ASOS MODE
The ASOS brief was one which I was very excited about doing, especially because it was the collaborative brief.
I had started to research into existing app which were similar to the initial concept for what we were proposing to do.
I also did a fair amount of research into things such as colour palettes and visual styles of the imagery and layout.
RESEARCH
ASOS MODE
Once we had decided what we were doing for the brief, I had started on designing the app and developing how it was to look.
The overall style of app changed a few times mainly because of feedback and also just updating the designs and critiquing it helped me choose the best possible design which was also ethical for usability purposes.
We had tried a few different layouts before we found one which we thought worked best and would have been the easiest to use.
CONCEPT/DEVELOPMENT
ASOS MODE
We had aimed to create something which was of high quality and would appeal to the target audience which was also very easy to use.
The final designs came together nicely with the photos we had taken during the photo shoot and with the looks we had compiled. We kept the design of the app within the way that ASOS themselves design their apps.
I also did a few extra promotional adverts and mock ups for the promotional marketing campaign part of the brief.
PRODUCTS