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January 2020
Nov - 2020 THE ONLY AND MOST EFFECTIVE WAY OF DOING BUSINESS
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Latinamerican Digital Magazine
MarketPlace Americas moved to Orlando, Flórida....................................................6 Organization by Global Notes....................................................................................... 12 Regional brief ..................................................................................................................... 14 Today’s consumers decide according to social networks and sustainability.......................................................................... 20
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5 trends that will redefine the retail business in 2020.......................................... 22 Enterprises in movement ............................................................................................... 24
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MarketPlace Americas moved to Orlando, Florida; USA The 14th MarketPlace 2019 edition was held in Orlando, Fl. The traditional meeting with Latin American Buyers and International manufacturers was held for the first time in the most famous destination for its amusement parks. The renowned MarketPlace Americas that was usually held in the City of Miami, this time it was held in Orlando, where more than 1,000 business appointments were held on November 12 and 13. With the experience of a team that has developed this event for 14 consecutive years; the organization of appointments and related activities was flawless. “After a broad survey and in-depth analysis, we decided to change the event venue to Orlando, and it was worth it, since both those who participated for the first time, and those who have done it before, were enthusiastic about this lively environment of tourist fun, which concentrates so many fairs and congresses tooâ€?, said MarĂa Cristina Mora, director of MarketPlace. The sellers expressed their satisfaction with the selection of concurrent companies and the great business potential that they make up as a whole, covering such a vast continent that it would take a lot of time and money if they wanted to visit personally.
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The buyers, who belonged to the paper/library item, came from about twenty countries in the Region and were able to find a renewed offer that aroused great interest, as they expressed. Office supplies and products, notebooks, paper and writing, school supplies and furniture, art supplies, hobby and customization.
in addition to its sticky notes’ brand inFO Notes, they also offered the manufacture of private brands according to the particular needs of customers. New shapes, colors and combinations showed how their sticky notes set trends. exhibited a wide range of school and office products, with attractive self-service packaging
enriched the event with its elaborated paper certified with C-TRAT, ISO 9001: 2015, Mineral Conflict free products, FSC.
also with multiple certifications offered paper for school, office, art and decoration.
provoked with its creative style of promotional gifts, personal diaries, agendas and planners, as well as school stationery.
brought its new releases as organizing boxes for storing and archiving, briefcases, folders, gift boxes, magazine racks and endless alternative designs for all trends
recognized for its pencils and writing instruments, dazzled with new inks and colors as well as innovative sets for decoration.
the presentation made by the renowned manufacturer of automatic stamps COLOP was particularly impressive with its presentation of E-mark, an innovative mobile electronic sealing device that can stamp or print full color images, leading the stamp industry to a new stage.
albums also captivated, along with frames, photo stickers and their school and stationery products.
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attracted with its range of possibilities in pencils and school supplies, as well as in the development of other brands. proposed more than 3,000 products, including educational materials and toys, handicraft accessories and school and office products. a range of innovative gadgets and consumer products was offered by IF, a company that designs and manufactures from stamped stationery, bookmarks, to reading glasses, innovative magnifying glasses, reading lights, among many other things participated with a wide range of notebooks and paper products.
exhibited high quality and attractive design writing instruments that cover the needs of school, office and personal gift. Their versatility to stamp the bodies of the markers allowed them to also offer projects for private brands (OEM).
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presented from its renowned pencils, to a wide variety of pens and markers with different types of inks based on developed components.
school writing and office designs captivated, especially markers, covering all needs with an interesting price ratio.
was projected as an innovative brand with strong identity, composed of writing elements, coloring, expression and office supplies; accompanied by a practical and simple display system that was attractive to merchants who saw the potential of the brand.
competitive proposal revolved around folders and archival material in a variety of forms and presentations.
articles were aimed primarily at the youth school consumer, adorned by the development of high-value products, attractive and with great design content, among which are also some licenses.
presented an innovative and high-quality line of school furniture, developed with a focus on ergonomics and functionality for both its chairs and tables, which allow reconfiguring its distribution in the classroom in a way that facilitates dynamics and collective interaction, or by groups, or also individual. clay amazed everybody, in a quick demonstration it was clear how it is used and the infinite number of creative applications that are possible with these developed materials, covering polymeric clays, for molding and baking. The proposal of Norcom aroused special interest, with an assortment specialized in notebooks, diaries, spare parts for folders, construction paper, among other paper made prodcuts.
was projected as an innovative brand with strong identity, composed of writing elements, coloring, expression and office supplies; accompanied by a practical and simple display system that was attractive to merchants who saw the potential of the brand.
, a company from India has been participating in MarketPlace since 2005. In its range of products, the notebooks are the most sold, whose variety and assortment can be adapted to all kinds of quality needs or prices demanded by each market in particular according to the requirements and demand of the various consumer segments.
Everybody found interesting products in their appointment with Novus Dahle, a manufacturer who set up a considerable sample that ranged from document shredders, guillotines, laminators and other equipment, to cutters, scissors, staplers, hole punchers and many office products.
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Bafna Ventures offered a wide product mix, ranging from puzzles, coloring books and notebooks, to pencils and festive items.
The colors and designs of Rapesco’s office products were very welcomed, especially staplers and hole punchers, but also the file line and accessories.
delighted with coloring games, accessories for hobbies and crafts and creativity in general
The legendary brand Royal presented office equipment such as document shredders, cash registers, water chillers, calculators, neon signs and even its traditional manual typewriter, which indicated that it still maintains its demand.
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are two brands that raised their identity in the event, the first with fun and innovative designs, the other expressive and inspiring. Several lines complete an extensive assortment that is also offered for own brand manufacturing.
raised its proposal around the line of adhesives for stationery, crafts and hardware, with products such as liquid and stick silicone, PVA, crafts adhesives, instant glue or double-sided tape, among other products.
The impeccable quality of Schneider’s products was recognized as always, but Link-it, the line that allows two elements to be assembled, aroused special interest. Creating in a single body fun and practical combinations of fine tip and middle tip marker, or pen and highlighter, or any possible variation between 4 tip types and many colors.
Job Pastell A highlighter with an excellent result
Made in Germany
Write It Job Pastel The smart highlighter with brilliant performance won the iF design and the red dot awards. The large ink content can highlight more than 15,000 words. Pastel colored ink is used for plain paper, for photocopying, faxing and is light resistant. www.schneiderpen.com
Organization by Global Notes lobal Notes, a division of AMC AG, has G almost 30 years of experience in the sticky notes industry and guarantees high
quality standards associated with “Made in Germany�. Over the years, Global Notes has become a modern manufacturer of sticky notes, which include a wide variety, high quality products and continuous innovations. Since 2013, Global Notes has been represented in the creative sector with products for creative minds at all times. The core competence of the production of sticky notes is also the special feature of inFO Creative products. The sticky notes have an ultrasensitive adhesive, are removable without leaving any residue and can be repositioned repeatedly without losing adhesion. This is due to the special solventfree and water-based adhesive.
InFO Power Notes - for difficult challenges
lobal Notes has launched its new Power G Notes in various colors and shapes. Sticky notes with triple adhesive strength compared to the standard range. Power Notes are ideal for special requirements that go beyond the usual use of a sticky note. This includes, for example, adhesion to special substrates such as rough walls or leather surfaces. The new Power Notes can also easily cope with a powerful wind of an open window. Discover the world of sticky notes and selfadhesive applications. For more information about the company and its products, visit the webpage: www.globalnotes.de
Notes, bookmarks, flags and creative paper and plastic products for all needs Sticky notes and related "Made in Germany" products Global Notes is the specialist in its own brand and also has a wide range under its INFO brand The solvent-free water-based adhesive protects the environment and glues optimally
HAVE A GOOD SHARE IN A GOOD BUSINESS ... BE AN EXCLUSIVE DISTRIBUTOR IN YOUR REGION OF OUR INFO BRAND.
For more detailed information visit: www.globalnote.de or contact Peter Czemetschka pc@globalnotes.de
regional
brief
Peru: Tai Loy presented the 5th. Expoficina Edition Organized by Tai Loy, the fifth edition of the Expoficina was held in Lima, a meeting in which hundreds of products’ and services’ suppliers present their offer to the corporate sector. The audience was mostly composed of human resources executives, logistics and warehouse managers, all responsible for purchases in general and for the next Christmas campaign in particular.
“Expoficina is an important event aimed at Tai Loy customers and potential customers who may have the opportunity to bring information to their companies about the products we sell. Here you can get from paper, office supplies, technology, cafeteria, toys, gift cards, school supplies, cleaning supplies, among others”, said Luciana Caballero, Chief Marketing Officer of Tai Loy.
“In each edition we have captured many interested customers in corporate purchases. Here customers have the opportunity to interact more with the brand and know what we offer as a corporate channel. As for the number of people who have visited us compared to last year, it has improved by 15%”, he added.
Venezuela: Booksellers record 50% drop in sales According to booksellers in the city of Barquisimeto - the fourth most important city in Venezuela - sales have contracted 50% in the last two years. The best thermometer of this hard fall is probably Pedro León Torres Plaza, located in the downtown of Barquisimeto, better known as the “Book Plaza”. Local merchants say that the school season is no longer the period of greatest sale, directly related to hyperinflation. “Public schools no longer ask for books. Only some schools ask, but really few”, said César Acosta, one of the founders of this library community that is already 26 years old. Professional books are no longer in demand and only some self-help titles and novels survive. The crisis has led to accepting any possible payments, including electronic payments, transfers and barters.
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regional
brief
Peru: IV National Drawing and Painting Contest This contest, which brings students of the different careers of art, design and architecture of Peru together, became a meeting point for the future professionals of these careers, inescapably connected with artistic expressions. The participants of the National Autonomous School of Fine Arts of Peru - Ensabap stood out, they won first place in both Drawing and Painting categories. In the “Drawing” category, the winner was Cynthia Ortega, who is currently in the first year of the Engraving career and participated in her work “Anxiety; mother woman; postpartum”. In the “Painting” category the first prize went to Emilio Quispe García, who is studying the last years of the painting career and participated with his work “Mamagrande”. The contest, organized by Faber Castell, found a wide response to its call and received art that came from every corner of the country.
Equador: Super Paco stationery chain expands The well-known Ecuadorian stationery chain with 65 years of experience, opened 2 new self-service stores at the end of October and one more at the end of November. With these last 3 openings, Super Paco completes 30 points of sale nationwide, and 11 in the City of Quito. Portal Shopping, Mall El Jardín and El Bosque are the 3 capital shopping centers where the new establishments of stationery and technology products are located. The company plans to reform and modernize its premises next year, to renew its image and offer the customer a better shopping experience. In accordance with the performance of the economy and depending on the opportunities, the possibilities of opening new stores are not ruled out.
25 a 28-1-2020 Frankfurt am Main
The visionary ofďŹ ce.
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The stationery trends.
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regional
brief
Nicarágua: Successful edition of Expo Venta Jardín 2019 As has happened for more than two decades, the annual Expo Venta Jardín 2019 exhibition was held in Nicaragua, an event where Librería y Distribuidora Jardín presents the news for the following school year. In addition to new products and suggestions, the sample also offered benefits that include extraordinary credits, shopping prizes, discounts and bonuses. The clients of Librería and Distribuidora Jardín were able to know what the brands represented exclusively presented, with a wide range of novelties that included products with cutting-edge technology. “Without a doubt we can say that Expo Venta Jardín is the most important event for bookstores and institutions. Through this event, the main bookstores in the country are prepared with the latest in school supplies to receive parents and children for the next 2020 school year”, the company said.
Panamá: Is also a destination for school shopping For decades, Panama has been a regular shopping destination for the entire region. For this, the country has set up an interesting infrastructure that offers visitors a wide variety of products, including school supplies. To the offer that we mention; beaches, nature, adventures, convention centers and other attractions that strengthen the country brand are added. Although the season of offers extends throughout the year, special days such as the local school season, carnivals, the Black Weekend, in the month of September, Black Friday and end of the year shopping. It is common to find in Panama groups of tourists from Costa Rica, Honduras, Nicaragua, Cuba, Trinidad and Tobago, Peru, Ecuador, Bolivia and even from Argentina. “We have a very interesting competitive advantage to the rest of the region and when tourists come to Panama, specifically to take advantage of the shopping product, they leave very satisfied with promotions and offers”, said Nadyi Duque, president of the Panamanian Association of Shopping Centers (Apacecom). December is the most anticipated season this year by the commerce sector. “We are very optimistic, we know that the behavior of the Panamanian is given to buy, regardless of the economic situation of the country,” added Duque.
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January 25 – 28, 2020 Frankfurt, Germany
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TODAY’S CONSUMERS DECIDE ACCORDING TO SOCIAL NETWORKS AND SUSTAINABILITY
If a few decades ago fashion, innovations and all the decisions that consumers made were based on what was seen in magazines and advertisements, today social networks have taken a fundamental role. Michael Solomon and Daniel Lemin delved into the importance of user experience and how they finally make decisions, at the Customer Experience Conference congress: The Journey, organized by Seminarium. “Youtility” is the slogan that allows customers to be retained through making them feel extremely useful. And in that sense, Daniel Lemin, Consulting Director of Convince & Convert, says that “the worst thing that can be done is a brainstorm, since the consumer is not taken into account in the process. For Michael Solomon, an expert in digital marketing, “we are currently in a horizontal revolution, where purchasing and trend decisions are made by our peers. There are fewer and fewer specialized magazines that impose styles; while the interaction between users about the products or services takes an increasingly important role”. It is in that line, the author of the book Consumer Behavior: Buying, Having and Being, gave the example of the current trip of potential clients, who in addition to looking for references on the web, also talk with their friends about what is the best option , without relying solely on the traditional marketing efforts that companies make.
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The strength that the audience receives is greater every time. Therefore, for Lemin it is relevant to “stop doing marketing for people and start doing it with them”. Making them feel heard, responding to their concerns on social networks, or taking into account their possible improvements “cannot only help in loyalty, but also in improving sales and attract new customers”, since they feel that their opinions are important for the company, explained the consultant. Millenials pay more for sustainable brands The consumption traits of today’s young people are governed by two concepts: social awareness and sustainability. According to marketing and advertising experts, millennials are willing to pay more for brands that care about climate change and the damage that is being generated in the environment. There is a strong tendency towards greater authenticity. “Consumers want to know how a product is created, in other words, where do the materials come from, who made the product and under what working conditions”, says Solomon.
Source: El Mostrador
Seasonal Decoration at its best
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5 TRENDS THAT WILL REDEFINE THE RETAIL BUSINESS IN 2020 It cannot be doubted that e-commerce continues to have high growth rates across the globe, and that it is increasingly taking a larger portion of the cake from all international trade. But despite its growth, retail and physical stores continue to not only maintain its presence, but continues to grow. The challenge is to implement solutions and business models in which both worlds feedback, and that the strategies aim to growth. According to the latest PWC study, there are more and more people who decide to shop in physical stores. For example in Spain, consumers who attend these centers at least once a week have grown from 40% to 48% in the last four years. However, it also increases the number of people who consume and buy online (30%) with the same frequency. Therefore, it seems increasingly logical that, in the near future, physical stores become mixed and interactive spaces. To do this, they must adapt their offer to complementary use experiences with electronic commerce. Given this natural evolution of the sector, there are 5 trends that will transform retail in 2020, as noted by the experts of Sensormatic Solutions, Johnson Controls Building Technologies & Solutions. 22
1) Unified Commerce: Optimization in the convergence between physical and online commerce will be the cornerstone of the change in the sector. There are, in fact, Think with Google studies that indicate that 20% of online purchases involve offline information processes. Meanwhile, 33% of physical purchases involve a previous online search. The key, therefore, lies in achieving a balance between the advantages offered by each purchase model. A good example of this could be a system that shows the inventory updated in real time, or an efficient analysis of traffic in the store, to avoid queues at the cash desk and facilitate customer service.
2) The implementation of cloud services: It appears as another turning point for the renewal of opportunities for retail companies. There are services such as Google Cloud Platform (GCP), which allows stores to grow globally. To do this, it uses the integration of software solutions for retailers in a centralized platform.
Thanks to this, they receive real-time information and predictive analysis to boost operational excellence, helping to create unique experiences for buyers. On the other hand, Shrink Management cloud services as a service (SMaaS) will allow predictive analysis and forecast losses. This system establishes a permanent remote connection and monitoring that offers businesses optimal protection.
3) 360 user experience: Different studies of the sector show that at least 40% of customers could pay 10% more if they receive an individual and personalized experience when shopping in a store. To improve customer service and adapt it to their new needs, physical stores are beginning to implement smart retail proposals. With this they seek to create a smart shopping environment, thanks to RFID or IoT technology. An example is 360 intelligent testers that analyze customer behavior discreetly and accurately. This system helps increase the conversion rate in this particular area. In turn, it also serves to prevent loss in this space.
4) Sustainability: The environmental care seems to have gained its place among the concerns of the Spanish consumer. 41% of Spanish buyers recognize avoiding plastics in their purchases, as noted by the aforementioned PWC study. In addition, 37% of them consciously choose products with sustainable packaging. On the other hand, companies can also take care of the environment thanks to Sensormatic Solutions, which has original labeling programs. This involves the incorporation of anti-theft sensors in the factory, reducing the environmental impact. This system has managed to recycle about 5,000 million hard tags, while generating 10 million of them in origin since its inception in 2010.
5) Digital protection Technology has revolutionized the world of commerce, both physically and obviously online. It has changed the way of undertaking, doing business and interacting with business customers. In addition, the use of computer equipment and devices connected to the Internet is increasing in small and medium enterprises. As a consequence, these companies, including physical stores, are much more exposed to cyber-attacks and theft of critical information. Without going any further, the CNI indicates that the number of cybersecurity incidents grew by 43% in 2018, registering more than 38,000 attacks. Therefore, adequate preparation in cybersecurity will be essential for the evolution of the business model. “The digital world is radically changing the retail landscape and retailers feel the urgent need to adapt their operations so as not to be left behind. In 2020 it will be the customer who defines his experience: how, where and when to buy”, explains Carlos Gómez, Director of Retail Sales at Johnson Controls. “In today’s hyperconnected world, the new Sensormatic Solutions is in a good position to help these thanks to the integration of digital and analog strategies in stores,” said Direct Marketing.
Source: iProUp 23
Enterprises in
movement
Carvajal, an example for the region’s and world’s sector The Colombian company has gone through more than a century demonstrating a rare ability to adapt. From the original printing press to the current company there is a long and interesting road. Carvajal has managed to take the pulse of every age. Originally printing, at a time when few did, then generating telephone directories - when the century was well advanced, those who massified their name and presence - to later lead to the creation of notebook brands, such as Norma, Kiut or Jean Book, just to mention a few. But the story did not end there and at the end of the century the group participated in large technological tenders, demonstrating that time does not bend it, rather it motivates it to develop and grow. “I think there is no single formula. What we do is adapt to the new circumstances, entering new businesses and, eventually, abandoning businesses that no longer have the strength of the past”, says Bernardo Quintero Balcázar (photo), current president of the organization. With its current leadership, the company continues to innovate and expand, with a presence in 11 countries where it employs 17,000 people. In any case, Colombia remains its main place where more than 50% of the company’s billing is generated.
BIC launched the second edition of its Global Education Week From November 11 to 15, BIC celebrated the second edition of its Global Education Week. This week, company employees worldwide developed actions to improve the learning conditions of thousands of children and young students within their communities and with the cooperation of different associations. Until 2025, the brand hopes to improve the learning of more than 250 million children, ensuring that they have access to quality and inclusive education. The program is applied in 40 countries on five continents. “Every day we have the opportunity to do more and better. Today, unfortunately, not all children have access to education, and as a brand that provides the necessary tools to make this happen, it is our duty to create initiatives and events such as Global Education Week, and everything possible so that more can be done in this area. This initiative is just one of the many ways in which we can help, and a sign that this brand commitment extends to all the poles of the company and to the different areas of activity”, said Pedro Domingos, BIC’s CEO Spain and Portugal.
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Suzano is chosen as the best pulp and paper company in Brazil The Brazilian company was recognized by the publication Epoca y Negocios as the best paper and pulp company for the fifth consecutive year. The award was presented by the aforementioned magazine in São Paulo, in a ceremony attended by representatives of various companies and authorities. “This award is the result of the combined efforts made daily by our 15,000 direct employees and more than 30,000 indirect employees. The honor encourages us to continue working because we are convinced that we must always strive to be a better company that meets all stakeholders and society, ”said Walter Schalka, president of Suzano. The entity that delivers this distinction performs a complete and multidisciplinary evaluation of the companies, with the technical advice of the Fundação Dom Cabral, which participates in the formulation of the methodology, conducts field research and the final processing of the information.
Faber-Castell Colombia will export to Europe The Colombian subsidiary of Faber Castell will start exporting clay to Europe, one of its most successful products. The plant also produces crayons, rulers, metric triangles and erasers. The local factory produces more than one million boxes of clay per year, which are exported throughout Central America and Latin America. Starting next year, they will also be exported to the old continent. Another product of great production is crayons, with 500,000 units per year. Faber Castell Colombia is fulfilling its growth goal for this year –8% - and expects to continue developing products such as its double-faced Faces and Colors pencils and the Super Soft line color pencils, which stand out for having an extremely soft mine and they are very elegant. The panorama at the local level has not been simple in a market as complex as the Colombian market but the brand is confident in its development strategy: “It has been a complicated year with the dollar and there is no clarity. The margins of imported products have been affected a little because they cannot always react with a price increase, because it is a very competitive market and it is not so easy to change prices. That is why we are looking to expand our exports to have a better balance and to be able to leverage our foreign sales and meet our debts internally”, said Ángela Peters (photo), president of Faber-Castell Colombia.
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Enterprises in
movement 3M grows although its Post-it sales decrease The third quarter has produced good results for the North American manufacturer with a net profit of 1,583 million dollars (1,426 million euros). This is equivalent to a 2.6% increase compared to the same period of the previous year. “While the macroeconomic environment remained challenging, we have implemented the strategy well and have relied on the progress we made in the second quarter,” said Mike Roman (photo), president and CEO of 3M. Despite the positive momentum, which was strongly contributed by its areas of health and consumption, the sales of its Post-It and Scotch-Brite brands, recognized worldwide, fell by 2%. Although the projections are optimistic and the referred quarter showed blue numbers, the accumulated sales for the first 9 months of the year are still behind those of the previous year. This situation will probably be mitigated by end-of-year sales.
Enlegend Stationery focuses its strategy on Latin America After their participation in the 14th edition of MarketPlace, which was held from November 11 to 14 in Orlando-Florida, Arthur Li (photo, right), Director and Wendy Wang (photo, left), Manager of Ningbo Enlegend Stationery, began a tour in Dominican Republic, Colombia and Ecuador with the objective of deepening their knowledge of these markets and strengthening their sales strategies. In Ecuador’s case, with the desire to begin its exports to that country, Arthur Li visited R.Mercantiles, among others, with whom he began his conversations during MarketPlace. Enlegend is present in Europe and in most Latin American countries, except in Ecuador and Uruguay where its desire is to find strategic customers for its products. In the rest of the countries, its intention is to support its already distributors and increase sales. “MarketPlace is an excellent and very well organized tool to meet several Latin American importers face to face and that certainly facilitates the future commercial relationship that may exist,” said Arthur Li.
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Paperworld “Future Office”: smart solutions for effective teamwork In 2020, the special presentation “Future Office” will be dedicated to “Smart Solutions”. At Paperworld, the leading international fair for innovative office solutions, everything in Hall 3.0 will revolve around tomorrow’s workplace, the right platform to present smart solutions for modern collaborative work. When it comes to the working world of tomorrow, digital transformation is the key term. Completely new forms of office work have already emerged through networking, interaction and automation, such as remote work or joint work spaces. How will this evolve in the future and what does it mean for the world of paper, office supplies and stationery products? These and other questions will be answered by experts in the “Office of the Future”. At stand C51 in Hall 3.0, the focus will be on digital tools, but much more on holistic approaches: “In the area of innovation, we will present how traditional tools can be combined with digital elements to solve challenges intelligently. A series of conferences, product presentations and, with the help of everyday examples, we will transport the future of the office world to the physical stage in Frankfurt”, says Michael Reichhold, Director of Paperworld.
Derwent joins the list of sponsors of the National Stationery Week National Stationery Week has announced that, Derwent, the art supplies brand is the fifth sponsor of its 2020 campaign. This is the second consecutive year that Derwent joins the campaign with the aim of supporting the love of the annual event for creativity, color and art. Derwent will use the campaign to boost commitment and excitement around its offer of innovative products by 2020. For more than a century, Derwent has been the reference company to obtain high-quality art materials that exceed the limits and offer creatives around the world the necessary tools to express themselves. Nicola Shepherd, director of global marketing at Derwent, said: “I am a great defender of National Stationery Week and felt, as a brand, the perfect campaign to get involved again.” “We will ensure that the tenth anniversary of the campaign is full of color and creativity.” The National Stationery Week will take place from April 20 to 26, 2020 and the “Seven Stationery Days” will be announced soon.
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Enterprises in
movement
Posca hits the spot with the launch of a new display Mitsubishi Pencil received a very positive response to the launch of the new POSCA display, which has helped increase sales by 20% on all channels. “The company has already sold 35 of the units nationwide”, said Mitsubishi Pencil national sales manager Neil Conlan. Conlan added that the unit received a “very positive response” from Office Brands members at the group’s recent exhibition in Adelaide. This display contains the entire POSCA range, ideal for retailers that store a large part of the range. The contemporary design is made of 12mm plywood and has acrylic doors with security lock and a metal storage box at the base. Each tip size is clearly delineated with an image and includes key product information.
Paperworld, the fair that guarantees successful international business Around 1,500 exhibitors from 60 countries have already registered for Paperworld in Frankfurt am Main. They will present a wide range of products in the office and stationery areas. At the paper, office and stationery fair from January 25 to 28, 2020, visitors will be immersed in the future of the modern office and will also discover the latest innovations in paper and stationery supplies for private use. This international fair continues to evolve, picking up market trends and, therefore, presenting new aspects of the sector for visitors. For four days, the Frankfurt Exhibition Center will become a platform for trends and business, ensuring a successful start of the 2020 season for commerce and industry. “What makes Paperworld so special is the unique combination of wellknown and new manufacturers in the market, some of whom present themselves and their products for the first time at an international fair. In addition, Paperworld has a very impressive international profile, representing around 80% of the exhibitors at the fair. This combination guarantees successful international business with numerous new products for the company’s supply, something that is only possible in Frankfurt, “says Michael Reichhold, Director of Paperworld.
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ONE MILLION WORDS IN A POCKET Kaweco writing instruments stand for quality and design. Tried and trusted products are made with love and cleverness, while using modern materials and colours - since 1883. In 1911 something remarkable by the name of Kaweco Sport was created. A pocket fountain pen that could be carried everywhere. It only measured 10.5 cm when closed, but when the cap was mounted on top of the barrel it grew to a standard sized pen. Now the series SKYLINE Sport is also available in the modern colour Fox as pictur ed r ight.
The picture of the products on this page shows its original size.
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