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THE EVOLUTION OF GLOBAL TV VIEWING
WEEK #34 ∙ AUGUST 2021
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THE EVOLUTION OF GLOBAL TV VIEWING WEEK #34 ∙ AUGUST 2021
GLOBAL LINEAR TV CONSUMPTION
LINEAR TV IMPRESSIONS PER QUARTER
Linear TV remains theo top reach medium globally
Total impressions per quarter United States
Reach levels are receding by 2% -3% each year Serbia Taiwan Malaysia Poland Mexico South Korea Philippines Puerto Rico Indonesia Dominican Rep. US Thailand Vietnam South Africa New Zealand
Reach %
70
60
50
40
Jan-May 2019
Jan-May 2020
Jan-May 2021
Germany
900B 800B 700B Linear impressions
80
United Kingdom
United States -23%
600B
year-over-year
500B 400B
Germany -16%
300B
year-over-year
200B
United Kingdom -8%
100B 0
Source: Nielsen IBOPE
year-over-year Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Source: Samba TV
GLOBAL PAY TV REVENUES BY COUNTRY
DAILY AVERAGE NUMBER OF LINEAR TV-VIEWING HOUSEHOLDS
($ billion) 200
TOTAL LINEAR MINUTES WATCHED Q1 2021 vs. Q4 2020
Q1 2021 vs. Q4 2020
180 160 140 120 100 80 60 40 20 0
2010
2020
2021
2026
Others
55.8
66.1
64.7
60.8
Canada
6.0
5.7
5.4
4.9
UK
7.4
6.3
6.1
5.5
India
2.4
5.0
5.1
5.6
China
6.1
9.3
9.1
8.9
USA
97.4
80.3
74.4
57.4
Source: Digital TV Research
-10%
-14%
-1%
-3%
-3%
-2%
-9%
-13%
ANNUAL PAY TV SUBSCRIBER GROWTH BY TECHNOLOGY Q4 2019 to Q4 2020
PERCENTAGE OF LINEAR NETWORKS WHOSE REACH DECLINED
53.2%
TOP REACHING NETWORK VIEWERSHIP Q1 2021 vs. Q4 2020
Q1 2021 vs. Q4 2020
54%
-3%
64%
-2%
0.6% Cable
86%
4.7% 7.2% 2.7% Copper
-7% Source: Point Topic
FTTH
FTTx
Others
-3.3%
Satellite Others (mainly OTT)
-6.8%