Progressive Marketing Strategies to Get Your Home SOLD
Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com
The Purpose of this Presentation
In addition to all of the things you would normally expect from your agent, I have several Unique Strategies that are above and beyond the scope of the average Realtor. • Listing Syndication to over 500 websites
• Craigslist Campaigns • QR Codes
• Unique Property Website • My Century 21 Database. • Realtor.com Showcase • The Phone • Video and Virtual Tours • “The Usual Stuff” • Social Media • Communication • Text Message Marketing
Start Getting Your House Sold! Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Attracting Buyers
Did you know... •90% of home buyers use the internet to search for a new home* •38 million home buyers search the internet each month for real estate information* •Only 9% of home buyers used newspapers as a source of information when purchasing a home* The internet is the place to be and YOUR LISTING will be there! *2010 National Association of Realtors Profile of Home Buyers and Sellers
I will get your property noticed! Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #1 Your Listing Everywhere It’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our listings on many of the Internet’s most visited real estate websites, including:
Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #2 Unique Property Websites
I will create a Sharp Website For Your Property. It will have a unique domain name for your street address. And it will be syndicated to all of the major property search portals like Trulia, Zillow, and many more. Joni Falcone 210-573-6964 c
Joni.falcone@century21.com www.jonifalcone.com
Strategy #3 Realtor.com Showcase Less than 38% of San Antonio Realtors have access to this exclusive realtor.com feature. Let me show you how this benefit alone can get your home sold!
Realtor.com is the MOST VISITED Real Estate Search Engine in the world! Your listing will stand out with 25 Photos, Vivid Descriptions, Virtual Tour and Video. In addition, buyers can reach me immediately through the lead delivery system. Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #4 Video and Virtual Tours
I use the pictures of your property to create a visually appealing virtual tour that will be featured everywhere your listing is found. The online based tour will be sent directly to buyers and other real estate agents. I will convert it to video to be uploaded to YouTube. I will also video a narrated tour through your home to capitalize on the popularity of YouTube and other social media sites YouTube is an important part of my marketing strategy to get your listing noticed. YouTube receives over 2 BILLION visits per day.
Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #5 Social Media I will utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Considering that hundreds of millions of people use these sites on a daily basis, it is important for your home to be included.
Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #6 Text Message Marketing
Text Messaging Lead Capture. In My Efforts To Market and Sell Your Property, I’ll use Text Messaging Lead Capture Wherever Possible. This technique allows me to capture Cell Numbers In Real Time so that I can do a an effective job of Converting Qualified Prospects Into To Appointments To See Your Property Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #7 Craigslist Campaign
I will create Craigslist ads which will incorporate TEXT, VIDEO, VIRTUAL TOUR AND YOUR PROPERTY WEBSITE. I will post it on a weekly basis. Craigslist is becoming increasingly popular for buyers searching for homes using the internet. Your presence here will expose your home to hundreds, maybe thousands of potential buyers. Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #8 QR Codes
QR codes are to be scanned by any phone with a code reader. I place these codes on all marketing materials for your home. When the code is scanned, the viewer will be taken to a Phone-Enhanced version of your property website. I find this is a great way to integrate our print ads to the high tech resources I use to get your home sold. Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #9 The Phone
This is one simple step that most of our competitors never think to take. I am going to call the 5 agents who most recently have participated in recent sales in your area. Chances are good these agents might have other buyers looking in the neighborhood. PLUS‌. I am going to call everyone in your neighborhood and with a half mile radius to announce your listing and ask for a referral.
Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Strategy #10 Century 21 Database
I’ll make sure that everyone we know is familiar with your property. (And we know a lot of people!) • Our Past Clients • Our Current Clients • Other Agents We Know • Our Facebook Fans • Our Twitter Followers • Other area business owners and local residents in our database. Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
“The Usual Stuff” While most agents do a good job at the “usual stuff,” the usual stuff doesn’t interest today’s modern buyer.
Pricing Your Property Right Staging It To Sell Open Houses Broker’s Open Houses Negotiating On Your Behalf While most of my competitors are skipping the first 10 items in this list, I’m busy making sure your property is exposed and presented to as many buyers as possible. If it looks like I rely heavily on web marketing, that’s because I do. Why? 90% of buyers are searching for property online.... And THEY”RE DEFINITELY GOING TO KNOW ABOUT YOURS....!
Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
Keeping You Informed "Golden Ruler"
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Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views and leads on your online property listing. Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c
My Commitment to You This CENTURY 21速 Seller Service Pledge Certificate applies only to an exclusive right to sell agreement of not less than _____ days. If any terms or conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point Seller Service Pledge Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that our CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period. Joni Falcone 210-573-6964 Joni.falcone@century21.com www.jonifalcone.com c