melon The cooperative Santiago Apóstol from Tomelloso bets for promoting the PGI and confirms the productive decrease due to the fear of the New Delhi’s virus.

“

Se prevĂŠ un 20% menos de melĂłn y un repunte en la producciĂłn de sandĂ­a

To make a continuous control of its partners’ production, as well as a monitoring of the treatment carried out in their lands are some of the premises that ensure the quality of the products marketed by the Cooperative Santiago ApĂłstol. “We guarantee the client in every moment that we follow all the quality regulations established by Globalgap and IFS, besides ensuring a correct manufacture and a quick management of supplyâ€?, points out JosĂŠ Ă ngel Serrano, its president. This is its way to differentiate in sectors with so much competition as the melon and watermelon are, which face a new campaign with a foreseen decrease of the melon harvest in around 20%, due to the fear of a likely appearance of the New Delhi’s virus. That has caused an increase of the cultivation of watermelon, although in Santiago ApĂłstol that bet is, for the moment, cautious. PGI The president emphasizes the value of the role that PGI Melon from La Mancha must accomplish on the product’s revaluation. “With this kitemark we differentiate our melon throughout the quality, but this is not recognized by final consumerâ€?. Before that, managers from Santiago ApĂłstol request a common endeavor to promote and boost the consumption of the melon protected by this quality brand.

La caída del consumo de melón, a debate Todo apunta a un descenso en la calidad del producto, algo que desde empresas como Hortiman luchan por mantener como punto clave de su negocio. ALICIA LOZANO

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Nuestra prioridad no es vender más volumen sino ofrecer un género con calidad

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0(/Ă?1 < 6$1'Ă‹$

En defensa de la IGP del MelĂłn de La Mancha La Cooperativa Nuestra SeĂąora de PeĂąarroya afronta la nueva campaĂąa con reducciĂłn de producciĂłn en melĂłn y aumento de la sandĂ­a. Los bajos precios y el virus Nueva Delhi, claves en esta situaciĂłn. JUAN HERRERA

-XQLR

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RAMĂ“N LARA, presidente de la Cooperativa Nuestra Sra. de PeĂąarroya.

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La cooperativa confĂ­a en el pronto despegue de La Interprofesional del MelĂłn y la SandĂ­a, que agrupa al 75% de los agentes del sector

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Defending the PGI Melon of La Mancha The Cooperative Nuestra Seùora de Peùarroya gets ready for the new campaign by reducing production in m e l o n a n d in c r e a s in g it in watermelon. In a sector like the melon, where competitors grow year after year and prices are in full regression, the differentiation is crucial to survive. To give added value to the product is the goal set by companies. That is also the case of the cooperative Nuestra Seùora de Peùarroya. Low quotes, along with New Delhi’s virus, have caused that many producers have left behind melon and started betting for watermelon. As a matter of fact, the cooperative, which produces yearly 12,000 tonnnes, will increase its watermelon production this year from the 4,500 tonnes to almost 6,000, whilst in melon they will reduce the harvest to the half. Solutions for melon But instead of giving up, the sector works to improve its positioning and the intended differentiation. In this process, it’s crucial to emphasize the value of the PGI Melon of La Mancha. This kitemark was initiated some years ago and although the sector is convinced about its need, the distribution isn’t completely sure about its value, what causes a lower bet for this seal. Nonetheless, this situation could change with the takeoff of the inter-branch organization that gathers the 75% of the sector’s agents. According to the Cooperative’s president, Ramón Lara, that will allow a highest support to the PGI and the companies will get more involved in offering it to their clients, along with an important campaign of national promotion at first, and internationally afterwards.

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Pioneros en sandĂ­a Mientras la sandĂ­a estĂĄ siendo ahora un descubrimiento para muchos productores, en Agroborja ya eran expertos desde sus inicios. ALICIA LOZANO EFTEF "HSPCPSKa UJFOFO DMaSP RVF FTUa FWJEFOUF aQVFTUa QPS Ma TaOEĂ a aM GJOaM FT UaNCJ½O DPNQFUFODJa Z TJNQMFNFOUF MMaNaO a Ma DPSEVSa a Ma IPSa EF aVNFOUaS MPT WPMĂ‹NFOFT i)aZ RVF UFOFS NVDIP DVJEaEP QPSRVF TJ OPT EFTCPSEaNPT FO QSPEVDDJÆO MP RVF FT VO QSPEVDUP CVFOP QaSa Ma [POa QVFEF TFS SVJOPTP QPS FTP EFCFNPT JS aCSJFOEP OVFWPT NFSDaEPT FO &VSPQa Z FO PUSPT QaĂ TFT aDPSEF aM DSFDJNJFOUPw EFUaMMa "OUPOJP &O SFMaDJÆO aM QSPCMFNa EF /VFWa %FMIJ FO NFMÆO TFHĂ‹O "OUPOJP Ma FTUSaUFHJa EFCFS TFS Ma QSFWFODJÆO #VFOaT QSÂśDUJDaT aHSĂ DPMaT RVF Za FTUÂśO USaOTNJUJFOEP a Ma TFHVOEa HFOFSaDJÆO EF Ma FNQSFTa MPT USFT IJKPT EF MPT IFSNaOPT #PSKa GVOEaEPSFT EF Ma FNQSFTa "OUPOJP Z +VaO DPO FM GJO EF HaSaOUJ[aS VO GVUVSP aM MFHaEP GaNJMJaS 1PS FMMP MaT NFKPSaT UFDOPMÆHJDaT Z MaT JOWFSTJPOFT TPO DPOTUaOUFT UaOUP FO aMNaD½O- QPS FKFNQMP DPO VOa DÂśNaSa EF GSĂ P QaSa Ma DPSSFDUa DPOTFSWaDJÆO EFM QSPEVDUP- DPNP FO DaNQP DPO Ma aERVJTJDJÆO EF OVFWa NaRVJOaSJa

Pioneers on watermelon While watermelon is being now a discovery for many producers, in Agroborja they were experts since their beginnings.

ANTONIO BORJA, gerente de Agroborja.

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Especialistas en sandĂ­a rallada con un 70% de su volumen

Stopping by La Mancha, we verify that meanwhile other entities complement its main cultivation, the melon, with watermelon, in Agroborja that is and has always been its main product, with the 70% of its production. So they play with certain advantage in the specialization of that product, since they were pioneers on betting for it two decades ago. Then, in Agroborja they increase their watermelon production in around 20% every year reaching this season the 150 hectares of own production and keeping stable its melon volume with around 40 hectares. The differential value of the firm is based on that, unlike the area’s production (seedless mini-size watermelon), they are specialist in the striped kind, mainly. Despite producing a variety that is different to the typical one in the area, the Agroborja company has clear that evident bet for watermelon is eventually also competence and it simply calls to the good sense when increasing volumes. The technology improvements and investments are constant in both warehouse (with, for instance, a cooling changer for the correct product conservation) and field, with the acquisition of new machinery.

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T h e h i g h q u a li t y o f watermelon is a reality

JUAN à NGEL GUTIÉRREZ, gerente de Agromancha.

The new varieties have achieved a uniform qualit y in all the production areas of Spain boosting the consumption. We couldn’t miss the yearly appointment with Agromancha firm, where we met Juan Ă ngel GutiĂŠrrez, its manager. They represent one of the many entities that are choosing to increase the watermelon’s volume up to equalize even the rate of melon cultivation, which keeps being narrowly its main product. “Watermelon is a product whose quality has become quite homogenous with the new varieties, improving a lot in all the areas, so it’s taking over the consumption lost by melonâ€?. Novelties A company always focuses its goal on growing and for that it’s mandatory to go improving processes. That is proved by Agromancha that has decided to invest on new calibrating machinery due to the increase registered every year in the volume of seedless, black watermelon and as a mean to improve the product’s package. This investment also responds to its growth in the cultivation of the Butternut kind pumpkin; increasingly important in the area due to the increase of its demand. On the other hand, Agromancha will start this campaign to market production under the PGI Melon of La Mancha seal and will introduce a premium brand aiming to differentiate the high quality of its product in the market.

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El arma contra Nueva Delhi, la prevenciĂłn El mayor problema para muchos agricultores la pasada campaĂąa fue el virus de la mosca blanca, que mermĂł gran parte de la cosecha. ALICIA LOZANO

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Prevention: the weapon against New Delhi T h e b i g g e s t p r ob l e m o f m a ny farmers during last campaign was the white fly’s virus, that damaged big part of the harvest. Depending on the area, the incidence of New Delhi was developed with more or less intensity. For instance, in Manzanares many lands didn’t obtain any production. In order to fight against it, different operators point at the need for prevention and avoiding the appearance of the vector, the white fly, throughout the know-how of the farmer, as the firm Nuùez García y Perico is doing; something essential before the lack of varieties with resistance and authorized phytosanitary products. For this reason and before the low prices, the melon hectares of the region have been reduced, although this hasn’t been the case of this company, as it maintains its volume year after year. In parallel, it increases its watermelon production; always both products under the brands El caballero Andante and El Calar Manchego. Two seals that have become model in the markets and not only because their allusion to El Quijote, but for the quality they show, thanks to their over-30-years background. In this goal of providing the best product, during the last season they invested on a cardboard package with a maximum-quality print, much more attractive, as well as on machinery for storage and field. Small advances that help to make this company big.

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Gran éxito en la Jornada de Puertas Abiertas de Cebolla de Bejo

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ejo Ibérica organizó el pasado mes de abril una Jornada de Puertas Abiertas de Cebolla en Posadas (Córdoba), en la que se congregaron un centenar de profesionales del sector y que sirvió para conocer las variedades que la compañía ha desarrollado para la zona del Valle del Guadalquivir y el litoral mediterráneo. En una visita a campo la compañía mostró su nueva variedad Makalu, del tipo Japonesa precoz, que ya comercializa entre los agricultores de la zona sur de la península.

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Las cualidades de esta cebolla son innegables: ofrece unos grandes rendimientos en campo, es muy vigorosa y de forma redondeada y con resistencia intermedia al mildiu. Además, permite competir en el mercado en fases tempranas, a Ànales de abril. En una carpa situada en la Ànca La Barranca del Picacho, la compañía expuso toda su oferta de cebollas especialmente indicada para la zona: Pirate, dulce; Nieto, de cosecha posterior a Makalu; Maragogi, muy interesante para manojo; y Santamaría, de piel blanca con gran resistencia al mildiu.

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Medfel vuelve a crecer en visitantes

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a octava edición de Medfel registró un año más un ligero incremento de visitantes con respecto a la anterior. Esta cita internacional del sector de frutas y hortalizas que reúne a los países de la Cuenca del Mediterráneo y que se celebró en Perpiñán del 26 al 28 de abril, acogió en esta ocasión 6.122 visitantes, una cifra que representó un aumento del 5%. Además, en el marco de la feria se llevaron a cabo las populares reuniones de negocios BtoB durante los tres días, con casi 6.000 citas concretadas con más de 150 compradores de empresas VIP procedentes de 43 países. En

esta convocatoria, las lechugas fueron las protagonistas de Medfel, y se volvió a repetir la sección Medfel TECH, dedicada a las empresas auxiliares del sector hortofrutícola, por segundo año consecutivo. “Esta edición ha sido un éxito”, manifestó Chantal Passat, la presidenta del comité de organización de Medfel, al conocer los datos que hacen patente el crecimiento en el volumen de visitas. Passat a su vez facilitó las primeras pinceladas del certamen del próximo año: “La edición 2017 tendrá lugar la última semana de abril y vamos a trabajar en aportar mayor innovación”.

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La UniĂłn incrementa su capacidad productiva La importante inversiĂłn tecnolĂłgica de sus instalaciones que la irma culmina este aĂąo supone un incremento del 60% en su volumen de sandĂ­a. ALICIA LOZANO

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La Union increases its production capacity The impor tant technologic investment on it s fac ilit ies finishes this year and means an increase of 60% of its watermelon volume.

ALBERTO RODRĂ?GUEZ, responsable de marketing de AlhĂłndiga La UniĂłn

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Somos el Ăşnico laboratorio acreditado por ENAC en AlmerĂ­a y nuestro pilar fundamental es la seguridad alimentaria

Los laboratorios de La UniĂłn, acreditados por ENAC.

Alhóndiga La Unión continues growing exponentially by strengthening its position as one of the biggest marketers of fresh produce of the Almeria province. In this occasion, we talk about its line of watermelon and melon with its marketing responsible, Alberto Rodríguez. The work done with this cucurbitaceous, especially in watermelon, by Alhóndiga La Unión is another proof more of the high professionalism level they have reached in terms of quality, technology and commercialization. As an instance, the past year they increased their production volume of watermelon a 50% thanks to the start-up of the first stage of their investment on warehouse’s machinery, what made them reach the 47,000 tonnes. Their technology bet will finish along this campaign with the subsequent forecast of a 10% more for this season. The offer of a high-quality product with the highest safety food has eased them to obtain a larger demand in the European market, main destination of their deliveries.

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Nueva etiqueta de Sandía Fashion.

Fashion crece y renueva su imagen Grupo AGF sigue aumentando en volumen y super icie con un + % este año, y lanza una nueva campaña de marketing con Agatha Ruiz de la Prada y Anne Igartiburu como protagonistas. VIRGINIA HERNÁNDEZ

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De mayo a octubre promocionarán la sandía con el claim ‘La más dulce’

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Anne Igartiburu es la imagen de la campaña ‘La más dulce’.

Recientemente han inaugurado sus nuevas instalaciones en El Ejido.

Fashion grows and renovates its image AGF Group keeps increasing volume and sur f ace w it h over +7% t h i s y e a r a n d r e l e a s e s a new market ing campaign w ith Agatha Ruiz de la Prada and Anne Igartiburu as main characters. The Fashion brand is recognized by its 100%-guaranteed quality products that have made it leader in its segment. After a long walked way, Group AGF Sandía Fashion initiates now the path of the consolidation path, with a growth of 7% in volume and surface this year that will make it reach the 75 million kilograms, 1,800 hectares and a 5-7% more of the invoicing reached the past year, 30 million €. “If reaching is difficult, staying is even more difficult”, tells the new manager, Antonio Rodríguez Vela. For that, the group is developing a transverse strategy that includes the change of headquarter to own facilities in El Ejido to gather the management and be close to the area with largest number of partners (11 in 17 are in West) and a new image which they try to highlight with

the essence of its products. Under the claim “the sweetest one”, the group renovates the labeling with a design requested to Agatha Ruiz de la Prada and with Anne Igartiburu as the principal image of the campaign. “The markets’ researches must guide us to keep betting for innovation”. To Rodríguez Vela, this aspect is fundamental and he rules the daily work at different levels. Recently they have introduced the results of a performed research that unveils the benefits of the citruline (a watermelon’s component) for athletes. Besides, they research the new varieties of small caliber with Bayer and delve into new ways of commercialization as packaging, whose results can be seen in 2017. All of that leads to a conclusion: consumer chooses quality and, for that, chooses Fashion.

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Gran crecimiento de la sandĂ­a mini En los tres Ăşltimos aĂąos CoprohnĂ­jar ha incrementado un 60% el volumen de las variedades de calibre pequeĂąo. VIRGINIA HERNĂ NDEZ DPNFSDJaMJ[aDJÆO EF TaOEĂ a DPO VO WPMVNFO aOVaM EF NJMMPOFT EF LJMPT FOUSF TaOEĂ a HPSEa Z NJOJ TJO TFNJMMaT Z aNaSJMMa NÂśT EF OJDIP -a DaMJEaE EF TVT QSPEVDUPT DPNFSDJaMJ[aEPT FO TV NaZPSĂ a DPO Ma NaSDa #PVRVFU TPO TPDJPT EF "OFDPPQ FT JOEJTDVUJCMF Z MF Ia IFDIP HaOaSTF VO IVFDP FO MPT MJOFaMFT EF .FSDaEPOa RVF EFTEF FTUF aĂ…P DPNFSDJaMJ[a TV GSVUa 1aSa MPHSaS Ma IPNPHFOFJEaE FO Ma QSPEVDDJÆO EF TVT TPDJPT Z DPMaCPSaEPSFT $PQSPIOĂ KaS EFTaSSPMMa VO FTUSJDUP QSPUPDPMP EF DPOUSPM EF DaMJEaE FO UPEPT MPT QVOUPT DMaWF EFM QSPDFTP QSPEVDUJWP DPO TVQFSWJTJPOFT FO DaNQP EFTEF FM JOJDJP EF Ma DPTFDIa U½DOJDPT FTQFDJaMJ[aEPT FO NaEVSaDJÆO RVF EaO FM WJTUP CVFOP QaSa Ma SFDPMFDDJÆO TPMP

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Big growth of the miniwatermelon In last three years Coprohníjar has increased a 60% the volume of the varieties with small size. Same quality and flavor, but concentrated in 2-kg pieces. In the watermelon it is an upward trend promoted by the growing demand of consumers and it is causing producers dedicate a larger surface to this cultivations. That’s the Coprohnijar’s case. In last three years the seedless, mini kind varieties have passed to cover half of its production. And everything suggests that this growth is to continue, since in Spain there increasingly are more families and singles choosing small sizes. In parallel, it’s also growing the demand for big seedless calibers due to the increase of sales of portions in food chains. We visit the Coprohnijar’s facilities with its manager, Juan Segura, where the frenetic path of its new machinery reflects the productive capacity of this model company in the commercialization of watermelon, with 14 million kilograms per year. The quality of its product, most of them with the Bouquet brand (they are Anecoop’s partners) is unquestionable, and has made them win a spot at the shelves of Mercadona, which commercializes its fruit from this year on. In order to achieve homogeneity in production, it develops a strict protocol of quality control in every key points of the production process, highlighting the position of the technicians specialized on ripening and a professional team of watermelon cutters, the only authorized to perform this task. Once ready, the fruit is marketed in the main European markets, where the Coprohníjar’s seal and Bouquet are very valued.

“La Roja con mĂĄs Saborâ€? conquista el mercado La novedosa imagen de la sandĂ­a sin pepitas CaparrĂłs Premium ha tenido un gran impacto. ALICIA LOZANO

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“The Red with the most flavorâ€? conquers the market The novelty image of the CaparrĂłs’ seedless premium watermelon has had a big impact. A professional dancer of AlmerĂ­a, in a deep red dress and with a piece of the CaparrĂłs premium watermelon in her hand like a fan, in different modalities, conform the new campaign of the Grupo CaparrĂłs for this season. With no doubt, a very appealing image for its intensity and strength, given the contrast of its colors, the elegance of the black and the deep red color of the watermelon. To complete the photography of the campaign, they have created promotional videos with the model dancing over the water that no one hasn´t remained indifferent. With them, the goal was to convey the freshness of its CaparrĂłs premium watermelon and also to use the water as a symbol, considering watermelon is composed mainly by that. In few months the campaign has been promoted at both national and international levels. For the moment, the season is developing with regularity and the company expects to reach the 20 million of kilograms marketed. Mainly considering that the quality of the CaparrĂłs premium watermelon is being very good since it is presenting very good conditions of color, flavor, sweetness, taste, etc. As a novelty for this year, the company keeps innovating on new products and recently has released the gazpacho CaparrĂłs Premium made with watermelon.

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FemaGO Veg&Fruit, nueva marca Premium

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0(/Ï1 < 6$1'Ë$

FemaGo Veg&Fruit, new Premium Brand

“

Preparan su incursión en el segmento ecológico para el próximo año y una reestructuración de sus instalaciones para optimizar al máximo su gestión’

After our visit to Femago we have been able to know first-hand what is yet to come in the Group that, with no doubt, lives a crucial moment. The most visible face is its new brand, FemaGo Veg&Fruit for Premium melons and watermelons of big quality and flavor. Besides, from this year on all the fruit of group’s companies will be marketed with the same brands (FemaGo Veg&Fruit and Angora), in a clear bet for earning a major name in the markets of brands. Thanks to its quality, Femago has recorded a big increase of demand (they forecast between 12 and 15 million kilos of watermelon, with a 70% more of invoicing and around 4 and 5 million of melon). This has carried out the company to make important changes at different levels, starting by the exten-

sion of its production schedule, which will be extended until September 15th. In order to be able to manage this important increase, the company has refurbished facilities of 9,000 m2 and has invested on an automatic calibrator that will allow it pass from 80,000 kg/ day to 240,000. The next year they will add a palletizing train. Although until now they exported almost the entire production of melon and watermelon, the Group has changed its strategy and, for first time, will market them at a national level, a market they want to boost. Unstoppable, Femago is preparing more novelties for the next year with the incursion into the organic segment and an important re-structuration of its facilities. More changes and new times for a company with tradition and a long future.

-XQLR

For first time, all the companies of Grupo Femago will market their melon and watermelon with the same brands, among them, this new one for flavor products.

0(/Ă?1 < 6$1'Ă‹$

Resistencia y sabor para lograr un buen melĂłn Costa de AlmerĂ­a afronta la campaĂąa de melĂłn y sandia con buenas perspectivas comerciales, apostando por ofrecer el producto en su punto Ăłptimo de maduraciĂłn. JUAN HERRERA

E

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Costa de AlmerĂ­a espera producir 16 millones de kilos de melĂłn

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“

-XQLR

ENRIQUE VARGAS, gerente de ComercializaciĂłn de Costa de AlmerĂ­a

Quality and flavor to obtain a good melon Costa de AlmerĂ­a faces the melon and watermelon campaigns with illusion and big commerc ial expec tat ions, by bet t ing for offer ing maximum quality produc t s at it s opt imum point of ripening. With In the campaign 2016 where we already are immersed, the first data appear showing that, at a global level, watermelon has gaining ground in terms of surface and production to melon, although there are exceptions that don’t follow that rule. Costa de AlmerĂ­a has foreseen to increase in melon at least a 15% in comparison with its records from the previous year, with a volume of 19 million kilograms summing up the different varieties. The AlmerĂ­a’s toad skin melon has placed in last years in a top level of flavor and resistance, not having to envy anything to the ones from Murcia or La Mancha. “We are doing things right and markets are recognizing our effortâ€?, comments Enrique Vargas, manager of Costa de AlmerĂ­a. The key for success is found on harvesting the product at its optimum ripening point. The new consumer’s likes are also what pushes Costa de Almeria to develop new lines of work and improvements, with the goal of obtaining a larger acceptance of our products. Then, Costa de AlmerĂ­a has been adapted to the increase of the demand for seedless watermelon, keeping just a 10% of the kind with seeds.

0(/Ă?1 < 6$1'Ă‹$

A

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Production in A g r o p o n ie n t e u n t il September

MelĂłn y sandĂ­a de Agroponiente hasta el mes de septiembre Sus marcas, Gold Quality, Hortni y Fashion para sandĂ­a, y BombĂłn de Agroponiente para melĂłn, vuelven a ser sinĂłnimo de calidad y sabor, gracias a su sistema de supervisiĂłn profesional del momento de corte. QaSa aMDaO[aS FM OJWFM EF DaMJEaE RVF IFNPT DPNQSPNFUJEP DPO OVFTUSPT DMJFOUFT Z RVF FMMPT FTQFSaO EF OPTPUSPTw aTFHVSa ÂœOHFM -ÆQF[ SFTQPOTaCMF EFM %FQaSUaNFOUP 5½DOJDP EF AHSPQPOJFOUF &M DaMFOEaSJP EF QSPEVDDJÆO Z DPNFSDJaMJ[aDJÆO EF NFMÆO Z TaOEĂ a QPS QaSUF EF AHSPQPOJFOUF TF Wa a aMaSHaS aM NFOPT IaTUa FM NFT EF TFQ-

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Its brands, Gold Quality, Hortni and Fashion for watermelon and BombĂłn de Agroponiente for melon are again a synonym of quality and flavor, thanks to its system of professional supervision in the cutting moment. Agroponiente has worked with the farmers during the entire cultivation process and focuses the commercial strategy on its brands and the prestige they have obtained in the national and international markets. Black and striped watermelon, with or without seeds, known for its big flavor and consistency of its flesh; and melon in its varieties of Toad Skin, Yellow, Cantaloup and Galia are those that are offered again in this campaign. Flavor, quality and control of cutting The control of the date and way of cutting are key for this two seasonal fruits in Agroponiente; an aspect that is straightly related to the quality and flavor of both. The production and commercialization schedule of melon and watermelon of Agroponiente will be extended at least until September, thanks to the expansion philosophy of the production areas that has been being performed during several campaigns. That will mean “a larger offer for our clients in two products that also are increasingly more demanded during more months along the yearâ€?, highlights Manuel MartĂ­nez Daza, Agroponiente’s commercial director.

-XQLR

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0(/Ă?1 < 6$1'Ă‹$

Vegacaùada se vuelca con la campaùa de melón y sandía Habrå mås producción de melón tardío que temprano y la compaùía apuesta un aùo mås por la calidad y por el måximo sabor en ambos productos.

VegacaĂąada throws itself with the campaign There will be more production of late melon than early melon and the company bets this year again for the quality and the supreme flavor in both products.

-XQLR

V

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This year the evolution of cultivation is oriented towards a bit later production of spring-summer, especially in melon, given that the temperatures have delayed the reach of the highest levels of cold and have extended the productions from the first stage. According to Manuel Soto, director of the Field Department in VegacaĂąada, “the production dates are the logic consequence of the winter’s evolution. Our labor is extended from the planning of the plantations to the calculus of volumes and dates, in order for our farmers to be always perfectly supported at every stage and the process of their labor and our clients to have the largest information about the features of our productionâ€?. Cutting in its perfect moment VegacaĂąada has been working in a serious and efficient way together with the farmers on controlling thoroughly the cutting moment of its melons and watermelons, making it coincide with the optimum ripening degree. Then, one more year, the VegacaĂąada’s melons, in the Toad Skin variety, will reach the markets under the “Dulce de Vegaâ€? brand, which has over a decade of prestige. That same brand also represents the VegacaĂąada’s watermelon, in varieties such as White and Black, with or without seeds; besides the SandĂ­a Fashion (Fashion Watermelon), a brand with high standing that this company markets as part of the AsociaciĂłn Grupo Fashion (AGF).

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Capaces de producir plantas a la carta El Grupo Cristalplant gestiona toda una industria de plantas hortícolas con la singularidad de poder ofrecer un producto personalizado a cada cliente. ALICIA LOZANO

-XQLR

L

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“

Somos el primer semillero en Almería en obtener la certimcación Global Gap

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Maduraciรณn รณptima y frutos con mejores propiedades organolรฉpticas El nuevo fertilizante YaraVitaโ ข STAR K es un aporte extra de potasio que fortalece la planta y le aporta mรกs grados Brix al fruto, dos factores fundamentales para melรณn y sandรญa. VIRGINIA HERNร NDEZ FTUSยฝT Iร ESJDP AEFNยถT DPODFOUSa MPT Eร aT EF SFDPMFDDJร O Z IaDF RVF Ma NaEVSaDJร O TFa NยถT VOJGPSNF Z IPNPHยฝOFa F JODMVTP Ma aEFMaOUa IaTUa VOa TFNaOa aMHP NVZ JNQPSUaOUF FO DVMUJWPT DPNP FM NFMร O Za RVF QFSNJUF aM QSPEVDUPS aOUJDJQaSTF a Ma DPNQFUFODJa EF PUSPT NFSDaEPT 0USP CFOFmDJP JNQPSUaOUF EFSJWaEP EFM VTP EF FTUF GFSUJMJ[aOUF FT Ma NFKPSa EF MaT QSPQJFEaEFT PSHaOPMยฝQUJDaT Za RVF FM QPUaTJP FT GVOEaNFOUaM FO Ma QSPEVDDJร O Z USaOTQPSUF EF a[ร DaSFT FO Ma QMaOUa EFTEF Ma IPKa aM GSVUP Z TV aDDJร O QSPWPDa FM JODSFNFOUP EFM HSaEP EF a[ร DaS HSaEPT #SJY &TUF ร MUJNP aTQFDUP FT NVZ WaMPSaEP QPS Ma DPNFSDJaMJ[aDJร O Z DaCF EFTUaDaS RVF aEFNยถT EF FTUa NFKPSa EF TaCPS :aSa7JUaย 45A3 , aZVEa UaNCJยฝO a aMaSHaS Ma WJEa QPTU DPTFDIa EF MPT GSVUPT EF MPT DVaMFT aVNFOUa TV QFTP Z DaMJCSF -a aQMJDaDJร O EF :aSa7JUaย 45A3 , QVFEF SFaMJ[aSTF NFEJaOUF GFSUJSSJHaDJร O FO SJFHP MPDaMJ[aEP FT IJESPTPMVCMF NJDSP aTQFSTJร O F IJESPQPOร a aTร DPNP QPS Wร a GPMJaS FO GSVUaMFT Z Dร USJDPT Z aMHVOPT DVMUJWPT IPSUร DPMaT %FTEF :aSa TFร aMaO RVF TV aQMJDaDJร O OP JOUFSGJFSF FO FM QMaO EF aCPOaEP VUJMJ[aEP IaCJUVaMNFOUF QPS MP RVF Ma DPOWJFSUF FO FM DPNQMFNFOUP QFSGFDUP QaSa aTFHVSaS VOa CVFOa DPTFDIa

YaraVitaT STAR K estรก recomendado para su uso en cultivos hortรญcolas de invernadero y de campo abierto.

El aporte de Potasio favorece una maduraciรณn mรกs uniforme y homogรฉnea.

YaraVitaT STAR K ayuda a alargar la vida poscosecha de los frutos de los cuales aumenta su peso y calibre.

-XQLR

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9$5,26

Tomates pera Hulk.

Consistencia y calibre para la exportación Este año empieza a comercializarse en la península, Tolentina, una variedad de tomate suelto de calibre M-MM que ya copa el 85% de la comercialización de Canarias en su segmento. VIRGINIA HERNÁNDEZ

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-XQLR

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Variedad Tolentina.

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“

La mrma invierte el 80% de sus recursos al departamento de I+D+i y cuenta con un equipo de breeders con más de 30 años de experiencia

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0(/Ă?1 < 6$1'Ă‹$

The yellow melon gains market share

El melĂłn Amarillo gana cuota de mercado La empresa KPE registra cada aĂąo una mayor demanda de melĂłn Amarillo, y en especial de su marca I Love Yellow Melon. &OUSFWJTUa a

Juan Manuel Ruiz Soler %JSFDUPS $PNFSDJaM EF ,FUUMF 1SPEVDF &TQaĂ…a ,1&

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uÊ previsiones tienen para esta campaùa? /VFTUSa FYQFDUaUJWa QaSa Ma QSFTFOUF DaNQaÅa FT TJNJMaS P MJHFSaNFOUF JOGFSJPS a Ma QaTaEa EPOEF UVWJNPT VOa QSPEVDDJÆO aQSPYJNaEa EF EF LJMPT QSPEVDJEPT FO Ma 3FHJÆO EF .VSDJa Z FO $aTUJMMa -a .aODIa *OJDJaNPT Ma aDUJWJEaE a QSJODJQJPT EF KVOJP Z mOaMJ[aNPT a NJUaE EF TFQUJFNCSF aVORVF DPNP TJFNQSF FT Ma DMJNaUPMPHà a Ma RVF NaSDa FM DPNJFO[P Z FM mOaM EF MaT DaNQaÅaT

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ÂżQuĂŠ busca la distribuciĂłn en este tipo de melĂłn (el Amarillo)? /VFTUSPT DMJFOUFT FTUÂśO DaEa WF[ NaT FOGPDaEPT a DPOTFHVJS VO CVFO TaCPS Z a SFDVQFSaS EF aMHVOa NaOFSa MaT TFOTaDJPOFT RVF RVJ[ÂśT TF IaZaO QFSEJEP FO MPT Ă‹MUJNPT aĂ…PT FO FM aGÂśO EF JOUFOUaS aMaSHaS Ma WJEa EFM QSPEVDUP AM mOaM FM DPOTVNJEPS SFQJUF TJ MF HVTUa MP RVF DPNQSa AVORVF Ma aQaSJFODJa FYUFSOa UaNCJ½O FT SFMFWaOUF DaEa WF[ TF MF Ea NFOPT JNQPSUaODJa a QFRVFĂ…PT EFGFDUPT RVF QVFEa QSFTFOUaS FO GaWPS EFM TaCPS Z Ma DaMJEaE JOUFSOa

En el sector, vemos un descenso de la superficie de melĂłn en favor de la de sandĂ­a, ÂżquĂŠ se deberĂ­a hacer para recuperar cuota de mercado en melĂłn? &T VO IFDIP DJFSUP RVF Ma TaOEĂ a MF FTUÂś HaOaOEP UFSSFOP aM NFMÆO 4JO EVEa QPS RVF TF IaO DPOTFHVJEP FYDFMFOUFT WaSJFEaEFT FO aMHĂ‹O DaTP FYDMVTJWaT RVF FTUÂśO UFOJFOEP ½YJUP DPNP 'aTIJPO &O OVFTUSa TFDUPSJaM EF 1SPFYQPSU TF FTUÂś EFCaUJFOEP Ma OFDFTJEaE VSHFOUF EF DSFaS VOa NaSDa DPMFDUJWa FO MPT EJTUJOUPT UJQPT EF NFMÆO RVF SFĂ‹Oa FO WaSJFEaEFT DPODSFUaT MaT DaSaDUFSĂ TUJDaT EF DaMJEaE TaCPS Z QSFTFOUaDJÆO aEFDVaEaT QaSa FTUJNVMaS FM DPOTVNP 1aSa FMMP UaNCJ½O FT OFDFTaSJP RVF Ma HSaO EJTUSJCVDJÆO EFKF EF DPOTJEFSaSMP DPNP VO QSPEVDUP iSFDMaNPw EPOEF QSFWaMFDF FM QSFDJP Z OP Ma DaMJEaE

AdemĂĄs de melĂłn para venta en fresco tambiĂŠn destinĂĄis parte de vuestra producciĂłn a procesadores, ÂżquĂŠ porcentaje dirigĂ­s a industria? AQSPYJNaEaNFOUF VO EF Ma QSPEVD-

Interview to Juan Manuel Ruiz Soler, Kettle Produce EspaĂąa (KPE) Sales Director. What forecast do you have for this campaign? Our expectations are very similar or slightly lower than the past campaign, around 10 million kilograms in Murcia and Castilla La mancha. We initiate the activity in June and finish in the middle of September. In KPE you bet for the yellow melon for exportation. Where do you market it and with what brands? Our main destination keeps being United Kingdom, where it is increasingly more recognized for its flavor and features, although we also provide for most of the European countries. We mainly work with big chains, being our brand “I love Yellow melonâ€? the most demanded by our clients. In latest years we have observed a sustainable growth in the consumption of our melon. What does distribution search in this kind of melon? Our clients are increasingly more focused on obtaining a good flavor and recovering the sensations maybe lost in latest years when looking for trying to extend the product’s shelf life. Consumer repeats if he likes what he purchases and he increasingly doesn’t care about minor damages in favor of flavor and inner quality. Besides melon being sold as fresh, you also address certain part of your production to manufacturers, what percentage do you address to that industry? Around 35%. The size and its external appearance determine its destination to fresh or manufactured. It’s important to have a good balance among the clients in order to maximize the use of the cultivation. In the sector, we see a decrease of the melon surface in favor of the watermelon, what should be done to recover that quote? In Proexport, it’s being discussed the urgent need for creating a collective brand in the different kinds of melon that gathers, in concrete varieties, the adequate features to boost consumption. To that, it’s necessary big distribution to stop considering it as a “claimâ€? where price prevails before quality.

-XQLR

The company KPE registers every year a larger demand of yellow melon and specially of its brand “I love Yellow Melon�.

0(/Ï1 < 6$1'Ë$

Diversiϐicación para seguir creciendo El primer operador de sandías de Europa, Anecoop, ha apostado por una nueva variedad de excepcional calidad y prepara un nuevo packaging 100% reciclable. VIRGINIA HERNÁNDEZ

A

-XQLR

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Juan Segura, Presidente de Coprohníjar y miembro del Consejo Rector de Anecoop, Alejandro Monzón, Presidente de Anecoop y Miguel Moreno, Presidente de Hortamar y también miembro del Consejo Rector de Anecoop.

“

La compañía lleva a cabo una renovación varietal anual del 15-18% Ma mSNa aMDaO[Æ MaT UPOFMaEaT Z FTUPT CVFOPT SFTVMUaEPT Ma IaO MMFWaEP a aQPTUaS QPS VO aVNFOUP EF Ma QSPEVDDJÆO RVF FTUF aÅP aTDFOEFS¶ a 5O FM TJO TFNJMMaT AEFN¶T TJ FM SJUNP DPNFSDJaM TF NaOUJFOF FO JS¶O a QPS MaT 5O -ÁEFS FO FTUF TFHNFOUP QVFEF WaOaHMPSJaSTF EF IaCFS TJEP QJPOFSa FO DPNFSDJaMJ[aS TaOEÁaT TJO QFQJUaT FO DPO #PVRVFU &M JNQVMTP RVF Ia EaEP AOFDPPQ a FTUa GSVUa FT JOEVEaCMF Z a OJWFM HFOFSaM FM TFDUPS EFCFSÁa TFHVJS TV FKFNQMP i&O &TQaÅa OP TF Ia EJHOJmDaEP MP TVmDJFOUF a Ma TaOEÁa Z DSFFNPT RVF FT OFDFTaSJP QPSRVF IaDFNPT VO HSaO USaCaKP EF * % CËTRVFEa EF MaT NFKPSFT WaSJFEaEFT Z DPOEJDJPOFT EF DVMUJWP FYQPSUaDJÆOy FT VO QSPEVDUP FYUSaPSEJOaSJP VOP EF MPT NFKPSFT FO WFSaOPw FYQMJDa FM EJSFDUPS HFOFSaM +PaO .JS 1aSa DPOUSJCVJS a TV QSPNPDJÆO Z aVNFOUaS Ma

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0(/Ï1 < 6$1'Ë$

Diversification to keep growing

Anecoop is turning 40 and is in better shape than ever. Thanks to its bet for R+D+I, it has found a new variety that substitutes the mythical Queen of Hearts, the Syngenta’s Red Jasper, a seedless Jubilee kind with very crunchy and sweet taste, an deep color and aroma. Always in the search of materials to make it win competitiveness, the company keeps studying new varieties to extend the commercial schedule and improve the performance and quality of its products. As a result of that endeavor, it counts on “the best mini of the history”, the Precious Petit, a pollinizer with micro-seeds, which they marketed over 12,000 tonnes the past year and stands out for its flavor. Other of its novelties, in a test stage, is a useful net for seedless watermelon Bouquet that gathers all the requirements they were looking for in packaging: 100%-recyclabe paper that will

provide a higher ease of transport and total visibility of the product. During the celebration of its anniversary, the Marketing Responsible, Piedad Coscollá, made a review of the watermelon commercialization. The past year they reached the 104,000 tonnes; in 2016 they will reach 120,000 (80% in seedless kind) and for 2017 they will go to get the 130,000 tonnes. In order to contribute to the watermelon promotion and notoriety of its brand, it performs its campaign Bouquet Watermelons 2016. With a global investment of 500,000€, it will include promotions in France, Czech Republic, Spain (in Canary Islands) and for first time in Poland and Belorussia. In France, the novelty is that they pass from the sponsor cover to have an own spot to highlight the feature “seedless”; a distinctive that will elevate the Bouquet kind to the watermelon’s podium.

-XQLR

The first operator of watermelon in Europe, Anecoop, has bet for a new var iet y of except ional qualit y and is prepar ing a new 100%-recyclable package.

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El control en origen, fundamental para obtener calidad No sirve de nada un packaging atractivo y mucho marketing si al inal no se ofrece calidad. Es el fundamento del trabajo de Frutinter, que crece cada aĂąo en melĂłn y sandĂ­a. &OUSFWJTUa a

Vicente Mingarro SFTQPOTaCMF EF NaSLFUJOH EF 'SVUJOUFS

-XQLR

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uestra apuesta por la línea de melón y sandía creció con la nueva central, así como con el rediseùo de las marcas y el packaging. ¿QuÊ importancia tiene hoy este segmento y quÊ objetivo persiguen a largo plazo? -a OVFWa DFOUSaM OPT Ia QFSNJUJEP USaCaKaS VO NaZPS OËNFSP EF LJMPT EF NFMÆO Z TaOEà a 5PEP FMMP DPO MPT QaDLaHJOHT NœT aDUVaMFT NPEFSOPT Z MMaNaUJWPT RVF MPHSaO SFTaMUaS OVFTUSPT QSPEVDUPT FO MPT MJOFaMFT UaOUP FO MPT NFSDaT DPNP EJSFDUaNFOUF a OVFTUSPT DMJFOUFT &TUa Mà OFa EF OFHPDJP SFQSFTFOUa DFSDa EF VO EFM WPMVNFO UPUaM DPNFSDJaMJ[aEP Z FM PCKFUJWP aÅP a aÅP FT TFHVJS aVNFOUaOEP TV OPUPSJFEaE &O FTUF TFOUJEP RVFSFNPT TVCSaZaS FM aVNFOUP SFHJTUSaEP FO Ma DPNFSDJaMJ[aDJÆO EF NFMÆO ANaSJMMP RVF DaEa WF[ FTUœ UFOJFOEP NaZPS aDFQUaDJÆO a OJWFM OaDJPOaM F JOUFSOaDJPOaM

EĂ a OFHSa TJO QFQJUaT RVF QaSa OPTPUSPT FT Ma RVF QSFTFOUa MaT NFKPSFT DVaMJEaEFT QaSa FM DPOTVNP

El consumo de melón a nivel nacional ha descendido un 30% con respecto a hace 4 aùos mientras que la sandía aumenta. ¿Cuåles son los retos que debe afrontar el sector ante esta realidad? $SFP RVF FM NFMÆO OFDFTJUa UFOFS DaMJEaE Z QSFDJP QaSa GVODJPOaS CJFO 4J TF aQVFTUa QPS Ma QSPEVDUJWJEaE TJO DaMJEaE MaT DPUJ[aDJPOFT TFSœO CaKaT EFTEF FM QSJODJQJP Z QSPWPDaSœO RVF MaT DaNQaÅaT OP TFaO SFOUaCMFT QaSa MPT QSPEVDUPSFT AEFNœT TF IaO EF EJSJHJS NœT FTGVFS[PT a Ma NFKPSa EFM TFSWJDJP Z FM EFTaSSPMMP EFM NaSLFUJOH RVF QFSNJUFO aMDaO[aS VOa EJGFSFODJaDJÆO aOUF FM SFTUP EF QaSUJDJQaOUFT EFM NFSDaEP 6O QaDLaHJOH aUSaDUJWP KVOUP DPO VO CVFO EFTaSSPMMP EF NaSLFUJOH aEFNœT EF VO CVFO TFSWJDJP Z DaMJEaE

ÂżQuĂŠ balance realizan de la pasada campaĂąa de melĂłn y sandĂ­a y quĂŠ previsiones tienen para ĂŠsta? -a QaTaEa DaNQaĂ…a UVWJNPT WPMĂ‹NFOFT OPSNaMFT UO

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La mrma comercializa fruta de contra-estaciĂłn para ofrecer producciĂłn todo el aĂąo

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Control in the origin, fundamental to obtain quality

With Interview to Vicente Mingarro, Frutinter’s marketing responsible Your bet for the melon and watermelon lines grew with the new headquarters. What importance do they have and what goal do they pursue? The new headquarters have allowed us working a larger number of watermelon and melon kilograms; all of that with the most current, modern and appealing packages that are able to highlight our products at the shelves. This business line means around a 15% of the total marketed volume and the goal along the years is to keep increasing their notoriety. The melon’s consumption has decreased. What are the challenges you are facing? Melon needs to have quality and price to work well. If we bet for the productivity without quality the quotes will be low and will cause the campaigns

not to be profitable. It’s necessary to address more efforts to the service improvement and the marketing development. But all of that will only work as long as quality is offered and for that the sector must always make controls in the origin, as we do in Frutinten with technicians who supervise the lands of the associated producers where we cultivate and harvest. What balance do you make of the past campaign and what forecasts do you have? The past campaign we had regular volumes but with ups-and-downs in quality. This year we expect to reach a 10% more in volume around the 13,700-14,000 tonnes. Other of the goals is to keep working on supplying melon and watermelon all year long. We have been commercializing counter-season fruit for several seasons.

-XQLR

An appealing package and much mar ket ing don’t wor k at all if quality isn’t eventually offered. That is the base of the Frutinter’s work that grows year after year in melon and watermelon.

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Red Jasper, sabor y jugosidad En su segundo año comercial, la nueva variedad de Syngenta se per ila como una de las grandes alternativas en sandía de calibre grande por su dulzor y textura crujiente.

VIRGINIA HERNÁNDEZ

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Bibo se enmarca en el segmento de calibres pequeños y tiene una calidad interna excelente

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HM.CLAUSE da el salto a la sandía La casa de semillas se encuentra en el periodo precomercial de su primera sandía para España, que pretende hacerse un hueco en Almería, Murcia y La Mancha. JUAN HERRERA leoso, un melón de calibre marquista de hasta 3 kilos de peso y dirigido a segmentos medios. Para Murcia, la compañía también cuenta con otra importante novedad en Piel de Sapo: Valderas. Pero los avances de HM.CLAUSE no solo han girado en torno al tipo Piel de Sapo. En Galia, la investigación más reciente ha estado orientada al segmento de invernadero para Almería. Aunque no tiene nombre comercial aún, la variedad con código CLXMLN 70* “mejora a Norte, aportándole un mayor calibre, precocidad y grados brix, lo que le conmere una mejor texturaw, señala Manuel Ruiz Ayala, coordinador de desarrollo y promoción de HM.CLAUSE Ibérica. También del tipo Galia para segmento medio de larga vida, la empresa trabaja ya en CLXMLN72**, que contará con

un nombre comercial relacionado con el viento, al igual que Norte y Brisa, y que aportará mejoras importantes respecto a ésta última. Sandía Como hemos constatado, HM.CLAUSE cuenta con un amplio catálogo de melón, algo que quiere lograr también en sandía, sobre todo en un momento en el que este cultivo está creciendo de manera exponencial en España debido a su mayor rentabilidad para los productores en relación con el melón. En este sentido, la empresa de semillas se encuentra en periodo precomercial de la variedad con código CLX3062*. Se trata de fruta triploide, negra y sin semillas, que destaca por sus grados brix y su carne roja, y que está orientada para

MANUEL RUIZ, coordinador de desarrollo y promoción de HM.CLAUSE Ibérica.

los invernaderos de Almería, así como para Murcia y La Mancha. “Iniciamos las pruebas el pasado año, y este año hemos ampliado el número de parcelas, para comenzar la campaña comercial el ejercicio que vienew, indican desde HM.CLAUSE, que tiene puestas grandes esperanzas en esta sandía, incluso en La Mancha, zona eminentemente dedicada al melón, pero donde aspectos como la falta de rentabilidad y el virus de Nueva Delhi ha abierto paso al crecimiento de otros cultivos. *Variedad experimental. **Variedad en trámite de inscripción con autorización provisional de venta.

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H

M.CLAUSE es, sin duda, un auténtico referente mundial y nacional en el segmento de melón, algo que demuestra cada campaña con variedades adaptadas a las distintas zonas productoras de nuestro país. Valverde, Valderrama y Valiente han logrado consolidarse en Almería y Murcia como los Piel de Sapo preferidos; y dentro de la tipología Galia, Brisa y Norte han conseguido satisfacer las necesidades de los agricultores. Ahora, la casa de semillas presenta importantes novedades para esta campaña, que no dejarán indiferente a nadie. Así, HM.CLAUSE ha decidido dar el salto a La Mancha con dos nuevos melones de Piel de Sapo. Valdivieso por un lado, de calibre medio y grande para época temprana y tardía; y por otro lado, Va-

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Una apuesta segura Las últimas novedades de Seminis Ib rica aportan garantías al agricultor en cuanto a productividad, resistencias y calidad interna. VIRGINIA HERNÁNDEZ

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HÉCTOR VIDAL, responsable de Desarrollo de sandía, lechuga, espinaca, puerro y zanahoria de Seminis Ibérica.

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Los nuevos Galia Verdasco y Robredo completan la gama de melón Cyro Line

ANTONIO ÁLVAREZ, responsable de Desarrolo de melón y calabacín de Seminis Ibérica.

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El melรณn Amarillo mรกs resistente Party, la nueva variedad de Zeraim ha tenido un crecimiento importante en el nรบmero de hectรกreas en Murcia dado sus buenos resultados. La entidad tambi n presenta novedades en sandรญa.

Motril.

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Se registra un descenso en el consumo de melรณn y un aumento de

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-XQLR

Motril.

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Por una genรฉtica que aumente el consumo Alta calidad y uniformidad de fruto es el objetivo de Rijk Zwaan, tambi n en melรณn. ALICIA LOZANO

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NOTICIAS

Jaรฉn, en segundo lugar quedรณ, Juan Manuel Gรณmez Melo, cocinero del Restaurante Coso, de Granada y en tercer puesto, Pepi Gรกmiz Gรณmez, aร cionada de la cocina, Huรฉtor Tรกjar. Amenizada por Rubรฉn Nuรฑez, no faltรณ un toque de humor en la Gala, patrocinada por Caixa Bank. Contรณ con la actuaciรณn de Alberto Montero y su grupo de baile.

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La última innvovación de Bayer es su marca de calidad Galkia® para la gama de melones Galia larga vida con sabor

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La producción disminuirá un 20% con respecto al año anterior con 280.000 toneladas

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Mejorar la logística para llegar a China La irma extremeña Tany Nature es consciente de la importancia de la innovación en todos los procesos de la cadena productiva. Su renovación varietal y la ampliación de instalaciones son buena muestra de ello. JUAN HERRERA

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JOSÉ MARÍA NARANJO, responsable del Departamento de Marketing de Tany Nature.

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La compañía lleva a cabo una renovación varietal anual del 15-18%

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Improving logistic to reach China The company from Extremadura Tany Nature is aware of the importance of innovation in all the stages of the production chain. Its varietal renovation and the extension of facilities are a good proof of that. With a handling capacity of 800 tonnes daily and a commercialization of over 50 million kilos per year, Tany Natura has legitimately earned the consideration of leading company in the stone fruit sector. One just has to visit the facilities of its horticultural headquarter to check the qualitative jump registered by the company during the last years. José María Naranjo, responsible of the marketing department welcomes us. Innovation, adaptation to new times and search for excellence are the ingredients of the know-how of a company that has plums, nectarine and peach as its main products, in a permanent evolution. “We have a project of yearly vari-

etal renovation of between the 15 and 18%, which allows us to give response to new markets and the increasingly larger demands of our clients”. But Tany Nature not only produces, but also packages and commercializes. Better logistic With the recent protocol approval of the stone fruit exportation to China, the doubt is based on whether or not the sector is ready to initiate the trip to such far lands. José María Naranjo is categorical: “Yes, with no doubt. We have proved we have a good product and we do things well”. And he throws the ball to the logistic sector’s side. “Now it’s is their turn to do their homework”.

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Una nueva herramienta contra las malas hierbas El sector de la cebolla cuenta con un nuevo producto, el herbicida de post-emergencia Lentagran. VIRGINIA HERNÁNDEZ

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Emcaz sobre dicotiledóneas, selectivo, de contacto, programa de tratamiento

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Rendimiento y reducciĂłn de costes para seguir siendo rentables Mejorar el proceso poscosecha y adecuar su estructura empresarial a la realidad actual del sector se postulan como claves para garantizar el xito de una irma de referencia en la fruta de hueso extremeĂąa, Naturcrex.

SALVADOR Ă LVAREZ, director gerente de Naturcrex.

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Se estĂĄ ampliando la capacidad y la potencia frigorĂ­mca de sus instalaciones

Performance and cost reduction to keep being profitable Improving the post-harvest process and adjusting its business structure to the current reality of the sector are placed as key to guarantee the success of a model firm in the stone fruit in Extremadura, Naturcrex. In our way along Extremadura we make a mandatory stop by the Natrucrex’s facilities in Valdivia, Badajoz. A company where there is a breath of overcoming and growth; a fact much more evident when speaking with its manager, Salvador Ă lvarez. “Our daily challenge is to improve internally and to be increasingly more efficient in order to give a better product and service to our clientsâ€?, he explains. An efficiency that must be tied with, on one side, more productive varieties, and on the other side, cost reduction. In the first case, Naturcrex is currently deep into a program of varietal renovation started twelve years ago and that has evolved towards productions of peaches, nectarines, plums and flat peaches with high performances. Along with it, the costs reduction is other of the firm’s obsessions. To improve the post-harvest All of that, without losing track of the quality and improvement in the process of fruit’s post-harvest. One of the keys to Naturcrex’s manager is to maintain the cooling chain during the whole process; for that, the firm works on the extension of the capacity and cooling power of its facilities, allowing them, at the same time, to stock up more products addressed to overseas.

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Máximos exponentes en ciruela

JUAN HERRERA

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JOSÉ AURELIO GARCÍA, director general de Explum.

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Creada en el año 2012, la cooperativa Explum ha conseguido sortear todos los obstáculos que ha encontrado a su paso y busca la consolidación para asegurar la rentabilidad de sus agricultores.

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Demanda Ď?luida y volĂŻmenes contenidos Tras el restablecimiento de la calidad de la fruta de hueso a mitad de mayo, se espera que la campaĂąa mejore y se superen los precios respecto a la campaĂąa pasada. &OUSFWJTUa a

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Constant demand and controlled volumes After the restoration of the stone fruit’s quality in May, it’s expected an improvement of the campaign and an increase of prices.

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1SPUPDPMP OPT CFOFmDJa a UPEPT /VFTUSP QMaO EF WFOUaT DPOUFNQMa VO aĂ…P EF aQSFOEJ[aKF Z IFNPT EFTaSSPMMaEP aMUFSOaUJWaT QaSa IaDFS - DPOUFOFEPSFT %FCFNPT TFS QSVEFOUFT Z IaDFS MaT DPTaT CJFO /VFTUSa GSVUa EF IVFTP Wa a FOGSFOUaSTF a aMUaT UFNQFSaUVSaT Z IVNFEaE SFMaUJWa -a TFMFDDJÆO EF VO PQFSaEPS aDPTUVNCSaEP a USaCaKaS Ma GSVUa JNQPSUaEa FT QSJNPSEJaM Recientemente se han realizado misiones comerciales a Asia y Oriente. ÂżHay hueco para la fruta de hueso espaĂąola? *OEJa FTUÂś DSFDJFOEP FO DJSVFMa QFSP TVT FTUSVDUVSaT TPO UPEaWĂ a NVZ QSFDaSJaT 4JOHaQVS .aMaTJa Z )POH ,POH QSFTFOUaO PQPSUVOJEaEFT QaSa VO NFSDaEP EF GSVUa QSFNJVN QFSP Ma EFNaOEa OP FT NVZ TJHOJmDaUJWa 0SJFOUF .FEJP FTUÂś TaUVSaEP DPO NVDIa QSFTJÆO EF GSVUa EF &TQaĂ…a &HJQUP *SÂśO Z 5VSRVĂ a -a SJWaMJEaE FT NVZ aMUa Z MPT QSFDJPT NFEJPT TF IaO WJTUP aGFDUaEPT En materia de I+D se sigue avanzando en packaging. ÂżHacia quĂŠ formatos camina el sector? 4F Ia NFKPSaEP NVDIP Ma FTU½UJDa DaQaDJEaE EF DPNVOJDaDJÆO Z TFMMaEP IaDJFOEP FOWaTFT NÂśT TFHVSPT Z EFCFNPT QPUFODJaS FM EFTaSSPMMP EF FOWaTFT Z FNCaMaKFT CJPEFHSaEaCMFT Z CJPDPNQPTUaCMFT 'SVUaSJa QaSUJDJQa EFTEF IaDF aĂ…PT FO FM QSPZFDUP */;&A EF /VSFM DPO FTUF PCKFUJWP

Interview to Alfonso Rivera, Frutaria’s Sales General Manager How is the varietal renovation proceeding? In peach, nectarine and apricots the evolution has taken place and we are just expecting the results. It’s necessary to improve the organoleptic performance and size of plum, to complete schedules, improve in flat peaches and to find platerina’s varieties more resistant to cracking. Our project Sweet IRIDIS in Premium plums with own varieties and an exclusive protocol is being successful in Europe. Is there any risk of collapsing the flat peach’s market? The new plantations have drastically been reduced. Despite that, volume is very meaningful and keeps growing. Each campaign conquers new markets. In Murcia there were certain moments of excess of supply and part of the production has been re-implanted for apricots and nectarine, but in the medium term prices will tend to be stable again. How are cultivations going to be affected by climatologic conditions? In Andalucia we are to harvest a 20% less in peach, -30% in nectarine, -35% in plum and -20% less in plumcot. In Extremadura a -10% in production (in peaches, with -20%). In Aragón, the harvest will have a damage of 25-30% (-50% in apricot). Nonetheless, from May there are clear symptoms of improvement in prices and demand due to the restoration of the quality and, overall, we will have a year of uninterrumpted demand and controlled volumes. Is the sector ready to export to China? That is a very complicated market, with long transits, emerging distribution and a purchasing pattern very influenced by the Chile’s fruit. Besides, China is producer. The entry costs are high and initial volumes must be cautious. Is there any place for the Spanish stone fruit in Asia and East? India is growing in plum, but its structures are precarious. Singapore, Malaysia and Hong Kong present opportunities for the premium kinds, but the demand is not meaningful. Middle East is saturated with much pressure of fruit from Spain, Egypt, Iran and Turkey. Rivalry is very high and average prices have been affected.

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“Plum’s quality will be better in this campaignâ€? BY JesĂşs HernĂĄndez, Frumaex Manager Winter has been completely anomalous, dry and hot, causing a very irregular budbreak in our fruit trees. The low temperatures in March caused delay and certain damages in the early fruit, what will mean a decrease in the harvesting of peach and nectarine between May 20th and July 15th. Regarding the varieties of middle season and later fruits, although it’s still soon due to the delay they have suffered, I think they will feel notably the lack of hours of winter cold and irregular flowering and there will be a big part of them that will get stuck and eventually fall down. In plums we can observe a big irregularity among some lands and others, and even within the same plantation. Yet in these conditions, its volume can be very similar to the past campaign’s with the guaranty of a better quality due to the size of the fruit in this moment, possibly due to the Spring rains. In Frumaex We are in a permanent process of varietal renovation searching for better organoleptic qualities and, at the same time, a larger caliber of fruits to be more appealing to consumer. Frumaex has joined the protocol signed with China to export plum. To that, we have included firstly varieties with long shelf life, without quality problems. On the other hand, we will stand by with peaches and nectarines since their shelf life is more reduced.

9$5,26

Jornadas sobre Residuo Cero, Estrategias de cultivo y alternativas

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Queremos que sea un foro de debate en el que participen productores de hortícolas y subtropicales

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Fruta durante toda la campaĂąa Ante las di icultades, el trabajo y la exigencia es la mejor medicina para afrontar una nueva campaĂąa de fruta de hueso, en la que Sol de Badajoz pretende lograr todos sus objetivos. JUAN HERRERA

Fruit during the entire campaign Before dif f ic ult ies, wor k and demand are the best medic ine to face a new campaign of stone fruit, where Sol de Badajoz tries to reach all its goals.

JOSÉ ESCOBAR, presidente de Sol de Badajoz.

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This year, the lack of hours of cold until February and some March’s frost are going to cause damages in the harvest, mainly in the early and extraearly varieties. To speak about that, we attend our annual appointment to the horticultural headquarters Sol de Badajoz, where its president JosĂŠ Escobar welcomes us in its Valdivia’s facilities and quantifies in around 2530% the damages of production for this year; a situation that, nonetheless, doesn’t cloud the optimism with which they face the current campaign. The protocol’s signature to be able to export stone fruit to China has satisfied one of the biggest wishes of the sector that see in the giant Asian an important business opportunity. “All that can open us new markets will be welcomeâ€?, explains Escobar. Getting its peaches, nectarines, flat peaches, plums and pears available to consumers during the entire stone fruit campaign, from May to September, is other of the goals set by Sol de Badajoz. Besides, they also bet for underdeveloped cultivations in the area, such as pomegranate and persimmon, and the permanent renovation of brand image and the products’ presentation formats.

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lega una nueva campaùa de fruta de hueso. ¿Cómo van a determinar esta temporada las condiciones climatológicas que se estån dando? &M DMJNa FT VO GaDUPS a UFOFS FO DVFOUa FO FTUa DaNQaÅa -aT IFMaEaT EFKaSPO NFOPT GSVUa QPS MP RVF FM aDMaSaEP TFSœ NFOPT JOUFOTP Z FM WPMVNFO TF SFEVDJSœ SFTQFDUP a PUSPT aÅPT 5aNQPDP Ma DaMJEaE TFSœ DPNP Ma EF VOa UFNQPSaEa DPO VO DMJNa JEFaM Za RVF Ma nPSaDJÆO Ia EVSaEP NVDIP Z OP IaCSœ VOa IPNPHFOFJEaE FO MPT DaMJCSFT &O DVaMRVJFS DaTP 'SVJUT EF 1POFOU DVFOUa DPO NJMFT EF IFDUœSFaT Z VO WPMVNFO RVF QFSNJUF IaMMaS DaMJEaE a QFTaS EF MaT DPOEJDJPOFT DMJNaUPMÆHJDaT

InnovaciĂłn para adaptarse a los mercados En una campaĂąa en la que las condiciones climatolĂłgicas no han acompaĂąado, Fruits de Ponent asegura calidad en su fruta y se siente preparado para exportar a China. &OUSFWJTUa a

Josep Presseguer EJSFDUPS HFOFSaM EF 'SVJUT EF 1POFOU

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El sector de la fruta de hueso ha evolucionado mucho en materia de variedades en los últimos aùos. ¿Es necesario incidir en esa renovación varietal? &T NVZ OFDFTaSJa EJDIa SFOPWaDJÆO Z aQPTUaS QPS WaSJFEaEFT EF NVDIP DPMPS Z aMUP DPOUFOJEP EF a[ËDaSFT AEFNœT TF UJFOEF a CVTDaS VOa MaSHa DPOTFSWaDJÆO FO GSà P QaSa TFHVJS DPO FM JODSFNFOUP EF Ma DaMJEaE Mås allå de la nuevas variedades, en materia de innovación, ¿cómo os diferenciåis del resto de empresas del sector? &O 'SVJUT EF 1POFOU FTUaNPT FO FM USFO EF Ma JOOPWaDJÆO Z aEaQUaDJÆO EF OVFTUSa JNaHFO Z OVFTUSP QaDLaHJOH a MPT UJFNQPT aDUVaMFT AEFNœT EJTQPOFNPT EF MaCPSaUPSJP QSPQJP RVF HaSaOUJ[a MaT DPOEJDJPOFT TaOJUaSJaT EF Ma GSVUa FO UPEP NPNFOUP Z FO Ma QSFTFOUF DaNQaÅa TF IaO MMFWaEP a DaCP NFKPSaT FO Ma DFOUSaM DPO FM

PCKFUJWP EF EaS VOa SFTQVFTUa NœT SœQJEa a MaT OFDFTJEaEFT Z SFRVFSJNJFOUPT EFM NFSDaEP Tras la firma del protocolo para poder exportar fruta de hueso a China, ¿cómo va a beneficiar este acuerdo? $PO VO USaOTJU UJNF UaO MaSHP DPNP FM RVF UJFOF $IJOa FO USaOTQPSUF NaSà UJNP IaZ RVF NJSaS NVDIP RV½ WaSJFEaEFT Z QSPEVDUPT TF QVFEFO

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Innovation to get adapted to markets I n a c a m p a i g n w h e r e c li m a t e condit ions weren’t favor able, Fruits de Ponent ensures quality in it s f r uit and feel s read y to export to China. Interview to Josep Presseguer, General Manager of Fruits de Ponent. A new campaign of stone fruit is coming. How will the current weather conditions determine this season? Climate is a factor to be considered in this campaign. In any case, Fruits de Ponent counts on thousands of hectares and a volume that allows f inding quality despite the climatic conditions. In terms of innovation, how do you get differentiated from the rest of sector’s companies? In Fruits de Ponent we are in the train of innovation and adaptation of our image and packaging to current times. Besides, we have our own laboratory that guarantees the sanitary conditions of thefruit at every moment and during the present campaign we have performed improvements in the headquarters aiming to give response more quickly to the market’s necessities and requirements. After the protocol signing that allows exporting stone fruit to China, how will that agreement benefit your company? With China’s such long transit time in sea transport we have to consider what varieties and products can be shipped. Fruits de Ponent is ready to export, if that case finally happens.

9$5,26

Scholarยฎ consigue la autorizaciรณn deฯ initiva en Espaรฑa Tecnidex, distribuidor exclusivo del producto, recomienda su aplicaciรณn desde el inicio de la campaรฑa de fruta de hueso y de pepita para evitar la propagaciรณn de hongos.

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El presidente de Tecnidex, Manuel Garcรญa-Portillo, tras recibir el premio FPIA.

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LUIS ALISEDO, director general de Provedo.

Poscosecha más larga para destinos lejanos Uno de los aspectos fundamentales para exportar fruta de hueso es la vida útil, y Provedo ha incluido en su catálogo la variedad de pavía Argos®, ideal para viajar a ultramar. VIRGINIA HERNÁNDEZ

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Platerina-741.

Melocotón Argos.

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Novedades en la gama de albaricoque rojo

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Atento a los cambios en las necesidades del sector, Escande presenta nuevas variedades fruto de sus investigaciones. &OUSFWJTUa a

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REGAL’IN™ aumenta su volumen de comercialización La producción de fruta en contraestación junto con la ampliación de su gama de manzanas, refuerza la presencia de la marca REGAL’IN™. Todo ello respaldada por el galardón Sabor del aùo 2016.

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Blue Whale desarrollarĂĄ en exclusiva la variedad de manzana REGALYOU en el territorio francĂŠs

Anecoop celebra sus 40 aĂąos creciendo

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necoop ha reunido a unos 1.300 asociados para celebrar sus 40 aùos de vida en las principales zonas de producción agrícola espaùola. Estos eventos han reunido a los miembros del Consejo Rector y a las cooperativas socias, y han consistido en jornadas de trabajo y cenas de convivencia con el objeto de compartir inquietudes para los próximos 40 aùos. Las cifras avalan la buena situación actual de la cooperativa de segundo grado. El pasado mes de marzo se presentaron en la Asamblea General los datos de 2015, que conÀrman el crecimiento del Grupo, con

una facturaciĂłn media anual de 750 millones de euros de su oferta hortofrutĂ­cola y vitivinĂ­cola, siendo su primer destino Francia, seguido de Alemania y EspaĂąa. En 40 campaĂąas, Anecoop ha comercializado 9 millones Tn de cĂ­tricos; 4 millones Tn de fruta; 2,5 millones Tn de hortalizas y 4,3 millones de hectolitros de vino, lo que supone alrededor de 16 millones de producto de sus agricultores socios. El Grupo representa un modelo de empresa Ăşnico en Europa por su dimensiĂłn y volumen de internacionalizaciĂłn. Las materias primas que comercializa proceden en su

gran mayorĂ­a de la Comunidad Valenciana, AndalucĂ­a, Murcia, Extremadura, Castilla y LeĂłn, CataluĂąa, Navarra y AragĂłn. Anecoop estĂĄ integrada por empresas cuya activi-

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NOTICIAS

dad comprende desde la investigación para la mejora varietal, hasta la entrega del producto en el punto de venta. Su estructura comercial estå compuesta por nueve empresas internacionales y cinco delegaciones en el territorio nacional. Su red comercial estå situada en puntos estratÊgicos del mercado internacional de frutas y hortalizas en fresco: Espaùa, Francia, Reino Unido, Holanda, República Checa, Eslovaquia, Polonia, Rusia y China, con una evolución favorable de todas las Àliales en sus respectivos mercados y resultados económicos positivos.

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La unidad, clave de la demanda del plátano Desde hace muchos años Canarias ofrece un producto diferenciado gracias a la unión de los productores y la implicación de los maduradores, los detallistas y la distribución. &OUSFWJTUa a Henry

Sicilia Hernández 1SFTJEFOUF EF A4130$A/

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Union, key for the dwarf banana’s demand For years Canar ias has been offering a differentiated product thanks to the union of producers and the involvement of ripeners, retailers and distribution.

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Este 2016 se han comercializado 23 millones de kg más que en el mismo período de 2015 y probablemente continuaremos con buenas cifras de producción

Interview to ASPROCAN President, Henry Sicilia Hernández Past April you were elected as the new ASPROCAN’s President. What challenges do you set? In the sector of Plátano de Canarias (dwarf banana from Canary Islands) we find a permanent struggle to maintain our activity. Competitors are intense, the market is demanding and keeping quotes already is a challenge. Our essential challenges are to guarantee the European support in the future, to reinforce our communication programs and to continue strengthening our brand through the PGI. The boost of the technical teams in a collective focus of environmental respect in production and management is other of the topics we keep developing as distinctive of our product. One of the goals will be to face competitors with banana from third countries. What are the keys to make it with success? The union of producers. Since many years ago we have been working to offer a differentiated product. Banana is cheaper, but to maintain expert customers who appreciate quality, flavor and the features by also valuing the origin and production systems is mandatory and that obliges us to maintain those standards of quality. It’s been important having able to share responsibility with the ripeners operators and finding these involved and committed during the entire process. On the other hand, we are in permanent evolution getting adapted to market’s demands. During these years your market share has placed in a 75%. Is that related to the reduction of prices? The economy law of supply and demand intervenes straightly in the price forma-

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tion. It’s undeniable that reduction of prices has favored the increase of our market share. Our intention is to keep it and throughout different strategies to get back the quotes to the producers. We have to maintain the volumes with quality and provide for the market the 52 weeks of the year. To that, all the parts should have adequate commercial margins. To 2016 you forecast an increase of the harvest. What figures do you expect? This year 2016 we have marketed 23 million kilograms more than in the same period in 2015 and we will continue with good numbers of production. How does ASPROCAN work to boost the differentiated value of the dwarf banana? We maintain that differentiation value and work to try to increase the demand. Under the PGI brand “PlĂĄtano de Canariasâ€? we are 8,500 farmers that with own resources and receiving support from professionals we develop our strategies and communication campaigns. The union is the main tool of the workers of the dwarf banana from Canary and we think we may be the model for many others agrarian productions.

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3/Ăˆ7$12

3/Ăˆ7$12

UniĂłn y alta calidad para capear la crisis La elevada producciĂłn ha hecho descender los precios del plĂĄtano, y para hacer frente a esta situaciĂłn Coplaca apuesta por altos estĂĄndares con los que exportar a paĂ­ses mĂĄs exigentes. VIRGINIA HERNĂ NDEZ

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-XQLR

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Union and high quality to avoid the crisis The elevated production has made decrease the dwarf banana’s prices and to face this situation Coplaca bets for the high standards with which to e xpor t towards more demanding countries. The dwarf banana campaign of 2016 has set a productive milestone, exceeding the figures of 2010 (until now, the season with highest volumes in last 12 years). Until May, Canary Islands had exported 18,000 tonnes more of fruits thant in the same period of 2016. This increase of production has result in a situation of low prices, worsened for the banana’s importations due to the slope of duties of the Dolar bananas and the zero duties of the ACP countries. In order to look for an exit to those problems, Coplaca bets for the union of the sector and the bet for high quality standards that enable the exportation to more demanding countries. Javier Gonzålez-Palenzuela, General Director of the association of cooperatives, considers that, despite the issues, the productions do have been well chan-

neled: “We have worked with chains and clients increasing the marketed quantities and we are selling very high quantities of dwarf banana that reach a 75% share of the market�. Despite that, the supply-demand Law is the one that sets the price of sale and “unfortunately, we haven’t been able to increase it. We passed Christmas with a lot of volume, we have continued with high productions and that has determined the development of the year�. The implementation of ripening chambers in Seville, Alicante, Vigo and Madrid in previous years has allowed them keeping the fruit in adequate conditions and delaying up to certain degree the commecialization of products. These investments are part of a fundamental goal: to control as much as possible the production to be able to schedule the commercialization.

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Más semillas y frecuencia en los envíos El mayor volumen de material vegetal por maceta y la gran periodicidad a la hora de servir los pedidos diferencian a Semilleros La Palma. VIRGINIA HERNÁNDEZ

LUIS ANAYA PAZ, gerente de Semilleros La Palma.

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Una lĂ­nea joven con mucho recorrido El Dulze continĂşa creciendo en su gama de aromĂĄticas tras 10 aĂąos de desarrollo sumando mĂĄs de una decena de referencias y un centenar de hectĂĄreas. ALICIA LOZANO

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A young line with a long path ahead El Dulze continues growing in its range of aromatic products after 10 years of developed summing o ve r t e n s o f r e f e r e n c e s a n d a hundred of hectares. The boom of the high-cuisine programs in TV has contributed to promote the consumption of aromatic herbs. This, along with the gastronomic influence of other cultures, is transforming the cultivation into an entire production line in companies such as El Dulze, one of the models in lettuce where aromatic plants already mean the 10% of its total volume. Thyme, rosemary, dill, coriander and chive, among others, conform its wide catalogue, that is extended in 100 hectares of production during the 12 months with almost all the references. Since 2010 they distribute these products in flowerpots, flow-packs, trays, in bulk, bunch‌, to adapt to each client’s demand. Given the fragility of these cultivations, the firm counts on a team seasoned exclusively on their development and controls from the production process until the logistic in cooling chambers, as well as their pass through the warehouse. “They are very sensitive to high temperatures so it’s important to keep them always in cold and care their handling process so that they don’t get dehydrated and can be maintained freshâ€?, explains the sales director, JosĂŠ Carlos GĂłmez. Exportation means the 60% of its volume. In Spain the consumption is still limited although this is a young market with a long path ahead (the annual growth for this campaign is set in a 10%) where brands such as El Dulze, Gigante Verde and Tiernas y Frescas can become in model companies also in the aromatic plants segment. Besides, they count on the kitemark BioDulze for the organic line of products.

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Cambios necesarios para lograr el crecimiento Los mayoristas de frutas y hortalizas reclaman al nuevo gerente de Mercamadrid que afronte mejoras urgentes en la Unidad Alimentaria en materia de infraestructuras y horario. JUAN HERRERA

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“Dar el mejor servicio a nuestros clientes” GRUPO GUERRERO

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“Mercamadrid no llega a recuperarse” FRUTINTER

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JOSÉ ÁNGEL FERRER, responsable de Ventas de Frutinter.

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“Necesitamos celeridad en la toma de decisiones” CENTRIMERCA

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“

Centrimerca cuenta con un amplio catálogo multiproducto con el que alcanza 21.000 toneladas

ANTONIO CARMONA, gerente de Centrimerca.

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“La marca como estrategia de diferenciacion” FRUTAS OLIVAR

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ANDRÉS ÁLVAREZ, gerente de Frutas Olivar.

“

Su marca propia Montañita está destinada principalmente a verduras de alta calidad

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“Formatos exclusivos para ser competitivos” HERMANOS MONTES

“

Hemos realizado una ambiciosa estrategia de comunicación en redes sociales

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“Una trayectoria sólida, fruto de la especialización” CENTRAL DICA JOaMJ[aNPT OVFTUSaT WJTJUaT DPO VOa FOUSFWJTUa aM EJSFDUPS DPNFSDJaM EF $FOUSaM %JDa -PSFO[P $aSSaTDP IJKP RVJFO DPOmSNa FTUF FTQÁSJUV EF DaNCJP RVF TF aOIFMa DPO Ma MMFHaEa EF Ma OVFWa EJSFDDJÆO FO .FSDaNaESJE i&M .FSDa OFDFTJUa EF Ma JOJDJaUJWa Z EFM FNQVKF EF TVT FNQSFTaSJPT QFSP QPS EFTDPOUaEP SFRVJFSF EF VOaT QPMÁUJDaT RVF OPT GaDJMJUFO FM USaCaKP Z aZVEFO FO OVFTUSP EÁa a EÁa &O FTF TFOUJEP Ia IaCJEP NaMFTUaS aÅPT aUS¶T Z TF FTQFSa RVF FTUa OVFWa FUaQa TFa EJGFSFOUFw 6Oa WF[ N¶T FM DaNCJP EF IPSaSJP TF DPOWJFSUF FO Ma QSJODJQaM EFNaOEa

“

Las empresas son las promotoras del buen posicionamiento de esta Unidad Alimentaria

LORENZO CARRASCO, director comercial.

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Gran acogida de las novedades de tomate de Syngenta en Expolevante

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yngenta ha sido una de las compaùías que ha animado la última edición de la feria agrícola de Nijar, Expolevante 2016, que se ha celebrado del 27 al 29 de abril en Campohermoso. La Consejera de Agricultura, Pesca y Alimentación de la Junta de Andalucía, María del Carmen Ortiz Rivas, inauguró el certamen y pasó por el stand de Syngenta, destacando el compromiso de la casa de semillas con la agricultura almeriense y su apuesta por la investigación y el desarrollo de variedades en la zona. En esta zona de Níjar, donde predomina la producción de tomate, Syngenta presentó su amplio catålogo de variedades de semillas para este segmento del mercado, destacando Valkirias, un tomate rama con muy buen color, alta producción y calidad, que se caracteriza por la forma simÊtrica que mantiene el ramo durante todo el ciclo. TambiÊn se presentaron Sigfrid, una variedad de tomate pintón con muy buen sabor y que destaca por su cuaje con

frío, y Patriarca, otro pintón que da calidad de fruta con calibre. Ademås, promocionaron otros productos como la sandia Red Jasper, el melón Elzar y el calabacín Prometheus. En protección de cultivo, la empresa presentó dos soluciones perfectas para producción integrada, los insecticidas Costar y Plenum. Costar es un insecticida de origen natural procedente de una cepa especialmente seleccionada que se muestra muy eÀcaz en el control de Heliothis, Tuta y otras larvas de lepidópteros. No tiene impacto sobre la fauna auxiliar, y no precisa de plazos de seguridad entre la aplicación y la cosecha, por lo que es una herramienta muy apreciada por los horticultores con producción integrada y que buscan la minimización de los residuos en su cosecha. Por su parte, Plenum es un insecticida sistÊmico para el control de pulgones y mosca blanca. de nitrato de potasio en el mundo, lo que equivaldría a retirar de la carretera hasta 155.000 vehículos* de gama media al aùo.

Red Jasper, sabor a todo color

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l consumo de sandía en Espaùa ha crecido durante los últimos 3-4 aùos. El motivo principal es la conÀanza de la cadena de valor hacia un producto que cada vez tiene mayor aceptación por parte del consumidor al ofrecer al mercado una fruta de alta calidad, dada por sus atributos internos y homogeneidad a lo largo de la campaùa. Entre las variedades que se cultivan en invernadero existen varias diferencias, desde su adaptación a este tipo de cultivo, hasta la producción, características internas, color, sabor, homogeneidad, vida útil del producto, etc‌ dando lugar a un amplio catålogo de materiales que ofrecen soluciones adaptadas a las necesidades de todos los actores de la cadena de valor, del agricultor al consumidor Ànal, y todo esto dentro de un contexto

NOTICIAS

cada día mås exigente y selectivo, que hacen que una variedad tenga o no Êxito en el mercado. En Syngenta apostamos por el desarrollo de nuevas variedades de sandía que reúnan las características que cubran el måximo de necesidades de la cadena de valor, de manera que ponemos a disposición del mercado aquellas que puedan cubrir las expectativas mås exigentes. Con este Àn, hemos lanzado la campaùa de sandía RED JASPER, que se consolida en el mercado como una variedad de referencia en trasplante de invernadero. De ella, se ha de destacar la facilidad de cuaje en cultivos tempranos, alta producción, uniformidad en calibre y forma y su calidad interna, con extraordinario color rojo de la pulpa, textura crujiente y muy buen sabor.

Elzar Saborea la calidad en tardío

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