Email Scripts

Sales Associate Email Scripts 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

Referral (Seller) Referral (Buyer) First-time Home Buyer Existing Home Buyer Sellers Investor Website Lead Open House follow-up Listing Inquiry Showing Follow-up (Buyer Rep) Showing Follow-up (Buyer Agent) Listing Appointment Confirmation Listing Appointment Follow-up Short Sale / Foreclosure Inquiry Short Sales Package Follow-up to Lender

Situation Referral (Seller)

Email Script Good morning/afternoon/evening NAME: REFERRING NAME recommended I contact you in reference to selling your home in the (City/Town) area. My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). I would love the opportunity to meet with you and listen to any concerns or questions you may have in these early stages of preparing to sell your home.

There is one piece of news I like to share with my customers. Today’s market is appealing to several home buyer niche markets. We have some who are looking to buy their first home, we have others wanting to upgrade their current home, and then we have a select few who are simply looking for a sound investment.

I am committed to capturing these niche markets by utilizing the latest Web-based marketing programs, professional collateral and leveraging my networks to advertise homes in the (City/Town) area.

If and when time permits, you would like to review your options for pricing your home competitively and attracting the most qualified buyers, please contact me at your convenience. My goal is to always make your move as seamless and stress-free as possible.

I can be contacted at: Best regards,

CopyrightŠ2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 1 of 9

Agent Email Scripts

Referral (Buyer)

Good morning/afternoon/evening NAME: REFERRING NAME recommended I contact you in reference to buying a home in the (City/Town) area. My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). I would love the opportunity to meet with you and listen to any concerns or questions you may have during your home search.

One thing is certain, today’s market is one that offers many opportunities to those who have put aside a nest egg to purchase the home of their dreams. NOW is the time to take advantage of all that the current market has to offer. Whether it be buying your first home, upgrading your current situation or simply making a sound investment, inventory is at its highest! The timing is perfect to review your options.

If at any time you find you’d like to explore your current home ownership needs; please know that I strive to find you the best home to fit your requirements, while adhering to the shortest timeline possible in order to make your move seamless and stress-free. Do not hesitate in contacting me to ask questions or request a meeting.

I can be contacted at: Best regards,

First Time Home Buyer

Good morning/afternoon/evening NAME: (if available) My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address).

I have had the pleasure to work with many first time home buyers, and would like the opportunity to share with you some great news. Today’s real estate market is one that offers many opportunities to those who have worked hard to establish a nest egg to purchase their first home. The current market offers buyers many choices to consider.

These options can be confusing at times; however, I enjoy time and again advising new home buyers in this process, always negotiating the best terms to obtain the most affordable and attractive outcome possible.

With so much talk and advertising about growing economic stimulus programs, I imagine you may have some questions that I could help answer whenever time permits. Please feel free to contact me at your earliest convenience and we can review your current home buying needs. Please know that I always strive to find the best home to fit my customer’s requirements, while delivering exceptional service in order to make their move seamless and stress-free.

I can be contacted at: Best regards,

Copyright©2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 2 of 9

Agent Email Scripts

Existing Home Buyer

Good morning/afternoon/evening NAME: (if available) My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address).

I’m uncertain if the idea of selling your home has crossed your mind, but just in case it has, I wanted to point out to you that today’s market is one that offers many opportunities to those who have established home equity and the resources for making a change like yourself.

NOW is a great time to take advantage of all that the current market has to offer.

Whether it be to downsize your existing home, upgrade your current situation or simply make a sound investment; there are many attractive options available to existing home buyers. Not to mention, inventory is at an all time high, which only provides buyers more selection choices and more buying power.

At the end of the day, my goal is to always find you the best home to fit your needs, while adhering to the shortest timeline possible in order to make your move seamless and stress-free. If you have any questions, or would like to explore your options, please feel free to contact me at your convenience.

I can be reached at: Best regards,

Seller

Good morning/afternoon/evening NAME: (if available) My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address).

There is one piece of news I like to share with my customers and that is, today’s market is appealing to several home buyer niche markets. We have some who are looking to buy their first home, we have others wanting to upgrade their current home, and then we have a select few who are simply looking for a sound investment.

What I commit to do to capture these niche markets is utilize the latest Web-based marketing programs in addition to professional collateral and networking efforts to advertise homes in the (City/Town) area.

If and when time permits, you would like to review your options for pricing your home competitively, attracting the most qualified buyers while adhering to the shortest timeline possible, please contact me at your convenience. My goal is to always make your move as seamless and stress-free as possible.

I can be contacted at: Best regards, Copyright©2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 3 of 9

Agent Email Scripts

Investor

Good morning/afternoon/evening NAME: (if available) My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address).

Today’s market is one that offers opportunities to those who have the resources to take advantage of current market conditions. NOW is the time to explore the investment options this market affords. Whether it be to buy investment property, a vacation home, additional residence(s), or upgrade your current situation; inventory is at its highest!

If you have any questions or if you would like to simply review your options, I invite you to reach out at a convenient time that works best with your schedule. Please know that I always strive to find you the best situation to fit your requirements, while adhering to the shortest timeline possible in order to make the transaction seamless and stress-free.

I can be contacted at: Best regards,

Web site Lead (Buyer)

Good morning/afternoon/evening NAME: (if available) I received your email inquiry from (Web site). I wanted to take the opportunity to introduce myself. My name is (Name), I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address).

I cannot emphasize enough how NOW is the time to take advantage of all that the current market has to offer. Whether it be to upgrade your current situation, buy a new home, make a sound investment or [RE-STATE EMAIL’s SPECIFIC INQUIRY]; inventory is at its highest and that only means more choices and more buying power for you.

I would love the opportunity to discuss in greater detail all this and more. If and when time permits, I invite you to meet with me in-person at a convenient time to review your current situation. I believe together we can find what you’re looking for. Please also feel free to visit my Web (site or page) at (Web site URL) to learn more about my services.

I can be contacted at: Best regards,

Copyright©2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 4 of 9

Agent Email Scripts

Web site Lead (Seller)

Good morning/afternoon/evening NAME: (if available) I received your email inquiry from (Web site). I wanted to take the opportunity to introduce myself. My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address).

I have some wonderful news I’d like to share with you today. The current market is very appealing to several home buyer niche markets. We have some who are looking to buy their first home, we have others wanting to upgrade their current home, and then we have a selected few who are simply looking for a sound investment.

What I commit to do to capture these niche markets is utilize the latest Web-based marketing programs in addition to professional collateral and networking efforts to advertise homes in the (City/Town) area.

I would love the opportunity to meet with you in-person at a convenient time. We can discuss pricing your home competitively, attracting the most qualified buyers while adhering to the shortest timeline possible. Feel free to review my Web (site or page), which can be accessed at (Web site URL).

I can be contacted at: Best regards,

Open House Follow up

Good morning/afternoon/evening NAME: (if available) I understand you attended the Open House located at (address). I’m so happy you did because today’s market is becoming more appealing to buyers looking to buy their first home, upgrade their current home or simply make a sound investment.

My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). In order to understand your current needs fully, I would love the opportunity to learn better what you are looking for in terms of a home purchase. This way I can keep an eye on the current listing inventory to seize the first opportunity that presents itself in order to negotiate the best terms possible.

It would be great to meet with you in-person to review your current home buying requirements. Please know I always strive to find my customers the best home to fit their needs, while adhering to the shortest timeline possible in order to make their move seamless and stress-free.

I can be contacted at: Best regards,

Copyright©2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 5 of 9

Agent Email Scripts

Listing Inquiry

Good morning/afternoon/evening NAME: (if available) I understand you were interested in the listing located at (address or MLS #). I’m so glad to hear that because today’s market is becoming more appealing to buyers looking to buy their first home, upgrade their current home or simply make a sound investment.

My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). In order to understand your needs fully, I would love the opportunity to meet and discuss what you are looking for in terms of a home purchase. This way I can keep an eye on the current listing inventory to seize the first opportunity that presents itself in order to negotiate the best terms possible.

I would like to invite you to reach out at a convenient time to review your current home buying requirements. Please know I always strive to find my customers the best home to fit their needs, while adhering to the shortest timeline possible in order to make their move seamless and stress-free.

I can be contacted at: Best regards,

Showing Good morning/afternoon/evening NAME: (if available) Follow-up (Buyer I am following up on the listing I showed you located at (address). I was hoping you Representation) could provide me with feedback regarding the property (what you liked/didn’t like and preferred next steps). My focus is to identify only those listings that would appeal to you.

I’m happy to keep an eye on the listing inventory in order to locate additional possibilities that would be of interest and fit your requirements and price range.

When time permits, please provide me with your input and let me know if there is anything more I can do to assist. I’m happy to continue searching for other attractive options in order to take next steps and adhere to your desired time frame.

I can be contacted at: Best regards,

Copyright©2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 6 of 9

Agent Email Scripts

Showing Follow-up (Buyer Agent)

Good morning/afternoon/evening NAME: (if available) I am following up on the listing you showed at (address or MLS #). I am hoping you could provide me with your client’s feedback regarding the property (what they liked/didn’t like and preferred next steps).

If there are any questions I can answer, I’d be happy to assist. My goal is to consistently provide all feedback to my sellers as soon as possible.

Thanks in advance for your input and I hope we can make this transaction come together…and many more in the future! Here’s to anticipated success!

I can be contacted at: Best regards,

Listing Appointment Confirmation

Good morning/afternoon/evening NAME: (if available) I am confirming our appointment scheduled for (Day, Date) at (Time). I welcome any questions you may have in the meantime.

My goal is to consistently provide my clients with quality service while optimizing our time together. I believe your home can be positioned attractively by utilizing the many Internet-based tools available to today’s real estate professionals.

I appreciate your time and input. I look forward to our discussion and learning more about you and your current situation.

I can be contacted at: Best regards,

Copyright©2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 7 of 9

Agent Email Scripts

Listing Appointment Follow-up

Good morning/afternoon/evening NAME: (if available) I am following up on our meeting that occurred on (Day, Date). If there are any additional questions I can answer, I’d be happy to assist in any way.

My goal is to consistently provide my clients with the best service possible. I believe your home can be positioned effectively by utilizing the latest Web-based marketing programs in addition to professional collateral and focused social networking efforts.

I value and appreciate your input and hope we can work together to price your home competitively, attract the most qualified buyers while adhering to your desired time frame to make your move seamless and stress-free.

I can be contacted at: Best regards,

Short Sale / Foreclosure Inquiry

Good morning/afternoon/evening NAME: (if available) I understand you are interested in Short Sale and Foreclosure properties. The current market conditions offer plenty of opportunity in this area.

My name is [Name], I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). One thing I like to make people aware of is negotiating a short sale is complex and cumbersome. You‘ll want someone representing you who fully understands the importance of organization, communication and follow up. These qualities are necessary for driving successful short sale transactions. In addition, I enjoy advising home buyers on their options, negotiating the best terms possible and obtaining an affordable, attractive outcome in a short time frame.

I find it is beneficial to meet face-to-face to get a better grasp of what your current home buying needs are. If I can be of assistance, please do not hesitate in contacting me.

I can be reached at: Best regards,

Copyright©2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 8 of 9

Agent Email Scripts

Short Sale Package Follow-up to Lender

Good morning/afternoon/evening: Mr./Mrs. / Ms. LAST NAME: (if available) I believe you are in receipt of the short sale package I submitted for the (address, MLS #) property. I understand the short sales process is complex and cumbersome. I am available to offer my unwavering assistance to you and your team. My goal is to always make the process as streamlined and hassle-free as possible for lenders and their loss mitigation teams.

The sole purpose of my contact is to follow up on any outstanding paperwork is required to facilitate the short sale of the above mentioned property. My hopes are to obtain acceptable terms for all parties involved and achieve the most favorable outcome possible.

Please do not hesitate in contacting me should you have any questions regarding the short sale package submitted. I can be reached at: Best regards,

CopyrightŠ2009 CENTURY 21 Real Estate LLC All rights reserved.

Page 9 of 9

Agent Email Scripts