Name ‘Harley-Davidson’, we all know what its character is and how different it is from other brands. One thing is equally important is that there are loyal customers who always support the company regardless of the change of product lines, strategies, or production base, these fans would still always support. The truth is a lot of Harley-Davidson owners do not consider whether to buy or not based on the price but on the belief, faith and love that they have for this brand. Nowadays, the number of Harley-Davidson lovers in Thailand have increasingly and continuously grown which can be seen from the births of gatherings and clubs of those who are passionate about riding while they would have their own names for each group. There are groups of these bikers not less than 10 groups in every province in Thailand which apparently shows that Harley-Davidson bikes are very popular in this country.
