Chiva-Som Brand to Hotel Development Project
New generations start to pay more attention to taking care of both their physical and mental health today. Since everyone lives their lives restlessly in this new generation, it affects the change of lifestyles of people in the society. People also ignore doing exercise and taking some rest which are the causes of risk to diseases.
The idea to develop the Chiva-Som brand is that the brand was originally only known among foreigners; therefore, Chiva-Som was brought into development in a new form through developmental process and to extend customer markets. In order to serve the current global trend and to make it known among Thai people we have moved Chiva-Som to the city center of Bangkok supporting an opportunity to be well known and easily accessible.
