Blockchain in Digital Marketing An Overview
UpGrowth - Digital Marketing Agency
While AI and analytics have arguably benefited businesses more than consumers, blockchain may level the playing field by giving the power of data back to consumers themselves. The following are a few ways blockchain is changing digital marketing for the better —and forever, moving forward.
UpGrowth - Digital Marketing Agency
POWER TO THE PEOPLE B L O C KCHAIN IS CHAN G I N G D I G I T A L M A R K ETING BY REM O V I N G C O M P A N I E S ’ A B I L ITIES TO PULL DA T A F R O M C U S T OMERS WITHOU T A L S O O F F E R I N G TO R E I M BURSE THEM FOR I T S V A L U E . F O R I N S T ANCE, THE BRAV E B R O W S E R I S C H A N GING HOW USE R S I N T E R A C T W I T H O N L I NE ADVERTISING . R A T H E R T H A N SIMP L Y BEING PELTE D W I T H O N L I N E A D S , B R A V E USERS OPT-IN T O V I E W I N G A D S A N D RECEIVE BASIC A T T E N T I O N T O K E N S (B A T S) FOR THE ADS W I T H W H I C H T H E Y IN T E RACT.
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YOU CAN IMPROVE SECURITY Data security is a huge issue for everyone who buys and sells online. There are frequent breaches that make the news, and everyone wonders if their identity or financial information has been compromised.With blockchain, each transaction is verified and publicly visible, but the people involved are anonymous. As a result, you’ll have better security for all transactions, and everyone involved is still completely anonymous.
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AVOID THE FAKE FACTOR With blockchain, you will know whether the money you spend on ads is going to the audience you’re targeting. You’ll deal directly with publishers, not questionable third parties. Your marketing will be more effective, and customers will know they can trust your advertisements.
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Authentication and Transparency
WITH THE POWER OF BLOCKCHAIN, COMPANIES ARE ABLE TO VERIFY EXACTLY WHERE AN ITEM WAS MANUFACTURED OR GROWN, WHAT KINDS OF SOIL THE ITEMS WERE GROWN IN, OR HOW MUCH WORKERS GET PAID TO WORK THERE. THIS IS HUGE, ESPECIALLY IN AN ERA WHERE CONSUMERS CARE MORE AND MORE NOT JUST ABOUT THE QUALITY OF WHAT THEY ARE BUYING, BUT OF THE INTEGRITY OF COMPANY AND PROCESSES CREATING THEM.
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