MUST KNOW FACEBOOK FACTS
ACTIVE USERS
FACEBOOK HAS 2.60 BILLION MONTHLY ACTIVE USERS (FACEBOOK, 2020)
KING OF SOCIAL MEDIA
BASED ON THE STATISTICS, FACEBOOK IS THE LEADING SOCIAL PLATFORM, REACHING 60.6 PERCENT OF INTERNET USERS (FACEBOOK, 2018).
FACEBOOK ADVERTISING REVENUE
IN THE FIRST QUARTER OF 2020, THE COMPANY BROUGHT IN $17.44 BILLION IN AD REVENUE (FACEBOOK, 2020). THAT PUTS ITS AVERAGE REVENUE PER USER AT $6.95.
YOUNG ADULTS PREFER TO USE FACEBOOK
65 PERCENT OF FACEBOOK USERS ARE UNDER THE AGE OF 35 (STATISTA, 2019), WHICH MEANS THAT THEY FALL UNDER THE AGE DEMOGRAPHIC OF MILLENNIALS AND GENERATION Z.
MOBILE OVER DESKTOP
96 PERCENT OF ACTIVE FACEBOOK USERS ACCESSED THE SOCIAL MEDIA PLATFORM VIA MOBILE DEVICES, WHICH INCLUDES TABLETS OR SMARTPHONES (DATAREPORTAL, 2019).
AVERAGE TIME SPENT WHEN IT COMES TO TIME SPENT ON FACEBOOK, USERS SPEND AN AVERAGE OF 58.5 MINUTES ON THE SOCIAL MEDIA PLATFORM EACH DAY!
MARKETERS LOVE USING FACEBOOK
86% OF MARKETERS ARE USING FACEBOOK FOR ADVERTISINGÂ (EMARKETER, 2018).
In a Nutshell It’s safe to say that in this day and age your audience is using Facebook, and your competitors are too. In order to stay on top of trends, you need to make sure that your Facebook strategy is up-to-date.
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