SENAL.TV LLC ∙ 990 BISCAYNE BLVD, SUITE 501, FL, 33132, USA ∙ DISTRIBUCIÓN GRATUITA
MULTIPLATFORM VIDEO CONSUMPTION IN THE UK
#WEEK 35 ∙ AUGUST 2020
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MULTIPLATFORM VIDEO CONSUMPTION IN THE UK #WEEK 35 ∙ AUGUST 2020
AVERAGE MINUTES OF VIEWING ALL TARGETS AND ALL DEVICES Games Other video console DVD (not on a TV) 19
in 2019
23
YouTube (not on a TV)
1 hr 11 mins
34 mins
in April 2020
31%
An increase of 37 minutes
48
16
Other video (on a TV)
Total
178
6 hrs 25 mins
People spend twice as much time watching subscription streaming services
Live TV
59% broadcast content
HOUSEHOLD SVOD SUSCRIPTION STATUS
71
SVoD
11
BVoD
37
Recorded playback
Source: Ofcom estimates of total audio-video viewing. Modelled from BARB, Comscore and TouchPoints data.
Netflix
-2% 43%
Prime Video
-4% 35%
Disney+
-3% 13%
Now TV
-2% 8%
Apple TV+
TOP THREE MOST-WATCHED SHOWS IN 2020 A Ministerial Broadcast from the Prime Minister Easing of lockdown plans
BBC 0ne, 23 March 2020 14,612,000 average audience
-2% 5%
1%
-1%
5%
2%
ITV Hub+
-1%
3%
2%
YouTube Premium
-1%
3%
2%
All4+
-1%
3%
2%
BritBox
-1%
2% 2%
6%
25%
1%
18%
29%
2%
Currently subscribe but plan to cancel in the next 3months Do not subscribe but plan to in the next 3 months
96%
91%
84%
An Address by Her Majesty the Queen BBC 0ne, 5 April 2020 14,037,000 average audience
Proportion of online adults who intend to keep their subscriptions in the months ahead
55% Subscribers aged 16-34
10%
22%
1%
26%
26%
2%
will continue to spend the same amount of time watching streamed content in the future as they did during lockdown.
HOW ADULTS WATCH TV CONTENT HOME
CATEGORIES
91%
BOX SETS
82%
CATCH UP
90%
SEARCH
90%
On demand
On demand
On demand
22%
23%
16%
21%
Live TV
Live TV
Live TV
12%
Source: Ofcom TRP Covid-19 Media Behaviours survey. Fieldwork conducted 4-5 July 2020.
A-Z
On demand
Live TV
18%
Currently subscribe and plan to continue for the next 3 months
Source: Ofcom TRP Covid-19 Media Behaviours survey. Fieldwork conducted 4-5 July 2020.
PROPORTION OF SVOD MULTIPLE ADULT SUSCRIPTIONS Subscribers aged 16+
5% 3%
BT Sport Monthly Pass
BBC 0ne, 10 May 2020 18,753,000 average audience
Prime Minister’s Statement Announcement of lockdown
3% 3%
Source: Ofcom TRP Covid-19 Media Behaviours survey. Fieldwork conducted 17-18 June 2020.