PPC TRENDS YOU CAN'T IGNORE
PPC Automation
Pass a lot of the work to the machines and save yourself time and money. With some hands-on management, automation can free up your time allowing you to focus your efforts elsewhere.
Going Social
Evolution of Smart Bidding
As we move into 2020, smart bidding is only going to become more powerful, and strategies utilizing it are set to become more prevalent. We could actually see manual bidding become a relic of the past! This won’t be a bad thing, as it will allow marketers to focus on areas like analytics and strategy.
Audience Targeting
PPC marketers will be focusing on ads for social media platforms. Since most people use several social media platforms, you’ll want to cash in on this multi-platform trend. Facebook and Google are still the bread and butter of paid advertising but you should look to expand your horizons in 2020.
One of the latest features from Google Ads is the ability to add target audiences. This narrows down who you want to see your ads. Taking advantage of this feature allows you to get the most out of your ad budget. The latest Google Ads updates also gave advertisers the ability to layer audiences on top of each other.
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