Specialists on exports for LATAM
20 countries, a promising area of excellent business opportunities
.net www.marketplaceamericas.com
Revista Digital Latinoamericana
www.elpapel.net
V.I.P. BUYERS
AMERICAS
0 2 0 2 , h t 2 o1 t RIDA O h L t F 9 . V O D O N RLAN O
Building Relationships! Save time: in only 2 days, the best business meetings of the whole year. Save money: with only 1 investment reach countries from North, Central, South America and the Carribean. Sell more: use the most effective tool sales, face to face meetings and intense social activities with key buyers, the best ones.
MarketPlace Americas
Marketplace Americas
AMERICAS
Export to Latin America An interesting gate to new business and outstanding markets. We introduce the strongest importers (VIP Buyers) of Office, School, Arts & Crafts, Computer supplies and related stationery products. Those that have remained stable due to their knowledge in how to face the most difficult times. What is MarketPlace Americas?
Who are the buyers? They are importers, wholesalers, distributors and major stationery chains from Central America, South America and the Caribbean. Which criteria are used to select the Buyers? A Selection Committee studies the Buyer Company, by taking into account its background, stability, prestige and reliability in each country. Visit us: www.marketplaceamericas.com Additional information: direccion@marketplace-americas.com
Is an event with the best format for “Building Relationships” and the safest way to
Quotas are strategically limited.
enter the Latinamerican market.
Do not think too much…
How does it work? In two scheduled business days, thousands of short, private, focused and extremely productive meetings are held. Who organizes it? It is organized by “ElPapel.net” , an specialized Latinamerican digital magazine, in the stationery industry. Published in 3 languages: Spanish, English & Portuguese.
Private meetings with VIP buyers
Sign up NOW!!!.
2% of your traveling schedule will give you 80% of your exports. November 9th to 12th, 2020 Orlando FL - USA
7
.net Latinamerican Digital Magazine www.elpapel.net
Top reasons TO BE in
ElPapel.net Positioning and brand development by telling potential customers about your product or service, reminding your existing customers about your products. Becoming the first choice for the customers being ahead of your competitors.
More concise, for a much more efficient reading. Available languages:
marketing@elpapel.net
Selective Targeting, reach the target customer, you will be marketing directly to readers interested in your products. The editorial content of ElPapel.net Digital Magazine provides a framework that offers greater reader receptivity to brand ads. Our readers are the industry’s purchasing decision makers.
8
9
Why people read us? Credibility: ElPapel.net Digital Magazine´s ads are perceived to be highly credible, believable and trustworthy sources of information. Regional Impact: With a single Advertisement you will be reaching potential customers in more than 20 Latin American countries. International Impact: Now ElPapel.net Digital Magazine can be read in English and Portuguese too. The Context, the person and the moment: your message will be delivered to the right person at the right time, when the right person is more receptive.
ElPapel.net Latinamerican Digital Magazine provides a suitable enviroment and the information your customers need to make desicions about what to buy.
Because our content is interesting, relevant and informative. Regional news: Appointments of new managers; new branch opening announcements, agencies and sale points; Designation of Corporate Representatives; Exclusivity agreements and much more. International news: Market Behavior; Mergers and acquisitions; Joint, ventures and strategic alliances, Trademarks Strategies; New products research and development, etc. Trends: Consumer behavior, situational influences and shopping habits. Latest market trends. Ideas for your business: Diversification and opportunities beyond the traditional business, Merchandising, Purchasing, Management, E-Commerce. Art Section: Exhibitions, the materials and techniques artists use. Interviews with professionals, curiosities, new products, events, fairs.
10
11
Tough Economy? Global Unrest? Keep advertising to win at the end. Understanding your customer concerns is key to surviving economic downturns Accurate information and sensitivity to customer needs result in marketing programs that attract business. Because clients change their behavior more quickly in a recession or in times of global unrest, businesses need to be more vigilant about customer behavior. Businesses that keep advertising in an economic slump fare better in sales — and profits — both during and after a slump Research proves it: companies that reduce advertising in downturns lose ground to their competitors. The best way to overcome revenue loss from a recession is to gain new customers and increase market share through advertising. Cutting back disadvantages you at a time when you most need an edge Whether business is bad or good, you have to get your share of available business. Instead of increasing profits, advertising cutbacks only reduce demand for your products and prolong recessionary effects on your business.
Most down periods are shorter than expected The history of every post-war recession is that it didn‘t last as long as predicted. Why gamble your market position for short-term gain? Watch your competitors Be very aware of your competitors‘ activities. If your competitor keeps to advertising, be equally aggressive. People only have so many dollars to spend and if they don‘t spend them on what you sell, they‘ll spend them elsewhere. Advertising works cumulatively Customers don‘t read all of your ads. Advertising just doesn‘t work that way. To be most effective, advertising must have continuity to keep your brand name top-ofmind. Focus on Return on Investment (ROI) A study from Hudson River Group and the MPA studied media mix dynamics for 300 case studies across three advertising categories, measuring (ROI) and media efficiency, relating percent of spending in each medium to incremental volume. Across 300 case studies, magazines proved to be the most efficient of the media measured in generating bang for the media buck, offering advertisers an opportunity to increase ROI. Source: FAST FACTS, how magazine advertising works: Magazines Canada
12
13
Latin America population
Market: 20 countries
L
atin America is an extensive and dynamic market, and it´s also fragmented in a complex way. Between highlands relieves, tropical rainforest, even desert, you can find within each country a diversity of characteristics and particular habits of each geographic zone that affects the continental economy. To understand this complex scenario an analytic focus is necessary. Many family stores and traditional businesses are still standing, that strongly holds the independent retail. There still are only a few buying centers or big stationery store chains. The impact of big retail areas, supermarkets, and hypermarkets in the sector is hardly notorious in the “back to school� season. We can see an atomized distribution channel by small and medium stores and traders who are tolerant to the uncertainty and are flexible to changes with response capacity and speed reaction. This ensure a long term projection and a return on marketing and advertising investment.
W
ith a very young population based, more than half the inhabitants are younger than 25 years old (52%) and almost 75% (more than 454 million) are younger than 40 years old. This means an important market for school items and office products as well as strong development in artistic expressions, promoted by the governments and folk cultural traditions of every city, making the consumption of art and handicraft materials interesting. The automation of private enterprises, governments and educational institutions, like elsewhere, has opened a dynamic commerce to the consumers of computer supplies and accessories. A demographic structure in a pyramidal shape supported by a very wide youth base, and the richness of their natural resources, makes these 20 countries a promising area of development and an excellent business opportunity. And now with the Digital Magazine in Spanish, English and Portuguese to markets around the world!
14
15
Latin America´s back to school
Latin America´s back to school BACK TO TO SCHOOL BACK SCHOOL
SALES SEASO SEASON N SALES
January
January - February
Jamaica
September
August - September
January - February
Mexico
August
June - July - August
March
January - February
Nicaragua
February
January - February
March
February - March
Panama
January
January - February
Colombia
February August
January - February July - August
Paraguay
February
January - February
Costa Rica
January
January - February
Peru
March
February - March
Cuba
September
August - September
Puerto Rico
August
July - August
Ecuador
May September
March - April August - September
Rep. Dominicana
August
July - August
El Salvador
January
January - February
Trinidad
September
August - September
Guatemala
January
January - February
Uruguay
March
February - March
September
August - September
Venezuela
September
August - September
COUNTRY COUNTRY
SALES SEASON
COUNTRY COUNTRY
BACK TO TO SCHOOL SCHOOL BACK
SALES SEASON
March
February - March
Honduras
Belice
January
January - February
Bolivia
February
Brazil Chile