How to do Effective Dynamic Keyword Insertion
1.) CAREFUL OF LONG-TAIL KEYWORDS You must be very careful if you have long keywords for your ad group. If the length exceeds the character limit of google ads, in search, your substitute text will be displayed instead. DKI fails in these scenarios.
2.) DON’T GET GREEDY In an effort to create hyper-custom messaging, some advertisers like
to
use
DKI
multiple
times
in
one
ad.
This
is
a
dangerous
practice, as it can result in repetitive, spammy ads.
3.) CROSS-CHECK THE KEYWORD BIDDING LIST You have to make sure that every keyword that you use is pertinent to your offering. Validate this thoroughly while you are reviewing your keyword list.
4.) USING THE WRONG DKI CODE Use the correct formula: {KeyWord: Substitute Text} to make sure that the DKI functions properly. If the formula is incorrect Google will not swap the keyword and you will be left with a nonsensical title.
5.) DISPLAYING MISSPELLED KEYWORDS You should validate and should never include misspelled keywords in ad groups with DKI ads, as the misspelled keyword could appear within the ad text. This results in a terrible first impression.
SOURCE: How to Set Up Dynamic Keyword Insertion
UPGROWTH - GROWTH HACKING & DIGITAL MARKETING AGENCY