Progressive Marketing Strategies to Get Your Home SOLD
Bianca Lopez 210-381-7485 Bianca.Lopez@Century21.com
The Purpose of this Presentation
In addition to all of the things you would normally expect from your agent, I have several Unique Strategies that are above and beyond the scope of the average Realtor. • Listing Syndication to over 500 websites • Unique Property Website • Realtor.com Showcase • Video Marketing • Social Media • Mobile Ready
• Online Classifieds • Full Screen Images • Agent Announce • The Phone • “The Usual Stuff” • Communication
Start Getting Your House Sold!
Attracting Buyers
Did you know... •90% of home buyers use the internet to search for a new home!
Where Buyers Come From Internet
34% Agent
Agent Yard Sign
42% Internet 10% Sign
Friend Builder Seller
6%
1% of buyers their home in newspaper. 1%
2%
5%
Newspaper
Strategy #1 Your Listing Everywhere My job is to make sure your listing gets seen. That’s why I syndicate my listings to ALL the major property portals including but not limited to:
AND MORE THAN 800 ADDITIONAL REAL ESTATE SEARCH WEB SITES
Strategy #2 A Unique Property
Deserves a Unique Property Site
By creating a Unique Property Site for each of my listings, I am able to attract online buyers as well as provide local buyers with fast and comprehensive information about your property. These days, it’s easy for properties to get lost among the thousands of real estate listings added to the market each and every day.
Your Unique Property Site will ensure that your property stands out from the crowd!
Example of The Unique Sites
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Strategy #3 Realtor.com Showcase
Realtor.com is the MOST VISITED Real Estate Search Engine in the world! Your listing will stand out with 25 Photos, Vivid Descriptions, Virtual Tour and Video. In addition, buyers can reach me immediately through the lead delivery system.
Strategy #4 Video Marketing
I use the pictures of your property to create a visually appealing virtual tour that will be featured everywhere your listing is found. The online based tour will be sent directly to buyers and other real estate agents. I will convert it to video to be uploaded to YouTube. I will also video a narrated tour through your home to capitalize on the popularity of YouTube and other social media sites YouTube is an important part of my marketing strategy to get your listing noticed. YouTube receives over 2 BILLION visits per day.
Strategy #5
Strategy #6 Mobile Ready People are accessing property websites via their mobile devices more than ever before. That’s why I have a mobile version created for every property I list. When a mobile visitor attempts to access your property site, they will be automatically redirected to a mobile version designed specifically for their device!
They can even access your listing details by scanning your very own QR code!
Strategy #7 Professionally Designed Online Classified Ads
Online Classifieds powerful tool for generating tons of traffic to your property website. The ads I create are professionally designed to get more buyers to your listing. Your property will stand head and shoulders above the competition.
Strategy #8 Your home will be showcased with a beautifully designed Slide Show that displays your property FULL SCREEN and iPad Ready!
Photos are the #1 Thing that Buyers want to see online!
Strategy #9 The Phone
This is one simple step that most of our competitors never think to take.
I am going to call the 5 agents who most recently have participated in recent sales in your area. Chances are good these agents might have other buyers looking in the neighborhood. PLUS‌. I am going to call everyone in your neighborhood and with a half mile radius to announce your listing and ask for a referral.
Strategy #10
Agent Announce
Agent Announce is my exclusive tool for getting your listing out to every agent in the area – fast! I will send Send New Listing Alerts, Price Updates and Status Updates. EVERY Agent will know how great your house is and will be able to share with their buyers!!
“The Usual Stuff” While most agents do a good job at the “usual stuff,” the usual stuff doesn’t interest today’s modern buyer.
Pricing Your Property Right Staging It To Sell Open Houses Negotiating On Your Behalf
While most of my competitors are skipping the first 10 items in this list, I’m busy making sure your property is exposed and presented to as many buyers as possible. If it looks like I rely heavily on web marketing, that’s because I do. Why? 90% of buyers are searching for property online....
THEY’RE DEFINITELY GOING TO KNOW ABOUT YOURS....!
100% Satisfaction is My Goal I take pride in providing personalized service which means that I will be highly involved in the actual purchase or sale or your home.
I will uphold the highest moral and ethical standards throughout any real estate transaction I am involved in. I will keep you apprised of the most current local real estate market conditions that can impact the purchase or sale of your home. I will utilize the most updated technology to better meet your specific real estate needs, whether you are buying or selling. I customize an extensive marketing plan to make sure that your home gets as much exposure as possible if you are a seller and that you find the perfect home if you are a buyer. As a real estate professional, I will be committed to negotiating on your behalf to help meet your specific goals and objectives. I will utilize my experience both in and out of real estate to let you attend to your family while I do the work making sure your real estate transaction is processed in the most trouble free manner possible. I will take on the difficult tasks and go the extra mile to make relocating a smooth process. I ALWAYS EXCEED EXPECTATIONS. 16
Century 21: The Right Choice