21Online Class Notes

21Online.com Site Overview The purpose of today’s session is to give you a taste of all that 21Online.com has to offer system members of all ability levels. 21Online.com is the CENTURY 21® corporate intranet site and is located at www.21Online.com. It is your complete resource center! Here you will find all the tools, materials, and information needed to help you succeed in your real estate endeavors.

After today’s session, you should be able to do the following:  Navigate 21Online.com  Identify key areas  Obtain additional training for individual 21Online.com tools  Customize your 21Online.com Home page

Unique features:  21Online.com will not time out as with present site  21Online will sync to Outlook, Yahoo, & others  Drip campaigns for eGreetings  Listing flyers will be available for email or printed

Additional Changes Noted: _____________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________

Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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Login Go to 21Online at http://www.21Online.com 21Online.com _________________________________________Login _________________________________________Password

Email@Century21.com *You will also want to note the following for your files: _________________________________________Login _________________________________________Password

What if I’ve never logged into 21Online.com or forgotten my password?

You will need to do the following: Forgot Username or Password Before contacting the Help Desk, please make sure that you are correctly entering your username and password (case sensitive). If you are still unable to login, please contact the Help Desk at 877-221-2765 and select option 1. Help Desk representatives are available 24 hours a day M-F, and 7am-Midnight (ET) on Weekends.

First Time Users If this is your first time logging into the 21Online.com Intranet site and you have not previously established a username and password, please speak with your Broker, Manager or Office Administrator to make sure that your information has been entered into the CREST EDG system.

Once this is completed you can return to this page and follow the new user registration instructions below.

CopyrightŠ2010 CENTURY 21 Real Estate LLC All rights reserved.

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New User Registration: This screen below will appear on a separate page when you click on the appropriate NEW USER link You will need to obtain your Company number and Office number from your Broker, Manager or Office Administrator.

Note: Once you have completed the above registration process it may take several minutes for your account to activate on 21Online.com If a user fails to login correctly 3 times they will be directed to call the Agent Helpdesk.

877-221-2765 and select option 1.

Navigation: It is important that you explore 21Online.com when you have some quiet time to focus. This is the only way you will become familiar with all that it has to offer. Today we will review the following areas:      

Working with Buyers Working with Sellers Managing Your Business Promoting Yourself Learning About CENTURY 21

Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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Below are some other areas that you may find helpful: Home Page Management: Manage the links/areas you use most often, and make them front and center on your 21Online.com home page.

Tool Library: This is where the CENTURY 21 Quick Links now resides. It is located right on the home page. You’ll notice you can also drag it where you’d like it to appear.

Contacts: Use this area to manage your contacts and groups for future follow up and some of the great eCommunication tools that have been enhanced: eGreetings, eNewsletters, email drip campaigns and MORE! Events Calendar: Manage your activities and review what you have on tap for the day.

My Favorites: Save the pages to this area that you like using and visit regularly.

Log on to @Century21.com vanity email: A robust and stable free email solution for all CENTURY 21 Sales Associates and Brokers. It is web-based and can be accessed from any computer with a live connection to the Internet. Recommend you use the forward feature to your primary email address, as the in-box has very limited space (25 mb).

Advertising: Utilize complete libraries of logos and photos as well as ready-made ad templates and actual copies of ads found in our C21 Campaign Center tool and Ad Maker tool.

Your Listings: The Listing Central Tool enables sales associates to enhance their listing pages on Century21.com by adding up to 50 property photos. Agents can write detailed property descriptions in both English and Spanish, upload floor plans, videos, virtual tours and build interesting Slide Shows for Web savvy consumers.

Training: Take advantage of many learning opportunities available through the CENTURY 21 Learning System (CLS), including live online courses and self-paced computer-based training.

My C21 Site: The My C21 Site tool enables sales associates to create professional looking, multi-page Web sites that include text, photos, graphics and hyperlinks. This is a great tool for those with limited knowledge of Web site design and technology. It is FREE to use.

Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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Working with Buyers: Provides you with the tools enhance your service model. The following areas should prove helpful: 

Prospecting



Mortgage Resources



The Buying Process



Service Pledges



Settlement Services



____________________



____________________

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____________________

Working with Sellers: Provides you with the tools enhance your service model. The following areas should prove helpful: 

Prospecting



The Listing Presentation



Open House



Marketing a Property



Target Markets



Distressed Properties



____________________

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____________________

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____________________

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Your Listings – Listing Central Tool o

Allows you to enhance the Listing page on Century21.com and impress current and prospective listing clients.

o

Listing Central provides a summary update to view the listing page status and make updates on the spot. Add videos, photos, open houses and more!

o

FREE Online Training: Listing Central – Marketing Your Listings Virtually Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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Managing Your Business o

Business Planning Tools

o

Reports

o

Relocation and Referrals

o

Discounts and Perks (Business Benefits)

o

Quality Service Survey  Check your clients’ feedback regarding your service  Downloadable brochure and collateral  FREE Online Training: Quality Service Survey Overview

o

Community Service and Easter Seals

o

_______________________________________

o

_______________________________________

Promoting Yourself o

Ready Made / Customizable slide presentations: Download CENTURY 21 branded PowerPoint presentations. These can be used “as is” or customized with your personal and company information.

o

Online Website Presence

o

Social Media

o

Building Client Loyalty (Preferred Client Club)  Follow up with past clients effortlessly and economically  View past client list for additional follow-up

Learning o

Agent training for all levels

o

Recommended classes for New Agents, Seasoned Agents and Broker Managers

o

FREE Online Training: Learning to Learn Online Using WebEx

Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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About CENTURY 21 o

Corporate Profile

o

Brand Matters – Understand brand value across learning, marketing and more

o

Office Logo Library – Logos for marketing and advertising efforts

o

National Marketing Programs – Media resources

o

News – Important updates that shape the industry

o

Events – Opportunities to enrich your career and network with fellow professionals

o

Community Involvement – Easter Seals

o

International Operations – International brand/franchise information

21Online.com Home Page Return Home: Click the CENTURY 21 logo at the top or click the HOME link in the header My Contacts o Contact Management system o Add Contacts o Export Contacts o Import Contacts o Create Segments My Listings o Edit/ your listings – initial quick enhancements by adding photos, videos, and more o View listing statistics – gauge how long a listing has been on the market o Email prospects listing – email statistics to listing client My News o Helpful articles for real estate professionals Upcoming Events o Dates and times for regional conferences, free training opportunities, corporate events My Favorites Business Benefits

Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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eCampaign Center o Drip Campaigns o eNewsletters o eGreetings o Personal Marketing o And MORE! Tool Library o Agent Financial Tool o Business Benefits o Brand Center o Century 21 Global Referral Network (CGRN®) o Century 21 Learning System (CLS) o LeadRouter o Xpress Docs o C21 Campaign Center o Preferred Client Club (PCC) o Quality Service Survey (QSS) o Listing Central o And MORE! Viewing Preferences and Advertisements o

Tool boxes can be dragged to your preferred location on the Home page

My Profile o

This area is fed by CREST EDG

o

All agents are ENCOURAGED to create an Agent Bio page 

Professional narrative and photo



Appears on all of your century21.com listings

o

This information populates both 21Online.com and century21.com

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Provide your ePhoto and narrative in a Microsoft word document to your Office Administrator to upload into CREST EDG. Allow 24-48 hours to update systems.

Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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Questions and Answers: __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________

Learning Support: Agent Helpdesk CENTURY 21 Learning Support Center 21Online.com and other Internet tools

877-221-2765 (Option 1) M-F 24 hours M-F 7:00 am – 12:00 am (Eastern Time)

The broker and agent helpdesk is available for questions regarding the tools which are housed on 21Online.com. Obtain help with products such as eGreetings, eNewsletters, Listing Central, Slide Show or the Web Site Builder Wizard. For 21Online password problems, go to the 21Online.com login page and click “Forgot your password” at the bottom of the page.

@Century21.com vanity email

877-263-6589 Option 1 – Login help / Password reset Option 3 – Outlook Setup M-F 9:00 am – 5:30 pm Eastern Time www.matthewferrara.com/email

LeadRouter

800-704-7237 M-F 8:30 am – 8:00 pm www.mfseminars.com/leadrouter

Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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21Online.com Scavenger Hunt Locate the following tools on 21Online.com. Write out the steps to find each tool.

1.

CENTURY 21® FSBO Brochure

2.

Vanity Email (@century21.com)

3.

Awards Information

4.

Buyer Presentation (CHSS)

5.

Preferred Client Club

6.

Easter Seals

7.

Listing Presentation

8.

Office Directory

9.

QSS (Quality Service Survey)

10. CENTURY 21 Fine Homes & Estates 11. Contact Management System 12.

FSBO Presentation

13.

FREE Online Training

14.

CENTURY 21 Life@Home Newsletter

15.

eGreetings

16.

Agent Financial Tool

17.

CLS Web site

18.

CENTURY 21® Business Benefits

19.

CENTURY 21 Mortgage Resources

20.

Action Plans

21.

Convention registration Copyright©2010 CENTURY 21 Real Estate LLC All rights reserved.

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