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sonwabile ndamase the godfather of sa fashion + SIVIWE NTLEKI goes to canada + the 2014 namas + from uk to greece, with love + luthando mbobo + an interview alan foley
from the desk of the editor Spring and summer are already here, I am back at the hot seat again. This is just a temporary situation, I love being on the backseat and nurturing the talent. We would love to thank our previous editor Ngawethu Kasipiwo (current Miss Commonwealth 2014) for holding the reigns for so long and taking the magazine to greater heights. She has moved on to do her own project ‘Zingce Lifestyle magazine’ (check it out at issuu.com). So on this edition I will be the one taking over until we introduce our new editor on our 11th edition and we have promoted within the team, you will just have to wait and see who it will be. I would love to welcome our new writers and contributors to the ilaphulam family.
Oh! almost forgot to talk about what you can expect on this edition - as we are celebrating 20 years of democracy and it will be fitting if we did a feature on a man who was there at the beginning, that man is the founder of Vukani Annual fashion awards, celebrating 20 years of the Annual Vukani Fashion awards. If you do not know this man then you must have been hiding under a rock all of these years. He is the original designer of the Madiba shirt. Now you know.
This magazine was created to be the voice of the voiceless in the fashion industry. And that mission and goal will never change. As a growing publication we will make mistakes and we apologise for the misspelled names and grammar errors. Our new website will be out www. ilaphulam.co.za. I cannot spoil the surprise and tell all about what you will find this magazine, so just enjoy the journey we will be taking you through. Your opinion is important to us, so write to us. And if you have a question for any of our writers, their details will be available on our website. I f you still do not believe that we the next big thing, then stop drinking haterade energy juice, join our movement and tell people about what we do. Let’s support local creative and lets grow our fashion industry. Also visit our facebook page
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We appreciate the love we getting from designers and the fashion industry.
Most of our contributors are bloggers so follow their blogs and also on their social network accounts. Thank you to all those who have supported us from day one. Much love.
inside this edition
39 An Interview with Moonchild
97 Talking to Rosellen Brophy
43 Behind The Model : Ajax Afiba
101 I am Mologadi Ndima
o1 You Are What You Wear 48 Ishweshwe, My fabric
103 Komplexity. Muso On The Rise.
o3 My Afrika
107 Nolitha Quma
05 An Interview with Hendrik Vermeulen
51 Lunch with Sonwabile Ndamase 57 Jo Douka
o9 Serati Lover
61 Sprung Yet?
11 Fashionable 0r Stylish?
63 Destar Dimtsu Menen
109 My Campus 105 Model : Sboniso Gumede
13 Motherland Style
67 Stop Looking Backwards
115 Looking back at Men's Winter Fashion
17 The T Shirt Boom!
69 Men, in hats.
117 Gladys B. Interview
19 Getting To Know Jaymila Swaggz
73 Brocade 101
123 Interview with Danish Wakeel (London FW)
21 Siviwe Ntleki. Enough Said.
75 The 2014 NAMAs 77 Model : Phumzile
127 KZN Fashion Council Designer show @ SAFW
29 From the UK to Greece, with Love.
83 Model : Aphiwe Xinwa
133 Ntsika Rise
31 TM Design Studios
85 Interview with Angel Allure
135 Septemberange Model Agency
33 Talking Fashion with Alan Foley
89 An Interview with Melba Mamabolo
139 Up Close & Personal with Carrisa Christian
37 Fight the Wardrobe Menace
93 Luthando Mbobo
147 Fashion District Pages
WRITERS
Mologadi Ndima
the contributors FOUNDER & EDITOR
Anam Xinwa
DESIGN & LAYOUT
Nathi Xinwa
PHOTOGRAPHER
Theodore Tlaka DESIGNERS
Themba Gobingca DISCLAIMER : * unless otherwise stated, images are sourced from net.
Vuyiso Tshabalala Shirley Edmunds Kaya Nqwelo
Fortunate Mohulula Anke van Zweel Vuyokazi Dlwati
Sinethemba Gayiza Jo Douka Tina Tshevu Lux Jita The Disgruntled Designer The Stylish Mr Gordon Tshepo Mhlatuzana
PUBLISHERS
Mshotolo Inc. TO ADVERTISE
ilaphulamafj@ gmail.com CELL
+27 83 683 9877
The Zen Master
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it h ways; if t o b s e o g urs, I say this an it’s yo h t u o y . once speaks to é tag says c e n h t o t y a h e w r ke B lf. no matte e k i l it yourse m p li u r e v e e k r Neve aid I wo ith it for how t e born w u b B y a ! s m i e h d it Som others fin w e il o h h w w ), d (style st like ho u J ong an . y a w d along the ome of influence s is o r d e t c h a r h muc your cha eract wit t h in t u o o y b t in by people ou find yourself not o us inves d y s o u e t c o r la y y a p e e uw and So if d mon lothes yo c e h t , in time an seen with e ame. g b s n i e h k o t t o ly t o t ut l wan are exac come o ’s all your e g as k n the day, it i a l f o e e m d f n e r o and do? And the reaking boundaries, e w lt as s e a f t tb u , e n o s e c b d a n d n i e f r t e s con new nd pre a stigating e e r v e in h t t e lf ou k into l a esn’t hav g yourse o in f d w t o t u le y p m u t o s o d y free I say ould iting the . either sh lo e n p v x d a n e h than a u , s yo g t e limit a n v i h a t h d n l e i io W ss kets. a bu oney expre m your poc t a h t g sayin tand s at n h t a d c heard the n a you you style r a e tch. can’t buy w a e to w v a h d ’t n n s one doe side a a g to look in h t lo c e a expensiv oking like at. e lo r : g lf l e e s e f to and Note a rainbow r o e e r t s and Christma u stylish o y e k a doesn’t m ys from top to lwa style is a hortcuts. s o n m botto
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My
Afri
throughout time, Afrikans have adorned ornaments and recreated emotions and their lives inside these paints, acessories and jewellery... Remember your past to Appreciate your present. 03
ika
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Anam Xinwa
an interview with
HENDRIK VERMEULEN
Tell us about yourself? May you give us a brief description of your I am a 32 year old creative director of the fashion house brand? It was founded 5 years ago: Hendrik Vermeulen Couture I was born in Fauresmith, Free State
How did you get started? I am a “laat lammetjie” and arrived in the family 15 years after my siblings; my dad past away when I was 6 years old so I learned sewing at that age by looking at my mother, a skilled seamstress and talented dress maker, working for clients.
Our brand is specialised in “Haute Couture”, meaning that we use the best quality craftmanship and top quality fabrics to produce “made to measure” garments for a selective clientele following “state-of-the-art” processes and methods.
What is behind your brand name? First of all, there is a team of 10 skilled and motivated employees, seamstresses,
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finishers, beaders, cutter and assistants dedicated to uphold the reputation of our brand. Secondly, there is a duo consisting of a Managing Director, JD MeyerVermeulen (my partner in business and husband), and myself ; both of us engaging all our resources, energy, dedication and knowledge in order to constantly achieve the satisfaction of our loyal clientele.
What new elements have your brand brought to your industry. This question is a little tricky
to answer... I don’t think that we have yet brought any new elements to the fashion industry but rather applied the traditional methods and processes proper to the world of Couture with consistancy and that is perhaps what’s new with our brand.
wish I had to create, design and produce garments which had to be at the highest possible level of quality and originality and it is perhaps what may describe “Hendrik Vermeulen Couture” best today: originality with the highest quality.
What made you become a fashion designer? Women... grand-mother, mother, friends... all unique by their shapes and curves... but again, I consider myself more a couturier than a fashion designer.
What inspired you to What does fashion have your own brand mean to you? and is your brand For me fashion means trends, reaching your target colours and styles passing by Who do you look up to through life like the seasons in in this industry? market aligned to your a year... vision when starting Fashion is for me linked to fast Saint-Laurent, Dior, Valentino, McQueen, Armani, Pucci, Cavalli comsumption like accessories, the business. and the list goes on... Perhaps what inspired me to have my own brand was the
ready to wear, essential wear... My world is more made of the timeless Couture.
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What are your regrets/ mistakes you made and how did you overcome them? I am blessed so far for not having regrets or for not having made major mistakes...
What is the best lesson you have learned in this industry?
Believe in yourself, in your talent, in your abilities...
Were you happy with the final garment?
What don’t we know about you?
Yes, I was... Though, I am always very diffcult to please with my own work.
- I love sushi - I don’t watch TV - I compose music in my spare time - I love singing in my car - I am a “laat lammetjie
Describe your style. Elegant, refined and timeless with a modern twist
What comes first style What can we expect from you? or comfort? For us, comfort comes first without compromises and style gets adjusted to it
Only the best of my abilities... no matter what is the endeavour.
How difficult is it Do you remember the to make a name for first garment you ever yourself in the South designed? African fashion industry? Yes, indeed I do... It was a Matric Dance dress
How did it go? It did go well... I was not yet trained at school as I was only 15 years old, but I was already understanding the rudiments of corsetry and physiology.
It is very difficult... you can not convince anyone to come to you and trust you with time and money simply by advertising in glossy magazines... the “word of mouth” is key and only happens provided that the client’s satisfaction is entirely met.
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Twitter: Facebook: Pinterest: Instagram: • Social network handles @HendrikVCouture @ SimplyVermeulen Hendrik Vermeulen Couture (page) Hendrik Vermeulen Hendrik Vermeulen Couture HendrikVermeulenCouture  Google+: Tumblr: Foursquare: • Hendrik Vermeulen Hendrik Vermeulen Couture Hendrik Vermeulen Contact details 0861 LOVE HV +27 21 424 1686/7 +27 73 334 7071 info@ hendrikvermeulen.com www. hendrikvermeulen.com
Serati Lover
(n.) a person who show pronunciation | \ se-ra-
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r
ws great affection. -ti
THE SERATI VISION
An organic feel to the garments is prevailent in our consistant use of differant types of cotton.
Refine the image of the contemporary traditional South African woman.
COLLECTION INSPIRATION
SERATI’S DNA
My primary sorce of inspiration for my Brand has been take from the Pedi womans traditional lifestyle their ritualistic nature and their love for their culture which they express through their preservation of heritage.My aim was to develop a contemporary look that is a reflection of the Pedi woman’s fertility, political status, and religious cosmology and, in certain instances, family lineage.
Serati RTW women’s line is defined by its modern approach to the Bapedi cultures traditional and conservative appeal. The colours used; Green, which symbolises heritage and the new harvest. Grey/brown, is taken from the colour of stones that used to build houses.I refer to the color gray as the wall canvas which the bapedi woman paint on. Cream white, is the color that maize pipes become after being cruched with a grinding stone. Hand made detail is encorporated in all of the looks.
AWARDS AND RECOGNITION
2013 - Best 3rd year open range 2014 - Top 10 finalist at Africa Fashion international Fastrack competition 2014 - Emerging designer at Sanaa Africa festival
Lux Jita
to be or not to be...
Fashionable or Stylish
Fashion is the collection a designer showcases twice a year, it is clothes that walk down a runway worn by a model... something new and different
Now you ask yourself what does it means to be a fashionable or a fashionista.
It is the ability to know what pieces from whose collection to mix up and make a great outfit.
To be fashionable, in my understanding, means to be able to take clothes from the runway and rock them on the street, mall or parties.
To be a fashionista means that, you are able to translate what you see from runways, on to your daily wear.
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t means you can give meaning to runways outfits.
Style is something that you are born with, and you work on your style.
Style and fashion are two very similar things yet at the same time very different.
When you stylish it means you have the ability to work and put on great outfits. Each person has they personal and unique style.
Style is something you are born with. Fashion is something seen on runways created by our favourite designers.
Your style is something you have put energy in, something you put your life in, something that’s hard to change, something you know, that you and only you have and no one else.
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Style is style and no one can change your style. Fashion is changeable twice a year from autumn/winter to spring/summer.
STYLE LIVES FOREVER AND FASHION CHANGES FROM TIME TO TIME.
Motherland
style
MOTHERLAND STYLE speaks to a culture weaved into fashion. A particular Afrikan-ness within the use of patterns, fabrics, prints and signs is evident in local and international fashion design. MS celebrates the language of fashion.
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e
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sometimes, history is woven ,
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, not writtenMotherland
style
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The Disgruntled Designer
the t-shirt boom So now there is a new phenomenon in South Africa, whereby everyone is in the t-shirt printing business and they have the nerve to call themselves fashion designers. How dare they? I can train a monkey to print or embroid a t-shirt or hat. You cannot just wake up and you a designer.
Taking a t-shirt and printing a logo on it does not make you a designer, you are t-shirt printer. I recently chatted with some designers about this matter and I could see that, this did not sit well with them. And to top it all off at the ########## (will not mention the magazine) people have been killed for less.
I don’t want you to be a stat. T-shirt printers were nominated as designers.
WHO IN THEIR RIGHT MIND NOMINATES A T-SHIRT PRINTER AS A DESIGNER? Where are all the Eastern Cape designers? Probably slaving away in their sewing machines, doing what real designers do, sewing. Let me just ask these t-shirt printers a few questions (so called designers, MY GOSH) What did they sew? Did they sew the t-shirt?
To be a designer it is a calling and its being an artist. I see a lot of these phonies on facebook, claiming to be designers.
Did they make the pattern of the t-shirt? Did you spend sleepless nights sewing that t-shirt? Did you take measurements of your clients? Did you have a consultation session with your client?
Do you know how insulting that is, for someone who knows jack all about the industry, to have a nerve to call themselves a designer.
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This craze will also die a slow death like all other not-up-to-scratch fashion trends.
So please do us a favour and stop calling yourselves designers, when you are glorified t-shirt printers. This craze will also die a slow death like all other not-up-toscratch fashion trends.
LET THE PEOPLE WHO WENT TO SCHOOL AND THOSE WHO WERE MENTORED IN FASHION DESIGNING DO THEIR JOB. I HAVE FRIENDS WHO PRINT T-SHIRT AND THEY KNOW THEY WOULDN’T DARE CALL THEMSELVES DESIGNERS IN MY PRESENCE.
Designers create something from nothing.
We are artists first and foremost. The day you can sew a straight line skirt, then you can call yourself a bloody fashion designer. How dare you? If you have something to say hit me up at www.idontgiveadamn. com .
Until next time fashionistas, had to get that out of my system, before it became toxic. This sucks now we will be given themes starting next edition and I do not play way with other kids, but with the team like the guys I work with, I will compromise. They are fashion warriors.
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getting to know
JAYMILA SWAGGZ Fashion Designer
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The one thing I have always been confident about was styling myself... It started at a very young age, soapies like the Bold and the beautiful captured my attention only for the fashion shows. Afterwards, I would imagine myself being a designer and immediately my doll would have a replica of a gown stitched by hand. Needless to say, that dream hasn’t work out yet as planned. Life happened. So, two years ago I was at a point of my life where I continue being unhappy or give my childhood dream a chance. I naturally had to weigh the pro’s and con’s against each other. I set a plan in place, worked and saved up some money and started my journey to become a stylist. Telling my mom was probably the most daunting part, I think she was more fearful than me. She looked at me very puzzled as I explained, I would like to become an entrepreneur that offers specialized personal styling. I had faith, using my fashionable eye to select garments that is wearable day and night to my clients.
I remember my first shoot. I was up till early hours of the morning putting looks together. Tired the following day but I had to fill in as the make-up artist, runner and hairstylist. It helped working with an amazing crew and I collaborated my collection with the jewelry from Karabossie’s rope collection. It was cold and we ended up shooting until sunset. But the end results was phenomenal, especially the amazing responses from customers that’s now devoted clients. Word of mouth spread and I started collaborating with a lot of talented photographers ( photomark , SJ photography, Yolande beukman, Kyle McCallum) models and makeup artist. And friends and family supported, which I’m so blessed to have.
Telling my mom was probably the most daunting part, I think she was more fearful than me.
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My mindset shifted and I decided to enroll myself at Enablis for their Bronze and Silver entrepreneurial Courses. Followed up with a garment construction. My mentor Pierre Kleinhans made me see my true potential. It wasn’t anymore just about sourcing clothing. It was about convenience, building relationships and giving my clients a different experience in shopping. I hosted my first networking event and fashion show. It was a day filled with champers, snacks, shopping and really making my clients feel extra special. Just what every female needs. My favorite shoot would be on Camera land’s premises in long street. It was challenging in terms of the amount of models that needed styling and we worked on a tight time schedule. The shoot received an amazing review from My City Girl Vibe blog that still gives me goose bumps. I’m definitely working towards creating my own clothing line one day. Each garment will truly showcase my personal style, which is a mixture of cuteness, retro and sexiness. And one of my main goals would be to cater for the fuller figures as I believe, style has no size.
Siviwe Ntleki. E nough Sa i d. 21
Siviwe goes to canada The Mdantsane born selftaught fashion designer, Siviwe Ntleki has recently made his international debut with his Motherland-inspired designerwear garments in Toronto, Canada. The African Fashion Week Toronto (AFWT) held 7-10 Aug 2014 is a prestigious showcase of African culture in fashion, it is in its 2nd year running. It is a 4 day Fashion exhibition produced as a spring board for students, emerging and experienced designers interested in establishing a presence in the North American Fashion. Siviwe received the invite with five other designers from around South Africa to represent the country although he ended up being the only designer to finally making the trip.
Siviwe admits when Anam gave me the news I was quite sceptical at first, not that I thought he was just kidding. But I was not sure if I could pull off the project. As optimistic as I can ever be, this was to be a very daunting task to undertake but also a dream coming true.
Eastern Cape Fashion Week held 14 -17 October 2009 at the Board Walk in NM Metro.
building the dream
Its been a long time coming, a decade to be precise. Since I quit my studies on my then chosen career path due to financial constraints.
Siviwe has managed over the past decade to work on his talent which started out as hobby into a well developed skill and craft, designing and manufacturing custommade clothing and ultimately establishing his brand Revamped Kuts back in 2009.
Presently operating This opportunity came about in Mdantsane from through an online fashion a backyard studio magazine you might know; his enterprise thrives Ilaphulam African Fashion Journal. As the magazine servicing a wide range serves as a platform for of clientele, producing designers to showcase designer-wear their work on a national and garments for males international level, it finds relevant fashion exhibitions that and females. would be willing to showcase what South Africa has to offer.
Since establishing the brand he has appeared in a number of fashion platforms namely; the
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In 2010 Siviwe appeared on SABC1’s variety show Ses’khona as one of Eastern Cape’s budding fashion designers. In 2011 he took part in the 17th Vukani Annual Fashion Awards held in Hemingway’s Mall hosted by the famous Madiba shirt designer Sonwabile Ndamase.
‘It was a scary decision for me to make as I did not have a clue of what would be in store for me choosing this field of fashion. ‘In fact it was not even a matter of choice but the only thing left I felt I could do as I was out of school. ‘However the odds did prove to be in my favour as I persevered with patience. Going to Canada has been quite a learning experience, not just professionally but an eye opener culturally as well.”
getting to canada From the time I left OR International to the time I landed coming back, it was quite astonishing to see how South Africa is seen by the international community; how some things just proved how small this world can be if we can just open our eyes and acknowledged one another’s cultures and backgrounds, which can be very different
and yet similar in many ways. Yet there are many stereotypes we could to fix though, like it being said that blacks don’t travel much. Well without affirming the stereotype, I will just say it was scary being in a plane cabin with no other Afrikans in sight! Needless to say, arriving in Toronto was a relief to see such a cultural melting pot, a city quite welcoming regardless of your background.
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Yeah let’s leave out the part that on the plane sat next to this cool German guy who drank gin & red wine, my stomach turning on me on the descent. I got to customs throwing up and had to be quarantined, oddly being suspected for Ebola. I got released after signing a waver refusing the EMS to take me to the hospital and after every inch of my suitcase being turned inside out – yes that part!....
These cats even denied me the pleasure of opening my new set of Dre’ Beats I bought in Munich, they opened the box themselves!”
I need a Dollar, a Dollar is what I need... The delay at customs cost me my already paid for limo ride and now had to take a cab to my hotel.
People still keep telling me when abroad don’t think in Rands but in that country’s currency but I could not help but add a zero on every cost or purchase I incurred, from that first cab ride to the 18dollar haircut I had, (chiskop for R180, hay never eMzantsi). Nevertheless I hustled hard to even get here and I had to enjoy my stay, after all the dollar was just paper!
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My first morning there was a beautiful sunny day as compared to the wintery mornings back in SA. It wasn’t until about nine in the evening that the sun decided to set, after I had done some sight-seeing, going down Yonge St. (longest street in the world) for a bit of shopping. By then Drake Hotel Underground was filling up with attendants for the AFWT launch.
My highlight of the day was when I heard the DJ playing Umlilo by BigNuz, I was like – what a small world!!! Actually this was not the first time I heard a South African song being played.
The hat I bought for the night earlier that day I had got it from a shop that was playing Mafikizolo, Zahara and LiquiDeep. I was quite amazed!!! On the second day had a fitting session scheduled meeting models – Oh snap! I’m here on work not vacation and the showdown was on the morrow. With designers and models fittings are always a hustle and clothes might even get damaged, this was no exception. Long story short, had to reschedule another session the following morning to get proper fitting models so as to have the brand best presented on the runway. Three hours before the first showcase at 13:00 I had already got my models fitted and had my garments being steamed whereas I was only showcasing at 16:30 – talk about being early.
living the dream The suspense was unbearable, this was it, two months of preparation and a decade of dreaming, the world was about to welcome a son of the soil on to an international platform. Lights, cameras and the catwalk was graced with a vibrant display colourful ethnic garments. A bold statement saying Africa has beautiful stories to tell other than war and famine.
The cheers and applause from the crowd is something I’ll never forget because it affirmed my presence in this world arena and acknowledged my years of perseverance and hard work.
Siviwe is quite happy about the experience as it has opened business opportunities for him abroad with a couple of fashion buyers interested in his garments. Networking with potential fashion buyers and other designers really gave me renewed confidence in my work and skill. Since I got off the ramp I have received numerous invitations to showcase in upcoming events from JHB to Montreal to Los Angeles.
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Seems like my 2015 calendar will be marked with ‘arrivals’ & ‘departures’ developing the brand for an international market. As a small emerging business you need all the support you can get for your business to thrive and I thank the government entities that made the venture happen. If it wasn’t for SEDA and ECPACC this opportunity would have passed me by. Now going forward, my major concerns would be beefing up our production capacity at the plant so as to supply the growing demand and I need all the support I can get to grow the business. I made more memorable moments making new acquaintances at the event’s after party that evening, met a guy who knew just from my greeting that I was South African, just that I said “sharpsharp”.
meeting Afrikans Toronto was quite a memorable experience in its entirety and with all the people I can thank I would like mention a great friend I met, Lungile Mncube, if it wasn’t for this guy I would have probably stayed locked in my hotel room when I wasn’t busy with the show. We actually met at the launch when I overheard two guys chatting
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in Zulu and I was like, are you guys for real?!
needless to say in Danforth across town.
It appeared that they were both originally from Zimbabwe and the second guy, Tk Smoothe is one big shot promoter who has brought many of South African musicians to Toronto, from Frddie Gwala and Pure Majic to DJ Tira and Joocey!!!
The festival was quite an outing, fine summer weather rolling in my tank top. I was a beautiful display of a cultural melting pot!.
It was great to be in the company of fellow Afrikans in a foreign country, coming from as far as Ghana and yet felt like they were homeboys and countrymenb.
Afrikan beauties in Toronto Sunday, 10th Aug was to be my last day in Canada with only a short award ceremony to attend at 17:00 and I wasn’t going to rot in my hotel room. Called Lungile and we were off to what is known as Taste of the Danforth Greek festival,
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Not to take anything away from my SA sisters nor any of the other African countries but I’ve always thought that Ethiopia must have the most beautiful women in the continent. In Toronto the most beautiful girl I met was from Ethiopia, maybe they are the most beautiful in the world. Regretfully I spent my last night in Toronto in my hotel room tired as ever but at the same time quite looking forward to coming back home after such an big trip so I had to have my rest. Travelling back was with such a sense of contentment was inspiring in itself and couldn’t wait to touch down on the motherland – eMzantsi!
From the UK t Greece, with L Jo D ou k a
Fashion in England, specifically London is very diverse, this is due to the variety of cultures and nationalities in the capital.. However the English style has influenced this dress code by darker colours such as black ,grey navy etc. I believe this is due to the weather...
Another English trend is the charity shop ,this is a popular outlet for fashion which has good intentions ,these range from helping with women’s rights ,raising money for children or cancer patients to helping animals in need. One charity organization I help with is Oxfam. They support health and medical staff in underdeveloped countries as well as providing clean food and water..
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Currently one of their missions is to help with women’s rights in South Asia over one million Oxfam volunteers are helping the campaign
to Love.
And now for Greece.... As I am Greek myself I have experienced fashion in both the UK and Greece and due to the weather I believe this also influences our fashion trends.
In Greece we love to be reminded of our ancient history and we show this by what we wear. We wear colourful dresses which are often linen and light
designer : Elina Linadarki earings by Vasia Kaskani
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Je w e l l e ry D e s ign e r
TM Design Studio
TM DESIGN +27 73 345 5059 +27 73 432 3410
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Vuyiso Tshabalala
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WHO IS ALAN? Alan is an open book. One word that sums everything up is creative, my life is more creative than any thing else even when I wake up in the morning I try to be creative, my home must be creative, my life style must be creative and my work must be creative. Once a year you get creative overstimulation then you have to go away and recharge.
WHAT DOES YOUR ROLE AS THE FEATURES EDITOR OF PREVIDAR ENTAIL? Being a features editor of Previdar is a minute side of me, but my main point of my existence is that I am an interior designer, over and above that I socialise a lot. As a features editor I oversee whatever is written and goes into the magazine.
HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE? My personal style is quite classic and even my interior design style is not over the top, it’s conservative but there is a bit of edge to it. I always like to say that I was born in the wrong era. I think I should have been born in the Edwardian era and my personal style is conservative to a point. I like to wear bow ties and dress properly; I could never understand people who go to shopping centres in tracksuits.
DO YOU HAVE A FAVOURITE FASHION HOUSE? Yes, Ralph Lauren because it’s classic but it also has an edge, for example, being a man its got nicely tailored suit like navy blazers and there will be like pink shirts and yellow pants, or green and purple thrown together. So it’s classic, but it’s a classic look that he has been reinventing since he started in the late 70s. He has just really been doing the same look just updating it in terms of cut and style, but essentially it’s the same look.
WHAT DO YOU ENJOY MOST ABOUT WORKING IN THE FASHION INDUSTRY? Meeting people and getting an idea of what other people think of fashion like we had a wonderful conversation at fashion week recently, we had people saying how they viewed the ranges that we saw as opposed to what we thought. It is that inter-change because not everyone sees things the same way particularly when it comes to fashion. What I see as great someone might see as not on point, one thing I can never work out is who decides what is fashionable; who actually says that is the look for the season? Generally I always think that fashion comes elsewhere so
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fashion will be influenced by what’s going on in the world, by movies, music, by creative people then it all filters through and then from the interior design point of view we find that whatever happens in fashion starts happening two years later in design so it all comes from somewhere.
WHAT DO YOU THINK ABOUT THE CURRENT FASHION TRENDS? At the moment I think people actually have no clue what the actual defining trend is. There are so many different collections coming out and they all seem to be going in different directions. Which maybe has something to do with the fact that we have become such a diverse world that there are various things that people are latching onto. Whereas before things were kind of well defined in terms of this is the route we going, even colours- this is the colour we are doing this year and people will feed onto that. Whereas now people can say but in Japan red is hot so that is that route I am going or in Russia green is hot and this where I am going, so its quite diversified.
WHAT DO YOU THINK ABOUT AFRICAN PRINT? African print is divine, I have always loved it. What I like about it is that we are ...starting
My personal style is quite classic and even my interior design style is not over the top, it is conservative but there is a bit of edge to it.
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to see African print come out in international collections as well, which is quite nice because for a long time we have been cut off from the rest of the world, it was almost like this is what happens here and this is what happens there. You even find simple things like characters in movies being South African and our actors and singers are making it overseas. We have become part of an international community and I think it’s a matter of time before what we do start filtering through and they start appreciating it.
ARE YOU BRAND CONSCIENCE?
WHAT IS FASHION TO YOU?
To a certain extent yes, for things like shoes, accessories and bags yes but for the rest of the clothing not really.
Fashion for me is lifestyle. A lot of people think that fashion is not important, but it is important because you never know who you are going to meet. How people perceive you is very important you have to try and not have a bad day.
That’s mainly because things don’t fit me (laughs). So when it comes to wearing clothes I take what I can find and sometimes it’s from the kiddies department
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Kaya Nqwelo
Fight the
wardrobe menace How does your wardrobe look like ?
across the street is probably wondering.
Does your heart sink when you open your wardrobe? Are you able to find time to organise it properly or you are always in a hurry and always leaving your closet half open?
Knowing what you have in your wardrobe is key, it lets you get the most out of it. Amongst the items you never wear and the ones you do not love will be great clothes, if only you could find them.
I do believe that half the world will some how relate. I myself have scinarios whereby I find that my wardobe is a manace. Not only when it comes to how to manage it, but also in not knowing what to wear and thinking you have nothing to wear. Where is that hot red blazer that I love so much?, someone
The one reason we all sometimes share for keeping some items is because they were expensive or are designer piece.
Sell them, and try to only buy clothes that You’ll find that you love. people buy more clothes than they wear nowadays. Wardrobes need tough love, throw out anything you have never worn or that does not fit or give them out as donation.
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I have a belief that if you haven’t worn a garment within a certain amount of time, you most likely never will, and it’s just taking up space. What should be more important is not how long it’s been since I’ve worn it, but why I haven’t worn it.
So if something has remained on the hanger from the day of purchase, I start questioning it: Does it make me look frumpy? Is it worn out? Or do I just have too many clothes?
Knowing and understand why you are not wearing a certain item in your wardrobe helps. Do ask yourself these questions and maybe add a few more so that you may know why before tossing something out. It is a good idea to “clean out” your wardrobe every now and then, and the change of season is the perfect time to do it and that will save you from the above mentioned manace. For intsance your basics for the
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winter is a good place to start now since its winter already. If you have already sorted out your wardrobe, make sure frumpy or worn out items are not part of your wardrobe because they are not welcomed. If you allow breathing space in your wardrobe believe me you will find reason to smile, loving yourself all through this winter.
Sanelisiwe Moonchild Twisha How did you get started I started by making clothes for my family, actually it started with my dolls. I didn’t have many friends so in my playtime I’d sew.
Who is your current mentor Now I have Shirley Edmunds as my mentor. This woman is respected in this tough industry and being under her wing is more than an honour.
Tell us about your brand My brand is very whimsical yet sexy, daring yet comfortable. I love adorable things without taking away from maturity. Fun fun fun.
What is behind your brand name For years I’ve had coloured braids first it was for about 7 years and in that time people would call me all sorts of name like satanic, gothic, etc. so I decided to play on the ignorance and call my label Moonchild Cultwear
What new elements have your brand brought to your industry. The balance between play and seriousness.
What inspired you to have your own brand and is your brand reaching your target market aligned to your vision when starting the business I’ve always done my own thing be it school, home, I’m a rebel so when I ran away from home in Durban because of sexual abuse I had no choice, but had to make it work.
What does fashion mean to you The more understanding you have of style; the easier it is to express one’s self through fashion.
What made you become a fashion designer It was a natural choice, I grew up on stage singing, sewing, dancing and modelling. So it was one of my natural talents.
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I even received a bursary given by the KZN Fashion Council.
Who do you look up to in this industry Honestly I don’t really research trends; I prefer creating them therefore ViVian Westwood is one designer I utterly respect.
What are your regrets and mistakes you made and how did you overcome them Pricing before calculating costs is a big no! You may run at a loss.
What is the best lesson you have learned in this industry Have a signature, deliver on time, set trends and have a relationship with your clients to trust you.
What comes first style or comfort I go for comfortable style.
A n I n t e rv i e w Wi t h
Moonchild by Sh i r l e y E dm u n d s
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Do you remember the first garment you ever designed It was a Latin American dance dress.
How did it go
How difficult is it to make a name for yourself in South African fashion industry Its hard work it’s not easy at all.
That’s what stamped it for my mother to give me her blessings to study fashion.
You have to have something spectacular to offer accompanied by discipline, hard work, commitment and drive.
Were you happy with the final product
What five things dont we know about you
I was over the moon .
I’m a mother, a writer, performing artist (my single is on radio ‘Rabubi’). I’m a skater chick and I can’t cook.
Please describe your style My style is comfortable yet sexy, I’m practical and always embrace my curves, and I prefer sneakers to heels.
Contact Details Facebook: Moonchild Cultwear
What can we expect from you
My other page; Moonchildsa
Dressing this entire industry with no discounts!
and on twiitter @Moonchild_sa
These celebrities love discounts then forget to even mention your name on the red carpet. My dream is to have a range with Adidas by Moonchild Cultwear. A school to teach the underprivileged kids so they can have a skill that will help them help themselves.
You can also contact me on 0763516629 or email: sanellysiwe@gmail.com
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Sinethemba Gayiza
BEHIND THE MODEL
Ajax Afiba
I HAD A SIT-IN WITH ONE OF SOUTH AFRICAS BLACK, YOUNG AND GIFT MODELS WHO WAS BORN IN THE DUSTY RURAL TOWN OF NQAMAKWE, IN THE EASTERN CAPE PROVINCE. HE ACHIEVED HIS ACADEMICS IN BUTTERWORTH AND EAST LONDON. Affectionately known as “Ajax Afiba” throughout the industry but was named by mother Lusanda and grandmother Ivy Mhlauli as Asandiswa Mhlauli, Ajax was born during the apartheid era and is the second last born of 8 children.
How were you growing up? Growing up was such a great time of my life, I always loved finer things in life at that time. I was rather the creative one in the whole bunch of my cousins and siblings, very artistic; they all came to me when they had homework that needed them to draw something. I never liked soccer, you’d find me combing a doll which was very strange at that time, and all the boys I grew up with used to tease me with that but because I was very talkative and very active I would always have something to say to defend myself.
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I used to be known as a very respectful kid in the community; I would greet and volunteer to help my friend’s parents.
What was your childhood dream? I wanted to be a radio DJ, always got fascinated when listening to the radio, telling myself one day I really want be the one who’s playing all this cool music and talking to people, and having to be known by a lot of people.
How were you introduced to modeling? Ajax – It all started in High School with a Beauty contest
competition, and by the love of photography, then got in Cape Town where I was approached by few guys telling me how good I look maybe I should try modeling. I gave it a try because I had nothing to lose and I had a job, so either way, my life was on motion.
What challenges did you face when first entering the industry?
How did you deal with them?
What type of a model are you?
Well, every client briefs the agencies on what they looking for, and sometimes we don’t meet all the specifications on the briefs and therefore cannot be booked for that particular job.
I would say I’m more of the commercial model; this is purely a photographic area of modeling which encompasses lifestyle, product advertising, and images to illustrate magazine articles, stories, book covers and to illustrate a concept or theme.
At first I was very disappointed but I noticed it’s a norm to be rejected in life in general; you can’t always get what you want. I turned all the negative things that people say into something that made me who I am today, a strong man. No matter what you do, bad or good, people are always going to have something to say about it. Just remember this: if people always have something to say about your life, that’s saying little about their own. Keep your head up, stay strong, and just breathe.
It has to be rejections in casting, but I got used to the idea that it’s not like you not good enough; I realized and got to understand this game. Pretentious people and bad things they can say about you when you not there and still smile when they see you.
Being photogenic is essential, with the ability to portray emotions, assume a character and generally perform in front of the camera. I have done ramp work though but not so much into it due to lacking of some of the specific requirements, like being masculine/strong built and so forth.
I am more of the commercial model; this is purely a photographic area of modeling which encompasses lifestyle, product advertising, and images to illustrate magazine articles, stories, book covers and to illustrate a concept or theme.
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What are the challenges you currently face? At the moment I would be lying to you if I would say I have challenges, I’m quite happy with what I have accomplished thus far.
What impact has modeling played in your life? Where to start... it has played a huge role in helping me discover who I am and what really I want in life, made me realize that nothing can stop you from getting what you want. I have met a lot of influential people that have instilled so much valuable values in me.
What has all the challenges you faced being in the industry taught you about life? I have learnt that rejection is nothing more than a necessary step in the pursuit of success.
What role to do you thinks modeling plays in the economy? I do feel that models have a role in contributing to our economy, they aid in marketing
the fashion industry. Fashion Even though this industry is is a very lucrative industry and models serve as living breathing very seasonal but half a loaf is better than no bread at all. hangers. You need models to show how clothes move and look on a What do you body. Fashion wouldn’t be interesting if it was only in stores. We are in a society that spends a lot of money on beauty and models help to advertise for a large part of that. When business succeeds the economy succeeds. They actually do serve purpose and aren’t just fun to watch.
How can developing the industry assist in fighting youth unemployment? There’s so many things that people can do in the industry itself, be it photography, styling, designing fake scenes for shoots, makeup artists, the list goes on, and we find these talents in ordinary people. In other ads they need up to 100 extras to make the shoot real and portray a certain location or event.
think discourages government and funding organizations from being active in industry development?
It depends hey, there are so many factors that can make any funder be discouraged if they see no potential economic gain in the near future in whatever they funding. In the past, I think they have doubted the industry itself, but now that it has a huge market, they seem to be slightly moving away from being reluctant. Department of Tourism can get international exposure if they can get involved in big fashion shows like MBFW (Mercedes Benz Fashion Week) and many more. International community will, through ads and displays of Department of Tourism develop interest of coming back to visit SA.
By expanding the industry that In that manner, Government has would mean we will need more benefited in funding and making models, and we can identify the event a success. talents in unemployed youth and train them to become what we aspire them to be.
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Where do you see yourself in the next five years? I have so many goals to achieve that I have set for myself, on top of the list is to complete my masters degree (BA in Science Communication); I need to have an impact on those around me in terms of influencing them to go back to school; to be in a stable position that has more responsibilities; to have a national clientele on my clothing brand. I can go on and on ey, the list is just endless, as you know that everyone wants to be somewhere one day. I have already achieved being a Brand Ambassador of the biggest clothing brand in SA (C Squared), I am very proud and pleased about where I am today.
What strategies do you have in place that will ensure your future aspirations come to life? When I set goals for myself, I always have a strategy and a plan in place of how exactly am I going to achieve whatever I have set for myself. This entails the timeline of when and how am I intending to execute my plan. I’m one person who doesn’t let obstacles be the end of my
world; I always turn around in a positive way whatever challenges that may hinder me into making my dreams come true. I am brave enough not to let negativity take away the passion I have for something or let people tell me that I can’t do it because they have failed to do it, I always tell them that it’s my first time to do this and I will try to the best of my ability to make sure it works.
If you were to leave the modeling industry, which industry would you be part of and why? I am more of the Advertising, Marketing and Communications person. Being a model has taught me versatility and flexibility, you just need to know everything basically. I have passion for Communications and it’s exciting to bring creative ideas in the table, to add on what I have just said; I think in general communications is the key, especially on a social media platform. The interaction with your clients and prospective clients, hear their different opinions and to learn about different cultures and get to question people about their lifestyles: I enjoy that experience.
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Was your family supportive and receptive of your chosen career? My family has always been there for me, even when I needed votes for several competitions they were pushing me, in gala events, in social events they always accompany me.
How do you spend quality time with family and friends? Just like any other normal guy, I like going out with friends, and of course visit my family every now and then. I like taking out my nieces’ and nephews to playgrounds, movies and out for dinners.
What milestones have you reached since being fully active in the industry? The milestone I have reached is the stage of not being taken serious, and I think I have successfully passed that stage, people know who I am and they take what I do serious. I was also a Guest Presenter at the recent Mercedes Benz Fashion Week here in Cape Town for Selimathunzi, I enjoyed every moment of that!
Besides modeling, what other activities are you part of and why? Professionally I am into communications; I work for an organization (NSFAS) that assists financially needy students to further their studies in Higher Education institution. I am also part of World Changers, we are a group of young professionals, what we basically do: we go to disadvantaged schools and communities to do motivational talks, we do career guidance/ expo, and we assist these young students to make right choices in terms of choosing careers and also educate them about life in general.
What changes do you foresee in the modeling industry? How has the milestone changed your daily life? It has in so many ways, the reception I get when meeting people, the positive feedback I get from the public.
The change is that it’s really not about pretty faces now; the industry itself is changing to a different direction of embracing the uniqueness of people, the potential and confidence of young talent.
I need to make sure I act in a very appropriate manner when I’m in the public domain because there is just so many people that look up to me now.
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And your message to upcoming models. Modeling career needs direction and most models are unable to target all areas of work, purely because their body type / look is only suitable for certain areas of modeling. You will be in danger of wasting time and money pursuing an area of the market that is totally unsuitable. At best you will get no work, at worst agencies will reject you because your portfolio portrays you in the wrong way.
ISHWESHWE,
MY FABRIC.
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////////////////////////////////////////////////////////////////////////////////////////////////////// WIKIPEDIA SOURCED Moshoeshoe I was gifted with the fabric by French missionaries in the 1840s and subsequently popularised it. It is also known as “German print”, sejeremane in Sotho, and ujamani in Xhosa, after 19th century German and Swiss settlers who imported the blaudruck (“blue print”) fabric for their clothing and helped entrench it in South African culture. Shweshwe is traditionally used to make dresses, skirts, aprons and wraparound clothing. Shweshwe clothing is traditionally worn by newly married Xhosa women, known as makoti, and married Sotho women. Xhosa women have also incorporated the fabric into their traditional ochrecoloured blanket clothing.
Shweshwe is a printed dyed cotton fabric widely used for traditional South African clothing. Originally dyed indigo, the fabric is manufactured in a variety of colours and printing designs characterised by intricate geometric patterns. Due to its timeless popularity, shweshwe has been described as the denim, or tartan, of South Africa.
The local name shweshwe is believed to be derived from the fabric’s association with Lesotho’s King Moshoeshoe, the 1st, also spelled Mshweshwe. 49
Aside from traditional wear, shweshwe is used in contemporary South African fashion design for women and men from all ethnic groups, as well as for making accessories and upholstery. It is also used in the United States as a quilting fabric.
Shweshwe is manufactured with an acid discharge and roller printing technique on pure cotton calico. It is printed in widths of 90 cm, in all-over patterns and A-shaped skirt panels printed side by side. The fabric is manufactured in various colours including the original indigo, chocolate brown and red, in a large variety of designs including florals, stripes, and
the trademarked fabric has been manufactured by Da Gama Textiles in the ZwelitshaTownship outside King William’s Town in the Eastern Cape since 1982.
In 1992 Da Gama Textiles bought the sole rights to Three Cats, the most popular brand of the fabric made by Spruce diamond, square and circular geometric patterns. The intricate designs are made using picotage, a pinning fabric printing technique rarely used by contemporary fabric manufacturers due to its complexity and expense, although the design effects have been replicated using modern fabric printing techniques. Previously imported to South Africa from Europe,
Manufacturing Co. Ltd in Manchester, and the original engraved copper rollers were shipped to South Africa. Da Gama Textiles has made shweshwe from cotton imported from Zimbabwe and grown locally in the Eastern Cape. The local textile industry, including shweshwe production by Da Gama Textiles, has been threatened by competition from cheaper inferior quality imitations
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made locally and imported from China and Pakistan. The genuine product can be recognised by feel, smell, taste, sound, a solid colour from dyeing and trademark logos on the reverse side of the fabric, a smaller than average 90 cm fabric width and stiffness of the new fabric from traditional starching which washes out.
As of November 2013, shweshwe production by Da Gama Textiles had reduced to five million metres per annum.
Sh i r l e y E dm u n d s
Lu nc h w i t h Th e Go dfat h e r o f SA Fa s h ion
Sonwabile Ndamase
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This sure has been one of the most rewarding interviews I’ve done thus far, not only is Sonwabile Ndamase charming, he has character and a sense of humor, for a man of his caliber he has no airs what with all the accolades bestowed to him.
The year ninety four was a year where most people finally realised their mission in life. Without hesitation they forged ahead and built their dreams with a clear vision of the future. One of those people was none other than the man known as The Godfather of Fashion Mr. Sonwabile Ndamase.
world Sonwabile Ndamase took the road less travelled by taking African Fashion to the world. By 1994, as a start of a new democracy, he also took a step further to the world by dressing head of states, one such was none other than the Former State President Tata Nelson Mandela. Having being Mrs. Winnie Mandela’s stylist and built a profound relationship with the Mandela’s when Tata Madiba took the office, it was befitting to be dressed by Ndamase.
The story of Mr. Sonwabile Ndamase is one that sounds like a fairy tale but make no mistake it is a story of hard work, perseverance, purpose driven with tenacity to succeed.
The iconic Madiba shirt was Sonwabile Ndamases own creation, which he designed to dress Tata Madiba.
Actually when Ndamase first started in business, earlier, prior 1994, at that time South African Fashion or rather African Fashion was an unknown phenomenon to the
Not only did he did he dress Tata Madiba, but he also travelled the world with him as his personal designer and wardrobe master.
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Even this accolade could not distract Ndamase from his dream of keeping African Fashion alive and creating a stage for South African designers to showcase their creations to their advancement. He developed the Annual Vukani Fashion awards to offer a platform for upcoming African designers, across the continent, to showcase their creative, innovative and embrace of their African identity through their designs. Along a stream of awards and accolades he receives as an acclaimed designer in 1993 The International Council of Swedish Industry awarded Ndamase for his contribution in fashion. In 1994 the City of Atlanta declared March 13 the Vukani Day. Then in 1995 Gauteng Legislature falling behind Atlanta gave Mr. Ndamase and the Vukani Awards the Recognition in Fashion Industry, followed closely by the Pan African Fashion Festival which honored him with the Lifetime Achievement Award the list goes on. Consistent brand building and delivery have seen Sonwabile
and his South African Designers Fashion Agency (SAFDA), over the decades, discover and mentor some of South Africa’s greatest designers including Gert-Johan Coetzee, Asanda Madyibi, Helen Taylor, Hein Reinders, Mahalia Lukashe the list is endless. As a leading design mentor in South Africa and sub-Saharan Africa and beyond, requests to the Godfather of African Fashion to conduct workshops, lectures and help to structure the curricular in the discipline and adjudicate at some of the most high-profile fashion events are non-stop.
Even the South African Education Department has structured one full lesson around Mr. Ndamase and that is not an achievement to be taken lightly. Always in the media whether it be on TV or on radio in South Africa, Nigeria, Ghana, Burkina Faso, Ivory Coast to name a few or in magazines or as a requested attendee at the most high-profile events this African fashion powerhouse with humble beginnings is never far from the pulse of his market. Some recent media appearances include coverage on e-TV, SABC, and DSTV channels as well as in some
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Lu nc h w i t h Th e Go dfat h e r o f SA Fa s h ion
Sonwabile Ndamase
notable online media coverage. One would think that after 20years Ndamase is ready to hand the hat and call it a day but he is more energetic and driven now than ever before. His focus is now in the business of fashion and most importantly to drive the Vukani Awards taking it to the levels never been seen before.
The demand of his designs continues to grow so do requests to run with retail lines from his signature Madiba Collection. All I can say Kudos!!! Bravo to the Godfather of African Fashion we salute you for putting African Fashion in the map of the world.
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JO DOUKA Stylist
styling by jo douka photography by Andros Gregoriou models : Aina Kinduryte, Thanos Drougkas, Giovanni Rufy Buonomo, and Francesco Garzia
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styling by jo douka photography by Oscar james model : George Kalatzis
styling by jo douka model : Ylwia Wlodek
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styling by jo douka photography by James George singer and model : Thanos Drougkas
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styling by jo douka photography by Andros Gregoriou model : Aina Kinduryte
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Tina Tshevu
SPRUNG YET? Ever since my move to East London I really have not experienced winter, one has gotten the chance to explore the spring trend quite early. A tad bit highly enthusiastic I know, but nothing makes me as happy as warm sunny weather. I can also imagine how everyone has started working on their spring bodies, yes? No ? Most of us have been singing the - I need to
go back to gym - hymn all season... I, myself, started on Taebo, and then uuummmm... I fell off that wagon! On the brighter side of things, no matter what shape or size one is there is a suitable style for each one of us in the universe of Fashion and style. A new season is about to dawn us soon. I am Loving the rights we have to Spring hey, from
your masculine inspired fits, pastels ....again, bright florals, stripes, lace, we still have the cropped tops as well as black and white. I often get a lot of howto questions be it from my clients or friends, in terms of what goes with what ... I have however compiled a miniature one that applies to some of our everlasting trends.
HOW TO LACE IT : Lace is a versatile material if teamed with the right items. It is able to add an edgy or calm feel to any outfit.
THE CROP TOP... You can team your crop top with a flare skirt, or something that covers the legs, the aim is to shorten the torso and lessen skin exposure
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IF YOU ARE CURVY Aim for structured pieces. They tend to graze rather than cling to every curve.
IF YOU ARE TALL.
Pair your top with bottoms that will flare out from the waist to instantly whittle an hour glass silhouette.
IF YOU AR PETITE Elongate your frame by committing to the same print or colour all over. Also remember to find a fitting top, anything loose can easily overwhelm.
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Destar Dimtsu Menen Vu yo lw e t h u - Et h iopi a n A m h a r ic
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I am Destar, also known as Vuvu, I'm a second year fashion design student at Nelson Mandela Metropolitan University (NMMU). I run a fashion label and beauty consulting brand called DDM Clothing/Couture which was established in 2012 and it is basically about taking African fashion and incorporating it into ready to wear garments.
Within 6months of having established this label it was featured in the Cape Town online magazine Unbranded Truth and the Port Elizabeth online magazine, PE Vibes. Currently I have shifted my focus to other fashion mediums such as radio, fashion styling and makeup.
My initial vision was to take African fashion to a level where it is not just being worn to traditional events but rather as something one finds in the ordinary attires of the simple man on the street.
my vision to take African fashion to a level where it is not just being worn to traditional events.
DDM is an Acronym of my name Destar Dimtsu Menen which is the translation of my Xhosa name Vuyolwethu into the Ethiopian language of Amharic.
Why? Some ask. According to science the origins of all man is Africa, specifically Ethiopia.
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Destar Dimtsu Menen Th e B r a n d Ti m e l i n e
2010
2013
2014
Final year of high school, also the year I developed my public speaking abilities as MC of school shows and taking part in plays and productions.
Featured in 2 online magazines for outstanding style and fashion tips.
Featured in Le’Goodlife Magazine.
2011 Working as PR and Marketer for an Entertainment and Events company called BBEG (blue blazer entertainment group). I represented the company in radio interviews and press releases, I was also the MC at several of their events.
2012 I enrolled into NMMU to study fashion design and established my fashion label after over 11 months of planning and preparing by taking part in business startup seminars and short courses. I also MC-ed various shows
Was in the PE Weekend Post for one of the best designs at the NMMU Free Creative Fashion Show Sponsored numerous fashion shows with clothing including the FASHION Gives Back show, Mr. and Miss NMMU, Damelin and Digs, the Fashion Against Cancer Show and also continued to MC shows and pageants. Was nominated as one of the top 8 designers in the Eastern Cape by Top Designer Search and won a R30 000 Grant. Was on the cover PE based magazine called Afrotangable. Did creative directing, styling and makeup for various fashion shoots and private clients.
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Came 2nd in an Eastern Cape Fashion and horse racing challenge. Featured several time in Mpumalanga Rise FM giving fashion tips and advice. Launched my career as a film makeup and stylist in the local Eastern Cape film Soul Tie. Currently preparing to take part in the FREE CREATIVE FASHION SHOW FOR THE 3rd TIME.
CONTACT DETAILS +27 78 172 0940 Google`+ Destar Dimtsu Menen Twitter @DDM clothing Facebook /DDM CLOTHING
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Le s e di M a m a b o l o
Stop Looking Backwards, That's not where you're going.
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Its odd how a lot of people of this world always wish one thing while doing another. Its quite important to learn that you have only one mind and it needs to be channeled to think on track and not two. Mixed reactions,thoughts and behavior give exactly the same results. One needs to always decide what it is they want,in that way they get to establish an approach to maintain their thoughts,so as to enable the mind to process them and breed the desired results. Most of us have a tendency to dwell in the past and forget the present, which then clouds our outlook of the future.
To seek to achieve with the absence of action is to drive a car with no fuel to help it move forward. We tend to dwell in the past and carry it to the present.
It’s sad that we all seek to become better and greater people while we carry the burdens from the past in our current lives. What hurt you in the past deserves no place in your current life,for it disables you to progress as every negative situation that occurs you reference to the past. That leaves you feeling unworthy of love. Furthermore if you keep your past failures as references for today,you will forever see yourself as a failure. The dangers of dwelling in the past,channels your mind to think backwards while living in the current life. Yes it happens unconsciously but it affects your progress, so its something which you ought fix in order to move forward. Get me right,im not saying do not deal with your past, im only saying do not dwell in it to an extend that you unconsciously dedicate your life to it. How to identify if you are dwelling in the past: When you reference every negativity that presents itself in your life to what happened in the past like failure,heartache,betrayal.
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These unconsciously affect your ability to move forward in life. They create self doubt,reduce the zest to try and inability to trust,which sum up to fear. When you constantly forget your dreams to nurse the past hurts.
No one in this world will help you to change but yourself. Do not keep looking backward when your intent is to achieve what’s in front of you. Forward thoughts breed positive things,while the backward thoughts breed negativity.
Men, in hats. Th e S t y l i s h M r Go r d on
If you are not a fan of hats then the very thought of wearing one sees you regularly picture yourself as a 1950’s crooner or a 17th century pirate...
To make matters worse, as a result of your trepidation, you’ve steered well clear of hats altogether. However, it doesn’t have to be that way.
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Ever since Pharrell Williams donned his Vivienne Westwoodinspired Buffalo hat—also known as the mountie hat—at the 56th Grammy Awards, all manner of hats have captured the public imagination.
From Trilbys to Fedoras, to floppy hats; 2014 is certainly the time to adorn oneself with fine formal head gear. 70
Men, in hats. Th e S t y l i s h M r Go r d on
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the right hat. There is no right hat, per se. When I recently bought my own Trilby I also had reservations of about looking like Sammy Davis Jr. My selection process involved: A) making sure the hat actually fit, B) ensuring the colour complimented my (dark) skin, and C) selecting
a hat which looked bespoke. Points A and B are selfexplanatory, so I will only illuminate point C a little further. The reason Pharrell’s Buffallo hat has received so much attention and spurred its own twitter account (@ Pharrellhat) is because it was so original. I’m not
advocating you walk around town in something equally ‘out there’. But, as with all things stylish—especially in menswear—it always comes down to three little things called: detail, detail, and detail! Your broke bespoke hat can pass off as fine thing, so long as you are able to apply my ‘triple d’ advice.
how to wear it. Proponents of casual wear tend to consider the formal hat and skinny jeans (obviously) as de rigueur. However, as the pictures attest, your new hat always works best with formal wear.
I mean if you want to go for the elegant look, you may as well go the whole nine yards, the whole hog aka suited and booted (from head to toe) as demonstrated in these pictures!
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So, dear friends don’t fear the hat...embrace it. If not, you will be one of the last to jump onto this hot trend.
Shirley Edmunds
Brocade 101 On our last issue we had an in-depth look at mineral textiles, glass fiber, and of cause metal fiber. This issue will explore BROCADE this versatile fabric, is intricate and has 101 uses, a truly user friendly fabric that has a lot of playfulness and gaiety. Brocade is a class of richly decorative shuttle-woven fabrics often made in colored silks with or without gold and silver threads.
The name related to the same root as the word “broccoli” comes from Italian ‘broccato’ meaning “embossed cloth” simply translated. Brocade is typically woven on a draw loom, it is a supplementary weft technique the ornamental brocading is produced by supplementary, nonstructural, weft in addition to the standard weft that hold the warp threads together.
The purpose of this is to give the appearance that the weave actually was embroidered on. Ornamental features in brocade
are emphasized and wrought as additions to the main fabric, sometimes stiffening it, though more frequently producing on its face the effect of low relief. In some but not all brocades, these additions present a distinctive appearance on the back of the material where supplementary weft or floating threads of the brocaded or broached parts hang in loose groups are clipped away.
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When the weft is floating on the back this is known as continuous brocade, the supplementary weft runs from selvage to selvage. The yarns are cut away in cutwork and broche also a discontinuous brocade is where the supplementary yarn is only woven in patterned areas. Brocades were also a very important fabric during the Renaissance, more notably, the Italian Renaissance.
As wool and silk were the primary fabrics used by Europeans during the Renaissance and despite the
Chinese, Indian and Persian in origin and were a reflection of the trading between the Far East and Italy. It is said that some Renaissance painters designed and sketched textile designs for fabric production as well as incorporation into their paintings. Dating back to the middle ages, brocade fabric was one of the few luxury fabrics worn by nobility throughout China, Greece, Japan, Korea and Byzantium.
lack of documentary evidence it is said that due to the increase in complexity of decoration of Italian silk fabrics of the 15th century there must have been improvements in silk-weaving looms around this time.
The complexity and high quality of luxurious silk fabrics caused Italy to become the most important and superior manufacturer of the finest silk fabrics for all of Europe. The almost sculptural lines of the fashion during the Renaissance were paired perfectly with the exquisite beauty and elegance of brocade, damask and other superior silk textiles. The motifs however remained
Woven by the Byzantines, brocades were an especially desirable fabric. From the 4th to the 6th centuries, production of silk was seemingly non-existent as linen and wool were the predominant fabrics.
During this period there was no public knowledge of silk fabric production except for that which was kept secret by the Chinese. Over the years knowledge of silk production became known among other cultures and spread westward. As silk production became known to western cultures, trade from the east began to decrease. Modern uses, brocade fabrics are used in modern times
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mostly for upholstery and draperies. They are also used for evening and formal clothing as well as costumes. The use of precious and semiprecious stones in the adornment of brocades is not common but has been replaced with the use of sequins and beading as decoration. Brocade fabrics are now largely woven on a Jacquard loom that is able to create many complex tapestrylike designs using the jacquard technique. Although many brocade fabrics look like tapestries and are advertised by some fashion promotions as such, they are not to be confused with true tapestries. Patterns such as brocade, brocatelle, damask and tapestry like fabrics are known as jacquard patterns. Eastern designers use a lot of brocade famous Eastern designers who use this fabric are Tarun Tahiliani, Rohit Bhal, Manish Arora and other Western designers like Valentino and Salvatore Ferraganno here at home we have seen David Tlale also breathing fresh life into his designs with brocade. Look out for our next issue which we exploring various fabrics such as silk, taffeta, lace etc. until then Be Bold, Be Daring, Happy Creating!!!
Vuyiso Tshabalala
The Namibian Annual
MUSIC AWARDS
There is a local saying here in Namibia: Beware of the desert sand, once it gets in your shoes... Namibia never leaves your heart. This has proven true to me as I have recently found the time to visit the beautiful land of Namibia which I instantly fell in love with.
on the first night of the awards. Everything went out without a glitch. I am told it was the first time that the awards were held over two days and this was largely because there were a lot of categories. So the first day was remarkable with a lot of crowd favourites scooping the awards. The performances were remarkable and what is more interesting is that the choreographer was none other than our very own Paul Modjadji.
The main aim for my visit was to attend the Namibian Annual Music Awards (NAMAs) which where held in the coastal town of Swakopmund.
He is definitely a child of Mzansi that we should all be proud of and I was filled with pride as I saw his work being executed by the best dancers from Namibia. My favourite performers from the industry awards were Mr Makhoya and Vanity; they definitely had me dancing even though I did not understand what they were singing about. They were so energetic and they totally owned that stage.
ďżź
Having been running for 4 years, the level of commitment and best quality awards was evident
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A week of rehearsal proved fruitful because everyone was prepared and even knew what their roles were in the big awards.
The presenters who were exceptionally good were dressed by Namibia’s top designers who included none other than the much acclaimed “Vintage Guru” Lourens “Loux” and the ever lively Mc Bright. Being present at the NAMA industry awards affirmed my decision to attend the main awards. Of course in every award ceremony you always find the hits and misses of fashion. No names mentioned some people who walked through the blue carpet left less to be desired about their main outfits as they completely missed the mark. Some troopers on the other hand really took their outfits seriously and they had me doing my shopping list and thinking of assigning a permanent designer as they really looked good. The NAMAs main awards lived up to the expectations of most with a completely different set thanks to the set-up crew that put so much work into it. After that day I really started
respecting the set-up and production crews because they put on so much work. The main awards were definitely world class and a lot of people turned up looking good. It is like they knew I was going to write this. Having the Prime Minister of Namibia present at the showed how much the older generation believes in the youth’s dreams and projects. A couple of celebrities like the Big Brother Africa housemates, Dillish Matthews and Tatiana also came through. The turn out was remarkable considering that the fact that the NAMAs were held approximately 400kms away from the Windhoek the Capital city.
The big winners for the night included Namibia’s best Artists, for 76
instance Exit the best Kwaito award and most popular artist of the year, Dogg who won the song of the year award and the NAMA special award. The lifetime achievement award went to Axali Doeseb a music composer who wrote and composed the national anthem of Namibia. He has made a huge contribution to the Namibian music industry and many approved of his award.
Mo de l Fe at u r e
Phumzile
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about Phumzile is a 19 year old young ambitious, beautiful and vibrant model who has entered numerous modeling competitions of which include Miss Elias Motsoaledi (local municipality) and the Miss Moratiwa Super
Spar where she became a runner up. She is also a dancer who has been featured in a music video that is now playing on international television. Phumzile thought she prefers calling herself by her middle name,Victoria as she says
it describes who she is, a winner discovered her passion for modeling at a very young age. Being on stage/ramp and in front of the camera is what she loves most. Phumzile’s work ethic and determination commands attention.
accolades •Miss AM Mashego secondary (2011)
•Miss Harmony Youth Club (1st princess 2013
•Dream Champz production Fashion Show (2013/14)
•Miss Elias Motsoaledi local municipality (2nd princess 2012)
•Zabalaza Kreations (2013)
•Bundu Inn Spring Bash Promoter (2014
•Miss Moratiwa Super Spar (1st princess 2012)
•Plantora Fashion Show (Pretoria State Theatre 2013/14
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Ev e n t R ev i e w
SOUTHERN COMFORT
Bartender Graduation @ C Bartending graduation dayChaf Pozi, E’social Link Chisa Nyama Car wash and Pub, Phanyaza 707, Centurion Tshisa Nyama “It was great, very happy to be amongst the chosen. He learnt, not to undermine his mind; bartending is no longer a part time hobby.” Centurion Tshisa NyamaAndrew. “It was a wonderful opportunity, enjoyed himself, he was not sure how he will handle the task at hand but he managed and learnt to do cocktails.” Chaf Pozi - Lawrence
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Chaf Pozi
“Learnt to mix cocktails and has been a great journey now she will take what she has learnt and apply it. The cocktail she did for me was the Soco Sea breeze.� Panyaza 707 Pontso Mohale
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Ev e n t R ev i e w
ALL STAR PARTY East London
The All-Star Party is a themed party dedicated to the expression of a shared sense of style and appreciation of the All Star sneakers. Themed parties often succeed if the theme is appealing to mass audiences, and this theme proved to be of high appeal to a large audience of the Buffalo City Metro’s night life and entertainment market.
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Mo de l Fe at u r e
Aphiwe Xinwa 83
about Aphiwe Xinwa is a freelancer Aphiwe is also a dancer, model, originally from Eastern fashion show model and cape Lusikiski. hairstylst. She is a 22 year old, a postgraduate at Durban University of Technology, where she does taxation.
Height:1.66m, Waist : 30 Shoe Size : 5 Bust Size : 32 Pant Length : 30
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“No matter how you feel, Get up, dress up and never give up�
an interview with
Angel Allure A na m X i n wa
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Who is Melody? Melody is a woman with many facets to her. Mother, Wife, a full time analyst for one of S.A’s biggest financial institutions as well as a Business Owner. I am generally a lover of life.
How did you get started with Angel Allure? I have always had passion for the beauty industry but needed to find a way to contribute towards it. In 2010 I started researching Hair Extensions and identified a gap in the market. What I found was that none of the suppliers were offering personalised service to clients and often time’s clients were subjected to what was available and not wanted they actually wanted. That is when I decided to start my own company to bridge this gap by specialising in supplying of hair extensions and beauty products in a personalised manner that takes into consideration an individual’s lifestyle, personality and budget.
Why the name Angel Allure?
Her second name is Angelina so I came up with the name Angel Allure to incorporate her name in it. Allure was added as our goal is to stay on top of our game by being trend setters and keeping our clients interested. Allure simply means attractive, charming and that is what we aim to do, enhance our client’s natural beauty.
How long have you been operating the business?
Do you remember your first client, who was it and how did it go? Yes I do, it was a family friend who was looking for an alternative way of enhancing her natural hair without having to go through the hassle of using chemicals. I recommended one of our lace wigs and she instantly fell in love with the quality and texture that she purchased it on the spot.
The company has been running since November 2013.
How do you deal with difficult What is the best clients? part about your I simply put myself in their job? shoes and try to understand I love every aspect of my job, from researching new hair and beauty trends to being the buyer and sourcing new suppliers however I if I had to choose one thing it would be seeing the confidence clients exude after they have been transformed. They simply love their new look and often times say that their confidence was boosted.
Well I wanted the name to have some kind significance and being a mother the first thing that came to mind was my daughter.
where they feel the way that they do. I then try my best to change their mind and get into their good books again. In any business happy clients are essential and retaining them is just as important.
Has it been difficult getting into this industry and how have you handled it? Yes it has been difficult getting into this industry that is oversaturated with suppliers.
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an interview with
Angel Allure That is why it was important for us to offer unique service by making it personal. By offering home and office visits we get to gage with our clients and find out about what it is they really want. We also offer free after care and styling tips by engaging with our clients through social media using Face book, Twitter and You Tube. Here they get to access new hair trends, tips on how to maintain their hair and general hair and beauty tips. They get to interact with us in more ways than one.
If you could change anything about the industry you in, what would it be?
I also would like to change the perception that women have about the beauty and hair industry. There are still a lot of women who are easily intimated by it. There are a lot of easy methods that one can do at home to enhance their beauty. This is where our social media plays a significant role in that women get to learn easy and affordable ways of looking good.
What can we expect from Angel Allure in the next 5 years? Definitely being a leader in the industry by being the supplier of choice.
Definitely educating clients more about the difference between real hair and fake hair extensions. Every day there are more and more people being ripped off due to lack of information.
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We also want to add certain services to our portfolio whereby clients will not only get advice on how they can enhance their image but they will have the opportunity to obtain all their products at Angel Allure. A one stop shop where women can enhance their beauty in a personalised way to suite their budget, lifestyle and personality.
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Kaya Nqwelo
an interview with MELBA MAMABOLO Of course having a beautiful canvas is awesome too.
Tell me, who is Melba Mamabolo, where is she from? Melba Mamabolo: Melba is a 26 year old dynamic, creative with a fabulous brain and heart a free spirit that doesn’t like being tied down by ordinary and norms of this world. A curious individual, loving and super ambitious. I hail from the mountains of Limpopo born and raised for most of my life in Namakgale a small township in Phalaborwa
When did your love for makeup artistry begin? The love of makeup birthed itself in early 2008/9 when I started working in retail as a cosmetic consultant, the sweet smells and beautiful women that surrounded me excited my curiosity and how they could achieve such works of art on their faces.
What does your day typıcally consıst of?
Well it depends, when I’m clear off bookings I hold the fort like most citizens I have a day job. If I’m shooting and have a booking and appointments my day consists of anything between creative meetings and brain storming sessions for a future shoot, plotting on a new adventure, working on the painted face boutique (coming soon) working on a YouTube channel and ways of expanding myself as an artist. Its fun ( lol) Yes it really sounds like fun.
What ıs you favorite part of beıng a makeup artist? The therapy part of it, seeing the joy, “I feel beautiful” moment on a client’s face and the appreciation of revealing that beauty to the women who need it, It is the greatest part for me.
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You when dealing with people there are always ups and downs. What ıs the toughest part of beıng a makeup artist? The hardest, not quite sure I have experienced to date, the most annoying though when doing a wedding especially and I come across people who undermine what I do as an artist and feel they can trick me into doing their makeup without a booking especially blacks.... and feel it’s ok going into an artist’s kit without permission. Not cool always awkward. Can you please elaborate on your work and explain further which projects have you been in love with. The types of shoots I work on mostly fashion photo shoots, I’ve done music videos, worked on an online magazine, and the special occasion kind. I’ve also worked on master classes where we offer a group of ladies lessons.
I’m a bronzer addict , I don’t like anything pink on my cheeks, bronzer that have an orange tone are my thing. A red lip with an orange accent in a matte texture with loads if mascara and PERFECT BROWS I’m done, that’s me. I love and believe in enhancing and transforming my clients full circle. It’s an experience when she makes use of my services. Goes beyond, powder, brush touching face.
Who are some people that have inspired you throughout your career? The beauty consultants in the cosmetic departments were my very first inspiration, then we moved to MAC and the artistry craze blew up.
How would you describe your signature look and what is it about your style that sets you apart from other makeup artist?
Which beauty trends are you loving right now and which you have tried on your clients?
Any advıce you would lıke to gıve a youngster out there who dreams of becomıng a makeup artist? It’s hard I won’t lie, the journey is worth travelling though cause in the end you have a story to tell, you have the experience so you will be wiser and be able to advise the next person who’s inspired by your movement.
I’m loving the contouring trend right now, when done right it Dreams and visions are birthed can look amazing,then scoop me some perfect brows and I’m for a reason, given to you for a certain il be happy for a lifetime. reason because at that point in time that concept is best executed by you. Makeup is art, make it beautiful, the industry needs your help too, to make it better :-)
Where do you see your brand in 5 years from now? Painted face boutique will definitely be operating, in 2 doors I’m hoping, with its sister store also fully functional, growing as a brand, offering work opportunities, giving back to the community, and mostly being a force in the beauty industry and service
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Where can one find you, where are you located? I’m still offering mobile services to clients, and it’s easier to get hold of me via email @ thepaintedfaceinternational@ gmail.com, or dial me up on 0727450083, no matter the distance we travel.
Ev e n t R ev i e w
Jet Summer Range Launch
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Shirley Edmunds
Luthando Mbobo Vu k a n i Wi n n e r 2013
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Please give us a brief description of your brand? The brand specialises, though not exclusively, on African prints - with a twist. I believe that African prints have a long way to go and have its own rare beauty.
What is behind your brand name? Named after my great grandfather King Mbobo and the village that I come from Mbobo Village in the Eastern Cape. Primarily, its my family name and I chose to embrace my roots especially my Village and name my brand after it.
What does it mean for you to have won the VUKANI FASHION AWARDS First let me say that winning the awards was first a shock and a pleasant surprise to me I had worked so hard and put in long hours to the completion although I did believe in my craft I was a bit nervous and thought I will not make it.
When my name was announced I was totally flabbergasted and had to pinch myself. Since that day its been one opportunity after another most of all this helped to boost my career and be recognised by a wide variety of clients. Its an accolade I cannot take for granted it helped boost my career and profile in ways I could never imagine one can only grow from here.
What are your views on South African Fashion aligned to street culture & would you say your brand is aligned to street culture? Street culture as it is coined now I believe its where real fashion starts, designers also get inspired by street culture because most people are not afraid to express themselves and that tends to grow before you know what’s been names street culture its on the catwalks I guess I also learn a lot from it.
What new elements have your brand brought to your industry? 94
My brand has brought an further affirmation of the African Culture the fusion between traditional blankets and upmarket fabric bring an edge to high fashion.
What inspired you to have your own brand and is your brand reaching your target market aligned to your vision when starting the business? I got inspired at a very young age by my mom and learned from her since then I’ve been in love with fashion, I would say for now I am reaching my target market although there’s a room to grow.
Would you like your brand to be exclusive to a particular market or to go into the mainstream market? Any good designer know that being exclusive is good for a few particular market but one has to appeal to.
Do you think the concept of pop-up stores work? Pop up stores are a great idea for up and coming designers so far they’ve been successful perhaps lack of planning causes them to shut down
What do you think emerging brands should pay attention to in order to reach new markets? They should know their target market.
What can we expect from you in the future: There’s a demand for traditional clothing with an edge im willing to push boundaries when it comes to S.A Fashion all I can say it that WATCH THIS SPACE!
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Sh i r l e y E dm u n d s
talking to
Rosellen Brophy
My name is Rosellen Brophy. (Pronounced: Rose - zellen) I am a currently in my 3rd year student at the Cape Town College of Fashion Design. I will be graduating at the end of this year and showcasing my Summer/Spring Collection 2014/15. I always loved fashion from a young age. To my mother’s delight; at a young age I used to love splashing paint over my
mother’s towels to make my new collection and wrap them around myself. To say the least, she wasn’t very impressed. My mother is from Pretoria, South Africa and my Father is Northern Irish from a little place called Newtownabbey. I was born in Johannesburg, South Africa.
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How did you get started? I used to showcase my collection of 21 looks in fashion shows that I made and produced all the garment and patterns at the age of 16. I started to make garments for friends and family. In 2012 I enrolled at the Cape Town College of Fashion Design.
May you give us a brief description of your brand? My brand is called Onya. It`s a brand that is for a global Girl that is fashion conscious with an organic sense of style. “Onya” originates from an Irish name which means radiance/ brilliance. Best hearted women who ever lived, lucky in love, money and all aspects of life. Providing fruit
fullness, and prosperity. The correct spelling is” Anya”, and pronounced “Awn+ue” We have altered the spelling, in order for the South African customer to find it easy to pronounce. We like to think that our customer will project this outlook, when wearing our clothes.
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What new elements have your brand brought to your industry? It`s so important to uplift the community around us, as a designer we have the responsibility to grow our economy by creating jobs. The Fashion Industry alone creates 8000 job.
South Africa is beautiful and there is no other Country that has such a range of democratic people that you can be inspired by.
What inspired you to have your own brand and is your brand reaching your target market aligned to your vision when starting the business? I think is that feeling of knowing you made that garment and seeing someone else wear it.
What does fashion mean to you? Fashion to me is my art form to express something beautiful and make it my reality.
made and how did you overcome them? I don`t have any regrets / mistakes.
What comes first style or comfort? I think both. You can be stylish and comfortable.
Do you remember the first garment you ever designed? I certainly do, it was recycle project for my design class in Art School. It was a flapper dress made out of recycled bags.
How did it go? It really went well. I was on the art school website.
Were you happy with the final garment?
What made you become a fashion designer?
Yes I was. The dress was different layers of coloured plastic.
I have always been creative and loved looking at the pages of the greatest fashion magazines.
Please describe your style.
Who do you look up to in this industry? Alexander Wang , Susan Hanze and Alexander McQueen
Who is your current mentor:
Out of the box, Conceptual on the verge of Avant Garde.
What can we expect from you? Something unique. I am always growing as a designer and love to push myself to new challenges.
My head lecturer of Design at the Cape Town College of Fashion Design, Gregg Margalis
What are your regrets/mistakes you
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How difficult is it to make a name for yourself in South African fashion industry? It`s quite difficult. You need to do your research. If you love fashion. You need to have the knowledge to back up the passion, after all knowledge and experience is power to get you started. Networking with people is so important.
What five things don’t we know about you? I really enjoy old fashioned movies as well as listening to old fashion music from the 1920`s and 1940`s. Due to a birth Injury, called Erbs palsy. It left me partially disabled in my right arm. I have had to find other ways to manipulate fabric and sew fabric to create my final designs. I lived in London for two year. I am always the first one on the dance floor. The dog howls when I sing.
www.facebook/ rosellenbrophy.com 0027 7261 29971 rosellentsb@gmail. com
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I am Mologadi Ndima & Fa s h ion i s m y S t o ry Fashion is like Mathematics, not everyone manages to nail it, especially with us woman as our style is broader. Everybody has their own style and taste, but seems some of us close our eyes and walk into a shop buy an item and walkout without having to fit or think if it will suit your body type. It is not difficult to put an outfit together, but it only takes the fashionable to put together an outfit and make it fashionable and trendy like Luthando “Loot luv” Shosha, ‘’OMG’’ she’s got the simplest yet elegant taste in fashion, she rocks all types of “swag” with no effort at all.
Try looking different from everyone else, but twisting the usual jean and tank top to a high waist jean, bustier, a blazer with white all-stars and a beret.
Attire that is not too serious and can be transformed and changed from a daytime outfit to an evening outfit, by changing your takkies to platform heels or ankle boot. Having a fashion ‘’Role Model’’ is key to being able to style yourself #remember money doesn’t make you stylish, your sense of fashion does. It doesn’t take too much money to be stylish and trendy, well style is natural and we all tell a different story to our fashion knowledge.
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Having a stylish woman is one thing, but a gentle brother that knows how to put an outfit together is just heaven, how boring it is coming across gents that always seem to be in jeans and t-shirts all the time, for guys like Scoop
Makhathini, Maps Maponayane, Kid X and Jonathan Boynton-Lee are proof that fashion is not only for woman, but men pull it off too.
Take fashion and make it your bible and take style and make it your commandment. Forget trends and create your very own style. You don’t need to copy and look like anyone we see on our streets, be yourself and have your outfit speak for you.
You don’t need any degree in designing or fashion diploma to know what sets you apart and makes you look stylish. Be a Toya Dalazy for the day and change to a Bonang Matheba when night comes. Play with style, make it yours. Make fashion your bible n style your scripture
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Komplexity Mus o O n Th e R i s e
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It all began in Primary school when a choir was organized to sing for the assembly and elected to lead this choir in rendition of the famous ‘World in union’ by Pj Powers was none either than the young Kagiso Makhubela. Although this was unfamiliar territory for boys at that time, ‘Blood is thicker than water’ it so happened that his mother was once a traveller of the same passage and she narrated how once she fell in love with music all in all this was a major confidence boost for the young lad. He got involved with one of the greatest producers in Kalawa Jazmee history by the name Maphorisa (Themba Sekowe) in the late 2008. He has lately joined hands with the crowd mover DJ Fortee and together they formed what has come to be known as KomFort Blendz.
They have released an album dubbed House Africa Sessions 3 pack disc under Sony where their music is featured on the 3rd disc, which went on to sell over 10,000 units. “Just The Music“ which is played on Channel O is one of the popular songs featured on this bumper package. Komplexity has begun to work on an EP project with the focus of reaching international crowds. He is always looking to challenge himself further and although music lies closest to his heart possibilities are endless. He has shared a stage with both local and international artists the likes of Zano, Chappelle (featured on Culoe De Song’s I’ll make you move), and Bantu Soul just to name a few. Just recently he has appeared on Metro FM’s Urban Beat by performing a 15-minute vocal session LIVE on-air. That performance was spectacular.
“The experience I had on MetroFM has been very rewarding and I’m extremely grateful to have such an opportunity to perform on such a platform.” 104
Today we have observed the exceptional rewards of perseverance and continued hard work now that he has signed under Baainar Records. It’s just the beginning of a probable prosperous endeavour and much remains to be seen and heard, after the diamond has been polished jewellers shall reap profit.
www.facebook. com/KomplexitySA www.twitter.com/ komplexity722
Fa s h ion D e s ign e r
Nolitha Quma
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A designer is born
Following the dream
Looking for opportunities
I grew up in the Township of Khayelitsha.
I Studied Fashion design at Cape Town Collage of Fashion Design for a tear and a half, due to financial reasons I could not attend further so I later studied Clothing Production another year and a half at North Link Collage therefore acquiring a Certificate in Clothing Production.
After this for a long time I searched for an internship with no luck, even during that time I was sewing from home doing alterations and outfits upon orders.
What started up as a love of drawing at primary school and seamstressing in high school made me realize that my love for design and clothing could be a career worth pursuing.
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A year after that, a former North Link student had an opportunity to make School uniforms in the Eastern Cape so she partnered with me on that venture, however there wasn’t much success so I then decided to do my own thing- Rea’Nubia was born.
Fo ru nat e Moh u lu l a
My Ca m pus Ts h wa n e Un i v e r s i t y o f Te c h no l o gy
Lerato Gwebu Malebo Moeti Studying
Studying
Fashion design/ first year at TUT
Fashion design second year at TUT
Fashion is...
Fashion is...
the world to me, it’s my better half. “ it’s my world.
an inspiration to my life, it means taking risks and inspiring people.
Comfort before Style.
Style before Comfort.
On the SA Fashion scene
On the SA Fashion scene
“ts average and lacking a lot of things, “ the style is not on point because mostly we imitate what other countries are wearing e.g. Paris and Milan”
“I think SA must learn to think out of the box. They should learn to take risks when coming to trend forecasting. If the international markets are doing crop tops then we should create crop socks”
Bonang Matheba is definItely SA’s most stylish.
If you want to be more stylish... you need to take risks and make more of a statement.
facebook Lee-rato MashelaGwebu
Camagwini (simply because she’s unique”) is whom I’d consider the most stylish in SA. My strength is made perfection in weakness facebook Malebo Christina
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Vu yo k a z i D lwat i
My Ca m pus Ne l s on M a n de l a M e t ro p o l i ta n Un i v e r s i t y
Asanda Mali
Dalton Smit
Studying
Studying
pre First year Fashion Design at NMMU
Fashion design second year at NMMU
What inspires my fashion...
What inspires my fashion
I’m inspired by young, edgy, fresh, out of the box young people, the weird hair cuts, the love for Africa and old people, being young and free. Old people, in the sense of vintage wear.
Tumblr, morbidity/gloom and sport. I have always had a love for the colour black, I’m not the biggest fan of colour but I definitely have exceptions. I will stop wearing black when they create a darker colour. Ultimately, black is the new black.
Fashion vs Style Anyone can look fashionable, but style is an expression, an expression of self and not everyone can express themselves with clothing.
On what sets me apart Mhhh :) is how I mix my tribal prints with street wear and western wear. I am a trendsetter though I don’t like saying that because it makes me sound big headed.
facebook Asanda Mal’stones
Fashion vs Style Everyone supports fashion, whether it is old, new, ugly, beautiful, mainstream or different. If you wear clothing you are supporting the fashion industry. Style is a personal thing. I don’t believe in being stylish or unstylish. What you wear is what you have picked out, that is your style, whether anyone likes it or not. .
Fashion for Transformation. A person can also express oneself through clothing and sending a message through the outfit that you’re wearing
blog www.zwartculture.tumbler.com
Mo de l Fe at u r e
Sboniso Gumede 109
about
features
Height : 1, 75m Working at Department of traffic as Superintendent Law Shoe Size : 08 enforcement examiner for Tolerant and adaptable. drivers and learners licence. Positive attitude excellent Non smoker non drinker lives stamina and communication skills. in KZN Excellent walking posture – Familiar in different poses.
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NWS D Annual Graduation Fashion Show A n k e va n Zw e e l
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North West School of Design hosted their Annual graduation fashion show. NWSD has been in Klerksdorp for 16 years and was founded by Marlene Oosthuizen.
Each year their Graduation Fashion Show grows bigger and bigger. Â The Platinum Fashion Festival was the first of its kind in North West. The Platinum Festival consisted of 3 shows, Old Mutual Buyers Collection, Fashion Installation and Audi Couture Collections. The theme was 15 shades of style.
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Marlene Oosthuizen(principal and founder of NWSD) told me that next year NWSD is taking it even further with making this a fashion event for the people expanding over a period of 3 days with 2 shows a day.
This show will be more consumers based and will also have a food tend for the foodies in Klerksdorp area.
Ev e n t R ev i e w NWS D Annual Graduation Fashion Show
This show was organised by the Fashion Management students and was directed by Stacy Grant (3rd year Fashion Management student).
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When asked what was the most challenging part of organising this event Stacy said “Communication, making sure that each person know what needs to be done, since most doesn’t have the experience, we have to show them from step one what needs to be done.” Stacey was also asked what the highlight was for her of this show. “When dress rehearsal went off perfect I felt like I can breathe again”. (interview with Fashion District Tv)
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A n k e va n Zw e e l
Looking b ack at
Men's Winter Fashion Men’s fashion do have different rules than ladies. That which applies to the Woman in your live will not apply to you. Now guys I now it is a daunting task to go out to the stores and buy clothes. You will only do so if you are forced by you wife or girlfriend and sometime you will let her buy for you.
But we say NO. Go out explore you inner man. There will always be those fashion Items that will continue to survive the years and the season. And we are here for you to help you to learn from the lessons of Winter 2014. One of the biggest colour trends for Winter 2014 was
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Grey. Grey is the new black. To wear all grey is a bit risky but you can pull it of by using different shades of grey. You can find suit like these at your local Retailer such as Markhams and Truworths mans. The Baseball Jacket is making it turn around the Fashion industry again
A tip I can give you is your jacked and shoes keep them even though they are out of fashion because just like woman’s fashion they will make it back in fashion. The Turtle neck is the MUST have essential item For winter 2014.
You can pair this turtle next with A trench coat. They reason why this is a essential winter item is that you Can wear it to work and as an casual items Texture Knits is one of those items you can survive with only one or more. It s great to wear with jeans and Chino pants These knits can be found at Markhams
The Trench coat is one of those items that will Never go out of fashion. Invest in a good quality Trench goat that will last for years. For this season the belted trench is the trend.
For accessories, gentlemen, the glove, scarf and the hat will always stay in fashion. Make sure you buy a scarf that can be worn with different outfits and will last you for a few seasons. The best advice I can give to you is make sure that the fit is correct and buy something you are comfortable in. If you are not sure about the item go ask the sales person for advice, that is why they are there; to help you.
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Shirley Edmunds
A n I n t e rv i e w Wi t h
Gladys B. Fa s h ion D e s ign e r
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Tell us about yourself?
Gladys is a Limpopo breed girl who was born in Ghana and studies in the Eastern Cape.
How did you get started?
I got started by learning the trade of fashion designing from a every experience mother and did my market research to ascertain if there was space for my concept of textile art and design. Then eveutaully begin making for friends who through word of mouth got me cleints and been taking momentum since then.
How would you describe your brand?
GladysB Couture is a South Africa fashion brand, specialising in modern African inspired textile, marked by a new approach of design that uses rich and quality African materials sourced across various African countries to interpret a full-line trendy couture of the hanger, bespoke, handbags, accessories, jewellery and footwear. The brand has 8 core lines it carries, namely Clothing for both male and female; African Inspired Bags; Shoes; Accessories; Kids wear, quality African Print materials (sourced from
different African Countries) and handmade gift products. Gladys B Couture blends African textile meticulously with western styling to produce high quality seasonal African inspired fashion.
What is behind your brand name?
It’s a taste for the best of quality in African textile and exploration of trends to leverage the beauty of the body.
What new elements have your brand brought to your industry?
The quality of our African materials used, and the ability to express it in a rage of retails offerings. What inspired you to have your own brand and is your brand reaching your target market aligned to your vision when starting the business. First my love for African print inspired me and secondly the need in the market progressed the inspiration to do something about it.
What does fashion mean to you?
Fashion is a form of art, and we each have our form of art.
What made you become a fashion designer?
Passion for African art expressed in textile.
Who do you look up to in this industry? Nigerian designer Bridget Awosika brilliant designer and my mom the tenacity to not give up.
What are your regrets/mistakes you made and how did you overcome them? Seeking out partners too early and not taking the time to go at it on my own first.
What is the best lesson you have learned in this industry?
Don’t give up because of one unhappy client learn from it.
Comfort before Style!
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an Interview with Gladys B.
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Do you remember the first garment you ever designed?
Yes, it was a dress for a friend who raved about it for days and calls whenever she gets compliments.
How did it go?
was happy. And the fit was perfect for her body
Please describe your style...
I carry my personal style into my clothes. Because I want to be able to wear I sew. It’s classy, can be edgy, smart and casual too.
What can we expect from you?
This was my first so it meant a lot to me, the first is always precious, lots of time put into In the future we plan to really understanding what increase our product she wanted and the fit. offerings It went well and she loves it still.
Were you happy with the final garment?
Yes, I was because the client
How difficult is it to make a name for yourself in South 121
African fashion industry?
Its not difficult if your brand is driven by innovation and you can keep the audience engaged.
@GladysB Couture www.gladysb. co.za
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Jo D ou k a i n t e rv i e ws
LFW S/S 2015 DANISH WAKEEL EGYPTIAN HAREM
desinger : Danish Wakeel photographer : Sarah Brown
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expression is impossible. The more you can have someone teach you the better, but at the end of the day one has to do things on their own, to find a way for oneself. Inspiration is paramount and the next step. The only place to find ideas is by looking at what people did in the past. That’s the only way one can be original.
How would you describe your brand? I am a conceptual fashion designer and each season I choose a concept and everything for that specific season revolves around that concept.
One can’t be original by just wanting to do something. Nothing comes from a vacuum. I feel I have been blessed with an exceptional talent (which was further polished by my fashion academics in London at London college of fashion and university of Hertfordshire for my BA and MA in fashion designer respectively) to translate eclectic historical references into fiercely modern clothes. I constantly endeavor to question the traditional fashion.
Decadence and fantasy are integral in my world and my visionary shows excite and The world’s history fascinates confront the masculinity in me the most. fashion and are designed for the upper echelons of The design process is a fashion royalty. I feel I am key to the success of a the master or research prior collection. I believe that the to each collection design knowledge of the technique and spend much of my time has to be the starting point. feverishly sourcing ideas from around the world for my Without technique self collections.
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I may get inspired by color texture, image or anything I find stimulating. A story then gradually develops and results in a final collection My imaginations never cease to stimulate I keep myself focused on uniting tradition and history with contemporary innovation.
How would you describe your personal style? My personal style is of a maximalist which is emblematic of the glamour, sexuality and swagger of the 1980’s.I abhor understatement. As far as luscious and deluxe creations are concerned I know absolutely no taboos. My personal conspicuous style Is opulent, extravagant and highly luxurious amalgamated with the right sophistication, elegance and refinement. I live a lifestyle of a real spendthrift.
What hobbies do you have that relate to the fashion industry? I am a very passionate Londoner and in my spare time I stroll over the streets and towns discovering as much as I possibly can about this magnificent metropolis. I think one can’t get enough of London., Although I have residing in this city for about 12 years and spent all of my formative years here but still I feel there is so much more which needs to be revealed. I absolutely revel in visiting art galleries, fashion illustrations and theater shows that always ends up stimulating my imaginations and gives me enormous oceans of inspirations.
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London is my city after Karachi and that is what defines me as a person. London has made me the person I am today. I cant think of any other city around the globe which is as accepting, encouraging and liberal as London creatively. I owe London a big one and I never forget that hence I try and give back to London as much as I can through my creative endeavors here. For me London itself is fashion and world of vogue where I completely indulge myself and revel in it.
what was your inspiration for this Egyptian harem?
dynasty, following the death of Cleopatra in 30 BC.
The hair and makeup head designer Zee Zak Makeup,
My ‘Egyptian Harem’ capsule is a gilded cornucopia of fantasy and allure that utilizes every technical gem available to couture ateliers and is homage to the ancient Pyramids; the lost treasures, and sacred tombs of King Tutankhamen and Queen Nefertiti; all remarkable human inventions and achievements in themselves that are reflected in the reverential and resplendent couture creations.
The music for the entire show was by Gopla broad Music, live singers Stanely Volk(England) and Marco Gafarelli(Italy), the official production companies Brett Hutt film and photography, Nash entertainment and Guerreiro video productions.
Tell us some details about this event.
The show at the London fashion week has been a tremendous triumph, my biggest show to date and it The ‘Egyptian Harem’ has been covered nationally collection of is my most and internationally by the exciting, innovative and celebratory capsule to date – press. The show has truly been a bundle of joy for the I rummaged the collection at entire team who worked the British Museum in London selflessly for it for weeks. at their Egyptian section for I think all my hard work good two months before I paid of when I heard huge even started to sketch and crowds enchanting my name design the couture pieces. and applauded immediately after the show. It was simply I feel Egyptians were the original architects of fashion surreal and I was flooded and arbiters of style. Ancient with a feeling of euphoria. Egyptian culture began at the end of the Neolithic period or Stone Age and remained vibrant up to the collapse of the Ptolemaic
I would like to take this opportunity to highlight the companies and brands associated with success.
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The choreography was by Muneer Mohamamed and the PR of the ‘Egyptian Harem’ show was by the London model academy, Shooting Beauty while the PR for Danish Wakeel as a brand wasby the PR lady Paola Berta. 1:Desinger :Danish Wakeel photographer:Sarah Brown 2:photographer:Sarah Brown 3:photographer: Nadz , models: Mikey, Miss London Borough Eternal UK 2013 Rosemary Lloyd and Žygimantas Rimkus 4:photographer:Sarah Brown 5:photographer:Sarah Brown
KZN FC D e s ign e r s Showc a s e at
SA Fashion Week
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www.kznfc.co.za Top KwaZuluNatal designers have showcased in the KZN Fashion Council’s Show at this year’s SA Fashion Week Autumn/Winter Collection 2015 held at the Crowne Plaza Hotel in Rosebank, Johannesburg on Friday, 17th October 2014 at 19h00. KZNFC is pleased to announce the following designers were selected to showcase at SAFW: Larisa Terblanche (Larisa MODA) Thembeka Vilakazi (Yadah Exclusive Designs) Amanda Govender (Amanda May) Hanrie Lues (Mej Lues) Siyethemba Duma (Matte Nolim) Nabeela Osman (Uniform) Sarojini Moodley (Khyris) Brenda Waring (Whatevs designs)
The KZN Fashion Council has offered continuous mentorship for the selected designers in the running toward producing quality garments for SAFW.
most enchanting flowers, the tulip - unexpected and manipulative, staying true to femininity in shape and form, with a seductive take on colour and fit.”
Renowned designers such as Hangwani Nengovhela (Rubicon) and Craig Jacobs (Fundudzi) and mentors Juanita Seekola and Gonum Moodley committed to mentoring these promising designers in essential areas such as retail, quality, winning business practices and strategies.
She added that she was inspired by the 50’s and 70’s era’s which were dominated by the classic silhouettes and effortless chic design flair, clinched waists, high necklines and bell sleeves which she says all underpins her Winter 2015 Collection.
Seasoned designer Amanda Govender who also showcased on ramp for the first time, said her brand, Amanda May is a signature for classic and modern looks and this remains the tone for her collection.
Check out 2 of these talented designers, Thembeka Vilakazi and Kujula Mtambo next up on this edition.
Nabeela Osman, who also completed the KZNFC’s “21 KZNFC’s “21 Steps to Retail” Steps to Retail” Programme Programme 2014 participant, 2014 said, “I’m beyond Siyethemba Duma who ecstatic to be participating showcased for the first time at SA Fashion Week for the at SAFW A/W 2015 said, “I’m first time. I can’t wait to make truly excited, this is my dream my mark in this ever growing it is what I’ve been working industry. There is a great towards since I graduated. amount of talent in KZN. It’s the ultimate fashion It’s time that South Africa platform for any designer not takes notice. The KZNFC to mention a young designer has given me an opportunity like myself. I’m grateful to like no other. With their have this opportunity to support, the industry is bound showcase my work on a to realize that KZN designers national platform.” are ones to watch.”
Govender said that fashion enthusiasts can expect “simple but playful twists and interpretations of one of the
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Our Vision - to become the best in South African fashion industry -To establish a local and world known brand - within the next five years , Yadah Exclusive Designs will be a leading fashion house in South Africa.
Our Mission
Yadah Exclusive Designs YADAH EXCLUSIVE DESIGNS 330/332 West street Suite 716Protea house Durban, South Africa 4001 +27 72 7005458 yadahexclusivedesigns@ gmail.com
- To create and bring unique, comfortable, exclusive yet elegant style into fashion - To provide women with a boutique that offers a comfortable and approachable environment clothes. - To showcase quality, wellconstructed fashions. - To offer a variety of beautiful and high-end fashion accessories. - To help women learn what clothing and styles go best with their unique personalities
Owner’s Profile After graduating with Fashion diploma from Lindiwe Kuzwayo Academy of Fashion in 2005, Miss Thembeka Vilakazi started her business Yadah Exclusive Designs. She has been participating in the VODACOM DURBAN JULY since 2004, in 2009 she became the 1st runner up.
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In 2007 she won a CANON GOLD CUP DESIGNER COMPETITION. She is so passionate about her designing career Yadah Exclusive designs has been operating as a sole trader since 2006 and in 2011 it started operating as Pty Ltd. YED designs exclusive and original ready to wear ladies clothing. We are offering exclusive, original and feminine styles for the fashion conscious woman of today.
Business objectives • Partner with young and experienced designers • Supply retailers and boutiques • Establish Yadah exclusive boutique • Promote Our brand
Products and services • Advise on style • offering exclusive, original and feminine styles for the fashion conscious woman of today. . Ready to wear clothing for women.
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Gravitie Clothing My name is Kujula Mtambo, I hail from the shores of Durban at a town called Umlazi. In 2007 I matriculated at Umlazi Comtech High School. I am a self-taught designer who does his job driven by passion, hard work and the love of fashion. In 2008 I took the initiative and embarked on what most fashion students are
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anxious to do, I started my own clothing label “GRAVITIE CLOTHING” designing and creating the clothes for myself. In 2011 I was chosen amongst a few of the talented South African young designers to attend and internship for two months that took place in Italy. The main focus was the fashion logic Made in Italy. Currently I’m supplying at KZN Youth Designers Boutique located at the Mutual Mall in Durban CBD.
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Ntsika Rise A D r e a m e r a n d a R e a l i s t. A face of a person can tell too many stories by just looking at the person’s face, but with Ntsika Rise you can never tell, because all beauty and life’s experiences lie within his voice.
He was born in Virginia and grew up in Welkom where he attended school at Lehakwe Primary and that’s where the singing talent was recognized. He continued with his singing throughout his high school years at Teto Secondary, he became a Choir conductor and with his free spirit personality all that attention on him did not really matter. At a very young age, he did not only have to focus on school work and singing
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but he also had to have the strength and power and think like an adult, because he did things that made him even on this day miss what could have been the most wonderful childhood. In most cases when a young boy faces those things they tend to grow up not caring about their dreams, but all what Ntsika went through made him be much stronger to be able to face his dreams without fear.
After all the struggles he went through, he finally thought that coming to Gauteng and getting his singing career going was just a “walk in the park”. But it was a journey that needed dedication, passion and commitment most of all hard work.
His dream was to become an accountant, but money was the problem and it did not know anything about bursaries and financial aids, then he decided to study Drama at Thuthuka casting with the money that he was getting from his paintings projects.
He realised that, he was tired of attending auditions, had a strong believe that he can create things. Telling himself if they can make it why should he fail, then he started a film and TV company which is called Splanor entertainment , which he has released his album under his empire.
APPEARANCE AND MAJOR MUSIC PLAYERS • URBAN NEWS PAPER,DAILYSUN,ORANGE FARM NEWS • THE ROCKS FM,LESEDI FM,UKHOZI FM,LENZ RADIO • DAILYSUN TV,AFRICA MAGIC,SOWETO TV AND MTTV
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Album: Uthando Splanor Entertainment Producer: Ntsikelelo Reginalt Colossa Artist : NtsikaRise Genre : Afro pop/Soul and Traditional Music Ntsika Rise music is available For Interview or booking please can contact Vivian Sathekge +27 79 266 2149 or Ntsikelelo Rise Email Splanor.entertainment@ gmail.com or call +27 72 585 1079
@NtsikaRise
Anam Xinwa
Septemberange Gro om i ng Mo de l s
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Tell us about Septemberange Septemberange is a proprietary company trading under 3 aspects of business “The make-up studio” exclusive mobile makeup services for occasions and functions, “model management” two way part of the organisation: Caters models for various advertising.
Solid Self efficacy,as this business is entirely based on your self presentation; your abilities are measured by how you think,perform and carry yourself.
What does it take to be in this industry? Strong will and tons of creativity,we are always striving to stand out.
On going Program for grooming and branding models. “boutique”-fine clothing line that is conviently and efeciently available online.
Tell us about the face behind Septemberange, who manages it? Goltian december,26 years old. A Model on a drastic transmute to become an entrepreneur. Humble and sassy best describes her attitude and personality.
What is the best lesson you have learnt doing what you do? 136
What is the core business of the company? We want to instil self worthiness in young individuals, development of great skills and character and inspire a positive succesful change for models and our society.
What do you think needs to be done in the beauty/fashion industry for it to grow? A stop to restriction of concepts and instead amends on ideas,potential is flushed off because it doesn’t fit the specific concept yet uniqueness tops expectations.
What is it that you are bringing that is different from your competitor? Model management; Our sole interest in the foundation of our models,we create models and develop models because Foundation lasts a lifetime. Make-up studio; our personalised service that hearts interest of client not popular styles or trends we define YOU(client) as you please and desire. Boutique; an appreciation to how you are framed and definition of style,that’s how clothes should make you feel.
What are your long term goals for the company?
We want to establish into a brand and also warehouse of international models with immaculate standards. What do you want to achieve in the next 5 years. 200 models developed, professional and established Septemberange Pty (ltd) branch in Limpopo. We want increase our value by 80percent for our clients and models to get more out of their interest and time.
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10 Convetions a year,to empower and inspire change and growth for existing and new associate. Also send us all your pictures of the work you have done. Also include your profile of the company for more info.
Vusi Tshisa Nhlapo
Up Cl o s e & Pe r s ona l w i t h
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Vusi Tshisa Nhlapo had a chat with Carrisa Christian and designer from the South of Johannesburg and this what went down. So tell me about yourself? Well I am Carissa Christian also known as Caray. I am 21 years old from the South of Johannesburg. I love saying I am weird, crazy, spontaneous, impulsive, eccentric, over the top and am always happy.
When did your passion for fashion start? I have always had a thing for fashion, but did not realize it until grade 11, when my art teacher said my paintings point towards design. And that is when I considered it as a career in 2008.
AFRICA, as a continent, the people, places, in fact the way everything is so rich, bursting with flavour and colours. *as she smiled*
What challenges do you come across? Creativity block for example if someone gives you a project without specifications. And having so many ideas not knowing what to do. It triggers creativity block. Difficult clients, clients who change the design after you have done the mock up, clients who don’t fetch their garments, clients who don’t pay. Finance and resources, you don’t always find what you want in terms of fabric and so on and it is difficult to find someone who can invest in your project.
What work you have done? It has to be the first bustier *as she giggled* green due to the fact that it drew a lot of attention at the year-end student exhibition hosted by UJ’s FADA (Faculty of Art Design and Architecture).
Your designs, who is your target market? My target market is eclectic, which is a mixture of different fashion elements not necessarily on trend. Afrocentric, these are people who are in touch with their African being. They can be seen promoting natural hair, indigenous African culture and African fabric *as she passionately emphasized* that’s me.
Where do you see yourself in 3 years time? I see myself being an established designer rooted in Cape Town, the Mother City.
Inspiration, who or what inspires your designs?
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Tell me about your strengths and weaknesses? I can deal with a lot of pressure before I crack. I make friends with clients easy and my weakness is I don’t like people around me when I work, I get edgy. I procrastinate, I will do it eventually.
What are your final aims either than money? Is to look back one day at a successful and well-known brand with heaps of happy clients, tons of experience and the drive to aim high *as she slowly paused*
Your designs, do along with the cloths like bracelets, necklaces and you wear them earrings. or you mainly So before we design for wrap up, do clients? you have any I wear my designs; half of my advice for wardrobe is my designs. other aspiring Are you able to designers and design according those who want to the clients to go into the specifications? field? Yes I am able to, if specifications are practical meaning can work.
As a designer, do you only design cloths? No I don’t just design cloths, I make accessories to go
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Be prepared to work hard. The fashion industry is harsh, requires a lot of patience, determination and skill. The more skills you have, the better your chance on being successful and most importantly don’t forget to have fun.
Carayzor Afrikanus is the name of her creations.
caray.co@gmail.com instagram @carayzc facebook CarayCassamia Fadashian 011 942 4607 084 955 5003.
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THY FASHION SHOW
@ Lord Khanyile, Ivory Park Hosted by Kenneth Samson Staat on the 25th October 2014 , Lord Khanyile Youth Centre, Ivory Park Ext 2 Tembisa JHB
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k, JHB
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2ND ANNUAL STREET FASHION SHOW 1632
@ Red Horn Bar, Thembisa, JHB
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© Pho t o gr a ph y by Th e o d o r e Tl a k a
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Fashion Focus. Ts h e p o M h l at uz a na
The Fashion Industry The fashion industry is a very interesting place. We have young men and women trying to break into it on a daily.
Society, however, has this notion that it is a fickle industry since it is so image oriented, and those who are part of it are perceived to be vain. That is not true, or is it? Nonetheless, a large number of young people still want to be part of it. And no, not because it is perceived to be a fickle industry, with vein people, but largely because it is it image oriented. I guess at the end of the day, everyone wants to look good. One of Maslow hierarchy of needs, I think. But how much do people
really know about this industry? How much do you know about this industry? Is knowing the reality about the industry important to you? or are you content with the fantasy? Is it in deed a glamourous industry, or is it just hype? But it cannot be hype. It has to be glamourous. After all, almost every young girl wants to be a model. They can all see themselves on the world stage walking the fashion ramps of Milan, Paris, New York or London.
possibly having their brands being worn by everyone from all corners of the world. The male species is no exception by the way. Everyone wants to be part of this so called glamorous industry. I guess it is because of the misconceived stardom notion that comes with being part of the industry.
Some even see themselves gracing the covers of popular world glamourous magazines. Then when one takes a look on the other side of the coin, there are those girls who I ask again, how much do see themselves as famous you really know about this Fashion Designers. industry that you so dearly love and want to be part of?
Reality of the matter
They see themselves as famous Fashion Designers who are known for dressing other famous people, and then 149
How much of your knowledge is myths, and how much of it is reality? Have you ever asked yourself why this industry? How much research have you conducted on this industry that you love so much? I mean there must really be something to it if so many people want to be part of it, right? It must be glamorous.
It cannot be an illusion. Well folks, it is neither glamourous nor an illusion. It is reality. It is a real industry like any other industry.
taking those photos, which fascinate us so much and make us want to be Models, is also an integral part of the industry.
It is an industry with myths, stereotypes and facts. Fact number 1 is, not everyone who wants to be part of the industry will make it. It is a sad reality, but it is true.
In fact, they are largely the reason that Models want to do modelling, and Fashion Designers are able to get their garments and brands out there.
Not every little boy or girl who wants to be a Model or Fashion Designer will one day make it in the industry. However, do not despair.
There are many other ways to be part of the industry without necessarily doing it through those two channels. Another fact is that the fashion industry is more than just modelling and fashion design. Blame the misconception on the media, but it is not necessarily the case. We forget that the person
been overdone. Why not think broader? After all, your passion for the fashion industry should have no limits. Do you ever ask yourself why or how you know so much about fashion? Where does this passion for fashion stem from?
Clearly there are individuals (or teams of people) out They are, ladies and there who have always gentlemen, known as Fashion made sure that we are Photographers. constantly updated with all the necessary information relating to the fashion industry.
It is all in the approach
So do you believe that you have an authentic eye for fashion and have been trying to be a Fashion Designer to no avail? Have you always seen yourself as a top Model but because of the industry rules, you have no chance in hell? Well there are other avenues which you can use to share your talent with the industry. And no I am not referring to being a Stylist or an Image Consultant, or starting a Modelling Agency or an “Academy� – there are other opportunities in the field. Not to say that there is no honour in those approaches, but truth is they too have
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I am referring to people who work tirelessly to ensure that we get all the information that we need relating to fashion. They use different mediums to ensure that we get that information.
They communicate to us in a fashion language that we all understand.
Breaking down the approach
The fashion industry consists of four levels; namely Production of raw materials, Production of fashion goods, Retail, and Marketing and Sales. For the sake of this They are individuals who article, I will focus Marketing are known to you and me as and Sales, and maintain the Fashion Writers, and because fashion magazine as my of technology, they are now case study. commonly referred to as Fashion Bloggers. Being part of the team of Which ladies and gents, is another way to be part of the industry. In most cases, someone had to create a platform for those writers to be able to communicate their fashion thoughts to us. Someone, a Fashion Entrepreneur, had to create for example, a magazine called Ilaph’lam (sue me for being bias), put together a competent team of Contributors, which he or she trusts that they have what it takes to communicate the vision of the magazine to the public.
Contributors can also, on its own, serve as an opportunity. It can serve as an opportunity for one to make an extensive contribution to the industry.
The publication for instance, depending on its business model, will need a Chief Executive Officer to steer the ship. He or she might work closely with the Managerial team.
The team will, ideally, be made up of the Executive Editor, Chief Financial Officer, Chief Marketing and Advertising Officers, Accountant, Publishing Guess what ladies and Director, Human Resource gentlemen, that individual too, Manager, Business Manager, is part of the fashion industry. Chief Operations Officer, It is just so happen that his etc- who all have their own approach was different form divisions. the norm. The Executive Editor will then work extensively close with the different divisions
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of the magazine. For example, depending on the format which the magazine is published (i.e. copy or online), the Executive Editor will work closely with the different teams. He or she will work with Editors of the two formats (Copy or Online Editors), who will both have a team of Editors i.e. Beauty, Lifestyle, Managing, etc; the Publishing team i.e. Copyrighters, Publishers, Typist, etc; the team of Writers (Features, Lifestyle, Trends, Tips, Advise, Columnists, Entertainment, etc.); the Creative Directorwho will also have his or her own team; ideally made up of a Graphic Designer, Layout Designer, Photographer, etc.
There is more Now the magazine needs to be sold. As a brand, the magazine also needs to be marketed and communicated to the general public too. Not to forget those who were involved in putting the magazine together, they need to eat. Their bills need to be paid. So the magazine needs to generate income. And the only way that can happen, ladies and gents, is for the magazine to be distributed. Once again, depending on the format and/or market coverage, the magazine can either
be distributed regionally or nationally; and if it is a big magazine, internationally. The circulation numbers then become a prioritymeaning that the Marketing and Advertising divisions will need to come to the party. Now, positions such as Regional or National Sales Managers, Copy or Digital Sales Manager, Advertising Sales Manager, Circulation Manager, PR & Marketing Manager, Subscription Manager, Events Manager, etc. all become an integral part of the distribution process of the magazineand all that happens internally. If you are seeing a lot of work, then you are missing the point. Where you are seeing a lot of work, I see more opportunities.
go into detail. This was just a guideline. But by now I hope we can all see the necessity of the traditional professions in this industry. Even Stylists, Modelling Agencies, Image Consulting companies, Fashion Designers and Photographers, and Models also need Accountants, Financial Advisors, Marketing, Advertising and Business Consultants. Big fashion chain stores are forever in the market for the next great big trend. They therefore need Buyers who have an eye for fashion. They need Buyers who are natural in anticipating the next big trend. Some of them need Sellers. Capable individuals with the right skill set.
Model, Fashion Designer or Photographer, you are an Entrepreneur. Therefore not all our approaches need to be traditional in nature as well. For instance, with Fashion Writers today, selling yourselves, your brands and sharing your information with the public has become easy as ABC, or should I say easy as B.L.O.G.G.I.N.G. So the opportunities are there. You just need to open your eyes to them. Seize and take advantage of them. Make your role in the industry be more meaningful to you. There are more ways to be part of the industry, without necessarily walking the ramp, taking nice pictures or dressing famous people. Ways which will probably be more fulfilling than the disappointments you constantly have to endure in trying to be in front of the camera or design the next big trend.
More opportunities I have not even covered the other functions that complete the value chain process of a magazine getting into the Truth is the business world hands of the end user i.e. is constantly changing. It is external functions. therefore equally important for you to be uniquely You just have to be realistic, Our focus has only been on and true to yourself. Stay the activities that take place innovative in how you approach your business. With Focused. within a publication house. And the beauty of it all is that the aid of technology, and the most of the above-mentioned level of competition forever positions, thus far, are senior increasing in all industries, an opportunity for innovation to positions. take place is always present; and the fashion industry is no They are senior positions exception. which require assistants and, for others, junior level And yes whether you are a positions. I am not going to
Be Innovative
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Fashion at The Kapitol... A number of events have taken place at the Fashion Kapitol since we last interacted, and as always, we will be bringing them out to you in full. The first event that took place after our Valentine celebration was our first instalment of the Kapitol Kreative Korner, otherwise known as #KKK. The event took place on Saturday the 22nd of March. It was an event that was inspired by creativity and aimed at stemming the fashion Kapitol as a creative hub. So it is not the other KKK. In simple terms, the purpose of this event was to organise chaos and call it creativity. On a serious note, we wanted to create a platform which most elements of the
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Arts could come together and use their space as a creative hub. We invited art exhibitors, fashion market stall-holders, photographers, models, fashion designers, artistic creators (i.e. beads makers, leather crafting, clothes made of dish washing cloths, ear rings made of tin material and etc)- and wanted them to feed off each other’s energies in order to create an ambience that all creative people can thrive in. There was also a fashion show to compliment the theme. It was a fashion show whereby emerging fashion designers were requested to create garments which they deem creatively different from what they are used to making. In other words, they were requested to make garments which would, otherwise, take them out of their comfort zone.
There was a mixture of fashion designers. The designers ranged from student to emerging fashion designers. It was a really creative-filled event whereby the fashion designers were given the creative freedom to tap into their wild side. As a result, the show saw the designers not only presenting creatively made garments but they were also creative in the way which they presented those garments. Following suit, on Saturday the 29th of March, was Fame Management Agency. Fame Management Agency is a tenant at the Fashion Kapitol (located at Shop 14). The Agency held an event, which was called Fame Management Model and Promoters Search, in order to do just that; search for new models and promoters as to increase its database. The event was a success. The turnout was great. Both aspiring young models and promoters turned out in numbers. The judges were really spoilt for choice. They however made their decisions and 30 of those who participated in the event, made the cut. Everyone was then treated to some finger foods by the Agency, in order to thank every for coming through.
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The search was then followed by an event which the FDI themed Making the Kapitol “T.” Making the Kapitol “T,” an event that took place on Saturday the 05th of April, was an event in which students and emerging fashion designers, from within and around the Johannesburg CBD, were invited to partake in this event (at the Kapitol). They were encouraged to creatively design and produce the ultimate Fashion Kapitol t-shirt using scrap material which was collected by the FDI team. The participants were requested to assemble into teams of 5 to which they were supplied with materials such as threads, needles, scissors, colourful markers and etc. which would help them to complete their tasks. There was prize money (R1 000) to be won by the group that would be able to make the ultimate “Kapitol T.” But the judge, Sthembiso Mngadi of Fruitcake Vintage (Shop 20) at the Fashion Kapitol, was spoilt for choice when it was time to choose the winning group. After much deliberation with his assistants, Judge Mngadi pointed out that two of the participating teams stood out. He went on to say that
the interesting thing about the teams was that what one team failed to do to, the other team did (in terms of following instructions) and thus complimented each other. The one team was very clear in their depiction on the t-shirt that they were making the ultimate Fashion Kapitol t-shirt. All the elements of the Fashion Kapitol were on the t-shirt. The other team on the other hand failed to add any element of the Fashion Kapitol, but were however original and creative in the way they put together their t-shirt. It was a very economical t-shirt that it could also be worn as either a t-shirt, or pair of pants. Besides, creativity is a quality that is highly regarded at the Kapitol. So Judge Mngadi decided to award both teams with the first prize position. There were therefore two winning t-shirts on the day; with each team receiving R500.00 from the prize money. A very wise decision by the judge. With the events fire still burning at the Kapitol, and the celebratory Easter holidays mood upon us, the FDI held a family day event at Kapitol called “The Golden Hunt, for the Golden Egg” @ the Fashion Kapitol.
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The event, which took place on Saturday the 05th of April, was a family day oriented event which families were invited to the Fashion Kapitol and activities were planned for all to enjoy- including an Easter egg hunt adventure planned for the young ones. The fun-filled family activities on the day varied. There were activities planned for the kiddies, young ones, and adults. Activities such as the Jumping Castle, a Magician, Face Painting, (Easter) Egg & Spoon Race, etc. were planned for the kiddies. Activities such Twister, Junior 30 Seconds, Ludo, Snakes and Ladders, Chess and Checkers were planned for the young ones. Adults were treated to some live entertainment, Saturdays Fashion Market and shopping at the Kapitol. Some adults did, however, engage in some of the activities planned for the young ones. The kiddies (and some adults) were all fascinated by having their faces painted. An activity which was a hit, and done for free by Rico Da Silva (of Cobra Ink Tattoos and Piercings- Shop 23). On Tuesday the 29th of April, the FDI availed the Fashion Kapitol to the Fashion District TV as a venue for auditions to a new Reality TV Fashion
Show called “Make Me a top Model.” The Fashion District TV is a new fashion channel that mainly focuses on shows that add value to, and contribute towards the development of the local fashion industry. The channel is independent of and has no relation to either the FDI or Fashion District. On Sat, the FDI launched its “Change Your Profile Picture” in support of the “#BringBackOurGirls” Campaign. The #BringBackOurGirls Campaign was a global campaign which supported the bringing back of the close to 300 girls who were abducted in Nigeria by the terrorist group named Boko Haram. As to show our support, the FDI availed the Fashion Kapitol as a venue which members of the public could come through to get their pictures taken, while holding boards with the “#BringBackOurGirls” messages. The pictures were then posted on our Facebook page to which people could download them and post them as their Facebook profile pictures, as to show support for the cause.
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The turnout was great (+/200 people attended) and those who could not make it where encouraged to take the pictures in their own space and replace their current Facebook profile pictures with those; until the girls are returned. This was really a great activity which got a larger number of people involved. The FDI is still in support of the girls being found. Please like our page on Facebook and Follow us on Twitter as we keep you updated on all the events and activities at the Fashion Kapitol. Until next the edition, stay fashionable. Tshepo Mhlatuzana Executive Director Fashion District Institute
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GATEWAY BIKINI & FASHI
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