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Google Ads Attribution Model for Sales & ROI
Choosing Right Attribution Model At present, there are 6 different attribution models available in Google Ads conversion tracking. In a broader perspective, attribution modelling can help you understand when, how and why people converted on your website through Google Ads. On the other hand, choosing a wrong attribution model can furnish inaccurate, incomplete data that can impact your success with Google Ads campaigns. Here come the questions: What is the right attribution model for Sales & ROI?
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OBJECTIVE
Sales & ROI ATTRIBUTION MODEL
Position-Based MEASUREMENT Higher value to the first and last touch and distributes the remaining value among all touch points in between UPGROWTH - DIGITAL MARKETING AGENCY
When to use it? If you want to simply look at all of the channels that are contributing (for increasing ROI), linear attribution could be a good model for you. Let’s take an example. UPGROWTH - DIGITAL MARKETING AGENCY
A customer visits your store through Google organic search, then subscribes to your email list and clicks to your store from an email. Two months later they are re-marketed by a Google Ad and go to your store directly. A week later they see a Display Ad and make a purchase. The linear model would attribute maximum credit to organic search & Display Ad. UPGROWTH - DIGITAL MARKETING AGENCY
Most Effective Position-Based attribution heavily gives credit to the channel that first brought in a customer as well as the channel that caused a conversion. But it also considers channels in between that helped nurture and keep your customers in the conversion path. This helps you focus on channels that bring new customers in and channels at the bottom of the funnel. UPGROWTH - DIGITAL MARKETING AGENCY
Which Google Ads Attribution Model Is Best For Your Business Objective? In Google Ads, the following 6 types of attribution model are available: First Click Last Click Position-Based Linear Time Decay Data-Driven Read more! UPGROWTH - DIGITAL MARKETING AGENCY
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