DIGITAL MARKETING TRENDS
2021-2022
1
Blockchain and Geo-Specification The rise of artificial intelligence (AI) along with machine learning is opening new avenues for blockchain masterminds today. The evolution of machine learning along with input from smartphone search trends shows us that localized businesses or regional brands are finding new markets.
2
Content Selling This essentially means that content should be created to support sales processes. Marketing teams need to have a strategic approach to content creation and align content strategy with the customer journey.
3
Personalization While some forms of personalization have been already utilized by companies for a while, fully personalized websites will boom in the near future. Amazon is doing it right: right on the homepage, it’s analyzing your previous behavior and promoting products that it thinks you might want.
4
Smart Assistants Google’s emphasis on micro-moments of search stems from the rise in the use of voice searches by the modern smartphone users. It is easy to understand why digital marketing is not excluding the importance of location-based content in keeping their clients relevant.
5
Digital Emotions Your social media marketing and other digital marketing campaigns need to accommodate the correct use of emojis along with hashtags and trending keywords to keep thriving well.
6
New customer behavior Work with influencers. Gen Zers and social media celebs go hand in hand these days. In fact, 86% of women use social media for purchasing advice.Focus on video content. 95% of people have watched an explainer video to learn more about a product or service in 2018, according to Wyzowl’s survey.
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