Business
2022 Digital Marketing Trends That Should be on Your Radar By Alaina Brandenburger you through their virtual assistant. On the internet, a user might type “Italian restaurants in Chicago” while on voice search they might say “What’s a good Italian restaurant in Chicago?”
TECHNOLOGY MOVES FORWARD FAST. Every year, there are new, hot social media apps, better smartphones, and other tech advances that promise to revolutionize your digital marketing. Here is a list of which digital marketing trends should be on your radar in the next year. The top 10 digital marketing trends of 2022 Here are some up-and-coming 2022 digital marketing trends that can help you better engage with your customers in the new year: 1. Privacy and cookies To improve internet privacy, Google is on a mission to remove third-party cookies from its websites, and Firefox and Safari no longer support them. This change will likely impact how your onsite ads and banner ads are displayed. Websites won’t be able to use tracking cookies to populate ads. Thankfully, Google and other platforms are working on replacement algorithms to place onsite ads while improving privacy. And cookies won’t officially be gone until 2023. You can adapt your digital ads by using keywords and advertising on sites that provide a logical context for your ads.
3. In-feed shopping If you run an ecommerce business, you may be familiar with shoppable posts on social media. You can now link your Facebook and Instagram accounts to your digital catalog and let people click right on posts within their feeds to buy merchandise. Google Ads offers another in-feed shopping tool with shopping campaigns. These ads are linked to your product catalog and display as shoppable photos. Create your ad and specify the search phrases people can use to find it. Then set your parameters, including your geographical area and an inventory number. Google can pull the ad once you’ve sold out of the product.
4. Push notifications Use this tool to remind customers of upcoming appointments, instantly send digital receipts, and promote upcoming sales. An estimated 7.1 billion people used mobile devices in 2021. So it’s a good bet that most of your customers are walking around with a smartphone. And push notifications let you reach your customers through their phones. With push notifications, you can create personalized messages that pop up on their mobile device, either as a message bubble on their home screen or as an SMS message in their text feed. 2. Voice SEO Learn how to do push notifications to engage Digital assistants are still trending, and many of your customers are using them to make their with your clients and drive them to your site. lives easier. Features like Apple’s Siri, Amazon’s 5. SMS marketing Alexa, Microsoft’s Cortana, and Google’s Digital marketing trends also include directly digital assistant let people search the internet connecting with your clients through texts. Along without even picking up their phones. In 2021, 20% with push notifications and email marketing, use of internet searches were voice-based. SMS messages to engage with your customers. In 2022, think about tailoring your search engine This tool involves sending text messages directly optimization (SEO) for voice search. Think about to your clients — once they opt in. conversational phrases people would use to find Common uses of SMS marketing include 22
January-February 2022
DAWN
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