Phakhaphong Jittithitinan

MATCHA SAMUT

F

PROJECT TITLE à ¦ µ¦«·¨ ·¡ r ª· ¥µ¨´¥ µ¦°°  ­µ µ°°  £µ¥Ä

ºÉ°Ã ¦ µ¦

à ¦ µ¦«¹ ¬µ ¡§ · ¦¦¤ ¼ o ¦·Ã£ °µ®µ¦ ³Á¨ Á¡ºÉ° µ¦°°  £µ¥Ä

PROJECT TYPE ART THESIS

¦³Á£ Á«¦¬ · µ¦Á · ¨³°» ­µ® ¦¦¤

PROJECT NAME

¦³Á£ à ¦ µ¦«·¨ ·¡ r

ART PROJECT ORGANIZER ¼ o µÎ Á · à ¦ µ¦«·¨ ·¡ r

µ¥ £ ¡ «r · · · · ´ r ¦®´­ ŞŘŘŚŜšś ´ «¹ ¬µ ´ Ê ¸ ɸ Ŝ ­µ µ°°  £µ¥Ä ª· ¥µ¨´¥ µ¦°° Â

ART THE SIS PROJECT ADVISOR

°µ µ¦¥r Å¡¨· ã ª¸

A

B

TITLE The

SEAFOOD CONSUMERS STUDY TO INTERIOR PROJECT

NAME

PAKAPONG JITTITHITINAN

MAJOR / UNIVERSITY

DEPARTMENT OF INTERIOR, RANGSIT UNIVERSITY

ADVISOR

PAILIN PHOKTHAVI

ACADEMIC YEAR

2020

ABSTRACT Today, consumers focus on values above costs. The obvious change is the attitude from more needs to better needs which means good quality in better usage, better design and making better experience.

Consumers usually choose things that are worthy of their price and have sustainability above all. Therefore,we choose to study seafood consumers in 4 types in order to understand their needs and to apply it. Now, there is an increasing market competition and using the needs of consumers to design internal functions and present interior design projects in a form of organization’s branding as an intermediary in doing domestic community businesses and opening the learning for students and general people or fishermen community in each local.

C

ACKNOWLEDGEMENTS ศิลปนิพนธ์ฉบับนี้สําเร็จลุล่วงไปได้ด้วยดี ด้วยความช่วยเหลือและชี้แนะอย่างดียิ่งจาก อาจารย์ อาจารย์ ไพลิน โภคทวีอาจารย์ที่ปรึกษาศิลปนิพนธ์ ที่คอยแนะนําให้คําปรึกษา ในทุกๆส่วนของการทําโครงการนี้และคอยให้กาํ ลังใจ รวมถึงคณะกรรมการศิลปนิพนธ์ ทุกท่าน ที่ให้คําแนะนํา และ ข้อคิดเห็นต่างๆในการทําศิลปนิพนธ์ จึงขอขอบคุณอาจารย์ ทุกท่านไว้ ณ ที่นี้ ขอขอบคุณ องค์การตลาดเพื่อการเกษตร และ หน่วยงานที่เกี่ยวข้องที่ให้ข้อมูลที่สําคัญต่อการ ดําเนินงาน และ ให้ข้อเสนอแนะที่เปนประโยชน์ต่อการทํางานและพัฒนางานในด้านต่างๆ สุดท้ายนี้ขอขอบคุณครอบครัว ที่ให้โอกาศในการศึกษาสนับสนุนทุนทรัพย์ในการทํา โครงการตลอดจนช่วยเหลือและให้กําลังใจ รวมถึงเพื่อนๆ พี่น้องทุกคนที่ไม่ได้เอ่ยนาม ที่สนับสนุนและให้กําลังใจจนสําเร็จลุลวงไดดวยด ขอขอบคณมา ณ โอกาสนี้

D

CONTENTS

APPROVAL SHEET

PAGGE A

ABSTRACT

B

ACKNOWLEDGEMENTS

C

TABLE OF CONTENTS

D

INTRODUCTION

1-6

PROJECT FUNDEMENTALS STUDY

7-44

THEORY AND DESIGN CONCEPT

45-60

PROJECT DESIGN

61-116

SUMMARY

117-118

BRANDING

119-144

REFERENCE INFORMATION

145

1

INTRODUCTION

PROJECT BACKGROUND Á · µ µ¦­´ Á »¡§ · ¦¦¤ ° ¼ o ¦·Ã£ ¸É¤¸ µ¦Á oµ ¹ ¸É®¨µ ®¨µ¥¤µ ¹ Ê µ¦ ¦·Ã£ oª¥­ µ µ¦ ¸ÉÁ · εĮo µ¦ ε µ ¸É µo µ ­nª ÈŤn µÎ Á È ¸É °o °° ¤µ º°Ê ° ¸É¤¸ ­·É °Îµ ª¥ ªµ¤­³ ª ¸É­³ ª ­ µ¥ ¨»¤n ¸É °o µ ¦ ° ¸ÉÄ ¨µ Ťn®µ º°Ê Å oÁ¦µ o° µ¦ ¸É ³Á È ­ºÉ° µ¦Á¡ºÉ° Á®¨nµ ´ Ê µ ¸°µ ³Á È Ä ¦¼  ° µ¦Â¨ Á ¨¸É¥ ° ¨ Á ¨¸É¥ ªµ¤ · ¨»¤n ° »¦ ´ ¬r ·¥¤ ¸ÉÄ®o­µÎ ´ ´ ­· oµ »¤ ¸ÉÁ¡·É¤¤µ ¹ Ê Á¡ºÉ° Á¡·É¤¤¼¨ nµÄ®o ´ »¤ ¹ ¡¥µ¥µ¤ ¸É µÎ Á¦º°É µ¦ oµ µ¥ ´ »¤ ¸É¥É ´ ¥º ¨»¤n ¸ÉŤn¤¸Áª¨µ Ä®o ´ °³Å¦ ¹ ¤° Á®È oµÁ¦µ ε°³Å¦Á¡ºÉ°Á µÄ®o­³ ª ­ µ¥ ¸É­ » Ťn µÎ Á È ¸É ³ o° Á­¸¥ Áª¨µ µ Å ´ µ¦Á¨º° ° ¸É¤µ

OBJECTTIVES ¡´ µ µ¦«¹ ¬µ µ¦° »¦ ´ ¬r µ¦ ε ¦³¤ °¥nµ ¼ ª· ¸

 o ´ ®µ ¸ÉÁ · ¹ Ê ´ ¼ o ¦·Ã£ oµ ¡§ · ¦¦¤

­¦oµ · ¦¤Ä®o­° ¨o° ´ ¼ o ¦·Ã£

¡¥µ¥µ¤ εĮo¡º Ê ¸É­µ¤µ¦ Á oµ ¹ » ¼ o ¦·Ã£ ¨³ ¼ o µ¥ Á ¬ ¦ ¦ µª ¦³¤

EXPECTATION «¹ ¬µ µ¦ ­n µ¦Á oµ ¹ ­ µ ¸É µ¦­¦oµ ­´¤¡´ r¦³®ªnµ ¼ o µ¥Â¨³ ¼ o º°Ê °°  ­ µ ¸ÉÄ®oÁ oµ ´ ¡§ · ¦¦¤ ° ¼ o ¦·Ã£ ­¦oµ ªµ¤Á ºÉ°¤´É Ä®o ´ o° ·É

AREAS OF STUDIES «¹ ¬µ µ¦° »¦ ´ ¬rª· ¥´ ¡´ r ¨µÁ¡ºÉ°­·É ª ¨o°¤ «¹ ¬µ ªµ¤ o° µ¦ ° ¼ o ¦·Ã£ «¹ ¬µ¡º Ê ¸É ¦·Áª à ¥¦° «¹ ¬µ ªµ¤Á È °¥¼ n ° »¤ Á¡ºÉ° µ¦ oµ «¹ ¬µÁ à 襸 ¸ÉÁ È ´ª ¨µ Ä µ¦ µ¥ «¹ ¬µ µ ¦³ ªµ¤ o° µ¦£µ¥Ä ° r ¦

RESEARCH METHODOLOGY «¹ ¬µ ´ ®µ ¸ÉÁ ¸É¥ª o° ´ ¼ o ¦·Ã£ «¹ ¬µ®µ¦ oµ¦³®ªnµ »¤ «¹ ¬µª· ¸ µ¦°°  Įo­° ¨o° ´ ¼Äo o µ «¹ ¬µÁ à 襸Á¡ºÉ° nª¥Ä µ¦ µ¥ «¹ ¬µ¡§ · ¦¦¤ ¼ o ¦·Ã£

RESEARCH SCHEDULE ¤ ¦µ ¤ ¡´ µÂ¨³ εÁ­ ° µ¦ªµ ´ 3ODQQLQJ ­¦»  ª · µ¦ °°  εÁ­ ° µ¦¡´ µÂ ª · Å ­¼ n µ¦°°  ¨³°°  'HVLJQ oª¥ µ¦ εÁ­ ° 3ODQV (OHYDWLRQV 3HUVSHFWLYH 'HVLJQ FRQFHSWXDO

¤¸ µ ¤

εÁ­ ° µ¦¡´ µÂ ª · Å ­¼ n µ¦°°  ¨³°°  'HVLJQ oª¥ µ¦ εÁ­ ° 3ODQV (OHYDWLRQ 3HUVSHFWLYH ¦ª «·¨ ·¡ r¦° ¸É ř

Á¤¬µ¥

εÁ­ ° µ¦¡´ µÂ ª · Å ­¼ n µ¦°°  ¨³°°  'HVLJQ oª¥ µ¦ εÁ­ ° 3ODQV (OHYDWLRQ 3HUVSHFWLYH ¦ª «·¨ ·¡ r¦° ¸É Ś

¡§¬£µ ¤ εÁ­ ° µ¦¡´ µÂ ª · Å ­¼ n µ¦°°  ¦° ­» oµ¥ ¨³ ´ ¦³Á ¸¥ ªµ¤Á¦¸¥ ¦o°¥ ° µ 'HVLJQ FRQFHSWXDO ¦ª «·¨ ·¡ r¦° ¸É ś

2

PROJECT FUNDAMENTALS STUDY

BEHA

VIORS พฤติกรรม

CONSUMER PROFILES

4 TYPE

THE COMPRESSIONALIST ¨»¤n ¼ o ¦·Ã£ ¸É ªn ¤ o Å oª¥ ªµ¤¦¼­o ¹ Á® ºÉ°¥ µ¥® nµ¥®´ªÄ Ťn¤¸Áª¨µÁ¦n ¦¸ ¸ª · Á ȤŠoª¥ ªµ¤ ´ Á È Á®¥ºÉ° ° µ¦°¥¼Än £µª³®¦º°°µ µ¦ ´ Ê ®¨µ¥ Ťnªµn ³Á È £µª³ µ¦®¤ Å¢ EXUQRXW ®¦º° ¼Á °¦rÁÁ¤ · à ¦¤ 6XSHUKXPDQ 6\QGURPH ¡ª Á µ o° °¥¼ n ´ ªµ¤¡¥µ¥µ¤Ä µ¦ ´ µ¦Â¨³­¦oµ ­¤ »¨Ä®o ¸ª· Á oµ ¸ÉÁ oµ µ Ťnªµn ³Á È µ¦ µ ¦° ¦´ª ÁÁ¨³ ¸ª· ­nª ´ª ¸É¤¸ ´ Ê ®¤ ¸ÁÊ · ¹ Ê £µ¥Ä o ªµ¤¦¼­o ¹ ªnµ ´ªÁ° ŤnÁ ¥ ¸¡°Â¨³¡ ´ ªµ¤¨o¤Á®¨ªÁ È ¦³¥³Å¤nªµn ³Á È ª´¥ ¨µ ¸É µÎ µ Á¡ºÉ°Ä®o ¦¦¨» .3, ° ° r ¦ ª´¥¦» n ¸Éá­ rà Á ¸¥¨¤¸Á ¸¥Á¡ºÉ°Å ªn ªoµ ε ª Ũ r®¨´ ¡´ ®¦º°Á È ¸É¤¸ ªµ¤ o° µ¦ ³Á È Á oµ ° ­» £µ¡ µ¥Â¨³Ä ¸É ¸ È µ¤ ¸É º°¨´ ¬ ³°µ µ¦ ° ¨»¤n ¼ o ¦·Ã£ ¸ÉÁ¦¸¥ ªnµ 7KH &RPSUHVVLRQDOLVW ¼ o ɸ¤¸ ªµ¤ o° µ¦­ ´ Á ¸¥ª ´ ´É º° v°³Å¦ ÈÅ o °Ä®o ¸ª· nµ¥ ¹ Ê w ´ Ê ªµ¤ ´ µ¦Å¤n¤¸Áª¨µ ¨³ µ¦¤¸ ª´ Á¨º° ε ª ¤®µ«µ¨ Å o­¦oµ ªµ¤¦¼­o ¹ Á® ºÉ°¥® nµ¥ n° µ¦ ´ ­· Ä µ ­ · ÷ ¥ 0LFURVRIW ° ªnµÁ¦µ o° ´ ­· Ä ¤µ ¹ śŝ ŘŘŘ ¦´ Ê n°ª´

THE COMPRESSIONALIST ´« ·Â .LQGQHVV .HHSHU º° ¨»¤n ¸É µÎ ¨´ ­ °° ¹ ªµ¤Á®È ° Á®È Ä Á¡ºÉ° nª ­¤ »¨ ¦µ µ¦ rÁ · ¨ ´ Ê Â n ¦» n Á nµÂ¨³ ¦» n Ä®¤n ¦ª¥Â¨³ ¨»¤n Á¤º° ¨³ ¨»¤n ° »¦ ´ ¬r ·¥¤Â¨³ ¨»¤n Á­¦¸ ·¥¤ µ¦­¦oµ » ¦nª¤°¥nµ vª´ ­»¤n ªµ¤­» Ä®o ¦° oµ w 5DQGRP $FWV RI .LQGQHVV 'D\ ¸ÉÁ¦·¤ o ¦´ Ê Â¦ Ä Á¤º° Á Áª°¦r ¦´ à 覵à ­®¦´ °Á¤¦· µ Ä ¸ řššŝ n° ³ ¨µ¥ Á È ª´ ¸É ´ÉªÃ¨ Ä o­ n ¤° ­·É ¸Ç Á¡ºÉ° ¦³ » o Ä®oÁ · µ¦¨ ¤º°Â¨³ oµ µ¥Ä®oÁ · µ¦ ´ Ê Îµ µ¤ µ¦ ¦¦ » Ä®o v ªµ¤Á®È ° Á®È Ä w Á È ­nª ® ¹ É Ä · ª´ ¦ ¦³ εª´ Á¡ºÉ°­¦oµ ªµ¤­ÎµÁ¦È Ä ¦³¥³¥µª ¨° µ¦ Á ¨¸É¥  ¨ Á · à ¦ ­¦oµ ¸É®¨µ¥ ¦³Á « ε¨´ ­n ­´ µ ªµ¤Á®¨ºÉ°¤¨ÎµÊ Á ´  n µ¦Á oµ ¹ ¸É°¥¼°n µ«´¥ ¹ µ¦Á · µ Ä ¸ª· ¦³ εª´ ´ÉªÅ ´ Ê ®¤ Á È ªµ¤¡¥µ¥µ¤Ä µ¦ ¤ n° ªnµ ¸É®µn ¹ Ê Á¦º°É ¥Ç oª¥ ¡¨´ Á ¸¥ Å ¹ µ¦¨» ±º° ¸ÉÁ o µ¦¨ ¤º°Á¡ºÉ°­¦oµ Ä®oÁ®È Á È ¨¨´¡ r ɸ ´ o° Å o

THE MARKET MAKER ¨»¤n ¼ o ¦·Ã£ ¸ÉŤn °o ¦·¬´ Ä® nªµn ³°¥¼Än ­µ¥ µ ° »¦ · Å® ®¦º°Å¤n  nÁ¨º° ¸É ³­¦oµ ¨µ ªµ¤ o° µ¦ ¹ Ê ¤µ oª¥ ´ªÁ° ´ Á ¨ºÉ° oª¥¡¨´ ° µ¦­ ´ ­ » ¹ É ´ ÁÁ¨³ ´ εĮo ¦ r ɸ¤° Á®È ð µ­ µ »¦ · ¦ ¸­Ê µ¤µ¦ ­ºÉ°­µ¦Ã ¥ ¦ ´ ¼ o ¦·Ã£ Å o ´ ¸ µn µ¦ ¨µ  3HHUWR 3HHU ° ´ Á È µ¦­¦oµ ¡º Ê ¸É ¸É­µ¤ 7KLUG6SDFH Ä µ¦ µ¥­· oµ ´ª°¥nµ Á n ¨»¤n 3:' 3HRSOH :LWK 'LVDELOLW\ ®¦º° ¨»¤n ¼¤o ¸ ªµ¤ ¡¦n° µ ¦nµ µ¥ ¹ É ° r µ¦° µ¤´¥Ã¨ ¦³ »ªµn ¤¸ ¨»¤n ¸¤Ê µ ¹ ř ś ¡´ ¨oµ Á ¸¥ Å oÁ nµ ´ µ ¨µ ¼ o °º Ê ¸ ° µ ¨»¤n ¸¥Ê ´ ¤¸ ¨»¤n ¼ o ¦·Ã£ ¸ÉÁ ¸É¥ª o° ´Ê ¨»¤n ¼ o ªn ¥®¦º° ¼ o Á¼ Á¨°¥¼ n É ¸Ś Ŝ ¡ ´ ¨oµ Á È Á¡ºÉ° ®¦º° Ä ¦° ¦´ª ¦ª¤ ¹ µ¦¤¸ ªµ¤ o° µ¦ ¼ o Á¼ Á¨ ¼­o ¼ °µ¥»Â¨³ ¼¡o · µ¦Ä ­´ ¤°´ Ä ¨o ¸°Ê ¸ oª¥ »¦ · ¸É Á ¸É¥ª ´ °» ¦ r µ¦Ä®o ªµ¤ nª¥Á®¨º°Â n ¼o ¦·Ã£ ¨»¤n ¸ Ê ³¤¸¤¨¼ nµ¤µ ¹ ŚŞ ¡´ ¨oµ Á®¦¸¥ ² Ä ¸ ŚŘŚŜ ´ Ê »¦ · Á ¸É¥ª ´ ®» n ¥ r ªn ¥ ¼ÁÁ¨ °» ¦ r­ª¤Ä­n ¦nµ µ¥ Á­o Ä¥ oµ°´ ¦·¥³²¨² ¨³Å¤nÁ¡¸¥ ¨»¤n ¼ o ¦·Ã£ ¸ Ê Á nµ ´ Ê ¸É ³¤¸ ¨µ ¦° ¦´ ªµ¤ o° µ¦ ¸ÉÁ · à ¹ Ê Â n¥ ´ ¤¸°¸ ®¨µ¥ ¨»¤n ¼ o ¦·Ã£ ¸É ¼ ¨³Á¨¥ °¥nµ Á n ¨»¤n ¸É¤¸ ªµ¤®¨µ ®¨µ¥ µ Á º°Ê µ · ¨»¤n ¼ o ¼ ¨ ¼ o n ª¥®¦º° ¼­o ¼ ª´¥ ¨³ ¨»¤n Á Á °Á¦ ´É °´¨¢n µ Á È o

HOME ECONOMY ¦·Ã£ Ä ¸ ¸ÅÊ o µÎ · ¦¦¤ nµ Ç Á oµ¤µ­¼ n µo ŤnÄ n n µ¦­´É °µ®µ¦Á ¨·Áª°¦¸ É Â n ¦° ¨»¤ ¹ µ¦¡´ µ ´ª Á° µ¦ ¼Â¨Ä­nÄ oµ µ¦Á È °¥¼ n ɸ ¸¤¸ ª´ ¦¦¤Á È Â¦ ¨´ ­Îµ ´ ¨° µ¦Ä®o ªµ¤­Îµ ´ ´ »¤ Á¡ºÉ° oµ nµ n° µ Á à 襸 µn Ç Á¡·¤É ªµ¤®¤µ¥Â¨³ ¦³­ µ¦ rÄ®¤nÄ®o¡ º Ê ¸É£µ¥Ä ¤µ ªnµ ¡º Ê ¸É£µ¥ ° ´ Á ¨ºÉ° à ¥ ¨»¤n ¤·¨Á¨ Á ¸¥¨ ¸ÉÄ oÁª¨µ şŘ Ä ¸ª· Å ´ ¡º Ê ¸ÉÄ oµ ¨³ ´ ªnµ¤µ ¸É­ » Á¤ºÉ°Á ¸¥ ´ Á °ºÉ Ç µ¦°¥¼ n µo ¹ Á È µ¦Ä o ¸ª· £µ¥Ä ¡º Ê ¸É ɸ °o ¤¸¦³ Á¡ºÉ°¦´ ¤º° ´ ° µ ° ªµ¤ Ťn n ° µ £µ¥ ° ¨³­¦oµ ªµ¤­» Ä®o ª´ Á° Å oÄ » ´ ®ª³ ° ¸ª· µ¦Á ¨¸É¥  ¨ ¸­Ê n ¨Ä®o ¨µ ­· oµ ° Ä oÄ oµ ¤¸¤¨¼ nµ­¼ ¹ ŞŜš¡´ ¨oµ °¨¨µ¦r­®¦´ ² ¨³ ³Á · à ¹ Ê Á¡ºÉ°­° ¦´ ´ Á ¦ rŨ¢r ­Å ¨r Ä ¦¼  Į¤n à ¥ µ ªnµÄ ¸ ŚŘŚř ³¤¸¤¨¼ nµÁ¡·¤ ¹ Ê °¸ ŝ ŝ

TARGET GROUP

CASE

STUDY พฤติกรรม

Á¡ºÉ°Á · ð µ­­Îµ®¦´ » à ¥Å¤n µÎ ¹ ¹ £¼¤·®¨´ ®¦º° ªµ¤­µ¤µ¦ Á¦µ¤° ð µ­Ä µ¦­¦oµ ¦µ¥Å oÄ®o ´ » ¨»¤n ¦ª¤ ¹ ¼ o °o ¥Ã° µ­ ¹ É Á È ­nª ® ¹ É ° ªµ¤¤» n ¤´É ° Á¦µ ¸É ³ ¨´ ´ Ä®oÁ · µ¦¦ª¤ ´ª ´ ¤µ ¹ Ê Á¡ºÉ° ´ ®µÃ ¨¼ ´ µ Á à 襸Á¡ºÉ° ¦´ ¦» ¨³­¦oµ Á¤º° ¸É ¨° £´¥Â¨³ µ ¨µ ¥·É ¹ Ê µªÁ°Á ¸¥ ³ª´ °° Á ¸¥ Ä o µÎ ª ¤µ o° Á · ´ o° ε ´ Ä ¸ª· ¦³ εª´ Á n µ¦ ¦µ ¦ ¸É · ´ ¨³ µ¦ µ à ¦ ­¦oµ ¡º Ê µ ­µ µ¦ ³ Ä µ ³Â° » °¥nµ Ä ¸ª · ¦³ εª´ Á¦µÂ o ´ ®µ ªµ¤ oµ µ¥Ä ¸ª · ¦³ εª´ Á¡ºÉ° εĮo ¸ª· nµ¥ ¹ Ê Á¨È o°¥

µ oµ /RFDO )RRG 1RGHV ¦·¬´ µ ­ª¸Á Å o­¦oµ Á ¦º° nµ¥°µ®µ¦ o° ·É Á¡ºÉ°Á ºÉ°¤Ã¥ ¼ o ¨· °µ®µ¦ o° · Á oµ ´ ¼ o ¦·Ã£ oª¥Â°¡¡¨·Á ´ ¸É µÎ Ä®o¨ ¼ oµ­µ¤µ¦ Á¨º° º°Ê ­· oµ µ »¦ · o° ·É Å oà ¥ ¦ à ¥ ­n ®¦º° ´ ¦´ µ¤ » ¸É µÎ ® ŪoÅ o ¦· µ¦Ä ¦³ ´ o° ·É ¨³ µ¦ ε »¦ · ®¤µ¥ ¹ µ¦Â­ ªnµ ¼ o Á®È » nµ ° µ¦¡¹ É ¡µ°µ«´¥ ¹ É ´ ¨³ ´ ¨³ µ¦¨ » ´ ¦´¡¥µ ¦¤ »¬¥r ¼ o Á¦·¤¡´ µ ªµ¤¦¼­o ¹ Ä Á · ¨¹ n° µ¦Á ºÉ°¤Ã¥ ´ £µ¥Ä °¤¤¼ · ¸ÄÊ ¦³ ´ o° · n à ¥«¼ ¥r ¨µ n oµ Ä ¨oÁ¦º° Á ¸¥ ¤¸ µ ­Îµ ´ Ä µ¦Á È ¡º Ê ¸É ¨° £´¥ ¸É ³Ä®o ªµ¤ nª¥Á®¨º°Á­¤°®µ Á · Á® » µ¦ r®¦º° ªµ¤Å¤n n ° ¹ Ê Ä ° µ  ¸É ¸ª· ³ ¹ Ê °¥¼ n ´ µ °°  µ ¨ ¨nµ ¦° ªµ¤ nª¥ Á®¨º° µ ¦´ µ¨ ¸É°µ Ťn ¹ ¤º° ¼o nµ Á¨º° ¸É ³Á oµ¦nª¤ ´ »¤ ¨³¤¸ µ Ä µ¦ ε­· nµ Ç Ä®o­µÎ Á¦È oª¥ ´ªÁ° Á¦µÅ oÁ®È ¨»¤n ¼ o ¦·Ã£ ¸ÉÁ È /RFDOYLVW Å oÁ®È ¡º Ê ¸É¡¨ ¢°¦r¤Á¡ºÉ° Ä o° ·É ¨µ¥Á È ¡º Ê ¸É ¨° £´¥­Îµ®¦´ ¸É °o µ¦Á ºÉ°¤ n° ´ ¨³Â ¦r­É · ¸É¤¸°¥¼¦n ªn ¤ ´

CASE STUDY STERAMING MARKET Á à 襸 $5 ¨³ 95 Å o¦ ´ ªµ¤ ·¥¤¡» n ­¼ Ä °´ ¦µ µ¦Á · à Á ¨¸É¥ &$*5 ¦³®ªnµ ¸ ŚŘřş ¹ ŚŘŚř Á¡¦µ³ ¼ o ¦·Ã£ Á¦·¤¥°¤¦´ Á à 襸Á®¨nµ ¸ªÊ µn Á È ªµ¤ ¦¦¤ µÄ®¤n ¥· µ¦¤µ ¹ ° &29,' ¦¦ µ ´ o° o° ´ ´ª°¥¼ n ɸ µo Á à 襸Á®¨nµ ¸ Ê ¹ ¥·É ¼ Á¦n Ä®oÁ · à Á¦Èª¥·É ¹ Ê ¸ ŚŘŚŘ ¡¨ ¢°¦r¤ oµ­n  ­¤µ¦r Ä ºÉ° -RRU εÁ­ ° 9LUWXDO 6KRZURRP à ªr¦¼¤Á­¤º° ¦· ­Îµ®¦´ µ¥Á°°¦r ¡ ªnµ¤¼¨ nµÁ ¨¸É¥ ° µ¦­´É º°Ê Á¡·É¤ ¹ Ê ¹ ŜŘŘ Á¤ºÉ°Á ¦¸¥ Á ¸¥ ´ ¸ n° à ¥ ¡¨ ¢°¦r¤ ´ ¨nµª¦nª¤¤º° ´ 25% ¹ É ­· · ´ ¦Á à 襸­ £µ¡Â śŞŘ ° «µÃ ¥Ä oÄ Â ¦ r ´ ´ Ê 0DUF -DFREV ¨³ 0LFKDHO .RUV ¤µ n° Á n Á ¸¥ª ´ ®o° Á­º°Ê ¢ ´É µ ¦·¬´ µ¥Á°°¦r ¸É ´ ­  ¦ r¢ ´É ª´¥¦» n ε ª ŚŚ  ¦ r µn Ũ¢r ª· ¸Ã° ¡ ªnµ¤¸ ¥° ­´É ° nµ · · ¨´ ¹ šŝ ¹ É Á · ªnµÁ oµ µ¦ µ¥ ¸Éªµ Ūo ŠŘ ´ Ê ¸¨Ê ¼ oµ ¸É­ Ä ¤¸Á¡·É ¤ ¹ Ê ªnµřŘŝ Á¤ºÉ°Á ¸¥ ´ ¸ n° ³ ¸É 6KDQJKDL )DVKLRQ :HHN ¦nª¤¤º° ´ 7PDOO Ä µ¦Á È Á oµ£µ¡ ¦´ Ê Â¦ ° &ORXG )DVKLRQ 6KRZ Ä o µ¦Å¨¢r ­ ¦¸¤¤· ­Îµ®¦´  ¦ r¢ ´É řŝŘ Â ¦ r ¦ª¤ ´ Ê Â ¦ r /DEHOKRRG ¨³ %DE\JKRVW oª¥ ŤnÁªo ¤o n /RQGRQ )DVKLRQ :HHN ¸É ÈÁ oµ­¼¦n ¼  · · ¨´ Ä ¸ ¸ Ê ´ Ê Â n µ¦­´¤£µ¬ r ¡°  ­ r ´ ¹ ´ °°  ­´¤¤ µ°° Ũ r :HELQDUV ¦ª¤ ´ Ê 'LJLWDO 6KRZURRP µ Á®¨nµ ¦¦ µ ´ °°  ¢ ´É ¦¸Á° ¸¢ ¨³«·¨ ·  ¦ r ɸ µn ´ µ¤° ¨³ ­µ¤µ¦ Ä oÁ à 襸Šo°¥nµ nµ­ Ä º°Â ¦ r ;DQGHU =KRX ¨³ ;X =KL à ¥ ´ Ê Ś  ¦ rÁ È Â ¦ r ° ´ °°  µª ¸ «·¬¥rÁ nµ µ &HQWUDO 6DLQW 0DUWLQV Ä ¨° ° ¨° Á « µ¨ ¸¤ µ ¥´ Á­¦·¤ ´¡ oª¥ $PD]RQ /DXQFKSDG Á¢ »p ¼Á ·¨ °· ­ µÂ ¦¤ ¥¼ ¼ Á¡ºÉ°Á ·¤Á È¤Ä ­nª ° µ¦Â­ µ nµ ¦³ · · ¨´

FISH

MARKET CASE STUDY

12

TSUKIJI FISH MARKET JAPAN

h t t p s : / / w w w . t s u k i j i . o r . j p / e n g l i s h /

13

BERGEN FISH MARKET NORWAY

h t t p s : / / a d a y t r i p d i a r y . c o m / 2 0 1 7 / 0 9 / n o r w a y ᄥd a y - 2 - b e r g e n /

18

C A S E

S TA U D Y

SYDNEY FISH MARKET

19

A UST RA L I A SY DN E Y N E W SOUT H WA L E S FISH MARKET HISTORY

h t t p : / / w w w . s u s t a i n a b l e f i s h l a b . o r g

S YD NEY FISH MARKET

TRA T RNA NS SPP O O RRT T A TAI TO NI O N

F I SF H I S HAAUU CCTTI OI NO N

FISH MARKET FISH MARKET

F I S H EF IRS HME RAMNA N TT RR AAV V EL EL

h t t p : / / w w w . s u s t a i n a b l e f i s h l a b . o r g

6\GQH\ )LVK 0DUNHW 6)0 Á È ¨µ °µ®µ¦ ³Á¨ ¸ÉÄ® n ɸ­ » Ä ¸ è Ä o¨³Ä® nÁ È °´ ´ ­µ¤ ° è à ¥¤¸ ¨µ®¨µ ®¨µ¥ · ¸É µÎ ® nµ¥ ¨µ ¨µ ¸É­µÎ ´ ° è ¤¸ ªµ¤Ã Á n Ä µ¦¦ª¤ µ¦ ¦³¤¼¨ µ¥­n ¨³ µ¦ µ¥ ¨¸ ¨° ´ Ê ª´ Á È «¼ ¥r ¨µ ¸Éª ´ ¦¦¤ ¦³ª´ «· µ­ ¦r µ¦ n° Á ¸É¥ª ¦³Á ¸¥ ·Áª«ª· ¥µ ¨³Á«¦¬ «µ­ ¦rÁ È ´ª ε® µ¦Â¨ Á ¨¸¥É ¸É¤ ¸ ª¸ · ¸ªµ É ¸ ɸŠo ¨µ¥Á È ­ µ ¸É °n Á ¸É¥ª ¸É­µÎ ´ ¹ É ¹ ¼ ´ n° Á ¸É¥ª µ nµ ¦³Á «¤µ ¸É · ¸¥ r ¹ ŚŘ  n ¹ ¤o ¸É¦ ´ ¤´ ³­´ Á Á®È ¨·É ªµ¤Â°°´ ¨³ ªµ¤ ª» n ªµ¥Ã ¥¦ª¤ ­É · ¸ Ê µÎ Å ­¼ n µ¦°£· ¦µ¥°¥nµ n°Á ºÉ° Á ¸É¥ª ´ µ¦¡´ µ º Ê Ä®¤n µ¦ Á ¸¥ ¸ÉÁ ȤŠoª¥­·É ¸ÉÁ · ¹ Ê ¤µ µ ®¨µ¥ «ª¦¦Ä µ ³­nª ® ¹ É ° 6XVWDLQDEOH )LVK /DE Ä ¸ ŚŝŞŘ Á¦µ¤» n Á o Å ¸É 6)0 ¸É º°­nª ® ¹ É Å o¦ ´ ¦ ´ µ¨ Ä µ o°Á­ °Â ³ ¸Éªµn  µ¦¡´ µ 6)0 Ä®¤n°µ ¦³­ ¨­ÎµÁ¦È Á¦µ o° µ¦ · µ¤ µ¦¡´ µÁ®¨nµ ¸ Ê °¥nµ Ä ¨o · Á ºÉ° µ ¡ª Á µ ´ Ê Îµ µ¤Á ¸É¥ª ´ µ¦ªµ ´ Á¤º° ¨³ ¸É°¥¼°n µ«´¥¦´ · ¸¥Är µ ³Á¤º° µ¥ ´É ¨µ ¸É¥É ´ ¥º ¨³­ Ä®¤n ɸ · ­µ µ¦ ³Â¨³° µ ° 6)0 ° µ ¸ÁÊ ¦µ ³ ¦ª ­° ° ¸ ° 6)0 ¨³ª·ª ´ µ µ¦ ° 6)0 Ä µ ³«¼ ¥r ¨µ ªµ¤­´¤¡´ r µo µ¦ oµ ¨¸ ¨³ µ¦ oµ­n ´ ´ ¨µÂ¨³ ¼Âo ¦¦¼ ªo ¥ µ¦­´ Á ¨³ µ¦­´¤£µ¬ rÁ · µ ·¡ ´ »ªr ¦¦ µÁ¦µ ³ ¡¥µ¥µ¤Á µ³¨¹ ªµ¤­Îµ ´ ®¨µ¥ ´ Ê Ä ¦· ¦nª¤­¤´¥ ¸É µ¦¦´ ¬µ¤®µ­¤» ¦Á È ¦³Á È ­Îµ ´ ¨³­n ¨ ¦³ n° ¸ª· ° ¨µÂ¨³ µ¦ ε¦ ¸ª· ° µª ¦³¤ Á¦µ µ¤ªnµ ¨µ ¤¸ µ °¥nµ Å¦Ä µ¦°Îµ ª¥ ªµ¤ ­³ ª Ä®oÁ · ªµ¤¥´É ¥º " ¤¸ µ¦­n Á­¦·¤¦¼  ¨³Â ª · ´ · µo ªµ¤¥´É ¥º °³Å¦ oµ " ¨³Á ºÉ° Å µ ª´ ¦¦¤ ¸É µÎ Á È Ä µ¦¦´ ¦° ªµ¤¥´É ¥º ° °µ®µ¦ ³Á¨ º°°³Å¦" Á¦µ ³­Îµ¦ª ª· ¸ µ¦ ¸É ° ε¨´ ¸É®¨µ ®¨µ¥ ´ Ê Â n µ¦ªµ ´ Á¤º° Å ¹ µ¦ n° Á ¸É¥ª ¦³Á ¸¥ oµ µ¦ ¦³¤ Å ¹ µ¦ oµª´ ¦¦¤ µ¦ ¦³¤ Å ¹ µ¦®¥» ³ ´ ° ­ È° ­n ¨ ¦³ n° ¼ o ɸ ´ · ¨³ µ¥ ¨µ nµ ¨µ

23

C A S E

S T A U D Y

JAPAN FISH MARKET

24

JAPAN CHUO TOKYO FISH MARKET HISTORY

h t t p s : / / w w w . t s u k i j i . o r . j p / e n g l i s h /

TS U KIJ I FISH MARKET

T R A N S P O R TAT I O N

TRANSPORTATION

R E TA I L M A R K E T

RETAIL MARKET

R E S TA U R A N T

RESTAURANT

TRAVEL

TRAVEL

h t t p s : / / w w w . t s u k i j i . o r . j p / e n g l i s h /

FISH AUCTION

FISH MARKET

3

THEORY AND DESIGN CONCEPT

ARE REQUIREMENT AND FUNCTINOAL RELATIONSHIP ř µ¦Á oµ ¹ ¡º Ê ¸ÉÄ o µ ¸É­³ ª ° » n µ¥ Ś Á È ¡º Ê ¸É­µÎ ®¦´ ¼ o ¦·Ã£ Ä Ŝ ®´ª o° ®¨´ ś Á È ¡º Ê ¸É nª¥¡´ µ ­· oµ ¸É µÎ ¤µ µ »¤ Ä µ¦ µ¥ Á¡ºÉ° εÁ · µ µ¦ µ¥Å Ä®o ¤» ¡´ µ ´ªÁ°

Ŝ ¡º Ê ¸É« ¼ ¥rª· ¥´ nª¥Ä µ¦«¹ ¬µ ° ¸É ´ «¬µ¤®µ¨´¥ ¨³ ´ÉªÅ ŝ ¡º Ê ¸É °n Á ¸É¥ª ­Îµ®¦´ ¼ µ¦ ¦³¤¼¨

31

15

+

= DEEP SEA PORT

FISHERMAN

+

=

TRANSPORT FISH

+ SKY TRAIN

SEA PORT

= B U S S TAT I O N

THEORY AND DESIGN CONCEPT BRANDING + INTERIOR YOUR BRAND TRANSLATED INTO YOUR COMMERCIAL INTERIOR ¦·¬´ Á È Á¡¸¥ ­nª ® ¹ É ° ° r ¦³ ° ¸ÉÄ oÄ ¨¥» r ¦ r µ¦ ¥µ¥Â ¦ r ° » Å ­¼¡n º Ê ¸ÉÁ · ¡µ · ¥r£µ¥Ä ° » nª¥Ä®o¨ ¼ oµÂ¨³¨¼ oµ ° » Á oµÄ ªnµ » Á È Ä ¦Â¨³°³Å¦ ¸É µÎ Ä®o » ŤnÁ®¤º° Ä ¦  ¦ r ° » ¤¸ ¸ª· °¥¼Än è ®n ªµ¤Á È ¦· Á¤ºÉ°¨¼ oµÂ¨³¡ ´ µ ° » ¡ Á °Ä ¸ª· ¦³ εª´ ­£µ¡Âª ¨o°¤ ° » ³­n ¨ n° ªµ¤ · ¨³°µ¦¤ r ° ¡ª Á µ ¹ É ³­n ¨ n°¡§ · ¦¦¤ ° ¡ª Á µ oª¥ µ¦­¦oµ ¦µ­· oµ ³Å¤n­ · Ê ­» Á¤ºÉ°­¦oµ èà oÁ­¦È Á¤ºÉ°¡·¤¡r µ¤ ´ ¦®¦º°ÁªÈ Å rÁ¦·¤É Ä o µ ¦· Ä » ´ Ê ° ° ¦³ ª µ¦­¦oµ  ¦ r ª¦ µ¤ ´ªÁ° ªnµv o° µ¦Ä®o¨ ¼ oµ¦¼­o ¹ °¥nµ Ŧw ­·É ¸ Ê ª¦ ¥µ¥Å Ä ¡º Ê ¸É µ µ¥£µ¡ ° ¦·¬´ ¡º Ê ¸É µ¦°°  Á¡ºÉ°­·É ª ¨o°¤Á È ° r ¦³ ° ­Îµ ´ ° ¦³­ µ¦ r °  ¦ r µ¦ εÁ · µ¦£µ¥Ä ª¦¦ª¤Á°µ » nµÂ¨³ ¨·É °µ¥ ° ¦·¬´ ° » Ä ¨´ ¬ ³Á ¸¥ª ´ èà o®¦º°ÁªÈ Å r

(;$03/( Á¤ºÉ°¥o° ¨´ Å ¸É 6WDUEXFNV ¤¸®¨µ¥ ¦·¬´ ¸É µ¥ µÂ¢  n ÈŤn¤¸Ä ¦Á ¸¥ Å o ´ 6WDUEXFNV ´ ´ Ê Â nª ´ n° ´ Ê 6WDUEXFNV Ä nª o ¸ řššŘ Å o¡¥µ¥µ¤­¦oµ Á° ¨´ ¬ r °  ¦ rà ¥ εÁ­ ° ¦³­ µ¦ r ɸ °n ¨µ¥Â¨³­ » ­ µ Ä®o ´ ¨¼ oµ µ » Á¦·¤É o ¤»¤¤° Á · ¦³­ µ¦ r °  ¦ rÅ o¦ ´ µ¦ ÎµÅ Ä o°¥nµ n°Á ºÉ° ¨³¤¸ ¦³­· · ¨Ä ¦oµ oµ 6WDUEXFNV » ®n ´ÉªÃ¨

แนวคิดในการออกแบบ .(< :25' ° µ¦­¦oµ %5$1' ´ª ° %5$1' ªµ¤ o° µ¦ ° ¨¼ oµ ¸É¤¸ °n %5$1' ε3$77(51 ° /2*2 ®¦º° ´ª .(<:25' ¤µÄ nÄ µ¦°°  75(1' ¨¼ oµ ¸É¤¸ °n %5$1' ªµ¤­ Ä ¨³ nª Áª¨µ ´ Ê

CASE STUDY

3XPDÁ oµÄ °¥nµ  o ¦· ªnµÂ ¦ r ° ¡ª Á µ εÁ È o° Á ºÉ°¤ n° ´ ­£µ¡Âª ¨o°¤£µ¥Ä °¥nµ Ŧ ¼£µ¡ oµ 1HQGR ¼o °°  ¡º Ê ¸É ¸¦Ê ³ »ªµn ­Îµ®¦´ µ¦°°  ° Á¦µÁ¦µªµ ´ Å ¸ÉÅ nÅ ¦° Ç ­·É ¸É¤¸°¥¼¦n ° Ç ¡º Ê ¸ÉÁ n Á µª´¨¥r  n ´ Å Á®¨nµ ¸ Ê Å¤nÅ o¤¸Åªo­µÎ ®¦´ Ä®o ¸ ¹ Ê Å Â n µÎ ® oµ ¸ÉÁ È °Â­ ¨¥n°¤µ µ ¦° Á oµ oµÄ ° 380$ ¨³Á È ° r ¦³ ° ° r ¦³ ° ¸É µÎ Ä®o¡ º Ê ¸É¤¸¨ ´ ¬ ³¡·Á«¬ ¨¨´¡ r ÉŸ o °º Á ¦º°É Á º° Ä °¥nµ ¸ªµn Á¦µ°° ε¨´ µ¥ » ª´ ´ Ê ¹ Ê Â¨³¨ ´ Š¨³¤¸£µ¡ ¸ÉÁ ºÉ°¤ n° ´ ´ Å Ä ­ µ¤ ¸¯µÂ¨³Ã¡Á ¸¥¤ oª¥Á¡ºÉ°Ä®o 380$ ¤¸ ªµ¤­´¤¡´ r ɸ­µÎ ´ ´ ¸¯µ µ¦Á ºÉ°¤ n° ¸É¨³Á°¸¥ °n° ¦³®ªnµ ´ Š¨³Â ¦ r 3XPD Á ºÉ°¤ n° ´ »

4

PROJECT DESIGN

47

48

FRESH

NATURAL

FAST

COMUNITY

KEY WORD BRANDING

39

COLD STORAGE

ACCOUNTIG ROOM

LOCKER ROOM

1ST FLOOR PARKING BUILDING

FEMALE TOILET

STORAGE

MALE TOILET

CLEANING AREA

FISH AUCTION

STAFF ROOM

STORAGE LOCKER ROOM

INFORMATION

MEETING ROOM

MALE TOILET

FEMALE TOILET

PROCESS

DESIGN

30

PER

SPECTIVES

41

39

MALE TOILET

STORAGE

FEMALE TOILET

CLEANING AREA

FISH AUCTION

STAFF ROOM STORAGE

COLD STORAGE

LOCKER ROOM

1ST FLOOR PARKING BUILDING

INFORMATION

ACCOUNTIG ROOM

LOCKER ROOM

MEETING ROOM

MALE TOILET

FEMALE TOILET

39

MALE TOILET

STORAGE

FEMALE TOILET

CLEANING AREA

FISH AUCTION

STAFF ROOM STORAGE

COLD STORAGE

LOCKER ROOM

1ST FLOOR PARKING BUILDING

INFORMATION

ACCOUNTIG ROOM

LOCKER ROOM

MEETING ROOM

MALE TOILET

FEMALE TOILET

47

AQUARIUM LIFE MUSEUM

48

39 46

MALE TOILET CHANGING ROOMS

LOCKERS ROOM

WATER SYSTEM ROOM FEMALE TOILET

STORAGE

MALE TOILET

CLEANING AREA

FEMALE TOILET

FISH AUCTION

STAFF ROOM STORAGE

COLD STORAGE

LOCKER ROOM

LOCKER ROOM

AQUARIUM ( LIFE MUSEUM )

1ST FLOOR PARKING BUILDING

1ST FLOOR

INFORMATION

ACCOUNTIG ROOM

INFORMATION

MEETING ROOM

MALE TOILET

FEMALE TOILET

50

50

39 46

MALE TOILET CHANGING ROOMS

LOCKERS ROOM

WATER SYSTEM ROOM MALE TOILET

STORAGE

FEMALE TOILET

CLEANING AREA

FEMALE TOILET

FISH AUCTION

STAFF ROOM STORAGE

COLD STORAGE

LOCKER ROOM

MEETING ROOM

LOCKER ROOM

AQUARIUM ( LIFE MUSEUM )

1ST FLOOR PARKING BUILDING

1ST FLOOR

INFORMATION

ACCOUNTIG ROOM

INFORMATION

MALE TOILET

FEMALE TOILET

48

39 56 46

COOKING CLASS

LOCKERS ROOM

MALE TOILET WATER SYSTEM ROOM STORAGE

FEMALE TOILET

FISH STORE

FISH STORE

FEMALE TOILET

LOCKER ROOM

MEETING ROOM

INFORMATION

ACCOUNTIG ROOM

FOOD STORE

FOOD STORE

INFORMATION

MALE TOILET

LOCKER ROOM

AQUARIUM ( LIFE MUSEUM )

RESTAURANT COOKING CLASS

1ST FLOOR PARKING BUILDING

1ST FLOOR

STORAGE

STORAGE

OFFICE ROOM

FEMALE TOILET

LOCKERS ROOM

COLD STORAGE

FOOD STORE

MALE TOILET

STAFF ROOM

KITCHEN

FOOD STORE

MALE TOILET

FISH STORE STORAGE

FISH STORE

FEMALE TOILET

RESTAURANT

FOOD STORE

FISH AUCTION

MALE TOILET

CLEANING AREA

FEMALE TOILET

STAFF ROOM

STORAGE

CHANGING ROOMS

LOCKERS ROOM

62

39 56 46

COOKING CLASS

LOCKERS ROOM

MALE TOILET WATER SYSTEM ROOM STORAGE

FEMALE TOILET

FISH STORE

FISH STORE

COLD STORAGE

MALE TOILET

LOCKER ROOM

AQUARIUM ( LIFE MUSEUM )

RESTAURANT COOKING CLASS

1ST FLOOR PARKING BUILDING

1ST FLOOR

STORAGE

OFFICE ROOM

FEMALE TOILET

KITCHEN

FEMALE TOILET

INFORMATION

STORAGE

LOCKER ROOM

MEETING ROOM

INFORMATION

ACCOUNTIG ROOM

FOOD STORE

FOOD STORE

FOOD STORE

MALE TOILET

STAFF ROOM

LOCKERS ROOM

FOOD STORE

MALE TOILET

FISH STORE STORAGE

FISH STORE

FEMALE TOILET

RESTAURANT

FOOD STORE

FISH AUCTION

MALE TOILET

CLEANING AREA

FEMALE TOILET

STAFF ROOM

STORAGE

CHANGING ROOMS

LOCKERS ROOM

64

56

COOKING CLASS

LOCKERS ROOM

STAFF ROOM

STORAGE

FEMALE TOILET

FISH STORE

STORAGE

RESTAURANT COOKING CLASS

STORAGE

KITCHEN

FOOD STORE

MALE TOILET

OFFICE ROOM

LOCKERS ROOM

FOOD STORE FOOD STORE

MALE TOILET FEMALE TOILET

FISH STORE

FOOD STORE

FISH STORE

RESTAURANT

FOOD STORE

FISH STORE

70

68

56

COOKING CLASS

LOCKERS ROOM

STAFF ROOM

STORAGE

FEMALE TOILET

FISH STORE

STORAGE

RESTAURANT COOKING CLASS

STORAGE

KITCHEN

FOOD STORE

MALE TOILET

OFFICE ROOM

LOCKERS ROOM

FOOD STORE FOOD STORE

MALE TOILET FEMALE TOILET

FISH STORE

FOOD STORE

FISH STORE

RESTAURANT

FOOD STORE

FISH STORE

69

71

56

COOKING CLASS

LOCKERS ROOM

STAFF ROOM

STORAGE

FEMALE TOILET

FISH STORE

STORAGE

RESTAURANT COOKING CLASS

STORAGE

KITCHEN

FOOD STORE

MALE TOILET

OFFICE ROOM

LOCKERS ROOM

FOOD STORE FOOD STORE

MALE TOILET FEMALE TOILET

FISH STORE

FOOD STORE

FISH STORE

RESTAURANT

FOOD STORE

FISH STORE

72

SUMMARY 5

บทสรุป โครงการศึกษาพฤติกรรมกลุ่มผู้บริโภคอาหาร ทะเลสู่การออกแบบภายใน ถูกค้นคว้าข้อมูลถามความเห็นจาก คณะกรมการและอาจารย์ที่ปรึกษา ผลตอบรับ ไปในทางที่ดี แต่ยังมีจุดบกพร่องในบางส่วน เช่น งานยังมี เรื่องของ MATERIAL ที่ยัง ไม่สอดคล้องกับการทํางาน ในตลาดปลา เรื่องของสีที่ เปนฟงชัน์ในการใช้งาน ของ การประมูลปลาหรือการขายปลา

BRANDING

PRODUCT

17

18

19

20

21

22

23

24

25

27

28

29

REFERENCE INFORMATION

TCDC TREND 2021 SUBNUTIKA.COM EAT THE OCEAN BOOK https://smallbusiness.chron.com armstrongmarketingsolutions.com http://www.sustainablefishlab.org/