Award Promotions Kit 2010

AWARD Volume 2 Number 5

$14.95 $14.95

$14.95

Showcasing Excellence In Australian Construction

THE GREEN ISSUE

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Promotions Kit 2010

INDUSTRY LEADERS READ AWARD.

Sales Manager: Brandon Vigon P: 03 8844 5822 extn. 112 F: 03 9824 1188 E: brandon@awardmagazine.com.au Production Enquiries: Matilde Ejlertsen P: 03 8844 5822 extn.111 F: 03 9824 1188 E: matilde@awardmagazine.com.au

INDUSTRY LEADERS READ

All content in Award is purely editorial and written by our writers or sourced from key corporations in the design and construction sector. As an independent publisher, editorial themes are the result of demands from our readers, which is why Award readers, editorial supporters and advertisers all benefit from a magazine that has credibility, transparency and a determination to deliver the best possible content. All content in Award is purely editorial

or sourced from key corporations in th sector. As an independent publisher, edi Regular Contentof demands from our readers, which is w supporters and advertisers all benefit f Featured Project profiles: Showcasingcredibility, award worthy projects designed transparency and and a determi constructed in Australia. possible content.

Sales Manager: Featured Industry Supplements: In-depth industry coverage on ‘key’ industry verticals (i.e. lighting, green building etc.).

Brandon Vigon REGULAR CONTENT P: 03 Talk: 8844Interviews 5822 extn.

112prominent industry figures; covering pertinent Straight with Featured Project profiles: developments innovations in the design and construction industry. Showcasin F: 03 9824and 1188 designed and constructed in Australia.

E: brandon@awardmagazine.

How Did They Do That?: Feature article that showcases an award worthy com.au Featured Industry Supplements: In-d international project.

‘key’ industry verticals (i.e. lighting, gree

ProductionMatters: Enquiries: Association Short columns summarising the latest industry Straight Talk: Interviews with pro developments; delivered by our association partners. covering pertinent developments and inn Matilde Ejlertsen construction Professional Detailed themed editorial industry. columns from some P: 03 8844Columns: 5822 extn.111 of F: the03 key9824 players in the industry providing information on legal matters, 1188 Did They That?: Feature artic sustainability, accessibility, work safety, How environmental andDo technology.

E: matilde@awardmagazine. worthy international project. com.au

Association Matters: Short columns sum developments; delivered by our associatio

Key editorial partners/supporters Award Magazine is published by: Award Magazine is published by: MediaEdge Communication Australia

MediaEdge Communication Australia

P: 03 8844 5822 F: 03 9824 1188 W: www.awardmagazine.com.au

Mail: PO BOX 21081, Litttle Lonsdale Street, Melbourne, VIC 8011

M: PO BOX 21081, Litttle Lonsdale Street, Melbourne, VIC 8011

Professional Columns: Detailed theme some of the key players in the industry legal matters, sustainability, accessibility, and technology.

KEY EDITORIAL PARTNER

AWARD. PRINTED EDITION. WHO READS AWARD?

Frequency: Circulation: Pass along readers:

Bi-monthly 5,000 (Australia) 3.2

Total Readership: 16,000

Breakdown by profession Building Owners 9%

Architects/Designers 40%

Property/Facility 10%

Breakdown by Sector

General Contractors/ Developers 40%

Government Officials 1%

Breakdown by State South Australia 9% 29%

Commercial Multi-Residential

27%

Industrial

18%

Institutional

Tasmania 2% Victoria 31%

13%

Residential

7%

Infrastructure

7%

New South Wales 28%

Western Australia 11% Northern Territory 3% Queensland 14%

EDITORIAL CALENDAR 2010 Edition V3N9 V3N10 V3N11 V3N12 V3N13 V3N14

Publishing March May July September November January 2011

Supplement Themes Architechural Facades + Acoustics and Flooring Signage and Landscaping + Retrofits and Restorations Technology + Australian Made Building Products Lighting and Energy Management + Green Building Products Roofing + Cladding + Glazing + Exterior Building Products Ceilings + Flooring

HOW TO REACH THIS AUDIENCE EXPOSURE IN AWARD PRINTED EDITION IS MUCH MORE THAN A DISPLAY AD! Promotional campaigns through Award Printed Edition are unique, all-encompassing and includes a nice mix of standard ADVERTISING, EDITORIAL, DIRECT MAIL, PROJECT PROFILING, ARTICLE REPRINTS and much, much more! Successful communications programs require EDUCATION, BRANDING, CONSISTENCY and CALL-TO-ACTION; this one will accomplish just that!

AWARD. E-MAGAZINE. WHO READS AWARD E-MAGAZINE? Key Info

Bi-monthly 12,000 e-mailed editions 1.2

Frequency: Circulation: Pass along readers:

Total Readership: 13,000

Breakdown by Profession Building Owners 9% General Contractors/ Developers 40%

Architects/Designers 40%

Property/Facility 10%

Government Officials 1%

INTERNATIONAL/BONUS CIRCULATION New Zealand Canada USA

500 4,000 8,000

Total Readership: 12,500

Average time spent reading e-magazine 22 minutes

TOTAL E-MAGAZINE READERS: 25,500 HOW TO REACH THIS AUDIENCE EXPOSURE IN AWARD E-MAGAZINE EDITION IS MUCH MORE THAN A DISPLAY AD! Promotional campaigns through Award E-Magazine are unique and includes a nice mix of ADVERTISING, and LEAD GENERATION SERVICES. Successful communications programs require EDUCATION, BRANDING, CONSISTENCY and CALL-TO-ACTION; this one will accomplish just that!

Each promotional campaign through Award E-Magazine includes LEAD CAPTURE and REPORTING: •

Activity Reporting

o Total Circulation on the E-Magazine edition

o Total Page Views of your display message

o Total time spent looking at your display message

o Total Click-Through to your website

• Lead Generation

o Lead Capture (automatic leads from interested readers)

AWARD. ONLINE. WHO VISITs AWARD ONLINE? ELECTRONIC STATISTICS

Traffic Sources

Average time spent on site 3:21 mins + 22 mins reading e-magazine.

Average monthly page views Type of Visitors

Search engines 19%

218,400

Referring sites 11%

Direct traffic 68%

New 65% Returning 35%

HOW TO REACH THIS AUDIENCE EXPOSURE THROUGH AWARD ONLINE IS MUCH MORE THAN A BANNER AD! Promotional campaigns through Award Online are unique and includes a nice mix of BANNER ADVERTISING, and LEAD GENERATION SERVICES. Successful communications programs require EDUCATION, BRANDING, CONSISTENCY and CALL-TO-ACTION; this one will accomplish just that!

Each promotional campaign through Award E-Magazine includes LEAD CAPTURE and REPORTING: • Activity Reporting

o Total Monthly website traffic

o Total website Page Views

o Total Click-Through to your website • Lead Generation

o Lead Capture (automatic leads from interested readers)

AWARD IS PUBLISHED BY MEDIAEDGE COMMUNICATION AUSTRALIA Sales Manager: Brandon Vigon P: 03 8844 5822 extn. 112 F: 03 9824 1188 E: brandon@awardmagazine.com.au

Production Enquiries: Matilde Ejlertsen P: 03 8844 5822 extn.111 F: 03 9824 1188 E: matilde@awardmagazine.com.au